BEC商务英语（高级）写作模拟试卷15（共30题）

BEC商务英语（高级）写作模拟试卷15（共9套）（共30题）BEC商务英语（高级）写作模拟试卷第1套一、小作文(本题共1题，每题1.0分，共1分。)1、.Thechartbelowshowsthedistributionofpositiveandnegativeresponsesgiveninamarketsurveyaboutserviceprovisionataleisurecentre..Usingtheinformationfromthechart,writeashortreportabouttheresuItsofthemarketsurvey,describingcustomerreactionstotheservicesprovided..Write120-140words.标准答案：ReportonthedistributionofresponsesTheaimofthisreportistodescribethedistributionofpositiveandnegativeresponsesgiveninamarketsurveyaboutserviceprovisionataleisurecentre.Fortheticketcost,thenumberofpeoplewhowerenegativeis900,whichisalmostthreetimesasmanyasthepeoplerespondingpositively.Onthecontrary,950customersweresatisfiedwiththeattitudeofstaff.Only300customersheldanegativeresponse.Thebookingservicewasnearlyequallyevaluatedwith650positiveresponsesand600negativeresponses.Whenaskedabouttheparkingfacilities,550customerssaidsomethingnegativeaboutthiskindofservice,whereas700customersrespondedpositively.知识点解析：内容BEC高级考试的小作文在内容上要求考生在规定的时间和字数范围内，以简短报告的形式，客观地描述(describing)或比较(comparing)所给图表的数字，表述趋势和走向，做出推断等。因此，行文要求客观、简洁、明快。报告中只反映图表呈现的直观信息即可，不可随意加入自己臆想的内容，否则在对内容评分时会被扣分。沟通程度考官在对文章的整体内容进行评分时，着重考查文章的格式(format)和语域(register)。格式，就是要符合报告的书写规范。语域，就是要符合语言使用的场合或领域。因为第一部分只是小作文，字数要求比较少，可以不采用Introduction，Findings和Conclusion等小标题。以防超出字数。比较推荐的格式是：文章标题：RepotabouttheresuItsofthemarketsurvey第一段：用一句话介绍报告的目的。第二段：考生既可以将服务种类作为参考，也可以将顾客数量作为参考，不管采取何种参考作为切入点，都应该对每种服务类型的两种回应情况进行描述。建议考生在直接写数据之前采用较为高级的语言表达方式，例如衔接词和倍数表达。第三段：写结束语。由于这篇报告写的是顾客对于休闲中心市场调查的反映情况，所以结尾可以就顾客的满意程度给出建议。商务英语写作有正式与非正式文体之分，所以商务英语考试的作文应该采用正式文体，用语正式，语言风格要体现商务特征。小作文部分是正式文体或者中性文体。文章组织这个单项主要考查考生组织语言的能力，换言之，就是考查逻辑和排序。如果作文要在文章组织这一项上获得高分。建议考生多采用适当的衔接词(linkingwords)，保障逻辑稳定、句子顺畅。语言语言考查项目，主要集中在语法(grammar)和用词(vocabulary)两个方面。建议考生可以将“数据的描述用一般过去时”作为一种统一标准，因为图表中反映的信息都是对过去的事情进行统计而得出的数据。有的考生容易将图表描述和图画描述弄混而错用一般现在时，切记不要因为粗心而混用两种时态。另外，语法尽量精确，不宜犯单三、单复数、时态、语态之类的简单错误。考生还可以通过善用句型和丰富词汇来展现自己的语言能力。实现高分目标。值得一提的是，因为小作文部分基本上都是对升降、持平之类走势的描述，所以建议考生在考试前把每种趋势的高级表达都背下来两三个，防止因词汇量不够广而造成重复表达，使文章失色。二、大作文(本题共3题，每题1.0分，共3分。)2、.Yourcompanyrecentlysponsoredanationaleventforthefirsttimeandyourmanagerhasaskedyoutowriteareportonthis..Writeyourreportforyourmanager,includingthefollowinginformation:.abriefdescriptionoftheevent.whichaspectsoftheeventwereparticularlysuccessfulandwhy.thebenefitstothecompanyofsponsoringtheevent.whatneedstobedonebeforeconsideringfurthersponsorship.标准答案：Theaimofthisreportistogiveanoverviewoftheeventourcompanydecidedtosponsorandpresentthebenefitsandthepitfalls.Introductiontotheevent’Computer2003’wasthefiftheditionofanannualeventheldinLausanne(Switzerland).ItsgoalistopresentandpromotetheinnovationsintheITfield.ItssuccessDesignedtoinformprofessionals,theeventalsoreachedtheinterestofthepublic.Duringthewholeweek,thegueststookparkveryactivelyinthemeetings,therebydemonstratingahugeandsharedinterest,andthepublicwasnothingifnotcaptivatedbythedemonstrationsandshows.Unfortunately,theopeninghourswererelativelyrestrictiveanditwasthereforereallydifficuItforthevisitorstoseeeverything.TheplaceofourcompanyAsawidelyrecognisedtrainingservicesprovider,wewereofferedinreturnofoursponsorshipaplacetopromoteourbooksandtrainingprogrammes,complementedbyadvertisingareas.Wethereforehavebeenabletoreachmanypotentialcustomersaswellasothercompaniesinterestedinconsolidatingtheirstaff’sknowledge.InconclusionandforthefutureOurcompanywasreallywellexposedandreachedmanynewpotentialclients.Thereisnodoubtthatourfuturesaleswillbenefitfromthenumerouscontactsourstaffmade,andthereturnoninvestmentisthereforeundoubtelyreallygoodandworthoursponsorship.Weshouldconsiderthistypeofactionmoreoften.But,asourstaffisnotusedtothistypeofpublicity,weshouldconsideraspecialtraininginprovidingthecompanyanditsservicebeforedoingthistypeofactionagain.知识点解析：内容大作文部分对于内容的考查点就是考生是否能对所有要求的内容点进行充分的拓展，即每个小圆点的信息是否都被考生全部包括、合理传达。针对本题，前三点内容应置于Findings之中，最后一点内容应置于Recommendations之中，而Introduction的引导部分和Conclusion的结论部分则按照题目要求进行概括总结即可。另外，本题四个小圆点后的问题(如descriptionoftheevent，successfulaspectsoftheevent，benefitsforthecompanyfromthesponsorship等)个性突出，所以考生也能引用其中关键词作为个性化小标题。以下给出每点内容的思路点拨：→对于活动的描述，换言之，就是介绍活动的名称、性质(例如各种运动会、科技博览会、各种盛世大典等等)、地点(必须写出活动所在国家。以此点题nationalevent)和目标等。→谈到活动尤其成功的方面和原因，一般建议考生写一个成功的方面紧接着就写一点成功的原因，这样的句子会让文章的内容更加饱满，论述也有证可循。针对此项小圆点的要求，考生切忌写成“活动让我们公司的赞助获得成功”或者“我们公司在活动中的自我宣传和推广取得了极大的成功”，因为考题当中的“活动成功的方面”仅仅针对活动本身。既不是谈“赞助成功”也不是谈“公司成功”，否则，考生就偏题、跑题了。→描述活动赞助给公司带来的益处并不难，因为我们平时无论是阅读还是听力，接触这类语境的情况比较多，所以不会感到陌生。赞助商能够得到的益处一般都是自我推广、公司宣传、接触新客户和潜在客户、提高知名度、增加商务联系等等。→一般来说，建议肯定是和前面的问题相对应的。但是四个小圆点的要求都没有谈到让考生对此次赞助出现的问题进行描述，所以此时尤为重要的是：考生必须先把首次活动赞助的不足之处写出来(例如首次赞助准备不充分，员工不适应这类推广方式等等)，再对今后赞助需要考虑的方面进行描述(例如提前开会和准备，员工和企业培训等等)。沟通程度报告是一种格式化较强的文体，每一部分都有较为固定的句型。是否使用正确的布局和标准的句型，是沟通效果部分的主要考查点。常见句型如下：introduction部分：Theaimofthisreportisto…Findings部分：Thekeyfindingsareoutlinedbelow…Conclusion部分：Itwasconcludedthat…Recommendations部分：Itisessential／criticalto…文章组织考生在完成此项写作任务时，由于Findings部分一般包含了3个小圆点的内容，所以应该特别把握好上下文的逻辑关系和信息点之间的有效衔接。此外，格式上每个小圆点后的要求可以写成一段。内容上，严格对应小圆点后面的要求，不要任意改动。最常见的错误就是因为考生随意提建议，以致文章从report过渡到proposal而未达标。语言考生在写报告的时候很容易在时态和语态上出错。建议考生采用以下标准：Introduction部分使用一般现在时；Findings和Conclusion部分使用一般过去式；Recommendations部分使用一般现在时或者将来时态。多用被动语态使其委婉客观。特别是Conclusion和Recommendations两部分。考生还应尽量使用丰富的语法结构以及专业的商务词汇。例如：这篇文章提到的概述(giveanoverviewof)。隐患问题(pitfall)，作为回报(inreturnof)，员工素养(staffknowledge)，潜在客户(potentialcustomers)，广告位(advertisingareas)，推广形式(typeofpublicity)等。3、.Yourcompanyhasrecentlybeentakenoverbyanothercompany,andyourdepartmenthasbeenrestructured.ThishasresuItedinanumberofproblemswhichyouwanttomakethenewownersawareof..WritealettertotheManagingDirectorofthenewowners:.outliningwhatthesituationinyourdepartmentwasbeforethetakeover.explainingwhatproblemshavearisenandwhy.suggestinghowtheseproblemscouldberesolved.warningwhatmighthappeniftheseproblemsarenotresolved.