法国电子商务行业市场前景及投资研究报告-培训课件外文版2024.5拼多多temu亚马逊

DIGITAL

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TRENDSE-commerceinFranceCHAPTER

01OverviewRevenueofthee-commercemarketinEuropefrom2018to2027(inbillionU.S.dollars)Revenueofthee-commerceindustryinEurope2018-20271,000900902.26853.07815.36800716.35700646.92631.87566.786005004003002001000554.75422.2385.7120182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketinEuropewasforecasttocontinuouslyincreasebetween2023and2027byintotal270.4billionU.S.dollars(+42.79percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach902.26billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Europe;2018to2027Source(s):E-commercespendingaspercentageoftotalGDPinWesternandCentralEuropeasof2022,bycountryE-commerceasshareoftotalGDPinEurope2022,bycountryShareoftotalGDP0%1%2%3%4%5%6%7%8%9%10%UnitedKingdomDenmarkGreece9.3%7.3%5.9%5.8%SwedenSpain5.7%FranceFinland5.2%5.2%PortugalCzechRepublicNorway4.8%4.7%4.6%4.4%PolandNetherlandsGermany3.6%3%5Description:AsofJanuary2022,e-commerceaccountedfor9.3percentoftheUnitedKingdom'sgrossdomesticproduct.OftheWesternandCentralEuropeancountriesincludedinthestudy,DenmarkandGreecefollowed,with5.9and5.8percentoftheirGDP,respectively.ReadmoreNote(s):Europe;January2022Source(s):PPRONumberofe-commerceusersinselectedEuropeancountriesfrom2017to2027(inmillions)E-commerceusersinselectedEuropeancountries2017-2027GermanyUnitedKingdomFranceItalySpain75655545352515201720182019202020212022202320242025202620276Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallregionsin2027.Fromtheselectedregions,therankingbynumberofusersintheE-commercemarketisforecasttobeleadbyGermanywith69.66millionusers.Incontrast,therankingistrailedbySpainwith40.1millionusers,recordingadifferenceof29.56millionuserstoGermany.ReadmoreNote(s):2017to2027;allfiguresareestimatesSource(s):DigitalMarketInsightsE-commercesalesrevenueinFrancefrom2005to2022(inbillioneuros)E-commercesalesrevenueinFrance2005-2022160146.914012010080129.1112.2103.492.681.771.562.9556049.543.636.5403024.219.415.12011.28.402005200620072008200920102011201220132014201520162017201820192020202120227Description:In2022,e-commercesalesinFranceamountedtoapproximately146.9billioneuros.Thisrepresentsanincreaseofnearly14percentcomparedtothepreviousyearwhenonlinesaleswerejustabove129billioneuros.

ReadmoreNote(s):France;2005to2022Source(s):FEVADE-commerceshareoftotalretailsalesinFrancefrom2014to2022E-commerceshareofretailsalesinFrance2014-202216%14.1%14%12%10%8%13.4%12.5%9.8%9.1%8.5%8%7%6%6%4%2%0%2014201520162017201820192020202120228Description:E-commerceaccountedforapproximately12.5percentofallretailsalesinFrancein2022,decreasingslightlyfrom14.1percentrecordedinthepreviousyear.In2022,e-commercesalesinFranceamountedtoabout147billioneuros.

ReadmoreNote(s):France;2014to2022Source(s):FEVADE-commercerevenueinFrancefrom2019to2027,bysegment(inbillionU.S.dollars)E-commercerevenueinFrance2019-2027,bysegmentFashionElectronicsBeauty,Health,Personal&HouseholdCareToys,Hobby&DIYFoodFurnitureBeveragesMedia1201008060402002019202020212022202320242025202620279Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.TheindicatordecreasestowardstheendoftheforecastperiodonlyinthesegmentMedia,whiletheremainingsegmentsfollowapositivetrend.Thedifferencebetween2019and2027amountstoanabsolutevalueof0.05billionU.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsCHAPTER

