《跨境电商英语（下册）》高职全套教学课件

跨境电商英语Cross-BorderE-CommerceEnglish

全套可编辑PPT课件Unit1BusinessPlanning全套可编辑PPT课件UnitOverviewAfterstudyingthisunit,youwillbeableto…listatleastthreeadvantagesandthreestepsofe-commercebusinessplanningorally;compareSWOTandPESTLEbusinessplanningmodels;formulateaonebusinessplanaccordingtothegiventemplate;broadenthevisionofeconomicglobalization,formbasicbusinessthinkingandenhanceoverallbusinessplanningcapabilities.全套可编辑PPT课件Contents目录Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upabusinessthatisstartinganestablishedcompanythatwishestoexpandthroughthelaunchofnewproductsanestablishedcompanythatwishestoexpandthroughacquisitionofcompetitorsTask1Intheentirelifecycleofacompany,theprocessofbusinessplanningisanessentialtaskatseveralimportantstages.Thefirststagewhenbusinessplanningcomesintoplayiswhenanewcompanyisestablished,asecondstageiswhenanexistingcompanywishestoexpandoperations,andintheeventofacquisitions,businessplanningmayalsobeadvantageous.Nomatterwhatstagethecompanyisin,thebasictaskofbusinessplanningisnecessaryforeveryentrepreneur.Imagineyouaretheownerofoneofthefollowingbusinessesandshareyourideasaboutbusinessplanningforit.Suggestedreadingmaterials:startinganewbusinessThereareseveralpointsinthelifeofabusinesswhentheprocessofbusinessplanningisanessentialtask.Startingupanewcompanyinvolvesperformingatleastrudimentaryplanningtoaddresssuchfactorsasdefiningthegoalsofthecompany,obtainingoperatinglicenses,incorporatingthebusinessifappropriate,anddefiningthebasicstructureforthenewbusiness.Alongwiththesefactors,businessplanningwillalsoaddresstheissueofwhatgoodsandservicestoofferandhowtogoaboutproducingthosecoreproducts.Asecondstagewhenbusinessplanningcomesintoplayiswhenanexistingcompanywishestoexpandoperations.Thiswilldeterminewhatisneededinordertomanagetheexpansionprocess,especiallyinregardstofinancingnewfacilities,expandingsalesandmarketingefforts,ordesigninganewcommunicationsinfrastructuretomeettheneedsoftheexpansion.Itisnotunusualforconsultantstobecalledduringthistypeofplanning,astheprocessofteninvolvesadrasticoverhaulofthecompany’soperations.参考译文Businessplanningmayalsobeadvantageousintheeventofacquisitions.Forexample,CompanyAdecidestobuyCompanyBandintegratetheiroperationsintotheoverallcompanystructure.Thiswilloftenmeandevelopingabusinessplanthataddressesissuessuchasnegotiatingnewservicecontractswithvendorstoincludetheacquiredcompany,combiningsomefunctionsorphysicallocationsinordertomaximizeefficiency,andrearrangingdepartmentalfunctionsandthepersonnelwhowillstaffthosedepartments.Aswithexpansion,itisnotunusualtocallinconsultantsthatspecializeinvariousareastohelpgivethebusinessplanningalogicalflowanddevelopaplanforcompletingthemergeroffacilitiesandotherassetsinatimelymanner.