跨境电商英语-课件 Unit 3 Store Management

跨境电商英语Cross-BorderE-CommerceEnglish浙江省中高职一体化贯通系列教材Unit3StoreManagementUnitOverviewAfterstudyingthisunit,youwillbeableto…acquirebasicknowledgeaboutproducttitlesandproductdescriptions;understandsometipsofwritingawell-craftedproductdescription;introducetheimportanceofstoredescriptionandstoreprofile;cultivatepatientandmeticulousworkingattitudeandcraftsman’sspiritofconstantlystrivingforexcellence.Contents目录Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upTask1

Havingcomplicated,duplicatedorunclearproducttitlescanseriouslydamageyourchanceofmakingasaleonline..Producttitlesshouldneverbefilledwithdisputedoffers,claims,salesmessaging,oranythingelseotherthantheproductanditsdistinguishingfeatures.Comparethefollowingproducttitles.Discussingroupswhichoneisbetterandwhy.

1.OrganicARGANOil30ml—NaturallyRichinAnti-AgingVITAMINE—100%Pure&Certified—SEERESULTSORMONEY-BACK—ForNATURALFaceMoisturizingHairTreatment,Skin&NailCare2.All-newKindleOasis—Nowwithadjustablewarmlight-8GB,Graphite(internationalversion)

Task2

Peoplewriteanenquirywhentheywanttoaskformoreinformationabouttheproductorservicethatintereststhem.Theyareinterestedinpurchasingaproduct,butwouldliketohavemoreinformationbeforemakingadecision.Inthiscircumstanceyouneedtoofferaproductdescription.Doyouknowwhatthefunctionofwritingaproductdescriptionisandwhattherequirementsareonthelanguageusedinaproductdescription?Suggestedanswer:1.Whatistheuseofwritingaproductdescription?Aproductdescriptionisused:1)Toselltheproduct;2)Toinstructtheuserhowtooperatetheproduct(machinecar,etc.);3)Toexchangetheinformation.2.Whataretherequirementsonthelanguageusedinaproductdescription?Conciseandcomprehensive.Simplesentencesandimperativesentencesarealwaysusedinaproductdescription.02ListeningTask1Listentothepassageandanswerthefollowingquestions.1.Accordingtothepassage,whatisusuallythefirststepofreleasingproducts?________________2.Whatdoestitledescriptionconsistof?____________________________________________________3.Whatarethecorewords?________________________________4.Whatarelongtailkeywordsknownas?_____________5.Accordingtothepassage,forthesamecategoryofproducts,whatcanweusefortitledescription?_______________Titledescription.Corewords,attributewords,longtailkeywordsandsoon.Keywordstodescribetheproducts.Flowwords.Titletemplates.Task1Listentothepassageandanswerthefollowingquestions.Scripts:Titledescriptionisusuallythefirststepofreleasingproducts,andisextremelyimportanttoCross-borderE-commerceproducts.Whenbuyersselectproductsonthird-partyCross-borderE-commerceplatforms,theyoftensearchthroughkeywords.Agoodtitleallowsyourproductstobesearchedbybuyers,maximizesthepageviewsofproducts,increasesproductexposure,improvesproductranking,aswellasstimulatesbuyers'desiretobuy.Agoodtitledescriptionshouldstimulatebuyers’desiretobuydirectlyafterbuyersseethetitleandwithoutevenclickingintothedetails.Thefirstthingtofollowisthatyouneedtomakesurethetitledescriptionisacollectionofproductkeywords.Therefore,wemustputthecoreandmostaccuratekeywordsofproductsinthetitledescription.

