印度汽车租赁用户分析报告：S.S.TRAVELS-外文版培训课件2024.7

CONSUMERS&BRANDSCar

rental:

SS

Travels

customersin

IndiaConsumer

Insights

reportMay2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofSSTravels

customers

inIndia:who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,the

report

allows

thereader

tobenchmark

SSTravels

customers

inIndia

(’’brandusers’’)

againstIndiancarrental

bookers

ingeneral(’’category

users’’),

and

the

overall

Indian

consumer,labelled

as’’all

respondents’’

inthe

charts.Region:

56countriesNumberof

respondents:•

12,000+

forcountries

with

the

extended

survey(including

India)•

2,000+

forthe

basicsurveyThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than

15,000brandsacross

56

countries.Sample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageFieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

01Management

summary•

Brand

usage•

Key

insightsSS

Travels

is

the

tenth

most

used

car

rental

provider

in

India

with

Bin

first

placeManagement

summary:

brandusageand

competitionTop10

most

used

car

rentalprovidersinIndiaBZoomcarExpedia54%46%25%Drivezy19%18%17%SavaariEcoRent

aCarMyChoizeAvis16%16%Hertz13%12%SSTravels4Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=1,363

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

share

of

car

rental

bookers

using

SS

Travels

grew

by1

percentage

pointssince

Q1

of

2021Management

summary:

brandusagetimelineTimeline

of

carrental

bookersusing

SS

Travels13%12%12%12%12%11%11%11%9%9%8%8%8%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=36-

170

SS

Travelscustomers,n=340

-1363

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

in

IndiaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsLikeother

carrental

providers,

SSTravels

hasahighshareof

customersthatare

Millennials.Safety

and

security

ismore

important

to

Itstands

out

that53%

ofSSTravelsMoj

ismore

popularamong

SSTravelscustomers

thantheaverage

carrentalbooker.SSTravels

customers

than

toother

carrental

bookers.customers

always

look

forthe

cheapestoffer

when

traveling.SSTravels

hasmore

malethanfemalecustomers.Fashion

and

beauty

arerelativelyprevalent

interests

of

SSTravelscustomers.44%

ofSSTravels

customers

areinnovators

or

early

adopters

ofnewproducts.SSTravels

customers

remember

seeingadson

editorial

websites

and

appsmore

often

than

other

carrentalbookers.SSTravels

hasalarger

shareofcustomers

with

alow

income

thanother

Outdooractivities

arearelativelyArelatively

highshare

ofSSTravelscustomers

thinkthathealth&socialsecurity

areissues

thatneed

tobeaddressed.carrental

providers.popularhobbyamong

SSTravelscustomers.SSTravels

customers

aremore

likely

toliveinlarge

citiesthan

carrentalbookers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Like

other

car

rental

providers,

SS

Travels

has

a

high

share

of

customers

that

areMillennialsDemographic

profile:

generationsAge

of

consumersinIndiaBrand

users33%33%51%52%16%15%14%0%0%0%Category

usersAllrespondents43%44%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;

Base:n=163

SS

Travels

customers,

n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

has

more

male

than

femalecustomersDemographic

profile:

genderGenderofconsumersinIndiaBrand

users58%58%60%42%42%40%Category

usersAllrespondentsMaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

education

level

of

SS

Travels

customers

and

car

rental

bookers

are

similarDemographic

profile:

educationConsumer’s

level

of

educationinIndia45%44%39%

39%39%38%10%7%7%6%5%4%3%

3%

3%Bachelor

degree

Master

degree

Doctoral

degree3%2%1%1%

1%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

car

fromin

the

past

12

months?";

Multi

Pick;Base:n=163

SS

Travelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

has

a

larger

share

of

customers

with

a

low

income

than

other

carrental

providersDemographic

profile:

incomeShare

ofconsumersinIndiainthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users43%43%31%26%Category

usersAllrespondents36%21%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

the

average

consumer,

SS

Travels

customers

are

relatively

likely

tolive

in

a

multi-generational

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinIndialive37%33%32%28%28%24%23%

23%18%9%7%7%5%5%

5%4%3%3%2%2%1%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

are

more

likely

to

live

in

large

cities

than

car

rental

bookersin

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinIndia38%35%29%27%26%25%13%

14%13%12%12%12%10%10%10%8%4%2%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

yourented

acarfromin

the

past12months?";

Multi

Pick;Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,n=24,203

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202425%

of

SS

Travels

customers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinIndiaBrand

users25%73%2%Category

usersAllrespondents16%16%79%5%74%10%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedSafety

and

security

is

more

important

to

SS

Travels

customers

than

to

other

carrental

bookersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinIndia53%49%44%45%44%44%43%43%42%39%38%34%33%30%28%26%29%24%23%26%23%23%20%17%13%17%11%14%13%11%Safety

andsecurityAnhonest

and

Tobesuccessfulrespectable

lifeAhappyrelationshipLearningnew

thingsAdvancingmy

careerMaking

myown

decisionsHavingagood

timeSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fashion

and

beauty

are

relatively

prevalent

interests

of

SS

Travels

customersConsumer

lifestyle:

main

interestsTop10

interestsofSS

Travelscustomers

inIndia71%70%65%65%62%61%62%61%61%60%60%58%58%58%47%55%54%54%44%53%44%51%50%49%48%47%45%40%38%36%Science

