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IntegratedSkillsUnit1Themassmedia/01Lead-inHowdopeopleofdifferentgenerationsaccessinformation?3NEWS/02Reading5Simonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticlebelowandanswerthefollowingquestions.AHowhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)
_____________.Peoplecouldreadthesamecontentinbothprintanddigitaleditions.Bytheendof1999About1,000newspapersinChinasetup(2)
_________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)
__________,andreaderscouldposttheirowncomments.InthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)______________inChina.Newscouldberead(5)______________.6Howhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)__________________________________________________________________.Peoplecanreadthesamecontentonlineasisprintedinthenewspaperseveryday.
publishtheirowndigitaleditionsontheInternet7Howhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsBytheendof1999About1,000newspapersinChinasetup(2)_____________________________________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)________________________________________________________________________,andreaderscouldposttheirowncomments.theirownonlinenewsplatformsawiderrangeofstoriesandalmostinstantupdatesofnewsevents8Howhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsInthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)____________________________________________inChina.Newscouldberead(5)_______________________________________________.withatotalmembershipofover700milliononmobiledevicesatanytimeandatanyplace9Simonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticlebelowandanswerthefollowingquestions.AWhatinformationcanyougetfromthechart?Overthepast15years,onlinemediahasbecomeincreasinglypopular,whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthenumberofpeoplewhouseprintmediahasbeenin+sharpdecline.10as引导的定语从句,修饰thesamecontent。as引导的原因状语从句adj.增大的,增多的,增强的数字版n.计算机平台迅速出现,突然兴起11Thenweenteredthesmartphoneera.Nowadaystherearehundredsofthousandsofnewsappsandofficialnewsmediaaccountsonsocialmedia,withatotalmembershipofover700millioninChina.Smartphoneownersarefindingiteasiertoreadnewsontheirmobiledevices.Theycancheckthelatestnewsanytimeatanyplace.it为形式宾语,不定式短语"toread…devices"为真正的宾语。随时随地n.(统称)会员,会员人数12Asthechartshows,technologyhastransformedthewaypeoplegetnewsduringthepastyears.Fromprintmediatobroadcastmediatoonlinemedia,readingnewshasbecomeamorepersonalandcomprehensiveexperiencethaneverbefore.Thevarietyandaccessibilityofonlinenewsmeansthattherapidriseofonlinenewsmediaisunlikelytostop.As引导的非限制性定语从句,As指代整个主句。省略that的定语从句n.易获得,易接近,易受影响n.广播节目,电视节目图表;海图13B1Listentotheinterviewandfillintheblanks.Simonisinterviewingamassmediaexpertaboutonlinenewsmedia.Listenandfinishtheexercisesbelow.B(1)TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_______________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready__________________.(2)Accordingtoonestudy,__________________________ofonlinenewsreadersregularlycommentonarticles.checkeverypagedevelopedfurther38%/thirty-eightpercent14B1Listentotheinterviewandfillintheblanks.Simonisinterviewingamassmediaexpertaboutonlinenewsmedia.Listenandfinishtheexercisesbelow.B(3)Ifpeoplefindaninterestingonlinenewsarticle,theycanquicklylettheirfriendsknowbysendingthem______tothestoryorsharingiton_____________.(4)Arecentsurveyof__________foundthat___________________trustprintnewsmorethanonlinenews.65%/sixty-fivepercentalinksocialmedia300people15B2Listentotheinterviewagainandcompletethenotesbelow.Simonisinterviewingamassmediaexpertaboutonlinenewsmedia.Listenandfinishtheexercisesbelow.BMissSmith’sopinionononlinenewsmediaReasonsforthepopularityofonlinenewsmediaPeoplehave(1)_______________________tonews.Readerscangetthe(2)_________________wheneverandwherevertheywant.With(3)_________________________,peoplecansimplytypeintheirsearchwordsandclick“Search”togetthenewstheywant.Onlinenewsmediamakesiteasyforpeopletointeractwithothersandtalkaboutnews.mucheasieraccesslatestupdatesnewssitesorapps16B2Listentotheinterviewagainandcompletethenotesbelow.Simonisinterviewingamassmediaexpertaboutonlinenewsmedia.Listenandfinishtheexercisesbelow.BhandinhandholdingaphysicalnewspaperreadinghabitsThefutureofonlinenewsmediaItwilldevelop(4)___________withprintnewsmedia.Printnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.Itishardtochangepeople’s(5)_______________.Somepeoplejustenjoythefeelingof(6)________________________whenreadingnews.Inpairs,talkaboutonlinemedia.Usethefollowingquestionsandexpressionstohelpyou.CWhatisthecurrentsituationofonlinenewsmedia?Whataretheadvantagesanddisadvantagesofonlinenewsmedia?Howwillonlinenewsmediachangeinthefuture?Why?ExpressionsDiscussingadvantagesanddisadvantagesOneofthestrengths/problems…isthat…Anotherpositive/negativeaspectisthat…Ontheonehand,…Ontheotherhand,…Therearemoreadvantagestandisadvantageswhenitcomesto……hasmoreadvantagesover…/03WritingWriteanarticleaboutonlinenewsmedia.UseyourideasfrompartCandtheinformationinpartsAandBtohelpyou.DPlanningyourwritingLearningaboutthestructureTowriteanarticleaboutonlinenewsmedia,youcanfollowthestructurebelow:
Introduction:giveinformationonthecurrentsituationofonlinenewsmedia.
Mainbody:statetheadvantagesanddisadvantagesofonlinenewsmedia.
Conclusion:predictthefutureofonlinenewsmedia.LearningaboutwritingtechniquesYoucanusedifferentexpressionstoavoidrepetitioninyourwriting.Forexample,totalkaboutthepopularityofonlinenewsmedia,youcanusethesentencepatternsbelow:Itisclearthatonlinenewsmediaisbecomingincreasinglypopularamong…Aswecansee,onlinenewsmediaenjoysgreatpopularityamong…Nowadaysanincreasingnumberofpeopleturntoonlinenewsmediafor…LearningaboutthelanguageToexpressyouropinion,youcanuseexpressionssuchas:inmyopinion,frommypointofview,inmyeyes,...Ithink/find/suppose/assume,myopinion/view/belief/impressionisthat,asforme,anditseemstomethat...SampleNowadaysanincreasingnumberofpeopleturntoonlinenewsmediafornews.TherapidriseoftheInternetandsmartdeviceerahasmadeiteasierforreaderstoaccessnewsreportsonline.Ithasbeenestimatedthataround90%ofpeoplegetatleastsomeoftheirnewsonline.Withtheavailabilityofnumerousnewsappsandnewsmediaaccountsonsocialmedia,itisunderstandablethatusingonlinenewsmediaisatrendthatissettocontinue.SampleItisclearthatonlinenewsmediahasadvantageswhicharemakingitapopularchoice.Alotofonlinenewsisfreetoread.Itisalsoupdatedmorequicklythanprintandbroadcastmedia,andiseasilyaccessibletofiteverypersonalschedule.Inaddition,onlinenewsmediahasmadeitconvenientforustosharenew
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