美国宠物食品行业市场前景及投资研究报告-外文版培训课件

INDUSTRIES

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MARKETSPetfoodintheU.S.CHAPTER

01OverviewPetfoodsalesworldwidefrom2010to2023(inbillionU.S.dollars)Salesofpetfoodworldwide2010-2023160140133.9123.6120100806040200102.693.991.177.775.257573.369.665.962.459.32010201120122013201420152016201720182019202020222023*3Description:In2023,year-endsalesofpetfoodworldwidewereforecasttoreach133.9billionU.S.dollars.Thiswouldbeanincreaseofalmost40billiondollarssince2019.

ReadmoreNote(s):Worldwide;2010to2023;*Estimatedyear-endsales.

Thesourcedidnotprovidedatafor2021.Datapriorto2023hasbeentakenfrompreviousreports.

ReadmoreSource(s):Euromonitor;PetFoodProcessingFastestgrowingpetfoodcompaniesworldwidefrom2022to2023Leadingglobalpetfoodcompaniesbasedonrevenuegrowth2022-2023Revenuegrowth0%10%20%30%40%50%60%70%80%90%100%99.7%110%BewitalpetfoodGmbH&Co.KG(Germany)AllerPetfoodGroupA/S(Denmark)PerfectCompanionGroupCo.(Thailand)Freshpet(U.S.)60%41.6%39.9%34.8%32.8%31.6%29.9%27.2%25.4%25%PartnerinPetFood(Hungary)GeneralMills(U.S.)DoradoS.r.l.(Italy)JustFood/ForDogs(U.S.)NaturaPlusUltraPetFood(France)Tuffy'sPetFoods(U.S.)LiderPetFood(Turkey)4/statistics/1127024/fastest-growing-pet-food-companies-worldwideBewitalpetfoodGmbH&Co.KGrevenuegrewbyalmost100percentbetween2022and2023,makingitisthefastestgrowingpetfoodcompanygloballyatthattime.BasedintheUnitedStates,Freshpetwasthefourthfastestgrowingcompanythatyear.ReadmoreNote(s):Worldwide;2022to2023Source(s):PetfoodIndustryVolumeofpetfoodproducedworldwidein2023,byregion(inmillionmetrictons)Petfoodproductionworldwide2023,byregionProductioninmillionmetrictons602481012NorthAmericaEurope11.3410.97LatinAmericaAsia-PacificOceania8.672.510.82Africa0.54MiddleEast0.115Description:EuropeandNorthAmericawerethefrontrunnersinglobalpetfoodproductionin2023-bothregionsproducedabout11millionmetrictonsinthatyear.LatinAmericarankedinthirdplace,withaproductionvolumeofapproximately8.67millionmetrictons.ReadmoreNote(s):Worldwide;2023Source(s):Alltech;PetFoodProcessingPetindustryexpenditureintheUnitedStatesfrom1994to2024(inbillionU.S.dollars)U.S.petindustryexpenditure1994-202416014012010080150.6136.8103.690.566.7558.0453.336048.3543.238.534.44020029.623176Description:PetindustryexpenditureintheUnitedStatesreachedover147billionU.S.dollarsin2023.Itshouldbenotedthatthesourceusedanewresearchmethodologyfrom2018,therefore,directcomparisonstopreviousyearsshouldbeavoided.Theincreaseinthehouseholdpenetrationrateforpet-ownershipintheU.S.couldpartlyexplaintheriseinpetindustryexpenditureovertheyears.In2023,some66percentofAmericanhouseholdsownedoneormorepets,incomparisontoa56[...]

ReadmoreNote(s):UnitedStates;1994to2024Source(s):APPAPetfoodprocessingandpackagingmarketvalueinNorthAmericain2023,byregion(inmillionU.S.dollars)PetfoodprocessingmarketvalueinNorthAmericabyregion2023MarketvalueinmillionU.S.dollars600

80002004001,0001,2001,4001,600UnitedStatesCanada1,460303.6Mexico164.47Description:In2023,theUnitedStatestooktheleadforlargestpetfoodmarketvaluegenerating1.46billionU.S.dollars.CanadaandMexicofollowedquitefarbehind.ReadmoreNote(s):NorthAmerica,Canada,Mexico,UnitedStatesSource(s):PetFoodProcessingPetmarketsalesintheUnitedStatesfrom2018to2023,bycategory(inbillionU.S.dollars)U.S.petmarketsalesbycategory2018-2023SalesinbillionU.S.dollarsFood&treats40Vetcare&productsales60Otherservices80Supplies,liveanimals&OTCmedicine100

