BEC商务英语（中级）口语模拟试卷3（共23题）

BEC商务英语（中级）口语模拟试卷3（共9套）（共23题）BEC商务英语（中级）口语模拟试卷第1套一、小型演讲(本题共3题，每题1.0分，共3分。)1、Whatisimportantwhen...?Establishingacompany’simage-Enhancingpublicity-Improvingproductionquality--标准答案：Forastart,whenestablishingacompany’simage,thefundamentaltaskforacompanyistoenhanceitspublicity.Forinstance,advertising,newspapers,Internetandsooncandeliveryourcompany’sinformationtonearlyeverycornerintheworld,whichcansubstantiallyextendyourmarketshare.Secondly,itisofgreatimportancetoconsiderproductionquality.Afar-sightedenterprisewillhavetoacknowledgethatintoday’scompetitivemarket,abusinesscanonlysurvivebyimprovingproductionqualitytomeetclients’expectations.Finally,brandpromotionisalsoverycrucial-Actually,brandnameshavethepowertoattractconsumers.Sowhenpeoplerefertocertainbrandnames,thesenamesaresynonymsoffashion,comfort,etc.知识点解析：本题需要发言的主题是“确立公司形象”。根据已有的要点1“Enhancingpublicity提高知名度”，可以联想到这是确立企业形象的基本任务(fundamentaltask)。根据已有的要点2“Improvingproductionquality改善产品质量”，可以联想到产品质量对于企业赢得竞争具有至关重要的意义。另外我们还可以补充一些回答的要点，例如，Goodafter-salesservice良好的售后服务，可想到这样做对于保持公司的销售业绩和树立良好形象都很重要；再如，Brandpromotion品牌提升，可以分析这对于吸引客户、确立公司形象的作用。2、Whatisimportantwhen...?Holdingapressconference-Content-Venuedecoration--标准答案：Ascertainingthetopicisthefirststepwhenyouholdapressconference.Choosinganappealingandabsorbingtopiccandefinitelyassistyouincaptivatingmorepeople’sattentionandboostingyourbrandawareness.Apartfromthat,makingvenuedecorationisessential.Hardwarefacilitiesmaymenacetheeffectofyourpresentation.Sospecialequipmentforpresentation,likeVCR,overheadprojection,screens,etc.mustbeprovided.Lastly,choosingtheappropriatetimeisanotherindispensablefactor.Thinkingaboutthephysicalconditionsinwhichyou’llspeak.Willtheaudiencefelltirediftheywakeupearly?Willtheybesleepyafterabigmeal?知识点解析：本题需要发言的主题是“举办新闻发布会”。根据已有的要点1“Content内容”，可以联想到举办发布会要首先设计好主题和内容，这样可以吸引人们的注意并提升品牌认知度(captivatepeople’sattentionandboostbrandawareness)。根据已有的要点2“Venuedecoration会场装饰”，可以联想到其原因是确保发布会的效果(securetheeffectoftheconference)。另外我们还可以补充一些回答的要点，例如，Speaker发言人，一个好的发言人对发布会取得良好效果十分重要；再如，Time时间，可想到时间的选择也是影响发布会能否成功的重要因素。3、Whatisimportantwhen...?Dealingwithcrises-Quickreaction-Knowingthereason--标准答案：Forastart,it’surgenttomakeaquickreactionwhendealingwithcrises.Peoplewouldgetanxiousandfrustrated,ifthecompanyhasnoresponseornorelevantdecision.Therefore,byusingthemassmedia,wecangivepeoplesomesolace.What’smore,findingoutthecauseofacrisisplaysthesameroleindealingwiththecrisis.Wecanonlyeliminatepeople’sspeculationanddoubtbylettingthemknowtherealreasonofacrisis.Atthesametime,wecantakemeasurestoputthelosstotheminimumLastly,asacompany,whenacrisishashappened,youshoulddaretotaketheresponsibility.Itcanassistyouinsettlingthecrisissuccessfullyandrescuingyourlossmaximally.知识点解析：本题需要发言的主题是“处理危机”。根据已有的要点1“Quickreaction反应迅速”，可以联想到其作用是尽量避免流言(avoidrumors)的产生或减少对公司形象的损害(reducethedamagetothecompany’simage)。根据已有的要点2“Knowingthereason了解原因”，可以联想到这样做对于从根本上消除人们的疑虑(eliminatepeople’sdoubts)作用重大。另外我们还可以补充一些回答的要点，例如，Beinghonestandsincere态度诚恳真挚，可想到这样做有助于恢复企业形象(remedycompany’simage)；再如，Takingtheresponsibility承担责任，这是平息危机(settlethecrisis)的最根本的做法。BEC商务英语（中级）口语模拟试卷第2套一、小型演讲(本题共1题，每题1.0分，共1分。)