版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
TRANSATLANTIC
BusinessBarometer
2023
Howcompaniesrate
GermanyandtheU.S.asinvestmentlocations
Roland
Berger
AmchamGERMANY
TheAmChamGermanyTransatlanticBusinessBarometerisanexclusivesurveyamongU.S.investorsinGermanyandGermaninvestorsintheU.S.
Thesurveyprovidesawell-foundedanalysisofinvestmentsentimentaswellasabusinessassessmentofbothcountries.
Forover17years,U.S.companieshavebeensurveyedaspartoftheAmChamGermanyBusinessBarometer.
Asintheprevioussixyears,GermancompaniesintheU.S.werealsosurveyedthisyear.
Coverillustrationpolygraphus/iStock
TransatlanticBusinessBarometer20233
HowU.S.companiesviewGermanyasaninvestmentlocationin2023
Germanyinearly2023.IncreasedenergycostsandgeopoliticaluncertaintyasaresultoftheRussianinvasionofUkrainecontinuetodominateeventsinGermany.Nevertheless,morethantwo-thirdsofU.S.companiesinGermanyreportedanincreaseinrevenuein2022.However,theoutlookforthecurrentyearissubduedandoneinthreeU.S.companiesratetheconditionsfordoingbusinessinGermanyasgood.Inparticular,therespondentsseenegativesinthecostburdenforcompanies,digitalinfrastructureandtheavailabilityofskilledworkers.
1.T.DIN–ITANCES
ThepastyearwasrobustformanyU.S.companiesinGermany–despitethewarinUkraine,inflationandtheshiftininterestrates.
Howdidtheyear2022turnoutforyourcompanyinGermany?[%]
21
11
Revenue
68
43
15
Employees
42
49
9
Investments
42
IncreaseConsistentDecrease
4TransatlanticBusinessBarometer2023
2SUBDUEDOUTLOOKFORTHECURRENTYEAR
OnlyabouthalfofU.S.companiesinGermanyexpectrevenuegrowthin2023.
Revenue
Employees
Investments
Howwillyourrevenue,employeenumbersandinvestmentsinGermanydevelopin2023?[%]
53
23
24
33
40
27
42
43
15
IncreaseConsistentDecrease
EXPECTATIONSFOR2023BELOWLASTYEAR'SGOODRESULTS
Afterlastyearturnedoutbetterthanpreviousyears–atleastintermsofrevenue–expectationsforbothrevenueandemployeesaredecreasing.
Percentageofcompaniesthatexperiencedanincreaseinrevenue,numberofemployeesandinvestmentsfortherespectiveyear(2017–2022)oranticipatethisin2023
77%
75%
60%
45%
30%
68%
64%
61%
55%
58%
53%
47%42%
45%
51%
50%
55%
42%32%44%42%42%.36%33%
28%
15%
0%
2017201820192020202120222023
RevenueEmployeesInvestments
TransatlanticBusinessBarometer20235
3
MAJORITYOFU.S.COMPANIESWILLCONTINUETOCOUNTONGERMANYINTHEFUTURE
SlightlymorethanhalfoftheU.S.companieswouldliketoexpandtheiractivitiesinGermanyoverthenextthreetofouryears.
Willyouexpand,maintainorreduceyouractivitiesinGermanyoverthenextthreetofouryears?
53%
planonexpandingtheiractivities
2022:61%
35%
planonmain-
tainingtheir
presentactivities2022:33%
12%
planonreducingtheiractivities2022:6%
6TransatlanticBusinessBarometer2023
4
GERMANYLOSESATTRACTIVENESSASABUSINESSLOCATION
OnlyoneinthreeU.S.companiesstillseesGermanyasagoodbusinesslocation.Alookintothefuturealsorevealsaneedforaction:Aroundaquarterofthosesurveyedexpectconditionsinthecountrytodeterioratefurther.
HowwouldyouratethecurrentinvestmentconditionsinGermany?