1200201401602023202220212020201920188Description:TotalpetmarketsaleshavesteadilyincreasedintheU.S.overpastyears.PetfoodandtreatswasthehighestsellingpetmarketproductcategoryintheUnitedStatesin2023.Approximately64.4billionU.S.dollarsofpetfoodandtreatsweresoldinthatyear.Thevetcareandproductssegmentbroughtinthesecondhighestrevenue,withsalesamountingtoaround38.3billionU.S.dollarsin2023.ReadmoreNote(s):UnitedStates;2018to2023Source(s):APPACHAPTER

02PetfoodstoresMarketshareoftheleadingpetstorecompaniesintheUnitedStatesin2023,basedonrevenueLeadingpetstoresintheU.S.basedonmarketshare2023PetSmartInc.24.8%Other60.7%PETCOAnimalSuppliesInc.14.2%PetFoodExpress0.3%10Description:PetSmartInc.,theAmericanretailchain,accountedforalmostathirdofthepetstoremarket,basedonrevenuein2023.ThepetstoremarketishighlyconcentratedintheUnitedStates,withthetwoleadingplayers,PetSmartandPETCOAnimalSupplies,accountingforalmost40percentofthetotalmarketrevenuethatyear.ReadmoreNote(s):UnitedStates;March2023Source(s):IBISWorldPetstorerevenueshareintheUnitedStatesasofMarch2023,byagegroupU.S.petstorerevenuedistributionbyagegroup2023Under258.1%65andover17.6%25-4437.2%45-6437.1%11Description:AsofMarch2023,shoppersagedbetween25and44accountedforthemajorityofpetstorerevenuewitha37.2percentshare,thusmakingthemthelargesttargetmarketintheUnitedStates(U.S.).Thoseagedbetween45and64madeupthesecondlargestmarketbyaverytightmargin,providing37.1percentofpetstorerevenueinthesameyear.ReadmoreNote(s):UnitedStates;2023Source(s):IBISWorldProjectedpetstorerevenueintheUnitedStatesfrom2022to2024(inmillionU.S.dollars)U.S.projectedpetstoresales2022-202435,00030,00028,80025,00020,00015,00010,0005,000023,50523,68920222023202412Description:ThetotalrevenuegeneratedfrompetstoresacrosstheUnitedStatesisprojectedtogrowfromaround23.5billionU.S.dollarsin2022toroughly28.8billionU.S.dollarsby2024.

ReadmoreNote(s):UnitedStates;2024Source(s):IBISWorldLeadingpetspecialtychainsinNorthAmericaasofMarch2023,basedonnumberofstoresLeadingNorth-Americanspecialtychainsinthepetindustrybynumberofstores2023Numberofstores80002004006001,0001,2001,4001,6001,800PetSmartPETCO1,6651,500PetSuppliesPlusPetValu*667512PetSupermarketWoofGangBakeryGlobalPetFoodsPetsense220220215188Petland**138HollywoodFeedBosley'sbyPetValu*Mondou97878382ChicoPetStores13Description:PetSmartwasthelargestpetspecialtyretailchaininNorthAmericaasofMarch2023intermsofstorecount,withatotalof1,665stores.Thecompanyprovidesavarietyofanimalsforsaleandadoption,suchasdogs,cats,birds,fishandreptiles.Petgroomingservices,dogtraining,andpethotelanddaycarefacilitiesarealsopartofthecompany’sgrowingportfolio.PetcowasPetSmart’sclosestcompetitorintermsofstorelocationsinthatyear,withroughly1,550storesacrossNorthAmerica.

ReadmoreNote(s):NorthAmerica;March1,2023Source(s):PetBusinessOnlinerevenueshareofthepetfoodmarketintheUnitedStatesfrom2017to2025OnlinerevenueshareofthepetfoodmarketintheUnitedStates2017-202520%18%16%14%12%10%8%17.5%16%14.6%202313.2%20226%11.8%202110.6%20208.7%20194%2%0%7.6%20186.5%20172024202514Description:IntheUnitedStates,theshareofrevenuecreatedbytheonlinepetfoodmarketstoodat13.2percentin2021.Theincreasetoaround17.5percentofallrevenueby2025.ReadmoreNote(s):UnitedStatesConsumerMarketOutlookestimatesthattheonlinesaleschannelforpetfoodisgaininginimportanceandisexpectedtoSource(s):ConsumerMarketInsightsPetfoodsalesvalueIntheUnitedStatesin2023,bychannel(inbillionU.S.dollars)PetfoodsalesvalueintheU.S.in2023,bychannel4033.93530252015105180StorebasedretailingE-commerce15Description:Thepetfoodsalesvalueinthestorebasedretailingchannelfaroutweighedthee-commercesalevalue.Thedifferencebetweenthechannelsammountedto15.9U.S.billiondollars.

