英语常用词汇及小学升初常用词汇

包括常用英语口语考试常用词汇以及小升初常用词汇，还有部分阅读理解高频词汇。关于电影和书籍的常用词汇Part1-stylequestionsExaminer:Doyouliketoreadbooks?Marie:Yes…Ilovereading…Ilikenothingmorethantobeengrossedin（被某事吸引到全神贯注的程度，沉醉于某事）agoodbook…Iregularlytakeout（借书）booksfromthelibraryandusuallyreadthemfromcovertocover（从书皮看到书皮，表示从头至尾）innotime（不花时间就完成，形容迅速）…andIcan’tgotosleepatnightwithoutsomegoodbedtimereading（睡前故事）…Examiner:Howoftendoyougotothecinema?Jemma:Unfortunatelywedon’thaveacinemanearussowehavetogointothenearesttowntocatchthelatestmovie（看最新电影）…Iusuallyavoidseeingpopularbox-officehits（票房冠军型的电影）whichI’mnotalwayskeenonseeing…Ipreferlow-budgetfilms（小制作的电影）…sci-fi（sciencefiction的简称，发音是[‘saifai]，科幻电影）especially…andthere’sagreatcinemaIgotothathasfrequentshowings（放映）offilmslikethese…Examiner:Doyoupreferreadingbooksorwatchingfilms?Louisa:I’mnotreallyabigreader（大读者，表示书虫型的人）…Ifindbooksquiteheavy-going（难懂）…soImuchprefertoseeafilm…perhapsit’sthespecialeffects（特效）orthesoundtrack（电影原声效果）…Idon’tknow…Ijustpreferafilm…Part2-styletaskDescribeabookyouhavereadorafilmyouhaveseen.Youshouldsay:whatthisbookorfilmwaswhenyoureadorsawitwhyyoudecidedtoseethefilmorreadthebookandsayifyouenjoyeditandwhy.Pauline：Ilikereading…especiallyEnglishnovels…it’sagreatwaytoimproveyourvocabularyandtherearesomanyfantasticauthors（很棒的作者）tochoosefrom…onebookthatcamehighlyrecommended（被高度推荐的）bymyteacherwasTheMayorofCasterbridge…IwasstudyingataschoolinTheUKatthetimeandshesaiditwouldgivemeapictureofwhatlifewaslikeyearsagointheareaIwasliving（别去硬套故事，没有在英国学习过就不要直接用，学习词汇是目的）…wellIhavetosayIabsolutelylovedit…itwasarealturner（好看到停不下来的书）…it’sahistoricalnovelandthesetting（故事背景地点和时间）wasafictionaltowncalledCasterbridge…butactuallyitwasbasedon（基于）atownnearwhereIwasstudyingcalledDorchester…ithadsuchagreatplot（故事情节）…tocutalongstoryshort,ittellsthestoryof（故事讲的是）thedownfallofamancalled,Henchard,thecentralcharacter（主角）wholivesduringaperiodofgreatsocialchangearoundthetimeoftheindustrialrevolution…thereasonIenjoyeditsomuch…apartfromthegreatstory…is…itgavemeapictureofwhatlifehadbeenlikeintheplaceIwasstudyingatthetime…Ireallycouldn’tputitdown（好看到无法释手）…afantasticstory…Part3-stylequestionsExaminer:Isreadingaspleasurableindigitalformat?Alise:PersonallyIpreferreadingapaperbackorhardback（纸皮的书或精装书）…especiallyifI’mreadingaclassic（经典作品）whichIdon’tthinkfeelsrightasane-book（电子书）…butIcanseeitcanbegoodforothers…mygrandmotherhasane-reader（电子书浏览器）andshelovesthewayyoucanenlargethetext（放大字体）…（对于老年人来说可以放大字体也是很棒的理由啊！！）Examiner:Doyouthinkbookshopswillsurviveinthedigitalrevolution（书店在电子浪潮中可以生存下来吗）?Thomas:Ithinkso…atleastIhopeso…Iloveflickingthrough（快速翻阅）booksinabookshop…onlineshoppingisuseful…findingoutonAmazonifabookyouwanthasgotagoodreview（有好的评价）…maybegettingonethatisdifficulttofind…butIstilllovetheexperienceofbeinginabookshop…Examiner:StatisticsshowthatvisitstothecinemaareupdespitetheavailabilityofDVDsandonlinedownloads.Whydoyouthinkthismightbe?Jamie:Ithinkit’sthewholeexperiencethatthecinemaoffers…goingouttoseeafilmwhenitgoesongeneralrelease（刚刚上映的时候）…andseeingitonthebigscreen(大荧幕)ismoreexcitingthanwatchingthefilmathomeonTV…especiallyifit’sanactionmovie…andwatchingitwithothersmakesitevenmorespecial…电影种类：科幻片：