Unit6Lesson3TheAdvertisingGame课件高中英语北师大版选择性

Unit6THEMEDIALesson3（3课时）

单词预习检测——英汉互译1.广告

n

__________2.自由n

__________3.科技的；技术的adj

_________4.

把……设置(在)；使……坐落（于）v

__________5.

补坐落于；位于

adj

__________6.适合的；适宜的adj

_________7.吸引；引起（……的兴趣）v

__________8.

补吸引力；景点n__________freedomtechnologicallocatelocatedsuitableattractattractionadvertisement导20mins单词预习检测——英汉互译9.由……构成；由……组成__________10.预算n

__________11.视觉的；视力的v

__________12.

（使）结合；（使）组合v

__________13.连接；联系v

__________14.利润；收益n__________15.参与；参加v

__________16.

补参与；参加n__________budgetvisualcombinelinkconsistofprofitparticipateparticipation单词预习检测——英汉互译17.社区；街坊n____________18.赞助；资助；发起v__________19.

fundamental

adj__________20.agency

n____________21.commercial

adj__________22.补commercen__________23.originatev

__________24.sew

v

__________sponsor起源；发源；创立基础的；根本的；十分重大的代理处；经销处商业的商业；贸易缝；缝合；缝补neighbo(u)rhood

单词预习检测——英汉互译25.advertisern__________26.

boostn

__________27.competitive

adj

__________28.

genuinely

adv__________29.补genuineadj

_________30.

anticipate

v__________31.

补anticipation

n

__________32.

welfaren

__________广告商竞争性的；有竞争力的真正地；真诚地真的；名副其实的；真心的；真诚的激励；帮助；增长预期；预料；期待预期；预料；期待幸福；福利Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisementsWhatmakesanadvertisementattractivetheproductnamethenameofacompanywordsofexpertshumorouslanguagetheconceptoffreedompicturesorimagestheunusualideathedesignWhatisyourattitudetowardsadvertisementsHowareyouorpeoplearoundyouinfluencedbyadvertisementsThepassagebelowisaboutadvertising.Skimthroughthepassage.Whatisitmainlyabouta.Differenttypesofadvertisementsb.Thedevelopmentofadvertisementsc.DifferentattitudestowardsadvertisementsWhatisthetexttypeofthispassageWhathelpedyouidentifythetexttypeIdentifyingTextTypesYoucanidentifythetexttypebasedonthefollowinginformation:titles(e.g.AseaStory,AMedicalPioneer);SkillBuilder根据文章的标题推测语篇类型。例如，“ASEASTORY”可能是一篇记叙文；“AMEDICALPIONEER”则可能是一篇描写文；而“THEADVERTISINGGAME”可能是一篇说明文。textstructures(e.g.timeorder,argumentandsupportingdetails);通过寻找段落主题句或关键词的方法来确定语篇类型。在本文中，我们从Theadvertisingindustrystartedwith...,Classicadvertisementsusedtogiveinformation...,Formanyoftoday’sadvertisers...这些关键信息中发现文章按照时间顺序介绍广告的发展历程。typicalexpressions(e.g.onceuponatime,inconclusion).关注一些典型表达。说明文最大的特点是内容科学、结构条理、语言严密，它往往通过下定义、举例子、列数字、打比方等说明方法进行阐述。这些方法可以从一些典型表达中看出，如：knownas,thatis,forexample等。在本文第四段中，作者通过举例子的方法说明现代广告是设计和创意的综合体；最后一段，作者采用相同手法举例说明公益广告这种非营销性质的广告对社会的贡献。我们通过锁定关键词Forexample可快速识别。Thisisanexplanatorytext.Itintroducesthedevelopmentofadvertisementintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.Underlinethemainideaofeachparagraph.Thencomparewithapartner.Para.1Para.2Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.Classicadvisementsusedtogiveinformationaboutfindingcertainproducts.Activity1

思10minsPara.3Para.4Para.5Para.6Inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic.Modernadvertisementsneedsomethingelsetoseparatethemfromtheircompetitors.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.However,notalladvertisingisaboutsellingproductsandservicesforaprofit.Readthewholepassage.Completethetable.Thenwritethreeheadingsthatcancategorisetheinformationinthefirstrow.Types_________________________________

Classicadsgiveinformationabout___________________________totellpeople________________________________________________________________________notsuitablewhen____________________________________________________________notattractivefindingcertainproductswhatthecompanysells,wheretheyarelocatedandthenameoftheproductproductsandservicesareindirectcompetitionwitheachotherActivity220minsTypes_________________________________

Modernadsconsistof___________________________apply_________________________________toshowpeople_________________________________tomakeads______________________notenoughto__________picturesorwordsfromexpertsmoderndesigntechniqueshowgoodtheproductisvisuallyattractivebenoticedTypes________________________________

Improvedmodernadscombine_________________________________with________________useconceptsincluding________________________________________________________tostandout_______________________________________tomakepeoplebelievethat_______________________________________repeatingoldideasnot________Itdoesnotmatter_______________________________________________________.thehigheststandardofdesignwaysinaworldofcompetitiveadvertisingeffectivecreativefreedom,happiness,wealthandsuccessthey“musthavetheproduct”howattractivetheidealinkedwiththeproductisTypes_____________________________