34%
Verygoodorgood2022:59%
38%
Badornotsogood2022:8%
28%
Neutral
2022:33%
HowwillinvestmentconditionsinGermanydevelopoverthenextthreetofouryears?
26%
ni
improve
2022:43%
Conditionswill
worsen2022:16%
36%
Conditionswillstaythesame
2022:41%
TransatlanticBusinessBarometer20237
5
GERMANYCHECK:
EXCELLENTWORKFORCE,HIGHCOSTS
Thequalityoftheworkforce,suppliernetworksandthehighqualityofR&DarehighlyvaluedbyU.S.companies.However,almosthalfofallrespondentsseedifficultiesaroundtheavailabilityofskilledemployees.Furthermore,companiesseethemosturgentneedforimprovementinfinancialburdensanddigitalinfrastructure.
Howwouldyouratethefollowinginvestmentconditions?[%]
Qualityofemployees
Qualityofsuppliernetworks
QualityofR&D
Marketopenness
Potentialasasalesmarket
Visaissuance
Qualityofinfrastructure(transportation,energy,etc.)
Overallreliabilityofpolitics
Availabilityofskilledemployees
94
6
3
68
29
68
26
6
64
30
6
50
41
9
45
43
12
44
30
26
38
38
24
36
19
45
8TransatlanticBusinessBarometer2023
EnergycostshavegenerallybeenapressingissueinGermany.InthewakeofthewarinUkraine,theimportanceofthisissuehasincreasedevenfurtherandhasbeenextendedtoincludetheaspectofenergysecurity.
32
33
35
Predictabilityof
investmentconditions
26
39
35
Economicandindustrialpolicy
24
32
44
Startupenvironmentandentrepreneurship
21
38
41
R&Dregulatoryenvironment
21
32
47
Qualityofdigitalinfrastructure
12
44
44
Corporatetaxation
9
38
53
Laborcosts
21
79
Energycosts
Verygood/goodNeutralBad/notsogood
TransatlanticBusinessBarometer20239
6
U.S.COMPANIESSEEROOMFORIMPROVEMENTINTRANSATLANTICTRADEANDBUSINESSRELATIONS
U.S.companiesfeelthattransatlantictradeandbusinessrelationscouldbeenhanced.Companiesseethemosturgentneedforactionintheareasoftradeliberalization,digitalpolicyandtaxes.
Howwouldyouratetransatlantictraderelationsinthefollowingareas?[%]
13
49
38
Progressintransatlantictradeliberalization
23
51
26
Coordinatedpositiontowardsmultilateral
institutions(e.g.WTO)Commonapproach
25
53
22
towardsdiscriminatorytradepractices
16
68
16
Tariffs
16
68
16
Non-tarifftradebarriers
Verygood/goodNeutralBad/notsogood
Howwouldyouratetransatlanticbusinessrelationsinthefollowingareas?[%]
12
49
39
Digitalpolicy
6
64
30
Tax
16
56
28
Energy&climate
21
61
18
Healthcare&lifesciences
24
67
9
Aerospace&defense
Verygood/goodNeutralBad/notsogood
10TransatlanticBusinessBarometer2023
7
U.S.COMPANIESREMAINCALMINTHEFACEOFPOTENTIALTRADE-DISTORTINGMEASURES
OnlyaminorityofU.S.companiesinGermanyareconcernedaboutmeasuresthatcouldaffecttrade.
Howconcernedareyouaboutthepotentialimpactoftrade-distortingmeasuresdiscussedintimesofgeneralglobaluncertainty(e.g.discussionsabouttheU.S.InflationReductionActandrespective"rebalancingmeasures"bytheEU)?[%]
Somewhatconcerned
42
410
17
Less/
notconcerned
NeutralVery
concerned
8
TRANSATLANTICSOVEREIGNTY:COOPERATIONONECONOMICPOLICYANDSECURITYISSUESISTHE
TOPPRIORITY
U.S.companiesinGermanyseestrongerjointpositioningoneconomicpolicyissuesandgreatercooperationonstrategicsecurityissuesasthemostimportantareasfortransatlanticaction.