ReadmoreNote(s):NorthAmerica,UnitedStatesSource(s):Euromonitor;PetFoodProcessingCHAPTER

03RetailsalesSalesvalueofcatanddogfoodintheUnitedStatesin2023,bycategory(inmillionU.S.dollars)U.S.valuecatanddogfoodsalesvalue2023,bycategorySalesvalueinmillionU.S.dollars2,000

3,000

4,00001,0005,0006,0007,0006,9978,000DrydogfoodDogtreats3,947Wetcatfood3,3473,382DrycatfoodWetdogfood2,649Cattreats1,266Frozen/refridgerateddogfoodSemi-moistcatfood877.1995.717Description:ThisstatisticdepictsthedollarsalesofvaluecatanddogfoodintheUnitedStatesin2023,bycategory.Inthe52weeksendingJune18,2023,thesalesofvaluedrydogfoodintheU.S.amountedtoapproximatelysevenbillionU.S.dollars.

ReadmoreNote(s):UnitedStates;52weeksendingJune18,2023Source(s):IRI;PetFoodProcessingSalesoftheleadingdrydogfoodvendorsintheUnitedStatesin2023(inmillionU.S.dollars)Drydogfood:salesofleadingvendorsintheU.S.2023SalesinmillionU.S.dollars1,000

1,50005002,0002,5002,509.33,000NestléPurinaPetCareMarsPetcare1,891.8PostConsumerBrandsPrivatelabel956.9876.4BlueBuffalo583.4AmericanPetNutritionSunshineMillsInc.Jills36.234.115.814.612.9NunnMillingCo.HassOutdoor18Description:Forthe52weeksendingonJune18,2023,NestléPurinaPetCarewasthehighestsellingdrydogfoodvendorintheUnitedStates,generatingapproximately2.5billionU.S.dollars.Rankedsecond,MarsPetcaregeneratedaround1.9billionU.S.dollarsinsalesduringthatperiod.ReadmoreNote(s):UnitedStates;52weeksendedJune18,2023Source(s):IRI;PetFoodProcessingSalesoftheleadingwetdogfoodvendorsintheUnitedStatesin2023(inmillionU.S.dollars)Wetdogfood:salesofleadingvendorsintheU.S.20231,8001,6001,4001,2001,0008001,530.2600516400258.7204.5200108.58.36.23.931.50MarsPetcare

NestléPurina

Privatelabel

BlueBuffaloPostConsumersSunshineMills

I&Love&You

BrutusBrothNewman'sOwnOrganicsNewman'sOwnPetCare19Description:Forthe52-weekperiodendedonJune18,2023,MarsPetcaregeneratedapproximately1.5billionU.S.dollarsinwetdogfoodsalesintheUnitedStates.Rankedsecond,NestléPurinaPetCaregarneredaround516millionU.S.dollarsinsales.

ReadmoreNote(s):UnitedStates;52weeksendedJune18,2023Source(s):IRI;PetFoodProcessingSalesoftheleadingdrycatfoodvendorsintheUnitedStatesin2023(inmillionU.S.dollars)Drycatfood:salesofleadingvendorsintheU.S.20231,8001,6001,4001,2001,0008001,701.5596.4600337.4400267.9261.817620013.17.55.954.140NestléPurina

BigHeartPet

MarsPetcare

PostConsumer

Privatelabel

BlueBuffaloPetCare

Brands

BrandsSimmonsFoodsI&Love&You

SunshineMills

NunnMillsCo.20Description:Forthe52-weekperiodendedonJune18,2023,NestléPurinaPetCarewastheleadingdrycatfoodvendorintheUnitedStates,generatingapproximately1.7billionU.S.dollars.Rankedsecond,BigHeartPetBrandsgarneredaround596millionU.S.dollarsindrycatfoodsales.ReadmoreNote(s):UnitedStates;52weeksendedJune18,2023Source(s):IRI;PetFoodProcessingSalesoftheleadingwetcatfoodvendorsintheUnitedStatesin2023(inmillionU.S.dollars)Wetcatfood:salesofleadingvendorsintheU.S.20233,0002,4662,5002,0001,5001,000500269.1189.1152.5106.8104.435.213.22.21.80NestléPurina

