全球家庭办公家具电子商务电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSHome

Office

Furniture

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

HomeOffice

Furniture

market

ispartof

theFurniture

market.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt

e

mark

etFind

out

more

on:FurnitureGoto

Furniture

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Home

OfficeFurniture

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheHome

OfficeFurnitureeCommerce

market

isdriven

byseveralkey

factors.

Onemajor

driver

is

the

significantincrease

inremote

work

andflexible

working

arrangements,

atrend

thathasbeen

accelerated

bytheCOVID-19

pandemic.

Asmore

people

work

fromhome,

there

isaheightened

demandforergonomic

and

functionalhome

office

furniturethatcanaccommodate

longhoursof

work.

Thisshifthasled

consumers

to

invest

inqualityfurniturethatenhances

productivityandcomfort,

driving

onlinesales

asthey

look

forconvenient

ways

to

shop.

Additionally,the

rise

of

digitaltransformation

andeCommerce

platforms

hasmadeiteasier

forconsumers

to

explore

awide

rangeof

home

officefurnitureoptions,read

reviews,

compare

prices,

and

makeinformed

purchases

fromthecomfort

of

theirhomes.desks

thatdoubleasstorage

unitsor

adjustablestandingdesks.

Anothersignificanttrendisthefocuson

sustainability

andeco-friendly

materials.Consumers

arebecoming

more

environmentally

conscious

and

prefer

furnituremadefrom

sustainablesources

andwith

minimal

environmental

impact.Additionally,theintegration

ofadvanced

technologies

suchas

augmented

reality(AR)andvirtualreality

(VR)

isenhancing

theonline

shoppingexperience

byallowing

customers

tovisualizehow

furniturewill

fitand

look

intheirhome

officespaces.

Thesetrends,along

with

innovativemarketing

strategies

andthe

ongoingdigitaltransformation,

aredriving

therobust

growth

of

the

Home

OfficeFurnitureeCommerce

market.Key

trendswithintheHome

OfficeFurnitureeCommerce

market

areshapingitscontinued

growth

and

evolution.

Onenotabletrend

istheincreasing

demandformultifunctionalandspace-saving

furniture.

Asmanyhomes

havelimited

space,consumers

are

looking

forfurniturethatcanserve

multiplepurposes,

suchas6Sources:Market

Insights

2024Home

Office

Furniture

eCommerceis

an

important

part

of

the

Furniture

marketOverview:

Market

DefinitionMarket

definitionTheHome

OfficeFurnitureeCommerce

market

refers

to

theonlineretailingoffurniturespecifically

designed

forhome

office

spaces.

Thismarket

includesvarious

typesof

furnituresuchasdesks,chairs,storage

solutions,andotheraccessories

thatareintended

to

beused

inahome

office

setting.Customers

canbrowse

andpurchasethese

products

throughvariousonline

platforms,suchasdedicatedeCommerce

websites

and

online

marketplaces.

TheHome

OfficeFurnitureeCommerce

market

caters

to

individualswho

work

fromhome

or

haveadedicatedoffice

spacewithin

theirhomes,

providing

themwith

convenientaccess

toawide

rangeoffurnitureoptionsfortheirhome

office

needs.Additionalinformation:Home

OfficeFurnitureeCommerce

comprises

revenues,

users,

average

revenueperuser,

and

penetration

rates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.SalesChannelsshow

onlineand

offline

revenue

shares,

aswell

asdesktop

andmobile

sales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

andreCommerce

arenot

included.Key

players

inthe

market

arecompanies,

suchasIKEA,

Wayfair,

and

OfficeDepot.7Sources:Market

Insights

2024Home

Office

Furniture

eCommerce

accounted

for

5.99%

of

the

Furnituremarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheHome

OfficeFurnitureMarket

isprojected

toreach

US$16.96bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.68%,

resulting

inaprojected

market

volume

ofUS$25.71bn

by2029.•IntheHome

OfficeFurnitureMarket,

thenumberof

users

isexpected

to

amount

to

602.4m

usersby2029.•User

penetration

will

be6.6%

in2024

andisexpected

to

hit8.2%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$41.21.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Home

OfficeFurniture,

contributingtoonline

revenues,

isexemplified

byWayfair,aprominent

online

retailer

offering

awide

selection

ofoffice

furniture•Offlinerevenues,

suchassalesinphysical

furniturestores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersHome

Office

Furniture

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

9.2%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$25.7124.4810.2523.099.5521.138.65+9.7%(1)19.087.7410.9016.956.8214.986.1413.665.0913.264.9911.864.859.693.639.153.418.493.4014.81202914.23202813.54202712.48202611.34202510.1320248.578.848.277.015.746.065.092017201820192020202120222023Desks

