利洁时集团Reckitt Benckiser市场前景及投资研究报告-外文版培训课件

COMPANIES

&

PRODUCTSReckittBenckiserCHAPTER

01MarketoverviewRevenueofthebeauty&personalcaremarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthebeauty&personalcareindustryworldwide2018-2028800700736.75720.51691.45667.2646.16625.68581.876005004003002001000559.32559.69550.43530.76201820192020202120222023202420252026202720283Description:Theglobalrevenueinthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal90.6billionU.S.dollars(+14.02percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach736.75billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketworldwidebycountryin2023(inbillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2023RevenueinbillionU.S.dollars40

50

600102030708090100110UnitedStatesChina97.8167.18Japan45.96India30.54Brazil24.56GermanyFranceUnitedKingdomRussia20.2917.4716.9516.11SouthKoreaItalyBangladeshSpain14.6112.2410.839.894Description:TheUnitedStatesisleadingtherankingbyrevenueinthebeauty&personalcaremarket,recording97.81billionU.S.dollars.FollowingcloselybehindisChinawith67.18billionU.S.dollars,whileEgyptistrailingtherankingwith6.7billionU.S.dollars,resultinginadifferenceof91.11billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthehome&laundrycaremarketworldwidefrom2019to2029(inbillionU.S.dollars)Revenueofthehome&laundrycareindustryworldwide2019-2029250200233.88227.37220.4213.61206.83199.99192.98185.01181.02172.28163.21150100500201920202021202220232024202520262027202820295Description:Theglobalrevenueinthehome&laundrycaremarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal33.9billionU.S.dollars(+16.95percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach233.88billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerMarketInsightsRevenueofthehome&laundrycaremarketworldwidefrom2019to2029,bycountry(inmillionU.S.dollars)Revenueofthehome&laundrycaremarketworldwide2019-2029,bycountryRevenueinmillionU.S.dollarsAustraliaRussiaMexicoJapanPakistanNigeriaFranceIndiaBangladeshSpainIranSouthAfricaThailandUnitedKingdomUnitedStatesEgyptPhilippinesGermanyVietnamCanadaBrazilSouthKoreaItalyIndonesiaChina05,00010,00015,00020,00025,00030,00020196Description:Therevenueisforecasttoexperiencesignificantgrowthinallregionsin2029.Fromtheselectedregions,therankingbyrevenueinthehome&laundrycaremarketisforecasttobeleadbytheUnitedStateswith36.4billionU.S.dollars.Incontrast,therankingistrailedbyAustraliawith2.3billionU.S.dollars,recordingadifferenceof34.1billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsNumberofcontractmanufacturersofpersonalcareproductsworldwideasofMarch2023,bycountryGlobalpersonalcarecontractmanufacturers2023,bycountryNumberofmanufacturers800204060100120140160180UnitedStatesCanada1638India3SouthKoreaUnitedKingdomGermanyBrazil2222France1ChinaTurkeyEcuadorJapanSouthAfrica111117Description:ThisstatisticshowsthenumberofpersonalcarecontractmanufacturersworldwideasofMarch2023,bycountry.Thatyear,therewere163contractmanufacturersforpersonalcareproductsintheUnitedStates.

ReadmoreNote(s):Worldwide;AsofMarch2023Source(s):HappiMagazineSalesoftheleadinghousehold/personalcarecompaniesworldwidein2022(inbillionU.S.dollars)Salesoftheleadinghousehold/personalcarecompaniesworldwide2022SalesinbillionU.S.dollars30

40010205060708090Procter&GambleUnilever80.9763.11L'Oréal40.2139.43RajeshExportsHenkel23.54Kimberly-Clark20.27Colgate-PalmoliveReckittBenckiserGroupStanleyBlack&DeckerEssity18.3417.816.4315.8915.8TheEstéeLauderCompaniesTechtronicIndustriesInternationalFlavors&Fragrances13.2512.448/statistics/257973/sales-of-the-leading-household-personal-care-companies-worldwideThisstatisticshowsthesalesoftheleadinghousehold/personalcarecompaniesworldwidein2022.Inthatyear,Procter&Gamblewasthelargestglobalhousehold/personalcarecompanywithsalesthatamountedtonearly81billionU.S.dollars.