Sci-fi动作片：Actionmovie恐怖片：Horrormovie惊险片：Thriller喜剧：Comedy爱情片：Romance/romanticmovie纪录片：Documentary商业大片：Commercialmovie/film爆米花电影：Popcornmovie文艺片：Artmovie/film,art-housefilm默片：Silentmovie/film黑白电影:Black-and-whitemovie老电影：Classicmovie独立制作电影：IndependentmovieDefinitionsanactionmovie:afilmwithfastmovingscenes,oftencontainingviolencetobeengrossedin:tobecompletelyfocusedononethingbedtimereading:somethingtoreadinbedbeforeyougotosleeptobeabigreader:someonewhoreadsalottobebasedon:touseasamodalaboxofficehit:afinanciallysuccessfulfilmtobeheavy-going:difficulttoreadablockbuster:afilmthatisabigcommercialsuccesstocatchthelatestmovie:toseeafilmthathasjustcomeoutthecentralcharacter:themainpersoninafilmorbookaclassic:ofthehighestqualitytocomehighlyrecommended:tobepraisedbyanotherpersoncouldn’tputitdown:wasn’tabletostopreadingabookane-book:adigitalbookane-reader:adeviceforreadinge-bookstoflickthrough:tolookquicklythroughabooktogetagood/badreview:toreceivepositiveornegativefeedbacktogoongeneralrelease:whenafilmcanbeseenbythegeneralpublichardback:abookwitharigidcover(see‘paperback’below)ahistoricalnovel:astorysetinthepastalowbudgetfilm:afilmmadewithasmallamountofmoneyonthebigscreen:atthecinemaapageturner:abookthatyouwanttokeepreadingpaperback:abookwithaflexiblecover(see‘hardback’above)plot:themaineventsinafilmorbooktoreadsomethingfromcovertocover:toreadabookfromthefirstpagetothelastsci-fi:sciencefictiontoseeafilm:toseeafilmatthecinema(see‘watchafilm’below)thesetting:wheretheactiontakesplaceshowings:performancesofafilmsoundtrack:themusicthataccompaniesafilmspecialeffects:thevisualsorsoundsthatareaddedtoafilmwhicharedifficulttoproducenaturallytotakeout(abookfromthelibrary):toborrowabookfromthelibrarytotellthestoryof:tooutlinethedetailsofsomeone’slifeoraneventtowatchafilm:towatchafilmonTV(see‘toseeafilm’above)关于高科技的常用词汇Part1-stylequestionsExaminer:Doyouenjoyusingtechnology?Stephan:Well…Iwouldn’tcallmyselfatechie（高科技狂热份子）oracomputerbuff（电脑小高手）butIenjoyusingcomputers…I’dliketofindoutmoreabouthowtheywork…whenmycomputercrashes（电脑崩溃）neverknowwhattodo.Examiner:DoyouusetheInternetforyourstudies?Sophie:Yes…I’dbelostwithoutit…Idolotsofvideoconferencing(视频会议)topracticespeakingandsocialmedia（社交媒体）likeFacebookisagoodwaytomeetupwithotherstudents…andIdownloadpodcasts（音频播放，博客）thatteachEnglishvocabularyandgrammar.Examiner:Doyouhaveyourowncomputer?Tania:Yes…IhaveaMacbookPro…Iuseitallthetime…forwordprocessing（文字编辑处理）…browsingwebsites（浏览网页）andcatchingupwithTVprogrammesI’vemissed.Part2-styletaskDescribeanitemoftechnologyyouhavethatisveryimportant.Youshouldsay:whatthetechnologyiswhenyougotithowoftenyouuseitandsayhowdifferentyourdailylifewouldbewithoutit.这个内容不适合90后和00后，学习词汇就好Mattie:Idon’thavemanygadgets（小型电子工具）…justacomputer…alaptopandmymobilephone…butI’lltalkaboutmycomputerasit’ssouseful…it’sfunnyreally…2yearsagoIwasstilllearningtousecomputers…howtouseemail…sendattachments（发送附件）howtoaccesswebsites（浏览网页）…thenIdecidedtodoadigitalediting（数码编辑）courseforvideoandphotography…andsoIboughtthelaptopwhenIstartedthecourse…myhusbandhadadesktopPC（台式机）butitwasveryslowsoIdecidedtoupgrade（升级）toapowerfulonebecausewedoalotofvideoeditingonthecourse…it