&ChairsBookcases

&Filing

Cabinets11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

9.5

billion,

the

Americas

is

the

biggestmarket

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.5%(1)13.189.16+10.8%(1)6.42+8.7%(1)5.353.843.52+13.2%(1)+9.9%(1)0.5220290.240.280.15202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

8.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.9%(1)11.167.99+8.3%(1)3.34+9.5%(1)+10.5%(1)+10.1%(1)2.241.120.970.710.7620290.590.47202420292024202920242029202420292024ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Home

Office

Furniture

eCommerce

average

revenue

per

users

are

estimated

toincrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$48.88504540353025201510545.2727.7539.4524.2238.8927.0338.2724.2534.3621.4534.0124.0533.4123.0733.7223.5733.6224.1733.2924.2932.5132.8222.4631.4622.1402017201820192020202120222023202420252026202720282029Bookcases

&Filing

CabinetsDesks

&Chairs14Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Home

Office

FurnitureeCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$140129.66111.20127.80110.07124.26117.29120

111.93112.1992.56101.2768.77109.23103.61107.3790.86107.4390.0895.0095.6793.6165.01101.4583.7967.12108.97106.50100101.5580

72.3460100.5884.0084.7491.3367.6482.0277.9373.1681.7280.4168.7923.5140

31.6913.7320.2812.7829.4512.6919.0214.8514.9714.5413.6714.208.95

8.8416.2010.2314.3914.8111.8713.349.018.508.579.05208.87020172018201920202021Asia2022Europe2023Americas202420252026202720282029AfricaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$205.4,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$244.82238.4225020015010050232.24223.50213.97205.38167.82190.61117.62181.04179.60159.47169.1382.83162.12151.01141.9678.69142.4081.37138.9379.36132.7075.84128.7965.91143.97125.6871.87119.6395.96120.6267.85116.9789.28115.0781.5775.6159.2963.0458.2978.4278.2273.9080.6463.4867.9468.6959.7260.0657.2560.6534.8526.50201921.96202019.87202133.4017.6814.84202316.2616.98202517.02202617.17202716.61202816.35202902017201820222024ChinaJapanUnitedKingdomGermanyUnitedStates16Sources:Market

Insights

2024Home

Office

Furniture

eCommerce

users

are

estimated

to

increase

from2017to

2029Market

Size:

GlobalUsersforecast

inbillion0.450.450.400.350.300.250.200.150.100.050.000.420.420.400.400.450.370.370.340.340.310.300.280.280.250.240.220.210.180.180.150.150.130.120.100.102017201820192020202120222023202420252026202720282029Bookcases

&Filing

CabinetsDesks

&Chairs17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Home

Office

Furniture

eCommerce

users

in2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.380.400.350.330.350.300.250.200.150.100.050.000.300.270.100.240.090.220.190.080.080.070.040.110.130.110.070.160.070.100.060.110.070.060.050.030.060.090.050.020.000.120.080.050.060.040.060.040.010.000.010.030.030.020.000.030.000.010.000.020.000.020.000.020.000.000.000.010.000.030.000.000.000.00201720182019202020212022202320242025Americas2026Asia202720282029Australia&OceaniaAfricaEurope18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.200.190.200.150.100.050.000.180.170.150.040.140.040.130.040.110.030.040.020.070.090.030.080.030.050.040.010.040.030.010.000.000.050.040.010.010.010.010.010.010.020.000.000.000.010.010.010.010.010.010.010.000.010.010.010.000.010.010.010.010.010.010.000.000.010.010.010.010.010.002017201820192020202120222023202420252026202720282029GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024Inthe

Home

Office

Furniture

eCommerce

market,

online

revenueshare

reached34.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%56.00%58.00%57.00%60.00%63.00%66.00%71.00%71.00%70.00%69.00%78.00%77.00%76.00%42.00%202743.00%202844.00%202940.00%202637.00%202534.00%202429.00%202029.00%202130.00%202231.00%202322.00%201723.00%201824.00%2019OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Home

Office

Furniture

eCommerce

market,

mobile

revenue

sharereached

67.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%30.00%30.00%33.00%32.00%31.00%35.00%34.00%36.00%39.00%45.00%51.00%58.00%68.00%202569.00%202670.00%202770.00%202866.00%202367.00%202464.00%202165.00%202261.00%202055.00%201949.00%201842.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

forHome

OfficeFurniture

eCommerce

is

especial

high

in

theUnited

Kingdom

but

also

in

NorwayPenetration

Rate:

Worldwide

ComparisonHome

Office

FurnitureeCommerce

penetration

rate

percountryin2024

in%1.2.3.4.5.UnitedKingdomNorway14.1113.6912.9812.4512.02BrazilNetherlandsUnitedStateslowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Mar