ReadmoreNote(s):Worldwide;2022Source(s):ForbesCHAPTER

02CompanyoverviewReckittBenckiser'snetrevenueworldwidefrom2010to2023(inmillionBritishpounds)ReckittBenckiser'snetrevenueworldwide2010-202316,00014,00012,00014,60714,45313,99313,23412,84612,59711,4999,4859,5679,48010,0008,0006,0004,0002,00009,2668,8368,8748,45320102011201220132014201520162017201820192020202120222023Year10Description:Overthelastdecade,theglobalrevenueofReckittBenckiserfluctuatedbutexperiencedanincreaseoverall,reachingavalueofapproximately14.45billionpoundsin2022,upfrom8.5billionBritishpoundsin2010.Thecompanyreacheditspeakin2023whenthisvalueaddeduptoabout14.6billionBritishpounds.ReadmoreNote(s):Worldwide;2010to2023Source(s):ReckittBenckiserNetrevenueofReckittBenckiserworldwidefrom2017to2023,bycategory(inmillionBritishpounds)NetrevenueofReckittBenckiserworldwide2017to2023,bycategoryHealthHygieneNutrition16,00014,00012,0002,4106,1352,5015,9603,2872,6775,9115,0314,83510,0008,0006,0004,0002,00004,8875,8167,76220187,81520196,56220175,99220226,06220234,89020204,646202111Description:ThistimelineshowsthenetrevenueofReckittBenckiserworldwidefrom2017to2023,bycategory.In2023,thecompanygeneratedoversixbillionBritishpoundsfromitshygieneproductscategory,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2017to2023;*Portfoliobrandsandfoodhavebeenintegratedfromfiscalyear2014andonward.ReadmoreSource(s):ReckittBenckiserNetrevenueofReckittBenckiserworldwidefrom2015to2023,bycountry(inmillionBritishpounds)NetrevenueofReckittBenckiserworldwidebycountry2015-2023UnitedKingdomUnitedStatesAllothercountriesGreaterChina*1,56116,00014,00012,00010,0001,1127,5101,5341,4317,2538199,1834,5389,0724,6037,6668,0007,3427,1266,4626,0004,0002,00005,8072,3386,4392,1706,0562,0893,9553,8733,1763,2272,7922,2797296916577397127377438117397788862015201420132016201720182019202020212022**2023**12/statistics/430731/net-revenue-of-reckitt-benckiser-worldwide-by-countryThistimelineshowsthenetrevenueofReckittBenckiserworldwidefrom2015to2023,bycountry.In2023,thecompanygeneratedapproximately4.5billionBritishpoundsfromtheUnitedStates,and886millionBritishpoundsfromtheUnitedKingdom.ReadmoreNote(s):Worldwide;2015to2023;*GreaterChinarepresentsMainlandChina,HongKongandTaiwan.FollowingtheacquisitionofMJN,GreaterChinahasbecomethesecondlargestcountryintheGroup,andisthereforedisclosedseparately.**[...]

ReadmoreSource(s):ReckittBenckiserReckittBenckiser'soperatingprofitworldwidefrom2010to2023(inmillionBritishpounds)ReckittBenckiser'soperatingprofitworldwide2010-20234,0003,0003,2493,0582,7372,5312,4422,3952,2412,2692,1302,1642,1601,8872,0001,0000-1,000-2,000-3,000-804-1,95420192010201120122013201420152016201720182020202120222023Year13Description:ThistimelineshowsReckittBenckiser'soperatingprofitworldwidefrom2010to2023.In2023,thecompany'sglobaloperatingprofitamountedtoroughly2.5billionBritishpounds.ReadmoreNote(s):Worldwide;2010to2023Source(s):ReckittBenckiserNumberofemployeesatReckittBenckiserworldwidefrom2012to2023(inthousands)NumberofemployeesatReckittBenckiserworldwide2012-2023504543.942.442.441.840.44040.140353025201510537.137.235.934.734.20201220132014201520162017201820192020202120222023Year14Description:ThistimelineshowsthenumberofemployeesatReckittBenckiserworldwidefrom2012to2023.In2023,thecompanyemployedabout40thousandemployeesworldwide.

