旅游助力乡村振兴案例3

industrialdevelopmentandruralrevitalization.Answerstosuchfundamentalquestionsas“whydotouristscome,”“howdotheycome”and“whatdotheycomeherefor”areimportantfortheplanningandimplementationofpoverty-alleviationmeasures.2.Demonstration-ledcollectiveeconomytransformation.FourvillagesinChetianTownshiphavetriedthedemonstration-ledoperation,buildingitintothe“village-leveltourismdemonstrationsite”astheircollectiveasset.TheyworkhardtoprotectandtransformolddilapidatedhousesoftheTujiaandMiaovillagersandbuildhumansettlements.Thishasresultedintheimprovementofthesoftwareandhardwareofdemonstrationoperations,andtheestablishmentofamanagement-useintegrationmechanism.Thedemonstrationtourismvillagehaspromotedthedevelopmentof233“TaoyuanRenjia”B&Bsand20“SenlinRenjia”B&Bsinthetownship,includingmorethan70impoverishedhouseholds,facilitatingtheemploymentofvillagers,industrialdevelopmentandsofagriculturalprodu3.Aculture-drivenfoundationforthetourismindustry.TheChetianTownshiphasfullyutilizeditshistoricalandculturalresourcesbyimplementingculture-drivenprojectssuchastheprotectionofTianlongMountain,LiawaCaveexcavation,TusiTownpresentation,buildingofaculturalcenter,establishmentofapovertyalleviationworkshopforintangiblecultualcomposition.Theculturalsupport,historicalstoriesanddevelopmentforthe4.Integrationandinteractiontoempowerindustrialdevelopment.Theinteractionamongthevillage,township,countyandcity;theintegrationof200200200agriculture,cultureandtourism;andthejointeffortsofvariousdepartmentsandunits,haveresultedinalocalizanddifferentiateddevelopmenttemplatefeaturingecologicalhealth,ruralcomplex,agricutourismandfarmingexperience.Thefocuson“oneproductforonevillage,onespecialtyforoneteam,”isdesignedtoensuretheChetianTownshipretainsitsoriginalnaturalenvironmen5.Acceleratingthereformof“agriculture,ruralareasandfarmers.”Tocomplywiththeprincipleof“governmentbridging,marketoperation,andmassparticipation”intheculture-tourismintegration,state-ownedandprivateentitiesarebroughttogethertoexplorethe“threechanges”reform(turningresourcesintoassets,“marketentities+professionalcooperatives+peasanthouseholds.”Theinteractionamongvariousagenciesandlocalvillagesenhancesendogenoussphereofinfluenceandputsinplaceasustainabledevelopmentsystemforthebenefitoffarmersandpoverty-strickenhouseholds.Tourismdevelopmenthasfacilitatedtheall-roundsuccessoftheChetianTownshipinthebattleagainstpoverty.Atotalof2,797peoplefrom624householdsinthreeadministrativevillageshavebeenliftedoutofpoverty.Thepercapitanetincomehasincreasedfromthirtythree(233)“TaoyuanRenjiaRenjia”B&Bshavebeenestablished,withanaverageannualreceptionofmorethan70,000people.TheaverageincomeincreaseofhouseholdsisoverRMB10thetownshiphasbeenratedaruraltourismdemonstrationtownshipinChongqingMunicipaliExperienceandInspirat1.Makejointeffortsinwork.Sincepovertyalleviationisasystematicproject,it’snecessarytointegrateallforcestobuildapovertyalleviationpatterninwhichpovertyalleviationthroughexpertise,povertyalleviationthroughindustrialdevelopmentandpovertyalleviationthroughsocialassistancearesupplementedwitheachother.Inaddition,it’snecessarytoplaytheroleofassistanceandfullymobilizetheenthusiasmofimpoverishedpeople,thusmakingjointeffortsforp2.Fullutilizationofthetownship’sresources.Withthedevelopmentofruraltourismandcharacteristindustriesasitsanchor,theChetianTownshiphasimplementedspot-onpoliciesforspecificissues.Throughcollaborativeandcoordinatedactivities,ithasimplementedpoverty-alleviatingmeasures,changeddevelopmentconcepts,expandedinnovativeideasandexploredthecharacteristicsofresources.Additionally,thetownshiphasadoptedthe“governmentguidance,state-ownedenterprisesleading,marketdriving,andthemainbodyofthemasses”frameworktodevelopgreenandorganiclocalagriculturethroughlargescaleindustrialization.Itisworkinghardtodevelopruraltourismandcreatedemonstrationparkswiththeintegrationofagricultureandecologicalenvironment,idyllicsceneryandcoolclimate.3.Providestrongfundingsupport.Overthepastthreeyears,themunicipalandcountydepartmentsatalllevelshavegiventheirfullsupportandhaveinvestedmorethanRMB600millionininfrastructureconstructionforpovertyalleviation,ruraltourism,industrialdevelopmentandpublicservices.Theyhaveestablishedapolicysupportsystempriorifunds,arrangementsfornewprojectsandnewmeasuresfocusedonpovertyalleviatFirst,strengthenthedevelopmentofmarketmechanisms,reformandinnovation.Itiscrucialtoadheretotheguidelinesofflagship-ledscaleofindustrialdevelopmentandearlyattainmentofofstate-ownedenterprisesandextensiveparticipationofvariousmarketentities.Topromotetourismeconandindustrialdevelopment,wewillstrengthenthe“threechanges”reforminruralareas,transferwastelandinanall-roundmanner,buildorchards,teagardensandgardens,providepolicysupportandfinancialsupport.Second,boostthesustainabledevelopmentofcharacteristicindustries.Wewilladaptmeasurestolocalconditionsformorebenefits,focusonthelayoutofcharacteristicindustriesacrossthetownship.Wewillalsooptimizeecologicalandtourismresources,givefullplaytoanindustrialdevelopmentsystemcharacterizedbyacombinationofadvantagesanddisadvantages,all-for-onedevelopmentandoverallpromotionwiththecamelliaoleifera,tealeafandruraltourismasthemainfocus,andtraditionalChinesemedicinalmaterials,leaf-usedwolfberryfruit,economicfruitforestandothersmallindustriesaseffectivesupplements.202XiejiapingTujiaTownship,SongziCity,Jingzhou摘要湖北省荆州市松滋市卸甲坪土家族乡以创建“国家全域旅游示范区”为契机，以脱贫攻坚特色旅游发展三年规划为蓝本，大力发展文旅融合、农旅融合、康旅融合、电旅融合，紧密结合脱贫攻坚，深入推进“旅游＋”产业融合发展，旅游扶贫效果明显。2019年，卸甲坪成功创建了国家3A级旅游景区，年游客接待量突破36万人次，旅游总收入突破8,000万元。目前，卸甲坪正努力争创国家4A级旅游景区。卸甲坪减贫成效突出，整体经济水平大幅提升，已蜕变为湖北省旅游名镇。203203203203麓，最高海拔815米，素有“荆州屋脊”之称。甲坪是湖北省12个散居少数民族乡镇之一，也是一个偏远山区乡、深度贫困乡。卸甲坪有着得天独厚的青山绿水美景、独具特色的民族民俗文化、引济模式、兼顾生态保护，成了卸甲坪旅游带动脱贫的新挑战；交通和旅游基础设施不完善、旅游开发不够深入、旅游专业人才匮乏，仍是制约卸甲坪旅景因文化而有灵魂。