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Unit1ThemassmediaWeletotheunitInstructionalGoalsandCoreLiteracyInthisclass,youwillbeableto:Languageability:clearthetypesanddevelopmentofmassmediathroughthevideoandreading;Culturalawareness:haveacorrectattitudetowardsthemassmedia;Thinkingcapacity:introducethetypesofmassmediausuallyusingindailylife;Learningability:developtheabilityoflogicalthinkingandbeacriticalreader.TeachingpriorityHaveaninitialunderstandingofthemassmediathroughwatchingandreading.TeachingdifficultyThroughtalkingandthinkingactivitiestocultivatestudents’abilityofthinkingcritically.TeachingprocessStep1Leadin①Lookatthepicturesandanswerthequestion,“Whatinformationcanyougetfromthepictures?”(thedefinitionofthemassmedia)②Appreciatethesayingofthisunit.Allofuswhoprofessionallyusethemassmediaaretheshapersofsociety.WilliamBernbachStep2Watchingthevideo①Watchthevideoandclearthefourtypesofthemassmedia.TheMassMediaTheMassMediaOutdoormediamediaBroadcastmediamedia②Gothroughthevideoscripttofinishthedevelopmentlineofthemassmedia.Step3SharingopinionsDescribeyourlifeunderthedevelopmentofmassmedia.Thefollowingaresomeusefulexpressions.IoftenusewhenIwantto.WheneverIfeelunhappy,Iwilluse…to.…ismyfavoriteapp,because.Ilike,soIusuallyuse.…helpsmealotin.Themassmediamakesourlife.Step4Thinkinganddiscussing①Thinkaboutthequestion,“Doyouenjoythelifewiththemassmedia?Why?”Advantages:Disadvantages:②Whatattitudeshouldwehavetowardsthemassmedia?Step5SummaryStep6Assignment①Fillintheblanks.Theterm"massmedia"wasusedforthefirsttimeduring1920s.Itrefers.thesourcesofinformationandnewsthatreachalargeaudience.However,themassmediaexistedlongbeforethetermwasusedandovertimedifferenttypesofmediahavedeveloped.Takeawalkthroughthecityshopsandyouwon'tbeabletofindaviewwithoutoutdoormedia,isoneoftheearliest(form)ofmassmunication.Outdoormedia__________(be)aroundsinceancienttimes.Allshopsigns,posters,andotheradvertisementsoutsidebuildingsandinsideshopwindowsareformsofoutdoormedia.Anotherearlyformofmassmunicationisprintmedia,whichgaineditsfootholdindistributiontothemasseswiththe(invent)ofprinting.Continuedimprovementsoverthecenturiesallowedbooks,magazinesandnewspapers(be)printedinlargequantities.Broadcastmediahastwomain(ponents)—radioandtelevision.Aroundthestartofthe20thcentury,peoplebegantodevelopradiotechnology,andbythe1920s,peopleweretuningintoradioprogrammesfornewsandentertainment.ThedigitalindustrybeganwiththeinventionoftheInternet,firstavailableforpublicuseinthe1990s.It(quick)becamethecentreofmassmediaasthedigitalformatcreatedaninnovativesourcefornews,filmsandmusicrecordings.Ithasalsoallowednewformsofmediatobeintroducedsuchblogsandforums,wherepeopleallovertheworldcanshareinformation.②Practicalwriting假定你是李华,你的朋友Andy写信告诉你说最近接触到了大众传媒这一概念,对此很感兴趣,请你给他回信。内容包括:1.大众传媒的类型;2.大众传媒的影响;3.对于大众传媒的正确态度。注意:1.写作词数应为80左右;2.请按如下格式在答题卡的相应位置作答。DearAndy,_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________YoursLiHuaStep7Accumulation(早读素材)Withtherapiddevelopmentofsociety,it’squitenecessaryforustohaveagoodknowledgeofEnglishandputer.随着社会的飞速发展,掌握一定的英语和计算机知识是非常必要的。Themassmediaisplayingamoreandmoreimportantroleinourdailylife.大众传媒在我们的日常生活中发挥着越来越重要的作用。Itgoeswithoutsayingthatmoderntechnologybringsusconvenienceandfortinlife.毋庸置疑,现代技术为我们的生活带来了便利和舒适。TheInternetcannotonlymakemekeepintouchwithmyfriendsandfamily,butalsocanprovidemew
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