韩国成套餐具行业市场前景及投资研究报告-外文版培训课件

INDUSTRIES

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MARKETSMealkitsinSouthKoreaCHAPTER

01OverviewSizeofthemealkitdeliverymarketworldwidefrom2017to2029(inbillionU.S.dollars)Globalmealkitsmarketrevenue2017-20292520151020.6519.5518.4717.4116.1214.5912.9912.4710.688.376.185.094.285020172018201920202021202220232024202520262027202820293Description:Therevenueofthemealkitservicemarketisforecasttogrowtoaround20.65billionU.S.dollarsby2029.In2023,themarketsizewasestimatedat13billionU.S.dollars.

ReadmoreNote(s):Worldwide;2017to2029Source(s):MarketInsightsSizeofthefoodmarketinSouthKoreafrom2012to2022(intrillionSouthKoreanwon)FoodmarketsizeinSouthKorea2012-2022209.23188.83166.8163.26160.35152.86148.93146.29145.5146.88138.95201220132014201520162017201820192020202120224Description:In2022,thefoodmarketsizeinSouthKoreaamountedtoaround209.23trillionSouthKoreanwon,increasedfromabout188.83trillioninthepreviousyear.Overall,thesizeofthefoodmarketincreasedthroughouttheyears.

ReadmoreNote(s):2012to2022Source(s):MFDS(SouthKorea)AwarenessandexperiencewithmealkitsinSouthKoreaasofSeptember2023AwarenessofmealkitsinSouthKorea2023Donotknowitatall3.2%Haveheardofit17%Knowitwell43.3%Mostlyknowaboutit36.5%5Description:AccordingtoasurveyconductedinSeptember2023amongSouthKoreancustomersontheirawarenessofmealkits,morethan43percentofrespondentsansweredthattheywerewellawareaboutit.Mealkitsprovidenotonlytheingredientsbutalsorecipesandinstructionsformealsforaconvenientcookingexperienceofconsumers.ReadmoreNote(s):SouthKorea;September15to19,2023;559respondents;20-59yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)Annualsalesofhomemealreplacements(HMR)inSouthKoreafrom2010to2023(intrillionSouthKoreanwon)SalesofhomemealreplacementsSouthKorea2010-20238.07.06.05.04.03.0754.443.53.22.742.271.682.01.00.01.31.070.960.770.8201020112012201320142015201620172018201920202021202220236Description:In2023,theannualsalesofhomemealreplacements(HMR)inSouthKoreaamountedtoaroundseventrillionSouthKoreanwon,upfromfivetrillionwonthepreviousyear.Accordingtothesource,themarketwasestimatedtogrowfurtherby6.6percentuntil2030.ReadmoreNote(s):SouthKorea;2010to2023Source(s):MFDS(SouthKorea);USDAForeignAgriculturalServiceCHAPTER

02SouthKoreanmealkitmarketMarketsizeofmealkitsinSouthKoreafrom2018to2023(inmillionU.S.dollars)MarketsizeofmealkitsSouthKorea2018-202335030025020015010050295.223278.626.7020182019202120238Description:TheoverallmarketsizeofmealkitsinSouthKoreastoodatapproximately295millionU.S.dollars.Ithadgrowntoover10timesitssizein2018.Mealkitsprovideconsumersalltheingredientstheyneedforcookingameal,savingthemthetimeneededforplanningandpreparingafreshmealbythemselves.ReadmoreNote(s):SouthKorea;2018to2023Source(s):Euromonitor;MaeilBusinessNewspaperNumberofmealkitsreleasedinSouthKoreaasofMarch2022,bytypeNumberofreleasedmealkitsSouthKorea2022,bytype1,4001,2201,2001,0008006756004554354184002000279SoupsandstewsNoodlesStir-friesGrilledmealsRicecakesordumplingsOthers9Description:AsofMarch2022,therewere1,220soupandstewtypemealkitsreleasedontheSouthKoreanmarket.Thiswasbyfarthetypeofmealwiththelargestvarietyofrecipeboxes,asonly675cookingboxesfornoodle-typemeals,whichdirectlyfollowedsoupandstews,wereonthemarket.ReadmoreNote(s):SouthKorea;endofMarch2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationService;TwitterSalesvalueofmealkitsinSouthKoreafrom2020to2022(inbillionSouthKoreanwon)MealkitsalesvalueSouthKorea2020-202230025020015010050249.6581.6220211.4702020202210Description:In2022,thesalesvalueofmealkits,alsocalledrecipeboxes,inSouthKoreaamountedtoroughly249.65billionSouthKoreanwon.Thesalesvalueofmealkitsincreasedmajorlyduringtheperiodofconsideration.