标准答案：DearMrBlack,MynameisLauraWilliam,asalesteamleaderofournewcompany.IamwritingtoinformyouofthedetailedissuesrelatedtotherecentrestructuringofSalesDepartment.Firstandforemost,Iwouldliketooutlinewhatthesituationinourdepartmentwasbeforethetakeoverofthecompany.Thedepartmentatmospherewasharmoniousatthetime,andthestaffwereinhighmorale.Itisworthmentioningthatthepersonnelcommunicationwasopenandtimely,andtheleaderstreatedsubordinateswithhumility.Afterthemergerofourcompany,theSalesDepartmenthasbeenrestructured.ThishasresuItedinanumberofproblemswhichyoushouldbeawareof.First,wearenowmanagedbyasupervisorwhoistheformermanageroftheHRDepartment.Imean,asaresuIt,heisnotfamiliarwithourbusinessinSalesDepartmentatall,letaloneinvolvinghimselfwiththecurrentissuesarisingwithinoursector.Besides,thestaffincentiveregulationswithinthedepartmenthavebeenabolishedbythenewleadership,whichgeneratesthatemployeeshavenolongersharedknowledgeandinformationtimely.Aftercarefulconsiderationandcalculation,Isuggestappointinganewsalesmanagerwhoisspecializedinsalesworkwithtechnicalexpertise.Then,itisverynecessaryandimportantthatthestaffincentiveregulationswithinthedepartmentberestartedtoencouragestaffmemberstocoordinatewitheachotherforinefficientcommunications.Ihopewhatismentionedabovecanbeseenasahighprioritybecausethecomplaintsfromemployeesareheardeverywhere.Worsestill,thenegotiationsandproceduresofsaleswillberepeatedlyblocked.Iamlookingforwardtohearingfromyou.Yoursfaithfully,LauraWilliam知识点解析：内容题目要求考生写一封通知信息类信函，需要严格遵循商务信函的格式，信中需要说明信息的缘由、事情的经过、导致或可能导致的后果，建议的解决方案。考生需要拟定事情发生的原因、经过和后果，将题目要求的各个内容点进行拓展。因此，设定自己熟悉的情境对此项写作和信任，或者管理方法不合适，导致员工士气低迷等等。→此处解决方案首先应该是希望新的管理层(newowners)意识到这些问题，然后再提出具体的建议。考生提出的建议应该与之前的问题相对应。此外，因为这是商务信函而不是商务建议书，所以考生不需要大幅度谈意见和建议。→不解决问题可能导致的后果也应该紧扣问题。例如：员工积极性受挫则会导致销售业绩的下降，管理方式的不恰当则会导致人才的流失等等。沟通程度商务信函的目标读者一般是公司外部人员，通常互相之间比较陌生，即使互相熟悉，也要表现出适度的尊重。针对本题，考生可以在第一段为自己拟定一个合适的身份，因为是写给管理层。所以可以把自己定义为管理人员，比如销售经理(SalesManager)，也可以直接写自己的姓名。比如LauraWilliam，后续再交代信息背景。下面就信件正文每一段的首句进行示范：MynameisLauraWilliam，SalesManagerofournewcompany.Iamwritingtoinformyouofthedetailedissuesof…relatedtotherecentrestructuringofSalesDepartment.Asaresult，…Therefore，…Ihopethattheaboveinformationwillmakeyouawareof…Itissuggestedthat…Wewouldappreciateitifyoucouldtakeactionstoresolvetheseproblems.Ifthereisnosolution…文章组织建议考生将文章组织规范化，既可避免浪费考试时间，又可避免出错丢分。商务信函的所有内容都应顶格写。称呼语部分如果题目没有指定收信人姓名，考生可以写DearSir，或DearMadam，等，还可以自己编撰，比如DearMr.Smith，等。如果给了姓名，就要使用题目指定的姓名。结束敬语可以用Yoursfaithfully，或Sincerelyyours，等。三大部分的安排方法和丰富技巧已经提及。语言用词的丰富性也是语言部分的着重考查点。比如，通知信息类信函表达“不得不告知或者无奈告知”时可以用Iregrettoinformyouthat…等；表达“士气低迷”可以用lowmorale等。4、.Yourcompany’sexportsaleshavebeenfallingandtheSalesManagerhasaskedyoutoconsiderwaysofimprovingthem..WriteyourproposalfortheSalesManager:.givingreasonsforthedeclineinthecompany’sexportsales.suggestingwaysofimprovingexportsales.outliningtheadditionalresourcesthatwouldberequired.