在文旅部门的指导下，卸甲坪之美。挖掘“土因子”：以“山歌大王”宁远俊和“荣誉乡民”邓和平为代表的文化工作者挖掘和收集散落民间的土家族民俗文化资源，先后出版《深家族史考》和《荆南土家族研究》等系列丛书十余套，成为传承土家族文化的“活化石”。传唱“土调子”：文化进课堂，组织“卸甲坪山歌”培训班族舞蹈丰富校园大课间，押加、蹴球等民族体育项目走进训练基地；文化进乡村，新建土家民俗文起，连续四届民俗文化节均上榜“荆楚乡村旅游生态种养等特色农业，产业发展活力迸发，乡村“旅游后备箱”不断升级：一是培育新业态。依托“基地＋农户”，支持培育晶地农业、村晖农业等28家新型市场经营主体，开发了葛根、蜂蜜、香菇、坛酱等10余种特色农产品。二是擦亮新品牌。2019年，“卸甲坪葛根”成功申报国家农产品地理标志。2020年起，卸甲坪每年规划200万元产业基金，全力扶持壮大“葛根＋山羊”循环产业，打造荆州“葛根之乡”。市委市政府出台了《卸甲坪葛根产业发展三年行动方案（2021-渠道。依托“旅游后备箱工程”，借着消费扶贫、农村电商的东风，土家蜂蜜、传统酱菜、葛根制品等“土疙瘩”成了俏销货，走出深山，走向然温泉资源得天独厚，依托曲尺河温泉度假邨，打造集温泉养生、康养度假、田园休闲为一体的乡民生集团建设了曲尺河温泉度假邨，带动本乡就州、火爆湘鄂边，年接待游客20多万人次。二是204205205205205乡锁定康养胜地的远景目标，丰富游客新体验，提升旅游附加值。三是打造温泉第一乡。定位湘家美食等元素，做实“温泉＋酒店＋养生＋运动+卸甲坪土家族乡成立了松滋首家农村电子商务运营葛根制品、熏制腊肉、土鸡、土豆等以前的“土疙人，年游客接待量突破36万人次，旅游总收入突贫基金，支持龙头企业、专业合作社与贫困户建立全乡共培育农民专合组织、农家乐、客栈和传统食米基地、100亩岩泉水产养殖基地、20万筒香菇基地、10万斤土家坛酱基地。产业扶贫已覆盖全教育等文旅资源，打造以土家民俗文化为本底、以“赏土家风情，泡天然温泉”为主题的乡村旅游点，走出了一条“旅游＋”的乡村旅游发展1.积极破解交通瓶颈。加快推进洈水至卸甲出口的连接线、杨树坪至宜张高速连接线，让卸甲坪融入宜昌1小时经济圈，成为宜昌、张家界旅游2.持续推进景点开发。拓宽融资渠道，引进实力强、有旅游开发经验的大公司进行战略合作，有序推进曲尺河康养小镇、黄林桥生态小镇、江西3.大力培育特色产业。支持乡内小型农家坪葛根、源溪洞生态虾蟹、村晖生态粮油等特色农业产业品牌，逐步将农产品变成旅游产品。充分发挥旅游的综合效益，进一步巩固脱贫成效，助推乡村振兴。206206XiejiapingTujiaTownship,SongziCity,Jinfor-onetourismdemonstrationzone”whichisbadevelopment.Ithasadvancedtheintegrationoftourismforagriculture,healthcareande-commerce.Duetothetightintegrationofitspovertyalleviationgoalwiththein-depthpromotionofintegrateddevelopmentofthe“Tourism+”industry,remarkableachievementshavebeenmade.In2019,thetownshipcreatedanatiowithanannualtouristr206LocatedintheeasternfootofWulingMountain,withitshighestelevationat815meters,thetownshipisknownasthe“RoofofJingzhou.”Itcoversanareaof110.3squarekilometers,including17,000muofarablelandand112,000muofmountainforests.Itincludeseightadministrativevillagesandonecommunitywithapopulationof14,700,63%ofwhomareTujiaminoritygroupwhichaccountsfor63%ofthetotal12scatteredethnicminoritytownshipsintheprovince,township.Despiteitstourismadvantagessuchasunaturalsceneries,distinctiveethnicfolkcultures,andfascinatingagriculturalandsidelinetourismproducts,thetownshipfacesthechallengeofhowtoachieveconsolidatedindustrialfoundations.It’salsoconfrontedwiththeproblemofaneconomicmodelinneedofenrichmentandaninadequateecologicalprotectionforpovertyalleviationthroughtourism.Undevelopedtransportationandtourisminfrastructures,insufficienttourismdevelopmentandlackoftourismprofessionalshavelimiteditsgrow1.Promotethe“integrationofcultureandtourism”tochangecustomsintolwillbevestedwithabundantculturalconnotationandsupport.Withtheguidanceofculturalandtourismdepartments,thetownshiphasmadefulluseofthecustomsoftheTujiaNationality,blendingthebestofitsnativeelementstoshowcaseitsuniqueessenceandbeauty.IthasexploredtheTujiaculture.Forexample,culturalworkersrepresentedbythe“FolkSongKing”NingYuanjunand“HonoraryVillager”DengHepingtappedandcollectedTamongthepeopleandsuccessivelypublishedmorethantenseriesofbookCultureofShenxiTown,TujiaBalladStoryCollection,HistoricalStudyontheTujiaNationalityandResearchontheTujiaNationalityofJingnan(also207207207207namedNanpingKingdom,oneoftheTenStates(902-979)thatcontrolledsouthernChinaduringthefirsthalfoftheninthcentury,theso-calledFiveDynastiesperiod).Thesebooksweredevelopedinto“livingfossils”forthepreservationandpromotiontheTujiaculture.Moreover,theTujiaculturehasbeenintegratedintocoursesfor“XiejiapingFolkSongs”whichconsistofclassesforyoungcadrestotrainthemtobeltoutTujiasongsandperformtraditionaldanceTujialanguageisspokenregularlytopromoteculturaldevelopmentinthecampus.Ethnicdancelikehand-wavingdance,bamboopoledance,andLianxiangbeatingdance(traditionalfolkdancewithabamboopoletoprayforpeacefulvillagersandprosperouscountry)haveenlivenedtheschool’sbreaktimeactivities.EthnicsportsprojectssuchasYajia,atug-of-wartotheropebyleg,waist,shoulderandneckandCuqiu,atraditionalballkickingsports,havebeenbroughtintothetrainingbase.TheyhavealsodrivenculturalimmersionintoruralareastobuildanewTujiafolkculturemuseumandplanthe“Ten-liCulturalCorridor”ofQingxieHighway(Qinghesi-XiejiapingHighwayofSongziCity,JingzhouCity)toreinvigoratetheTujiaculture.Ithasalsopromotedlocalbrands.Consequently,fourconsecutivefolkculturefestivalshavebeenonthelistofHubeiFamousRuralTourismRoutessince2016.VillageandQinmuzhuangCommunitywereamongtheethnicminorityvillageswithChinesecharacteristicsin2.Promotethe“integrationofagricultureandtourism”tomakelocalproductspopular.Withitscharacteristicagriculturesuchasecologicalplantingandbreedingatthecore,theindustryhasdevelopedamethodtoprovideforthecontinuoussupportfortourismdevelopment.Newbusinessformatshavebeencreatedinresponsetothe“bases+peasanthouseholds”model.Thetownshiphascultivated28newtypesofmarketentitiessuchasJingdiAgricultureandCunhuiAgriculture.Ithasdevelopedmorethan10specialagriculturalproducts,includingpuerarialobata,honey,shiitakemushrooms,andaltarsofsauce.Newbrandshavealsobeenpromoted.ItsuccessfullyappliedfortheNationalGeographicalIndicationAgriculturalProductsforthebrandof“XiejiapingPuerariaLobathasbeenallocatingsince2020anindustri2072082082082millionannuallyforthedevelopmentoftherecyclingindustryof“Puerarialobata+goat.”Thisledtothecreationofa“townshipofPuerarialobata”inJingzhouCity.Themunicipalpartycommitteeandgovernmenthaveissuedathree-yearactionplanfortheindustrialdevelopmentofPuerarialobatafrom2021—2023toprovidetheirsupport.What’smore,newchannelshavebeenbroadened.Inthecontextofpovertyalleviationthroughconsumptionandruraleandwiththeunceasingtourismdevelopmentsupport,thecountry.Theyincludehoney,traditionalpicklesandPuerarialobataproduct3.Promotethe“integrationofhealthcareandtourism”totransformresourcesintowealth.ThetownshiphasutilizedQuchiheHotSpringResorttocreatearuraltourismmodelthatintegratevacationandpastoralleisure.Theuniqueadvantageshavebeenleveragedforlarge-scaledevelopmentandithasintroducedtheYichangMinshengGroupQuchiheHotSpringResort,generatingmorethan200jobsinthetownship.Thesloganof“lucidwaters,lushmountains,andauthentichotsprings”resoundthroughoutHubeiandHunanprovinces.Thisresultedinanannualtouristreceptionofmorethan200,000.Morefocusedgoalshavealsobeenset.AstheXiejiapinghotspringsareendowedwithabundanthealth-beneficialthetownshipisdeterminedtobuildahealthcareresortfortheenrichmentoftourists’newexperienceandboosttheaddedvalueoftourism.IthasworkedhardtotransformhotspringhealthcaretowninHunanandHubeiprovinces,theTujiaTownshiphasdeftlycombinedeletraditionalChinesemedicalcare,sportsandfitness,andTujiadelicacies,embodyinganintegratedblueprintofhotsprings,hotels,healthcare,sportsanddelicacies.4.Promotethe“integrationofe-commerceandthetownshipestablishedthefirstrurale-commerceoperationcenterinSongziCity.Thisstationsells27kindsofspecialagriculturalproductssuchasPuerarialobataproducts,traditionalpickles,smokedbacon,nativechicken,goatandhoney.Nearly30,000productshavebeensoldsinceitsoperation,registeringarevenueofmorethanRMB3million.Withtheincreasepublicity,ithasattractedallovertheworld.Thismeanslocalproductssuchastraditionalpickles,Puerarialobataproducts,smokedbacon,nativechicken,andpotatoeshavebecomfamousbestsellers.Agriculturalandothercorollaryproducts,includingecologicallydevelopedpoultry,livestock,Puerarialobata,andvegetableshavemadetheirwaysfromthemountains,intothecityandontothetaIn2020,thetownshipreachedanewtourismhighwithmorethan1,000peopltouristreceptionexceeding360,000andatotaltourismrevenueofoverRMB80million.ApovertyalleviationfundthroughindustrialdevelopmentofRMB4millionhasbeensetuptosupportastablecorramongleadingenterprises,professionalcooperativesandimpoverishedhouseholds.Theyhelpguidethesehouseholdstoengageinplantingandbreeding.Todate,209209209209ithascultivatedmorethan60farmers’professionalcooperatives,agritainment,inns,andtraditionalfoodstores.TheyhavebuiltaPuerarialobatabaseof2,000mu,createdaflowerandseedlingbaseof1,000mu,amountainvegetablebaseof500muandanecologicalricebaseof300mu.Theyhavealsocreatedarockspringaquaculturebaseof100mu,ashiitakemushroombaseof200,000tubes,andaTujiasaucebaseof100,000jin.Asaresult,morethan80%ofpoverty-strickenhouseholdshavebeencoveredbythepovertyalleviationprojectthroughindustrialdevelopment,withtheaveragehouseholdincomeincreaseofmorethprovincial-levelpoverty-strickenvillagesinthetownshiphaveeliminatedpovertyand2,689peopleof889archivedimpoverishedhouseholdshavealsobeenliftedoutofpoverty.ExperienceandInspiratcharacteristics.Thetownshiphasexploredculturaltourismresourcessuchasecologicallandscape,naturalhotsprings,folkculture,andredculturaleducationtothemedwith“appreciatingtraditionalTujiacustomsandenjoyingnaturalhotsprings.”ofaruraltourismdevelopmentpathwiththe“Tourism+”2.