Unit1TheMassMediaExtendedReading课件高中英语牛津译林版（2020）选择性

ExtendedReadingAdvertising:thepowerofpersuasionUnit1ThemassmediaAferwatchingthisadvertisement,doesitpersuadeyoutotrytheproduct?What’stheeffectofthisadvertisement?Thinkabouttwoquestions:ReadingMainideaofeachparagraph点击添加标题点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题DefinitionRelationshipFunctionsReadingMainideaofeachparagraph点击添加标题点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题DefinitionofadvertisingRelationshipbetweenadvertisingandmassmediaFunctionsofadvertisementsHowadvertisingworks-threetechniquesThetechniqueofcreatingasloganThetechniqueofrelatinga“brandambassador”HowadvertisingworksThetechniqueofcreatingasloganThetechniqueofrelatinga“brandambassador”ProductplacementThefutureofadvertisingProductplacementThefutureofadvertisingAnalysis[Para.6](9)________________Productionplacement[Para.5](8)________________Brandambassadors[Para.4](7)

_________________Slogans[Para.3](6)___________________________________

foradvertisingonmassmedia[Para.2]HistoryPart1[Para.1]Introduction(Definition)Part2[Para.(1)______](2)_________________________________________

betweenadvertisingandmassmediaPart3[Para.(3)______](4)_________________________________________

usedbyadvertisersPart4[Para.(5)______]Futuredevelopment2–34–67Advertising:thepowerofpersuasionRelationshipReasonsTechniquesPara1What’sthedefinitionandpurposeofadvertising?Itreferstotheactivityofpromotingaproductorservice.Inotherwords,itreferstopersuade

peopletobuyaproductorservice.tohelpsellanewproduct,filmetcbyofferingitatareducedpriceorbyadvertisingit

促销；推销tomakesbdosthbygivingthemgoodreasonsfordoingit

劝说；说服Mainidea:the__________ofadvertisingintroductionPara2-3Mainidea:__________betweenadvertisingandthemassmediarelationship1.Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.2.develophandinhand3.Asmediahavegrowninnumberandtype,sohaveadvertisements.Findoutsomesentencesorphrasesinpara.2toshowtherelationship.ThewaysofadvertisingPara4-6Mainidea:______________usedbyadvertiserstechniquesWhatarethetechniquesemployedbyadvertisers?1.amemorableslogansimplebutimpressivelanguageappealtoouremotionsPara4-6Whatarethetechniquesemployedbyadvertisers?2.brandambassadorWhocanbea“brandambassador”?Whytheyemploythebrandambassadortopromotetheirproductorservice?Afamousactor,asportsstar,orevenafictionalcharacter.Becausethemorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.Para4-6Whatarethetechniquesemployedbyadvertisers?3.productplacementWherecantheadvertisementbeplaced?filmswithhugebox-officesuccessTVshowswithhighratingsPara7Mainidea:the_________and________ofadvertisingchangereachingasmanypeopleaspossibleunderstandindividualcustomersandsendthemadvertisementsthataretailoredtospecialneeds.futuremoredigitalmorepersonalizedchange:future:InthepastNowRereadthepassageandfillintheblanks.

Advertising,anactivityof(1)__________aproductorserviceandtrying(2)__________youtobuyaproductorservice,hasbecomepartofourmodernlife.Asmediachannelshavegrowninnumberandtype,sohave(3)_____________.Whenacompanywantstopromoteaproductorservice,itoften(4)________amassmediaadvertisingcampaign.(5)______onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople(6)____purchasingtheirproductsorservices,includingcreatinga(7)__________slogan,linkingtheircompanyorproduct(8)__a“brandambassador”andusingproduct(9)_________