日本电动汽车行业市场前景及投资研究报告-外文版培训课件比亚迪丰田小米SU7特斯拉

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TRENDSElectricvehiclesinJapanCHAPTER

01OverviewNumberoflow-emissionvehiclesinuseinJapanfrom2015to2023(inmillions)Numberoflow-emissionvehiclesinuseinJapan2015-202314121011.9311.0310.219.468.617.6586.665.6664204.782015201620172018201920202021202220234Description:AsofMarch31,2023,approximately11.93millionlow-emissionvehicleswereinuseinJapan,increasingfrom4.78millionin2015.Mostlow-emissionvehiclesinJapanwerehybridelectricvehicles(HEV).

ReadmoreNote(s):Japan;2015to2023;asofMarch31ofeachyearstated;includinghybrid,plug-inhybrid,batteryelectric,fuelcell,naturalgas,andmethanolvehiclesSource(s):AIRIA(Japan)Numberoflow-emissionvehiclesinuseinJapanasofMarch2023,bytype(in1,000s)Numberofnext-generationvehiclesinuseinJapanFY2023,bytypeNumberofvehiclesinthousands4,000

6,00002,0008,00010,00012,00014,000HybridvehiclesPlug-inhybridvehiclesBatteryelectricvehicles11,548.76207.87165.08Fuelcellvehicles

7.47Compressednaturalgasvehicles

4.64Methanolvehicles

0.015Description:AsofMarch31,2023,hybridelectriccarswerethemostcommontypeofnext-generationvehicleinJapan,estimatedataround11.55millionvehiclesinuse.Whilehybridvehicleshaveaninternalcombustionenginesupportedbyelectricpropulsion,plug-inhybridsrelymoreontheirelectricmotorsrechargeableviathegridthanontheirbackupinternalcombustionengines.ReadmoreNote(s):Japan;asofMarch2023;estimationbasedonAIRIAdataandinterviewswithmajormanufacturersSource(s):AIRIA(Japan)LeadingelectrifiedpassengercarsalesinJapanin2023,bytypeofvehicle(in1,000s)LeadingelectrifiedpassengercarsalesinJapan2023,bytypeofvehicleNumberofvehiclesinthousands800

1,000

1,20002004006001,4001,6001,8002,000HVBEVPHV1,868.6388.5452.14FCV

0.426Description:In2023,hybridvehicles(HV)werethemostsoldtypeofelectrifiedcarinJapanwithabout1.87millionsales.Hybridvehiclescombinetheuseofaninternalcombustionengine(ICE)andanelectricengineforpropulsion.ReadmoreNote(s):Japan;2023;includingregularandlightmotorpassengercars;referringtohybridelectricvehicles,plug-inhybridvehicles,batteryelectricvehicles,andfuelcellelectricvehiclesSource(s):AutomobileBusinessAssociationofJapan;NikkanJidoshaShimbunShareofelectrifiedpassengercarsalesinJapanin2023,bytypeofvehicleShareofelectrifiedpassengercarsalesinJapan2023,bytypeofvehicleShareoftotalcars0%5%10%15%20%25%30%35%40%45%50%HVBEVPHV46.8%2.2%1.3%FCV

0.01%7Description:In2023,hybridvehicles(HV)werethemostsoldtypeofelectrifiedcarinJapan,reachingaround46.8percentoftotalcarsales.Hybridvehiclescombinetheuseofaninternalcombustionengine(ICE)andanelectricengineforpropulsion.

ReadmoreNote(s):Japan;2023;includingregularandlightmotorpassengercars;referringtohybridelectricvehicles,plug-inhybridvehicles,batteryelectricvehicles,andfuelcellelectricvehicles;shareoftotalcarsalesSource(s):AutomobileBusinessAssociationofJapan;NikkanJidoshaShimbunSalesvolumeofnewnext-generationvehiclesinJapanfromfiscalyear2015to2022(in1,000s)Newnext-generationcarsalesinJapanFY2015-202214012010080120.358.956054.7345.11201838.5920194034.48202030.22201528.8720162002017202120228Description:Inthefiscalyear2022,approximately120.3thousandnewnext-generationvehiclesweresoldinJapan,increasingfromaround54.73thousandintheprecedingfiscalyear.Electrifiedvehiclesalespeakedin2022whenelectriclightvehiclesenteredthemarketinearnest.ReadmoreNote(s):Japan;fiscalyears2015to2022;theJapanesefiscalyearsstartonApril1ofthestatedyearandendonMarch31ofthefollowingyear;estimationbasedonAIRIAdataandinterviewswithmajormanufacturers*;excludingtwo-wheeled[...]