参考译文参考译文开始一项新业务在企业的生命周期中，有几个时刻，业务规划过程是一项必不可少的任务。创办一家新公司至少需要进行基本的规划，以解决诸如确定公司目标、获得经营许可证、在适当的情况下合并业务以及确定新业务的基本结构等因素。除了这些因素，商业规划还将解决提供什么商品和服务以及如何生产这些核心产品的问题。业务规划发挥作用的第二个阶段是现有公司希望扩大业务。这将决定需要什么来管理扩张过程，特别是在为新设施融资、扩大销售和营销工作或设计新的通信基础设施以满足扩张需求方面。在这种类型的规划过程中，聘请顾问并不罕见，因为这一过程通常涉及对公司运营的彻底改革。在收购的情况下，商业规划也可能是有利的。例如，A公司决定收购B公司，并将其业务整合到整个公司结构中。这通常意味着制定一份业务计划，解决与供应商谈判新的服务合同以包括被收购公司、合并某些职能或物理位置以最大限度地提高效率、重新安排部门职能和为这些部门配备人员等问题。与扩张一样，聘请专门从事各个领域的顾问来帮助为业务规划提供逻辑流程，并制定及时完成设施和其他资产合并的计划，这并不罕见。Task2Launchingane-commerceoronlinebusinesshasmanysimilaritiestolaunchingabrick-and-mortarbusiness.However,buildingane-commercebusinesshassomeaspectsofbusinessplanningthatdifferfrome-commerceplanningtipsforofflinebusinesses.Ifyouaretheownerofanewe-commercebusiness,doyouknowwhatyourbusinessplanshouldinclude?Doyouthinkitisnecessaryforyoutotakeacombinationofbothonlineandofflineeffortstodrivetherighttraffictothewebsite?Ifso,whatshouldyoudowhene-commerceplanning?Suggestedreadingmaterials:Thebusinessplanshouldincludeextensiveresearchonthecompetitorsofane-businessandhowtheyaresellingtheirproductsorservicestothesameorasimilaraudience.It’sofgreatsignificanceofcreatingamarketingplanthatincorporatesbothonlineandofflinewaystodrivetraffictothee-businesssite.Theamountoftrafficisnottheonlyfocusfortheownerofane-business.Itisalsoimportanttofocusontheconversionrate.Whene-businessplanning,ownerofthebusinessandwebsitemayneedtoemploysomeInternetprofessionalstohelpwiththeseefforts.Oneoftheexpertsmaybeasearchengineoptimization(SEO)specialist,whichhelpstheowneridentifytheproperkeywordstouseinthewebsitecontentwhene-businessplanning.Aprofessionalmarketingwriterisanotherprofessionalthattheownerofthesitemaywanttoincludeinthee-businessplanningprocess.Thebusinessownershouldalsomaketheproperplansforhiringandworkingwithaprofessionalwebsitedesigner.参考译文Contents参考译文商业计划书应包括对电子商务竞争对手的广泛研究，以及他们如何向相同或类似的受众销售产品或服务。制定一个营销计划，结合在线和离线方式来吸引电子商务网站的流量，具有重要意义。流量并不是电子商务所有者的唯一关注点。关注转化率也很重要。在规划电子商务时，企业和网站的所有者可能需要雇佣一些互联网专业人员来帮助这些工作。其中一位专家可能是搜索引擎优化（SEO）专家，这有助于所有者在电子商务规划时确定在网站内容中使用的正确关键字。专业营销作家是网站所有者可能希望在电子商务规划过程中包括的另一位专业人士。企业主还应该制定适当的招聘计划，并与专业的网站设计师合作。02ListeningTask1Listentothefollowingpassagesandgivetherightorderofstartingasmallbusiness.ScriptTask2A.

