新视野大学英语Unit6第四册市公开课一等奖百校联赛特等奖课件

新视野大学英语

Unit6

第四册第1页

Pre-readingActivitiesLanguagePoints:BriberyandBusinessEthicsOccupation-Expansion

OralReportLead-inFastReading:TheBiggestThreattotheRoleofPoliceOfficersUnit6Book4TOPIC:BusinessEthics第2页Lead-in

Ourtopictodayis“BriberyandBusinessEthics”.Likeitornot,almosteverydaywitnessesreportsaboutgovernmentofficialsaccusedoftakingbribes.Ineffect,briberyhasbecomeaninternationaldisease.Astheworldtradegrows,sodoesbribery.Todaylet’stakeacloser

lookintotheissue:Back幻灯片2第3页Q1:

Inwhatformsdoesbriberycome?BackTipsTips1)Money;2)Goods;3)Services;4)Securitiesorstockshares;5)Extradiscounts;6)Nepotism;7)…Groupdiscussion第4页Q2:

What'sthenegativeeffectofcommercialbribery?TipsTips1)Underminingthebasicprinciplesof

marketeconomyandmarketorder;2)Hinderingfaircompetition/affectingtheinvestmentenvironment;3)Damagingthelegitimaterightsandinterests/leadingtoalotofunexpectedpubliceventsandothersocialproblems;4)…BackGroupdiscussion第5页Q3:

Whatcanwedotorestoreethicsinbusiness?TipsTipsPrimaryfocusshouldbeonseparationofbusinessfrompolitics;2)Uproottheregionalprotectionism;3)Cultivateastrongsenseoffairnessandhonesty;4)…BackGroupdiscussion第6页Pre-readingActivitiesIfyouaskmewhatqualityismostimportantinregardtothesuccessofabusiness,__________mymanyyearsasabusinessowner,Iwouldsayit’s________.Withoutit,abusinessisusuallyshort-lived.Infact,businessintegrityisthe___________________________________anditmeansthedifferencebetweenacompanythatsucceedsandacompanythatfails.Integrityhasalwaysbeen______amongthebusinesscommunity,butinrecenttimes________________________.Thegreatimpactoftheinternetontheglobalmarketplacehasagain_______________________businessintegrity.Furthermore,theincreasinglyfierce_________________meansthatcustomerswillsimplynotconsideracompanythatlacksintegrity.SincetherearealargenumberofcompetitivecompaniesontheInternet,thereisnoneedto________________andacceptthelessreliableones.basedonintegrityheartandsoulofthecompany’sculturevalueditsimportancehasdeclinedarousedourattentiontoglobalcompetitionmakecompromise第7页TextStudyNewWordsInteractiveAnalysisofTextTextStudyNHCE预习小结导入写作第8页NewWordsbriberyn.[U]行贿；受贿ethicn.[C]道德；伦理ethicsn(pl.)道德准则；伦理标准quick-witteda.聪明；机敏PhrasesandExpressionsontheincrease在增加wayoflife生活方式payup付清欠款；还钱standby恪守；推行；支持；忠于inpractice实际上，实际上预习小结导入写作Back单词学习

课文分析课文学习

随笔第9页NewWordsaccusesb.ofsth.指控；指责inprivate私下里，秘密地afactoflife生活现实；残酷事实throwout抛弃；驱除closeadeal完成交易；生意成交speedup（使···）加紧速度hitupon/on突然想出（主意等）amountto等于；相当于behaveoneself表现得体becaughtin陷入；被卷入预习小结导入写作Back单词学习

课文分析课文学习

随笔第10页NewWordsbeonthetake受贿；贪赃枉法square...with…（使）与······一致（相符）ProperNamesSwitzerland瑞士（欧洲中部国家）ChryslerCorporation克莱斯勒汽车企业USSecuritiesandExchangeCommission美国证券交易委员会Chile智利（南美洲西南部国家）Iran伊朗（西南亚国家）InternationalChamberofCommerce(ICC)国际商会预习小结导入写作Back单词学习

课文分析课文学习

随笔第11页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔BriberyandBusinessEthicsPara.1

Studentstakingbusinesscoursesaresometimesalittlesurprisedtofindthatclassesonbusinessethicshavebeenincludedintheirschedule.

Theyoftendonotrealizethatbriberyinvariousformsisontheincrease

inmanycountriesand,insome,hasbeenawayoflifeforcenturies.句型第12页句型DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.2

Supposethatduringanegotiationwithsomegovernmentofficials,theMinisterofTrademakesitcleartoyouthatifyouofferhimasubstantialbribe,youwillfinditmucheasiertogetanimportlicenseforyourgoods,andyouarealsolikelytoavoid“proceduraldelays”,asheputsit.

