旅游助力乡村振兴案例4

2992992992991.Characteristictownconstructionupgradesinfrastructures.ThetotalinvestmentofZhongyuanSummerResortTownisaboutRMB1.6billion,withaboutRMB300millionofinvestmentalreadycompleted.Aseriesofconstructionprojectssuchasthe2.3-kiloruralroadfromChenjiawanofSanpingVillagetoLongtou’ao,sewagepipenetworkanditssupportingprocessingfacilities,wastecompactingstations,riverbankdemonstrationsections,therenovationoffourparksandoneauditorium,smarttourismpublictoilets,touristdistributioncentersandsmarttourismserviceplatformshavebeensuccessivelyaccomplished.Thetown’simprovedinfrastructure,enhancedtourismreceptionandloadcapacityhavewontheun2.UpgradedB&Bindustrydrivestheruraleconomy.BasedonitsecologicaladvantagesandtheopportunityofdevelopingtheSummerResortTown,thetownshiphassuccessivelybuiltanumberofhigh-endB&BreceptionssuchasJiulingshanfang,SanxDengxianju,andYunshangjiuling.Ithasalsointroducedseveralhigh-endB&Beco-healthcareclusterprojectsincludingNiuganglingandShenxian’an.Additionally,itlaunchedagroupofeco-healthcaretoasthoseinYuerongfuandYifuju.Currently,therearemorethan620registeredB&Breceptionsinthetownshwithmorethan21,000bedsreceivingmorethan30,000touristsarereceived,withthetourismcomprehensiveincomeamountingtoRMB130milliincomeofthetownshipexceedingRMB20,03.Ruraltourismdevelopmentenrichesimpoverishedpeople.Toallowpoorhouseholdsashareinthecashwindfalloftourismdividendsandattainastableandsustainedincomegrowthanddrivetheaccelerateddevelopmentofthecollectiveeconomyofthevillage,thetownshipisadoptingthecombinationofruraltourismandpovertyalleviation.Thisstrategyisalsoadoptedtosupportandeducatethevillagersonthevariouswaystheycanbeinvolvedduringthedevelopment,constructionandoperationofruraltourism.Asaresult,morethan2,inthetownship’stourism,helpinglift861impoverishedpeoplein345householdsoutofpoverty.ExperienceandInspirat1.StandardizethemanagementanddevelopmentofB&Bsforahealthyandorderlytourismdevelopment.Tofacilitatethesustainedandhealthy300300300developmentofruraltourismB&Bindustry,thetownshiphassuccessivelypromulgatedSuggestionsonZhongyuanTownshipAgritainmentandLeisureTourEnforcementRegulationsonZhongyuanTownshipAgritainment,MeasuresfortheAdministrationofTravelHealthandFoodSafety,MeasuresfortheAdministrationofAgritainmentandotherrulesandregulations.IthasorganizedtheAssociationofZhongyuanTownB&BCulturalRuralTourismandcoordinatedagritainmentoperatorsinvariousplacestoimplementtheunifiedprices,unifiedlistingandunifiedsystemthrough“Partybranches+associations+peasanthouseholds.”Ithasregularlycarriedoutannualtrainingcoursestoimprovetheprofessionalskillsofpractitionersforanewself-management,self-discipline,andself-developmentforagritainmentoperationalstructure.Withtheconstructionofaspecialtytownasitsfoundation,ithasrenovatedandupgradeditsoriginaltouristdistributioncenters,newlybuiltfunctionalareas—includingsmarttourismcommandplatforms,smarttourismcommandcenters,visualizationmanagementandcontrolplatformsandtheZhongyuanSummerResortTowntourismpuplatforms.Consequently,ithasachievedsmartinnovainallsectorsandindustriesbasedontransportation,environmentalprotection,comprehensivegovernanceandculturaltourismoperations.Also,ithasfurthesmarttourismmanagementmodel.2.Strengthenfinancialsupportfoincomegrowthchannels.Thetownshiphasutilizedeverypossiblechanneltosupportpoverty-strickenvillagesandimpoverishedhouseholds.Capitalizingonruraltourismdevelopmentopportunitiestomovelocalsoutofpovertyandimprovetheirstandardofliving,ithasmotivatedthemtooperateagritainmentindustries,buildinnsandB&Bs.Tothisend,ithasorganizedtrainingcourses,studyseminarsandothermethodstoenhancetheirlaborskillsandprovidethemwiththeopportunshiftthesourceoftheirlivelihoodtogainfulemploymentintourismindustriesandbusinessstartups.Currently,thereare24poorhouseholdsengagedinagritainmentthatareearninganaveRMB20,000perhousehoThetownshipwillexpandthecityclustermarketalongthemiddlereachesoftheYangtzeRiverwiththeNanchangmetropolitanareaclientbaseatthecenter.ItwillmaximizeitsclimaticadvantagesandexploreitsindigenousfarmingcultItwillalsointroduce“rejuvenation”and“familytourism”andacceleratethethoroughintegrationofagriculture,health,tourism,culture,informationtechnologyandotherindustries.Greateffortswillalsobemadetodevelopprogramssuchaswholesomecamps,culturalexperiencesandelderlycarecommunitiestofacilitatetheconstructionofboutiqueB&BclusterssuchasNiuganglingandZhenyungu.SuchprojectsareexpectedtopavethewayfortheupgradingofordinaryB&Bs.Moreover,itwilldevelopJiulingshanalpineskiing,Qiujiahotsprings,expandthetownship’sfour-seasontourismandotherexperientialprograms.Alltheseareexpectedtotransformeco-healthcaretownforallagesandfrom“anexclusivedestinationfortheelderly”to“aninclusivewonderlandforafamily.”摘要吉林省敦化市雁鸣湖镇小山村以党支部为引领，通过成立合作社，以村民入股的形式发展乡村旅游产业，走“党支部＋公司＋合作社＋农户”的模式，合理利用资源，统筹谋划，通过开办农家乐、乡村民宿、现代农业、特色文创产品等方式，带动村民共同致富。302302302吉林省延边朝鲜族自治州敦化市雁鸣湖镇小山村距离敦化市区70公里，距雁鸣湖镇区18公里，小山村辖区面积21.4平方公里，下辖三个自方公里，水域面积3.5平方公里，林地面积1.38平方公里。村内的雁鸣湖水质清澈，湖泊面积近3平方公里，盛产淡水鱼，同时也是黑鹳、东方白鹳、丹顶鹤、中华秋沙鸭等水禽的重要生态廊道和栖息地。小山村直通201国道、鹤大高速，交通便利。小山村虽然自然资源丰富，但开发和利用率1.改善基础设施。自新农村建设实施以来，小山村对基础设施、公共设施、人居环境设施进行到100%，提高了村民幸福生活指数，缩小了城乡2.搞活发展机制。小山村因地制宜，逐步形成了本村独有的“党支部＋公司＋合作社＋农户”态，形成“农民变股民，村民变职工，离土不离3.盘活旅游资源。小山村由党支部引领，以合作社为主体，实行村民入股机制，充分利用好村借天然的生态景观、优异的地理位置，打造现代农业观光采摘园和集水上娱乐、水上游船、湿地观303303303303造“村史博物馆”“知青大院”等文化景观，山村“看得见青山、望得见绿水、记得住乡愁”，小山村路面硬化率、安全饮水率、亮化率、有线电视网络覆盖率、室内卫生厕所普及率等均达到100%，提高了村民幸福生活指数，缩小了城乡生活质量差距。小山村每年接待游客近15万人次，为当地提供就业岗位100个。2016年人均收人均收入五年内增加了37.5%，全村建档立卡贫先后获得“全国生态文化村”“全国乡村振兴1.基础设施是前提。通过近年来的新农村建施等，不断提高村民幸福生活指数，极大地缩减了2.人才是关键。任何事业的发展都是以人为本，乡村振兴的前提必须是人才振兴。要多方和群众吸纳为合作社重要成员，合理利用资源，统3.产业融合是宗旨。要实现农村一、二、三特色文创产品等方式，突破发展新道路，带动村民下一步，小山村将继续推动农旅文一体化和实健全旅游基础设施，2021年将争取项目资金修建长达6公里的环雁鸣湖观光路。二是建设湿地观光木栈道。因小山村地处于雁鸣湖国家级保护自然资源，打造生态休闲观光景区，将在湿地上建设长达5公里的湿地观光木栈道，让游客返璞归真，亲近大自然放松心情。