1、1.Minipresentations--about6minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.标准答案：Theirjobistoplanandmanagethepublicrelationsstrategy.Theyareresponsiblefordealingwiththepress,televisionandradios,aswellascommunicationswiththepublicandpersonnel.TheprimaryroleofPRistocreateunderstandingwiththepublic.Theirjobinvolvestalkingandlisteningtothepressandthepublic,providingthemwithinformationfromtheheartoftheorganization.Theirobjectiveistogiveanaccuratepictureofthecompany,itsbrandsandwhatitbelievesin.Theyhavetomakesurethatthepublichasapositiveimageofthecompany.PR,ontheotherhand,ismoreconcernedwithestablishingandmaintaininggoodwillandunderstandingbetweenthecompanyanditspublic.知识点解析：暂无解析二、讨论(本题共1题，每题1.0分，共1分。)2、Discussion--about5minutesInthispartofthetestyouaregivenadiscussiontopic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthenabout3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyoumorequestionsrelatedtothetopic.标准答案：A:Whatisyourideaaboutforeignexchangerisk?B:Foreignexchangeriskmanagementbeginsbyidentifyingwhatitemsandamountsafirmhasexposedtoriskassociatedwithchangesinexchangerates.Anasset,liability,profitorexpectedfuturecashflowstreamissaidtobeexposedtoexchangeriskwhenacurrencymovementwouldchange,forbetterorforworse,itsparentorhomecurrencyvalue.A:Iknowthatriskarisesbecausecurrencymovementsmayalterhomecurrencyvalues.B:ButI’mnotquiteclearaboutforeignexchangeexposurecategory.A:Theterm,exposure,usedinthecontextofforeignexchange,meansthatafirmhasassets,liabilities,profitsorexpectedfuturecashflowchangeasexchangeratechange.Foreignexchangeexposureisusuallycategorizedaccordingtowhetheritfallsintooneormoreofseveralcategories.B:Oh,I’vegotit.Theyaretransactionexposure,translationexposureandeconomicexposure.A:Yes.Transactionexposurearisesbecauseapayableorreceivableisdenominatedinaforeigncurrency.Translationexposurearisesontheconsolidationofforeigncurrencydenominatedassetsandliabilitiesintheprocessofpreparingconsolidatedaccounts.B:Then,economicexposurearisesbecausethepresentvalueofastreamofexpectedfutureoperatingcashflowsdenominatedinthehomecurrencyorinaforeigncurrencymayvaryduetochangedexchangedrates.知识点解析：暂无解析BEC商务英语（中级）口语模拟试卷第3套一、小型演讲(本题共1题，每题1.0分，共1分。)1、Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.A:Whatisimportantwhen...?RelocatingabusinessLocalworkforceavailableLocationorsiteB:Whatisimportantwhen...?AimingtoreachanewmarketMarketresearchAdvertisingC:Whatisimportantwhen...?ExhibitingatatradefairQualityofdisplayStaffselected标准答案：IfyouchoosetopicA:Whatisimportantwhenrelocatingabusiness?Therearelotsofthingsthatmatterwhenrelocatingabusiness,withfourpointstobethemostcriticalasfollows:First,mightytechnologysupportandcheapworkforcearethetwocrucialelementsleadingmodernenterprisestosuccess.Sowhenrelocatingabusiness,themanagersinthebusinesshavetoconsiderthecapabilityandthecostofthelocalworkforce.Ononehand,thehi-techproductsrequireastrongresearchanddevelopmentteam.ThuswhetherthelocalworkforceiscapableofproducingsuchastrongR&Dteamisofgreatimportancetothecompany.Ontheotherhand,cheaplocalforcewillcertainlyreducetheproductioncosts,whichwillhelpabusinesstosurviveinthefiercecompetition.Second,thelocationofbusinessshouldbealsotakenintoaccount,whichinvolvesseveralissuessuchasitsrawmaterialssupplyandtransportation,accesstotheelectricity,water,gasandothersupportingenergysupplies,itsworkingenvironment,andtaxliabilities,etc.Allthethingsmentionedabovewillinfluencethenormalrunningofthecompanyinthenewpremise.Andthenitcomestotherentfactor.Whethertherentisreasonableandaffordableornotisthefactorthatcan’tbeignored.Withotherthingsbeingequal,thecheaper,thebetter.Finally,thelengthofthecontractalsoplaysapart,forlongercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertaincontentthatislikelytoaffectassignment,servicecharges,andrentreviewclause,etc.IfyouchoosetopicB:Whatisimportantwhenaimingtoreachanewmarket?Itisuniversallyacknowledgedthataimingtoreachanewmarketisnoeasytask,whichneedslotsofplanningandconsideration.Inmyopinion,therearethreethingsthatmattermostintheprocess,namely,marketresearch,advertisingandsalespromotion.Thefirstthingismarketresearch.Marketresearchisalwaysthefirststepbeforethecompanygetsintoamarket.Sincethefundamentalgoalofmarketingistosatisfyconsumers’needs,noorganisationcansurviveforlongwithoutmeetingconsumers’needs.Thus,anyorganisation,ifitistobesuccessful,mustlearnabouttheconsumers’needsbymarketresearchconductedinvariouswaysandadjustitsprogramstodeliveranofferingmeetingconsumers’needs.Then,advertisingisthemostusefulwaytopropagandisethecompany’sproductsandmakethemknowntothepublic.Itisalsothewaytogettheproductsorientated,whichistofindoutwhethertheproductsareforfemaleormalemarket,high-earningpeopleorlow-earningpeople,etc.Moreover,itisalsonecessarytolaunchsomesalespromotioncampaign,suchasofferingdiscountforashortperiodoftime,forexample,"buyingoneandgettingonemorefree",inordertostimulatesalesandlettheconsumershaveagoodtry.Iftheyfeelgoodabouttheproduct,theywillprobablychooseitnexttime.IfyouchoosetopicC:Whatisimportantwhenexhibitingatatradefair?Whenexhibitingatatradefair,Ithinktherearethreepointstoconsider,namely,qualityofdisplay,selectionofstaffanddecorationofthebooth.First,thetradefairwillhavemassiveinfluenceonthepublicandmarket.Andmostofvisitorstothetradefairarepotentialbuyersoratleastwouldliketotakeinterestsinthecompaniesandtheproductsonthetradefair.Therefore,thehighqualityofdisplayinthetradefairwouldbethebestopportunityforanambitiouscompanytopromoteitsnewestproductsandbuiltupitsgoodimage.Second,wemusttaketheselectionofstaffintoconsideration.Sincethetradefairprovidesthemanufacturerswiththeformalstagestodisplaytheirproducts,thestaffselectedwillnotonlyrepresentthepublicimageofthecompany,butalsotaketheresponsibilityofexplainingandpublicizingtheproducts.Thestaffwhoarequalifiedfortheexhibitionmustbesmoothtalkerswithgoodpresentationandpossessconsiderableknowledgeonthecompanyaswellasitsproducts.Lastbutnotleast,decorationofboothshouldnotbeignored.Beforethetradefairtakesplace,usuallytherearealotofpropagandasaboutit,andtheorganiseralwaystriestoattractasmanycustomersaspossibletoattendthetradefairbypreparingpublicitymaterials,samplesandsomekeepsakewithcompany’slogo.Sothestaffhavetodecoratetheboothwithallthematerialsandputtheminorderbeforehand.