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INDUSTRIES
&
MARKETSHome
Office
Furniture
eCommerce:market
data
&
analysisMarket
InsightsreportJune2024MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsGotoMar
etInsightsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
HomeOffice
Furniture
market
ispartof
theFurniture
market.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt
e
mark
etFind
out
more
on:FurnitureGoto
Furniture
market3Table
of
ContentsOverviewAppendixSummary6789Product
OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket
NumbersRevenue111417202122AverageRevenue
per
UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration
rate4CHAPTER
1OverviewThe
Home
OfficeFurniture
eCommerce
market
is
a
fast
growing
marketOverview:
SummarySummaryThegrowth
oftheHome
OfficeFurnitureeCommerce
market
isdriven
byseveralkey
factors.
Onemajor
driver
is
the
significantincrease
inremote
work
andflexible
working
arrangements,
atrend
thathasbeen
accelerated
bytheCOVID-19
pandemic.
Asmore
people
work
fromhome,
there
isaheightened
demandforergonomic
and
functionalhome
office
furniturethatcanaccommodate
longhoursof
work.
Thisshifthasled
consumers
to
invest
inqualityfurniturethatenhances
productivityandcomfort,
driving
onlinesales
asthey
look
forconvenient
ways
to
shop.
Additionally,the
rise
of
digitaltransformation
andeCommerce
platforms
hasmadeiteasier
forconsumers
to
explore
awide
rangeof
home
officefurnitureoptions,read
reviews,
compare
prices,
and
makeinformed
purchases
fromthecomfort
of
theirhomes.desks
thatdoubleasstorage
unitsor
adjustablestandingdesks.
Anothersignificanttrendisthefocuson
sustainability
andeco-friendly
materials.Consumers
arebecoming
more
environmentally
conscious
and
prefer
furnituremadefrom
sustainablesources
andwith
minimal
environmental
impact.Additionally,theintegration
ofadvanced
technologies
suchas
augmented
reality(AR)andvirtualreality
(VR)
isenhancing
theonline
shoppingexperience
byallowing
customers
tovisualizehow
furniturewill
fitand
look
intheirhome
officespaces.
Thesetrends,along
with
innovativemarketing
strategies
andthe
ongoingdigitaltransformation,
aredriving
therobust
growth
of
the
Home
OfficeFurnitureeCommerce
market.Key
trendswithintheHome
OfficeFurnitureeCommerce
market
areshapingitscontinued
growth
and
evolution.
Onenotabletrend
istheincreasing
demandformultifunctionalandspace-saving
furniture.
Asmanyhomes
havelimited
space,consumers
are
looking
forfurniturethatcanserve
multiplepurposes,
suchas6Sources:Market
Insights
2024Home
Office
Furniture
eCommerceis
an
important
part
of
the
Furniture
marketOverview:
Market
DefinitionMarket
definitionTheHome
OfficeFurnitureeCommerce
market
refers
to
theonlineretailingoffurniturespecifically
designed
forhome
office
spaces.
Thismarket
includesvarious
typesof
furnituresuchasdesks,chairs,storage
solutions,andotheraccessories
thatareintended
to
beused
inahome
office
setting.Customers
canbrowse
andpurchasethese
products
throughvariousonline
platforms,suchasdedicatedeCommerce
websites
and
online
marketplaces.
TheHome
OfficeFurnitureeCommerce
market
caters
to
individualswho
work
fromhome
or
haveadedicatedoffice
spacewithin
theirhomes,
providing
themwith
convenientaccess
toawide
rangeoffurnitureoptionsfortheirhome
office
needs.Additionalinformation:Home
OfficeFurnitureeCommerce
comprises
revenues,
users,
average
revenueperuser,
and
penetration
rates.
Revenues
are
derived
from
annual
filings,nationalstatisticaloffices,
Google-
and
Alibabatrends,and
industryknowledge.SalesChannelsshow
onlineand
offline
revenue
shares,
aswell
asdesktop
andmobile
sales
distribution.Revenues
includeVAT.