02UserpenetrationShareofthepopulationandinternetuserspurchasingonlineinFrancefrom2003to2022E-commerceuserpenetrationinFrance2003-2022AmongpopulationAmonginternetusers90%80%70%84%77%82%76%71%62%69%60%69%61%68%61%66%55%66%54%65%55%62%61%49%60%44%58%38%57%41%60%50%40%30%20%10%0%54%33%48%47%27%39%21%32%17%27%11%200320042005200620072008200920102011201220132014201520162017201820192020202211Description:In2022,morethaneightoutofteninternetusersinFranceboughtsomethingonlinein2022.Outofthetotalpopulation,thisfigurestoodat77percent.Thissharpgrowthinonlineshoppingadoptionoverthepreviousyearsislargelyduetothecoronaviruspandemic,whichledmanyFrenchpeopletoresorttoe-commercetodotheirpurchases.ReadmoreNote(s):2003to2022;4,184respondents;12yearsandolder;onlinepurchaseinthelast12months/residinginmetropolitanFranceSource(s):Agencedunumérique;ARCEP;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRÉDOCShareofthepopulationpurchasingonlineinFrancein2022,byagegroupOnlineshoppingpenetrationinFrance2022,byage100%88%90%80%70%60%50%40%30%20%10%0%86%82%81%64%48%12-1718-2425-3940-5960-6970+12Description:In2022,nearlynineoutoftenFrenchconsumersaged25to39hadshoppedonline,makingittheagegroupwiththehigheste-commercepenetrationinthecountry.Additionally,around64percenthalfofthoseagedbetween12and17yearsoldmadeanonlinepurchasewithinthe12monthsbeforethestudy.ReadmoreNote(s):4,184respondents;12yearsandolder;onlinepurchaseinthelast12monthsSource(s):Agencedunumérique;ARCEP;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRÉDOCShareofthepopulationpurchasingonlineinFrancein2022,bygenderOnlineshoppingpenetrationinFrance2022,bygender100%90%80%70%60%50%40%30%20%10%0%86%82%MaleFemale13/statistics/1390422/online-shopping-by-gender-franceWomeninFranceweremorelikelytobee-commerceusersthantheirmalecounterpartsin2022.Thatyear,around86percentofsurveyedFrenchwomenreportedmakinganonlinepurchaseinthelast12months,comparedto82percentofFrenchmen.ReadmoreNote(s):4,184respondents;12yearsandolder;onlinepurchaseinthelast12monthsSource(s):Agencedunumérique;ARCEP;Arcom;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRÉDOCShareofthepopulationpurchasingonlineinFrancein2022,byincomegroupOnlineshoppingpenetrationinFrance2022,byincomegroup90%80%85%84%79%73%70%60%50%40%30%20%10%0%LowincomeLowermiddleincomeHighermiddleincomeHighincome14Description:E-commerceappearstobewidelyadoptedacrossdifferentincomegroupsinFrance,albeitwithsomediscrepancies.In2022,around73percentoflow-incomeindividualsreportedengagingine-commerceinthelast12months.Thatfigurewasaround12percentagepointshigherforhighincomeindividuals.ReadmoreNote(s):4,184respondents;12yearsandolder;onlinepurchaseinthelast12monthsSource(s):Agencedunumérique;ARCEP;Arcom;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRÉDOCCHAPTER

03E-commercemerchantsNumberofactivee-commercewebsitesinFrancefrom2006to2022(in1,000s)Numberofe-commercewebsitesinFrance2006-2022250200150100207204200.6200.1182182180173157.3138117.5100.481.964.147.350035.522.92006200720082009201020112012201320142015201620172018201920202021202216Description:Bytheendof2022,therewereabout207,000activee-commercewebsitesinFrance,anincreasecomparedtothepreviousyearwhenthee-commercesectorhadabout200thousandactivewebsites.