ReadmoreSource(s):NeVCHAPTER

02Hybridvehicles(HV)NumberofhybridelectricvehiclesinuseinJapanfrom2014to2023(inmillionunits)NumberofhybridvehiclesinuseinJapan2014-2023141210811.7610.8810.079.338.487.546.575.5864204.713.84201420152016201720182019202020212022202310Description:AsofMarch31,2023,approximately11.76millionhybridelectricvehicleswereinuseinJapan,increasingfrom10.88millioninthepreviousyear.Hybridelectricvehiclesarethemost-purchasedfuel-typeonJapan'sautomobilemarket.

ReadmoreNote(s):2014to2023;asofMarch31ofeachyearstated;notincludinglightmotorvehiclesSource(s):AIRIA(Japan)NumberofhybridelectricvehiclesinuseinJapanin2023,bytype(in1,000units)NumberofhybridvehiclesinuseinJapan2023,bytypeNumberofvehiclesinthousandunits4,000

6,000

8,00002,00010,00012,00014,000PassengercarsFreightcars11,655.8286.02Specialpurposecars*

14.01Buses

1.411Description:AsofMarch31,2023,therewereapproximately11.66millionhybridelectricvehiclesonJapan'sroadsthatwerepassengercars.Thevastmajorityofhybridvehicleswerepassengercars,withtheotherthreecategoriesoffreightcars,buses,andspecialpurposevehiclesamountingtoroughly100thousandvehiclestogether.ReadmoreNote(s):2023;asofMarch31;notincludinglightmotorvehicles;*Specialpurposecarssuchasambulances,andmoneytransporters.Figureshavebeenrounded.

ReadmoreSource(s):AIRIA(Japan)Numberofnewhybrid(regularandmini)vehicleregistrationsinJapanfromfiscalyear2013to2022(inmillionunits)NewregistrationsofhybridvehiclesinJapan2013-20221.61.471.451.431.431.391.351.41.21.00.80.60.40.20.01.281.071.060.92201320142015201620172018201920202021202212Description:In2022,approximately1.45millionhybridregularandminivehicleswerenewlyregisteredinJapan,upfromabout1.43millionunitsinthepreviousyear.Thisincludesregular-sizedvehicles,aswellasminicars(keicars).Thefigurewasslightlybelowthedecadepeakof1.47millioncarregistrationsrecordedin2019.ReadmoreNote(s):Japan;2013to2022Source(s):JAMANumberofhybridpassengervehicles(HV)soldinJapanfrom2018to2023(inmillionunits)SalesvolumeofhybridpassengervehiclesinJapanfrom2018to20231.61.41.21.461.11.11.091.031.00.80.60.40.20.00.9220182019202020212022202313Description:In2023,thenumberofhybridpassengervehicles(HV)soldinJapanamountedtoaround1.46million.HVswerethebest-sellingvehicletypeontheJapanesecarmarket,surpassingthesalesofgasoline-onlypassengercars.

ReadmoreNote(s):Japan;2018to2023;kei-carsexcludedSource(s):JADAShareofhybridpassengervehicle(HV)salesinJapanfrom2018to2023SalesshareofhybridpassengervehiclesinJapanfrom2018to202360%55.1%49%50%40%30%20%10%0%42.8%39%38.2%37.1%20182019202020212022202314Description:In2023,hybridpassengervehicles(HV)soldinJapanamountedto55.1percentoftotalcarshares,surpassingforthefirsttimeinhistorythe50percentmark.HVswerethebest-sellingvehicletypeontheJapanesecarmarket,followedbygasoline-onlypassengercars.ReadmoreNote(s):Japan;2018to2023;shareoftotalcarsales;kei-carsexcludedSource(s):JADANumberofhybridpassengervehicles(HV)soldinJapanin2023,bymanufacturer(in1,000units)SalesvolumeofhybridpassengervehiclesinJapanin2023,bymanufacturerSalesvolumeinthousandunits400