Ingeneral,titledescriptionconsistsofcorewords,attributewords,longtailkeywordsandsoon.Insimpleterms,thecorewordsarethekeywordstodescribetheproducts.Forexample,thecorewordofawomen'sdresscanbe“dress”or“women'sdress”.Attributewordsareusedtodescribesproducts’attributes,suchascolor,size,material,style,use,andsoon.Longtailkeywords,alsoknownasflowwords,refertothekeywordsthatdonothavemuchrelationshipwiththeproducts,butcanbringmorepageviews,suchas“plussize”,“freeshipping”andsoon.Afteraperiodofshopoperation,therewilloftenbehundredsoreventhousandsofproducts,andmanyofthembelongtothesamecategory.Ifweareconscientiousabouteachtitledescription,theworkloadistooheavy.Soforthesamecategoryofproducts,wecanusetitletemplates.Thatis,thecorewordsstaythesame,changeattributewordsaccordingly,andreplacethelongtailkeywords.Task2Listentothefollowingpassageandfillintheblankswiththemissingwords.Productpagesneedtodomorethanprovideanimage,aproductdescription,andanAddtocartbutton:theyneedtoselltheproduct.Todoso,productpagesmust1.__________orassureusersthatthisistheitemthat2.____________________.Yetmanyproductpagesfailtodothis.Whenusersrelyonawebsite’sproductinformation,theydonotgetthechancetotouchtheproduct,readitspackaging,tryiton,oraskasalespersonaquestionfacetofacebeforepurchasing.Beingclearand3._________________________areessential.Inoure-commercestudies,wefoundthat20%oftheoveralltaskfailuresinthestudy—timeswhenusersfailedtosuccessfullycompleteapurchase—couldbeattributedtoincompleteorunclearproductinformation.Leavingshoppers’questionsunansweredcan4.____________orevenworse,makeshoppersabandonnotjustthepurchase,butthesiteaswell.Oneshopperinarecentstudycouldnotfindtheinformationheneededintheproductdescription,soheleftthesitetosearchonlineformoreproductinformation.Inthecourseofhissearch,hefoundanothersitewiththesameproduct,amorecompletedescription,andalowerprice.convincemeetstheirneedsdescriptiveproductpagesderailasaleIngeneral,whenyourun5._________________andhearthetestusersay,“NowIwouldgotosearchonline,”youknowyoursiteismakinglessthanhalfthemoneyitcould.Losingausertosearchenginesisalmostidenticaltolosingtheorder.ausabilitystudyTask2