三是建设高光效体验大棚。因小山村地处中国北方，而冬季是乡村旅游短厅、假山、假水、植被等，打造一处实现反季旅游303304304ThePartybranchhasguidedXiaoshanVillage,YanminghuTown,DunhuaCity,YanbianKoreanAutonomousPrefecture,JilinProvincetodevelopruraltourismintheformofequityparticipationwiththevillagers.Theestablishmentofcooperativessuchasthe“Partybranch+companies+cooperative+peasanthousalogicalutilizationofresourcesandhelpedcoordinatetheplanningofthelocalvillage.Inaddition,theoperationofagritainment,ruralB&B’s,modernagriculture,culturalandcreativeproductshaveallbeendTheseallcometogethertofacilitatetherealizationofvillagers’well-304XiaoshanVillagecoversanareaof21.4squarekilometersandincludesthreenaturalgroupswith1,064peoplefrom321households.XiaoshanVillageis70kilometersawayfromDunhuaCityand18kilometersawayfromYanminghuTown.Thevillagehas16.44squarekilometersofarableland,3.5squarekilometersofwaterarea,and1.38squarekilometersofforestlaTheYanmingLakeinthevillageicoversanareaofnearly3squarekilometersoflimpidwater.Thisbodyofwaterisanimportantecologicalhabitatforwaterfowlslikeblackstork,orientalwhitestork,red-crownedcrane,andChinesemerganser.ThevillagehasconvenienttransportationasitisdirectlyaccessibletoNationalHExpressway.Despitetheabundantnaturalresourcesandtransportation,thevillagehaslowdevelopmentandutilizationrates.Manypeoplerefertchaotic,andbackwards.”Thevillagehasalsopoorlevelsofindustrialintegration,fewdrivingbenefitsandwhostillrelyonagriculturefortheir1.Improveinfrastructureanvillagehasseensignificantincreasesinpublicfacilitiesduetotheupgradeoftheexistingcountrysidebuildings.Forexample,safedrinkingTVisnowavailable,alongwithindoortoiletsthatarealsoavailabletoall.Alltheseupgrthevillagers’overalllifeandhelpstonarrowsthegapbetweenthoseinurbanandruralarea2.Invigoratedevelopmentmechanism.Thevillagehasgraduallyformeditsuniquemodelof“Partybranch+305305305305companies+cooperative+peasantolocalconditions.Ithasrealizedanewbusinessopportunityfromtheintegrationofthedevelopmentofprimary,secondaryandtertiaryindustries.Theresultisabalancedmodelinwhichthe“farmersbecomeshareholders,villagersbecomeemployees,andtheydon’thavetoleavetheirhometownasthereisanindustryfordevelopmentineachhousehold.”thecooperativesofthemainbodycreatedamechanismofequityparticipationthataimstoseetouristsspendingtimeontheirtour.ThePartyBranchandthhavecreatedasightseeing,gardenpickinginmodernagricultureandacomprehensivesiteintegratingwatergames,cruises,wetlandandruraldelicaciesthroughtheutilizationofthenatural4.Exploreruralculture.Bythevillageisexpectedtotransformintoawonderlandoflucidwaters,lushmountainsandnostalgia.BuildingsCourtyardwillhelptellstoriesaboutthemountainvilandhelpthevillagersbecomeprosperoRoadsacrossthevillagehavebeenresurfaced,safedrinkingwaterisnowavailabletoall,andinabetterlife.Also,thishelpstonarrowthegapinthequalityoflifebetweenurbanandruralareas.150,000touristsvisitthevillageeachyearandprforthelocalpeople.ThepercapRMB16,000in2016toRMB22,00increasewithinfiveyears.Atotalof18peoplefrom12impoverishedhouseholdsinthevillagehavebeenliftedoutofpoverty.Thevill3053063063061.234million,anincreaseofover10%comparedto2019.Moreadmirably,ithasbeenawardedsucasthe“NationalEcologicalCultureVillage,”“NationalRuralRevitalizationDemonstrationVillage,”“NationalCivilizedVillage,”“NationalRuralTourismKeyVillage”and“NationalRuralAutonomyDemonstrationVillage.”ExperienceandInspirat1.Infrastructureservesasaprerequisite.Recentconstructionofnewcountrysidefacilitieshasimprovedthelivesofthevillagers.Overall,thegoalistosgapinthequalityoflifebetweenruralandurbanare2.Talentfunctionasakevillagersisimportantasallundertakingsfordevelopmshouldbepeople-oriented.Itisnecessarytoseekandtraintalentsinvariousskills.LocalPartymembersshoulddevelopvariousundertakings,becomeproficientinbusinessoperation,andmaximizetheutilizationof3.Industrialintegrationasthemeansandendtoaccomplishitsgoal.Integratingthedevelopmentoftheprimary,secondary,andtertiaryindustriesinruralareasisvitaltotheworkbeingdone.Also,integratingtheproductionandprocessingofagriculturalproductsisimportantforsaleschannels.Theoperationofagritainment,ruralB&B’s,modernagriculture,aswellascharacteristicculturalandcreativeproductsshouldbedevelopedasnewwaysforthevillagerstoenjoyaprosperouslifeareexploreThevillageshouldcontinuetoadvancetheintegraofagriculture,tourism,andculture.TheintegrationofaframeworkforademonstrationvillaroundtheYanmingLakefbeobtainedforthebuildingofaleisuretourismvillageandtoimprovetourisminfplankroadforwetlandsightseeingshouldbebuilt.ThiswoodenroadwillbelocatedinthehinterlandofthewetlandofYanmingLakenationaareawithpicturesquenaturallandscape,sighrelaxation.Third,agreenhoefficiencyshouldbecreated.SincethevillageinthenorthofChina,fewpeopleenjoyruraltravelinwinter.B&Bs,restaurants,rvegetationshouldbebuilton2,000squaremetersofThisservestoextendtheindustrialchainanddevelopacomprehensivevenueforout-of-seasontouris307摘要那温村依靠得天独厚的自然优势和山水风光，挖掘“稻—花—蜜”生态资源，积极发展乡村生态走出了一条“旅游＋扶贫”的致富新路，不仅摘掉了贫困村的“帽子”，还成为德保县文化旅游产业的308308308广西百色市德保县那温村辖7个自然屯，11道单一，年轻劳动力流失严重，留守的多为老人和儿童，乡村振兴建设和产业发展十分困难，被列为1.成立旅游专业合作社。2016年4月，那温村组织98户农户成立了那温旅游专业合作社，以“政府引导、群众主体，合作社经营、农民入股”的模式，带领村民以土地、劳务等要素流转入股参资源开发，带领贫困户通过发展赏花旅游增收脱贫。旅游合作社结合“绿水”“青山”生态优势，植不同品种的水稻绘制图案，打造稻田艺术；冬季则利用冬闲田种植花卉，打造造型多样的田园花粑、徒手抓河鸭等民俗活动，实现了常年旅游亮点不断的效果，吸引了众多区内外游客前来观光2.成立农业专业合作社。在旅游专业合作社引领带动下，那温村群众积极开发旅游周边产品，水稻“五大产业”，形成了“一村五基地”的产业兴旺局面，不断拓宽村民收入渠道。各个合作社通过吸纳贫困群众到基地务工和收购农产品等途径，309309309309覆盖全村58户贫困户，实现了让群众在“家门3.推动旅游产业升级。那温村先后整合中央文旅、旅游专业合作社等各方面资金，通过开展房步完善旅游基础设施。开发特色民宿和农家乐、种级。同时挖掘山歌对唱等传统民俗文化活动，大力发展水果、蜂蜜等农业产业，形成“民俗＋旅家生态旅游景区，使旅游品位得以全面提质优化，旅游知名度、影响力和美誉度全面提升，将旅游业2016年以来，那温村通过发展乡村旅游，村那温人家乡村旅游区共接待游客10万多人次，旅游综合收入200多万元。2018脱贫指标高标准完成，实现了整村高质量脱贫。发展动力及能人、带头人作用，投入到乡村旅游和禀赋，整合运用各级政府资金形成合力，将那温村下一步，那温村将结合乡村振兴建设，继续深入推进乡村旅游产业，并带动其他产业发展。