50001002003006007008009001,000ToyotaHonda861.37195.45174.89NissanImportsSuzuki85.3364.7841.4327.065.434.41SubaruMazdaDaihatsuMitsubishi15Description:In2023,Toyotarecordedthemostsalesofhybridpassengervehicles(HV)inJapan,amountingtoroughly861.4thousandunits.SalesofhybridToyotavehiclesmadeahugeleaponthedomesticmarket,increasingbymorethan300thousandoverthepreviousyear.ReadmoreNote(s):Japan;2023;kei-carsexcludedSource(s):JADACHAPTER

03Plug-inhybridelectricvehicles(PHEV)Numberofplug-inhybridelectricvehicles(PHEV)inuseinJapanfrom2016to2023(in1,000s)Numberofplug-inhybridelectriccarsinuseinJapan2016-2023250200150207.87174.23151.24136.21122.01103.2110070.3257.135002016201720182019202020212022202317Description:In2023,thenumberofplug-inhybridelectricvehicles(PHEV)ofpassengercarsinuseinJapanreachedapproximately207.87thousand,increasingfrom174.23thousandintheprecedingyear.Plug-inhybridswerelesspopularthanstandardhybridelectricvehicles(HEV),whichtotaledmorethan11.5millioninJapan.ReadmoreNote(s):Japan;2016to2023;estimationbasedonAIRIAdataandinterviewswithmajormanufacturers*;*Includingplug-inhybridpassengercars.Figureshavebeenrounded.ReadmoreSource(s):AIRIA(Japan)Salesvolumeofnewplug-inhybridelectric(PHEV)carsinJapanfrom2013to2022(in1,000units)Newplug-inhybridelectriccarsalesinJapan2013-20224035302537.723623.2322.682017.6116.1814.68202014.12201314.192015151059.390201420162017201820192021202218Description:In2022,thesalesvolumeofnewplug-inhybridelectricvehicles(PHEV)inJapanreachedapproximately37.7thousandunits,increasingfromabout22.7thousandunitsinthepreviousyear.Thiswasthehighestresultsinthepastdecade.

ReadmoreNote(s):Japan;2013to2022Source(s):JAMANumberofplug-inhybridelectricpassengervehicles(PHEV)registeredinJapanin2023,byautomobilemaker(in1,000units)Numberofplug-inhybridpassengervehiclesregisteredinJapanin2023,bybrandNumberofvehiclesinthousands051015202530ToyotaMitsubishiImports24.0819.047.31Mazda1.7119Description:In2023,about24.1thousandplug-inhybridelectricpassengervehiclesmadebyToyotawerenewlyregisteredinJapan,makingittheleadingdomesticbrandinthePHEVcategory.Mitsubishifollowedwithroughly19thousandregistrations.

ReadmoreNote(s):Japan;2023;excludingkeicarsSource(s):AIRIA(Japan)CHAPTER

04Batteryelectricvehicles(BEV)Numberofbatteryelectricpassengervehicles(BEV)inuseinJapanfrom2014to2023(in1,000s)NumberofbatteryelectriccarsinuseinJapan2014-2023180160140120100162.39138.33123.71117.32105.9291.368073.386264201538.820142016201720182019202020212022202321Description:AsofMarch31,2023,thenumberofbatteryelectricpassengervehiclesinusereachedapproximately162.4thousand,increasingfromaround138.3thousandinthepreviousyear.Otherkindsofbatteryelectricmotorvehicles(BEV)addeduptoonlyafewthousand.ReadmoreNote(s):Japan;2014to2023;asofMarch31ofeachyearstated;notincludingminivehiclesSource(s):AIRIA(Japan)Numberofbatteryelectriclightmotorvehicles(BEV)inuseinJapanfrom2017to2024(in1,000s)NumberofelectricminivehiclesinuseinJapan2017-202412010080105.2664.19604021.16202220.19202118.56201718.81201818.86201919.2420202002023202422Description:AsofMarch31,2024,theLightMotorVehicleInspectionOrganizationcountedapproximately105.26thousandbatteryelectriclightmotorvehicles(BEV)inuseinJapan,increasingfromaround18.56thousandin2017.Electricminivehiclesrepresentedroughly0.3percentofallminivehiclessubjecttoinspection.ReadmoreNote(s):Japan;2017to2024;asofMarch31ofeachyearstatedSource(s):LightMotorVehicleInspectionOrganizationNumberofbatteryelectricpassengervehicles(BEV)registeredinJapanin2023,byautomobilemaker(in1,000units)NumberofbatteryelectricpassengervehiclesregisteredinJapanin2023,bybrandNumberofvehiclesinthousands0510152025ImportsNissanToyotaSubaruHonda22.8517.662.550.630.29Mazda