ReadmoreNote(s):France;2006to2022Source(s):FEVADMarketshareofonlineretailersinFrancein2022,byannualrevenueMarketshareofe-merchantsinFrance2022,byrevenuesize80%70%60%50%40%30%20%10%0%76%16%6.8%1.2%Lessthan100,000euros100,000-1millioneuros1million-10millioneurosOver10millioneuros17Description:In2022,approximately76percentoftotale-commercerevenuecamefromonlineretailersearningmorethantenmillioneurosperyear.E-merchantsgeneratingbetweenoneto10millioneurosannuallyaccountedforabout16percentofthee-commercemarket.ReadmoreNote(s):France;Q42022Source(s):FEVADDistributionofe-commercewebsitesinFrancein2022,byannualrevenueShareofe-commercesitesinFrance2022,byrevenuesize1to10millioneuros6.1%Morethan10millioneuros1.1%100,000to1millioneuros22.8%Lessthan100,000euros70.0%18/statistics/382985/e-commerce-sites-by-revenue-franceIn2022,virtuallyalle-commercesitesinFrancehadrevenuesoflessthanonemillioneuros.Thenumberofe-commercesitesintheEuropeancountrygeneratingmorethantenmillioneurosrepresentsjustoveronepercentofonlineshoppingplatforms.ReadmoreNote(s):France;2022Source(s):FEVADToponlinestoresinFrancein2022,bye-commercenetsales(inmillionU.S.dollars)France:Top10onlinestoresE-commercerevenueinmillionU.S.dollars2,000

3,0000amazon.fr1,0004,0005,0006,0005,143veepee.fr1,7801,4151,339auchan.fr1,3231,3161,263e.leclerc1,0571,056950leroymerlin.frzalando.fr19Description:Amazon.frisleadingtheFrenche-commercemarket,withe-commercenetsalesexceedingfivebillionU.S.dollarsin2022.Veepee.frfollowsinsecondplace,with1.78billiondollarsine-commercenetsalesgeneratedinFrancethatyear.Thirdplaceistakenby,whichgarneredover1.4billiondollarsine-commercenetsales.ReadmoreNote(s):2022Source(s):ecommerceDB.com;Topsellingcountriesfore-commercesitesinFrancein2023Topsellingcountriesfore-commercesitesinFrance2023100%90%80%70%60%50%40%30%20%10%0%86%68%65%61%49%BelgiumSpainGermanyItalyOthercountriesinnorthernEurope20Description:In2023,BelgiumtoppedtherankingofthemainEuropeancountrieswhereFrenche-retailerssoldtheirproductsorservices.Nearlynineintenofe-commercemerchantsthatsoldinternationallyrecordedorderstowardBelgiumthatyear.Spainfollowedwithalmost70percentofFrenche-commercebusinesses.ReadmoreNote(s):France;March2023;amongfirmsmemberoftheFEVADSource(s):FEVAD;LSA;OpinionWayAveragenumberofuniquemonthlyvisitorstoleadinge-commercewebsitesandappsinFrancein1stquarter2023(inmillions)Averagemonthlyvisitorstoleadinge-commercesitesandappsFrance2023Numberofaveragemonthlyvisitorsinmillions0510152025303540AmazonLeboncoinCdiscountVinted36.9728.0617.4716.95E.LeclercBFnac15.0914.9314.81CarrefourAliExpressLeroyMerlinShein13.613.0212.1610.6221Description:Inthefirstquarterof2023,Amazonwasthemostvisitede-commerceplatforminFrance,withanaverage37millionuniquemonthlyvisitors.Leboncoincameinsecondplace,withanaveragetrafficof28millionmonthlyvisitors.