Listentothefollowingpassageandfillintheblankswiththemissingwords.Productpagesneedtodomorethanprovideanimage,aproductdescription,andanAddtocartbutton:theyneedtoselltheproduct.Todoso,productpagesmustconvinceorassureusersthatthisistheitemthatmeetstheirneeds.Yetmanyproductpagesfailtodothis.Whenusersrelyonawebsite'sproductinformation,theydonotgetthechancetotouchtheproduct,readitspackaging,tryiton,oraskasalespersonaquestionbeforepurchasing.Beingclearanddescriptiveproductpagesareessential.Inoure-commercestudies,wefoundthat20%oftheoveralltaskfailuresinthestudy—timeswhenusersfailedtosuccessfullycompleteapurchasewhenaskedtodoso—couldbeattributedtoincompleteorunclearproductinformation.Leavingshoppers'questionsunansweredcanderailasaleorevenworse,makeshoppersabandonnotjustthepurchase,butthesiteaswell.Oneshopperinarecentstudycouldnotfindtheinformationheneededintheproductdescription,soheleftthesitetosearchGoogleformoreproductinformation.Inthecourseofhissearch,hefoundanothersitewiththesameproduct,amorecompletedescription,andalowerprice. Ingeneral,whenyourunausabilitystudyandhearthetestusersay,“NowIwouldgotoGoogle,”youknowyoursiteismakinglessthanhalfthemoneyitcould.LosingausertoGoogleisalmostidenticaltolosingtheorder.Task3Listentothefollowingpassageanddecidethefollowingsentencesaretrue(T)orfalse(F).1.Productpricingcanimpactalmosteveryaspectofyourbusiness.2.Pricesensitivityisoneofthekeyfactorstocompanies’pricingchoices.3.Studieshavealsoshownthatsmallvariationsinpricecanraiseorlowerprofitabilitybyasmuchas12%or50%.4.It’snoteasytogetstuckonyourpricingstrategywhenyou’relaunchinganewbusinessorproduct.5.Cost-pluspricingisthesimplestwaystopriceyourproduct.FFFTTTask3Listentothefollowingpassageanddecidethefollowingsentencesaretrue(T)orfalse(F).Pricingyourproductsisoneofthecornerstonedecisionsyou’llmakeasabusinessowner.Itimpactsalmosteveryaspectofyourbusiness.Yourpricingisadecidingfactorineverythingfromyourcashflowtoyourprofitmarginstowhichexpensesyoucanaffordtocover.Italsoaffectsyourcustomers.Pricesensitivityisoneofthekeyfactorstocompanies’pricingchoices.Customersarewellinformedabouttheirpurchasesnow,andtheyaresensitivetopricebecausetheywantthemaximumbenefitsfortheirmoneyandtime.Studieshavealsoshownthatsmallvariationsinpricecanraiseorlowerprofitabilitybyasmuchas20%or50%.That’swhyit’salltooeasytogetstuckonyourpricingstrategywhenyou’relaunchinganewbusinessorproduct,butit’simportantnottoletthedecisionstopyoufromlaunching.Thebestpricingdataentrepreneurscangetisfromlaunchingandtestingwithrealcustomers—butyoustillneedtostartsomewhere,withapricethatworks.It’seasytofallintoablackholeifit’syourfirsttimepricingaproduct.Fortunately,thereisasimplewaytopriceproductssothatyousellprofitably.Pricingtoucheseverythingfromyourbusinessfinancestoyourproduct’spositioninginthemarketwithconsiderationslikewhetherit'stimeless,bespoke,orashort-livedtrendingproduct.Italsofactorsintohowyoumakeaprofitsellingononlinesellingsites.It’sakeystrategicdecisionyouneedtomakeforyourbusiness,anditcanbejustasmuchanartasitisascience.Ifyou’retryingtofindtheretailpriceofyourproduct,thereisarelativelyquickandstraightforwardwaytosetastartingprice.Remember,justbecauseit’sthepriceyouusetolaunchdoesn’tmeanit’sthepriceyou’lluseforever.Tosetyourfirstprice,addupallofthecostsinvolvedinbringingyourproducttomarket,setyourprofitmarginontopofthoseexpenses,andthereyouhaveit.Thisstrategyiscalledcost-pluspricing,andit’soneofthesimplestwaystopriceyourproduct.03ReadingSetting:

Havinggoodproductdescriptionsonyouronlineshopisasimportantashavinggreatimagesoratechnicallyflawlesswebsite.Notonlydoesitcontributetoapositivecustomerexperience,butitalsocontributestothecredibilityofyourstore,itcanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.StartingtaskManypeopleholdtheopinionthattherearesomanyotherthingstodoonawebsiteintermsofconversionrateoptimizationandaproductdescriptioncan’treallymakeanimpactonsales.Isitcorrect,andwhy?Canyoulistsomepracticalwaystofindproductstosellinyouronlinestore?Wrong.Infact,evidencefromane-commercestudyconductedbyNielsenNormanGroupshowsthat20%ofunsuccessfulpurchasesareduetolackofproductinformation.Whyisitwrong?Becausegreatproductdescriptionsneedtoaugmentyourproductpagesbysellingyourproductstorealpeople,notjustactingasback-of-the-boxdispensersofinformationforsearchengines(thoughSEOcan’tbeanafterthought,ofcourse).BestProductDescriptionstoIncreaseOnlineConversionsAproductdescriptionisthemarketingcopythatexplainswhataproductisandwhyit’sworthpurchasing.Thepurposeofaproductdescriptionistosupplycustomerswithimportantinformationaboutthefeaturesandbenefitsoftheproduct.Awell-craftedproductdescriptioncanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.Ofcourse,therearealotofthingstothinkaboutwhenputtingtogetheragoodproductdescription.Hereareafewtipsongettingstarted!ThinkaboutyourtargetaudienceUnderstandinghowtowriteaproductdescriptionrequiresputtingyourselfintheshoesofyouraudience.Ifyouhaven’tyetcreatedabuyerpersona,youreallyshould.Thebestproductdescriptionsaddressyourtargetaudiencedirectlyandpersonally.Forexample,ifyousellhigh-end,professionalheadphones,youprobablyhaveadifferenttargetaudiencethansomeonewhosellsgamerheadphonesortrendydesignerheadphones.Knowingyourcustomer’sintent