ReadmoreNote(s):SouthKorea;2020to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceShareofmealkitsinready-to-eatconveniencefoodsinSouthKoreafrom2020to2022Mealkitshareinready-to-eatfoodsSouthKorea2020-20224.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%4.27%1.64%0.03%0.0%20202021202211Description:In2022,theshareofmealkits,alsocalledrecipeboxes,inthetotalready-to-eatfoodsalesamountedtoalmostfivepercent.Thiswasanotableincreaseofmorethan205percentcomparedtothepreviousyearata1.64percentshare.

ReadmoreNote(s):SouthKorea;2020to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceCHAPTER

03BrandsMarketshareofleadingmealkitbrandsinSouthKoreain2022MarketshareofmealkitbrandsSouthKorea2022Others12.5%FreshEasy11.9%EatsOn8%Cookit4.5%MyChef3.9%Privatebrands59.2%13Description:In2022,FreshEasywasthemealkitbrandwiththehighestmarketshareforasinglebrandinSouthKorea,accountingforalmost12percent.Eatsonfollowedwithamarketshareofeightpercent.Mealkits,alsocalledrecipeboxes,aredeliveredtoconsumers'homes,providingarecipeandalreadymeasuredoutingredientstopreparethemeal.ReadmoreNote(s):SouthKorea;2022Source(s):Euromonitor;KoreaAgro-Fisheries&FoodTradeCorp.SalesrevenueofSouthKoreanmeal-kitmanufacturerFreshEasyfrom2017to2023(inbillionSouthKoreanwon)SalesrevenueofFreshEasy2017-2023250200214.85188.92149.88150127.1410071.185021.841.52017020182019202020212022202314/statistics/1227953/fresh-easy-sales-revenueIn2023,thesalesrevenueofSouthKoreanmeal-kitmanufacturerFreshEasyamountedtoapproximately149.88billionSouthKoreanwon.Thiswasadecreasecomparedtothepreviousyear'ssalesrevenueataround214.85billionSouthKoreanwon.ReadmoreNote(s):SouthKorea;2017to2023Source(s):DART;FreshEasySalesrevenueofhy'srecipeboxbrandEatsOninSouthKoreafrom2020to2021(inbillionSouthKoreanwon)SalesrevenueofmealkitbrandEatsOnSouthKorea2020-202187765.35432102020202115Description:In2021,thesalesrevenueofmealkitbrandEatsOnstoodataround7billionSouthKoreanwon.Thiswasanincreaseof30percentcomparedtothepreviousyear'svalueofapproximately5.3billionwon.

ReadmoreNote(s):SouthKorea;2020to2021Source(s):AjuBusinessDaily;hySalesrevenueofrecipeboxcompanyMyChefinSouthKoreafromfinancialyear2021tocalendaryear2023(inbillionSouthKoreanwon)SalesrevenueofmealkitcompanyMyChefSouthKoreaFY2021-20233531.3928.853025201510524.6916.450FY2021FY2022ApriltoDecember2022202316Description:In2023,theSouthKoreanmealkitcompanyMyChefrecordedasalesrevenueofaround31.39billionSouthKoreanwon.Inthepreviousyear,fromApriltoDecemberthesalesrevenuehadreachedaroundhalfofthatvalue.