标准答案：Proposalonimprovingthecompany’sexportsalesIntroductionThisproposalsetsouttoanalyseandassessthereasonsofthedeclineinourcompany’sexportsalesandsuggestwaysofimprovingthesales.Theinformationpresentedisbasedonconsultingwithprofessionals.ReasonsforthedeclineofexportsalesThefollowingthreeaspectsarethereasonswhyourcompany’sexportsaleshavebeenfalling:—Competitors.Recently,therehavebeenalotofexporthouses.Theyprovidehigh-qualityservicewithalowerpricethanus.What’smore,competitorsoftenapproachourregularcustomerssoastooccupythemarketshare.—Currencydevaluation.Thedevaluationofdollarsshouldberesponsibleforourfallingsales,whichisnotbeneficialtoourexportactivitiestoalargeextent.—Managementwithinthecompany.Lackofmanagerswhoareskilledinsalesandmanagementisthebiggestinternalproblemwithinourcompany.Therefore,theemployeescannotbemotivatedsothattheywon’tperformverywellinthesaleswork.WaysofimprovingexportsalesItwouldbeadvisableforourcompanytorehiresomeexperiencedsalesmanagersfirstinsteadofthepreviousleaders.Second,weshouldorganisestafftrainingwhoseaimistoimprovetheirworkefficiencyandsalestechniques.Lastbutnotleast,wecandosomepromotionalcampaignstogivetheregisteredcustomersdiscount.AdditionalresourcesthatwouldberequiredOwingtothemajorfactorsofstafftraining,werequiretrainingteachers,trainingfields.Besides,weshouldestablishaprofessionalteamtomakeaspeciaItyofcompetitors.知识点解析：内容本题在内容上，要求考生在自己公司的出口销售量持续下降的背景下，就提高出口销售量的方法写一篇商务建议书。另外还要指出目前出口销售量下降的原因，并对未来的解决方案提出建议，同时列举所需的其他资源。下面分别就现状、原因、建议和其他资源给出几点参考：currentsituation：出口销售量急剧下降，员工绩效差，营业利润低等等。reasonsforthedecline：竞争对手多且强，管理人员能力差，销售工作消极怠倦等等。suggestingways：制订战略计划，制订市场分配计划，分析市场占有率，开展市场调研，撤换管理人员，激励员工，重整团队，企业培训等等。additionalresources：费用投资，人力投资，耗费时间等等。沟通程度为了体现商务性，对于建议书.考生需采用正式性文体。布局上，建议考生多使用“个性化小标题”，也就是根据每个内容点的要求，自己提炼出合适的小标题。范式小标题的参考句型。前文report部分已经列举。“个性化小标题”下的内容需要考生在正确的语域下根据写作需要选取合适的表达方式。文章组织考生对每个内容点的拓展应该全面均衡，以保证信息和布局的对称，建议考生每个内容点都展开2—3个长句，力争在结构组织的考查项中获得较高分数。切忌某个点说得过多而其他点一语带过甚至不提这种现象。语言写建议书时，时态问题是值得考生特别注意的地方。因为建议书一般要求考生针对未来提出意见和建议，所以时态以现在时和将来时为主，很少使用过去时。本题中，可能会用到的商务词汇有：市场调研(marketresearch)、广告活动(advertisingcampaign)、贬值(devaluation)、销售团队，推销人员(salesforce)、整合计划(integrationplan)、激励(energize／motivate)等。BEC商务英语（高级）写作模拟试卷第2套一、小作文(本题共1题，每题1.0分，共1分。)1、Thechartbelowshowstheforecastofunitsalesbyonlinehouseholdappliancescompany—EastcltyAppliancesLtd.forthefourquartersofnextyearineachofitsthreemainproductareas.Usingtheinformationfromthebarchart,writeashortreportdescribingandcomparingthesalesforecastsforthethreeproductareasfornextyear.Write120-140words.EastcityAppliancesLtd.SalesForecastsforNextYear标准答案：ReportonsalesforecastsforEastcityAppliancesLtd.Theaimofthisreportistocomparethesalesforecastsforthreeproductsfornextyear.Unitsalesofwashingmachinesarelikelytoremainat10,000duringallthefourquartersofnextyear.Air-conditioningsales,ontheotherhand,willsignificantlyincreaseduringthesecondquarterfrom20,000to32,000andreachthehighestat38,000duringthethirdquarter.However,inthefourthquarteritwilldropdrasticallyto18,000.UnitsalesofcolourTVswillgraduallyincreaseduringthefourquarters,startingoffat13,000inthefirstquarterandreachingthehighestof20,000inthefourthquarter.Itisconcludedthatair-conditioningwillbeEastcityAppliancesLtd.’sstrongestproductsinthefollowingyear.