andmotivationforbuyingtheseheadphonesshoulddefinitelyaffecthowyouwriteaboutyourproducts.Connecttheproduct’sfeaturestoitsbenefitsConsumersgenerallygoforproductsthatprovidethemwithspecificbenefits.Whenwritingaproductdescription,askyourself,“Whatwouldacustomergainfrommyproduct?”andthenmakealistofthefeaturesofyourproduct.Fromthere,trytolinkthesefeaturestothebenefitsforcustomers.Thiswillhelpyougetasenseofwhattoconcentrateonasyouwriteyourdescription.Ifyou’resellinganewbrandofflavoredcoffeeonline,tryconnectingthecoffee’sorigin,tastingnotes,

caffeinecontent,oranotherqualityofthecoffeetoitsbenefits(goodflavor,apleasantdrinkingexperience,caffeineboost,feelingofhelpingacommunity/farmers,etc.).

Besuretousesomepositiveorsensoryadjectiveswhenhighlightingfeaturesandbenefits.Thinkaboutwordslike“velvety”,“smooth”,“crisp”and“bright”ifyou’resellingfoodproducts,and“elegantdesign”,“remarkablesoundperformance”and“outstandingtonalbalance”ifyou’resellingheadphones.Theproductdescriptiontouchesonboththeproductfeaturesanditsbenefits.Notonlydoesitinformthesite’svisitoraboutaproduct,butalltheserelatedtextsandkeywordswillhelptheproductpage’sSEOand,inturn,helpthepagerankhigher.Makeiteasytoread—usebulletpointsGenerallyspeaking,extremelylongproductdescriptionsaren’tnecessary.Manypeoplereadadsonamobilephoneoracomputerthesedays,andmayscrollbyifaproductdescriptionislongandwordy.Soyoumustcovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesoverlengthydescriptions.Thingslikebulletpointscanbeparticularlyhelpful,ifyou’reabletousethem.Forexample,insteadofsaying“Ourcoffeehasasmooth,creamyvanillaflavorthatwillmakeyourhousesmelllikeabirthdayparty”,youcouldbreakdownthesesentimentsintoaseriesofbulletpoints:“Silkysmoothvanillaflavor!”“Fillsyourhousewiththescentofabirthdayparty!”