ReadmoreNote(s):Q12023Source(s):FEVAD;MédiamétrieMostpopulare-commerceandshoppingwebsitesinFranceinApril2023,basedonshareofvisitsLeadinge-commerceandshoppingwebsitesinFrance2023,basedonvisitshare25%23.41%19.3%20%15%10%5%4.62%3.88%3.29%0%amazon.frleboncoin.frebay.fr22Description:InApril2023,amazon.frwasthemostpopulare-commerceandshoppingwebsiteinFrance.Duringthemeasuredperiod,thesprawlingplatformmadeupmorethan23percentofdesktoptrafficinthiscategory.TheFrenchclassifiedadswebsite,leboncoin.fr,wasclosebehind,accountingfor19.3percentofvisits.ReadmoreNote(s):France;April2023;desktoponly;category:E-commerceandshoppingSource(s):SimilarWebLeadingshoppingappsinFrancein2022,bynumberofdownloads(inmillions)MostdownloadedshoppingappsinFrance2022Numberofdownloadsinmillions01234567LidlPlusAmazonIndiaShop,Pay,miniTVVinted:SellvintageclothesSHEIN-FashionShoppingOnlineTooGoodToGo:EndFoodWasteAliExpress5.815.644.013.772.522.272.25Zalando-onlinefashionstoreCdiscount1.771.63ActionCarrefour:drive&livraisonNike:Shoes,Apparel,StoriesMonE.Leclerc1.631.611.531.42Phenix,anti-wastegroceries23Description:In2022,LidlPlus,theloyaltyprogramappfromsupermarketLidl,wasthemostpopularshoppingapponmobiledevicesinFrance,withsome5.8milliondownloads.Amazoncameinsecond,downloadedapproximately5.6milliontimes,whiletheappfromsecond-handonlineretailerVintednarrowlysurpassedfourmilliondownloadsthatyear.ReadmoreNote(s):France;2022;includesdownloadsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicLeadingconcernsamonge-commercemerchantsinFrancein2023Mainissuesfore-commercemerchantsinFrancein2023Shareofrespondents0%10%20%30%40%50%60%70%80%IncreaseoftransportationanddeliverycostsReductioninhouseholdconsumptionSupplychaindisruptions76%75%72%Increaseinenergycosts63%24Description:In2023,asurveyrevealedthattheleadingconcernsimpactinge-commercemerchantsinFranceweretheincreaseintransportationanddeliverycosts(76percent)aswellasthereductioninhouseholdconsumption(75percent).Another72percentofsurveyedonlineretailerscitedsupplychaindisruptionsasamajorconcernfortheiroperations.ReadmoreNote(s):France;January26toFebruary22,2023;106respondents;E-commercedirectorsandmanagersSource(s):FEVAD;OpinionWayMeasurestakenbye-commercemerchantstofaceinflationinFrancein2023Measurestakenbye-commercemerchantstocombatinflationinFrancein2023Shareofrespondents30%0%10%20%40%50%60%70%80%90%IncreasepricesReduceprofitmargins83%53%Cancelorpostponeplannedinvestments49%25Description:Inasurveytargetinge-commercemerchantsinFrance,around83percentreportedincreasingtheirpricesinresponsetoinflationarypressuresin2023.Another53percentofonlineretailerssaidtheyhadtoreducetheirprofitmargins,andjustunderhalfofsurveyedrespondentsreportedcancellingorpostponingcertaininvestments.ReadmoreNote(s):France;January26toFebruary22,2023;106respondents;E-commercedirectorsandmanagersSource(s):FEVAD;OpinionWayCHAPTER

04ConsumerbehaviorAttitudestowardsonlineshoppinginFranceasofJune2023AttitudestowardsonlineshoppinginFrance2023Shareofrespondents0%5%10%15%20%25%30%35%33%40%45%43%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful42%WhenIorderanitem,IpreferexpressshippingIwanttoseeandtouchanitembeforeIbuyit28%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)22%21%IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletIusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove21%21%17%9%27Description:Whenaskedabout"Attitudestowardsonlineshopping",mostFrenchrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.43percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):France;July2022toJune2023;2022respondents;18-64yearsSource(s):ConsumerInsightsDriversofonlinepurchasesinFrancein2022DriversofonlinepurchasesinFrance2022Shareofrespondents0%10%20%30%40%50%60%DirectdeliverytomyhomeCheaperprices56%54%Avoidingcrowds43%Greaterproductrange36%36%MoreconvenientwayofshoppingAvailableroundtheclockMorepossibilitiestocompareMoreproductinformationUndisturbedshoppingprocessTherearenogoodreasonstobuyitemsonlineOther35%30%27%11%6%3%2%Don'tknow28Description:56percentofFrenchrespondentsansweroursurveyon"Driversofonlinepurchases"with"Directdeliverytomyhome".Thesurveywasconductedin2022,among2,034consumers.