知识点解析：暂无解析二、大作文(本题共1题，每题1.0分，共1分。)2、Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.Question2Youworkforalargefastfoodcompany.AsthechainrestaurantsinShanghaiofyourcompanyhavebecomequitesuccessful,yourcompanyaimstoopennewonesinothercitiessuchasWuhanandNanchang.Yourjobistodosomemarketresearchinthesetwocitiesandreporttoyourmanagingdirector.Writeyourreport,includingthefollowinginformation:advantagesforopeningnewfastfoodrestaurantsinthesetwocitiesdisadvantagesfordoingsoyourconclusionfromthemarketresearchyoursuggestionsforthenewproject.Question3AsChina’smarketeconomyhasbeengettingmaturergradually,moreattentionshouldbepaidtocustomerservice,ifcompanieswanttomaintainsustainabledevelopment.Themanagingdirectorhasaskedyoutosuggestwaysofimprovingcustomerserviceofyourcompany.Writeaproposalforthemanagingdirector,includingthefollowinginformation:reasonsforstrengtheningthecustomerrelationsdepartmentwaysofhandlingcustomers’complaintswhyandhowtheafter-saleserviceshouldbeimproveddecisiontoadoptthepolicyof"Thecustomerisalwaysright".Question4Thedepartmentstore,whichyouworkfor,hasbeendoingsowellinsalesrecentlythatitneedstoreplenishitsstockwithavarietyofgoods.You’vebeenaskedtowritealettertooneofyourmajorsuppliersaboutyourneedsimmediately.Writeyourlettertoinformyoursupplierofyourneeds,includingthefollowinginformation:showingthanksandappreciationfortheircooperationandsupportallthetimethecurrentsituationofyoursaleslistingsomeofthemostneededgoodstheexpectedtimeofdeliveryandthepricesofgoodsasusual.标准答案：AsChina’smarketeconomyhasbeengettingmorematuregradually,moreattentionshouldbepaidtocustomerservice,ifcompanieswanttomaintainsustainabledevelopment.Itistruetoourcompany,too.Therefore,Iwanttomakeaproposalonhowtoimproveourcustomerservice.Firstofall,ourcompanyshouldstrengthenthecustomerrelationsdepartmentandimproveourwaysofhandlingcustomers’complaints.Manycasesfromlargeandsmallcompanieshaveprovedrepeatedlythatgoodwilltowardsallcustomerswillreaptangiblerewardsintheformofincreasedprofitsforbusiness.Weshouldexpendmoreresourcesincludingtime,effortandmoneyondealingwithcustomers’complaintsanddemands,studytheirneedsandtreatthemasiftheyweremembersofourownfamilies.Secondly,weshouldimproveourafter-saleserviceaswell,whichisdirectlylinkedwiththeincreaseofsalesvolumeandsalesincome.Whatismoreimportant,goodafter-saleserviceplaysadecisiveroleinkeepingouroldcustomersandattractingnewones.That’swhyweshouldtrainouremployeestoservethecustomersbetterandtrytheirbesttosatisfycustomers’needsanddemands.Lastbutnottheleast,Isuggestthatourcompanyadoptthepolicyof"Thecustomerisalwaysright".Onlyinthiswaycanwedoourbesttohelpourcompanyincreasesalesandprofitsandmaintainsustainabledevelopment,aslongaswekeepouroldcustomersandalwaysattractnewones.知识点解析：暂无解析BEC商务英语（高级）写作模拟试卷第3套一、小作文(本题共1题，每题1.0分，共1分。)