Now,thequestionis:Doyoupayuporstandbyyourprinciples?句型第13页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.3a

Itiseasytotalkabouthavinghighmoralstandardsbut,inpractice,whatwouldonereallydoinsuchasituation?SometimeagoaBritishcarmanufacturerwasaccusedofoperatingafundtopaybribes,andofotherquestionablepracticessuchaspayingagentsandpurchasersanexaggeratedcommission,offeringadditionaldiscounts,andmakingpaymentstonumberedbankaccountsinSwitzerland.第14页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.3b

Thecompanyrejectedthesechargesandtheywerelaterwithdrawn.Nevertheless,atthattime,therewerepeopleinthemotorindustryinBritainwhowerepreparedtosayinprivate:“Look,we’reinaverycompetitivebusiness.Everyyearwe’resellingmorethana￡1billionworthofcarsabroad.Ifwespendafewmillionpoundstokeepsomeofthebuyershappy,who’shurt?Ifwedidn’tdoit,someoneelsewould.”第15页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.4a

Itisdifficulttoresisttheimpressionthatbriberyandotherquestionablepaymentsareontheincrease.

Indeed,theyseemtohavebecomeafactofcommerciallife.Totakejustoneexample,theChryslerCorporation,thethirdlargestoftheUScarmanufacturers,revealedthatitmadequestionablepaymentsofmorethan$2.5millionbetween1971and1976.

句型第16页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.4b

Byannouncingthis,itjoinedmorethan300otherUScompaniesthathadadmittedtotheUSSecuritiesandExchangeCommissionthattheyhadmadepaymentsofonekindoranother—bribes,extradiscounts,etc.—inrecentyears.Fordiscussionpurposes,wecandividethesepaymentsintothreebroadcategories.第17页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.5

Thefirstcategoryconsistsofsubstantialpaymentsmadeforpoliticalpurposesortosecuremajorcontracts.

Forexample,oneUScorporationofferedalargesumofmoneyinsupportofaUSpresidentialcandidateatatimewhenthecompanywasunderinvestigationforpossibleviolationsofUSbusinesslaws.Thissamecompany,itwasrevealed,wasreadytofinancesecretUSeffortstothrowout

thegovernmentofChile.句型第18页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.6a

Inthiscategory,wemayalsoincludelargepaymentsmadetorulingfamiliesortheircloseadvisersinordertosecurearmssalesormajorpetroleumorconstructioncontracts.第19页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.6b

InacourtcaseinvolvinganarmsdealwithIran,awitnessclaimedthat￡1millionhadbeenpaidbyaBritishcompanytoa“negotiator”whohelpedcloseadealforthesupplyoftanksandothermilitaryequipmenttothatcountry.Othercountrieshavealsobeenknowntoputpressureonforeigncompaniestomakedonationstopartybankaccounts.第20页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.7a

Thesecondcategorycoverspaymentsmadetoobtainquickerofficialapprovalofsomeproject,tospeedupthewheelsof

government.AninterestingexampleofthiskindofpaymentisprovidedbythestoryofasalesmanagerwhohadbeentryingforsomemonthstosellroadmachinerytotheMinisterofWorksofaCaribbeancountry.

Finally,hehitupon

theanswer.

句型第21页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.7b

Discoveringthattheministercollectedrarebooks,heboughtarareeditionofabook,slipped$20,000withinitspages,thenpresentedittotheminister.Thismanexamineditscontents,thensaid,“Iunderstandthereisatwo-volumeeditionofthiswork.”Thesalesmanager,whowasquick-witted,replied,“Mycompanycannotaffordatwo-volumeedition,sir,butwecouldofferyouacopywithapreface!”Ashorttimelater,thedealwasapproved.第22页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.8

Thethirdcategoryinvolvespaymentsmadeincountrieswhereitistraditionaltopaypeopletohelpwiththepassageofabusinessdeal.SomeMiddleEastcountrieswouldbeincludedonthislist,aswellascertainAsiancountries.第23页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.9

Isitpossibletodeviseacodeofrulesforcompaniesthatwould

prohibitbriberyinallitsforms?TheInternationalChamberofCommerce(ICC)favorsacodeofconduct

thatwouldbanthegivingandseekingofbribes.Thiscodewouldtrytodistinguishbetweencommissionspaidforrealservicesandexaggeratedfeesthatreallyamountto

bribes.Acouncilhasbeenproposedtomanagethecode.第24页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.10

Unfortunately,opinionsdifferamongmembersoftheICCconcerninghowtoenforcethecode.TheBritishmemberswouldlikethesystemtohaveenoughlegalpowertomakecompaniesbehavethemselves.However,theFrenchdelegatesthinkitisthebusinessofgovernmentstomakeandimposelaw.ThejobofabusinesscommunityliketheICCistosaywhatisrightandwrong,butnottoimposeanything.句型第25页DetailedStudyofText预习小结导入写作Back单词学习