Themarket
only
displaysB2Crevenues
andusers
forthe
above-mentioned
markets,
hence
C2C,B2B,
andreCommerce
arenot
included.Key
players
inthe
market
arecompanies,
suchasIKEA,
Wayfair,
and
OfficeDepot.7Sources:Market
Insights
2024Home
Office
Furniture
eCommerce
accounted
for
5.99%
of
the
Furnituremarket
revenue
in
2024Overview:
Key
TakeawaysKeyTakeaways•Revenue
intheHome
OfficeFurnitureMarket
isprojected
toreach
US$16.96bn
in2024.•Revenue
isexpected
to
show
anannualgrowth
rate
(CAGR2024-2029)
of
8.68%,
resulting
inaprojected
market
volume
ofUS$25.71bn
by2029.•IntheHome
OfficeFurnitureMarket,
thenumberof
users
isexpected
to
amount
to
602.4m
usersby2029.•User
penetration
will
be6.6%
in2024
andisexpected
to
hit8.2%
by2029.•Theaverage
revenue
peruser
(ARPU)isexpected
toamounttoUS$41.21.8Sources:Market
Insights
2024Market
scope
parameters
and
considerationsOverview:
inscope
/outof
scopeInscopeOutof
scopeThismarket
includes:Thismarket
excludes:•Home
OfficeFurniture,
contributingtoonline
revenues,
isexemplified
byWayfair,aprominent
online
retailer
offering
awide
selection
ofoffice
furniture•Offlinerevenues,
suchassalesinphysical
furniturestores9Sources:Market
Insights
2024CHAPTER
2Market
NumbersHome
Office
Furniture
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
9.2%from2017
to
2029Market
Size:
GlobalRevenue
forecast
inbillionUS$25.7124.4810.2523.099.5521.138.65+9.7%(1)19.087.7410.9016.956.8214.986.1413.665.0913.264.9911.864.859.693.639.153.418.493.4014.81202914.23202813.54202712.48202611.34202510.1320248.578.848.277.015.746.065.092017201820192020202120222023Desks
&ChairsBookcases
&Filing
Cabinets11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
revenue
of
US$
9.5
billion,
the
Americas
is
the
biggestmarket
amongselected
regions
in
2024Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+7.5%(1)13.189.16+10.8%(1)6.42+8.7%(1)5.353.843.52+13.2%(1)+9.9%(1)0.5220290.240.280.15202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
revenue
of
US$
8.0
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2024Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+6.9%(1)11.167.99+8.3%(1)3.34+9.5%(1)+10.5%(1)+10.1%(1)2.241.120.970.710.7620290.590.47202420292024202920242029202420292024ChinaUnited
StatesUnited
KingdomGermanyJapan13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Home
Office
Furniture
eCommerce
average
revenue
per
users
are
estimated
toincrease
from
2017
to
2029Market
Size:
GlobalAveragerevenue
peruserforecast
inUS$48.88504540353025201510545.2727.7539.4524.2238.8927.0338.2724.2534.3621.4534.0124.0533.4123.0733.7223.5733.6224.1733.2924.2932.5132.8222.4631.4622.1402017201820192020202120222023202420252026202720282029Bookcases
&Filing
CabinetsDesks
&Chairs14Sources:Market
Insights
2024Australia
&
Oceania
has
the
biggest
market
in
Home
Office
FurnitureeCommerceaverage
revenue
per
user
in
2029Market
Size:
Regional
Comparison
(1/2)Averagerevenue
peruserforecast
inUS$140129.66111.20127.80110.07124.26117.29120
111.93112.1992.56101.2768.77109.23103.61107.3790.86107.4390.0895.0095.6793.6165.01101.4583.7967.12108.97106.50100101.5580
72.3460100.5884.0084.7491.3367.6482.0277.9373.1681.7280.4168.7923.5140
31.6913.7320.2812.7829.4512.6919.0214.8514.9714.5413.6714.208.95
8.8416.2010.2314.3914.8111.8713.349.018.508.579.05208.87020172018201920202021Asia2022Europe2023Americas202420252026202720282029AfricaAustralia&Oceania15Sources:Market
Insights
2024With
average
revenue
per
user
of
US$205.4,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2024Market
Size:
Regional