MarsPetcare

PostConsumer

Privatelabel

BigHeartPet

BlueBuffalo

MPMProducts

I&Love&You

SunshineMills

WellnessPetPetCare

Brands

Brands

Ltd

Company21/statistics/586832/sales-wet-cat-food-vendors-in-the-united-statesForthe52-weekperiodendedonJune18,2023,NestléPurinaPetCaregeneratedapproximately2.5billionU.S.dollarsinwetcatfoodsalesintheUnitedStates.Rankedfifth,BigHeartPetBrandsgarneredaround106millionU.S.dollarsinsales.

ReadmoreNote(s):UnitedStates;52weeksendedJune18,2023Source(s):IRI;PetFoodProcessingAveragepriceofspecializedpetfoodintheUnitedStatesin2023,byproducttype(inU.S.dollarsperpound)AveragepriceofspecializedpetfoodintheU.S.2023,bytypeAveragepriceinU.S.dollarsperlb02468101214161820Freeze-driedpetfoodFrozenpetfood18.767.63Dehydratedpetfood3.922/statistics/1319370/specialized-pet-food-average-price-usFreeze-driedpetfoodwasthemostexpensivetypeofspecializedpetfoodintheUnitedStates.Onepoundoffreeze-driedpetfoodwouldsetconsumersbackover18.7U.S.dollarsin2023.Frozenpetfoodrankedasthesecondmostexpensivecategory.ReadmoreNote(s):UnitedStates;2023Source(s):Nielsen;PetfoodIndustryCHAPTER

04ConsumerbehaviorPercapitasalesvolumeinthepetfoodsegmentofthefoodmarketUnitedStatesfrom2018to2028PercapitasalesvolumeinthepetfoodsegmentUnitedStates2018-202860504030201002018201920202021202220232024202520262027202824Description:Theaveragevolumepercapitainthe'PetFood'segmentofthefoodmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal6.4kilograms(+13.5percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach53.83kilogramsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsDistributionchannelusedtopurchasepetproductsintheU.S.asofMarch2024,bygenerationPetfoodsaleschannelpreferencesbyconsumersU.S.bygeneration2024In-store52%Online60%55%51%50%50%40%30%20%10%0%46%46%44%42%GenZMillennialsGenXBabyboomers25Description:Onlinechannelswerethemainshoppinglocationforyoungergenerationwhichover50percentofsurveyGenZanfmillennialsusedtopurchasethemajorityoftheirpetsuppliesintheUnitedStates.ReadmoreNote(s):UnitedStates;2024;18yearsandolderSource(s):APPA;PetFoodProcessingLeadingdogfoodattributesselectedbyconsumersasof2023*Leadingdogfoodattributesin2023Shareofrespondents0%10%20%30%40%50%60%70%ProductqualityNutritionalintakePrice60%50%42%HealthbenefitsFlavor/taste29%23%26Description:Duringapetownersurveyconductedin2023,itwasrevealedthatthequalityofthedogfoodisthemaincriterafordogowners.Othercriteriaforchoosingdogfoodswerenutritionalintake,selectedby50percentofrespondents.

ReadmoreNote(s):Canada,France,UnitedKingdom,UnitedStates;2023;1,500dogowners;*DogownersinBelgium,Canada,France,theU.K.andU.S.ReadmoreSource(s):PetsInternationalShareofconsumerswhohavereducedtheirpurchasequantitiesduetopriceincreaseintheUnitedStatesin2023,bycategoriesConsumerswhopurchasedlessproductsduetopriceincreasebycategoryU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%78%90%GroceryPersonalcareHouseholdPet70%67%33%Baby25%27Description:AsurveyconductedintheUnitedStatesinDecember2023revealedthatthreeoutoffourconsumersbylessgroceriesduetopriceincreases.

ReadmoreNote(s):UnitedStates;December2023;1,010respondentsSource(s):McKinsey&CompanyConsumerattitudestowardspetcareproductsandtheeconomyintheU.S.in2022U.S.consumerattitudestowardspetcareproductsandtheeconomy2022Shareofrespondents0%

5%10%15%20%25%30%35%40%45%43%50%Givencurrentsupplychainandstaffingissues,IamconcernedImaynotbeabletogett