0.0223Description:In2023,about17.7thousandbatteryelectricpassengervehicles(BEV)producedbyNissanwerenewlyregisteredinJapan,makingittheleadingdomesticbrandintheBEVcategory.Inthatyear,morethanhalfofthenewlyregisteredelectricvehicleswereimports.ReadmoreNote(s):Japan;2023;excludingkeicarsSource(s):AIRIA(Japan)Salesvolumeofnewbatteryelectricvehicles(BEV)inJapanfromfiscalyear2017to2022,bytype(in1,000s)NewbatteryelectriccarsalesinJapanFY2017-2022,bytypePassengercarsLightvehicles(keicars)Other504540353025201510543.8135.5324.1223.6323.0119.7714.361.481.540.820190.610.460.350.250.40.090.050.0902017201820202021202224Description:Inthefiscalyear2022,thenumberofnewbatteryelectriclightvehicles(BEV)soldinJapanamountedtoroughly43.8thousand,recordingahugejumpcomparedtothepreviousyear.Lightvehicles,alsocalledkeicars,compriseaseparatevehiclecategoryinJapan.Inthesamefiscalyear,around35.53thousandnewnormal-sizedelectricpassengervehiclesweresold.

ReadmoreNote(s):Japan;fiscalyears2017to2022;theJapanesefiscalyearsstartonApril1ofthestatedyearandendonMarch31ofthefollowingyear;estimationbasedonAIRIAdataandinterviewswithmajormanufacturers;excludingtwo-wheeledvehiclesSource(s):NeVCHAPTER

05Fuelcellvehicles(FCV)Numberoffuelcellelectricvehicles(FCV)inuseinJapanfrom2015to2023(in1,000units)NumberofhydrogenvehiclesinuseinJapan2015-2023876547.477.115.283.763.0432.451.812100.630.1620152016201720182019202020212022202326Description:AsofMarch31,2023,approximately7.47thousandfuelcellelectricvehicles(FCV)wereinuseinJapan,increasingfromlessthan200in2015.Thesewereprimarilyhydrogen-fueledpassengercars.

ReadmoreNote(s):2015to2023;asofMarch31ofeachyearstated;notincludinglightmotorvehiclesSource(s):AIRIA(Japan)Numberofnewfuelcellvehicle(FCV)registrationsinJapanfrom2014to2023NewregistrationsoffuelcellvehiclesinJapan2014-20233,0002,5002,0001,5002,4641,0541,00084984876168561241142250007201420152016201720182019202020212022202327/statistics/682128/japan-fuel-cell-vehicle-new-registrationsIn2023,thesalesvolumeofnewfuelcellelectricvehicles(FCEV)amountedto422passengercarsinJapan.,decliningcomparedtothepastyear.ThecommercialsuccessofFCEVhasbeenmodestcomparedtotheotherkindsoflow-carbonvehicles.

ReadmoreNote(s):Japan;2014to2023Source(s):JADANumberoffuelcellpassengervehicles(FCV)registeredinJapanin2023,byautomobilemakerNumberoffuelcellvehiclesregisteredinJapanin2023,bybrand4504204003503002502001501005020ToyotaImports28/statistics/1469679/japan-number-fcv-registrations-by-makerIn2023,thenumberoffuelcellpassengervehicles(FCV)registeredinJapanamountedto422,420ofwhichwereproducedbyToyota.Theothertwoexemplarswereimports.FuelcellvehiclesalesandregistrationsarestrugglingtopickupinJapan.