ReadmoreNote(s):France;fourwavesfrom06January2022to13December2022;2034respondents;18-64yearsSource(s):ConsumerInsightsFrequencyofonlineshoppinginFrancein2022OnlineshoppingfrequencyinFrance2022Lessoften6%Atleastonceaweek15%4to5timesayear11%Onceeverytwomonths12%Onceamonth24%2to3timesamonth32%29Description:AmongpeopleshoppingonlineinFrancein2022,aroundathirddidsotwotothreetimesamonth.Approximately15percentofonlineshoppersinFrancewerepurchasingproductsonlineatleastonceaweek.

ReadmoreNote(s):France;December2022Source(s):FEVADOnlinevs.offlineproductresearchbycategoryinFrancein2022Onlinevs.offlineproductresearchbycategoryinFrance2022Shareofrespondents0%10%20%30%40%50%Consumerelectronics(e.g.TV,smartphones)HouseholdappliancesClothing52%45%37%Shoes30%Bags&accessories27%27%Books,movies,music&gamesFurniture&householdgoodsCars,motorcycles,bicyclesCosmetics&bodycareBags&luggage25%23%20%18%18%17%DIY&gardenproductsAccessoriesDrugstore&healthproducts15%30Description:Whenaskedabout"Onlinevs.offlineproductresearchbycategory",mostFrenchrespondentspick"Consumerelectronics(e.g.TV,smartphones)"asananswer.52percentdidsoinouronlinesurveyin2022.

ReadmoreNote(s):France;fourwavesfrom06January2022to13December2022;2034respondents;18-64yearsSource(s):ConsumerInsightsProductandservicecategoriesmostpurchasedonlineinFranceasofJanuary2023ProductandservicecategoriesmostpurchasedonlineinFrance2023Shareofonlineshoppers20%0%10%30%40%50%60%FashionAccommodation56%43%Shoes41%40%39%Beauty,hygieneTransportticketingCulturalproducts36%36%Toys,gamesTextile,householdlinenCulturaleventstickets(theater,museum)Electronics,applicancesFurniture,decorationFinancialservices32%30%30%29%28%FoodandbeveragesDIYandgarden26%26%31Description:AsofJanuary2023,fashionwastheleadinge-commercecategoryinFrance,purchasedbynearly56percentofonlineshoppers.Accommodationrankedsecond,with43percent.Amazon,LeboncoinandAliexpresswerethemostpopulare-commercewebsitesinFranceasofApril2023.ReadmoreNote(s):France;January2023Source(s):FEVAD;MédiamétrieCross-bordere-commercepurchasesinFrancein2022,byproductcategoryCross-borderonlinepurchasesinFrancein2022,bycategory70%66%60%50%40%30%20%10%0%28%22%16%13%ClothingandfootwearConsumerelectronicsSport,leisureandhobbiesCosmeticsFurnitureandhomeware32/statistics/1385326/france-cross-border-purchases-by-categoryInasurveyconductedin2022,aroundtwo-thirdsofonlineshoppersinFrancereportedbuyingclothingandfootwearfromabroad.Incomparison,only16percentofFrenche-shoppersboughtcosmeticsproductsonlinefromcross-borderretailers.

ReadmoreNote(s):France;2022Source(s):DHLAveragevalueofanonlinepurchaseinFrancefrom2005to2022(ineuros)AveragespendingperonlinepurchaseinFrance2005-20221009191.29190.289.89088.787.5908070605040302010084.581787065.56561.561605920052006200720082009201020112012201320142015201620172018201920202021202233/statistics/749604/value-average-online-transaction-franceIn2022,onlineshoppersinFrancespentanaverageof65eurospere-commercetransaction,aslightincreasefromthepreviousyear'saverageordervalueof60euros.Overall,annuale-commercespendingreached147billioneurosinFrancein2022.ReadmoreNote(s):France;2005to2022Source(s):FEVADTopfactorsdrivinge-commercecustomerloyaltyinFrancein2023Topdriversofe-commercecustomerretentioninFrance2023Shareofrespondents0%10%20%30%40%50%60%70%AffordablepricesDeliveryconditions63.8%45.6%OffersanddiscountsbythebrandProductquality42.8%41.6%34Description:AccordingtoasurveyconductedinMarch2023,nearlytwo-thirdsofFrenchonlineshopperscitedaffordablepricesasthetopfactorencouragingthemtobuyagainfromacertaine-commerceretailer.Deliveryconditionswerealsoamaindriverofcustomerretentionforaround45.6percentofrespondents.Inthefirstquarterof2023,fast-movingconsumergoods(FMCG)wasthee-commercecategorywiththehighestcustomerretentionrateinFrance,at62percent.