“Instantrelaxationfirstthinginthemorning!”ThinkaboutSEO—optimizewithkeywordsAgoodproductdescriptiononlyworksifitcanreachreaders.Ifyourproductismorelikelytoshowuponasearchengine,it’sfarmorelikelytosell.Makesureyouusekeywordsthataconsumerlookingforthistypeofproductwillsearchforonline.Dosomeresearchonsearchengineoptimization(SEO)toensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Also,notethatsomeproductshavedifferentnames.Forexample,softdrinksarereferredtodifferentlyindifferentpartsofthecountry.Ifyou’resellingasoftdrinkdispensertobeusedinrestaurants,youmaywanttoaddasmallblurbonthebottomsayingsomethinglike,“Alsoknownasapopdispenser,sodadispenser,oracokedispenser.”参考译文提高在线转化率的最佳产品描述产品描述是解释什么是产品以及为什么值得购买的营销文案。产品描述的目的是向客户提供关于产品特性和优点的重要信息。一个精心制作的产品描述可以使你的网店获得更高的搜索排名，同时还能提高网站访问者转化为产品顾客的比率。当然，撰写一个产品描述，需要考虑很多事情。下面有几条建议供你参考！考虑你的目标客户要想写好产品描述需要你设身处地为你的客户着想。如果你还没有建立一个买家角色，你真应该赶紧创建一个。一个好的产品描述应该直接针对你的目标客户。例如，如果你卖的是一款高端且专业性很强的头戴式耳机，你的目标客户可能和那些卖游戏耳机，或者时尚设计耳机的不一样。了解客户购买这些耳机的意图和动机肯定会影响你如何写你的产品描述。将产品的特点与它能带来的益处联系起来消费者通常会选择那些能给他们带来特定益处的产品。在写产品描述时，问问自己“顾客能从我的产品中得到什么?”然后列出产品的功能特点。尝试将这些特点与客户的利益联系起来。这会帮你确定在写产品描述时应关注些什么。如果你正在网上销售一种新牌子的风味咖啡，试着把该咖啡的产地，品尝记录，咖啡因含量等与该咖啡能带给人们的好处联系起来（好味道，愉快的饮用体验，咖啡因提神，有一种帮助社区/农民的感受等等)。在强调特征和好处时，一定要使用一些积极的或感性的形容词。如果你在销售食品，可以考虑“天鹅绒般”“柔滑”“清脆”和“明亮”这样的词；如果你在销售耳机，可以考虑“优雅的设计”“卓越的声音性能”和“杰出的音调平衡”这样的词。产品描述涉及到产品特性及其能带来的好处。它不仅能让网站的访问者了解一个产品，而且所有这些相关的文本和关键词还能帮助产品页面的搜索引擎优化，使得该产品的网页排名更高。列出要点使产品描述更易阅读一般来说，超长的产品描述是不必要的。如今，许多人在手机或电脑上阅读广告，如果产品说明又多又长，他们可能会直接略过。因此，你必须尽可能快地使用几个简短而生动的句子描述产品。这里，列出要点会对你特别有用。例如，与其说“我们的咖啡有一种柔滑的，奶油香草的味道，会让你的房子闻起来像生日派对”，还不如把这些感受分解成一系列要点“柔滑的，奶油香草的味道”“让你的房子充满了生日派对的气息”和“早上第一件事就是即刻放松”。使用关键词进行搜索引擎优化一个好的产品描述只有在能够接触到消费者的情况下才有效。你的产品越有可能出现在谷歌搜索引擎上，就越有可能被销售出去。确保你使用的关键词是消费者在在网上搜索这类产品时会使用的。做一些关于搜索引擎优化的研究，以确保你选择的关键词能够促使消费者购买你的产品。另外，需要注意，有些产品有不同的名字。例如，软饮料在全国不同地区有不同的说法。如果你要在餐馆里卖饮料机，你可以在底部加上一个小广告，比如“也被称为饮料机，汽水机，或者可乐机”。UnderstandingthetextTipsWhy?

How?

ThinkaboutyourtargetaudiencecreateabuyerpersonaConnecttheproduct'sfeaturestoitsbenefitshelpyougetasenseofwhattoconcentrateonMakeiteasytoread-UsebulletpointscovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesThinkaboutSEO-optimizewithkeywordsTask1