ReadmoreNote(s):Japan;2023;excludingkeicarsSource(s):AIRIA(Japan)CHAPTER

06ChargingstationsNumberofpubliclyaccessibleelectricvehiclesupplyequipment(EVSE)chargersinJapanfrom2010to2023,bytypeofcharger(in1,000s)NumberofpublicelectricvehiclechargingstationsinJapan2010-2023,bytypefastchargersslowchargers35302520151052222.5422.2921.92212121.5117.2616.128.649.68.47.687.867.9487.067.265.97002.8701.381.790.800.310201020112012201320142015201620172018201920202021*2022202330Description:Thenumberofpubliclyaccessibleelectricvehiclesupplyequipmentchargers(EVSE)inJapanamountedtoaround31.6thousandin2023.Thenumberofchargersincreasedslightlycomparedtothepreviousyear.

ReadmoreNote(s):Japan;2010to2023;*Therewasachangeinthegranularityofthedatavaluesbythesource.SlowchargersincludeACLevel2chargers(>3.7kWand≤22kW),whilefastchargersincludeAC43kWchargers,DCchargers,Tesla[...]

ReadmoreSource(s):IEANumberofnewlysubsidizedelectricvehiclecharginginstallationsinJapanfromfiscalyear2010to2022(inunits)NumberofnewlysubsidizedelectricvehiclechargersinJapanFY2010-202225,00019,46420,00015,00010,0005,00005,38420144,97320163,07720222,36320121,84620111,62420131,199201772462076430625920102015201820192020202131Description:Inthefiscalyear2022,3,077electricvehiclechargingunitsreceivedsubsidiesfortheirinstallationinJapan,increasingfrom764inthepreviousyear.Since2009,theJapanesegovernmentsubsidizednearly42.74thousandchargers.

ReadmoreNote(s):Japan;fiscalyears2010to2022;theJapanesefiscalyearsstartonApril1ofthestatedyearandendonMarch31ofthefollowingyear;includingnormalchargersandquickchargersSource(s):NeVNumberofsubsidizedelectricvehiclecharginginstallationsinJapanasoffiscalyear2022byprefectureandtype(inunits)NumberofsubsidizedEVchargersinJapanFY2022,byprefectureandtypeElectricvehiclechargingunitsQuickchargers2,000Normalchargers2,500

3,00005001,0001,5003,5004,0004,5005,000TokyoKanagawaAichiSaitamaChibaOsakaFukuokaShizuokaHyogoHokkaidoTochigiIbaraki32Description:AsofMarch31,2023,TokyocountedthemostelectricvehiclechargerswhichreceivedsubsidiesfortheirinstallationamongJapaneseprefectures,addinguptoapproximately4.56thousandunits.Apartfromthird-rankedAichiPrefecture,thetopfiveindicatethatchargersconcentrateintheGreaterTokyoArea.Aichi'spositionmaybeexplainablebyitscapitalNagoya,oneofJapan'smostpopulouscities,butalsobyToyotaCity,homeofToyotaMotorCorporation.

ReadmoreNote(s):Japan;asoffiscalyear2022;theJapanesefiscalyearsstartonApril1ofthestatedyearandendonMarch31ofthefollowingyear;totalofsubsidizedunitsfromfiscalyears2009to2022Source(s):NeVDistributionoffast-chargingstationsforelectrifiedvehiclesinJapanasofMarch2024,bylocationDistributionofvehiclefast-chargingstationsinJapan2024,bylocationShareofrespondents0%5%10%15%20%25%30%35%40%45%CardealersConveniencestoresTrainstationsnexttoaroadCommercialfacilitiesHighways41%14%9%9%8%MunicipalfacilitiesGasolinestationsLodgingfacilitiesOther6%5%1%7%33Description:AsofMarch2024,about41percentofpubliclyavailablefast-chargingstationsforelectrifiedvehiclesinJapanwerelocatedatcardealers.Thiswasthemostcommonlocationoffast-chargingfacilities,followedbyconveniencestores.