’sahigh-spec（高规格发音：[hai-spek]）laptop…veryfast…thelatestoperatingsystem（操作系统）…itbootsup（启动）reallyquicklyandit’sfuntousesoitmakesworkingapleasure…I’vebecomeacompetentcomputerusernow…ifIdidn’thaveitIdaresayI’dhavetospendmoretimeatcollegeusingtheircomputers…butonthepositivesideIsupposeI’dreadalotmoreifIdidn’thaveit…Iprobablywastealotoftimesurfingtheweb…buthopefullyIwon’thavetobewithoutit…Part3-stylequestionsExaminer:Whatdoyouthinkaretheimportantthingspeopleneedtolearnwhentheystartusingcomputers?Alejandro:Well…therearethingslikehowtousetheInternet…howtoenterawebaddress（输入网址）…howtonavigatewebsites（找到网页）…thatkindofthingbutit’salsoimportanttoknowhowtobackup（备份）yourfilesincaseyourcomputercrashes…andallaboutInternetsecurity.（网络安全）Examiner:Whatkindoftechnologicaldevelopmentshavemadethebiggestimpactonourlives?Faydene:InmylifetimeithastobetheInternetofcoursebutIalsothinkwifihasmadeahugedifferencetohowweinteractwiththeInternet…wirelessnetworksathomeandpublicwifihotspotsmeanwecangoonlineeasily…accessourmail…logintoourworkintranetandbasicallybeconnectedwhereverweare.Examiner:Docomputersmakeitmucheasiertostudy?Jane:Definitelyyes…researchinginformationismucheasierwiththeInternet..youcanbookmarkwebpages（添加书签页）forfuturereferenceandwritingessaysismucheasier…beingabletocutandpaste（复制粘贴）sectionsoftextmeansyoucanexperimentwithorganisation…soyes…comparedtoyearsagowhenyouhadapileofbooksonyourdeskandapenandpaper…it’snowmucheasier.Definitionstoaccesswebsites/email:tolocatetobackupfiles:tomakeacopyoffilesincaseofacomputerproblemtobootup:tostartacomputertobookmarkawebpage:tomarkawebpageforfuturereferencetobrowsewebsites:tolookatwebsitesacomputerbuff:anexpertcomputerusertocrash:tosuddenlystopworkingtocutandpaste:tomovetextorimagesfromoneplaceinadocumenttoanotherplaceadesktopPC:acomputerthatisn’tportableandremainsinsituonadeskdigitalediting:toeditdigitalmaterialslikeaudioorvideofilesdownload(podcasts):tosaveacopyofafilefromtheinternettoyourowndevicetoenterawebaddress:totypetheaddressofawebsiteintotheaddressbarofyourbrowseragadget:atechnologicaltoollikeamobilephoneorcameratogoonline:tostartusingtheInternethigh-spec(laptop):powerfulcomputerwithtopqualitycomponentsInternetsecurity:Internetsafetyintranet:anetworkofconnectedcomputerswithinanorganisationthatisnotaccessiblebyunauthorisedvisitorstonavigateawebsite:tofindyourwayaroundawebsiteoperatingsystem:thesoftwarethattellsthecomputerhowtoworksendanattachment:sendanemailwithanaccompanyingfilesocialmedia:mediausedtointeractwithotherpeoplesuchasFacebookorTwittertosurftheweb:tolookataseriesofwebsitesoneaftertheotheratechie:somebodywhohasaninterestintechnologytoupgrade:toobtainamorepowerfulorfeature-richcomputerorpieceofsoftwarevideoconferencing:toseeandhearpeoplefromdifferentlocationsusingtheInternetwirelesshotspot:apublicplacewhereyoucanaccesstheInternetwirelessnetwork:anetworkwhereuserscanaccesstheInternetwithouttheuseoffixedcableswordprocessing;producingwrittentextsonacomputer关于工作的常用词汇Part1-stylequestionsExaminer:Whatdoyoudo?Sasha:Idoajob-share（分工）withafriendinaboutique（精品店）…Ienjoyit…Ilikeworkingwithcustomers…unfortunatelyit’sonlytemporarywork（临时工作）butoneoftheperksofthejob（perk,工作的福利）isIgetadiscountontheclothes…Examiner:Doyouhaveanycareerplansyet?Carly:Yes…I’dliketobemyownbossoneday…I’minterestedinprogrammingandI’dliketocreateappsformyselforforothercompanies…Iknowbeingselfemployed（自雇）wouldbeachallengebuttheideaofdoinganine-to-fivejob（朝九晚五的工作）doesn’tappealto（appealtosb.