“Tourism+Industries”tobuildindustrialchains.Withtherobusttourismdevelopment,variousagricultureandtourisminteintegrationande-commerceaemergedandflourished,expandingtheall-fodevelopmentinthetownshi1.Breakthetrafficbottlenecks.ThetownshipwillspeeduptheconstructionofthetouristroadfromWeRivertoXiejiapingandopenuptheconnectionfromXiejiapingtotheWangji(apartofYueyang-YichangExpressway,locatedintheSouthoftheYangtzeRiverofJingzhouCity)andtheconnectionfromYangshupingtoYizhangExpressway(Yichang-ZhangjiajieExpressway),sothatXiejiapingcanbeintegratedintotheone-houreconomiccircleinYichangCityandbecomeatourismstationandYichangCityandZhangjiajieCgatewayfortourismofJingzhou2.Developscenicspots.Itwillbroadenfinancingchannels,introducelargecompanieswithconsiderablecashandcloutandabundantexperienceintourismdevelopmentforstrategiccooperation.ItwillsteadilypromotethedevelopmentofscenicspoHealthcareTown,HuanglinqiaoEcologicalTown,JiangxiguanSummerResort,QuchixiaRecreation,and3.Nurturecharacteristicindustries.Continuoussupportwillbeprovidedtodevelopsmall-scaleagritainmentandB&Bsindustriesinthetownshipforrobusttourismcapabilitiesandservices.ItwillcultivaspecialagriculturalindustrybrandssuchasXiejiapingPuerariaLobata,YuanxidongEcologicalShrimpandCrab,andCunhuiEcologicalGrainandOil.Theywillattempttoturnagriculturalproductsintotourismproducts.Mostimportantly,itwillgivefullplaytothecomprehensiveperformanceoftourismforconsolidatedpovertyalleviationresultsandruralrevitalizatio摘要广西省南宁市马山县古零镇乔老村小都百屯以打造“水车之乡”为特色，坚持“社区即景区、乡村即旅游”的发展理念进行示范村建设，着力把小都百综合示范村建设成为环弄拉生态旅住、行、游、购、娱”需求的一站式时尚生活、休闲农业旅游基地。小都百屯群众通过“共商、共建、带动社会资本投入近5,000万元发展种养产业、果蔬特色优势产业、生态观光产业、民宿农家乐、农特产品销售等旅游扶贫开发产业。全屯农户通过直接参与、间接带动、股权带动等模式参与发展乡村山县环弄拉生态旅游核心区，为古零镇乔老村19个自然屯之一，属典型的喀斯特山区。2013年以务工和种植玉米、蔬菜等旱地作物维持生活。全屯1.统筹规划打造特色村庄。2013年，小都百局上强调场地的低开发、高档次建设；结合富有地方民族特色的、简洁大方的建设风格，对全屯86栋房屋进行外立面改造，建筑采用“灰白”主色灰瓦的壮乡特色民居；对全屯房屋进行庭院改造、百物质、非物质文化遗产，并在人文景观和自然景划分有观光农业园、风情百家园、水车园、百花记忆展示馆，挖掘保护传承水车园历史文化，打造2.完善设施建设生态新村。2014年，马山县积极整合各部门资金，编制完成《小都百创五星级设等。建成后的小都百综合示范村基础设施完善，3.农旅融合打造乡村旅游新模式。小都百重建、共管、共享”理念，实施旅游扶贫战略：一是“共商”开展土地确权工作，完善了农村土地承包经营权制度，依法保障农民土地承包权益，采取“基地＋专业合作社（公司农户”的经营模式，打造果蔬药材生态农业基地等；广西乔老爷农土地进行流转，建立现代农业示范基地，建立果蔬有机种植大棚130个，发展休闲农业。二是“共建”发展乡村旅游，拉长乡村旅游产业链条。依托青山绿水，紧扣生态与旅游发展的融入点，2014年引进马山中凯乡村旅游发展有限公司，采取“公共同建设农家旅馆，发展休闲旅游业。三是“共管”乡村旅游，探索小都百资产收益模式。2015年成立小都百旅游服务公司，设立董事会，确定“土地租金、劳力薪金、信贷＋人力入股”的经营模式和“统一经营、统一管理、统一收益、统一分配”的管理模式。四是“共享”小都百资产收益，实现全屯脱贫致富。当地群众通过土地租金、劳力2013年以来，小都百屯以打造“水车之乡”为特色，本着“社区即景区、乡村即旅游”的发展购、娱”需求的一站式时尚生活、休闲农业旅游基地。示范村于2014年年底建成并投入使用，带动品销售等旅游扶贫开发产业，全屯农户通过直接参与、间接带动、股权带动等模式参与发展乡村旅游产业，带动旅游从业人数60多人，近三年年接待游客70多万人次，实现年旅游收入约4,000万元，人均收入大幅增加。2017年，小都百屯了实小都百成为国家3A级旅游景区和“中国最美休闲1.抓住机遇，部门合力开发。2017年中央一旅游；国家旅游局等部门也陆续发布了一系列旅游扶贫政策。当地党委政府充分把握政策机遇，积极整合各级、各部门资源优势，指导小都百不断探索创新旅游脱贫致富新模式、新路子，延长旅游产业链，为贫困户创造更多收益方式，真正做到乡2.突出特色，提升旅游扶贫内涵。在打造乡村旅游项目时，必须注重挖掘一村一品一韵，依托套。应从自身实际情况出发，注重特色旅游产品的创新和提升，赋予其丰富的文化内涵，明确旅游扶成为特色鲜明、别具一格的乡村旅游品牌标杆，使3.村民自治，达成发展乡村旅游共识。村规段，是村民开展群众活动应遵循的规章。小都百屯约制度，引导群众积极参与示范村建设，化解矛盾纠纷，同时积极探索示范村建设的后续管理工作，而达到规范旅游市场秩序的目的。