全球户外家具电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSOutdoor

Furniture

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Outdoor

Furniture

marketispart

of

the

Furnituremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt

e

mark

etFind

out

more

on:FurnitureGoto

Furniture

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Outdoor

Furniture

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheOutdoorFurnitureeCommerce

market

is

driven

byseveralsignificantfactors.

Onemajor

driver

istheincreasing

consumer

preference

foronlineshopping,which

offers

aconvenient

and

extensive

selection

of

outdoorfurniture.

eCommerce

platforms

provide

detailedproductdescriptions,

customerreviews,

andcompetitive

pricing,making

iteasier

forconsumers

to

makeinformed

purchasingdecisions

from

thecomfort

of

theirhomes.

TheCOVID-19pandemic

hasfurtheraccelerated

thistrend,aslockdowns

andsocial

distancingmeasures

haveledtoasurgeindemand

forhome

improvement

products,includingoutdoor

furniture,aspeople

seek

toenhancetheiroutdoor

livingspaces.

Additionally,advancements

intechnology,

suchasaugmented

reality

(AR),allow

customers

tovisualizehow

outdoor

furniturewill

look

intheirspaces

beforepurchasing,boosting

confidence

inonlineshopping.becoming

more

environmentally

conscious

and

are

seeking

productsmade

fromsustainablematerials

and

produced

withminimal

environmental

impact.Thistrend

isencouraging

manufacturers

to

innovateandoffer

more

eco-friendlyoptions.

Anothersignificanttrend

isthegrowing

popularity

ofmultifunctionalandmodularoutdoor

furniture.Aspeople

look

tomaximize

theiroutdoor

spaces,they

areincreasingly

interested

infurniturethatcanserve

multiplepurposes,suchasmodular

seatingthatcanberearranged

tofit

different

occasions

orstorage

benches

thatprovide

additionalfunctionality.Additionally,thepersonalization

oftheshoppingexperience

through

AI-driven

recommendationsbased

onindividualpreferences

andpastpurchasesisbecoming

more

prevalent.These

trends,combined

with

theongoing

digitaltransformation

andinnovativemarketing

strategies,

are

propelling

thegrowth

oftheOutdoorFurnitureeCommerce

market.Key

trendswithintheOutdoorFurniture

eCommerce

market

areshapingitsdevelopment

and

drivingfurthergrowth.

Onenotabletrend

istheincreasingdemand

forsustainableandeco-friendly

outdoor

furniture.

Consumers

are6Sources:Market

Insights

2024Outdoor

Furniture

eCommerce

is

an

important

part

of

the

Furniture

marketOverview:

Market

DefinitionMarket

definitionTheOutdoorFurnitureeCommerce

market

refers

tothe

online

retailingofoutdoor

furnitureproducts,includingchairs,tables,lounges,

umbrellas,

andother

outdoor

seating

and

diningfurniture.Itencompasses

the

buyingand

sellingof

theseproducts

throughvarious

onlineplatforms,

suchasdedicatedeCommerce

websites,

onlinemarketplaces,

andmobile

apps.Additionalinformation:eCommerce

Outdoor

Furniture

comprises

revenues,

users,

average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

as,desktop

andmobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Key

players

inthe

market

arecompanies

suchasHome

Depot,Wayfair,andAmazon.7Sources:Market

Insights

2024Outdoor

Furniture

eCommerce

accounted

for

3.03%

of

the

FurnitureeCommerce

market

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheOutdoor

FurnitureMarket

isprojected

toreach

US$8.60bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.40%,

resulting

inaprojected

market

volume

ofUS$12.87bn

by2029.•IntheOutdoorFurnitureMarket,

thenumberof

users

isexpected

toamount

to

377.3m

users

by2029.•User

penetration

will

be4.1%

in2024

andisexpected

to

hit5.2%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$33.17.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•OutdoorFurniture,contributing

to

online

sales,is

offered

byWayfair,presenting

variouschoices

forcreating

invitingoutdoor

spaces•Offlinerevenues,

suchassalesinphysical

furniturestores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersOutdoor

Furniture

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)of

8.0%

from

2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$12.8712.3611.72+8.0%(1)10.679.638.728.598.207.827.636.345.735.13201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.6

billion,

the

Americas

is

the

biggestmarket

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.0%(1)+7.8%(1)5.215.013.553.44+10.5%(1)2.391.45+9.9%(1)+10.8%(1)0.160.100.0620240.10202420292024202920242029202420292029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.3%(1)4.21+7.3%(1)3.092.962.17+10.4%(1)0.95+10.3%(1)0.80+9.5%(1)0.580.490.220.142024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Outdoor