ReadmoreNote(s):Worldwide;2012to2023Source(s):ReckittBenckiserCHAPTER

03ReckittBenckiser'spositiononthemarketLeading20homecarebrandsworldwidein2022,byhouseholdreach(inmillionConsumerReachPoints)Mostchosenhomecarebrandsworldwidein2022,byconsumerreachpointsConsumerreachpointsinmillions*800

1,000

1,20002004006001,4001,6001,8002,000VimDownySunlightTide1,8761,3431,337811ComfortAriel728673Surf581Omo493CloroxHarpicGladeLysol430395309296272Febreze16Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2022,rankedbyconsumerreachpoints.Thatyear,Vimwastheleadinghomecarebrandworldwide,withapproximately1.88billionconsumerreachpoints.DownyandSunlightrankedinsecondandthirdplace,with1.34billionand1.33billionconsumerreachpoints,respectively.ReadmoreNote(s):Worldwide;2022;*ConsumerReachPoints(CRPs)areameasurementofbrandpenetration(howmanyhouseholdsbuythebrand)andpurchasefrequency(howoftenconsumersbuythebrand).Youcanfinddetailedinformationabout[...]

ReadmoreSource(s):KantarWorldpanelLeading20homecarebrandsrankedbyconsumerreachpointsinEuropein2022(inmillions)MostchosenhomecarebrandsinEurope2022,byconsumerreachpointsConsumerreachpoints*inmillions050100150200250FairyLenorFinishAriel228198123106DomestosGladeBref988480797776757473AceAirWickTempoPersilZewaFoxy17Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)inEuropein2022.Thatyear,FairywastheleadingbrandforhomecareinEurope,withapproximately228millionconsumerreachpoints.LenorandFinishrankedinsecondandthirdplace,with198millionand123millionconsumerreachpoints,respectively.ReadmoreNote(s):Europe;2022;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.2.[...]

ReadmoreSource(s):KantarWorldpanelLeading20homecarebrandsrankedbyconsumerreachpointsintheUnitedKingdom(UK)in2022(inmillions)MostchosenhomecarebrandsintheUnitedKingdom(UK)2022,byconsumerreachpointsConsumerreachpoints*inmillions40

6002080100120140Fairy116LenorComfort5656Andrex(Kimberly-Clark)5351DomestosDettolFlash4036FebrezeGladeBloo312927NickyHarpicPersil25252518Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsrankedbyconsumerreachpoints(ameasureofbrandpenetrationandconsumerchoice)intheUnitedKingdom(UK)in2022.Thatyear,FairywastheleadingbrandforhomecareintheUK,with116millionconsumerreachpoints.LenorandComfortrankedinsecondandthirdplace,bothwith56millionconsumerreachpoints,respectively.ReadmoreNote(s):UnitedKingdom;2022;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.[...]

ReadmoreSource(s):KantarWorldpanelMostpopularhealthandbeautybrandsamongwomenintheUnitedKingdom(UK)inthe1stquarter2024LeadinghealthandbeautybrandsamongwomenintheUKQ12024Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%DettolE4589%83%Oral-BBootsDoveAndrex80%80%78%77%77%76%75%74%SureColgateSuperdrugRadoxNurofenVaselineTheBodyShop74%74%73%19Description:AccordingtothefindingsofarecentsurveyonhealthandbeautybrandsintheUnitedKingdom,theleadinghealthandhygienebrandamongwomeninthefirstquarterof2024wasDettol,whichreceivedapositiveopinionfromaround89percentofrespondents.E45andOral-Brankedsecondandthird,respectively.ReadmoreNote(s):UnitedKingdom;Q12024;Approx.959;18-64years;UKfemaleconsumersSource(s):YouGovMostpopularhealthandbeautybrandsamongmenintheUnitedKingdom(UK)inthe1stquarter2024LeadinghealthandbeautybrandsamongmenintheUKQ12024Shareofrespondents40%0%10%20%30%50%60%70%80%90%DettolNiveaColgate77%77%76%75%74%SuperdrugSureOral-B70%DoveBoots70%70%AquafreshNurofenAndrex69%68%67%67%66%GilletteImperialLeather20Description:AccordingtoarecentsurveyonhealthandbeautybrandsintheUnitedKingdom(UK),theleadinghealthandhygienebrandamongmaleconsumersinthefirstquarterof2024wasDettol,whichreceivedapositiveopinionfromaround77percentofrespondents.ThebrandsNiveaandColgaterankedsecondandthird,respectively.ReadmoreNote(s):UnitedKingdom;Q12024;Approx.959;18-64years;UKmaleconsumersSource(s):YouGovDollarsalesofcondommanufacturersinU.S.conveniencestores(C-stores)in2022(inmillionU.S.dollars)DollarsalesofcondommanufacturersinU.S.C-stores2022SalesinmillionU.S.dollars40

