BEC商务英语（中级）阅读模拟试卷12（共390题）

BEC商务英语（中级）阅读模拟试卷12（共9套）（共390题）BEC商务英语（中级）阅读模拟试卷第1套一、概括文意配伍(本题共7题，每题1.0分，共7分。)•Readthesesentencesandthefollowingadvertisements.•Whichproductdoeseachsentence(1-7)describe?•Foreachsentence,markoneletter(A,B,CorD)onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmorethanonce.AOpenWireDesign—adewapproachtotheage-oldproblemsofStorageandorganisationinyourcomputerroom.justonewireshelvingunitcanStoreallyoucomputerhardware—monitors,CPU's,keyboards—inonereadilyaccessiblelocation.Itwillalsoreducedustcirculationandimproveair-circulation.ReinforcedShelvesprovideextrastrengthandallowitemstoslideonandoffeasily.Tough,hardsurfaceresistschipping,scratchesandotherdamage.Assemblesinminutes.Youdon'tevenneedtools—justsnaptogethersleevesandslideshelfoversleevetosecurelylockinplace.Shelvesareeasilyadjustable.Thefloorlevelersalsoadjustforsurfaceirregularitiestokeeptheunitstable.BPerfectfortransportingcomputers,audiovisualequipmentandotherofficemachinery.Non-sliptop(W71mm×D483mm×H25mm)withheavyduty25mmtubularframe.supportsequipmentweighingupto159kgs.Lowerwireshelf(W533mm×D330mm)holdsadditionalequipmentorsupplies.Cartmoveseasilyonfourswivel,ballbearing.102nunrubberwheels.WT711mm×D483mm×H737mm.14kgs.COrganizeanddistributeyourmailmoreefficientlywiththissturdycartconstructedofdurable25mmtubularsteel.Topbasket(W914mm×D406mm×H279mm)takeshangingfolders.Bottombasket(W889mm×D400mm×H279mm)isidealformovingboxesandlargepackages.Rubberwheelsinfrontandtwo203mmrigidwheelsinbackprovideeasymobility.Foldsforeasystorage.W1117mm×D559mm×11279mm.20kgs.DSafelyorganizeyourequipmentwiresandcables.Self-adhesivecabletubes,withslide-oncovers,attachtotheundersideofyourdeskoraroundyourofficewallstosafelyroutecablesandwires.Togroupmultiplewires,thekitincludesanassortmentofclampsandties.1、Itispossibletoputfilesinoneofthebaskets.标准答案：C知识点解析：暂无解析2、Thetopofthishasasurfacewhichpreventsthingssliding.标准答案：B知识点解析：暂无解析3、Thiscanbefixedtoyourofficefurnitureortothewalls.标准答案：D知识点解析：暂无解析4、Youcanputthistogetherveryquickly,usingonlyyourhands.标准答案：A知识点解析：暂无解析5、Youcanusethisproducttopreventpeoplefromfallingoverloosewiresoraccidentallypullingthemout.标准答案：D知识点解析：暂无解析6、Youcanmakeitmuchsmallerwhenyouputitaway.标准答案：C知识点解析：暂无解析7、Thisitemisusefulbecausetherewillbelessdustandmoreairmovingfreelyroundanyequipmentplacedhere.标准答案：A知识点解析：暂无解析二、段落完型(本题共5题，每题1.0分，共5分。)•eadthearticlebelowaboutapsychologist'sadvicetomanagers.•hoosethebestsentencefrombelowthepassagetofilleachofthegaps.•oreachgap(8-12),markoneletter(A-G)onyourAnswerSheet.•onotuseanylettermorethanonce.InsightintoManagementPsychologyIfoverflowingin-traysfrightenyouorsolvingproblemsmakesyousweat,there'sanewrangeofbusinessbookscalledTheManagementGuidesthatyoucanturntowithconfidence.They'reshort,pocket-sized,andveryreasonablypricedat￡2.99each.Inaddition,they'rewritteninaccessiblelanguagebyKathyHarman,acharteredoccupationalpsychologistwhoheadsherownLondonconsultancybusiness.ShesaysthattheguidesareintendedforprofessionalsworkinginsmallBritishcompanies,wherethinkingaboutmanagementcanbealowprioritybecauseofendlesslistsofotherresponsibilities.