gettingaTaxIDB.

applyingfortheneededpermitsandlicensesC.

decidingonabusinessstructureD.

registeringyourbusinessnameTask1Listentothefollowingpassagesandgivetherightorderofstartingasmallbusiness.Scripts:Assumingyouarebeginningaprivatecompany,thereisnoshortageofadviceonthestepsyoushouldtake:registeringyourbusinessname,gettingaTaxID,decidingonabusinessstructureandapplyingfortheneededpermitsandlicenses.Whiletheseareallcrucialsteps,knowing,understandingandwritingabusinessplaniswhereyoureallystartplanning,andyou'renotpredictingthefuture,butlayingthefoundationforyourcareerbydevelopingcorecorporatestrategiesthatwillhelpyougrow.Soabusinessplaniscriticaltothewayyoudevelopandpromoteyourbusiness.Task2Listentothefollowingpassageandchoosetherightanswers.1.Thelisteningcontentismainlyabout

?A.HowtowriteabusinessplanB.DifferenttypesofbusinessplansC.WhatisabusinessplanD.The

Makeup

of

a

Business

Plan2.Abusinessplancanhelpyou

?A.ImproveyourchancesofsuccessB.IncreaseyournumberofcustomersB.FavoredbyinvestorsD.Broadenthescopeofbusiness3.Isabusinessplanjustaplanforhowthebusinesswillwork?A.TrueB.FalseC.Notmentioned4.Accordingtothepassage,ifyouhaveagoodbusinessplan,yourbusinessadjustmentprocesswillgosmoothly?A.TrueB.FalseC.Notmentioned5.Abusinessplanisnotjustadocument,itisalso

?A.managementtoolB.principleofteachingC.legaldocumentCScriptsTask3ABCATask2Listentothefollowingpassageandcompletethechoicesbelow.Scripts:Ifyou'vejotteddownabusinessideaandsometasksyouneedtoaccomplishonanapkin,you'vewrittenabusinessplan,oratleastthemostbasicpartofit.Atitscore,abusinessplanisjustaplanabouthowyourbusinesswillworkandhowtomakeitsuccessful.Moreover,abusinessplanismorethanjustadocument.Thisisaguidetohelpyoudescribeandachieveyourgoals.Itisalsoamanagementtoolthathelpsyouanalyzedataresults,makestrategicdecisions,andshowhowyourbusinesswilloperateandgrow.Inshort,ifyouarethinkingofstartingabusinessorplanningtosellyourproducttocustomers,writingabusinessplancanimproveyourchancesofsuccess.Sowithoutabusinessplanasabenchmark,itbecomesmoredifficulttotrackprogressandadjustwhendifficultdecisionsaremade.Creatingabusinessplanensuresthatyouhavearoadmapthatnotonlyoutlinesyourplan,butalsowhatyouhaveachieved.Task3Listentothefollowingpassageandfillintheblankswiththemissingwords.Inorderforyourbusinesstobesuccessful,youshouldregularlyanalyzeyourcompanyoperationstoensurethatitisoperatingasefficientlyaspossible.Whiletherearemanywaystoevaluateyourcompany,oneofthemosteffectiveistoconducta1.

analysis,whichisaplanningprocessthathelpsyourcompanyovercomechallengesandidentifynewleadstopursue.SWOTrespectivelystandsforStrengths,Weaknesses,Opportunities,andThreats.WhendraftingaSWOTanalysis,individualstypicallycreateatablesplitintofourcolumnstolisteachimpactingelementsidebysideforcomparison.Strengthsandweaknesseswon'ttypicallymatchlistedopportunitiesandthreatsverbatim,althoughtheyshouldcorrelate,sincetheyareultimatelytiedtogether.InordertoobtainareasonableandfeasibleSWOTanalysis,you’dbettertakebothinternalandexternalfactorsintoconsideration.Ingeneral,commonlyconsidered2.

factorsinvolvefinancial,physical,humanresources,accesstonaturalresources,trademarks,patentsand3.

andcurrentprocesses;4.

factorsincludemarkettrends,economictrends,funding,5.

,relationshipswithsuppliersandpartners,andpolitical,environmentalandeconomicregulations.SWOTinternalcopyrightsexternaldemographicsContentsTask3Listentothefollowingpassageandfillintheblankswiththemissingwords.Script:Inorderforyourbusinesstobesuccessful,youshouldregularlyanalyzeyourcompanyoperationstoensurethatitisoperatingasefficientlyaspossible.Whiletherearemanywaystoevaluateyourcompany,oneofthemosteffectiveistoconductaSWOTanalysis,whichisaplanningprocessthathelpsyourcompanyovercomechallengesandidentifynewleadstopursue.SWOTrespectivelystandsforStrengths,Weaknesses,Opportunities,andThreats.WhendraftingaSWOTanalysis,individualstypicallycreateatablesplitintofourcolumnstolisteachimpactingelementsidebysideforcomparison.Strengthsandweaknesseswon'ttypicallymatchlistedopportunitiesandthreatsverbatim,althoughtheyshouldcorrelate,sincetheyareultimatelytiedtogether.InordertoobtainareasonableandfeasibleSWOTanalysis,you’dbettertakebothinternalandexternalfactorsintoconsideration.Ingeneral,commonlyconsideredinternalfactorsinvolvefinancial,physical,humanresources,accesstonaturalresources,trademarks,patentsandcopyrightsandcurrentprocesses;externalfactorsincludemarkettrends,economictrends,funding,demographics,relationshipswithsuppliersandpartners,andpolitical,environmentalandeconomicregulations.03ReadingSetting:

Asanentrepreneur,it’slikelythatyoucanpredicthowyourproductsorserviceswillresonatewiththepublic.However,youmaysometimesfindthattherestillalwaysbefactorsoutsideofyourcontrolaffectinghowyourbusinessoperateseventhoughyouhaveprofessionallyconductedaSWOTanalysis,whosefocusisonanalyzingthecompany’sinternalstrengthsandweaknesses.OnemethodfordiscoveringandquantifyingthosefactorsisthePESTLEanalysis,whichofferscomprehensiveandthoroughdetailsaboutthecompany’sexternalenvironment.StartingtaskWhetheryourcompanyisawell-establishedcompanyorayoungstartup,PESTLEanalysisallowsbusinessownerstorecognizethepotentialchangebothininternalfactorsandexternalfactors.Particularly,atypicalcasestudyofPESTLEanalysiswillbeconducivetoyoursuccessofbusiness.DoyouknowwhatPESTLEstandsfor?political,economic,social/sociocultural,technological,ecological/environmental,andlegal/legislativePESTLEAnalysisofAmazonThePESTLEanalysis,whichisalsoreferredasPESTanalysis,isaconceptinmarketingprinciplesandusedasastrategicmanagementtoolbycompaniestotracktheenvironmenttheyareoperatinginorareplanningtolaunchanewprojectorproduct,thatistosay,itcanhelpdecision-makersidentifytheexternalfactors(political,economic,social,technological,ecological,andlegal)thatshapetheconditionsoftheremoteormacroenvironment.Today,we’lldiscussthePESTLEanalysisofAmazonthathowmacroenvironmentalfactorsareimpactingitsperformanceastheworld’slargeste-commerceretailcompany.参考译文Politicalfactorsaretypicallyexternaltothecompany’soperations,suchasgovernmentregulationsorindividualpoliticianswhocancontrolhowacompanyoperates,includingtaxpolicies,fiscalpolicy,tradetariffsetc.thatagovernmentmaylevyaroundthefiscalyearanditmayaffecttheeconomicenvironmenttoagreatextent.InAmazon’scase,themainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustryarepoliticalstabilityofdevelopedcountries,governmentalsupportfore-commerceandincreasinggovernmentaleffortsoncybersecurity.Economicfactorsincludeinflationrate,interestrates,foreignexchangerates,consumerincomeandspendingrates,currentmoneysupplylevels,economicgrowthpatterns,unemployment,grossdomesticproduct,creditavailability,riseandfallofthemiddleclass,etc.AmongitemsthatshouldbeexaminedinAmazonoperationsareeconomicstabilityofdevelopedmarkets,increasingdisposableincomesindevelopingcountries,criticismondownsizing,uncertainstockmarket,