这样一来，既促贫道路，依托秀丽的山水优势和丰富的人文资源，级打造旅游品牌，增强旅游内生动力，大力发展特色优势旅游产业，做大做强特色旅游品牌，为巩固Ademonstrationvillagewith“atownshipofwaterwheels”asitsdistinctivecharactintoscenicspots,andvillagesintotourismdestinations”asitsguidingdevelopmentphilosophyisbeingplannedinThiswillbeaone-stoplifeandagriculturaltourismcenterfor“eating,lodging,transportation,travel,entertainment,andshopping”inNonglaRingEco-TourismTouristArea.LocalvillagershaveestablishedtheXiaodubaiTourismServiceCompanythroughthe“leisureagricultureof“Consultation,Co-Construction,Co-Governance,andShamillionsocialcapitalforthedevelopmentofpovertyalleviationindustriesthroughtourism.Itincludesindustriesinplantingandbreeding,localfruitandvegetablecultivation,ecologicaltourism,B&Bs,agritainmentandagriculturallocalproductsales.They’reintendedtoensuretheengagementanddirectparticipationofpeasanthouseholdsinindirectly-drivenandequity-ledruraltourismdevelopment.Byadheringtothisconcept,thevillagewasliftedoutofpovertyin2017andhasbeentransformedintoacountrysidetourismdestinationthatLocatedatthecenterofNonglaRingEco-TourismTouristArea,thevillageisoneof19naturalvillagesinQiaolao.Itsareaischaracterizedbyakarstmountain.Priorto2013,theplantingconditionswerebackwardastheharvestyieldreliedheavilyonlocalclimate.Atthetime,villagersmadetheirlivingbyworkingoutsideandplantinguplandcropssuchascornandvegetables.Thevillagehasmorethan290peoplein72households,dominatedmainlybytheZhuangandYaonaincidence.In2013,thepercapitaincomewasRMB3,200,clearlyindicatingitsimpoverishedconditionanditsurgentneedforadvancementandpovertyalleviation1.Overallplanningtobuildcharacteristicvillages.Thevillagewasidentifiedasacomprehensivein2013.Naturalecologicalandculturadevelopedbasedonitsintrinsicmountainsandwaters.Low-impactdevelopmentandhigh-endconstructionofsiteswereemphasizedinplanningandlayout.Thefaçadeof86villagehousesinthevillagewasrenovatedwithlocalethniccharacteristicsandconstructionstyles.Grayandwhitecolorswereusgrillesdesignsthatintegratedwaterwheelpatterns.WhitewallsandgraytilesoftheZhuangNationalitywereusedinresidentialbuildings.Allcourtyardswererenovated,andmoreeffortsweremadeforthegreeningandbeautificationofcharacteristicfarmyards.Atthesametime,theexploitation,protection,heriandintangibleculturallegacywerehighlightedintheconstructionofthedemonstrationvillage.Thelandscapereflectedthevillage’scharToestablishtheXiaodubaiMemoryExhibitionHall,protectandpromotetheWaterwheelPark’sculturalheritageandthecultureoftheZhuangandYaonationalities,thedemoculturalparks:SightseeingAgriculturePark,FengqingBaijiaPark,WaterwheelPark,BaihuaPark,BailePark,2.Improvementoffacilitiestobuvillages.In2014,MashanCounvariousdepartmentstocompletetheDevelopmentPlanonBuildingXiaodubaiintoaFive-starRuralTouristArea.Itimprovedvillageinfrastructureandconstructedthetouristservicecenter,ecologicalparkinglotanditimplementedengineeringsystemsforwatersupplyanddrainage,roadconstruction,electric,landscaperenovation,publicfacilityconstruction.environmentalsanitation,resettlement,humanandlivestockseparation,etc.ThesehaveallledtoanincreaseinthegradeandlevelofagritainmentinthevillageandpromotedtheconstructionofitscollectiveeconomyinQiaolaoPeninsula,star-levelcarcampsandoutdooryouthactivcentersinanorderlymanner.Asaresult,theXiaodubaicomprehensivedemonstrationvillagehasbeenequippedwithinfrastructurethathasgivenitacompletelynewlook.3.Integrationofagricultureandtourismtocreateanewmodelofruraltourism.WithemphasisontheintegrateddevelopmentofecologicalagricultureandtourismindustryandwithCo-Governance,andSharing”asitsguidingpolicy,thevillagehasimplementedapovertyalleviationstrategythroughtourism.First,toimproveruralcontractedmanagementrightsoflandsystemandprotectfarmers’landcontractedrightsinaccordancewiththelaw,landrightsconfirmationwascarriedoutthAbusinessmodelof“bases+professionalcooperatives(companies)+peasanthousehoecologicalagriculturalbasesintegratinandmedicinalmaterialsandbambooratbreedingprofessionalcooperatives.TheGuangxiQiaolaoyeAgriculturalDevelopmentCo.,Ltd.wasintroduced,andthevillagelandwastransferredtoestablishmodernagriculturaldemonstrationcentersand130organicfruitandvegetablegreenhousesforthedevelopmentofleisureagriculture.Second,ruraltourismwasdevelopedthroughajointconstructiontoextendtheruraltourismindustrialchain.Basedonthelucidwatersandlushmountainsconcept,andtheintegrationofecologicalandtourismdevelopment,theMashanZhongkaiRuralTourismDevelopmentCo.,Ltd.wasintroducedin2014.Todeveloptheleisuretourismindustry,the“companies+peasanthouseholds”modelwasadopted.Villagersprovidedthelandandcompaniesprovidedfundsforthejointbuildingofruralhotels.Third,ruraltourismwasdevelopedthroughaco-governancetoexploretheassetsincomemodelofthevillage.TheXiaodubaiTourismServiceCompanywasestablishedin2015andaboardofdirectorswasformedtoassessthebusinessmodelof“landrents,laborsalaries,credit+humanresources’equityparticipation”andthemanagementmodelof“unifiedoperation,unifiedmanagement,unifiedprofit,andunifieddistribution.”Fourth,theincomeasofthevillageisdistributedthroughsharingtohelpallvillagersshakeoffpovertyandimprovepeoplepooledtheircapitalfromlandrents,salaries&wagesandhumanresourcesasshares.LocalbanksissuedparticipateinequitybuildingandprofWith“atownshipofwaterwheels”asitschaand“turningcommunitiesintoscenintotourismdestinations”astheguidingphilosopmillionsocialcapitalderivedfromindustriesinplantingandbreeding,fruitandvegetablecultivation,ecologicaltourism,B&Bs,agritainmentandagriculturallocalproductsales.Morethan60peoplehavebeenengagedinthetourismindustry.Overthepastthreeyears,thevillagehasreceivedmorethan700,000tourists,achievinganannualtourismincomeofaboutRMasubstantialincreaseinpercapitaincome.In2017,thevillagewasliftedoutofpovertyintoacountrysidetourist