Completetheformthatsummarizesthetext.addressyourtargetaudiencedirectlyandpersonallymakealistofthefeaturesofyourproductandtrytolinkthesefeaturestothebenefitsforcustomers.Manypeoplereadadsonamobilephoneoracomputerthesedays,andmayscrollbyifaproductdescriptionislongandwordy.IfyourproductismorelikelytoshowuponaGooglesearchengine,it'sfarmorelikelytosell.DosomeresearchonSEOtoensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Task2Answerthequestionswiththeinformationyoufindinthetext.1.Whatisaproductdescriptionandwhatisthepurposeofit?Aproductdescriptionisthemarketingcopythatexplainswhataproductisandwhyit’sworthpurchasing.Thepurposeofaproductdescriptionistosupplycustomerswithimportantinformationaboutthefeaturesandbenefitsoftheproduct.2.Whatcanagoodproductdescriptionhelpyouronlineshop?Awell-craftedproductdescriptioncanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.3.Howdoyouunderstand“abuyerpersona”andwhyshouldwecreateone?Abuyerpersonaisafictionalbiographycreatedaccordingtouserbehaviordata,demographics,andothermetricstosegmentanaudience.Itcanhelpyouaddressyourtargetaudiencedirectlyandpersonally.4.Whatisbulletpointandwhatistheuseofbulletpointsinaproductdescription?Bulletpointsarekeyproductfeatures,usuallyafewbriefandvividsentences.Theycanhighlightproductinformationandmakeproductdescriptionseasytoread.Themoredescriptivebulletpointsyouhaveonyourpage,thebetteryoursaleswillbe.5.Whatis“SEO”andwhyshouldwedosomeresearchonitwhensellingonline?SEOissearchengineoptimization.Dosomeresearchonsearchengineoptimization(SEO)toensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Dealingwithlanguage

Task3

Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.t__________modernandinfluencedbythemostrecentfashionsorideas2.r__________apleasantactivitythatmakesyoubecomecalmandlessworried3.h__________intendedforpeoplewhowantverygoodqualityproductsandwhodonotmindhowmuchtheycost4.d__________withoutanydoubt5.i________happeningimmediately,withoutanydelay6.b______ashortdescriptionofabook,film,etc.,writtenbythepeoplewhohaveproducedit,andintendedtomakepeoplewanttobuyitorseeit7.l_________continuingforalongtime8.o______hebeginningorcauseofsomething9.s__________athought,opinion,orideabasedonafeelingaboutasituation,orawayofthinkingaboutsomething10.m_________enthusiasmfordoingsomethingrendyelaxationigh-endefinitelynstantlurbengthyriginentimentotivationTask4CompletethesentenceswiththecorrectformofthewordsinTask3.1.Theterm“________ofgoods”meansthecountry(region)fromwhichagoodisobtainedasdeterminedinaccordancewiththeseregulations..2.The__________behindthedecisionisthedesiretoimproveourservicetoourcustomers.3.Thistypeofaccountoffersyou________accesstoyourmoney.4.Ourtargetmarketisyoungconsumerswholike

________clothing.

5.Thisisanadvertisingagencywithallitsjuggleryofpublic__________.originmotivationinstanttrendysentiment6.The________onthebackofthebooksaysthatit"willtouchyourheart".7.Thechancesareyouhaven'tfullydecidedwhatyouwantfromyourcareeratthemoment,inwhichcaseyou're__________notcutouttobeabossyet!8.Professionalvisitorpromotionwillfocusoninvitingyour__________customersfromallovertheworldthroughourglobalnetwork..9.The__________oftravelrestrictionsmeanstheyarefreetotravelandwork.10.Manyairlinepassengersface__________delaysbecauseofthestrike.high-endlengthydefinitelyrelaxationblurbTask5TranslatethesentencesintoChinese,andwriteasentencebyusingthephraseinbrackets.1.Thiswillhelpyougetasenseofwhattoconcentrateonasyouwriteyourdescription. (concentrateon)Translate:______________________________________________________________Write:_________________________________________________________________2.Theproductdescriptiontouchesonboththeproductfeaturesanditsbenefits.(touchon)Translate:______________________________________________________________Write:_________________________________________________________________3.Notonlydoesitinformthesite’svisitoraboutaproduct,butalltheserelatedtextsandkeywordswillhelptheproductpage’sSEOand,inturn,helpthepagerankhigher.(inturn)这会帮你确定在写产品描述时应关注些什么。Ifthat'sthecase,thenconcentrateonyourtargetgroup.Muchofthisdiscussiondoesn'ttouchonthecosttoconsumers.产品描述涉及到产品特性及其能带来的好处。Translate:_____________________________________________________________________________________________________________________________