ReadmoreNote(s):SouthKorea;April2020to2023Source(s):DART;MyChefSalesrevenueofe-martsmealkitbrandPeacockinSouthKoreafrom2013to2022(inbillionSouthKoreanwon)MealkitbrandPeacocksalesrevenueSouthKorea2013-20224504003503004204003002492502502001501005022819013475340201320142015201620172018201920202021202217Description:Asof2022,e-mart'smeal-kitbrandPeacockrecordedasalesrevenueof420billionSouthKoreanwon.Peacocksalesrevenuehasincreasedmajorlyduringthelastthreeyears.Ithadnotoncedecreasedduringthelast10years.

ReadmoreNote(s):SouthKorea;2013to2022Source(s):e-mart;ShinsegaeCHAPTER

04ConsumerbehaviorShareofpeoplewhopurchasedmealkitsinSouthKoreafrom2019to2021PeoplepurchasingmealkitsSouthKorea2019-202190%80%70%83%66%60%50%40%30%20%10%0%56%20192020202119Description:AccordingtoasurveyconductedinSouthKoreain2021,83percentofrespondentsstatedthattheyhadpurchasedmealkitsbefore.Thiswasalargeincrease,asjusttwoyearsearlieronly56percentofrespondentsansweredthesame.

ReadmoreNote(s):SouthKorea;2019to2021;610respondentsin2021;19-49years;consumerswhopurchasedfoodatleasttwiceduringthelastmonthsSource(s):MezzoMediaLeadingreasonstobuymealkitsinSouthKoreaasofSeptember2023MainreasonsforpurchasingmealkitsSouthKorea2023Shareofrespondents0%2%4%6%8%10%12%14%16%18%20%19.8%22%Moreconvenientthanhome-cookingAbletoeatfasterduetosavingtimeoncookingHighqualitymealcomparedtotime/effort/priceToeatcomplicatedmealsathomeInsteadofdiningout18.2%15.7%12.4%8.8%Cheaperthanhome-cooking6.3%5.7%4.9%4.9%LackingcookingskillsTastesbetterthancookingathomeHealthierthandeliveryfoodConsumingnutrientsmoreevenlythaninhome-cooking3.3%20Description:AccordingtoasurveyconductedinSeptember2023amongSouthKoreanconsumersontheirreasonsforpurchasingmealkits,oneinfiverespondentsansweredtheirmainreasonwastheconveniencecomparedtohome-cooking.Thiswasfollowedbybeingabletosavetimeonfinishingameal,withan18.2responseshare.ReadmoreNote(s):SouthKorea;September15to19,2023;510respondents;20-69yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)MainfactorsofconsiderationwhenbuyingmealkitsinSouthKoreaasofSeptember2023FactorsofconsiderationwhenpurchasingmealkitsSouthKorea2023Shareofrespondents10%0%5%15%20%25%30%TastePrice25.9%12.4%Menutype(variety)CookingconvenienceFreshness8.8%8.4%7.8%Countryoforigin5.1%NutritionalingredientsTrustworthinessofbrand/manufacturerHygiene/safety4.5%4.3%3.7%3.3%Eco-friendlyingredientsPromotionevents3.1%3.1%ExpirationdatePurchaseaccessibility2.7%21Description:AccordingtoasurveyconductedinSeptember2023amongSouthKoreanconsumersontheirfactorsofconsiderationwhenpurchasingmealkits,aroundoneinfourrespondentsansweredthattheirmainconsiderationwasthetaste.Anotherroughly12percentnamedtheproduct'spriceastheirmainconcern.ReadmoreNote(s):SouthKorea;September15to19,2023;510respondents;20-69yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)MostpopularchannelstopurchasemealkitsinSouthKoreaasofSeptember2023PurchasechannelsformealkitsSouthKorea2023Shareofrespondents10%

20%0%30%28%40%50%60%LargesupermarketUsualonlineretailer52%MealkitbrandonlineshoppingmallSpecializedmealkitstores(includescrewlessstores)Conveniencestore9.6%6.3%3.7%Mealkit(vegan)specialtyrestaurant

0.2%Others

0.2%22/statistics/1274502/south-korea-meal-kit-purchasing-channelsAccordingtoasurveyconductedinSeptember2023amongSouthKoreansontheirpreferredpurchaselocationformealkits,52percentofrespondentsansweredtobuyrecipeboxesinlargesupermarkets.Thiswasfollowedbyonlineshopping.