Furtherimprovedmodernadsusehumouraswellas__________________________________________________________________________________________________________________________________________________________________________newandunusualideastocreatesomethingthathasneverbeenseenbeforetosurprisepeopletomakepeopleforgetthatsomeoneistryingtosellthemsomethingTypes_____________________________

Publicadshelptoincreasepublicknowledgeand_________________________________________toencouragecitizensto__________________________________________________________________________________________toeducatethepublic_________________________________________________________oursocietyabetterplaceforeveryoneimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeopleonfightingAIDS,savingwater,helpingthepoor,givingupsmokingmakeparticipateinFeaturesPurposesProblemsExamplesareusuallyusedtohelpreadersunderstandthewriter’sideasmoreeasilyandclearly.Severalgoodexamplesareusedinthetext.Decidewhattheexamplesarefor.1.Forexample,itcouldbe“ShanghaiSewingMachines”,or“TsingTaoBeerCorporation”.A.ToshowwhatclassicadvertisementslookedlikeB.ToshowtwocitieswherethebestproductsweremadeC.Toshowthesewingandbeerindustry’sdevelopmentthenActivity38mins2.Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree.A.ToshowhowcompetitivetheadvertisingindustryisB.ToshowhowcarcompaniesaresellingtheirproductsC.Toshowhowadvertisementsusecreativeideastosellthings3.Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipatein...andhelpingotherpeople.A.ToshowwhypeoplemakecontributionstosocietyB.ToshowthecontributionspublicadvertisementsmakeC.Toshowhowcitizensareinvolvedinpublicaffairs举例挺观点，说服力尽显Textualknowledge“观点—举例”语篇模式是最常见的语篇模式之一。这个模式在结构上一般可分为两部分：第一部分表明观点，第二部分通过举例来支持所阐述的观点。从观点到举例部分通常会采用衔接过渡词句。

“观点—举例”模式常用的组篇词汇有：forexample,forinstance,acaseinpoint,etc,evidence,suchas,takeanexample,typical,confirm等。作者表达观点作为衔接过渡，转到举例部分详细说明了公益广告可以为社会做出的贡献再次强调了自己的观点Readthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1.Classicadvertisementsusedtotellpeoplemoreabouttheirproductsbutlittleaboutthecompanies’locations.2.Modernadvertisementscanstillstandouteasilybyspendingalotofmoneyonvisuallyattractivedesign.3.Theconceptoffreedom,success,happinesscanallbeusedbyadvertiserstosellproducts.4.Publicadvertisementsplayanimportantroleineducatingthepublicaboutenvironmental,socialandhealthissues.Activity412minsCompletethesentencesusingthecorrectformofthephrasesbelow.originatefromlinkwithconsistofparticipateincombine…withYoushouldtryto____________exercise___________ahealthydiet.Theadvertisingteam____________peoplefromdifferentareas.

combinewith

consistsofActivity510minsoriginatefromlinkwithconsistofparticipateincombine…with3.Theideaoftheadvertisementwas________________afilm.4.Idon’tlikeanyactivity_______________commercialpurposes.5.I’dliketo_______________neighbourhoodactivities,butIdon’thavetime.

originatedform

linkedwith

participateinUsedtoandwouldFindtheexamplesofusedtoandwouldinthepassageandunderstandtheirusage.Thinkthetwoquestions:DidthepeopledothesethingsregularlyorjustonceDotheystilldothemnow思10minsAdvertisingagencieswouldcreateabasictypeofadvertisementknownasacommercialadvertisement.Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.regularly;notnowAdvertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople.regularly;notnowusedto&would均可表示过去经常进行而现在不再进行的动作。

egIusedtolivewithmygrandparents,butIhavemyownhomenow.Onsummereveningstheywouldsitoutinthegarden.

【注意】usedto的否定形式为:usednotto/usedn’tto或didn’tuseto(更常见)相同点Completethesentenceswithusedto/didn’tusetoorwould/wouldn’t.Insomecases,bothusedtoandwouldarepossible.1.We_____________liveinasmalltownbutlastyearwemovedtoabigcity.2.Myprimaryschoolteachers_____________giveusanyhomeworkbutthey_____________teachusalotinclass.Activity6议10mins3.HarrisonFord_____________acceptthestrangestjobsbeforehebecameanactor.4.I____________likeseafood,butnowIjustloveit.5.MrSmith______________watchtastelessTVtalkshowsalldaybeforehelosthissight.6.WhenIwasachild,we_____________livenearthecoast.展+评5mins谁展示？谁点评？谁拓展资料？谁纠错？谁提问/质疑？我展示！我点评！我拓展资料！我纠错！敢于质疑并且其他同学积极踊跃地为其解答？Activity5Completethesentenceswithusedto/didn’tusetoorwould/wouldn’t.Insomecases,bothusedtoandwouldarepossible.1.We_____________liveinasmalltownbutlastyearwemovedtoabigcity.2.Myprimaryschoolteachers_____________giveusanyhomeworkbutthey_____________teachusalotinclass.usedtowouldwouldn’t展10mins3.HarrisonFord_____________acceptthestrangestjobsbeforehebecameanactor.4.I____________likeseafood,butnowIjustloveit.5.MrSmith______________watchtastelessTVtalkshowsall