澳大利亚移动支付用户分析报告：Samsung Pay-外文版培训课件2024.7微信支付宝

CONSUMERS&BRANDSMobile

payment:

Samsung

Payusers

in

AustraliaConsumer

Insights

reportJune2024Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofSamsung

PayusersinAustralia:who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

toRegion:

56countriesbenchmark

SamsungPayusers

inAustralia(’’brandusers’’)

againstAustralianmobile

payment

users

ingeneral

(’’category

users’’),

and

theoverall

Australianconsumer,

labelled

as

’’all

respondents’’

inthe

charts.Numberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Australia)•

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

June

2024Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsSamsung

Pay

is

the

tenth

most

used

mobile

payment

service

in

Australia

withApple

Pay

in

first

placeManagement

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinAustraliaApplePayafterpay52%32%31%PayPalGoogle

Pay26%CommBank

Tap&PayANZTapand

PayZipPay21%15%15%BankAustraliaTapandPayAlipay9%9%SamsungPay8%4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=760

mobile

payment

usersConsumer

Insights

Global

as

of

June

2024Sources:The

share

of

mobile

payment

users

using

Samsung

Pay

declined

by5percentage

points

since

Q1

of

2021Management

summary:

brandusagetimelineTimeline

of

mobilepaymentusersusing

Samsung

Pay13%12%9%9%9%8%8%8%8%7%7%7%7%2021

Q12021

Q22021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=35

-

65

Samsung

Payusers,n=471

-

760mobile

payment

usersSources:Consumer

Insights

Global

as

of

June

2024Samsung

Pay

users

in

AustraliaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsSamsungPayismore

popularamongMillennials

thanother

mobile

paymentservices.Havingagood

timeisless

important

toSamsungPayusers

thantoothermobile

payment

users.Itstands

out

that41%

ofSamsung

Payusers

think

thatthey

could

savealot

ofmoney

ifthey

took

financialadvice.Reddit

ismore

popularamong

SamsungPayusers

thanthe

average

mobilepayment

user.SamsungPayismore

popularamongScience

andtechnology

are

relativelymale

mobile

payment

users

than

female

prevalent

interests

of

SamsungPaymobile

payment

users.

users.42%

ofSamsung

Payusersareinnovators

or

early

adopters

ofnewproducts.SamsungPayusers

remember

seeingadsinvideo

gamesmore

often

thanother

mobile

payment

users.SamsungPayhasalarger

share

ofusers

Shoppingisarelatively

popularhobbyArelatively

highshare

ofSamsungPayusers

think

thatclimate

changeisanissuethatneedstobeaddressed.with

ahigh

income

than

other

mobilepayment

services.among

SamsungPayusers.SamsungPayusers

are

more

likely

toliveinmegacities

thanmobile

paymentusers

ingeneral.6Sources:Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Samsung

Pay

is

more

popular

among

Millennials

than

other

mobile

paymentservicesDemographic

profile:

generationsAgeof

consumersinAustraliaBrand

users14%64%17%22%5%Category

usersAllrespondents30%45%3%24%38%29%9%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=59

SamsungPayusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Sources:Samsung

Pay

is

more

popular

among

male

mobile

payment

users

than

femalemobile

payment

usersDemographic

profile:

genderGenderofconsumersinAustraliaBrand

users63%37%Category

usersAllrespondents48%50%52%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=59Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Sources:A

relatively

high

share

of

Samsung

Pay

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinAustralia39%34%30%22%20%21%20%15%15%14%14%12%12%11%10%7%2%2%1%0%

0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

has

a

larger

share

of

users

with

a

high

income

than

other

mobilepayment

servicesDemographic

profile:

incomeShare

ofconsumersinAustralia

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users45%29%26%26%Category

usersAllrespondents39%35%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Compared

to

other

mobile

payment

users,

Samsung

Pay

users

are

relativelylikely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinAustralialive51%36%32%20%18%16%13%13%

13%10%10%10%8%8%8%7%6%6%5%5%3%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

are

more

likely

to

live

in

megacities

than

mobile

paymentusers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinAustralia32%29%29%25%20%20%19%18%

18%14%

14%14%11%11%8%8%5%5%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=59

Samsung

Pay

users,

n=760

mobile

payment

users,

n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

20248%

of

Samsung

Pay

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinAustraliaBrand

users8%92%86%0%Category

usersAllrespondents11%9%3%88%3%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedHaving

a

good

time

is

less

important

to

Samsung

Pay

users

than

to

other

mobilepayment

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinAustralia57%55%54%45%

49%44%41%44%43%35%32%32%32%31%30%29%27%25%

25%20%20%19%19%16%15%14%14%12%11%9%AhappyrelationshipAnhonest

andrespectable

lifeSafety

andsecurityTobesuccessfulMaking

myown

decisionsHavingagood

timeSocial

justiceLearningnew

thingsTraditionsAdvancingmy

careerBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Science

and

technology

are

relatively

prevalent

interests

of

Samsung

Pay

usersConsumer

lifestyle:

main

interestsTop10

interestsofSamsung

Pay

usersinAustralia59%58%54%53%53%51%47%46%46%43%43%42%38%42%42%41%41%37%35%34%32%33%31%30%29%28%28%27%24%22%Movies,TVshows&musicTravelFood

&diningScience

&technologyHealth

&fitnessFinance&economyFashion&beautySportsCareer

&educationHome

&gardenBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

MultiPick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Shopping

is

a

relatively

popular

hobby

among

Samsung

Pay

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofSamsung

Pay

usersinAustralia79%54%49%49%46%

39%38%46%44%42%37%41%41%40%34%33%36%34%34%33%32%31%29%30%30%27%25%24%21%19%ShoppingTech