Furniture

eCommerceaverage

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$6055504540353025201510556.0252.1649.4448.2148.1039.2534.9234.5734.2834.1033.7633.2233.170201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024the

Americas

has

the

biggest

marketin

Outdoor

Furniture

eCommerce

averagerevenue

per

userin

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$10090.27908070605040302010081.6943.3081.1879.5675.7741.4368.8636.3145.7661.8346.1461.6247.0461.1244.6745.4359.4835.0059.1942.1245.7336.8658.0737.0357.8139.3841.5240.6836.0638.0527.2629.7741.5240.1328.6430.8622.7838.2535.4232.3517.0431.8316.8232.4130.3219.1129.4316.4922.449.8927.1412.1124.2624.2310.1824.2110.1723.0510.0923.439.9223.2110.0110.1320172018201920202021Asia202220232024Europe20252026202720282029AfricaAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$114.5,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$171.16180160140120157.74155.59112.53153.12134.06120.31144.04126.57140.75119.57137.9594.06119.08116.00126.98115.52118.7690.8587.97113.25102.79117.27112.51114.5197.04110.46107.68109.07108.11117.63118.42116.12100

113.03109.69105.53100.9144.2096.54806086.5634.3538.1735.1937.5337.5036.8534.2631.55201834.7331.38201933.4735.2931.4430.9131.6732.204020034.92202128.95202222.68202325.18202525.10202624.96202723.69202423.58202822.55202920172020ChinaGermanyJapanUnitedKingdomUnitedStates16Sources:Market

Insights

2024Outdoor

Furniture

eCommerce

users

are

estimated

to

increase

from

2017

to2029Market

Size:

GlobalUsersforecast

inmillion40035030025020015010050377.32357.61335.48311.21285.24259.14235.41208.92181.27154.40131.482019109.76201891.5702017202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Outdoor

Furniture

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion250223.19210.52196.1976.0620015010050180.4071.33163.4966.34146.9361.14131.5356.61113.9751.7480.2243.30

53.5866.6735.6224.2696.4546.3144.3784.5350.7940.6127.4280.4748.8631.0646.7236.6539.0241.8426.5818.7734.0430.9321.348.851.7813.012.1014.322.2011.582.007.5010.171.884.761.393.681.2515.4816.471.960.962.691.096.051.531.662.282.35020172018201920202021Australia&Oceania2022202320242025Americas2026Asia202720282029AfricaEurope18Sources:Market

Insights

2024With

91.5

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion137.1214012010080129.29120.6131.74111.2029.86101.2527.9191.5225.8982.3824.0061.5320.2151.9118.0271.9322.2436.0214.5643.6816.2033.5335.2129.4712.506.895.455.047.685.646.485.328.04606.067.295.565.344.835.665.284.783.224.34403.543.262.505.105.715.633.923.652.804.964.503.494.083.122.932.265.90204.734.414.113.8302017201820192020Germany202120222023202420252026China202720282029UnitedKingdomJapanUnitedStates19Sources:Market

Insights

2024Inthe

Outdoor

Furniture

eCommerce

market,

online

revenue

share

reached17.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%79.00%79.00%82.00%82.00%83.00%83.00%82.00%81.00%80.00%84.00%87.00%86.00%85.00%21.00%202821.00%202918.00%202018.00%202117.00%202217.00%202418.00%202519.00%202620.00%202716.00%202313.00%201714.00%201815.00%2019OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Outdoor

Furniture

eCommerce

market,

mobile

revenue

share

reached63.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%34.00%34.00%37.00%36.00%35.00%39.00%38.00%40.00%42.00%47.00%52.00%58.00%64.00%202565.00%202666.00%202766.00%202862.00%202363.00%202460.00%202161.00%202258.00%202053.00%201948.00%201842.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

forOutdoor

Furniture

eCommerce

is

especial

high

in

Norwaybut

also

in

DenmarkPenetration

Rate:

Worldwide

ComparisonOutdoor

Furniture

eCommerce

penetration

rate

percountry

in2024

in%1.2.3.4.5.Norway9.828.818.548.308.26DenmarkBrazilNetherlandsUnitedKingdomlowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalystsebastian.lindlahr@