1、.Thechartbelowshowsthepercentagesofacompany’sturnoverwhichwerecontributedbyitsmainproductareasinthreesuccessiveyears..Usingtheinformationinthechart,writeashortreportcomparingthecontributionsofthethreeproductstoturnoverinthethreeyears..Write120-140wordsonaseparatesheet.标准答案：Thechartshowshowmuchoftheturnoverofacertaincompanywascontributedbyeachofitsthreemainproductareasintheyears2000,2001and2002.Generallyspeakingwashingmachinesarethestrongestandheaterstheweakestofthethreeproducts.Thisbasicdifferencebetweenthetwobecameevenmorepronouncedinthisthreeyearperiodwiththecontributionofwashingmachinestothecompany’sturnoverrisingfromthirtypercentin2000tothirty-fourpercentin2002,whilethesharewhichtheheaterscontributeddroppedfromsixteenpercentin2000tosevenpercentin2002.Thecontributionofthethirdproduct-cookers-remainedrelativelysteadyduringthisperiod;itdroppedslightlyfromtwenty-twototwentypercentin2001,butrecoveredagainin2002.知识点解析：内容BEC高级小作文在内容上对考生的要求是，在规定的字数范围内，以简短报告的形式，客观地对图表的信息进行描述(describing)和比较(comparing)。因此，行文的客观性十分重要。这就要求报告中只反映图表呈现的信息，不可加入自己臆想的内容。沟通程度考官在对文章的沟通程度进行评分时主要考查文章的格式(format)和语域(register)。所谓格式，在这里就是要符合报告的书写规范。所谓语域，语言学的定义是，“使语言行为适应于某一特定活动类型、正式程度等的一种倾向”。这里可以简单理解成正式与非正式文体之分。显然商务英语考试的作文应该采用正式文体，语言风格要体现商务特征。文章组织考生若想让自己的作文在文章组织这一考查项上得到高分.就要采用恰当的“衔接手段”(cohesivedevices)，包括连接词(conjunctions)的使用，还有指代(reference)和替换(substitution)的运用。但是这些“手段”的运用要保证准确、恰当，不可生搬硬套。语言评分时对于语言的考查。主要考虑语法(grammar)和用词(vocabulary)两个方面。语法上首先要注意的是，图表中反映的信息都是对过去进行统计得出的数据，所以在用文字描述时应采用过去式，另外，在确保语法准确的同时，应尽量做到句式的多样性，这样容易取得更高的分数。在用词上同样应该尽量体现词汇的多样性。因为小作文部分基本上都是对升降走势的描述，若考生的词汇量不够广，很容易造成重复表达，使文章失色。所以，考生应该多积累归纳相关词汇，使自己在写作时可以自如运用。以下根据本篇小作文的特征，整理出描述走势的部分表达。二、大作文(本题共3题，每题1.0分，共3分。)2、.TheSalesManagerinyourcompanyislookingforavenuewherehecanholdathree-dayconferenceforsalesstaff.YouhaverecentlyattendedaconferenceattheMarstonConferenceCentreandtheSalesManagerhasaskedyoutoprepareareportonthesuitabilityoftheCentreforhisconference..WriteyourreportfortheSalesManager:.describingyourexperienceofthevenuewhenyouattendedtheconferencethere.assessingthepositiveandnegativeaspectsofthevenue.makingarecommendationastoitssuitabilityforyourcompany’sconference.标准答案：ReportonMarstonConferenceCenterTheaimofthisreportistoinformthatMarstonConferenceCenteristhemostsuitableplacetoholdtheupcomingthree-dayconferenceforthesalesforce.Lastweek,ourcompanyheldaseminarthereandthefeedbacksofserviceandenvironmentareexcellent.Pleaserefertotheintroductionbelowoftheconferencecenter.Location:Althoughitisintheoutpostofthecityandabitfarfromthedowntown,theenvironmentisveryfriendlyandgoodforemployeestorelax.Also,thefreshairandbeautifulscenerywillappealtoouremployeestotakepartintheconferenceactively.Consideringtheinconvenienceoftransportation,therewillbeshuttlesforemployeestogetthere.Conferenceenvironment:Itisaquietplaceandthereareenoughconferenceroomsavailablefordifferentchoices.Themodernfacilitiesthereallowlong-distanceaudioconferences.Althoughnotalltheroomsareequippedwithsuchfacilities,everyunitiscomputer-enhanced.Accommodation:Thecenterhastwobuildings:thewestoneisforconferenceandtheotherisforentertainment.Twentysingleroomsareequippedwithhighlycomfortablebeds.Food:Manycuisinesandbigdiningroomsareprovided.Theroomcancontain30peopleintworoundtables.Thecenteriswell-establishedforexoticcuisineaswell.Ouremployeeswillenjoytheirtimethere,especiallyintheirsparetime.Hereby,IhighlyrecommendMarstonConferenceCenterbedefinitelyyourchoice.