全球配件电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSAccessories

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

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Usecases:

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management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Accessories

market

ispartof

the

Fashionmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoFashionmark

etFind

out

more

on:FashionGoto

Fashion

market3Table

of

ContentsOverviewPenetration

rate23Summary6789MarketDefinitionKeyTakeawaysMarketScopesAppendixProduct

OverviewAuthor2526Market

NumbersRevenue111417202122AverageRevenue

per

UserUsersBrandshareOnline&Offline

SplitMobile/DesktopSplit4CHAPTER

1OverviewAccessories

eCommerce

growth

is

driven

by

rising

consumer

demand,

onlineshopping

platforms,

and

social

media

trends

boosting

product

visibilityOverview:

SummarySummaryThedevelopment

of

theAccessories

market

ineCommerce

hasbeen

remarkable,driven

bytheincreasing

digitization

ofretail

and

changingconsumer

behaviors.Asinternet

access

hasbecome

more

widespread

and

eCommerce

platformsmore

sophisticated,consumers

havefounditeasier

and

more

convenient

topurchaseaccessories

online.

Thisshiftispropelled

bythevastselection

availableon

digitalplatforms,

where

shoppers

canbrowse

and

compare

products

fromvarious

brandsworldwide

without

leaving

theirhomes.

Additionally,therise

ofsocial

media

and

influencer

culturehassignificantlyimpactedtheaccessoriesmarket,

with

trendsrapidlyspreading

across

platformslike

InstagramandTikTok,prompting

quickconsumer

responses

anddrivingsales.

Theintegration

ofuser-friendly

features

suchasdetailed

productdescriptions,

high-qualityimages,customer

reviews,

andvirtualtry-on

technologies

hasfurtherenhanced

theonlineshopping

experience,

encouraging

more

consumers

to

purchaseaccessories

online.Several

key

trendsareshapingthegrowth

of

the

Accessories

eCommerce

market.Personalization

isasignificanttrend,withconsumers

increasingly

seeking

unique,customized

products

thatreflect

theirstyle.

Brandsareresponding

byofferingcustomization

optionsandleveraging

dataanalyticstoprovide

personalizedrecommendations.

Sustainability

isanother

crucial

trend,asenvironmentallyconscious

consumers

demand

eco-friendly

andethically

produced

accessories.Thisshifthasled

brands

toadoptsustainablepractices,suchas

usingrecycledmaterials

andensuring

fairlaborpractices.

Moreover,

thegrowing

popularity

ofsubscription

boxes

and

direct-to-consumer

models

istransforming

howaccessories

aremarketed

and

sold

online.

These

trends,combined

with

thecontinued

evolution

of

technology

and

logistics,

areexpected

to

sustaintherobust

growth

oftheAccessories

market

inonlineshopping.6Sources:Market

Insights

2024Accessories

eCommerce

generates

substantial

revenue

for

the

fashion

industrywith

high-profit

margins

and

frequent

trend

updatesOverview:

Market

DefinitionMarket

definitionTheeCommerce

Accessories

market

isasector

of

onlineretailingthatfocuses

onselling

various

typesoffashion

accessories

throughdigitalchannels.TheWatches&Jewelry

market

containsdigitalsalesof

watches,

pocket

watches,stopwatches,

and

jewelry

watches.

Moreover,

the

segment

includesbrooches,rings,necklaces,

earrings,

andbracelets

made

frommost

different

materials.TheeCommerce

Accessories

market

hasexperienced

significantgrowth

inrecentyears,

driven

byfactorssuchasthe

increasing

popularityof

onlineshopping,therise

ofdirect-to-consumer

brands,and

theCOVID-19

pandemic,

which

hasledtomore

timespent

athome

and

anincreased

focus

on

dressing

upwhile

videoconferencing

or

takingpicturesforsocial

media.AdditionalInformation:Accessories

comprise

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,Google-

and

Alibaba-Trends,

and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

and

mobile

salesdistribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenues

andusersfortheabove-mentioned

markets,

henceC2C,B2B,

andreCommerce

arenotincluded.Additionaldefinitionscanbe

foundon

each

respective

market

page.Examples

ofsuccessful

eCommerce

Accessories

businesses

includeWarby

Parker,which

offers

awide

rangeof

stylisheyewear

and

accessories,

andBaubleBar,which

specializes

infashionjewelry.

