2024年上半年Mini LED电视市场趋势及预测“以价换量”策略 见效中国Mini LED 电视下一步怎么走

2024年上半年MiniLED电视市场趋势及©2024NielsenConsumerLLC.AllRightsReserved.ConfidentialandproprietaryPTV|China|主流显示技术产品主力尺寸均价对比|PriceCNY|2024H104.5x5.4x5.4x4.3x3.9xNIQ数据来源：根据网络公开信息；GfK中国零售监测市场；传统LCD指的是采用非MiniLED技术的LConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|MiniLED电视市场规模及渗透率推移|SalesThs.Units,Mio.SalesValueCNY|2019~2024H1201920202021202220232024H1-1061%201920202021202220232024H1-1061%6699%145%92%135%201920202021202220232024H1-5396%4204%201%111%248%NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|电视市场均价vsMiniLED电视均价变化|PriceCNY|2023H1vs2024H120,00018,00016,00014,00012,00010,0008,0006,0004,00002,00002.2x电视市场均价MiniLED电视市场均价2.4x2.3x2.1xNIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|分价格段各显示特性分布|PriceCNY,SalesValueCNY%|2023H1vs2024H123H124H1OLEDMiniLED口OthersOLEDMiniLED口Others市场比重56.554.021.6NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|MiniLED电视市场分“背光分区”&“峰值亮度”比重及同比|SalesValueCNY%|2023H1vs2024H1100%80%60%40%20%>2000>1000<=2000>500<=1000<=500.0%..199%.35.1%39.2% 32.3%215%100%80%60%40%20%>2000>1000<=2000>500<=1000<=500.0%..199%.35.1%39.2% 32.3%215%.244%2023H12024H1销售额比重2024H1销售额同比100%80%60%40%20%0% 18.4% 18.4%31.6%21.9%35.4%39.5%19.7%9.4%4.3%26%>3000>2000<=3000>1500<=2000>1000<=1500>500<=1000<=5002023H12024H1NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|MiniLED电视市场在销新品产品结构变化|在销新品数量%|23W1-W28vs24W1-W28<=500>500<=1000>1000<=1500>1500<=2000>2000<=3000>30003.9%3.1%2.5.6%24.0%10%20%30%40%50%60%70%80%90%100%<=500>500<=1000>1000<=2000>2000%%5.6%32.7%23.1%5.4%0%10%20%30%40%50%60%70%80%90%100%NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|MiniLED电视市场品牌份额变化|SalesValueCNY%|2023H1vs2024H118.6%23.1%18.6%23.1%NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.4%3%3%200,000150,000100,00050,00004%3%3%200,000150,000100,00050,0000PTV|China|MiniLED电视分降价折扣率市场表现|SalesValueCNY%|23W21~W25vs24W21~W25250,000250,00049%49%12%67%67%4%4%23W21~W2524W2NIQConfidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|Global|MiniLED市场比重&品牌格局|SalesValueUSD%,PriceUSD|2021~2024M1-M5 海外（不含北美及中国）ForeignBrands 海外（不含北美及中国）ForeignBrands6.9%7.5%7.6%4.0%202120222023ForeignBrands6.7%3.3%NIQ数据来源：GfK全球零售监测市场（不含北美）；中国品牌仅含中国本土品牌，不含收Confidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.PTV|China|MiniLED电视市场规模预测|SalesThs.Units,Mio.SalesValueCNY|2023vs2024F +273% +273%20232024F +149% +149%20232024FNIQ数据来源：GfK中国零售监测市场；2024F为市场规模预测Confidentialandproprietary©2024NielsenConsumerLLC.AllRightsReserved.欢迎发邮件至marketing-china@联系我们关注GfK官方微信获取最新行业洞察“GfK市场洞见”小程序关注GfK官方微信获取最新行业洞察©2024NielsenConsumerLLC.AllRightsReserved.