知识点解析：内容写作第二部分对于内容的考查点就是。是否所有要求的内容点都得到了充分展开，也就是是否每个小黑点的信息都被有效传达。针对本题，前三点内容应置于Findings之中，最后一点内容应置于Recommendations之中，而Introduction和Conclusion则起到导入和概括性总结的作用。以下为每点内容的思路点拨：.提出自己参加会议时对那里的感受。.指出会议场所的优点和缺点。.解释为什么要推荐这里。.给出结论。沟通程度报告是一种格式化较强的文体，每一部分都有较为固定的句型。是否使用正确的布局和标准的句型，是沟通效果部分的主要考查点。常见句型如下：Introduction部分：Theaimofthisreportisto…Findings部分：Therecentinvestigation／surveyshowedthat…Conclusion部分：Itwasconcluded／agreedthat…Recommendations部分：Itisrecommended／proposed／suggestedthat…文章组织考生在完成此项写作任务时，由于Findings部分内容较长，特别要重视信息逻辑和其中各信息点的有效衔接。可采取分段和使用衔接词的形式保证文章组织效果，比如将第一点和第二点放在一段内，第三点属于评价，可另起一段。语言考生在写报告的时候很容易在时态上出错。一般来说，Introduction部分使用一般现在时；Findings和Conclusion部分使用过去时；Recommendations部分使用一般现在时或者将来时。若想获得高分，应尽量使用丰富的语法结构和专业的商务词汇。3、.Youaredissatisfiedwiththepoorservicethathasrecentlybeenprovidedbythecompanyresponsiblefordeliveringyourproductstoyourcustomers..Writealettertothecompany:.informingthemofthefallinthestandardoftheirservice.explainingwhyyouaredissatisfied.describingthebadeffecttheservicehashadonyourbusiness.detailingwhatactionyouintendtotakeiftheservicedoesnotimprove.标准答案：Dearsir,Wehavegotacomplaintletterfromoneofourexistingcustomerswhoclaimedthatyourdeliveryhaddelayedafewdaysthanusualandhadanimpactontheiron-goingprocess.Althoughwehavebeenpartnersforalmosttwoyears,Ihavetorecognisethatyourservicehasbecomeworsesincethissummer.I’mreallyanxiousaboutyourservicequalitybecauserecentlywehavereceivedtoomanyclaimscomplainingaboutyourcompany’spoorserviceandslowdelivery.Also,forthecommoditydelivered,thereweresomebreakages.Someofourclientsareinsistingonchangingtheexpresscompany,ortheywillstopdealingwithourcompany.Ithinkitwouldbebetterforyoutopayattentiontothispointandimproveyourcompany’sservicequality.Firstly,deliveryshouldbefinishedwithin2daystoourcustomers’sites.Secondly,pleaseensurethatallthegoodscanbedeliveredwithoutbreakageorshortage.Thirdly,pleaseprovidebetterserviceforourcustomers.Itwouldbebetterifyoucouldoffermoretrainingtoyouremployees.Ireallyhopeyoucouldhighlightthesepoints.Otherwise,wewillstopthecooperationwithyourcompanyandsearchforanewagencytodothecourierjob.Lookingforwardtoyourreply.Yoursfaithfully,知识点解析：内容内容如下：.针对物流公司的态度和行为进行投诉。.详细列举物流公司在送货方面的问题。.提出流程改善的建议。.强调流程改善的重要性。沟通程度商务信函都是写给公司外部人员的，语气要足够尊重。针对本题，正文的第一段应为自己指定一个适合题目的身份。比如客服部门经理。下面就信件正文的每一段的首句进行示范：MynameisAmy,CustomerServiceManagerof×××Company.Iamwritingtocomplainabout…Asaloyalclientofyourcompany,wehaveestablishedalong—termagreementfromyouforfiveyears.However,lamnotsatisfiedwith…Thefollowingactionsshouldbetakentosolvetheproblems.Ifthereisnoimprovement。wewillterminatethecontract，resorttolegalsystemforcompensation.Iamlookingforwardtohearingfromyousoon.