知识点解析：暂无解析二、讨论(本题共1题，每题1.0分，共1分。)2、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolookatthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesSettingupaNewBranchCompanyThecompanyyouworkforisconsideringsettingupanewbranchcompanyinShanghai.Youhavebeenaskedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:whatthenecessityofsettingupanewbranchcompanymightbewhatpracticalarrangementthecompanyneedstomake.ForthreecandidatesSettingupaNewBranchCompanyThecompanyyouworkforisconsideringsettingupanewbranchcompanyinShanghai.Youhavebeenaskedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:whatthenecessityofsettingupanewbranchcompanymightbewhatpracticalarrangementthecompanyneedstomakehowtoevaluatethefeasibility.Follow-onquestionsDoyouthinksettingupabranchcompanyisimportantinbusinessexpansion?(Why?/Whynot?)Howisitimportanttochoosearightlocationofabranchcompany?(Why?/Whynot?)Doyouthinkthecompanyshouldchoosealocalpersontobetheleaderofthenewbranchcompany?(Why?/Whynot?)Doyouthinkthebranchcompanyshouldhiremorelocalpeopleinsteadoftransferringstafffromheadquarters?(Why?/Whynot?)Wouldyouliketoworkatanewbranchcompany?(Why?/Whynot?)Isitachallengetocarryoutbusinessinanewplace?(Why?/Whynot?)标准答案：A:Asyouknow,ourcompanyisconsideringsettingupanewbranchcompanyinShanghai.AndI’mhonouredtohavetheopportunitytoworkwithyoutoprepareaplanforit.B:Thepleasureismine.I’veheardaboutyoulongbeforeandIknowyouareveryexperiencedinmarketingandmanagement.DoyouthinkitistherighttimeforustosetupanewbranchcompanyinShanghai?A:Well,Ithinkthetimeisperfect.Ourcompanyhasbeengrowingrapidlyinthepastseveralyears.Withthebusinessexpansion,weneedtosetupbranchcompaniestomeetthegrowingvolumeofbusiness.Shanghaishouldbetheidealcityforourfirstbranchcompany.Youknow,thecityhasjustheldtheExpo2010successfully,andit’safamousinternationalmetropolis,secondonlytoBeijing.Inaddition,ShanghaiisalsothefinancialcentreofChinaaswellasaportcity,wheremanybigbanksandcompaniesgatheraround.B:Yeah,Shanghaiisdynamicandfullofopportunitiesandchallenges.However,thecompetitionisalsofierce.Don’tyouthinkitisabitriskytothrowahugeamountofmoneyonabranchcompanyrightnow?Afterall,thecostinShanghaiismuchhigherthanthatofothercitiesinChina.Maybeweshouldbecautiousandsteady.StepbyStep.A:It’stherighttime.Youknow,highinvestmentmakeshighreturn.Andthecompanyhasinvitedaprofessionalinstitutiontomaketheriskassessmentandafteralltheevaluation,ourcompanyconsidersitawisemove.B:OK,it’snotourjobtodecidethefeasibilityofsettingupabranchcompanyinShanghai.Ijusthopeitwillboostourbusinessfurther.AndhopefullyonedaywecouldgetinTheWorldTop500Enterprises.A:Nothingisimpossible.B:Well,let’shavealookatthepracticalarrangementsthecompanyneedstomake.Firstofall,Ithinkweshouldfindagoodofficelocation.Asourcompanyhasalotofbusinessvisits,theofficeshouldbeconvenientlysituatedwithsufficientparkingspace.A:Yeah,wealsohavetosetupaleadinggrouptobegintheworkinShanghai.Theyaretheadvanceforceandresponsiblefortheformationofthebranchcompany.Themainmembersofthisgroupshouldbeassignedfromourcompany,theparentcompany,andothermemberscanbeselectedfromShanghaibecausethelocalsaremorefamiliarwithhowtogetthingsdonethere.B:Definitely.Iwouldsuggestthatherewesetupacommandcentreaswell,collaboratingwithShanghaipart,becausetheyneedalotofsupport.Therefore,weshouldhaveaspecialdepartmentassistingthem.A:Iagree.