ReadmoreNote(s):Japan;March2024Source(s):e-MobilityPower;METI(Japan)NumberofhydrogenfuelingstationsforroadvehiclesinJapanasofApril2024,byregionNumberofhydrogenfillingstationsinJapan2024,byregionNumberoffuelingstations20

250510153035404550CapitalregionChukyoregionKansairegionKyushuregionOtherregions474519142734Description:AsofApril,2024,theKantoregionhadthemosthydrogenfillingstationsforfuelcellelectricvehicles(FCEV)inoperationamongareasinJapan,counting47stations.TheinstallationofhydrogenstationsconcentratesalongtheaxisconnectingJapan'sfourmajormetropolitanareasfromTokyo(Kanto)toNorthernKyushu.ReadmoreNote(s):Japan;asofApril,2024Source(s):NeVCHAPTER

07ConsumerattitudesAwarenessofnext-generationvehiclesinJapanasofOctober2023,bytypeAwarenessofnext-generationvehiclesinJapan2023,bytypeShareofrespondents30%0%10%20%40%50%60%70%Hybridvehicles(HV)Batteryelectricvehicles(BEV)Plug-inhybridvehicles(PHV)Cleandieselvehicles63%61%32%26%Fuelcellvehicles(FCV)22%36Description:AccordingtoasurveyconductedbetweenAugustandOctober2023inJapan,around63percentofpassengercarownerswereknowledgeableaboutmodelnamesandcharacteristicsofhybridvehicles.Incontrast,22percentofrespondentswerefamiliarwithfuelcellvehicles.ReadmoreNote(s):August17toOctober6,2023;3,563respondents*;18yearsandolder;*ThetargetgroupwasprivatehouseholdsinJapan,regardlessofautomobileownership.Inautomobile-owninghouseholds,themaindriverofthevehicleboughtmost[...]

ReadmoreSource(s):JAMA;MarketingCenterIntentionstoconsiderthepurchaseofnext-generationsvehiclesinJapanasofOctober2023,bytypeIntentionstoconsiderpurchasinganext-generationsvehicleinJapan2023,bytypeShareofrespondents15%

20%0%5%10%25%30%35%40%45%45%50%Hybridvehicles(HV)Batteryelectricvehicles(BEV)Plug-inhybridvehicles(PHV)Cleandieselvehicles28%23%11%Hydrogenvehicle8%Fuelcellvehicles(FCV)7%37Description:AccordingtoasurveyconductedbetweenAugustandOctober2023inJapan,around45percentofpassengercarownersstatedtheirintentiontoconsiderpurchasinghybridvehicles.Fuelcellvehiclesweretheleastpopularamongnext-generationvehiclesandwereconsideredbysevenpercentofrespondents.ReadmoreNote(s):Japan;August17toOctomber6,2023;3,563respondents*;18yearsandolder;*ThetargetgroupwasprivatehouseholdsinJapan,regardlessofautomobileownership.Inautomobile-owninghouseholds,themaindriverofthevehicle[...]

ReadmoreSource(s):JAMA;MarketingCenterDistributionofvehicletypesthatrespondentswantedtobuyfortheirnextcarpurchaseinJapanasofOctober2023DistributionofenginespeoplewantedfortheirnextcarinJapan2023Dieselenginevehicle3%Plug-inhybridvehicle(PHV)2%Others1%Batteryelectricvehicle(BEV)9%Gasolineenginevehicle48%Hybridvehicle(HV)37%38Description:AccordingtoasurveyconductedbetweenAugustandOctober2023inJapan,around48percentofrespondentsintendingtoreplacetheirpassengercarsometimestatedplanningtogetavehiclewithagasoline-poweredcombustionengine.Figuresremainedsimilartotheprevioussurvey,showingthatconsumersentimenttowardsnext-generationvehicleshasnotchanged.ReadmoreNote(s):Japan;August17October6,2023;3,090respondents*;18yearsandolder;*ThetargetgroupwasprivatehouseholdsinJapan,regardlessofautomobileownership.Inautomobile-owninghouseholds,themaindriverofthevehiclebought[...]