capitaliststructure,strongcompetition,droppedretailstock,etc.参考译文Socialaspectsscrutinizethesocialenvironmentofthemarketandgaugedeterminantslikeculturaltrends,demographics,populationanalyticsinalocaleconomy,agedistribution,attitudestowardworkandjobmarkettrends,etc.Consideringsuchtrendsintheremoteormacroenvironment,Amazonfacesthefollowingsocioculturalexternalfactors:increasingwealthdisparity,increasingconsumerismindevelopingcountriesandincreasingonlinebuyinghabits.Technologicalitemspertaintoinnovationsintechnologythatmayaffecttheoperationsoftheindustryandthemarketfavorablyorunfavorably.Thisreferstoautomation,governmentspendingontechnologicalresearchanddevelopment,thelifecycleofcurrenttechnology,theroleoftheinternetandhowanychangestoitmayplayout,theimpactofpotentialinformationtechnologychanges,etc.Inadditiontotechnologicalexternalfactorssuchasrapidtechnologicalobsolescence,increasingefficienciesofITresourcesandincreasingratesofcybercrime,specificitemsthatareimpactingAmazoninclude,butarenotlimitedto,latesttechnologiesoflogisticsorinventorymanagement,researchanddevelopment,newmethodsofshipment(likemakingthedronestodelivertheproducts),digitalwaystobuildanddeveloprelationshipwithcustomers,24hourslivechatcustomerservice,etc.参考译文Legalanalysistakesintoaccountbothexternalandinternalfactors,typicallyrelatingtofuturechangesinlawsandregulations.Companiesworkinginmultipleinternationalmarketswillhavetofocusonthelegislativefactorsfromeachcountryandthenchartoutthestrategiesinthelightoftheselegislations.InAmazon’scase,thefollowinglegalexternalfactorsaresignificant:risingproductregulation,changingimportandexportregulations,risingenvironmentalprotectionregulationsonbusinesses,federalinvestigation,falseandmisleadingclaims,etc.Environmentalfactorsrefertoallthoseenvironmentalevolutionandregulationsthatinfluenceoraredeterminedbythesurroundingenvironment.ThisaspectofthePESTLEiscrucialforcertainindustries,particularlytourism,farming,agriculture,etc.Theconcerningfactorsincludebutarenotlimitedtowildlife,timber,minerals,waterways,climate,weather,geographicallocation,globalchangesinclimate,environmentaloffsetsandsimilaritems.Amazonconsidersthefollowingecologicalexternalfactorsinitsstrategicformulation:risinginterestinenvironmentalprograms,risingemphasisonbusinesssustainability,increasingpopularityoflow-carbonlifestyles.ThisPESTLEanalysisofAmazonidentifieskeyissuesthatarecriticaltothecompany’slong-termsuccess.ItisrecommendedthatAmazonexpandthecompany’soperationsintodevelopingmarkets,addressITsecurityissues,andboostitsbrandstrengththroughacorporatesocialresponsibilitystrategythataddressescurrentissuesthatlinkthebusinesstothenaturalenvironment.参考译文Exercise参考译文亚马逊PESTLE分析

PESTLE/PESTEL分析，又称PEST分析，是市场营销原理中的一个概念，是企业用来跟踪其经营环境或计划推出一个新项目/产品/服务等的战略管理工具，也就是说，它可以帮助决策者鉴定形成远程或宏观环境条件的外部因素(政治、经济、社会/社会文化、技术、生态/环境和法律)。今天，我们将讨论亚马逊的PESTLE分析中，宏观环境因素如何影响其作为世界上最大的电子商务零售公司的业绩。

政治因素通常是公司运营外部的一个因素，如可以控制公司如何运营的政府法规或个别政客，包括税收政策，财政政策，贸易关税等，政府可能在财政年度前后进行征税且它可能在很大程度上影响经济环境。在亚马逊的案例中，影响电子商务行业发展的主要外部政治因素是发达国家的政治稳定性、政府对电子商务的支持以及政府在网络安全方面不断加大的支持力度。经济因素包括通货膨胀率、利率、外汇汇率、消费者收入和支出率、当前的货币供应水平、经济增长模式、失业、国内生产总值、信贷投放和中产阶级的兴衰等。在亚马逊的运营中，需要考察的因素包括发达市场的经济稳定性，发展中国家可支配收入的增加，对公司裁员的批判，不确定的股票市场，资本结构，激烈的竞争，下降的零售库存等。社会因素考察市场的社会环境，并衡量决定因素，如文化趋势、人口统计、当地经济中的人口分析、年龄分布、对工作的态度和就业市场趋势等。在远程或宏观的环境下考虑到这些趋势，亚马逊面临着以下社会文化的外部因素：贫富差距的扩大，发展中国家消费主义理念的提升以及网络购物习惯的增长。技术因素是指可能对行业和市场的运行产生有利或不利影响的技术创新。它涉及到自动化、政府在技术研发上的支出、当前技术的生命周期、互联网扮演的角色及其可能发生的任何变化，以及潜在的信息技术变化的影响等。除了技术上的外部因素，如技术的迅速过时、IT资源不断提高的效率和不断增长的网络犯罪率，影响亚马逊的具体因素包括但不限于，最新的物流或库存管理技术、研发、新的运输方式(如采用无人机运送产品)，建立与发展客户关系的数字化方式，24小时实时客服，等等。法律分析考虑到外部和内部因素，通常与法律法规的未来变化有关。在多个国际市场开展业务的公司必须关注各个国家的法律/立法因素，然后根据这些法律制定战略。在亚马逊的案例中，以下法律外部因素是重要的：产品监管的增加、进出口规章制度的改变、对企业环境保护规章制度的增加、联邦调查、虚假和误导性消费的索赔等。环境因素是指影响周围环境或由周围环境决定的所有环境演变和关于环境监管的规则。PESTLE分析中，这一点对于某些行业是至关重要的，特别是旅游业、种植业和农业等。有关因素包括但不限于野生动物、木材、矿产、水道、气候、天气、地理位置、全球气候变化、环境补偿和类似因素。亚马逊在其战略制定中考虑了以下生态外部因素：对环保项目的兴趣日益浓厚，对公司可持续性的重视程度不断提高，低碳生活方式的普及程度不断提高。这份亚马逊的PESTEL/PESTLE分析确定了对公司长期成功至关重要的关键问题。它建议亚马逊将业务扩展到发展中国家市场，解决IT安全问题，并通企业社会责任战略来提升品牌实力，而这个战略能够解决当前业务与自然环境之间的问题。Task1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonPoliticalfactorsEconomicfactorsSocialfactorsTechnologicalfactorsEcologicalfactorsLegalfactors

