Unit1课文语法填空-高中英语牛津译林版选择性必修第二册

选择性必修二第一单元课文语法填空BeACriticalNewsReader!Firefightersput_____towerblockfireFirefightersquicklyput______theHendersonTowerfirelastnight.Thefire,______isthoughtto______(start)fromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,______(leave)peopleontheupperfloors______(trap).Fearsgrew______thenumberof______(die)couldreach5,accordingtofiguresreleasedbyemergencyservices.Fireenginesandambulances,calledat9:30p.m.,reachedthescene______15minutes.Bythistime,thefire______(extend)tothe15thfloor.Firefightersgotthesituation______controlaround11p.m.Thereisconcern______theconstructioncompany______builtthetowerblockhadnotfollowedfiresafetyrules.______(death)fireintowerblockcausesseriousdamageAterriblefirebroke______onSundaynight,______(leave)theHendersonTowerseriouslydamaged.Emergencyservicesestimatethatthenumberofdeathscouldreach9.Bythismorning,4peoplehave______(confirm)dead.Thefirehasalsoleftdozensofpeople______(injury),5of______are______a______(criticize)condition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminorinjuries.Sherecalled,“Iwasabouttohaveabath______Iheardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Itwaslikeanawfuldream."MrPeterson,headofthefireservice,confirmsthata______(drop)cigaretteendonacarpetofthe8thfloor______(start)thefireand______theautomaticfirealarmsdidnotgooffquicklyenoughtopreventthedisaster.Ateamiscurrentlyinvestigatingtheaccidentfurther.ReadingnewsreportscriticallyWerely______newstolearnaboutwhatishappeningintheworldaroundus.However,weusuallyfindthatreportsonthesameeventscontaindifferentoreven______(contradict)information.Howdothesedifferencescome______?Itis______(advice)torememberthatjournalistsmayhavedifferentpriorities,______wouldinfluence______theyreportanevent.Let'stakethetwonewsreportsontheHendersonTowerfire______anexample.Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,______thesecondtalksmoreaboutdeathsandinjuries.Whenwereadmorethanonereport,wecometounderstandaneventina______(comprehensive)way.Evenifnewsreportsarewrittenfrom______(basic)thesameperspective,theymaycontradicteachotherin______(term)offactualdetails,aseventsintherealworldareusuallycomplicatedandconstantly______(change).Forinstance,thenumbersofdeaths______(difference)inthetwonewsreportsontheHendersonTowerfire.Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtotheconclusion______oneofthenewsreportsgivesfalseinformation.______,checkwhenthereports______(write).Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformationasnewfactsarebroughttolight.______aspect______(worth)ofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviews______(difference).Supposeemergencyservices'estimatesofthenumberofdeathsvarybetween5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.______,checkingdifferentsourcesenablesustodrawamore______(inform)conclusion.Tosumup,itiswisetoreadnewsreportswrittenfrom______(vary)perspectivesandatdifferentstages,______bringsusa______(accurate)understandingofasituation.Wealsoneedtobecriticalabouttheinformationwereceiveandremembernottoblindlytrust______wehaveread.______journalistsare______(commit)topresentingthetruth,itisbettertouseourownjudgement______relyentirelyonnewsreports.______greatdiscrimination,everyoneofushasthepotentialtobeacriticalnewsreader.Advertising:thepowerof_________(persuade)Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofourmodernlife.Butwhatisadvertisingexactly?______short,itreferstotheactivityofpromotingaproductorservice.In_________words,ittriestopersuadeyou_________(buy)aproductorservice.Thehistoryofadvertisinghasalwaysbeencloselylinkedwith_______ofthemassmediaFromthesimpleblackandwhiteadvertisementsintheveryfirstnewspaperstothe_________(color),interactiveadsinsmartphoneapps,themassmediaandadvertisinghavedevelopedhand______hand.Asmediachannelshavegrowninnumberandtype,______haveadvertisements.________themassmediareachessomanypeople,itisaperfectvehicleforadvertisers.IfanadvertisementisplacedonapopularwebsiteoronTV____peaktimes,millionsofpeoplewillknowabouttheproductorserviceitisadvertising.Inaddition_______makingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thus________(boost)business.Thatis_____whenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeopleinto_______(purchase)theirproductsorservices.Acommontechniquetomakeanimpactistocreatea_________(memory)slogan.Slogansusesimplebut__________(impress)languagetomakeusremembertheproductorservice_____________(advertise).Someoftheseslogansmayalsoappeal_____ouremotions.Forexample,asloganmayconnectafinechinateapot_____aimstopromote_____ourprideinhavinggoodtaste.Youwillheara______(vary)ofslogansanytimeyouturnontheTV.Thinkaboutyourfavouriteone.Whatmakesitspecial?Whatmessagedoesittrytoget_________?Aslogan________communicatesanideaeffectivelycanboostsalesandevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans._________techniqueadvertisersoftenemployistolinktheircompanyorproduct_______a"brandambassador--afamousactor,asportsstar,orevenafictionalcharacter.Thinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Brandambassadorsshouldenjoy___________(popular)amongpotentialcustomers.Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.Ofcourse,someadvertisementsarenotsoobvious.Forexample,productplacementis________(typical)usedinfilmsandTVshows_______highratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatches______(wear)bythetitlecharacterinJamesBondfilms.Othertypesofmassmediauseproductplacementtoo,________(include)videogames.Itisnot________(common)forsportsvideogameseriestofeaturedifferentin-game________(equip)withrealbrandnames.Weabsorbthesemarketingmessages_________thinkingaboutthemtoomuch,yettheyprobablyhaveaneffectonusthenexttimewegoshopping.Inthepast,advertisingwasallabout___________(reach)asmanypeopleaspossiblewiththesamemessage.Now,advertisingisbecomingmoredigitalandmore______________(person).AlreadywemayseeonlineadsforproductswehavepreviouslysearchedforontheInternet,andweareverylikelytoreceivespecial________(discount)andpromotions___________(target)specificallyatus.Inthefuture,advertisingwillbeevenmoreaboutunderstandingindividualcustomersandsendingthemadvertisements_________are________(tailor)tospecificneeds.Notonlywillthismakethemfeelmorevaluedandenablethemtoseethingstheyaremostinterestedin,_______itwillalsohelpcompaniestargettheircustomers_________(efficient)tohaveapositiveeffectonsales.YouthvolunteersmakeadifferenceStudentsofaNanjingseniorhighschoolbroughtjoytotheelderlyandbrightened______theirdaybyvolunteeringatalocalnursinghomelastweekend.Thenursinghome,_______(locate)onahousingestate,hasmorethan150seniorcitizens,someof__