ReadmoreSource(s):JAMA;MarketingCenterIntentionstoconsiderthepurchaseofnext-generationsvehiclesinJapanasofOctober2023,bygenderandtypeofvehicleNext-generationsvehiclepurchaseconsiderationsinJapan2023,bygenderandtypeShareofrespondentsWomen20%Men25%0%5%10%15%30%35%40%45%50%55%42%Hybridvehicles(HV)Batteryelectricvehicles(BEV)Plug-inhybridvehicles(PHV)Cleandieselvehicles48%27%27%30%17%7%14%5%Fuelcellvehicles(FCV)9%9%6%Hydrogenvehicle39Description:AccordingtoasurveyconductedbetweenAugusttoOctober2023inJapan,48percentofmenand42percentofwomenwerewillingtoconsiderbuyingahybridelectricvehiclefortheirnextcarpurchase.Thesurveysuggeststhathybridvehiclesremainthemostdesiredtypeofnext-generationautomobileamongJapaneseconsumers.Womenwereingeneralslightlylessintentonbuyingnext-generationvehiclesthanmen.ReadmoreNote(s):Japan;August17toOctober6,2023;3,563respondents*;18yearsandolder;multipleanswersallowed;figuresdepicttheshareofrespondentswhoconsideredorconsideredsomewhatpurchasinganext-generationvehicleinthefuture;[...]

ReadmoreSource(s):JAMA;MarketingCenterLeadingreasonstopurchaseahybridelectricvehicle(HV)inJapanasofOctober2023LeadingreasonstobuyhybridelectricvehiclesinJapan2023Shareofrespondents10%

15%

20%0%5%25%30%35%40%45%44%50%CanrefuelatagasolinestandCanrunongasolinewhennecessaryNochangefromthetypeofengineusedhithertoEnvironmentallyfriendlyimage38%37%23%21%21%Littleexhaustfumes,andCO²exhaustionLongrangedrivespossibleVastvehicletypesavailable15%14%13%Vehiclehasstate-of-the-arttechnologyLittlenoiseandtrepidationwhiledrivingSuperiordriveability9%Priceofvehiclecomparativelycheap7%Other2%40Description:AccordingtoasurveyconductedbetweenAugusttoOctober2023inJapan,themostcommonlycitedreasontoconsiderpurchasingahybridelectricvehicle(HV)wasthatitcanberefueledatagasolinestand,mentionedby44percentofrespondents.Thefactthathybridelectricvehiclescanrunpurelyongasolinewasanotherpopularreason.ReadmoreNote(s):Japan;August17toOctober6,2023;1,606respondents*;18yearsandolder;multipleanswersallowed;*ThetargetgroupwasprivatehouseholdsinJapan,regardlessofautomobileownership.Inautomobile-owninghouseholds,themain[...]

ReadmoreSource(s):JAMA;MarketingCenterLeadingreasonstopurchaseabatteryelectricvehicle(BEV)inJapanasofOctober2023LeadingreasonstobuybatteryelectricvehiclesinJapan2023Shareofrespondents10%

15%

20%0%5%25%30%35%40%45%50%CanchargewithpowerplugfordomesticuseEnvironmentallyfriendlyimageVehiclehasstate-of-the-arttechnologyCanrunonlyonelectricity47%36%32%31%Littleexhaustfumes,andCO²exhaustionDonothavetofuelgasoline29%25%24%23%CheapertorechargethanwhenusinggasolineEmergencystoragebatteryfunctionavailableLittlenoiseandtrepidationwhiledrivingRechargefacilityinfrastructureisinplaceLongrangedrivespossible15%12%3%3%SuperiordriveabilityPriceofvehiclecomparativelycheapVastvehicletypesavailable1%1%1%Other41Description:AccordingtoasurveyconductedbetweenAugusttoOctober2023inJapan,themostcommonlycitedreasontoconsiderpurchasingabatteryelectricvehicle(BEV)wasthatitcanbechargedwithapowerplugfordomesticuse,mentionedby47percentofrespondents.Theenvironmentallyfriendlyimageofelectricvehicles,aswellasthestate-of-the-arttechnologyofelectricvehicleswerefurtherpopularreasonstoconsiderapurchase.

ReadmoreNote(s):Japan;August17toOctober6,2023;1,065respondents*;18yearsandolder;multipleanswersallowed;*Thetargetgroupwasprivatehouseholds