Inyourview,whichthreeofthefollowingactionsmustbepursuedthemostinordertostrengthentransatlanticsovereignty?1[%]
67
Strongjointtransatlanticpositioningoneconomicpolicyissues
61
Transatlanticcollaborationonstrategicsecurityissues
45
Commontransatlanticdigitalregulation
42
CreationofaDigitalTransatlanticEconomicZone
36
Abolitionofalltradebarriers
36
Creationofanenergypartnership
12
Establishmentofajointtransatlanticsemiconductorstrategy
1Respondentscouldspecifythreeareas.
TransatlanticBusinessBarometer202311
9
INCREASEDENERGYPRICESHAVELITTLEIMPACTONCURRENTBUSINESSACTIVITIESINGERMANY
WhilethevastmajorityofU.S.companiesdonotexpectanychangesintheirbusinessoperationsasaresultoftheenergycrisis,theoutlookforfutureinvestmentsismorecomplex.One-thirdofcompaniesplantoreduceorhaltinvestmentactivity,while9%intendtoincreaseinvestments,e.g.intheareaofenergymodernization.
WhatconsequenceswilltheriseinGermanenergypriceshaveonyourcurrentoperationsinGermany?[%]
19%
Decreaseinoperations
Inc0rea
operations
a
inoperations
WhatconsequenceswilltheriseinGermanenergypriceshaveonyourplannedinvestmentsinGermany?[%]
6%
(Temporary)haltof plannedinvestments
9Incr
planned
investments
c
ofplannedinvestments
58%
Noimpactonplannedinvestments
12TransatlanticBusinessBarometer2023
TransatlanticBusinessBarometer
HowGermancompaniesview
theU.S.asaninvestmentlocationin2023
TheU.S.inearly2023.ThecurrentmoodintheU.S.isdominatedbyinfla-tionandthemonetarypolicyoftheU.S.FederalReserve.Nevertheless,GermancompaniesintheU.S.canlookbackonasoundyearin2022,andexpectationsforthecurrentyeararealsomoderatelypositive.Ingeneral,themajorityofGermancompaniescontinuetoregardtheU.S.asagoodbusinesslocation.Inadditiontotransatlanticbusinessrelations,companiesseeroomforimprovementaboveallintheavailabilityofskilledemployees,visaissuanceandthereliabilityofpolitics.
1IINTHEU.S.–SOUND
MorethanhalfofGermancompaniesintheU.S.increasedtheirrevenuelastyear.Intermsofemployeesandinvestment,thepastyearwasalsosoundforthevastmajorityofcompanies.
Howdidtheyear2022turnoutforyourcompanyintheU.S.?[%]
21
21
Revenue
58
48
5
Employees
47
48
5
Investments
47
IncreaseConsistentDecrease
14TransatlanticBusinessBarometer2023
2
MODERATELYPOSITIVEEXPECTATIONSFORTHECURRENTYEAR
Morethantwo-thirdsofGermancompaniesintheU.S.expectrevenuetoriseinthecurrentyear,andaroundhalfofthemexpectinvestmentandemploymenttoincrease.
Revenue
EmployeesInvestments
Howwillyourrevenue,employeenumbersandinvestmentsintheU.S.developin2023?[%]
70
21
9
53
36
11
50
45
5
IncreaseConsistentDecrease
ECONOMICRECOVERYCONTINUES
Aftertheslumpin2020,theproportionofcompaniesreportingrisingrevenue,investmentsandemployeeshasincreasedintheyearssince.Revenueandemploymentareexpectedtoincreasefurtherinthecurrentyear.
Percentageofcompaniesthatexperiencedanincreaseinrevenue,numberofemployeesandinvestmentsfortherespectiveyear(2017-2022)oranticipatethisin2023.