Additionally,online

marketplaces

likeAmazon

andWalmart

haveexpandedtheiraccessories

offerings.TheeCommerce

market

forAccessories

consists

oftwo

different

markets.

TheLuggage&Bagsmarket

containsopen

and

closable

containers

(bags,containers,suitcases,

briefcases,

wallets,

littlecases)

madefrom

anymaterial

to

transportitems.Key

players

inthe

market

arecompanies

likeJD,Amazon,

Taobao,Tmall,Macy‘s,andSHEIN.7Sources:Market

Insights

2024Accessories

eCommerce

accounted

for

23.95%

of

the

Fashion

market

revenuein

2023Overview:

Key

TakeawaysKeyTakeaways•Revenue

inthe

Accessories

Market

isprojected

to

reach

US$185.60bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.71%,

resulting

inaprojected

market

volume

ofUS$281.80bn

by

2029.•IntheAccessories

Market,

thenumberof

usersis

expected

toamountto574.5m

users

by2029.•User

penetration

will

be6.9%

in2024

andisexpected

to

hit7.8%

by2029.•The

average

revenue

peruser

(ARPU)isexpected

toamounttoUS$0.43k.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Watchesandjewelry

suchasRolex•Leather

clothessuch

asBelstaff•ClothessuchasLevi's,

andH&M•Shoesandshoe

accessories

suchas

Nike,Adidas•Outdoorandsportsclothingsuchas

Patagonia,Columbia•Protective

bagsand

covers

forelectronic

devices

suchasCaseLogic•Shawlsand

scarves

suchasHermes•Tiesand

bow

tiessuchas

TomFord•Hatsand

capssuchasNew

Era•Gloves

suchas

Dents•Felt,fur,and

other

clothes

suchasHarrods•Beltssuchas

Gucci,andluggageand

bagssuchasSamsonite9Sources:Market

Insights

2024CHAPTER

2Market

NumbersAccessories

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of10.7%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$281.8175.69269.69254.8969.19+10.7%(1)234.2264.8972.60212.2660.17185.6053.79173.2544.14167.0443.95164.5847.54144.1735.43118.8227.64103.7024.33206.12202983.0021.44197.092028185.702027169.332026152.092025129.112021131.81123.092022117.042023108.74202091.18201979.37201861.5620172024Watches

&JewelryLuggage&Bags11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

86.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+9.1%(1)146.07+10.6%(1)90.6386.632023+8.0%(1)41.8549.4626.41+9.7%(1)+6.9%(1)0.651.131.422.12202320292023202920232029Americas202920232029EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

56.1

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+9.2%(1)95.21+10.8%(1)77.1556.11202341.77+7.3%(1)12.09+6.0%(1)+5.2%(1)7.147.915.034.453.29202920232029202320292023202920232029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Accessories

eCommerceaverage

revenue

per

users

are

estimated

to

increasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inthousand

US$0.450.400.350.300.250.200.150.100.050.000.420.240.400.390.240.390.240.380.190.380.240.370.190.370.240.360.220.360.240.330.190.330.230.320.220.222017201820192020202120222023202420252026202720282029Luggage&BagsWatches

&Jewelry14Sources:Market

Insights

2024Asia

has

the

biggest

market

in

Accessories

eCommerce

average

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inthousand

US$1.331.41.21.00.80.60.40.20.01.291.291.261.121.111.051.041.041.041.030.970.930.230.260.250.230.370.250.230.180.280.350.360.340.260.26