知识点解析：暂无解析BEC商务英语（中级）口语模拟试卷第4套一、初试(本题共1题，每题1.0分，共1分。)1、Theinterview—about3minutesInthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.标准答案：Theinterview(Interlocutor:I,CandidateA:A,CandidateB:B)I:A,wheredoyoucomefrom?A:IcomefromHangzhou.I:Canyoutellmesomethingaboutyourhometown,A?A:Well,firstofall,Iwasborninthecity,butmovedtotheoutskirtsoftownwhenIwaslittle.HangzhouisfamousfortheWestLake,andisafairlylargecity—aprettyimportante-conomiccentreactually.Ithasapopulationof3million.It’sprettyflat,andissituatedrightonalargelake.I:WhatdoyouthinkisthemostprobleminChina,B?B:Iguessitistheoverpopulation.AlthoughChinahasbeencarryingoutastrictfamily-planningpolicywithonefamilyhavingonlyonechild,thepopulationisalreadyover1.2billionandisstillgrowing.Itcausesnotonlytheshortageoffoodandsheltersupplybutalsomoreseriousonessuchasunemployment,crimes,thelackofeducationandsoon.I:Areyouworkingorstillstudying?Howdoyoufeelit?B:Iworkasteacherinahighschool.Inmywork,Ilearnedhowtocommunicatewithmyassociates,interpersonalrelationscanbeessentialtoaprosectiveteacher.I:What’syourjob,A?A:I’mafinancemanager.知识点解析：暂无解析二、小型演讲(本题共1题，每题1.0分，共1分。)2、Minipresentation’—about5minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicfromthetwobelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.标准答案：A:Whenyouregisteratanexhibition,thereareseveralthingsyoushouldpayattentionto.Firstyoumustfindoutthemoneyyoupaytogointotheexhibition.Whenyouhavepaidfortheregistering,theexhibitionassistancewillshowyouyournumberofstand.Youcangotohavealookatyourexhibitionplace,ifyouarenotsatisfiedwiththeplace,youcanasktheexhibitionassistancetoreplaceyourspot.Atlasttheexhibitionassistancewillgiveyouyourexhibitionbadgesandinformationpack.B:Whenyoufindajob,itisimportantfirsttowriteyourresume.Inyourresume,youmustmakesurethatallofyourwritteninformationmakesapositiveimpressionontheinterviewers.Thenwhenyougetachancetohaveaninterview,youmustthinktheinterviewers’questionoverandexpressyourselfclearlyandfastprovingthatyouarethebestforthejob.Duringtheinterview,youshouldpaymoreattentiontoyourbodylanguageshowingthatyouareinterestedinthejob.知识点解析：暂无解析BEC商务英语（中级）口语模拟试卷第5套一、初试(本题共1题，每题1.0分，共1分。)1、Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.标准答案：(C=Candidate,E=Examiner)C:Nicetomeetyou.MayIgiveyouashortintroduction?E:Ofcourse,please.C:MynameisLiJingxuan.Fromthename,youcanseemyparentshopeIwouldbecomeaquiet,gracefulaswellasbroad-mindedgirl.But,infact,Iammorelikeaboy.E:Why?Couldyoutellmethereason?C:Yes,I’dliketo.Ienjoyedplayingwithboyssincemychildhood:Ithinkit’smoreexcitingandadventurous.E:Oh,Isee.Doyouliketravelling?C:Yes,verymuch.Ithinkit’sfantasticandappealing.E:Wherehaveyoubeen?C:IhavebeentoShanghai,andIwasshakenbyitsfasttempo.IhavealsobeentoZhejiang,whichisabeautifulprovince.E:Areyouastudentnow?C:Yes,IstudyatNanjing.E:Whatdoyouwanttodoaftergraduation?C:Oh,Ihaven’tconsideredthisquestionyet,becauseIamjustasophomore.E:DidyouattendanytrainingcourseforpassingBEC?C:No,Ilearneditbymyself.IfImetsomedifficulties,Iwouldaskourteacher.E:Verygood.Howoldareyounow?C:Lastmonth,Ihadmy20thbirthdaypartywithmyfriends,whichIwouldrememberforever.