(8)Afterthisinitialmessagetothereader,thefollowingpagescontainsectionsoneveryaspectofbusiness,frommanagingyourowntimeandselectingemployeestoplanningaheadforthefuture.OneofthereasonsHarmanwrotetheseguideswasthatsheknowsnoteverybusinessisabletoinvestintraining.Thedifficulty,especiallyforsmallbusinesses,isthat,"Peopleareprofessionalsfirstandforemostandsomehowtheyarejustexpectedtopickupmanagementskillsastheygoalong."(9)Andbecomingone.sherecognizes,isespeciallydifficultifyou'renotusedlocommunicatingeffectivelyordelegatingwork.Sheadds."It'sallverywellmanagingareasthatyouhavecontroloverandyoucandoalltheplanningyoufeelisnecessary,buttherearealwaysgoingtobeotherpeopleouttherewhodothemostunexpectedthings."(10)Suchachoiceofapproachesisessentialtoanybusiness:thiscanonlybeachievedbymanagershavinggood,friendlyrelationshipswithalltheirstaffandbusinesscontacts."Theimportantthinginmanagement,"saysHarman."isthehumanelement."Heradvicetomanagerseverywhereistomaintainprofessionalismatalltimes."Ifyou'veevermanagedanyone."shesays,"you'llknowthatyou'renotallowedtobefedupbecausewhenthestaffcometoyou,theydon'twanttoknowaboutyourproblems,theywanttheirproblemssolved."Harmanfeelsconfidentaboutmakingsuchananalysisbecauseofheryearsoftrainingasanoccupationalpsychologist.(11)"Whatyoufindthereisthatmostseniormanagershavehadstonekindofpsychologicaltraining,whileinthiscountry'mommanagersgettheirmanagementpsychologysecond-handbylisteningtoothermanagers."TheoverallmessagefromHarmanisasimpleone.andit'sgotnothingmdowithtechnologyordatabases.(12)"Moreandmoremanagers,"sitesays,"arerealizingthisandbeginningtoappreciatethatwithouttherightstaffatalllevels,youreallyhaven'tgotabusiness.Peopleareyourprincipalresource."A.Andwhentheydo,managersneedavarietyofstrategiestofallbackon.B.This,ofcourse,isunlikelytobeeasy,becausebeinganexpertinyourfielddoesn'tnecessarilymakeyouagoodmanager.C.Thisquestionthatmostofthemaskis,"Canweactuallyaffordamanagementtrainingcourse'?"D.Althoughthisareaofstudyisbecomingmoreacceptableinthebusinessworld,BritainisalongwaybehindtherestofEurope.E.It'saboutcreatingaworkingenvironmentthatpromotesthewell-beingofeveryone,fromthepostroomtotheboardroom.F.Thisisillustratedatthebeginningofeachguidewiththequotes,"Thisbookisforthosewhowouldliketomanagebetterbutarctoobusytobegin."G.They'reshort,pocket-sized,andveryreasonablypricedat￡2.99each.8、标准答案：E知识点解析：暂无解析9、标准答案：B知识点解析：暂无解析10、标准答案：A知识点解析：暂无解析11、标准答案：D知识点解析：暂无解析12、标准答案：E知识点解析：暂无解析三、常规阅读理解(本题共6题，每题1.0分，共6分。)•Readthefollowingarticleaboutpartnershipandthequestionsbelowthepassage.