，对谁有吸引力）meatall…Examiner:Whatdoyouseeyourselfdoingin10yearstime?Marie:I’dhopetobeworking…notahigh-poweredjob（权高望重的工作）…butI’mquiteacreativepersonsosomethingwhereIcanworkwithmyhands（靠双手吃饭）wouldbenice…aslongasI’mnotstuckbehindadesk（困在桌子后面）doingsomethingboringinadead-endjob（没有发展希望的工作）I’llbehappy…Part2-styletaskDescribeyouridealjob.Youshouldsay:whatthisjobiswhetheryouwouldneedanyqualificationswhetheritwouldbeeasytofindworkandsaywhyyouwouldenjoythisjobinparticular.Max:I’vealwayslovedwatchingwildlifeprogrammesonTVandoftenthoughthowmuchI’denjoyworkingwithanimals…perhapsinasafaripark…somethinglikethat…you’dprobablyneedadegreetohaveanychanceofbeingcalledforaninterview（被通知有机会参加面试）andwhethertherearemanyfull-timejobs（全职工作）Idon’tknow…I’msurealotofparksrelyonvoluntarywork（义工）soitmightnotbeeasy…anditprobablywouldn’tbewell-paid（收入颇丰）eitherbutmoneyisn’teverything…I’dgetsomuchjobsatisfaction（工作成就感）…Ican’timagineitbeingthekindofjobwhereyougetstuckinarut（同样是被困在某处的那种情况）…andIthinkI’dbegoodatitaswell…I’dlovetoworkwithanimalsIenjoymanualwork（手工劳作）andI’magoodteamplayer（擅长团队合作）…soeventhoughtheworkingconditions（工作条件）mightnotbethebestIthinkthatwouldbemyidealjob…Part3-stylequestionsExaminer:Iftherearealimitednumberofjobsavailablewhoshouldbegivenpriority,youngpeopleorolderpeoplewithmoreexperience?Anna:Thingsaresodifferentthesedays…afewyearsagoolderemployeeswouldoftentakeearlyretirement（提前退休）orgoontopart-time（兼职）contractsandtherewerealwaysopportunitiesforyoungerpeoplebutnowjobsaresoscarce…Ithinkyoungerpeopleneedtobegiventhechancewheneverpossible…Examiner:Whataresomeoftheimportantthingsacandidateshouldfindoutbeforeacceptingajob?Ali:Well…you’dneedtoknowaboutyourareaofresponsibility…andyoursalaryofcourseandthentherearethingslikeholidayentitlement（假期权，假期制度）…maternityorpaternityleave（产假）…ifyou’rethinkingofhavingchildren…andwhatthesituationisregardingsickleave（病假）…thatkindofthing…Examiner:Whataretheadvantagesofhavingyourownbusinessratherthanworkingforsomeoneelse?Julie:Well…unfortunatelybeinganemployeeatthemomentisverystressful…peoplehaveveryheavyworkloads（繁重的工作量）…they’realwaysunderpressuretomeetdeadlines（迎合截止日期）…runningyourownbusinessisn’teasy…butIdothinkitwouldbefarmoresatisfying…Definitionstobecalledforaninterview:tobeinvitedtoattendaninterviewtobeyourownboss:tohaveyourownbusinessadead-endjob:ajobwithnopromotionalopportunitiestodoajob-share:tosharetheweeklyhoursofworkwithanotherpersonagoodteamplayer:somebodywhocanworkwellwithotherpeoplefull-time:thenumberofhoursthatpeopleusuallyworkinacompleteweekaheavyworkload:tohavealotofworktodoahigh-poweredjob:animportantorpowerfuljobholidayentitlement:thenumberofdaysholidayallowedjobsatisfaction:thefeelingofenjoyingajobmanualwork:workthatrequiresphysicalactivitymaternityleave:timeoffworkgiventoawomanabouttohaveababytomeetadeadline:tofinishajobbyanagreedtimeanine-to-fivejob:anormaljobthatconsistsofan8hourday(approximately)oneoftheperksofthejob:anextrabenefityougetfromajobpart-time:workinglessthanfull-timetorunyourownbusiness:see‘tobeyourownboss’tobeself-employed:see‘tobeyourownboss’sickleave:timeallowedoffworkwhensicktobestuckbehindadesk:tobeunhappyinanofficejobtobe/getstuckinarut:tobeinaboringjobthatishardtoleavetotakeearlyretirement:toretireearly(retire:toreachanagewhenyouareallowedtostopworkingforaliving)temporarywork:workdoneforalimitedtimeonlyvoluntarywork:toworkwithoutpaytobewellpaid:toearnagoodsalaryworkingconditions:thehours,salaryandotherentitlementsthatcomeswiththejobtoworkwithyourhands:todomanualwork关于购物的常用词汇Part1-stylequestionsExaminer:Doyouoftengoshoppingforpersonalitems?Maxine:WhenIcanafford（买得起）ityes…mycollegeisinthecitycentreandIdoalotofwindowshopping（橱窗购物，光看不买）…butbeingastudentI’monatightbudget（预算很紧张）soIhavetobecarefulwithmoney（小心花钱）…Examiner:Aretheremanyshopswhereyoulive?Jenny:We’vegotafewlocalshops（社区小店）nearbyandafewindependentstores（独立店铺）butnoneofthebighighstreetnames（高街品牌，著名连锁品牌）…Ihavetogointotownforthem…Examiner:Doyouenjoyshopping?Marco:Itdepends…Ihateitwhenthesalesareon（打折的时候）…crowdsofpeoplealltryingtosnapupabargain（抢到好价格）…Ifinditallabitstressful…Ialsogetannoyedwhenshopassistants（导购）trytogivemethehardsell（强行推荐）whenallIwanttodoistolookaround…Part2-styletaskDescribeatimewhenyouboughtsomethingforsomeone.Youshouldsaywhenthiswaswhatiswasyouboughtwhoyouboughtitforandsayhowyoufeltaboutbuyingitforthem.Coleen:I’dliketotellyouaboutthetime…aboutfouryearsago…myhusbandandIboughtacomputerforourdaughter…shewasabouttogotouniversityandwe’dpromisedherwewouldtreathertoone…atthetimetherehadbeenabigadvertisingcampaign(广告促销活动)forthelatestAppleMacbookandourdaughterwasverykeentohaveone…shekepttellingustheywerevalueformoney（超值）…eventhoughtheyseemedveryexpensivetous…anyway,wetriedtoshoparoundtoseeifwecouldpickupabargain…thiswasinthemiddleofthesummersalesandwhereveryouwentpriceswerebeingslashed（大减价）onbigbrandnames（知名品牌）…butunfortunatelynotAppleproducts…weendeduphavingtopaythefullprice（全家购买）…IremembermydaughterjustifyingthecostbypointingouthownicetheApplecarrierbag（手提袋）was…butitwaslovelytoseehersoexcitedandthecustomerservice（客服）she’sreceivedduringthefouryearsshe’shadithasbeenexcellent…soitwasvalueformoneyafterall（最后还算是超值了，。。。自我安慰）…Part3-stylequestionsExaminer:Doyouthinkwewillstopusingpapermoneyinthefuture?Louisa:Ithinkit’salmostcertain…atthemomentit’sstillpossibletopayincashbutI’msurethiswillchange…theproblemispeoplearemorelikelytogetintodebt（负债）andrunupacreditcardbill（积累信用卡账单）whenthishappens.Examiner:Howdocompaniesencouragetheconsumertospendtheirmoney?Peter:Well…arecentdevelopmentinmycountryissomethingcalled‘BlackFriday’wherepeopleareencouragedtoshopuntiltheydrop（买到东西都掉了，买买买，买到吐）andbuythelatestmust-haveproducts（非有不可的商品）…thentherearethingslikeloyaltycards（优惠卡）togetthecustomerbackinthestore…Examiner:Whatdoyouthinkshopsneedtodotocreateapositiveshoppingexperience?Tania:Themainthingformeisnotbeingpressurizedtobuy…Iappreciatethatshopassistantsareprobablyoncommission（拿提成）butifI’mlookingforclothesforexampleIliketotakemytime…totrysomethingon（试衣服）…andtoaskforhelpifIneedit…Definitionsadvertisingcampaign:aseriesofadvertisementstopersuadepeopletobuysomethingbigbrandnames:largewell-knowncompaniesorproductnamestobecarefulwithmoney:tonotover-spendcarrierbag:bags(usuallyplastic)suppliedbyshopscustomerservice:thedegreetowhichcustomersaretreatedwelltogetintodebt:toowemoneytogivesomeonethehardsell:toputpressureonsomeonetobuysomethinghighstreetnames:well-knownshopsindependentstores:smallshopsindependentoflargecompanieslocalshops:communityshopsloyaltycard:acardissuedbyashoptoallowcustomerstosavemoneyonthebasisofwhattheyspendmust-haveproduct:aproductthatisverypopularthatalotofpeoplewanttohavetobeonatightbudget:tohavealimitedamountofmoneytospendtobeoncommission:topaysomeoneinrelationtotheamounttheysellapayincash:topayforsomethingusingcoinsorpapermoneytopaythefullprice:topaythefullamountforsomethingtopickupabargain:tobuysomethingmuchcheaperthanthenormalpricetorunupacreditcardbill:toowemoneyonacreditcardtoshoparound:totrydifferentshopstofindthebestdealshopassistant:thepersonwhoservescustomerstoshopuntilyoudrop:todoalotofshoppingtoslashprices:toreducepricesagreatdealtosnapupabargain:tobuysomethingquicklythatisbeingsoldcheaplysummersales:aperiodintheyearwhenthingsaresoldcheaplytotrysomethingon:toseeifanitemofclothingfitsorissuitabletobevalueformoney:tobeworththecostwindowshopping:tovisitastoretolookatitemswithouttheintentionofbuyinganything关于广告的常用词汇Part1-stylequestionsExaminer:ArethereanyTVchannelsinyourcountrythatdon’thaveadverts?Loraine:No…they’reallcommercialchannels（含广告的频道）alldaylong…toomanyreally…andthere’salsoalotofproductplacement（产品植入）goingon…especiallyinsoapoperas（肥皂剧）wheretheyplaceanitemjustbehindtheactors.Examiner:DoyouenjoywatchingadvertsonTV?Karin:No…notreally…Ihatecommercialbreaks（广告插播）duringafilm…itreallyspoilstheflow（破坏节奏）…andduringprimetime（黄金时间）viewingtheyseemtosqueeze（挤进来）evenmoreadsinthanusual…celebrityendorsements（明星代言）alsogetonmynerves（让我不爽）…everyoneknowsthey’reonlydoingitbecausethey’regettingpaid.Examiner:Whatarethebestwaysforordinarypeopletoadvertisesomethingtheywanttosellinyourcountry?Marianne:Thesimplestwayistoplaceanadvert（登广告）insomethingliketheclassifiedads（分类广告）sectionofalocalpaper…orthere’stheInternetofcourse…therearelotsofsiteslikeeBaywhereyoucanbuyandsellthingsonline.Part2-styletaskDescribeanadvertyouoncesawthatwasveryeffective.Youshouldsaywherethisadvertappearedwhenyousawitwhatitwasadvertisingandsaywhyyouthoughtitwassoeffective.Max:OK…wellthiswasabout4yearsago…Iwaslookingforsomesoftwaretocreatevideos…onedayIgotanemailfromamailinglist（邮寄清单列表）I’dsignedupto…therewasalinkinittoapressrelease（新闻稿，通讯稿）…acompanyhadwrittensomethingaboutanewproductthatwassimilartowhatIwaslookingfor…attheendofthepressreleasetherewasalinktothesalespage（销售页面）…Ihadn’theardofthecompanybutIwasinterestedandclickedthelinktothead….whatcaughtmyattention（吸引我的注意力）immediatelywasthenumberoftestimonials/review（用户评价）frompeoplewhohadboughtthesoftware…Ithinktestimonialsareliketheonlineequivalentofwordofmouth（口口相传）advertisingandarereallypersuasive…anyway…whenIgottothebottomofthepagetherewasagreatbigcalltoaction（行为号召）buttoninvitingmetobuy…Iwastotallypersuadedandendedupmakingapurchase（下单）…whatmadeitsoeffective,Ithinkwasthepowerofthosetestimonials…they’dbeenwrittenbypeopleverymuchlikeme…they’dhadaneedandthesoftwarehadobviouslyturnedouttobejustwhattheywerelookingfor…whenyouthinkthatthiswasanewishcompanytheywouldn’thavehadanybrandawareness（品牌意识）atall…theyprobablywouldn’thavehadmuchofabudgetforadvertising…obviouslyyouwouldn’tadvertiseaproductlikethisthroughthemassmedia（大众传媒方式）onTV…theyprobablydidn’tevenhaveanadvertisingagency（广告公司）tosupportthem…andyetthey’dmanagedtocreateagreatdealofbrandloyalty（品牌忠诚度）frompreviouscustomers…Ithinkthatwasreallyeffective.Part3-stylequestionsExaminer:Whatisitthatmakesanadverteffective?Spencer:Well…whenacompanylaunchesaproduct（推出新产品）theyhavetoconsidertheInternet…especiallyhowitcanbeusedtospreadthewordonsocialmedia…sointhiscontextavideothatgoesviral（在网络上火起来）isprobablythemosteffectivetypeofadvertyoucouldmake.Examiner:WhataretheadvantagestocompaniesofadvertisingontheInternetratherthanTV?Stelios:I’dimaginethemainadvantageisyoucanreachyourtargetaudience（目标观众）muchmoreeffectively…ifyoubringoutanicheproduct（非大众产品，小众一些的产品）forexample…oryouhaveatightadvertisingbudget（广告预算）…youcanadvertiseonparticularsitesthatthepeopleyouwanttoreachvisit…that’snotsomethingyoucandoonTV.Examiner:Whatthingsdoadvertisingcompaniesdothatmightgiveitabadname?Raol:Formethemostirritatingiscoldcalling（冷不防打电话推销，指商家的骚扰电话）…wemustgettwoorthreeoftheseeverydayatwork…thenthere’sjunkmail（垃圾信件）thatgetspostedthroughtheletterbox…andofcoursetheonlineequivalentofthis…spamemails（垃圾电子邮件）…Ithinkit’sthiskindofadvertisingthattendstoannoypeople.Definitionsadvertisingagency:acompanythatcreatesadvertsforothercompaniesadvertisingbudget:theamountofmoneyacompanydecidestospendonadvertisingbrandawareness:howwellpeopleknowaparticularbrandbrandloyalty:thedegreetowhichpeoplecontinuetobuyfromthesamebrandorcompanybuyandsell:oftenusedtorefertothebuyingandsellingofitemsbetweenindividualscalltoaction:somethingthatencouragessomeonetotakeaparticularaction,suchasmakingapurchaseorclickingalinkonawebsitecelebrityendorsement:tohaveawell-knownpersonpromoteaproductclassifiedads:smalladvertisementsoftenputinanewspaperormagazinebyindividualstocoldcall:tocallsomeonewiththeaimofsellingsomethingwithoutthemaskingyoutodosocommercialbreak:theshortperiodduringTVprogrammeswhenadvertisementsareshowncommercialchannel:TVchannelsthatmakemoneyfromshowingadvertisementstogoviral:toquicklybecomeextremelypopularontheInternetthroughsocialmediajunkmail:unwantedpromotionalleafletsandletterstolaunchaproduct:tointroduceanewproductmailinglist:alistofnamesandcontactdetailsusedbyacompanytosendinformationandadvertisementsmassmedia:largemediaoutletslikeTV,newspapersandmagazinesnicheproduct:aproductthatisaimedatadistinctgroupofpeopletoplaceanadvert:toputanadvertsomewherepressrelease:somethingwrittenbyacompanyfornewspapersandmagazinesandwebsitestoshareandpublishprimetime:thetimeduringtheviewingschedulewhenmostpeoplewatchTVorlistentoabroadcastproductplacement:toadvertiseaproductbyusingitasapropinaTVshoworfilmsalespage:apagespecificallyusedtopromoteaproductorservicesocialmedia:websitesthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking.spamemail:unwanted,promoti