ReadmoreNote(s):France;March2023;3,000*;*ThesamplesizeincludesrespondentsfromFrance,theUK,Spain,Italy,GermanyandAustralia.Thesourcedoesn'tspecifythesamplesizeforFranceonly,butthefiguresinthisstatisticreferonlytoFrance.

ReadmoreSource(s):Comarketing-News;PacklinkPRO;ShipStationE-commercecustomerretentionrateinFrancein1stquarter2023,bycategoryShareofreturningonlineshoppersinFrance2023,bycategoryCustomerretentionrate30%

40%0%10%20%50%60%70%80%FMCGCultureandgamesFashion62%55%54%HomeappliancesHighTech51%44%GardenandDIYSportsandautomotiveTotale-commerce40%35%76%35Description:Fast-movingconsumergoods(FMCG)hadthehighestcustomerretentionrateamongthemaine-commercecategoriesinFranceinthefirstquarterof2023,withareturningcustomerrateof62percent.Incontrast,categorieslikefashionandhomeapplianceshadacustomerretentionrateof54percentand51percent,respectively.ReadmoreNote(s):France;Q12023Source(s):Comarketing-News;FoxintelligenceMostreturnedonlinepurchasesbycategoryinFranceasofJune2023MostreturnedonlinepurchasesbycategoryinFrance2023Shareofrespondents0%10%20%30%40%50%60%ClothingShoesBags&accessories23%14%13%Accessories10%Consumerelectronics(e.g.,TV,smartphones)Bags&luggageBooks,movies,music&games(excludingdownloads)Cosmetics&bodycare8%7%6%6%6%HouseholdappliancesFood&beverages5%Furniture&householdgoodsSports&outdoorproductsToys&babyproducts5%5%5%36Description:Whenaskedabout"Mostreturnedonlinepurchasesbycategory",mostFrenchrespondentspick"Clothing"asananswer.23percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):France;July2022toJune2023;2022respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

05SocialcommerceShareofvisitstoe-commercewebsitesfromsocialmediareferralsinFrancefrom1stquarter2021to1stquarter2023,bydeviceSocialreferralstoe-commercesitesinFrance2021-2023,bydeviceTabletSmartphoneDesktop10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%9%7%9%8%6%8%7%8%7%8%7%7%6%7%6%1%1%1%1%1%1%1%1%1%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q1202338Description:Inthefirstquarterof2023,sevenpercentofvisitstoe-commercewebsitesinFrancecamefromsocialmediareferrals.Smartphonesandtabletscontributedequally,withninepercentoftraffictoe-commercesitesgeneratedfromsocialmedialinks.Meanwhile,onlyonepercentofalldesktopcomputervisitsoriginatedfromsocialmedia.ReadmoreNote(s):France;Q12021toQ12023Source(s):SalesforceResearchShareofconsumerswhohadshoppedonsocialnetworksinFrancein2022SocialcommercepenetrationrateinFrance2022Shareofrespondents15%

20%0%5%10%9%25%30%35%40%45%50%Yes,onceYes,afewtimes16%No,butIcoulddoit25%No,andIdon'timaginedoingitIdon'tknow47%3%39Description:AsofJanuary2022,aquarterofconsumerssurveyedinFrancehadmadeatleastonepurchaseonsocialnetworks,whileanother25percentsaidtheyhadnotyetturnedtosocialcommercebutcouldimaginedoingso.FacebookwasthemostusedsocialnetworkforshoppinginFrancethatyea