•Foreachquestion(13—18),markoneletter(A,B,CorD)miyourAnswerSheetfortheansweryouchoose.UnderstandingPartnershipTheUniformPartnershipActdefinesapartnershipas"anassociationoftwoormorepersonstocarryonasco-ownersofabusinessforaprofit."Thepartnershipcameintobeingusanevolutionaryoutgrowthoftheproprietorshipbycorrectingstoneoftiledisadvantagesofthatownershipform.Theformationofapartnershipisrelativelysimple,butbecauseitinvolvestwoormorepeople,itmustbebaseduponanunderstandingbetweenthepartners.Inotherwords,acontractisrequired.Althoughthecontractcanbeoral.itiswisertohavesoimportantadocumentdrawnupbyanattorney.AcontractofthissortiscalledtheArticlesofCo-partnership.Partnershiphasninnyadvantages.Firstly,itisrelativelysimpletoorganizeanddissolve.AlthoughnotassimpletoorganizeasasoleproprietorshipbecauseArticlesofCo-partnershiparerequired,partnershipsaresimplerandlessexpensivetoformthancorporations.Second[y,itissubjecttolessgovernmentcontrol.Asisthecasewithsoleproprietorships,partnershipsarenotcontrolledbythesamefederalandstatelawsasarecorporations.Thirdly,itcankeeplargertaxsavings.Unlikecorporations,partnershipsarenotlegalentities.Partnerships,therefore,donothavespecialtaxesleviedonthem.Finally,itmayprovideahighpersonalincentive.Becausethepartnershipbusinessiscarriedonbyworkingowners,thisformofbusinessownershipretainsthehighincentiveofthesoleproprietorship.Thepartnersareworkingforthemselves,andconsequentlyarerewardedforextraeffort.Althoughmanyoftheadvantagesofasoleproprietorshiparecarriedoverintopartnership,manyofitsdisadvantagesareaswell.Likethesoleproprietorship,partnershipshavethedisadvantagesofunlimitedliability.Thismeansthatinthecaseofbankruptcyofthebusiness,bothpartners'personalassetsmustbeusedtosettlepartnershipdebts.Whenonepartner'sinvestmentplushispersonalassetsareinsufficienttomeethisshareofthecreditor'sclaims,thesedebtsmustbesettledbytheremainingpartnerorpartners.Furthermore,itisdifficulttoraisemoneyforpartnershipandthedisagreementsamongpartnersmayeasilyresultinthefailureofthepartnership.Theformofpartnershippreviouslydiscussedisthatofageneralpartnership.Thereareotherformsofpartnershipavailabletobusinessmenwhichhavespecificadvantagesorovercomespecificdisadvantagesofthegeneralpartnership.Alimitedpartnershipisoneinwhichtheliabilityofoneormoreofthepartnersislimitedtotheamountinvestedbyhim.Alimitedpartnershipmusthaveatleastonegeneralpartnerwhoseliabilitiesareunlimited.Limitedpartnershipstakeadvantageofthetaxsavingsavailabletopartnershipswhilemaintainingsomeofthecapital-raisingresourcesavailabletocorporations.However.theyarelegallycomplicatedandexpensivetosetup;further,anyactivitybyalimitedpartnermayresultinthelossofhislimitedstatus(andhislimitedliability);andtheyarenotpermittedtodobusinessinallstates.Ajointventureisapartnershipthathasbeensetupforonespecificundertaking.Uponcompletionoftheundertaking,thejointventureisdissolved.Unlikeageneralpartnership,thejointventureisnotacontinuingbusiness.However,thisneednotbethecase.Theprimecharacteristicisitslimitationtoonespecificventure.13、Accordingtothetext,partnershipisderivedfromA、corporation.B、sole-proprietorship.C、co-operative.D、jointventure.