文章组织商务信函的所有内容都要顶格写。如果题目没有指定收信人姓名，称呼语部分可以写DearSir／Madam等，如果指定了姓名，就要使用题目给定的姓名，比如“DearMr.Smith，”。结束敬语可以用“Yoursfaithfully,／Sincerelyyours,”等。第一段介绍写信人身份和写信目的；最后一段是展望段。即期待回信等；中间部分按信息点分段进行书写。语言用词的丰富性也是语言部分的考查点。比如运送问题是采购中经常会遇到的问题，“运送，物流”就有多种表达方式，如delivery，consignment，logistics和dispatch等。投诉信经常要用的“不满”也有多种表达方式，如benotsatisfiedwith…，bediscontentedwith…，beannoyedat…等。4、.Youfeelthatyourcompany’smainproductorservicewouldbenefitfrombetterpublicity.Thedirectorshaveaskedyoutowriteaproposalputtingforwardyourideas..Writeyourproposalforthedirectors:.mentioningtheproductorserviceconcerned.statingtheshortcomingsofthecurrentadvertising.outlininghowyourcompetitorspublicisetheirproductsorservices.suggestingadifferentapproachtoadvertising.标准答案：ProposalonBetterPublicityIntroductionOurcompanyisoneofthemostnotedcompaniesinthefieldofpersonalcomputers.Thisproposalsuggestsanewadvertisingcampaignforourmainproductforbusinesspurpose.ThePChastakenupabout60%ofmarketshare,butfalls10%thisseason.Outofbusinesspurpose,theproposalsuggestslaunchinganewadvertisingcampaignforourmainproduct.CurrentSWOTAnalysisInordertobetterpublicisetheproduct,anSWOTanalysisisnecessarytoidentifyandanalysethecurrentstatus.StrengthTheproducthasalreadybeenadvertisedonsomefamousmagazinesandpapers,whichhasgeneratedcertaininfluenceonourbusinesscustomers.WeaknessThesemagazinesareintendedforbusinessmenandwomenaroundtheir30s.Therefore,thetargetedgroupistoonarrowintermsofproductsales.Sometimesnichemarketwillnotprovideagoodsaleseffect.OpportunityWehaveenteredintoanagreementwithlocalTVandsomedifferentkindsofjournalsandmagazinesfromwherewecanhaveabroadertargetgroup.ThreatsOurpricingisalittlebithighwhichmightbeapotentialproblemforourcustomers,especiallythoseyoungstudents.Also,thelogoisnotquitecatchyaswell.Moreover,timelytechniqueandsoftwareupdatecountsaswell.Competitor’sMarketingTomakeournewadcampaignsucceedinthecompetition,ourmarketingstaffhaveconductedextensivesurveysandresearches,especiallyontheproductsofthesameuserscope.TheresultsaysthatourcompetitorshavewonderfulpamphletsandTVstorieswithunforgettablejinglesbroadcastbeforesoapoperasofhighhits.Conclusion’sMarketingAftercommunicatingwithsomesupervisorsandteammembers,wesuggestthatweshouldhaveouradsonlineandincreaseonlinespending,andwell-designedlogo.Wealsorecommendtodesignsomeaudioads.OurPRmanagerhasagreedtocooperatewiththeMarketingDepartmentinthenextadcampaignasbestaspossible.知识点解析：内容本题对内容上的要求就是提出建议改善公司的广告宣传。沟通程度建议书应采用正式文体，以体现商务性。在布局上，建议书多使用“个性化小标题”。也就是根据每个内容点的要求，自己拟写小标题。在Introduction和ConcIusion部分的参考句型可参见Report部分的举例。“个性化小标题”下的内容。在正确的语域下根据写作需要选取合适的表达方式。文章组织建议考生对每个内容点都用两到三句话的篇幅展开，这样能够保证信息均衡，分布平均，有利于在结构组织的考查项中获得较高分数。切忌一边倒，即某个点说得过多，而其他点一语带过。语言写建议书时，在语法上一定要注意的是时态问题。因为建议书多是针对未来提出建议，所以时态主要以现在时和将来时为主，很少使用过去时。本题中，可能会用到的商务词汇有：swotAnalysis(态势分析)，targetedgroup(目标客户群)，nichemarket(小众市场)，userscope(用户群体)等。BEC商务英语（高级）写作模拟试卷第4套一、小作文(本题共1题，每题1.0分，共1分。)1、Thepiechartsbelowshowthepercentagesofacompany’sbatterysellingcond