一是围绕“吃、住、行、游、购、娱”旅游要素，健全景区功能，挖掘乡土文化资源，进一步完善乡村度假旅游的配套设施，扩大接待能力，提高服务水流等特色旅游项目，着力打造德保旅游新亮点，努力实现“村美人富”新目标。二是精心策划特色旅游产品，在“农、土、俗”上细挖掘，在“新、本村特色的农副产品，进一步提高农副产品的附加值，促进农业增效、农民增收，增加旅游社Byrelyinguponitsnaturalresources,theNawenVillagehascreatednewavenuesforpovertytourismdevelopmenthasbeendonethrothatincludesilkworm,beekeeping,tourism,passionfruit,andorganicrice.Agricultureandthetourismindustryaresimultaneouslymakinggreatstridesintheeliminationofpovertyfromthevillage.ThevillageisalsoamodelforculturaltourismasithassetanewstandardforpoverTheNawenVillagehasapopulationof1,1andconsistsofsevennaturalvillages.A2015studydeterminedthat246peoplewerelivinginpovertyandtheannualincomewaslessthanRMB8,000.Considerablylessarablelandcomparedtoothervillages,severelossofyounglaborandagreaternumberofelderlypopulationthanyoungaresomeofthereasonsforthevillage’srelativepoverty.Althoughthevillageexperiencedaneconomicboom,itisundeYearPlanthatseekstoalleviatepovertythroughruraltourismintheGuangxiZhuangAutonomApril2016,98farmersfromthevillagetooktheinitiaSomeofthechangestheymadeledtotheestablishmentoftheNawenTourismProfessionalCooperativewhichwasfocusedonempoweringthevillagerstoengageinflowerplantingandprofitsharing.Asaresultofthis,morehouseholdshavebeenabletoparticipateintheruraltourismindustrywhichhelpstoalleviatepoverty.Inaddition,thetourismprofessionalcooperativehasfullytappedtheecologicalresourcesofrice,flowers,andhoneyonthebasisofecologicaladvantagesoflucidwatersandlushmountains.SpecificofriceareplantedinSpringandSummertoformpatternsforthedisplayofpaddyart.Flowersareplantedinidlefieldsinwintertodevelopaseaofvibrantcolorsindifferentshapestoattractmorebeesandincreasehoneyproduction.Cultureandfolkcustomsareabigpartofvillagelife,withtheelderlyengaginginactivitiesthreminiscentoftheirindigenoustradition2.Establishanagriculturalprofessionalcooperative.Withtheguidanceofthetourismprofessionalcooperative,thevillagershavedevelopedtourismrelatedproducts.Inaddition,theyhavealsodevelopedHuangmeilingPlantingandBreedingProfessionalCooperative,QingshuiyuanEcologicalProfessionalCooperative.Also,theyhavefoundnewwaystoexploittheirnaturalagriculturalresources.Overall,58impoverishedhouseholdshavealltakenupworkinthebaseandhavebeenearninganinco3.PromotethetourisminhavebeengenerouswiththeirdonationsandhaveallowedthevillagetoupgradetheexiThisincludes,tonameafew,anupgradeofhousing,waterconservationreliance,andtransportation.Mostimportantly,thesefundswereusedtoimprovethecultourisminfrastructurethroughtherenovationsofhomes,creationofnewamenitiesandnewentertainmentoptions.Ontheotherhand,thevillageisalsousingtheirculturetoattracttourists.Theseincludethesigningosongs,agriculturaldevelopmentandengagementinfolkTheimpactofruraltourismhasgreatlyaffectedtheregion.Theappearanceismuchbetterthanbefore,thelivingenvironmenthaschangedforthebetter,andtheannualpercapitaincomehasincreasedtomorethanRMB17,000.From2016to2020