标准答案：B知识点解析：暂无解析14、AllofthefollowingareadvantagesofpartnershipexceptA、itisrelativelyeasytoorganizeanddissolve.B、thepartnersaresubjecttolessregulations.C、thepartnershaveunlimitedliability.D、thepartnerscanidentifythemselveswiththeassociation.标准答案：C知识点解析：暂无解析15、PartnershipsarefreefromsomespecialtaxesbecauseA、thereislegaldistinctionbetweenthepartnersandpartnerships.B、partnershipsarenotlegalentities.C、partnershipsarekeepinglargetaxsavings.D、partnershipsownsomespecialprivileges.标准答案：B知识点解析：暂无解析16、Accordingtothetext,ifthebusinessfails,A、itwillbedifficulttoraisefundsforpartnership.B、therewillbedisagreementsamongpartners.C、thepartners’personalpropertywillbeimplicated.D、thepartners’personalassetswillnot’besufficienttopaydebts.标准答案：C知识点解析：暂无解析17、Accordingtothetext,allofthefollowingamdisadvantagesoflimitedpartnershipsexceptA、theyarelegallycomplexandcostlytoform.B、theytakeadvantageoflaxsavingsavailabletopartnerships.C、anyactivitybyalimitedpartnermayleadtothelossofhislimitedstatus.D、theareasofbusinessareconfined.标准答案：B知识点解析：暂无解析18、ThemainfeatureofjointventuresisA、theyarenotcontinuingbusiness.B、rileyareofshortduration.C、theyareusuallylimitedtoonespecificventure.D、theyaredissolvedupontheimplementationoftheundertaking.标准答案：C知识点解析：暂无解析四、完形填空(本题共15题，每题1.0分，共15分。)•Readthepassageaboutthejobofstoreassistants.•ChoosethecorrectwordA,B,CorDfrombelowthepassagetofilleachgap.•Foreachquestion(19-33),markoneletter(A,B,CorD)onyourAnswerSheet.Themovetoself-servicehasmeantthatinmanyshops,fewertasksarenowperformedbystoreassistants.Typicaltaskswhichremainaremakingsurethatshelvesandcountersarefully(19),takingthecustomer'spayment,and(20)thepurchases.However,insomeshops,themoretraditionalsellingskillsarestillimportant.Inlargerstores,itisnormalforarangeof(21)toberotatedamongstaff,givinggreaterworkvariety.Everycustomerhasdifferent(22).anddifferentreasonsforcomingintothestore.Someknow(23)whattheywant,askforitandbuyit.Many,however,arenotsure,andiftheyarenot(24)correctlytheymaygosomewhereelsetoboy.Thestoreassistantmust(25)whenandhowtoofferhelp,andgainthecustomer'sconfidencewiththe(26)amountofquestioningaboutwhattheyarelookingfor.Theycanthengiveinformationandadviceabouttheproductswhichmight(27)thecustomer'srequirements.Thisdemandsbothcommunicationskillsandknowledgeoftheproduct.Finally,theyhavetopersuadethecustomertomakethe(28)tobuy,and'closethedeal'.Ifthecustomerisjust(29),thestoreassistantneedstoofferefficientandfriendlyservice,hopingthatthecustomerwillreturnwhenheorsiteisreadytobuy.Itisworthrememberingthatmanystoresdependontheir(30)customersforalargepartoftheir(31)Theactualtasksofastoreassistantvarywiththetypeofgoodssold.Inamen'soutfittersthesecouldinclude(32)acustomerforasuit.Inanelectronicsstore,itisvitaltobeableto(33)