知识点解析：暂无解析二、小型演讲(本题共1题，每题1.0分，共1分。)2、Minipresentation’—about6minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyouridea.标准答案：Thethreemainbehaviortypesarepassive,aggressiveandassertive.Youcanuseanyofthesetypesalthoughtheassertiveposturethatsuitsmostoccasionsbest.Thepassivebodytypeshaveawithdrawnposture.Youmayfidgetabitwithyourhandsandhair.Bewareofsomefunnylittlemannerisms.Theycanbecomeintenselyirritatingtoanaudience.Ifyourpostureisaggressive,however,youtendtobequiterigid.Youcouldbeconstantlyswingingyourlegorcrossingyourarmsandclenchingyourfistandtheaudiencewillfelluncomfortable.Thatbringsmetotheassertiveposture.Inthispositionthereisminimaltensionandyourvoiceisfull,clearandvaried.You’readelighttolistento.Perhapsyou’restartingabusiness.Thenhowcanyoumakedreamcometrue?Persuasionistheanswerwhenyoutrytoattractfinancefromindividuals.Rememberthathewhohaspossessionscouldn’tbenaive.Soitwouldbeunwisetopromisethemthemoon.Putthemandeffortintoabusinessplanandanalyzethefeasibilityofyourproposals.You’remorelikelytosucceedwithadequatepreparations.Whenthebusinessisexpandingatafastpace,wecannolongerdependsolelyonindividualsourceforneed-defunds.It’stimethatwebegantodealwithfinancialinstitutions,e.g.banks.Theycan’tbemorecautiouswhenitcomestograntingloans.Inresponsetotheirsuspicion,youcanapplyforasmallamountatfirst.Repayitbeforethematuritytogetherwiththeinterestdue.Repeatthisprocedureuntilyou’vewonthebank’strust.知识点解析：暂无解析三、讨论(本题共1题，每题1.0分，共1分。)3、Inthispartofthetestyouaregivenadiscussiontopic.Youhave30minutestolookatthepromptcard,anexampleofwhichisbelow,andthenabout3minutestodiscussthetopicwithyourpartner.Afterthattheexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesProductPromotionYourcompanyisplanningtolaunchanon-linepromotionofitsnewadditionofaproductrange.Youhavebeenaskedtomakerecommendationsabouthowtodothiswell.Discussthesituationtogether,anddecide:howthepromotionwillappealtopotentialcustomersandbetrulyinfluentialhowtoincreasehitsfromcustomers.ForthreecandidatesProductPromotionYourcompanyisplanningtolaunchanon-linepromotionofitsnewadditionofaproductrange.Youhavebeenaskedtomakerecommendationsabouthowtodothiswell.Discussthesituationtogether,anddecide:howthepromotionwillappealtopotentialcustomersandbetrulyinfluentialhowtoincreasehitsfromcustomerswhetheritisnecessarytocollectfeedbackforthepromotion.Follow-onquestionsDoyouthinkonlinepromotionisalways,expensive?(Why?/Whynot?)Howimportantise-businessbecomingnowadays?(Why?)Whataretheotherwaysofonlinepromotion?Whatdoyouthinkisessentialforonlinepromotion?Doyouthinkcompanieswillmakemoreuseofe-mailandtheInternetinthefuture?(Why?/Whynot?)