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DIGITAL

&

TRENDSBigdataCHAPTER

01OverviewInformationtechnology(IT)worldwidespendingfrom2005to2024(inbillionU.S.dollars)GlobalITspending2005-20246,0005,0004,0003,0002,0001,00002005

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2007

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2009

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2023

2024*3Description:ITspendingworldwideisprojectedtoreachoverfivetrillionU.S.dollarsin2024,anearlyeightpercentincreaseon2023spending.ReadmoreNote(s):Worldwide;2005to2024;Includesspendingonsoftware,devices,services,datacentersystems,andcommunicationservices;*Forecast

ReadmoreSource(s):GartnerSpendingondigitaltransformationtechnologiesandservicesworldwidefrom2017to2027(intrillionU.S.dollars)Digitaltransformationspendingworldwide2017-20274.54.03.53.02.53.93.362.892.492.151.852.01.51.00.50.01.591.311.1810.962017201820192020202120222023*2024*2025*2026*2027*4Description:In2023,spendingondigitaltransformation(DX)isprojectedtoreach2.15trillionU.S.dollars.By2027,globaldigitaltransformationspendingisforecasttoreach3.9trillionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2023;*Forecast.TheSource(s):IDC;estimateisbasedonvaluesin2027andthecompoundannualgrowthratefrom2022to2027of16.1%,whichwereprovidedbythesource.Anexponentialdevelopmentofthemarketwas[...]

ReadmoreNumberofInternetofThings(IoT)connecteddevicesworldwidefrom2019to2023,withforecastsfrom2022to2030(inbillions)NumberofIoTconnecteddevicesworldwide2019-2023,withforecaststo2030353029.4227.3125.2125201510523.1421.0919.0817.0815.1413.14202211.2820219.768.602019202020232024*2025*2026*2027*2028*2029*2030*5Description:ThenumberofInternetofThings(IoT)devicesworldwideisforecasttoalmostdoublefrom15.1billionin2020tomorethan29billionIoTdevicesin2030.In2030,thehighestnumberofIoTdeviceswillbefoundinChinawitharound8billionconsumerdevices.ReadmoreNote(s):Worldwide;2019to2023;*Forecast

IoTconnectionsaredefinedasconnectionstoremotesensingandactualdevices.Thisincludesassociatedaggregationdevicessuchashubdevices.

ReadmoreSource(s):ExplodingTopics;TransformaInsightsAnnualmobiledatatrafficworldwidefrom2012to2029(inexabytespermonth)Annualmobilemonthlydatausageworldwide2012-202945040035030025020015010050403.4353.7305.23255.74209.2167.04129.9296.7569.04202148.44202033.42201922.59201811.0920177.212.534.370.61.430201220132014201520162022

2023*

2024*

2025*

2026*

2027*

2028*

2029*6Description:Mobiledatausageissettoexplodeacrosstheglobe,withforecastsexpectingmonthlydatatraffictotriplebetween2023and2029.Thisexplosionindatausewillbedrivenbyarangeofshiftingconsumptionhabits,includingariseinvideostreamingandtheadoptionofIoT(internetofthings)devices.ReadmoreNote(s):Worldwide;2012to2023;*Forecast.ReadmoreSource(s):EricssonCHAPTER

02SegmentsAnalyticsasaservice(AaaS)marketsizeforecastworldwidein2021and2028(inbillionU.S.dollars)Globalanalyticsasaservice(AaaS)marketsizeforecast2021-20288070605040302068.958.7118.915.17202110020222027*2028*8Description:In2028,theglobalanalyticsasaservice(AaaS)marketvalueisestimatedtoreachapproximately69billionU.S.dollars.AaaSreferstotheprovisionofbusinessoperationsandanalyticssoftwareviatheinternet.Becausecustomersonlypayfortheserviceaslongastheyuseit,thisservicemodelisexpectedtobecomemorecommonlyusedinthefuture.Itisusedinvarioussectorssuchasinsurance,retailandwholesale,butalsohealthcare,government,andthetelecomandITindustries.[...]

ReadmoreNote(s):Worldwide;2023;*Forecast.Baseyear:2022CAGR:23.7%ReadmoreSource(s):ImarcGenerativeartificialintelligence(AI)marketsizeworldwidefrom2020to2030(inbillionU.S.dollars)GlobalgenerativeAImarketsizefrom2020to2030250200150100206.95181.9156.85131.8110.0788.35202566.62202444.8950023.17202211.2520215.6720202023202620272028202920309Description:ThegenerativeAImarketisexpectedtogrowbyleapsandboundsbetween2023and2030.Itstoodatjustunder45billionU.S.dollarsattheendof2023,nearlydoublethesizeof2022.Thisgrowthofnearly20billionU.S.dollarsannuallyisexpectedtocontinueuntiltheendofthedecade.ReadmoreNote(s):Worldwide;August2023Source(s):Marketsizeandrevenuecomparisonforartificialintelligenceworldwidefrom2018to2030(inbillionU.S.dollars)ArtificialIntelligence(AI)marketsize/revenuecomparisons2018-2030IDC(February2021)Tractica(March2020)NextMoveStrategicConsulting(January2023)(October2023)2,0001,8001,6001,4001,2001,0008001,847.41,4151,068.7795.3511.3738.72030659.52029582.9445.9584.8554.3600420.4370.2327.5227.6305.9400281.4241.8207.970.9414324.38126108.420095.494.4151.2734.87202110.114.69201922.59020182020202220232024202520262027202810Description:Themarketforartificialintelligence(AI)isexpectedtoshowsignificantgrowthinthecomingdecade,accordingtoavarietyofsources.Accordingtodata,theAImarketsizeisprojectedtorisefrom241.8billionU.S.dollarsin2023toalmost740billionU.S.dollarsin2030,accountingforacompoundannualgrowthrateof17.3%.Meanwhile,accordingtoꢀ

NextMoveStrategyConsulting,itsvalueofapproximately208billionU.S.dollarsin2023isexpectedtogrowninefoldby2030,[...]ReadmoreNote(s):Worldwide;2018-2023Source(s):IDC;NextMoveStrategyConsulting;TracticaMarketsizeofthemachinelearning(ML)marketgloballyfrom2020to2030(inbillionU.S.dollars)Worldwidemachinelearningmarketsizefrom2020-2030600500400300200528.1466.6409.99354.59307.22249.87204.33158.78134.542021100072.17202259.2720202023202420252026202720282029203011Description:Themachinelearningmarketworldwidegrewbeyond150billionU.S.dollarsin2023.Itisexpectedtogrowsteadilyandcontinuouslythroughthedecade,addingaround50billionU.S.dollarstothemarketannually.ReadmoreNote(s):Worldwide;August2023Source(s):Edgecomputingmarketrevenueworldwidefrom2019to2026(inbillionU.S.dollars)Edgecomputingmarketvalueworldwide2019-2026350300250317274208200176153139150100500201920202021*2023*2025*2026*12Description:Theworldwideedgecomputingmarketisprojectedtoreach317billionU.S.dollarsby2026.Edgecomputingisthedeliveringofstorage,computing,andnetworkcapabilitiestothelocalpointsofanetwork,throughwhichlesslatency,reducedcost,andgreaterperformanceareobtained.ReadmoreNote(s):Worldwide;2019to2023;*ForecastThe2019and2020figuresarecalculatedbySource(s):IDC;basedinitialfiguresprovidedbythesource.ReadmoreCHAPTER

03AdoptionStateofbigdata/AIadoptioninorganizationsworldwidefrom2018to2023Stateofbigdata/AIadoptionamongfirmsworldwide2018-2023ManagingdataasabusinessassetCompetingondataandanalyticsEstablishedadatacultureCreatedadata-drivenorganizationDrivinginnovationwithdata90%80%77.6%70%60%50%40%30%20%10%64.2%59.5%59.5%40.8%56.5%50%45.1%50%49.1%48.5%41.2%48.1%42.6%47.6%46.9%47.4%39.7%39.3%39.5%37.8%31%28.3%201826.8%26.5%19.3%2244.

4%%23.9%20.6%2022201920202021202314Description:Accordingtoa2023globalsurvey,anincreasingshareofbusinessesbelievetheyaremakingeffectiveuseofdata.Overthree-quartersofrespondentssaidthattheyweredrivinginnovationwithdata,whilehalfconsideredtheirbusinessestobecompetingondataandanalytics.ReadmoreNote(s):Worldwide;2018to2023;ChiefDataOfficers,ChiefData&AnalyticsOfficers,orHeadsofData,Analytics,orAIforover100Fortune1000andleadingglobalorganizationsSource(s):NewVantagePartners;WavestoneAdoptionrateofemergingtechnologiesinorganizationsworldwidein2023Implementationofemergingtechnologiesincompaniesworldwide2023ShareofrespondentsActivelyconsidering

Piloting40%HavenotconsideredSmall-scale60%Large-scale80%0%Cloud

1%3%

4%Bigdata/analytics

8%20%24%100%120%68%16%15%33%28%InternetofThingsRoboticprocessautomationOn-demandmarketplaceplatformsArtificialIntelligence/MachineLearningGreentech40%16%12%14%19%22%13%12%10%10%35%17%42%40%17%23%24%12%19%26%15%26%15%11%15%14%12%6%7%Edgecomputing54%16%7%Blockchain/DistributedledgerAugmented/VirtualRealityMetaverse69%8%

2%59%17%11%14%10%

3%7%

3%2%5%

3%2%74%79%Quantumcomputing11%15Description:Asof2023,nearly92percentofdigitalleadersgloballystatedthattheircompaniesadoptedcloudtechnologyeitheronsmallorlargescale.Bigdata/analyticswerethesecondmostpopularadoptedtechnologywitharound61percentofrespondentsreportingthesame.Artificialintelligence/machinelearning

Atthesametime,26percentofrespondentswereconsideringusingArtificialintelligence(AI)/machinelearning(ML)technology,while24percentsaidthattheircompanies[...]ReadmoreNote(s):Worldwide;June22toSeptember18,

2023;2,104respondents;Digitalleadersacross86countriesSource(s):Cionet;NashSquaredStateofdataandanalyticsinvestmentatcompaniesworldwidein2023Globalstateofdataandanalyticsinvestment2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%InvestmentsinData&AnalyticsareaTopOrganizationalPriorityDeliveringMeasurableBusinessValuefromData&AnalyticsInvestmentsStrongBusinessLeadershipandPartnershipInPlaceatOurOrganizationOurOrganizationisIncreasingitsInvestmentinData&AnalyticsOurOrganizationisanIndustryLeaderinDataandAnalyticsEffortstoImproveDataQualityHaveBeenSuccessful87.9%87%84.3%82.2%47.7%37%16Description:Amajorityofbusinessesrespondingtoa2023surveysaidthatinvestmentindataandanalyticswasatoppriority.However,only37percentsaidthattheireffortstoimprovedataqualityhadbeensuccessful,highlightinganongoingchallengefacedbyorganizationsacrossindustrysectors.ReadmoreNote(s):Worldwide;2023;ChiefDataOfficers,ChiefData&AnalyticsOfficers,orHeadsofData,Analytics,orAIforover100Fortune1000andleadingglobalorganizationsSource(s):NewVantagePartners;WavestoneWhichskillswouldyouliketohireforin2023?Mostdemandedtechskillsworldwide2023Shareofrespondents0%10%20%30%40%50%60%70%WebdevelopmentDevOps58.53%35.55%DatabasesoftwareAI/Machinelearning/DeeplearningMobiledevelopmentCloudcomputing27.5%24.6%23.37%22.62%UI/UX20.04%FunctionalprogrammingBigdata18.94%18.78%Cybersecurity16.29%15.29%13.51%10.73%ContainertechnologyGamedevelopmentBusinessintelligence17Description:In2023,thetechskillmostindemandbyrecruiterswaswebdevelopment.ThiswascloselyfollowedbyDevOpsanddatabasesoftwareskills.Interestingly,over16percentofrecruiterswereactivelyseekingindividualswithcybersecurityskills.Notfarbehind,AI/Machinelearning/Deeplearningrankedfourth,withapproximately25percentofrespondentsidentifyingitastheirmostsought-aftertechskill.Thesepreferencesalignwiththeskillsthatdevelopersworldwidearekeentoacquire,[...]ReadmoreNote(s):Worldwide;2022;18,200*;Developers

from131countriesandrecruitersfrom98countriesSource(s):CoderPad;CodinGameITskillswithexpectedincreaseindemandduetouseofgenerativeartificialintelligence(AI)worldwidein2023ITskillswithexpectedincreaseindemandduetoAIworldwide2023Shareofrespondents0%10%20%30%40%50%60%70%80%80%90%AIandMachineLearningDataAnalyticsandBigDataCybersecurityandAIEthicsAISoftwareDevelopmentDataPrivacyandComplianceAI-IntegratedITInfrastructureCloudComputing74%70%59%58%58%46%CollaborativeproblemsolvingNone33%1%1%Other18Description:In2023,74percentofITprofessionalsgloballyanticipatedthatdataanalyticsandbigdataskillsincreasemostindemandwiththeincreasinguseofgenerativeartificialintelligence(AI).Interestingly,AI'simpactoncybersecuritycouldalsobefeltinthesurvey,with70percentofrespondentsreportedthatcybersecurityandAIethicsskillsaresettotoincreasemostindemandduetoAI.ReadmoreNote(s):Worldwide;AugusttoOctober2023;249respondentsSource(s):Info-TechResearchGroupCHAPTER

04CompaniesMarketshareofleadingdataanalyticssoftwareworldwidein2023Marketshareofleadingdataanalyticstoolsglobally2023Marketshare0%5%10%15%20%25%30%MorningstarAdvisorWorkstationRiskalyzeEliteYCharts23.81%12.21%10.82%Kwanti5.53%5.32%FI360BloombergTerminalBlackRockAladdinWealthKoyfin2.63%2.51%2.24%FactSet1.78%1.57%ZacksAdvisorTools20Description:In2023,MorningstarAdvisorWorkstationwasbyfarthemostpopulardataanalyticssoftwareworldwide.AccordingtoasurveycarriedoutbetweenDecember2022andMarch2023,themarketshareofMorningstarAdvisorWorkstationwas23.81percent.ItwasfollowedbyRiskalyzeElite,with12.21percent,andYCharts,with10.82percent.ReadmoreNote(s):Worldwide;December2022toMarch2023;3,309respondents;membersofthefinancialplanning/investmentadvisorycommunitySource(s):Morningstar;Varioussources(T3TechonologyHub,OrionAdvisorServices)Marketshareofleadingbigdataprocessingtechnologiesworldwidein2023Bigdataprocessingsoftwaremarketshareworldwide2023ApacheKafka16.88%ApacheHadoop12.87%Other48.9%ApacheApex7.43%Presto7%ApacheSpark6.91%21Description:In2023,ApacheKafkaledtheglobalbigdataprocessingindustryasthetoptechnologywithamarketshareof16.88percent.OthernoteworthytechnologiesinthebigdataprocessingsectorincludedApacheHadoopandApacheApexwith12.8and7.4percentofthemarket,respectively.ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofleadingwebanalyticstechnologiesworldwidein2023Webanalyticssoftwaremarketshareworldwide2023GoogleGlobalSiteTag30.35%Other16.14%MonsterInsights2.85%FacebookAnalytics6.48%GoogleUniversalAnalytics17.31%GoogleAnalytics26.87%22Description:Googledominatedthewebanalyticsindustryin2023,withthreeofitswebanalyticstechnologiesmaintainingthetopthreepositionsintheglobalmarket.GoogleGlobalSiteTagwasfirstwithamarketshareofover30percent,followedbyGoogleAnalyticsandGoogleUniversalAnalyticswhohadmarketsharesofapproximately27and17percent,respectively.Whenallthreetechnologieswerecombined,Googlemaintainedmorethan70percentofthetotalmarketshare.

ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeLeadingvendors'shareofthebusinessintelligence(BI)softwaremarketworldwidein2023Globalbusinessintelligencesoftwaremarketvendorshare2023Mode24.43%Other40.29%Tableau13.17%SAPCrystalReports4.2%MicrosoftSQLServerReporting6.00%PowerBI12.42%23Description:In2023,Modewastheleadingvendorfromtheglobalbusinessintelligence(BI)softwaremarket,withamarketshareof24percent.ThesourceindicatesthatBIsoftwareenablesaccessandanalysisofinformationtoimproveandoptimizedecisionsandperformance.ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofadvancedanalyticsanddatasciencetechnologiesworldwidein2023Globaladvancedanalyticsanddatasciencesoftwaremarketshare2023MATLAB14.58%Alteryx10.82%Other58.32%HubSpotAnalytics6.00%TibcoSpotfireDatascience4.98%Stata4.79%24Description:MATLABledtheglobaladvancedanalyticsanddatascienceindustryin2022withamarketshareof14.5percent,closelyfollowedbyAlteryxandHubSpotAnalyticswhoaccountedfor10.82and6.51percentofthemarketshare,respectively.

ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofleadingsocialmediaanalyticsandmonitoringsoftwareworldwidein2023Socialmediaanalyticsandmonitoringsoftwaremarketshareworldwide2023Others7.83%Brandwatch2.72%GetSocial3.18%Netvibes7.74%linkfluence64.06%Meltwater14.47%25Description:Theglobalsocialmediaanalyticsandmonitoringsoftwareindustryin2023hadLinkfluenceasthemarketleaderwithashareofover64percent,followedbyMeltwaterandNetvibeswhohadmarketsharesofapproximately14.5and7.74percent,respectively.Whensocialmediaanalyticsandmonitoringsoftwarearecombined,itoptimizestheextractedsocialmediainsightsgainedthroughanalyzingandmonitoringsocialmediadata.ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeMarketshareofleadingmarketinganalyticstechnologiesworldwidein2023Marketinganalyticssoftwaremarketshareworldwide202360%53.23%50%40%30%20%10%27.99%6.05%3.47%3.22%3.03%0%PinterestAnalyticsChartbeatParse.lyVisualIQIOTechnologiesOther26Description:PinterestAnalyticsledtheglobalmarketinganalyticssoftwareindustryin2023withamarketshareofover53percent,closelyfollowedbyChartbeatwithamarketshareofaround6percent.Marketinganalyticssoftwareallowsbusinessestoevaluatethesuccessoftheirvariousmarketinginitiatives.ReadmoreNote(s):Worldwide;2023Source(s):DatanyzeCHAPTER

05Specialfocus:Cloudcomputing&datacentersRevenueofleadingdatacentermarketsworldwidefrom2017to2028(inbillionU.S.dollars)Revenueofleadingdatacentermarketsworldwide2017-2028UnitedStatesChinaJapanGermanyUnitedKingdom103.11140124.5792.98117.586.23120100107.3577.599.1695.5865.4893.492.3862.1189.3657.8189.4558.888.5158.6876.1351.7880604020073.1969.1763.2823.9322.2320.072109.

038619.0718.7718.1516.5616.3117.2616.341166.

9.

3715.3715.5215.6914.9514.715.2154.762202415.4713.9613.9613.313.4513.5613.4914.0512.0812.6112.1512.0410.932017201820192020202120222023202520262027202828Description:Therevenueisforecasttoexperiencesignificantgrowthinallregionsin2028.Fromtheselectedregions,therankingbyrevenueinthedatacentermarketisforecasttobeleadbytheUnitedStateswith124.57billionU.S.dollars.Incontrast,therankingistrailedbytheUnitedKingdomwith19.36billionU.S.dollars,recordingadifferenceof105.21billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;2017to2028Source(s):TechnologyMarketInsightsEnterprisespendingoncloudanddatacentersbysegmentfrom2009to2022(inbillionU.Sdollars)Spendingoncloudanddatacenters2009-2022,bysegmentDataCenterHardware&SoftwareCloudInfrastructureServices30025020015010050178129.5966922546.532218214839.56.5813.51.5198.0520219393.38981.578.5201681.577.571.460.7020092010201120122013201420152017201820192020202229Description:In2022,enterprisespendingoncloudinfrastructureservicesamountedto225

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