howacomputerorhi-fiunitworksandtoensurethatthecustomerbasanyaccessoriestheymightneed.19、A、storedB、providedC、stockedD、packed标准答案：C知识点解析：暂无解析20、A、wrappingB、surroundingC、enclosingD、covering标准答案：A知识点解析：暂无解析21、A、actsB、dutiesC、requirementsD、actions标准答案：B知识点解析：暂无解析22、A、needsB、necessitiesC、targetsD、incentives标准答案：A知识点解析：暂无解析23、A、obviouslyB、surelyC、carefullyD、exactly标准答案：D知识点解析：暂无解析24、A、conductedB、treatedC、servicedD、controlled标准答案：B知识点解析：暂无解析25、A、assessB、validateC、testD、question标准答案：A知识点解析：暂无解析26、A、adequateB、calculateC、rightD、just标准答案：C知识点解析：暂无解析27、A、balanceB、suitC、equalD、reach标准答案：B知识点解析：暂无解析28、A、decisionB、conclusionC、contractD、engagement标准答案：A知识点解析：暂无解析29、A、reviewingB、observingC、lookingD、watching标准答案：C知识点解析：暂无解析30、A、regularB、constantC、continuousD、fixed标准答案：A知识点解析：暂无解析31、A、proceedsB、businessC、assetsD、dealings标准答案：B知识点解析：暂无解析32、A、gradingB、ratingC、estimatingD、measuring标准答案：D知识点解析：暂无解析33、A、presentB、proveC、demonstrateD、acknowledge标准答案：C知识点解析：暂无解析五、改错(本题共12题，每题1.0分，共12分。)•Readtheletterbelow.•Inmostofthelines34-45thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.•Ifalineiscorrect,writeCORRECTonyourAnswerSheet.•Ifthereisanextrawordintheline,writetheextrawordinCAPITALLE'I-I'ERSonyourAnswerSheet.•Theexercisebeginswithtwoexamples,(0)and(00).I'mSorryDearCustomer(0)OverthelasttwoyearsMilairhasbeenexperiencedunprecedentedgrowth.(00)Whilstwearedelightedattheincreasingpopularityofourproducts,thissuc-(34)cesshasbroughtwithitsomeproblems.Eventhoughwith(35)over450trainedcustomerservicestaff,ourtelephoneansweringstandards(36)havefallendownonanumberofoccasions,particularlyCaringJulyandAu-(37)gust.Thevastmajorityofourcustomershavecontinuedsotoreceiveagood(38)qualityofservice,butsomehaveexperiencedbyaservicewellshortof(39)their,andour,expectations.Asaresult,wearespeedingupourrecruitment(40)programtohavethemorepeopleavailabletotakeyourcalls.Wearealso(41)makingmuchgreateruseofautomatedtelephonetechnology.AstoManaging(42)DirectorofMilair,Iwanttotakeupthisopportunitytocontactthoseofyou(43)whohavebeenaffectedandforassureyouthatmycolleaguesandIareded-(44)icatedtodeliveringthehighestpossiblestandardofservice.Iamconfidentinthat(45)thestepswearetakingonwillhelpuptodothisandapologizeforanyinconveniencecaused.Yourssincerely34、标准答案：THOUGH知识点解析：暂无解析35、标准答案：CORRECT知识点解析：暂无解析36、标准答案：DOWN知识点解析：暂无解析37、标准答案：SO知识点解析：暂无解析38、标准答案：BY知识点解析：暂无解析39、标准答案：CORRECT知识点解析：暂无解析40、标准答案：THE知识点解析：暂无解析41、标准答案：TO知识点解析：暂无解析42、标准答案：UP知识点解析：暂无解析43、标准答案：FOR知识点解析：暂无解析44、标准答案：IN知识点解析：暂无解析45、标准答案：ON知识点解析：暂无解析BEC商务英语（中级）阅读模拟试卷第2套一、概括文意配伍(本题共7题，每题1.0分，共7分。)•Lookatthestatementandthecompanybook'sdescriptionbelow.•Whichdiscription(A,B,CorD)doeseachstatement1—7referto?•Foreachsentence1—7,markoneletter(A,B,CorD)onyourAnswerSheet.