Task1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonPoliticalfactorsEconomicfactorsSocialfactorsgovernmentregulations;individualpoliticians；taxpolicies；fiscalpolicy；tradetariffspoliticalstabilityofdevelopedcountries；governmentalsupportfore-commerce；increasinggovernmentaleffortsoncybersecurityinflationrate;interestrates;foreignexchangerates;consumerincomeandspendingrates;currentmoneysupplylevels;economicgrowthpatterns;unemployment;grossdomesticproduct;creditavailability;riseandfallofthemiddleclasseconomicstabilityofdevelopedmarkets;increasingdisposableincomesindevelopingcountries;criticismondownsizing;uncertainstockmarket;capitaliststructure;strongcompetition;dropped

retailstockculturaltrends;Demographics;populationanalyticsinalocaleconomy;agedistribution;attitudestowardwork;jobmarkettrendsincreasingwealthdisparity;increasingconsumerismindevelopingcountries;increasingonlinebuyinghabitsTask1Completetheformthatsummarizesthetext.UnderstandingthetextPESTLEanalysisUniversallyapplicablefactorsThemainmacro-environmentalfactorsimportanttoAmazonTechnologicalfactorsEcologicalfactorsLegalfactors

Automation;governmentspendingontechnologicalresearchanddevelopment;thelifecycleofcurrenttechnology;theroleoftheinternetandhowanychangestoitmayplayout;theimpactofpotentialinformationtechnologychanges;rapidtechnologicalobsolescence;increasingefficienciesofITresources;increasingratesofcybercrimelatesttechnologiesoflogisticsorinventorymanagement;research&development;newmethodsofshipment(likemakingthedronestodelivertheproducts);digitalwaystobuildanddeveloprelationship

withcustomers;24hourslivechatcustomerservicewildlife,timber,minerals,waterways,climate,weather;geographicallocation;globalchangesinclimate;risinginterestinenvironmentalprograms;risingemphasisonbusinesssustainability;increasingpopularityoflow-carbonlifestylesthelegal/legislativefactorsfromeachcountry;thestrategiesinlightoftheselegislationsrisingproductregulation;changingimportandexportregulations;risingenvironmentalprotectionregulationsonbusinesses;federalinvestigation;falseandmisleadingclaimsTask2Answerthequestionswiththeinformationyoufindinthetext.1.WhyisthePESTLEanalysisimportanttoane-commerceenterprise?

answer：_______________________________________________________

2.WhataretheusesofthePESTLEanalysis?answer：_______________________________________________________

3.Whatarethemainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustry?Doyouthinktheyareopportunitiesorthreats?answer：_______________________________________________________

4.HowdotechnologicalexternalfactorsaffectAmazon’se-commerceperformance?answer：_______________________________________________________

5.WhatrecommendationsdoesthePESTLEanalysisgivetoAmazon?answer：_______________________________________________________