课文分析课文学习

随笔Para.11

Inawell-knownBritishnewspaper,awriterarguedrecentlythat“industryiscaughtinawebofbribery”andthateveryoneis“onthetake”.Thisisprobablyanexaggeration.However,today’sbusinessman,sellinginoverseasmarkets,willfrequentlymeetsituationswhereitisdifficulttosquarehisbusinessinterestswithhismoralconscience.第26页汉英互译短语活用句式应用

随笔Back预习课文导入写作FurtherApplicationofTypicalPatterns用于记述“某人对某事反应”。用于表示“人对某事感受”。用于表述“举例说明”。Sb.bealittle(much/very)surprised(distressed/delighted/disappointed/excited/depressed)tofind/know/learnthat…Itisdifficult(forone)toresisttheimpression/notion/feeling/idea/opinion/conclusionthat…Aninteresting/striking/typicalexampleof…isprovidedbythestoryofsb.who…第27页Back新视野－产生式应用NHCE活用例句意群提示汉英互译短语活用句式应用

随笔Back预习课文导入写作这对夫妇欣慰地发觉儿子有一片孝心。

berelievedtofind/haveasenseoffilialdevotion

Thecoupleisveryrelievedtofindthattheirsonhasasenseoffilialdevotion.第28页新视野－产生式应用NHCE活用例句意群提示Back预习课文导入写作三鹿奶粉事件后，人们很轻易产生这么印象：中国食品质量总不让人放心。intheaftermathofsomeincident/beaconstantworrytosb.IntheaftermathofSanLumilkpowderincident,itwasdifficultforcitizenstoresisttheimpressionthatthequalityofChinesefoodisaconstantworrytopeople.Back汉英互译短语活用句式应用

随笔第29页新视野－产生式应用NHCE活用例句意群提示Back预习课文导入写作有个故事是说明勤奋刻苦经典例子：我们先人为了学习时不打瞌睡而头悬梁、锥刺骨。one’sforefather/keeponeselfawakeinstudy/tieone’shaironthehousebeam/prickone’sthighwithanawlAtypicalexampleofdiligenceisprovidedbythestoryofourforefatherswhotiedtheirhaironthehousebeamandprickedtheirthighswithawlstokeepthemselvesawakeinstudy.

Back汉英互译短语活用句式应用

随笔第30页新视野－产生式提炼与应用NHCE典型例句意群提示一个大学生该做是丰富知识、磨练意志，而非寻欢作乐。enrichone’sknowledge/temperone’swillpower/seekpleasureandmakemerryThebusinessofacollegestudentistoenrichhisknowledgeandtemperhiswillpower,nottoseekpleasureandmakemerry.Back第31页ontheincrease

Back新视野－兼容性表示与应用NHCE典型例句意群提示在增加:逆译练习从生态平衡角度看，人类智慧并未伴随财富积累而增加。

intermsofecologicalbalance/man’swisdom/alongwiththebuildupofsth.Intermsofecologicalbalance,man’swisdomhasnotbeenontheincreasealongwiththebuildupofwealth.第32页tostandbyone’sprinciplesBackNHCE典型例句意群提示坚持标准:逆译练习在充满诱惑时代，坚持行为准则比贪财图利更难能可贵。inatimefulloftemptation/one’sprinciplesofconduct／sellouttoconvenience/bemoredifficultofattainmentInatimefulloftemptation,itismoredifficultofattainmenttostandbyone’sprinciplesofconductthantosellouttoconvenience.新视野－兼容性表示与应用第33页inprivateBackNHCE典型例句意群提示私下里，秘密地:逆译练习他最不愿意和口是心非人打交道。bereluctanttodosth./complyinpublicbutundermineinprivate/havedealingswithsb.Heismostreluctanttohavedealingswiththosewhocomplyinpublicbutundermineinprivate.新视野－兼容性表示与应用第34页tothrowoutBackNHCE典型例句意群提示抛弃；拒绝接收:逆译练习人要脱胎换骨，首先要抛弃是思维定式。undergoacompletechange/thefirstthingtothrowout/one’sfixedpatternofthinkingForonetoundergoacompletechange,thefirstthingtothrowoutisone’sfixedpatternofthinking.新视野－兼容性表示与应用第35页tospeedupthewheels/progressof…BackNHCE典型例句意群提示（使······）加紧速度:逆译练习对于任何想尽快适应新环境人，首要任务是尽可能多地了解它。

one’sadaptabilitytoanewenvironment/themostimportanttask/knowasmuchaboutsth.aspossibleForanyonewhowantstospeedupthewheelsofhisadaptabilitytoanewenvironment,themostimportanttaskistoknowasmuchaboutitaspossible.新视野－兼容性表示与应用第36页tohitupon/onBackNHCE典型例句意群提示突然想出（主意等）:逆译练习通常情况下，科学家们许多偶然发觉，实际上是其多年努力必定结果。generallyspeaking/ineffect/anaturalresultofsth./one’smanyyearsofeffortsGenerallyspeaking,manydiscoveries