•Youwillneedtousesomeofthelettersmorethanonce.ATeachingPitman'sShorthandThisbookprovideseverythingtheteacherintraining,andintheclassroom,needstoknowaboutthepresentknowledgeoftheprinciplesoflearningandtheirtheoreticalandpracticalapplicationtotheteachingofPitman'sShorthand.ItcoversthesyllabusesfortheRoyalSocietyofArts'Teachers'CertificateinShorthandandtheJointExaminingBoards'Teachers'DiplomainShorthand.BObjectiveTestsinEconomicsTheobjectiveformoftestingisbeingusedincreasinglyinpublicexaminations.Byemployingthefollowingobjectivemethodsthebookwillassisttheteacherintestingstudents'knowledge:multiplechoice;multiplecompletion;matching;andassertionreason.ThequestionsmaybeusedwithanytextbookcoveringtheexaminationsineconomicsOlevel,RSA(Stage1)andLCC(Intermediate).CTypingPersoncanlearntotypeaccuratelyandquicklyinonlyafewhours.Typeit!presentsaspeedymethodofkeyboardmasteryfollowedbystraightcopymaterialwhichshowshowto'touch'typeforpersonalusewithoutlookingatthekeyboard.Suitableforanyonewhowishestolearnto'touch'type,theonlyprerequisiteisintenseconcentration!DDescriptiveEconomicsC.D.Harbury,ProfessorofEconomicsandHeadofDepartmentofSocialScienceandHumanities.CityUniversityOffersacomprehensivedescriptionoftheBritisheconomy.ThebooksummarizesthetheoryunderlyingeconomicsandthefactualandinstitutionalframeworkoftheBritisheconomicsystem.Graphs,maps,chartsandexerciseshelptoillustrateandextendthetext.1、Collegestudentsstudyinghowtobeagoodteacher.标准答案：A知识点解析：“学习如何做合格老师的大学生”。A项是一本关于教学方面的书，选A。2、Astudenttrainedtobeateacherofsecretarialsubjects.标准答案：A知识点解析：“一位通过培养当文秘课程老师的学生”。从A段第一句话可知选A。3、Companystypist.标准答案：C知识点解析：“公司金融部门的人员及会计”。显然对他们来说，BusinessFinance较合适。4、Collegestudentsofeconomics.标准答案：D知识点解析：“学经济的大学生”，他们应该读有关经济方面的书，所以D对。5、SchoolstudentstakingeconomicsforSchoolCertificate.标准答案：B知识点解析：“要拿经济学的证书的学生”，他们应该读有关经济课考试方面的书，所以B对。6、Thecompany’ssecretary.标准答案：C知识点解析：“公司经理人员”，一般读BusinessFinance较合适。7、Theteacherwhoteachingeconomicsincollege.标准答案：D知识点解析：“在大学教经济学的老师”，他们当然要看一些经济学的书而不是为了考试，所以选D而不选B。二、段落完型(本题共5题，每题1.0分，共5分。)•Readthearticleaboutcorporationmerger.•Choosethebestsentencetofilleachoftheblanks.•Foreachblank8—12markoneletter(A—G)onyourAnswerSheet.•Donotuseanylettermorethanonce.•ThereisanexampleatthebeginningCorporationMergerThemostcommonkindofconsolidationtodayisthemerger.AmergeroccurswhentwoormorecompaniesgettogethertofromonecompanyWiththederegulationofnaturalgas,thenation's20interstatepipelinecompaniesbecamefearfulofcutthroatcompetition.Somefeltthattheycouldincreasetheirefficiencyandimprovetheirmarketflexibilitybymerging.In1985InternorthofOmahapaid$2,3billionforHoustonNaturalGasCorporation,(8).Thesystemconnectedmarketsfromcoasttocoastandraisedsalesto$10billion.Onoccasion,mergershaveoccurredbetweensmallercompaniesinanindustrydominatedbyafewgiantfirms.Thesesmallercompaniesclaimthat(9).Theymaintainthatsuchactionincreasescompetitioninsteadofreducingit.TheAntitrustDivisionoftheJusticeDepartmenthasnotalwaysagreedwiththem.Fourmajorwavesofmergershavetakenplaceinthiscountry.Thefirststartedin1887,justpriortothepassageoftheShermanAntitrustAct,andendedin1904.ItinvolvedsuchgiantsasUnitedStatesSteelandStandardOiltryingtocreatemonopoliesintheirindustries.FromtheendofWorldWarIuntilthe1930s,largefirmsswallowedsmallerfirmstocreateoligopolies.Themonopolyhasnochanceandtheoligopolylittlechanceofsucceedingtodayunderpresentantitrustpolicy.Thethirdmajormergermovementbeganinthe1960s,reachedapeakin1969,(10).Manyoftheacquisitionsinvolvedgiantfirmsinoneindustrybuyinguplargecompaniesintotallyunrelatedindustries.Suchmergersarecalledconglomeratemergers.AclassicexampleisMobilOilCorporation'spurchaseofthehugeretailchainMontgomeryWard&Company.Mergersinthelasttenyearswereinthethousands.Moreimportantisthevalueofthetransactions,whichhasrisensharply.Thenumberofmergersandacquisitionsapply(11).Thepetroleumindustryhadmergersandacquisitionsvaluedatclosedto$80billionbetween1981and1984.Otherindustries(12)werebankingandfinance,insurance,miningandmineral,andprocessedfoods.Atherebygainingcontroloftheworld'slongestPipelineBandthengraduallydeclinedCexperiencinglargetakeoversDresultingincombinationsofsmallfirmsEonlytothosevaluedat$100millionormoreFwhentwoormorecompaniesgettogethertoformonecompanyGtheyneedtomergetobecomemoreefficientandeffective8、标准答案：A知识点解析：thereby的意思是bymeansofwhich/bydoingso，后面跟动词的-ing形式表示结果。9、标准答案：G知识点解析：claim后跟宾语从句。如Sheclaims(that)sheisrelatedtotheQueen．她声称和女王有亲属关系。10、标准答案：B知识点解析：填入的是句中三个并列的谓语动词中的最后一个。11、标准答案：E知识点解析：动词apply后面可加上介词to，解释为“适用于”。如Whatlsaidappliestoonlysomeofyou。我所说的只适用于你们当中的一些人。12、标准答案：C知识点解析：这个动词的-ing短语起的是定语的作用，修饰主语otherindustries。三、常规阅读理解(本题共6题，每题1.0分，共6分。)•Readthearticlebelowaboutmarketingmanagement.•Forquestions18—20,markoneletter(A,B,C,D)onyouranswersheatfortheansueryouchoose.MarketingManagementPlayboy'sprincipaldistritutionchanneluntil1979wasanetworkofapproximately450nonproprietaryretailoutletsthroughouttheUnitedStates,manyofwhichalsosoldotherbrandsofmen'spremiumshoes.Playboy'sshoesweresoldwholesaletoretailersatapproximately50percentofthesuggestedretailprice.PriceincreasesusuallywereannouncedinFebruaryorAugust.Thecompanydidnotofferitsretailaccountsquantitydiscounts.Becauseproducinghigh-qualitymen'sdressshoesdemandedhighlyskilledlaborandspecializedfacilities,Playboy'sentireproductlifehadbeenmanufacturedatthecompany'sfacilityinLynn,Massachusetts,throughourmostofthecompany'shistory.Asconsumerpreferenceschangedandfashionbecamemoreimportantinmen'sshoesduringthe1970s,PlayboybegancontractingwithoutsidemanufacturerstoproducecasualshoesthatmatchedPlayboy'squalityandfeaturespecificationsyetcouldextendthebrand'sfranchisetoayoungeragegroup.Playboy'sexecutiveslabeledthesestyles"outside"shoes,whilethosemanufacturedattheLynnplantwerecalled"inside"shoes,in1985,theaveragepricestheretailerpaidPlayboyforpairofinsideshoeswas$52and,forapairofoutsideshoes,$34.Variablemanufacturingcostsperpairofinsideshoeswere$40.TheaveragecostofapairofoutsideshoestoPlayboywas$28.Playboysoldapproximately160insideshoestylesand56stylesmadebyoutsidemahufacturers,Sincetherewere80sizestoeachstyle,Playboy'totalSKUsnumberedaround17,280,anditcarriedaninventoryinstockofover64,000pairs,Bothinternalandexternalproductionschedulesforeachstyleweresetinadvance,basedonsalesprojections.Playboyrarelydid"makeup"(stylesnotincludedinitsregularproductline,manufacturedtothespecificationofaretailer)foraparticularretailaccount.EachofPlayboy's16salespeoplewasassignedageographicterritoryandwasresponsibleforretailersalesandservicewiththearea.Salespeoplealsowereexpectedtoperform"previews"atthebeginningoffailandspringseasonsasamethodofincreasingbothconsumerandtradesales,Previewsconsistedofasalespresentationatretailstore,wherethePlayboysalespersonwoulddisplayandexplainthecompany'sentirelinetostorecustomers.Duringthepreview,thecustomerwasofferedapricepromotionof$10offanypairofPlayboyshoes.Theretailerwasresponsibleforabsorbingthecostofthepromotion,whilethecostofadvertisingplacedtostimulateretailtrafficduringthepreviewwassharedbetweenPlayboyandtheretailer.ThePlayboysalespersonwouldspendtimewiththeretailer'ssalespeopleandcustomersdescribingthequalityandcomfortofPlayboyshoes.Companymanagementbelievedthatconsumerswerelikelyto"tradeup"toahigher-pricedbrandiftheyunderstoodthefeaturesandbenefitsofpremiumshoes.Themanagersbelievedthatretailsalespeopleoftenmissedsalesopportunitiesbyassumingthatcasuallydressedcustomerswouldnotbuyexpensivehigh-qualityshoes,andoneofPlayboy'sgoalswastohaveretailsalespeopletryapairofPlayboyshoesoneverycustomer.ForsomePlayboyretailaccounts,closeto30percentofannualsalesweremadeduringthefallandspringpreviews.Playboymanagementtrackedthesalesofeveryshoestyle.Ifsalesofaparticularstyleslowed,managementmightelecttoreplaceonlythemiddlesizes,ensuringthatPlayboywouldendupwiththemostpopularsizesofastylebeforethestylewasterminatedor"closedout".Establishedretailaccountshadtheoptionofpurchasingclose-outsata30percentdiscountfromtheregularwholesaleprice.Alistofclose-outswassenttoretailaccountstwiceeachyear.Retailerswouldoftentrytosellthesestylesatfullretailpricetoincreasetheirunitmargins,thenmarkthemdown,asnecessary.Close-outsaccountedforunitsalesof5,500to6,500pairsofPlayboyshoesperyear..13、Playboy’sinternalSKUsnumbered______.A、128,000B、4,480C、17,280D、68,000标准答案：A知识点解析：关键在于审清题干，问的是内部SKU的数，答案是第三段。insideshoestyles160×80(sizestoeachstyle)得12，800。14、thedutyofthe16salespeoplesentbyPlayboywastobe______.A、retailersalesandservicewiththeareaB、retailersalesandservicewiththeareaandperforming"preview"C、displayingandexplainingthecompany’sentirelinetostorecustomersD、absorbingthecostofthepromotion标准答案：B知识点解析：此文章每篇都对应一个问题。对于本题来说，从文章第四段前两句可看出销售人员的职责应为B选项的三项责任。15、WhichoftheflolwingisNOTtrue?A、customerspaidahigherpriceforapairofshoesduringthe"preview".B、Thecostofadvertisingtoexciteretailtradeduringthe"preview"wasspaidforbybothPlayboyandtheretailet.C、Consum