Write:__________________________________________________________________________________________________________________4.Soyoumustcovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesoverlengthydescriptions.(strivefor)Translate:_____________________________________________________________

Write:________________________________________________________________________________5.IfyourproductismorelikelytoshowuponaGooglesearchengine,it'sfarmorelikelytosell.(showup)Translate:__________________________________________________________________________Write:________________________________________________________

因此，你必须尽可能快地使用几个简短而生动的句子描述产品。OnlywheneveryonestrivesfortheirowndreamscanwerealizetheChineseDream.Theinvestigationshowedupthefinancialproblem.你的产品越有可能出现在谷歌搜索引擎上，就越有可能被销售出去。

它不仅能让网站的访问者了解一个产品，而且所有这些相关的文本和关键词还能帮助产品页面的搜索引擎优化，使得该产品的网页排名更高。

Inaddition,advertisingcaninfluenceconsumers'moodswhich,inturn,arecapableofinfluencingconsumer'reactionstoproducts.04SpeakingSetting:

ThefollowingistheproductdescriptionofKindle.Workingroupstoanalyzethisproductdescriptionandshareinclasswhatyouhavefound.Ourbest7",300ppiflush-frontPaperwhitedisplayAdjustablewarmlighttoshiftscreenshadefromwhitetoamber(琥珀色)Waterproof(IPX8)soyoucanreadinthebathorbythepoolThinandlightergonomic(符合人体工学的)designwithpageturnbuttonsReadslikerealpaperwiththelateste-inktechnologyforfastpageturnsinstantaccesstomillionsofbooksandnewspapersSuggestedanswer:Theproductdescriptionisquitegood.Fromtheproducttitle,yougototheproductdescription.Asyoucanseeintheabove,thereislotsofinformationthat’soutlined,includingthefollowing:Screenresolution.（屏幕分辨率）BacklightinginformationWaterproofingDimensionsAccesstobooksTheabovedescriptionessentiallyanswersthequestionsthatbuyershave.Moste-readerbuyersareworriedaboutscreenresolution.Theyarealsoworriedaboutbacklighting.Waterproofingmaybeagimmickbutit’ssomethingthatmostpeoplewillwelcome.ThereisalsoinformationabouttheaddedbenefitofbuyingaKindle;yougetaccesstomillionsofbooksandnewspapers.05WritingStoredescriptioniswhereweintroducethebasicinformationofthestoreandshowtheadvantagesandstrengthofit,andthuscannotbeneglected.Itgenerallybeginswithacompanyprofile,suchascompanyhistory,mainbusinessscope,awardsorpatentcertificates,well-knowncustomers,etc.Inaddition,theremayalsobebriefintroductionofthecompany’sbusinessphilosophyorcorporateculture,leavingareliablefirstimpressiontothebuyer.Task1Pleasewriteacompanyprofileforthefollowingcompany.本公司专业生产自己设计的各类运动鞋、童鞋、凉鞋等，产品质佳价低1.5到3美金，产品远销欧洲、东欧、中东等。Wespecializeinmanufacturingallkindsofshoesofourowndesign,coveringsportsshoes,children'sshoesandsandalsaswell.Ourproductsareofsuperiorqualityandreasonablypriced,rangingfrom1.5to3USdollarsandenjoyagoodmarketinEurope,esp.EasternEuropeandtheMiddleEast.Suggestedanswer:Task2

Supposeyouareplanningtoopenanonlinestoresellingwomen'sclothing.Pleasewriteastoreprofileforyourselfanddiscussingroupstodecidewhichisthebestandwhy?06WorkshopWhenbuildinganonlinestore,alotoffocusgoesintothehomepagedesign—afterall,it’sthefirstthi