75%
56%
60%
53%
46%
45%
30%
15%
0%
70%
59%
59%
58%
53%
52%
41%
47%
50%
39%
47%
35%
37%
25%
33%
32%
14%
13%
2017
Revenue
2018
Employees
2019
Investments
2020202120222023
TransatlanticBusinessBarometer202315
3CONTINUOUSGROWTH
ThreeoutoffouroftheGermancompaniessurveyedintendtofurtherexpandtheiractivitiesintheU.S.inthemediumterm.
Willyouexpand,maintainorreduceyouractivitiesintheU.S.overthenextthreetofouryears?
74%
planonexpandingtheiractivities
2022:89%
26%
planonmain-
tainingtheir
presentactivities2022:11%
0%
planonreducingtheiractivities2022:0%
16TransatlanticBusinessBarometer2023
4
DOINGBUSINESSINTHEU.S.:EVENBETTERINTHEFUTURE
ThemajorityofGermancompaniesalreadyviewtheU.S.positivelyasabusinesslocation,andalmosttwo-thirdsofthosesurveyedevenexpecttheconditionstheretoimprovefurther.
HowwouldyouratethecurrentinvestmentconditionsintheU.S.?
9%
Badornotsogood2022:0%
1e
2022:22%
74%
Verygoodorgood2022:78%
HowwillinvestmentconditionsintheU.S.developoverthenextthreetofouryears?
29%
Conditionswillstaythesame2022:37%
8%
Conditionswill worsen2022:5%
63%
Conditionswillimprove
2022:58%
TransatlanticBusinessBarometer202317
5
U.S.CHECK:ATTRACTIVEBUSINESSLOCATIONWITHFEWWEAKNESSES
ThemanystrengthsoftheAmericanmarketarehighlyvaluedbyGermancompanies.Inparticular,thepotentialasasalesmarketandenergycostsareviewedpositively.
Howwouldyouratethefollowinginvestmentconditions?[%]
96
4
Potentialasasalesmarket
78
22
Energycosts
74
22
4
Startupenvironmentandentrepreneurship
70
21
9
Economicandindustrialpolicy
61
30
9
Qualityofdigitalinfrastructure
61
26
13
QualityofR&D
61
39
R&Dregulatoryenvironment
57
43
Corporatetaxation
52
35
13
Qualityofsuppliernetworks
18TransatlanticBusinessBarometer2023
GermancompaniesintheU.S.seepotentialforimprovementintheavailabilityofskilledemployees,theoverallreliabilityofpoliticsandvisaissuance.
52
18
30
Qualityofemployees
52
26
22
Predictabilityof
investmentconditions
48
22
30
Qualityofinfrastructure(transportation,energy,etc.)
48
35
17
Marketopenness
30
35
35
Availabilityofskilledemployees
26
35
39
Overallreliabilityofpolitics
23
27
50
Visaissuance
22
56
22
Laborcosts
Verygood/goodNeutralBad/notsogood
TransatlanticBusinessBarometer202319
6
TRADEANDBUSINESSRELATIONSMUSTBEINTENSIFIED
GermancompaniesintheU.S.wouldliketoseefurtherprogressintransatlantictraderelations.Transatlantictradeliberalizationandcoordinationwithmultilateralinstitutionsareprogressingtooslowly.
Howwouldyouratetransatlantictraderelationsinthefollowingareas?[%]
8
21
71
Coordinatedpositiontowardsmultilateralinstitutions(e.g.WTO)
429
67
Progressintransatlantictradeliberalization
8
38
54
Tariffs
Commonapproach
8
38
54
towardsdiscriminatorytradepractices
13
49
38
Non-tarifftradebarriers
Verygood/goodNeutralBad/notsogood
Howwouldyouratetransatlanticbusinessrelationsinthefollowingareas?[%]
17
40
43
Healthcare&lifesciences
25
37
38
Energy&climate
17
45
38
Tax
21
46
33
Digitalpolicy
42
45
13
Aerospace&defense
Verygood/goodNeutralBad/notsogood
20TransatlanticBusinessBarometer2023
7
GERMANCOMPANIESVIEWTRADE-DISTORTINGMEASURESWITHCONCERN
ThevastmajorityofGermancompaniesintheU.S.areconcernedaboutmeasuresthatcouldaffecttrade.