6002080100120140Trojan(Church&Dwight)LifeStyles(LifeStylesHealthcare)Durex(ReckittBenckiser)124.85.95.421Description:ThisstatisticshowsthedollarsalesofcondommanufacturersinU.S.conveniencestoresin2022.Inthatyear,Church&Dwight,withitsbrandTrojan,generated124.8millionU.S.dollarsfromcondomsalesatU.S.conveniencestores.

ReadmoreNote(s):UnitedStates;52weeksendingJanuary1,2022Source(s):CSP;IRIUnitsalesofcondommanufacturersinU.S.conveniencestores(C-stores)in2022(inmillions)UnitsalesofcondommanufacturersinU.S.C-stores2022Unitsalesinmillions100515202530Trojan(Church&Dwight)24.4LifeStyles(LifeStylesHealthcare)Durex(ReckittBenckiser)1.21.122Description:ThisstatisticshowstheunitsalesofcondommanufacturersinU.S.conveniencestoresin2022.Inthatyear,Church&Dwight,withitsbrandTrojan,soldapproximately24millionunitsatU.S.conveniencestores.ReadmoreNote(s):UnitedStates;52weeksendingJanuary1,2023Source(s):CSP;IRILeadingacnetreatmentbrandsintheUnitedStatesin2023,basedonsales(inmillionU.S.dollars)LeadingacnetreatmentbrandsintheU.S.2023,basedonsalesSalesinmillionU.S.dollars100050150200250HeroCosmeticsNeutrogenaPanoxyl214.1161.184.73CeraVe81.7PrivatelabelDifferin63.4757.7157.44StarfaceLaRochePosayClearasil34.332.228.64Clean&Clear23Description:ThisstatisticshowsthesalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2023.Inthatyear,theleadingacnebrandintheUnitedStateswasHeroCosmeticswithsalesthatamountedtoabout214millionU.S.dollars.ReadmoreNote(s):UnitedStates;52weeksendedDecember31,2023Source(s):Circana;HappiMagazineUnitsalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2023(inmillions)LeadingU.S.acnetreatmentbrands2023,byunitsalesUnitsalesinmillions8

100246121416182022HeroCosmeticsNeutrogenaPanoxyl19.718.328.72CeraVe5.1PrivatelabelDifferin113.24Starface4.9LaRochePosayClearasil1.363.744Clean&Clear24Description:ThisstatisticshowstheunitsalesoftheleadingacnetreatmentbrandsintheUnitedStatesin2023.Inthatyear,thebrandNeutrogenahadunitsalesthatamountedtoover18millionunits.ReadmoreNote(s):UnitedStates;52weeksendedDecember31,2023Source(s):Circana;HappiMagazineDollarsalesgrowthoftheleadingacnecarebrandsintheUnitedStatesin2023(comparabletopreviousyear)SalesgrowthoftheleadingU.S.acnecarebrands2023Salesgrowth40%-20%HeroCosmetics0%20%60%80%78.8%100%120%NeutrogenaPanoxyl12.4%47.2%50.3%CeraVePrivatelabelDifferin22.4%-11.1%Starface103%LaRochePosayClearasil48.6%-4.4%-8.6%Clean&Clear25Description:In2023,oneoftheleadingacnetreatmentbrandsintheUnitedStates,Starfaceexperiencedasalesgrowthofover100percent.ItwasfollowedbyHeroCosmetics,withasalesgrowthofnearly80percent.

ReadmoreNote(s):UnitedStates;52weeksendedDecember31,2023;*TotalU.S.multi-outlet(supermarkets,drugstores,massmarketretailers,militarycommissaries,andselectclubanddollarretailchains)forthe52weeksendedDecember31.Brands[...]