Comparison
(2/2)Averagerevenue
peruserforecast
inUS$244.82238.4225020015010050232.24223.50213.97205.38167.82190.61117.62181.04179.60159.47169.1382.83162.12151.01141.9678.69142.4081.37138.9379.36132.7075.84128.7965.91143.97125.6871.87119.6395.96120.6267.85116.9789.28115.0781.5775.6159.2963.0458.2978.4278.2273.9080.6463.4867.9468.6959.7260.0657.2560.6534.8526.50201921.96202019.87202133.4017.6814.84202316.2616.98202517.02202617.17202716.61202816.35202902017201820222024ChinaJapanUnitedKingdomGermanyUnitedStates16Sources:Market
Insights
2024Home
Office
Furniture
eCommerce
users
are
estimated
to
increase
from2017to
2029Market
Size:
GlobalUsersforecast
inbillion0.450.450.400.350.300.250.200.150.100.050.000.420.420.400.400.450.370.370.340.340.310.300.280.280.250.240.220.210.180.180.150.150.130.120.100.102017201820192020202120222023202420252026202720282029Bookcases
&Filing
CabinetsDesks
&Chairs17Sources:Market
Insights
2024Asia
has
the
biggest
number
of
Home
Office
Furniture
eCommerce
users
in2029Market
Size:
Regional
Comparison
(1/2)Usersforecast
inbillion0.380.400.350.330.350.300.250.200.150.100.050.000.300.270.100.240.090.220.190.080.080.070.040.110.130.110.070.160.070.100.060.110.070.060.050.030.060.090.050.020.000.120.080.050.060.040.060.040.010.000.010.030.030.020.000.030.000.010.000.020.000.020.000.020.000.000.000.010.000.030.000.000.000.00201720182019202020212022202320242025Americas2026Asia202720282029Australia&OceaniaAfricaEurope18Sources:Market
Insights
2024With
0.3
billion
users
billion,
China
is
the
biggest
market
amongselectedcountries
in
2024Market
Size:
Regional
Comparison
(2/2)Usersforecast
inbillion0.200.190.200.150.100.050.000.180.170.150.040.140.040.130.040.110.030.040.020.070.090.030.080.030.050.040.010.040.030.010.000.000.050.040.010.010.010.010.010.010.020.000.000.000.010.010.010.010.010.010.010.000.010.010.010.000.010.010.010.010.010.010.000.000.010.010.010.010.010.002017201820192020202120222023202420252026202720282029GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market
Insights
2024Inthe
Home
Office
Furniture
eCommerce
market,
online
revenueshare
reached34.0%
in
2024FurtherMarket
AnalysisShare
ofoffline
andonlinerevenue
worldwide
in%56.00%58.00%57.00%60.00%63.00%66.00%71.00%71.00%70.00%69.00%78.00%77.00%76.00%42.00%202743.00%202844.00%202940.00%202637.00%202534.00%202429.00%202029.00%202130.00%202231.00%202322.00%201723.00%201824.00%2019OfflineRevenue
ShareOnlineRevenue
Share20Sources:Market
Insights
2024Inthe
Home
Office
Furniture
eCommerce
market,
mobile
revenue
sharereached
67.0%
in
2024FurtherMarket
AnalysisShare
ofdesktopandmobile
revenue
worldwide
in%30.00%30.00%33.00%32.00%31.00%35.00%34.00%36.00%39.00%45.00%51.00%58.00%68.00%202569.00%202670.00%202770.00%202866.00%202367.00%202464.00%202165.00%202261.00%202055.00%201949.00%201842.00%2017Desktop
Revenue
ShareMobile
Revenue
Share21Sources:Market
Insights
2024Penetration
rate
forHome
OfficeFurniture
eCommerce
is
especial
high
in
theUnited
Kingdom
but
also
in
NorwayPenetration
Rate:
Worldwide
ComparisonHome
Office
FurnitureeCommerce
penetration
rate
percountryin2024
in%1.2.3.4.5.UnitedKingdomNorway14.1113.6912.9812.4512.02BrazilNetherlandsUnitedStateslowhigh
nodata22Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
48-hour
customerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsGotoMar
etInsightsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/24AuthorsSebastian
LindlahrSofia
ZavialovaMatt
MillerColm
DugganTeam
Lead
Mar
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