&technologyHealth

&fitnessMovies,TVshows&musicTravelFinance&economyFood

&diningFashion&beautySportsCareer

&educationFamily

&parentingBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SS

Travels

customers,

n=1,363

carrentalbookers,n=24,203all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Outdoor

activities

are

a

relatively

popular

hobby

among

SS

Travels

customersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofSS

Travelscustomers

inIndia70%65%63%61%61%57%57%53%52%52%52%51%49%49%

49%42%45%39%44%44%43%42%42%38%37%36%34%33%29%29%ShoppingTravelingOutdooractivitiesTech

/computersPhotographyVideo

gamingCooking/bakingMeditation/wellnessGardeningandplantsReadingBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

are

more

likely

to

go

running

or

jogging

than

other

carrental

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofSS

Travelscustomers

inIndia50%37%37%37%34%34%33%31%31%29%28%27%27%24%21%20%19%18%18%17%16%16%14%14%13%13%11%11%11%10%CricketBadmintonCyclingRunning/joggingSoccerDancingBasketballYoga

/pilatesFitness,aerobics,

cardioSwimming/DivingBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=111

SSTravelscustomers,n=718

carrentalbookers,

n=10,363

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

are

more

likely

to

follow

baseball

than

other

car

rentalbookersConsumer

lifestyle:

sports

followedTop10

sports

followed

bySS

Travelscustomers

inIndia52%49%44%39%36%35%34%31%30%28%27%26%26%25%25%21%18%17%16%15%15%15%13%11%11%11%10%9%9%7%CricketSoccerTennisBasketballVolleyballBoxingTabletennisCyclingAmericanfootballBaseballBrand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=98

SSTravelscustomers,n=733

carrentalbookers,

n=10,662

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

traveling•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21It

stands

out

that

53%

of

SS

Travels

customers

always

look

for

the

cheapestoffer

when

travelingConsumer

attitudes:travelAgreementwithstatements

towards

travel

inIndia69%67%67%66%61%61%59%54%53%50%49%42%41%36%34%Iwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mon

vacation,Iusemy

smartphoneasaguideWhen

itcomes

toWhen

I’mtraveling,IWhen

itcomes

totraveling,sustainability

book

accommodations,

traveling,Ialways

lookisimportant

tomeCategory

userscarrentals,etc.spontaneously

viamysmartphoneforthecheapest

offerBrand

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=4,037

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202444%

of

SS

Travels

customers

are

innovators

orearly

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinIndia43%42%38%34%31%23%17%16%15%14%12%8%5%3%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

SS

Travels

customers

think

that

health

&

social

securityare

issues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

IndiaaccordingtoSS

Travelscustomers64%58%55%54%53%53%47%45%51%47%37%47%45%40%46%45%45%45%35%44%44%43%32%41%36%40%34%39%37%32%UnemploymentHealth

andsocial

securityEducationEnvironmentPovertyCrimeEconomicsituationClimatechangeReligiousconflictsRising

prices/inflation/cost

of

livingBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:

n=163

SS

Travels

customers,

n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

SS

Travels

customers

tend

to

have

moreright

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinIndiaBrand

users21%16%24%59%4%Category

usersAllrespondents18%53%5%19%22%Left50%9%CenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;

Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsMoj

is

morepopular

among

SS

Travels

customers

than

the

average

car

rentalbookerMarketing

touchpoints:social

media

usageSocial

mediausageinIndiabybrand98%98%94%85%93%91%78%90%81%74%64%72%70%59%54%41%53%49%42%40%39%27%35%23%13%35%24%20%12%17%Facebook

Instagram

YouTubeLinkedInSnapchat

X(Twitter)

PinterestMojRedditSharechatBrand

usersCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=43

SSTravelscustomers,n=359

carrentalbookers,

n=6042

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

tend

to

read

magazines

more

often

than

car

rentalbookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinIndiahavebeen

using

inthepast4weeks91%88%80%88%86%76%86%78%77%63%75%73%63%71%70%55%67%64%51%64%59%42%55%53%38%53%50%43%32%41%32%39%27%TVDigitalvideocontentDailynewspapersMovies

/cinemaMagazinesDigitalmusic

OnlinenewsPodcastsOnlinemagazinesRadioWeeklynewspaperscontentwebsitesBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrominthe

past12

months?";

Multi

Pick;Base:

n=163

SSTravelscustomers,n=1,363

carrentalbookers,n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

remember

seeing

ads

on

editorial

websites

and

appsmore

often

than

other

car

rental

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereSS

Travelscustomers

inIndiahavecome

across

digitaladvertisinginthepast4weeks72%69%67%56%66%54%62%61%57%56%54%53%41%53%51%48%36%48%46%46%46%43%31%42%40%35%33%32%24%21%Video

portalsSocial

media

Video

streaming

Onlinestores

Search

enginesservicesWebsitesandappsof

brandsVideo

gamesEditorialwebsitesandappsMusicportalsPodcastsBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SSTravelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024SS

Travels

customers

remember

ads

they

got

by

mail

more

often

than

other

carrental

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinIndia

havecome

across

non-digital

advertisinginthepast4weeks75%65%57%64%58%48%55%54%52%37%52%42%52%49%49%44%39%38%37%26%36%30%26%20%OnTVInprinteddailynewspapersAtthemovies/cinemaDirectly

inthe

storeBy

mailshot

/advertisingmailInprintedmagazinesandjournalsOnadvertisingspacesOntheradioon

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

acarfromin

the

past

12

months?";

Multi

Pick;Base:n=163

SS

Travelscustomers,n=1,363

carrentalbookers,

n=24,203

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

Ma