ReadmoreSource(s):Circana;HappiMagazineCHAPTER

04CompetitorsProcter&Gamble'snetsalesworldwidefrom2012to2023(inbillionU.S.dollars)Procter&Gamble'snetsalesworldwide2012-202390808280.1976.1274.473.973.170.770.9567.770605040302010066.865.365.120122013201420152016201720182019202020212022202327Description:ThistimelineshowsProcter&Gamble'snetsalesworldwidefrom2012to2023.In2023,itsglobalnetsalesamountedtoabout82billionU.S.dollars.ReadmoreNote(s):Worldwide;2012to2023Source(s):Procter&GambleProcter&Gamble'sshareofnetsalesworldwidefrom2014to2023,bybusinessunitProcter&Gamble'snetsalesshareworldwide2014-2023,bybusinessunitFabriccareOralcareHomecareShavecare*BabycareFemininecareHaircarePersonalhealthcareSkinandpersonalcare

FamilycareGrooming

Other**120%100%80%60%40%20%0%201420152016201720182019Year202020212022202328Description:ThisstatisticshowsProcter&Gamble'sshareofnetsalesworldwidefrom2014to2023,bybusinessunit.In2023,aroundtenpercentofProcter&Gamble'sglobalnetsaleswereattributabletothebabycaresegment.

ReadmoreNote(s):Worldwide;2014to2023;Procter&Gamble'sfiscalyearrunsfromJuly,1toJune,30Source(s):Procter&GambleGlobalrevenueoftheUnileverGroupin2023,byproductsegment(inbillioneuros)RevenueoftheUnileverGroupworldwide2023,byproductsegment16141210813.8313.212.47642012.187.9Beauty&wellbeingPersonalcareHomecareProductsegmentNutritionIcecream29Description:In2023,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentaddeduptoabout13.8billioneuros.

ReadmoreNote(s):Worldwide;2010to2023Source(s):UnileverGlobaloperatingprofitofUnileverGroupin2023,byproductsegment(inbillioneuros)Unilever:operatingprofit2011-2023,byproductsegment3.53.02.52.01.51.00.50.02.962.412.211.420.76PersonalcareNutritionBeauty&wellbeingHomecareIcecream30Description:In2023,theglobaloperatingprofitgeneratedbytheUnileverGroup'sbeautyandwellbeingsegmentamountedtoapproximately2.2billioneuros,withanadditional2.96billioneurosgeneratedfromitspersonalcaresegment.Fortheyear2023,Unilever'soperatingprofitamountedtoaround9.76billioneuros.ReadmoreNote(s):Worldwide;2023Source(s):UnileverSalesshareofHenkelworldwidefrom2012to2023,byregionGlobalsalesshareofHenkelfrom2012-2023,byregionIndia,MiddleEast,AfricaAsia-PacificNorthAmericaEuropeLatinAmericaCorporate**Emergingmarkets*WesternEuropeJapan/Australia/NewZealand120%100%80%60%40%20%0%20122013201420152016201720182019202020212022202331Description:ThisstatisticdepictsthesalesshareofHenkelworldwidefrom2012to2023,byregion.In2023,approximately38percentofHenkel'sglobalsalesweregeneratedinEurope,whileNorthAmericacameinsecondplaceat28percent.

ReadmoreNote(s):Worldwide;2012to2023;*EasternEurope,Africa,MiddleEast,LatinAmerica,Asia(excludingJapan).**Salesandservicesnotassignabletotheindividualbusinesssectors.

***Countrycategorieschangedinsourcein2023.

ReadmoreSource(s):HenkelSalesofHenkelworldwidefrom2006to2023,bybusinessunit(inmillioneuros)SalesofHenkelworldwide2006-2023,bybusinessunitAdhesivetechnologies25,000ConsumerBrands**CorporateLaundryandhomecareBeautycare20,00015,00010,0005,00002006200720082009201020112012201320142015201620172018201920202021

2022*

202332Description:ThestatisticshowsHenkel'sworldwidesalesfrom2006to2023,bybusinessunit.In2023,Henkel'sworldwideadhesivetechnologiessalesamountedtoabout10.8billioneuros.

ReadmoreNote(s):Worldwide;2006to2023;*DatafortheCorporatebusinessunitwasnotavailablefrom2022onwards.

**Laundry&homecareandBeautycarebusinesssunitsmergedunderConsumerBrandsbusinessunitasofJanuary2023.

ReadmoreSource(s):HenkelTotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023(inmillionU.S.dollars)TotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023Personalandhomecare