Howconcernedareyouaboutthepotentialimpactoftrade-distortingmeasuresdiscussedintimesofgeneralglobaluncertainty(e.g.discussionsabouttheU.S.InflationReductionActandrespective"rebalancingmeasures"bytheEU)?[%]
Neutral
4
8
50
38
Less/
notconcerned
Somewhatconcerned
Very
concerned
8
TRANSATLANTICSOVEREIGNTY:COOPERATIONONECONOMICPOLICYANDTHEREMOVALOFTRADE
BARRIERSISINTHEFOREGROUND
GermancompaniesintheU.S.alsoseejointtransatlanticpositioningoneconomicpolicyissuesasatoppriority.Theremovaloftradebarriersandtransatlanticcooperationonsecurityissuesareparticularlyimportant
fromtheperspectiveofGermancompanies.
Inyourview,whichthreeofthefollowingactionsmustbepursuedthemostinordertostrengthentransatlanticsovereignty?1[%]
71
Strongjointtransatlanticpositioningoneconomicpolicyissues
63
Abolitionofalltradebarriers
58
Transatlanticcollaborationonstrategicsecurityissues
33
Commontransatlanticdigitalregulation
29
Creationofanenergypartnership
29
Establishmentofajointtransatlanticsemiconductorstrategy
17
CreationofaDigitalTransatlanticEconomicZone
1Respondentscouldspecifythreeareas.
TransatlanticBusinessBarometer202321
9
ENERGYPRICESMAKETHEU.S.MOREATTRACTIVEFORGERMANCOMPANIES
One-thirdofGermancompaniesindicatedthattheyare(more)inclinedtorelocatepartsoftheirproductiontotheU.S.duetotheenergysupplysecurityandthepricesituationintheU.S.
InlightoftherecentriseinenergypricesinGermany,doestheU.S.'senergysecuritymakeyourparentcompanymoreinclinedtorelocateproductiontotheU.S.?[%]
35%
Very/somewhatinclinedto
relocatetotheUS
9%
Very/somewhatdisinclinedto
relocatetotheUS
22TransatlanticBusinessBarometer2023
AboutAmChamGermany
TheAmericanChamberofCommerceinGermany(AmCham
Germany)isthevoiceoftransatlanticbusiness.Westriveto
enhanceglobaleconomicandtraderelationsbuiltonastrong
foundationofAmericanandGermanpartnership.Weactively
supportandpromoteourmembers'intereststhroughourglobalnetworksinbusiness,politicsandAmChamsworldwide.AmChamGermanyenablescross-culturalunderstanding,cooperationandnewinvestmentthroughourcommitmenttotr
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 3D打印机组装与调试 课件 第23讲 3D打印机的切片软件
- 1例儿童脊髓栓系综合征术后的个案护理
- 安全生产管理规章制度及安全责任制
- 计算机网络安全技术- 课件 王艳军 第5章 防火墙与VPN技术
- unit 2 Ways to go to school(单元测试)2024-2025学年人教PEP版英语六年级上册
- 临床营养支持与护理要点
- 学员用人劳务合同
- 秘书三级资格考试课件-第二章-事务管理
- 第一课件下载教学课件
- 公园新纪元:回溯与探索
- 2024年高等教育经济类自考-03331公共事业管理笔试参考题库含答案
- 铸造的工艺基础简介
- 2024届浙江宁波二模英语试题及答案
- 项目部人员构成一览表
- GT 42581-2023信息技术服务 数据中心业务连续性等级评价准则
- 不寐病针灸治疗
- 数字化写作工具在小学作文教学中的实践与创新
- 2023年度省综合专家库评标专家继续教育培训考试试题(三套)
- T-HBTL 019-2023 负离子功能涂料壁材
- 腹股沟疝手术后的护理
- 康复科绩效分配方案
评论
0/150
提交评论