标准答案：A:Youknow,ourcompanyisplanningtolaunchanon-linepromotionofitsnewadditionofinstantnoodlerange.B:Aworthytry,isn’tit?Instantnoodlesaremostfavoredbybusyyoungpeopleandtheyarefrequentvisitorsoftheinternet.Thequestionishowtomakethepromotionappealtothemandbetrulyidentical?A:Wemayusemethodsofonlinepromotionsuchaspop-ups,bannersandanimations,tonameafew.Theycanbeimpressivewhenwellused,B:Thatmeanstheyneedtobeintrusive,relevant,entertainingandnotbeoverused.Otherwisetheywillbeoneofthemostannoyingthingsthatwilldistracttheuserfromreadingthecontent.A:Butofcoursetheyarenotthebestways.Forinstance,manneradscanbeexpensive.Toachieveanylevelofsuccess,theremustbeheavyrepetitioninordertogivetheadvertisementachancetoworkandthatrequiresalargebudget.B:Inmyopinion,abetterwayistoblendpromotionalandnon-promotionalinformationtodelivertheadvertisingmessages.Forinstance,wemayusenewerformatssuchasflashorTV-likecountersealstoshowtoourpotentialcustomerstheprocessofmakingqualityinstantnoodlesandhighlightoursellingpoint.A:Greatidea.Iseewhatyoumean.OneofourstrongpointsisthatweaddvitaminEtopreventthenoodlesfromgoingbadtooquicklyinsteadoftraditionalpreservativeorantisepticwhichpeoplearenotcomfortablewith.B:Inthatwayproductandpromotionaresubtlymixedandvisitorshardlyknowanadvertisingmessageisdelivered.Thatwouldbeimpressiveandinfluential.A:Exactly.Anotherthingwehavetoconsiderishowtoincreasehitsformcustomers.Doyouhaveanyideaonthat?B:Inmyopinion,toencouragevisitstooursite,wehavetoupdateinformationfrequencyandprovidemanyopportunitiesforinteraction.A:Goodidea.Andwecanorganizesomeonlinegamesandactivitieslikesweepstakes,contests,coupons,andrebatestoofferprizestothosewhotakepartin.B:Prizesmayincludeweekendholidays,CDorstampcollections.A:Andalargepackofournewadditionofinstantnoodles!B:WiththatIbelievehitswillincreaseandbrandrecognitiondoubled.Thisisagoodwaytocreateandcultivatecustomerloyalty.Follow-onquestionsYes,becausethesuccessofonlineadvertisingliesonheavyrepletion,whichrequiresalargesizeofthebudget.Itisbecomingamoreandmorepopularbusinesspracticeandwhetheracompanycanmakegooduseoftheinternetmaybecomeakeypointforitssurvival.Inadditiontobanneradvertisements,therearee-mailnewsletters,optine-mailannouncements,andonlinepressreleases,etc.Foronlinepromotion,repetitionisthekey.Thetargetmarketmusthaveampleopportunitytoviewandunderstandasalesmessagemultipletimestostatisticallyincreasethechancesofasale.Sure,e-mailandtheinternetareconvenient,instantandcost-effective.知识点解析：这道题的主题是网上产品促销。背景是你们所在公司计划开展一次网上促销活动，宣传公司的新产品。请你们就怎样成功开展这一活动提出建议。所给的提示点是怎样使该网上促销活动吸引潜在客户并真正产生影响和如何增加客户点击率。BEC商务英语（中级）口语模拟试卷第6套一、小型演讲(本题共1题，每题1.0分，共1分。)1、Inthispartofthetextyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.A.WHATISIMPORTANTWHEN...?YOURCOMPANYISINVOLVEDINAPRICEWAR—BEFLEXIBLE—PLEASINGCOUSTEMERSB.WHATISIMPORTANTWHEN...?PREPARINGFORABUSINESSTRIPABROAD—IDENTIFYINGTHEOBJECTIVESOFTHETRIP—BRINGINGNEEDEDTHINGSC.WHATISIMPORTANGWHEN...?PREDICTINGPROFITS—CURRENTSALESFIGURES—MARKETTRENDS标准答案：—I’mgoingtogiveeachofyouachoiceof3topics.I’dlikeyoutochooseoneofthetopicsandgiveashortpresentationonitforaboutaminute.Youwillhaveaboutaminutetoprepareforthisandyoucanmakenotesifyouwishwhileyouprepare.Afteryouhavefinishedyourtalk,yourpartnerwillaskyouaquestion.—Allright?Hereareyourtopics.[Interlocutorhandseachcandidateadifferenttopiccard,andsomepaperandapencilfornotes]Interlocutor:—Chooseoneoft