,theNawenFamilyRuralTouristAreahasseenmorethan100,000touristswhichhasgeneratedanincomeofmorethanRMB2million.In2018,thevillagewasliftedoutofpovertywithhighqualitystandardsitwasawardedthe“TopTenMostBeautifyVillagesinGuangxi”and“AVillagewithChineseEthnicMinorityCharacteristics”andin2020theNawenFamilyRuralExperienceandInspiratThevillagershaveshowedintenseinterestinmtheirownvillagebetterwithoutrelyingupongovernmentassistance.Inaddition,theyarebecomingleaddevotedtotheruraltourismindustry.FundshavebeenmadeforthevillagerstouseforruralconstructionandinfrastructureupgradeswithoutlosingsightofitspovertyNextstepsfortheNawenVillageincludetheamplificationoftheroleofitsruraltourismindustryindrivingthedevelopmentofotherindustriesbasedonestablishedruralrevitalizationandconstructionframework.First,effortswillbemade,whichwillperfecttheelementsoftransportation,travel,shopping,functionsofscenicspots,taplocalculturalresources,andimprovesupportingfacilitiesforruraltourism.Projectssuchasfishing,ethniccustomsandruralacwillbedeveloped.TheDebaoCountytourismwillbeshowcasedforitsbeautyandtheprosperityofitspeople.Second,characteristictourismproductswillbemeticulouslyplannedwithemphasison“new,rare,andspecial”characteristicscenteredon“rural,native,andfolk”naturesforsalesgeneration.Agriculturalandsidelineproductswithvillagecharacteristicswillbedevelopedtofurtherincreasetheiraddedvalue,boostagriculturalefficiencyandincreasetheincomeofThird,traditional,modernagriculture,andecologicalagriculturewillbeupgradedtoanewleveloftourismagriculture,whichwillinturnpromotethelevelandstrengthofruraltourism.摘要河北省张北县德胜村构建了以乡村旅游为主线的融合性产业，开发农业的多功能性，形成农业观光采摘园、平安福农业科技园、光伏经济示范园、民宿餐饮一体化体验园、绿色乡居建筑博览园等村旅游设施。通过企业主导，带动农民，村企共创，延长产业链，提升价值链，用资本整合资源，以市场引领发展，使产业要素深度融合，构建起参与性的增收保障体系，形成了可持续发展的机制。德胜村为可持续发展提供持久动力，农民生活质量不断提升，其获得感、幸福感、安全感不断增强，凭借脱贫攻坚与乡村振兴的有效衔接，全村实现了从脱贫到小康的历史性跨越。河北张北县德胜村属于典型的农耕村，下辖6290人，贫困发生率1.5%，是张北县典型的贫困民无产业，产品无品牌，致富无门路，发展无人环境条件较差，村庄破败，道路泥泞，空心化严重。多数农民外出打工谋生，留守人员多为老弱病1.坚持规划先行。将建设乡村旅游与精准扶贫相结合，以打造张北全域旅游的“体验窗口名区联动”的规划格局。设置德胜乡社文化服务区、星光迷境有机康养区、林田艺园景观体验区、润马区。打造三大特色游憩线路和四大客群旅游路线，构建慢行游憩道路闭环。德胜文化广场、德胜印象展馆、德胜农业示范园及“德胜源”餐厅等基础建2.坚持产业带动。按照“培育主体，开发主久动力。发展现代生态农业示范园区，开发农业的产业定位由过去的一产向一、二、三产融合发展的高端化转变，对农民形成综合带动。马铃薯产业增业增加财产性收入，企业就业增加劳务性收入。目前德胜以旅游为核心的综合产业已覆盖全体村套，形成兼具多种风格的京西北民宿群，即“德胜了《德胜村民守则》，李勇艺术小院、李易峰音乐福生态农业科技发展有限公司，并在中医农业、生获评全国“一村一品示范村”、全国“绿色无公害司获评“河北省科技型中小企业”“张家口市市级4.坚持平台集聚。河北农业大学乡村振兴研立“中国德胜绿色乡居发展联盟”，举办绿色乡居文旅大会。引进教育部农校通，并规划建设德胜食5.坚持人才引进。在德胜村成立了“乡村振兴研究院”，实施文化品牌人才建设。邀请北京崇才创新创业的热土，高端人才的不断加入，为乡村台合作，品牌助力；文化引领，同创共享”的模乡，共创美好生活，建设幸福德胜。通过土地流转、民宿出租和实施田园综合体建设，使资源变资产、资金变股金、农民变股东，农民成为真正意义上的资产权益人，成为德胜模式的践行者和受德胜村构建了以乡村旅游为主线的融合性产平安福农业科技园、光伏经济示范园、民宿餐饮一体化体验园、绿色乡居建筑博览园等村旅游设游客5万多人次。通过资源聚集、要素融合、合作发展，生态资源和农业多元化功能得到开发利用，％；元。脱贫攻坚与乡村振兴的有效衔接，使德胜村实1.脱贫攻坚必须形成推动发展的新动能。德仅带来投资，更带来市场化的理念方法和运行机制，用企业化的方式管理农业，用现代化的理念引导农民，用工程化的思路实施项目，用科学化的方法参与管理。如此一来，既能提升效率又可对接市场，既能增加收入又可规避风险，找到了城乡融合2.脱贫攻坚必须有价值理念和情怀。