0.300.320.260.170.1020270.280.300.280.240.190.230.170.250.170.250.170.290.250.220.170.260.200.180.1120180.190.170.100.160.090.110.130.140.1120190.110.100.100.092023Europe0.09202420172020202120222025Americas2026Asia20282029AfricaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$40.5

thousand,

China

is

the

biggestmarket

among

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inthousand

US$109.94110100908070605040302010092.7877.5068.3559.400.3453.5541.6340.5240.520.3840.7940.2739.1338.400.480.390.260.310.220.420.280.510.500.470.260.460.500.410.490.440.270.260.210.390.350.440.400.240.190.470.450.260.300.280.230.340.230.210.420.430.240.190.290.270.210.230.180.250.220.280.1820280.190.180.1720292017201820192020Germany20212022UnitedKingdom202320242025Japan2026China2027UnitedStates16Sources:Market

Insights

2024Accessories

eCommerce

users

are

estimated

to

increase

from

2017

to

2029Market

Size:

GlobalUsersforecast

inmillion530.73314.4855050045040035030025020015010050507.90301.11482.75286.38455.47270.38427.53253.29397.48235.60370.78219.99339.06201.09304.96180.99272.05161.65241.49143.63212.49126.17185.40110.0002017201820192020202120222023202420252026202720282029Luggage&BagsWatches

&Jewelry17Sources:Market

Insights

2024The

Americas

has

the

biggest

number

of

Accessories

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion247.86237.2525020015010050225.67213.22201.33132.78187.35124.71174.91117.93160.34109.13160.54141.01154.43134.49147.74127.14144.9998.97140.51119.04130.7089.07117.0279.83104.6871.6590.74110.309.9884.06101.129.2364.2339.6174.4993.228.4564.905.9556.2812.2912.9812.0611.5546.786.755.1710.787.595.334.212.204.7111.372.763.454.266.108.809.7210.5920277.017.86020172018201920202021202220232024Europe2025

2026Americas20282029AfricaAustralia&Oceania

Asia18Sources:Market

Insights

2024With

119.4

million

users

million,

the

United

States

is

the

biggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion180161.01155.1216014012010080148.69141.72134.2724.74126.3523.69119.3723.06110.6121.77101.4619.9592.9918.2484.3516.4876.6314.8866.5313.5327.4225.5926.926019.0520.0326.3121.4820.6326.1623.6417.9214.221.1115.0811.300.6523.4316.5322.1621.9524.8423.2313.7617.524012.678.9115.8822.7412.5918.961.5820.429.990.47200.282.4820291.791.992026UnitedStates2.182.340.861.381.18020172018201920202021Germany202220232024202520272028ChinaJapanUnitedKingdom19Sources:Market

Insights

2024In2023,

JD

had

the

highest

share

in

Accessories

eCommerceFurtherMarket

AnalysisBrand

share

in

202320Sources:Market

Insights

2024Inthe

Accessories

eCommerce

market,

online

revenue

share

reached32.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%60.00%59.00%62.00%61.00%65.00%66.00%65.00%67.00%68.00%70.00%77.00%80.00%84.00%41.00%202938.00%202639.00%202740.00%202835.00%202134.00%202235.00%202533.00%202032.00%202430.00%202323.00%201920.00%201816.00%2017OfflineRevenue

ShareOnlineRevenue

Share21Sources:Market

Insights

2024Inthe

Accessories

eCommerce

market,

mobile

revenue

share

reached59.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%33.00%35.00%37.00%39.00%41.00%43.00%45.00%48.00%50.00%50.00%53.00%55.00%67.00%202865.00%202763.00%202661.00%202559.00%202457.00%202355.00%202252.00%202150.00%201950.00%202047.00%201845.00%2017Desktop

Revenue

ShareMobile

Revenue

Share22Sources:Market

Insights

2024Penetration

rate

for

Accessories

eCommerce

is

especial

high

in

Norway

but

alsoin

the

United

KingdomPenetration

Rate:

Worldwide

ComparisonAccessoriespenetration

rate

percountryin2023

in%1.2.3.4.5.Norway48.4037.7537.4636.0535.77UnitedKingdomUnitedStatesDenmarkNetherlandslowhigh

nodata23Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.