ReadmoreNote(s):SouthKorea;September15to19,2023;510respondents*;20-69yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)SpendingperpurchaseonmealkitsinSouthKoreaasofSeptember2023(inSouthKoreanwon)SpendingonmealkitsperpurchaseSouthKorea202370%60%50%40%30%61.8%23.9%20%8.6%10%0%5.1%0.6%10kKRWorless10k-30kKRW30k-50kKRW50k-100kKRW100kKRWandmore23Description:AccordingtoasurveyconductedinSeptember2023amongSouthKoreanconsumersonmealkits,almost62percentofrespondentsspendbetween10,000and30,000SouthKoreanwononmealkitsperpurchase.Only8.6percentofrespondentsspentlessthan10,000won.ReadmoreNote(s):SouthKorea;September15to19,2023;510respondents;20-69yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)CHAPTER

05ConsumerpreferenceShareofpeoplewithpurchasingmealkitsinSouthKoreain2022,bycuisineShareofpeoplepurchasingrecipeboxesSouthKorea2022,bycuisine80%68.5%68%70%60%50%40%30%20%10%0%61.5%KoreanstylemealkitWesternstylemealkitOrientalstylemealkit25Description:AccordingtoasurveyamongSouthKoreangroceryshoppersin2022,about68.5ofrespondentsansweredthattheyhadpurchasedKoreanstylemealkitsbefore.Mealkits,alsocalledrecipeboxes,providetheconsumerwithnotonlyarecipetocookacertaindishbutalsopremeasuredingredients,whichcanbeusedaccordingtothedesirednumberofportions.ReadmoreNote(s):SouthKorea;2022;2,000respondents;20-69years;respondentswereahousehold'smainlyresponsiblepersonforgroceryshoppingSource(s):KREI;MAFRA(SouthKorea)MainlocationtopurchasemealkitsinSouthKoreain2022MealkitspurchaselocationSouthKorea2022Shareofrespondents0%5%10%10.6%10.2%15%20%25%30%35%40%45%50%Localsmallandmedium-sizedsupermarketSmallandmedium-sizedsupermarketrunbyalargecompanyLargediscountstore45%Traditionalmarket3.5%Departmentstore1.2%1.2%Storespecializingineco-friendlyfoodOnlineshoppingmall22%TVHomeshopping1.4%3.1%1.5%ConveniencestoreLocalfoodmarketStorespecializinginmealkits

0.1%26Description:AccordingtoasurveyamongSouthKoreangroceryshoppersin2022,around45percentofrespondentsstatedthattheyboughtmealkitsinlargediscountstores.Mealkits,alsocalledrecipeboxes,providetheconsumerwithnotonlyarecipetocookacertaindishbutalsopremeasuredingredients,whichcanbeusedaccordingtothedesirednumberofportions.ReadmoreNote(s):SouthKorea;2022;2,000*;20-69years;peoplewhopurchasedconvenientcookingsets;*Outoftotal2,000respondentsinthissurveythosewhoboughtmealkitsbefore.

ReadmoreSource(s):KREI;MAFRA(SouthKorea)Consumers'statusofregularmealkitsubscriptionsinSouthKoreaasofSeptember2023StatusofmealkitsubscriptionsamongconsumersSouthKorea2023Subscribed17.6%Notsubscribed82.4%27Description:AccordingtoasurveyconductedinSeptember2023amongSouthKoreanconsumersontheirexperiencewithmealkits,only17.6percentofrespondentsansweredthattheyweresubscribedtoaservice.Amealkitsubscriptionserviceusuallydeliversaboxwithingredientsneededforachosenmealalongwithcookinginstructionsatanagreeduponfrequency.ReadmoreNote(s):SouthKorea;September15to19,2023;510respondents;20-69yearsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)MostpopularcuisineformealkitsSouthKoreaasofSeptember2023PreferredcuisineformealkitsSouthKorea2023