德胜集团以“企业带领农民共同致富，建设幸福美丽德胜新村”为价值理念，第一取向不是开发赢利，而是核心的新型业态，为农民持续就业增收打下了基础，也为企业未来发展铺平了道路，真正实现了深度融合、合作共赢、同创共享，甘当一支永不撤离3.脱贫攻坚必须有可复制的模式。德胜模式的核心在于带动与共享。“带动”是将利益留民，按照市场的方式引领产业，参与治理，规避风险，保障增收；“共享”是将长远利益与农民共享，在于未来产业和服务收益，在于今后市场和预期，在于模式的有效复制。只有不断地复制并在新4.扶贫攻坚的落脚点必须在于带动农民。只生活幸福，才能真正体现企业的价值所在，这也符念和长远利益。没有农民的主体参与，农村就不可胜村以乡村旅游为主线的各产业链条上的就业岗位和产业终端的收入主体，都是德胜村及其周边的村民。农民主体、市场运作、科技支撑、村企协同的原式建筑和文化产业的“4＋1”产业新格局；搭建绿色生态、健康安全的德胜系列新品牌；提升可复制推广的“企业＋农村，平台＋品牌，同创＋共享”的德胜发展新模式水平；建设乡村振兴研学、农民科技培训、产业发展实践、先进文化传播的多DeshengVillage,ZhangbeiCounpoint.Theyhavedevelopedamulti-functionalagriculturalsystemandhasbuilttourisagriculturalsightseeingpickingparks,Ping’anfuagriculturalscienceandtechnologyparks.TheyhavealsobuiltB&Bs,cateringintegrationexperienceparksandgreenruralresidentialarchitectureLeadershipenterpriseshavedrivenfarmerstoco-createthevillagebasedonmutualeffortsforextendedindustrialchains,enhancedvaluechains,integratedresourcesthroughcapital,andmarket-leadingdevelopment.Thishelpswithachievingin-depthintegrationofindustrialelements,buildingaparticipatoryincomeincreaseguaranteesysanddevelopingasustainabledevelopmentmechanism.TheDeshengModelhasprovidedalastingimpetusforthesustainabledevelopmentofthevillageandhasimprovedthelivingquaofaccomplishment,happiness,andsafety.TheyhavealsoeffectivelylwhichhasledtoanimpoverishedstandardoflivingtoamoreprosperDeshengVillageisatypicalfarmingvillagewinaturalvillagesunderitsgovernance.Ithasatotalareaof20,205mu,5,085muofwhichisarableland.Thereare1,176peopleof549householdsinthevillage,290peopleand145archivedimpoverishedhouseholdsofwhichhaveapovertyincidenceof1.5%.Thisstatisticsmakeitatypicalpoverty-strickenvillageinZhangbeiCounty.Foralongtime,thevillagehashadnonaturaldevelopment.Noristhereanyconstructionplan.Therewerenoplansforindustryforfarmers,brandforproducts,orwaystoimprovetheirlives.Italsolackstalentfordevelopment,economyforcollectives,orawaytoreduceworkforalivingandleavetheelderly,weak,sick,anddisabledbehind.Asaresult,thereisalackofinmechanismsandmotivationsforsustainabledevelopment,growthvitality,povertyalleviationsupportandno1.Planning-pioneering.Theconstructionofruraltourismhasbeencombinedwithtargetedpovertyalleviationtocreatean“experiencewindowcard”oftheall-for-onetourisminZhangbeiCounty.Theyhavealsobuiltaplanningpatternof“oneloopinseries,twoaxesleading,andfiveareasconnected.”Inotherwords,fivefunctionalareashavebeensetup.Theyare:DeshengCommunityCulturalServiceArea,XingguangMijingOrganicHealthcareArea,LintianYiyuanLandscapeExperienceArea,RunmaCommuneLifeExperienceArea,andRunmaRanchInteractiveTouristArea.Also,threecharacteristicrecreationalroutesthattouristgroupscanenjoyrecreation.TheinfrastructureprojectssuchasDeshengCulturalPlaza,DeshengImpressionExhibitionHall,DeshengAgriculturalDemonstrationParkand“DeshengallbeencompletedandtheDeshengruraltourismsystemhasbeeninitiallydevelop2.Industry-driven.Theplanhasbeencarriedoutinaccordancewiththeideaof“fosteringthemainbody,developingthemainbusinessandformingtheleadership.”Inaddition,theroleofindustriesinleadinghasbeenenhancedforbothvalueandincomeincrease.Thesustainabledevelopmentalgoalhasbeenpromotedtoprovidelong-termmomentums.Thevillagemoderneco-agriculturaldemonstrationparksandexploredmultiplefunctionsofagriculturetorealizethetransformationoftheindustrialchainfromtheproductionofsinglefarmlandplantingtothecomprehensiveindustries.Thisisanall-roundtrafromtheeconomicbenefitsofproductsalestotheeconomic,social,ecological,andresourcebenefits.Thehigh-endtransformationoftheindustrialpositioningfromtheprimaryindustrytotheintegrateddevelopmentoftheprimary,secondaryandtertiaryindustriesmotivatesthefarmerstoadvancevillagedevelopment.Thevillagalsodevelopedthepotatoindustryformoreoperatingincome,thephotovoltaicindustryformorecirculatingincomeandtheB&BinduAlso,ithaspromotedcorporateemploymentformorelaborincome.Presently,thecomprehensiveindustrieswithtourismasitscorecoverallvillagers,whichgmorethan300jobopportunitiesandhelpmorethan30ruralyouthfindjobsatenterprise3.Brand-leading.Thevillagehasbuilt180setsofB&BsanddevelopedagroupofB&BswithmultiplestylesofNorthwestBeijingcalledthe“DeshengB&BClusters.”Thevillagehasformedtwoartteamsofvillagersfortheirculturalheritage.TheydesignedcompanylogosandimplementedMethodstoRespecttheElderlyandAssistStudentsinEducationinDeshengVillage.TheyformulatedDeshengVillagers’CodeandcompletedLiYongArtAcademyandLiYifengMusicStudio.Also,theJointOperationPlanbetweenDeshengVillageandLanshengBuildinghasbeenorganizedtopreparefortheestablishmentofDeshengArtClub.TheagriculturalbrandisDeshengPing’anfuEcologicalAgricultureandTechnologyinmicrobialbreedingoftraditionalChinesemedicineagricultureandecologicalagriculture.DeshengPotatohwonthegoldmedalatthe19ChinaGreenFoodExpowhichmakethevillageanVillageDemonstrationVillage”andanational“GreenPollution-FreeDemonstrationBase.”DeshengPing’anfuAgricultureCompanywasapprovedas“HebeiProvinceEnterprise”and“ZhangjiakouMunicipalAgriculturalScienceandTechnologyPark.”4.Platform-integrating.TheRuralRevitalizationResearchInstituteofHebeiAgriculturalUniversityhaslandedinDeshengCounty.Manyplatforms,includingtheMinistryofHousingandUrban-RuUniversitiesinChina,havejointlycreatedthe“GreenRuralResidenceArchitectureExpoPark.”The“ChinaDeshengGreenRuralResidenceDevelopmentAlliance”wasestablishedtoholdtheGreenRuralResidenceCulturalTourismConference.Also,the“NongXiaoTong”oftheMinistryofEducationhasbeenintroducedfortheplanningandconstructionofDeshengFoodSafetystudy)teamhasbeenalsointroducedfortheplanningandconstructionofDesheng5.Talent-introducing.TheRuralRevitalizationResearchInstitutehasbeenestablishedinthevillagetoimplementtherecruitmentandcultivationoftalentsforculturalbrands.LiKe,ChairmanofBeijingChongxianguanCenturyCultureMediaCo.,Ltd.andfounderofBeijingChongxianguan,