/computersOutdooractivitiesVideo

gamingCooking/bakingSocializingMeditation/wellnessDIYandarts&craftsPetsTravelingBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,

smartphone)?";Multi

Pick;Base:n=59

Samsung

Pay

users,

n=760

mobile

payment

users,

n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

are

more

likely

to

go

dancing

than

other

mobile

paymentusersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofSamsung

Pay

usersinAustralia22%22%19%17%17%17%17%15%15%15%15%13%11%10%10%9%9%9%8%8%8%8%8%8%8%7%6%6%

6%6%CyclingDancingYoga

/pilatesBadmintonCricketFitness,aerobics,

cardioAustralianFootballBasketballGolfHunting

/fishingBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=33

Samsung

Payusers,n=344

mobile

payment

users,n=4,799

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

are

more

likely

to

follow

American

football

than

othermobile

payment

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

bySamsung

Pay

usersinAustralia34%27%25%22%22%22%20%20%18%18%17%17%13%13%12%

12%12%10%11%

11%8%8%7%7%6%6%6%6%5%4%AustralianFootballBasketballAmericanfootballBoxingMotorsportsSoccerCricketGolfBaseballRugbyBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device(e.g.,

smartphone)?";

Multi

Pick;Base:n=25

Samsung

Payusers,n=235

mobile

payment

users,n=3,931

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

personal

finances•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21Itstands

out

that

41%

of

Samsung

Pay

users

think

that

they

could

save

a

lot

ofmoney

if

they

took

financial

adviceConsumer

attitudes:financeAgreementwithstatements

towards

financeinAustralia51%41%40%39%37%36%29%28%28%26%24%22%21%18%16%Icould

imaginedealingwith

my

financialIcould

savealot

ofmoney

ifItook

adviceIftheservice

is

good,

Onlinefinancialservices

New

financialtopics,I’mhappy

topayfor

havemademe

confidentsuchascrypto

andNFTs,fascinatemetransactionsexclusively

from

afinancial

expert

account

administration

abouthandling

my

ownviamy

smartphoneandtransactionsfinancesBrand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

MultiPick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=2,015

all

respondentsConsumer

Insights

Global

as

of

June

202442%

of

Samsung

Pay

users

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinAustralia39%38%37%29%24%21%20%19%

18%19%17%12%5%2%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=59

Samsung

Pay

users,

n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Samsung

Pay

users

think

that

climate

change

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Australiaaccording

toSamsung

Pay

users64%61%54%51%56%53%49%46%46%42%41%38%37%37%36%

37%30%29%34%30%33%32%32%32%31%

31%29%28%21%20%ClimatechangeHousingRising

prices/inflation/cost

of

livingEconomicsituationHealth

andsocial

securityEnvironment

UnemploymentEducationGovernmentdebtCrimeBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Compared

to

other

mobile

payment

users,

Samsung

Pay

users

tend

to

havemore

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinAustraliaBrand

users14%41%39%7%Category

usersAllrespondents21%40%29%10%20%42%25%14%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

MultiPick;Base:

n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsReddit

is

more

popular

among

Samsung

Pay

users

than

the

average

mobilepayment

userMarketing

touchpoints:social

media

usageSocial

mediausageinAustraliabybrand93%85%79%76%64%

64%64%63%60%54%53%40%43%43%43%35%26%27%28%21%

21%

22%

21%29%24%23%19%16%13%8%FacebookYouTube

InstagramTikTokPinterestRedditSnapchat

X(Twitter)AllrespondentsLinkedInTwitchBrand

usersCategory

users27

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=14

Samsung

Payusers,n=191

mobile

payment

users,n=3009

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

tend

to

read

daily

newspapers

more

often

than

mobilepayment

users

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinAustraliahavebeen

using

inthepast4weeks90%83%82%70%77%74%75%73%57%67%54%55%

56%56%41%49%49%47%45%37%44%42%33%37%34%29%26%25%17%24%24%14%14%DigitalvideocontentTVDigitalmusiccontentRadioPodcastsOnlinenewswebsitesDailynewspapersMagazinesMovies

/cinemaOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=59

Samsung

Payusers,n=760

mobile

payment

users,n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

remember

seeing

ads

in

video

gamesmore

often

thanother

mobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereSamsung

Pay

usersinAustraliahavecome

across

digitaladvertisinginthepast4weeks61%57%54%51%51%50%49%47%45%44%41%41%35%41%39%39%38%37%35%30%29%29%28%28%25%24%21%19%19%14%Video

portalsSocial

mediaVideo

gamesWebsitesandappsof

brandsVideo

streaming

Onlinestores

SearchenginesservicesPodcastsEditorialwebsitesandappsMusicportalsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobiledevice

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=59

Samsung

Payusers,n=760

mobile

payment

users,

n=12,120

all

respondentsConsumer

Insights

Global

as

of

June

2024Samsung

Pay

users

remember

ads

they

saw

in

printed

magazines

and

journalsmore

often

than

other

mobile

payment

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinAustraliahavecome

across

non-digital

advertisinginthepast4weeks61%49%53%51%47%47%44%44%42%39%38%38%36%36%28%34%34%31%26%21%20%18%17%16%OnTVOntheradioOnadvertising

By

mailshot

/InprintedmagazinesandjournalsDirectly

inthestoreInprinteddailynewspapersAtthemovies/cinemaspacesadvertisingmailon

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay