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INDUSTRIES

&

MARKETSCosmeticsindustryworldwideCHAPTER

01MarketoverviewRevenueofthecosmeticsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthecosmeticsindustryworldwide2018-2028140120100128.89125.41118.55113.21108.41103.8293.0589.8887.5880.7480604020072.37201820192020202120222023202420252026202720284Description:Theglobalrevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal20.5billionU.S.dollars(+18.91percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach128.89billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenuegrowthofthecosmeticsmarketworldwidefrom2019to2028Revenuegrowthofcosmeticsworldwide2019-202820%15.26%15%11.57%11.57%10%5%5.79%4.72%4.42%4.42%2.63%2.77%0%-5%-10%-15%-20%-25%-19.49%20202019202120222023202420252026202720285Description:Theglobalrevenuechangeinthe'Cosmetics'segmentofthebeauty&personalcaremarketwasforecasttodecreasebetween2024and2028byintotal1.7percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto2.77percentin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):ConsumerMarketInsightsRevenueoftheprestigecosmeticsmarketworldwidefrom2015to2028(inbillionU.S.dollars)Revenueoftheprestigecosmeticsindustryworldwide2015-2028353032.7931.5630.3929.1527.8626.52523.0522.0221.2420.2418.78201510518.4917.1516.470201520162017201820192020202120222023202420252026202720286Description:Theglobalrevenueinthe'PrestigeCosmetics'segmentoftheluxurygoodsmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal6.3billionU.S.dollars(+23.77percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach32.79billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenuepercapitaoftheprestigecosmeticsmarketworldwidefrom2018to2028(inU.S.dollars)Revenuepercapitaofprestigecosmeticsworldwide2018-20284.54.04.13.973.863.733.593.453.53.032.963.02.52.01.51.00.50.02.812.752.5201820192020202120222023202420252026202720287Description:Theglobalaveragerevenuepercapitainthe'PrestigeCosmetics'segmentoftheluxurygoodsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.5U.S.dollars(+13.93percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach4.1U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsNumberofcontractmanufacturersofcolorcosmeticsworldwideasofNovember2023,bycountryGlobalcolorcosmeticscontractmanufacturers2023,bycountryNumberofmanufacturers60

8002040100120140160UnitedStatesCanadaFrance1366444IndiaItaliaPoland3GermanySpain222SwitzerlandAustraliaBelgiumEcuadorHongKong11118Description:ThisstatisticshowsthenumberofcolorcosmeticscontractmanufacturersworldwideasofNovember2023,bycountry.Thatyear,therewere136contractmanufacturersforcolorcosmeticsintheUnitedStates.

ReadmoreNote(s):Worldwide;AsofNovember2023Source(s):HappiMagazineNumberofcontractmanufacturersofpersonalcareproductsworldwideasofMarch2023,bycountryGlobalpersonalcarecontractmanufacturers2023,bycountryNumberofmanufacturers800204060100120140160180UnitedStatesCanada1638India3SouthKoreaUnitedKingdomGermanyBrazil2222France1ChinaTurkeyEcuadorJapanSouthAfrica111119Description:ThisstatisticshowsthenumberofpersonalcarecontractmanufacturersworldwideasofMarch2023,bycountry.Thatyear,therewere163contractmanufacturersforpersonalcareproductsintheUnitedStates.

ReadmoreNote(s):Worldwide;AsofMarch2023Source(s):HappiMagazineNumberofcontractmanufacturersofhaircareproductsworldwideasofNovember2023,bycountryGlobalhaircarecontractmanufacturers2023,bycountryNumberofmanufacturers100050150200250UnitedStatesCanada22513IndiaTurkey33Brazil2France2222222GermanyNewZealandSouthKoreaSpainSwitzerlandUnitedKingdomAustralia110Description:ThisstatisticshowsthenumberofhaircarecontractmanufacturersworldwideasofNovember2023,bycountry.Thatyear,therewere225contractmanufacturersforhaircareproductsintheUnitedStates.

ReadmoreNote(s):Worldwide;AsofNovember2023Source(s):HappiMagazineNumberofmergerandacquisitiondealsinthebeautysectorworldwidefrom2019to2022Numberofmergerandacquisitiondealsinthebeautysectorworldwide2019to2022250200226183174175150100500201920202021202211Description:Therewere175mergerandacquisitiondealswithinthebeautysectorworldwideasof2022.Thiswasadecreaseofapproximately50dealsfromthepreviousyear.

ReadmoreNote(s):Worldwide;2023Source(s):McKinsey&Company;S&PCapitalIQAveragevalueofmergerandacquisitiondealsinthebeautysectorworldwidefrom2019to2022(inmillionU.S.dollars)Averagevalueofmergerandacquisitiondealsinthebeautysectorglobally2019-2022300247250200150100502062031070201920202021202212Description:In2022,theaveragevalueofmergerandacquisitiondealsinthebeautysectorworldwideamountedtoabout107millionU.S.dollars.Thisisthelowestfigureregisteredinthetimeframeconsidered.

ReadmoreNote(s):Worldwide;2023Source(s):McKinsey&Company;S&PCapitalIQLargestM&Adealsintheglobalbeautyandcosmeticsindustryworldwidefrom2019toJuly2023(inbillionU.S.dollars)LargestbeautyM&Adealsglobally2019-20231411.51210810.164.342.82.52.2220EQTPartners+GaldermaJABCosmetics+Coty

KKR&Co.+CotyInc.

EstéeLauder+TomInc.

FordL’Oréal+AesopUnilever+Paula’sNatura&Co+AvonChoice13Description:From2019toJuly2023,therewereanumberofsignificantmergersandacquisitionsintheglobalbeautyandcosmeticsindustry.ThemostvaluabledealwasEQTPartners'acquisitionofGaldermafor11.5billionU.S.dollarsonJune24,2019.

ReadmoreNote(s):Worldwide;2019toJuly2023Source(s):InstituteforMergers,AcquisitionsandAlliances(IMAA)CHAPTER

02SegmentsRevenueofthecosmeticsmarketworldwidein2023,bysegment(inbillionU.S.dollars)Revenueoftheglobalcosmeticsmarket2023,bysegmentRevenueinbillionU.S.dollars15051020253035Face31.14EyesLips26.5321.16NaturalCosmeticsNails12.9312.0515/statistics/1272301/worldwide-revenue-cosmetics-market-by-segmentConcerningthefiveselectedsegments,thesegmentFacehasthelargestrevenuewith31.14billionU.S.dollars.Contrastingly,Nailsisrankedlast,with12.05billionU.S.dollars.Theirdifference,comparedtoFace,liesat19.09billionU.S.dollars.

ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketworldwidefrom2018to2028(inmillionU.S.dollars)Revenueoftheskincareindustryworldwide2018-2028250,000210,681.53206,245.75198,464.76192,064.07200,000186,639.41181,243.62168,608.8163,774.05164,347.23160,023.53158,435.54150,000100,00050,00002018201920202021202220232024202520262027202816Description:Theglobalrevenueinthe'SkinCare'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal24billionU.S.dollars(+12.88percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach210.7billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheprestigeskincareindustryworldwide2018-2028(inbillionU.S.dollars)Revenueoftheprestigeskincareindustryworldwide2018-202840353034.1232.9431.7630.5229.2427.8924.4123.8925201510522.6722.2820.4102018201920202021202220232024202520262027202817Description:Theglobalrevenueinthe'PrestigeSkinCare'segmentoftheluxurygoodsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal4.9billionU.S.dollars(+16.76percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach34.12billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthehaircaremarketworldwidefrom2015to2028(inmillionU.S.dollars)Revenueofthehaircareindustryworldwide2015-2028120,000100,000104,729.64102,835.4599,435.2296,427.9593,743.7791,234.1286,317.1784,392.1183,096.22

83,625.9981,133.3680,599.4777,693.03

78,252.4580,00060,00040,00020,00002015201620172018201920202021202220232024202520262027202818Description:Theglobalrevenueinthe'HairCare'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal13.5billionU.S.dollars(+14.79percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach104.7billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenueofthefragrancesmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthefragrancesindustryworldwide2018-202880706067.466.2163.5561.4959.8758.2753.0853.2853.4450.585040302010046.542018201920202021202220232024202520262027202819Description:Theglobalrevenueinthe'Fragrances'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal7.5billionU.S.dollars(+12.53percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach67.4billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheprestigefragrancesmarketworldwidefrom2015to2028(inbillionU.S.dollars)Revenueoftheprestigefragrancesindustryworldwide2015-20282519.8219.42018.8418.2217.5916.9315.2114.8114.881510513.9413.313.2813.211.5702015201620172018201920202021202220232024202520262027202820Description:Theglobalrevenueinthe'PrestigeFragrances'segmentoftheluxurygoodsmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal2.9billionU.S.dollars(+17.13percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach19.82billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenueofthenaturalcosmeticsmarketworldwidefrom2015to2028(inbillionU.S.dollars)Revenueofthenaturalcosmeticsindustryworldwide2015-20282018161418.0117.261614.8713.8712.9311.9211.751210.819.859.351088.728.087.7364202015201620172018201920202021202220232024202520262027202821Description:Theglobalrevenueinthe'NaturalCosmetics'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal5.1billionU.S.dollars(+39.44percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach18.01billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsCHAPTER

03LeadingmarketsBreakdownofthecosmeticmarketworldwidein2023,bygeographiczoneBreakdownofthecosmeticmarketworldwide2023,bygeographiczone29%29%30%25%20%15%10%5%24%9%9%0%NorthAmericaNorthAsiaEuropeGeographicregionSAPMENA-SSALatinAmerica23Description:Thisstatisticdepictsthebreakdownofthecosmeticmarketworldwidein2023,bygeographiczone.In2023,NorthAmericamadeup29percentoftheglobalcosmeticmarket.

ReadmoreNote(s):Worldwide;2023;*Estimatesbasedonnetmanufacturerpricesexcludingsoap,toothpaste,razorsandblades.Excludingcurrencyfluctuations.ReadmoreSource(s):L’OréalRevenueofthebeauty&personalcaremarketworldwidebycountryin2023(inbillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2023RevenueinbillionU.S.dollars40

50

600102030708090100110UnitedStatesChina97.8167.18Japan45.96India30.54Brazil24.56GermanyFranceUnitedKingdomRussia20.2917.4716.9516.11SouthKoreaItalyBangladeshSpain14.6112.2410.839.8924Description:TheUnitedStatesisleadingtherankingbyrevenueinthebeauty&personalcaremarket,recording97.81billionU.S.dollars.FollowingcloselybehindisChinawith67.18billionU.S.dollars,whileEgyptistrailingtherankingwith6.7billionU.S.dollars,resultinginadifferenceof91.11billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsWorldwiderevenueoftheskincaremarketbycountryin2023(inmillionU.S.dollars)Revenueoftheskincaremarketworldwidebycountry2023RevenueinmillionU.S.dollars10,00005,00015,00020,00025,000UnitedStatesJapan23,594.3821,756.8420,696.56ChinaIndia9,613.238,911.32SouthKoreaGermanyRussia5,778.095,692.07FranceUnitedKingdomItaly5,186.164,481.133,245.623,133.43BangladeshBrazil2,869.86Spain2,717.9625Description:Comparingthe26selectedregionsregardingtherevenueinthe'SkinCare'segmentofthebeauty&personalcaremarket,theUnitedStatesisleadingtheranking(23.6billionU.S.dollars)andisfollowedbyJapanwith21.8billionU.S.dollars.AttheotherendofthespectrumisEthiopiawith1.4billionU.S.dollars,indicatingadifferenceof22.2billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofprestigecosmeticsandfragrancesmarketworldwidein2023,bycountry(inmillionU.S.dollars)Bycountryrevenueofprestigecosmeticsandfragrancesmarketworldwidein2023RevenueinmillionU.S.dollars6,000

8,00002,0004,00010,00012,00014,000UnitedStatesJapan12,698.9110,481.47China8,523.45France3,4483,309.542,733.452,212.151,836.931,668.181,434.88UnitedKingdomGermanyIndiaItalySpainBrazilSouthKoreaRussia1,272.241,168.281,071.69Mexico26Description:Comparingthe151selectedregionsregardingtherevenueinthe'PrestigeCosmetics&Fragrances'segmentoftheluxurygoodsmarket,theUnitedStatesisleadingtheranking(12.7billionU.S.dollars)andisfollowedbyJapanwith10.5billionU.S.dollars.AttheotherendofthespectrumisZimbabwewith0.55millionU.S.dollars,indicatingadifferenceof12.7billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketintheUnitedStatesin2023,bysegment(inmillionU.S.dollars)RevenueofthecosmeticsmarketintheUnitedStates2023,bysegmentRevenueinbillionU.S.dollars012345678Face7.13EyesLips5.033.84NaturalCosmeticsNails1.751.6727Description:Concerningthefiveselectedsegments,thesegmentFacehasthelargestrevenuewith7.13billionU.S.dollars.Contrastingly,Nailsisrankedlast,with1.67billionU.S.dollars.Theirdifference,comparedtoFace,liesat5.46billionU.S.dollars.

ReadmoreNote(s):UnitedStates;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsCosmeticsmarketsizeinChinafrom2015to2023withforecastsuntil2025(inbillionyuan)CosmeticsmarketvalueChina2015-2025700600500400579.1545.8516.9485.8455.3425.6394.2395.8356.6339.6318.130020010002015201620172018201920202021202220232024*2025*28/statistics/875794/china-cosmetics-market-sizeIn2023,thecosmeticsmarketsizeinChinatotaled516.9billionyuan,representinga6.4percentincreasefromaround485.8billionyuaninthepreviousyear.China'scosmeticsmarketwasexpectedtogrowfurther,reaching579.1billionyuanby2025.ReadmoreNote(s):China;2015to2023;*Estimate.Oneyuanequalsapproximately0.14U.S.dollarsand0.13euros(asofFebruary2024).Figuresforearlieryearsweretakenfrompreviousreport.

ReadmoreSource(s):iiMediaResearchRankingofthemainEuropeancosmeticsmarketsfrom2014to2022,bymarketvalue(inbillioneuros)LeadingEuropeancosmeticsmarketsinvalue2014-2022GermanyFranceUKItalySpainPoland*15.513.511.59.57.55.53.520142015201620172018201920202021202229Description:ThischartshowsarankingofthetopEuropeancosmeticsmarketsbetween2014and2022,basedontheirmarketvalueinbillioneuros.Accordingtothesource,GermanywastheleaderoftheEuropeanmarketin2022withamarketvalueof14.3billioneuros.From2015to2020,thevalueoftheFrenchmarketremainedrelativelystable,fluctuatingbetweenamarketvalueof11.3and11.5billioneuros,reachingnearly13billioneurosin2022.

ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;2014to2022Source(s):CosmeticsEuropeCHAPTER

04LeadingplayersRevenueoftheleading10beautymanufacturersworldwidein2023(inbillionU.S.dollars)Revenueoftheleading10beautymanufacturersworldwide2023RevenueinbillionU.S.dollars15

200510253035404550L'Oréal44.53UnileverTheEstéeLauderCos.Procter&GambleCo.LVMHMoetHennessyLouisVuittonChanel26.1515.2158.948.328.146.946.39BeiersdorfShiseidoNatura&CoCoty631Description:Thisstatisticshowstherevenueoftheleading10beautymanufacturersworldwidein2023,rankedbasedonbeautysalesof2023.Inthatyear,L'Oréalwasthetop-rankedglobalbeautymanufacturerwitharevenuethatamountedtoabout44.5billionU.S.dollars.ReadmoreNote(s):Worldwide;2023;Basedonbeautysalesin2023Source(s):Women'sWearDailyBrandvalueoftheleadingpersonalcarebrandsworldwidein2023(inmillionU.S.dollars)Brandvalueoftheleadingpersonalcarebrandsworldwide2023BrandvalueinmillionU.S.dollars05,00010,00015,00020,00025,00030,00035,00040,000L'OréalParisLancôme(L'Oréal)38,08419,40018,360Colgate(Colgate-Palmolive)Pampers(Procter&Gamble)Gillette(Procter&GambleCo.)EstéeLauder17,37613,57711,476Garnier(L'Oréal)9,6178,995Clinique(EstéeLauder)Dove(Unilever)Huggies(Kimberly-Clark)Nivea(Beiersdorf)6,4536,1516,108Maybelline(L'Oréal)5,308PantenePro-V(Procter&Gamble)Shiseido5,0164,951Olay(Procter&Gamble)4,55032Description:Thisstatisticdepictsthebrandvalueoftheleadingpersonalcarebrandsworldwidein2023.Inthatyear,thevalueoftheCliniquebrandamountedtoaboutnearlyninebillionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):BrandZ;KantarBrandvalueoftheleading10cosmeticbrandsworldwidein2023(inbillionU.S.dollars)Brandvalueoftheleading10cosmeticbrandsworldwide2023BrandvalueinbillionU.S.dollars60248101212.0314L'OréalParisEstéeLauderNivea7.156.62Gillette6.58Dove6.47GuerlainLancômeCliniquePanteneGarnier6.315.24.834.644.133Description:Thisstatisticshowsthebrandvalueoftheleading10cosmeticbrandsworldwidein2023.Inthatyear,L'OréalPariswasatthetopofthelist,withabrandvalueofabout12.1billionU.Sdollars.ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceL'Oréal'smarketshareworldwidein2023,byregionL'Oréal'smarketshareworldwide2023,byregion25%20%20%15%10%5%14%13%12%11%0%EuropeNorthAmericaNorthAsiaLatinAmericaSAPMENA-SSA**34Description:ThisstatisticdepictsL'Oréal'smarketshareworldwidein2023,withabreakdownbyregion.Inthatyear,L'Oréal'smarketshareinEuropewasestimatedtoamountto20percent.

ReadmoreNote(s):Worldwide;2023;*Thesourceaddedthefollowinginformation:"L’Oréalbeautymarketestimatesbasedonmanufacturer’snetprices,excludingsoap,toothpastes,razorsandblades.Excludingcurrencyeffects."**SouthAsia-Pacific-[...]

ReadmoreSource(s):L’OréalRevenueofUnileverGroupworldwidefrom2007to2023(inmillioneuros)Unilever:revenueworldwide2007-202370,00060,07359,60460,00050,00040,00030,00020,00010,000053,71553,27252,71352,44451,98051,32450,98250,72449,79748,43646,46744,26240,187

40,523

39,8232007200820092010201120122013201420152016201720182019202020212022202335Description:In2023,theglobalrevenuegeneratedbytheUnileverGroupamountedtoapproximately60billioneuros,markingaslightdecreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2007to2023Source(s):UnileverProcter&Gamble'soperatingincomeworldwidefrom2012to2023(inbillionU.S.dollars)Procter&Gamble'soperatingincomeworldwide2012-2023201818.1317.9917.8115.711613.913.7713.2613.36141210813.112.5115.56420201220132014201520162017201820192020202120222023Year36Description:ThistimelinedepictsProcter&Gamble'soperatingincomeworldwidefrom2012to2023.In2023,itsglobaloperatingincomereachedabout18.1billionU.S.dollars.

ReadmoreNote(s):Worldwide;2012to2023Source(s):Procter&GambleGrossprofitofEstéeLauderworldwidefrom2011to2023(inbillionU.S.dollars)GrossprofitofEstéeLauderworldwide2011-202316141213.4312.3811.4811.3510.8410.74109.399.088.818.688.167.72864206.87201120122013201420152016201720182019202020212022202337Description:In2023,EstéeLaudergeneratedagrossprofitofabout11.35billionU.S.dollars,andecreaseincomparisonwiththepreviousyear.Since2011,thecompany'sgrossprofitdoubled,peakingin2022.

ReadmoreNote(s):Worldwide;2011to2023Source(s):EstéeLauderCHAPTER

05IndustrytrendsRevenueoftheleadingcountriesintheglobalnaturalandorganiccosmeticsmarketin2023(inmillioneuros)Revenueoftheglobalnaturalandorganiccosmeticsmarketsin20233,0002,5492,5002,0001,6041,5001,0008277834165000ChinaUnitedStatesIndiaJapanRussia39Description:In2023,theleadingcountryinthenaturalcosmeticsmarketworldwidewasChina,witharevenueofnearly2.6billioneuros.TheUnitedStatesandIndiafollowed,rankingsecondandthird,respectively.ReadmoreNote(s):Worldwide;2024Source(s):ConsumerMarketInsightsPopularityofSouthKoreanbeautyproducts(K-beauty)worldwidein2022K-beautypopularityworldwide2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%VerypopularModeratelypopular46.5%25.9%PopularwithsomeenthusiastsNotmanypeopleconsumeit18.2%9.4%40Description:AccordingtoasurveyontheglobalpopularityofSouthKoreanbeautyproductsin2022,46.5percentofrespondentsstatedthatKoreanbeautyproductswereverypopularintheircountry.K-beautywaswidelyknownandpopulareventothegeneralpublic,andthesaleofrelatedproductswasgreatlydesired.Inthesamesurvey,KoreanbeautyproductswerefoundtobethemostpopularinIndiaandtheUAE.

ReadmoreNote(s):Worldwide,SouthKorea;November11

toDecember7,2022;25,000respondentsworldwide*;15-59yearsold;*Thissurveywasconductedinthefollowingcountries:China,Japan,Taiwan,Thailand,Indonesia,Malaysia,India,Australia,[...]

ReadmoreSource(s):KoreanFoundationforInternationalCulturalExchange;MCST(SouthKorea)ChangeinGooglesearchinterestin"men'sskincare"worldwidefromFebruary2023toFebruary2024,relativeto2021Googlesearchinterestchangein"men'sskincare"worldwide2024300%250%200%150%100%50%0%41Description:KeywordsearchesonGooglefortheterm"men'sskincare"increasedduringtheholidayseasonin2023comparedtoabaselineof2021averages.BetweenNovemberandlateDecember,thejumpinkeywordsearcheswasatwo-foldincreaseforthissearchterm.ReadmoreNote(s):Worldwide;January1,2021toFebruary5,2024Source(s):GoogleTrendsMostimportantcriteriathatmakebeautyproductssustainableaccordingtoconsumersworldwidein2023,bycountryMostimportantcriteriaforsustainablebeautyproductsworldwide2023United

States45%United

KingdomGermany41%France55%Italy51%48%China62%Is100%natural36%39%Doesnotuseingredientsthatareharmfultotheenvironment39%48%45%44%Isorganic23%25%45%31%19%16%50%30%19%19%52%38%28%31%45%36%33%15%42%42%37%13%22%45%Madelocally/inyourcountryCruelty-free/nottestedonanimalsManufacturedinawaythatdoesnotpollutetheenvironmentOffersrecyclablepackaging23%21%14%21%26%16%34%30%28%16%26%14%24%29%25%14%22%9%29%23%18%16%21%6%29%24%23%18%18%9%24%20%12%32%15%27%MadeofrecycledpackagingOffersplastic-freepackagingMadebyasociallyresponsiblebrandMadebyabrandthattreatsworkersfairlyMadebyaninclusivebrand42Description:Accordingtoasurveyconductedin2023,alargeportionofconsumersstatedthatoneofthemostimportantcriteriathatmakebeautyproductssustainablewasthattheingredientsare100percentnatural.About45percentofsurveyparticipantsintheUnitedStatesalsosaidthatcruelty-freeisanimportantparameter.ReadmoreNote(s):Worldwide;2023;12,010respondents;18yearsandolderSource(s):Euromonitor;McKinsey&CompanyShareofglobalconsumerspurchasingbeautyproductsonlinein2ndquarter2023,bygenerationShareofshoppersbuyingbeautyproductsonlineworldwide2023,bygeneration60%48%50%40%30%20%10%0%35%29%14%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)43/statistics/1339362/consumers-purchasing-beauty-products-online-generationAccordingtoasurveyduringthesecondquarterof2023,millennialsmadeupthelargestshareofconsumersgloballywhoshoppedforbeautyproducts

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