UnderstandingthetextTask3Task2Answerthequestionswiththeinformationyoufindinthetext.1.WhyisthePESTLEanalysisimportanttoane-commerceenterprise?Itplaysasignificantroleinthegrowthanddevelopmentofthebusiness,itcouldbethelaunchingofthenewproductorexpansionoftheexistingone.Itallowsbusinessownerstorecognizethepotentialchangeinthepolitical,economical,social,technological,legal,andenvironmentalfactors,whetherit’sawell-establishedcompanyorayoungstartup.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.2.WhataretheusesofthePESTLEanalysis?Itcanhelpyou:(1)seethepotentialthreatsandavailableopportunitiesintheenvironmentoforganizationalchangelikecapabilitiesoftheworkforce,shortageofskill,andchangeinlabor;(2)managetheproductdevelopmentlikedecidingwhethertolaunchanewproduct,modifyorupgradetheexistingproduct,orleavethecurrentproductline;(3)offeryouauniqueinsightintothemarkettrendsandformulateahighefficientmarketingplanbyprioritizingitsvariousoperationalactivitiesthroughanalyzingthelargeamountofinformationaboutthecompany;(4)recognizetheupcomingchangeintheworkforcemarketthatwouldimpactthecompanyandmakeareasonableworkforceplanning;(5)makeacomprehensivestrategicbusinessplanningincludingmanagingdecliningproductivity,meetinggrowthtargets,positioningthebrand,andchangingthecompany’sdirection,etc.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.3.Whatarethemainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustry?Doyouthinktheyareopportunitiesorthreats?Themainexternalpoliticalfactorsinthedevelopmentofthee-commerceindustryarepoliticalstabilityofdevelopedcountries,governmentalsupportfore-commerce(opportunity&threat)andincreasinggovernmentaleffortsoncybersecurity(opportunity).Politicalstabilitycreatesanopportunityforthecompanytoexpandordiversifyitsbusinessindevelopedcountries;GovernmentalsupportfacilitatesAmazon’scontinuingexpansioninrelevantmarkets,butalsothreatensthecompanybecauseofrisingcompetition;ThisaspectofthePESTEL/PESTLEanalysisofAmazonincreasinggovernmentaleffortsshowsmajoropportunitiesthatthecompanycanexploittoincreaseitsresilienceintheremoteormacro-environmentoftheinformationtechnologyservicesande-commerceindustry.UnderstandingthetextTask2Task2Answerthequestionswiththeinformationyoufindinthetext.4.HowdotechnologicalexternalfactorsaffectAmazon’se-commerceperformance?Ononehand,rapidtechnologicalobsolescenceimposespressureonAInc.tocontinuouslydevelopitstechnologicalassets,ontheotherhand,thecorporation’scontinuedheavyinvestmentininformationtechnologycanboostitscompetitiveadvantageandprotectthebusinessfromnewentrantsinthee-commerceindustry.5.WhatrecommendationsdoesthePESTLEanalysisgivetoAmazon?ThisPESTEL/PESTLEanalysisofAmazonidentifieskeyissuesthatarecriticaltothecompany’slong-termsuccess.ItisrecommendedthatAmazonexpandthecompany’soperationsintodevelopingmarkets,addressITsecurityissues,andboostitsbrandstrengththroughacorporatesocialresponsibilitystrategythataddressescurrentissuesthatlinkthebusinesstothenaturalenvironment.UnderstandingthetextTask2DealingwithlanguageTask3Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.d_________alackofequalityorsimilarity,especiallyinawaythatisnotfair2.i_________(theuseof)anewideaormethod3.r_________anofficialruleortheactofcontrollingsomething4.g_________tojudgeorshowsomething,especiallyhowsuccessfulorpopularsomethingis5.e_________relatingtoecologyortheenvironment6.s_________toexaminesomethingverycarefullyinordertodiscoverinformation7.o_________somethingusedtobalanceoneinfluenceagainstanopposinginfluence,sothatthereisnogreatdifferenceasaresult8.l_________relatingtolawsorthemakingoflaws9.s_____________

thepropertyofbeingsustainable10.c_________oforrelatingtocapital,capitalistsorcapitalismisparitynnovationegulationaugecologicalcrutinizeffsetegislativeustainabilityapitalistTask4CompletethesentenceswiththecorrectformofthewordsinTask3.1.Nowwithmultipleobjectivestomanagement,forestershavetodealwithaggregating____