美国消费电子行业市场前景及投资研究报告-培训课件外文版2024.6小米oppovivo苹果特斯拉

DIGITAL

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TRENDSConsumerelectronicsintheU.S.CHAPTER

01OverviewRevenueintheconsumerelectronicsmarketUnitedStatesfrom2018to2028(inbillionU.S.dollars)RevenueintheconsumerelectronicsmarketUnitedStates2018-2028180160140120100806040200201820192020202120222023202420252026202720284Description:TherevenueintheconsumerelectronicsmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal10.1billionU.S.dollars(+6.32percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach169.99billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsRetailrevenuefromconsumerelectronics/technologysalesintheUnitedStatesfrom2012to2024(inbillionofU.S.dollars)U.S.consumerelectronicsindustryretailrevenue2012-20246005005125124974984674354134003002001000356315318308295263.832012201320142015201620172018201920202021202220232024*5Description:Theretailrevenueoftheconsumerelectronics(CE)marketintheUnitedStatesconstantlyincreasedduringtheperiodfrom2012to2021.Basedontheprojectedretailsalesfor2024,consumerelectronicsretailsalesintheUnitedStateswillreach512billionU.S.dollars.OLEDTVswereforecasttogenerate2.3billionU.S.dollarsinrevenuein2023.Portablegamingconsoleswereexpectedtogenerate1.5billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2012to2023;*ForecastReadmoreSource(s):ConsumerTechnologyAssociationGrowthrateoftheconsumerelectronicsindustryintheUnitedStatesfrom2012to2024U.S.consumerelectronicsindustrygrowthrate2012-202412%10%8%9.6%6%6%4.6%3.8%4%2%2.8%2.8%2.2%2.2%1.5%1.5%1%0%-2%-4%-6%-2.2%-3.96%2012201320142015*2016**2017**2018**2019**2020**2021**2022**2023***2024*6Description:Between2023and2024,theconsumerelectronicsindustryintheUnitedStatesisexpectedtoincreasebyalmostthreepercent.ReadmoreNote(s):UnitedStates;2012to2023;*Estimate**Forecast***DatacalculatedbySource(s):ConsumerTechnologyAssociation;ReadmoreCHAPTER

02TelevisionsRevenueintheTV,radio&multimediasegmentoftheconsumerelectronicsmarketUnitedStatesfrom2018to2028(inbillionU.S.dollars)RevenueintheTV,radio&multimediasegmentUnitedStates2018-2028454035302520151050201820192020202120222023202420252026202720289Description:Therevenueinthe'TV,Radio&Multimedia'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal3.9billionU.S.dollars(+11.28percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach38.51billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsVolumeintheTV,radio&multimediasegmentoftheconsumerelectronicsmarketUnitedStatesfrom2018to2028(inmillionpieces)VolumeintheTV,radio&multimediasegmentUnitedStates2018-20284003503002502001501005002018201920202021202220232024202520262027202810Description:Thevolumeinthe'TV,Radio&Multimedia'segmentoftheconsumerelectronicsmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal42.4millionpieces(+12.58percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach379.49millionpiecesandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):MarketInsightsMostcommonTVfeaturesintheU.S.asofDecember2023MostcommonTVfeaturesintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%SmartTV3D80%12%CurveddisplayNoneoftheaboveDon'tknow10%12%5%11Description:Whenaskedabout"MostcommonTVfeatures",mostU.S.respondentspick"SmartTV"asananswer.80percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;8062respondents;18-64years;respondentswhohaveaTVintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsTVownershipbybrandintheU.S.asofDecember2023TVownershipbybrandintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%SamsungLG33%19%Vizio11%Sony7%HisenseTCL5%5%PhilipsInsigniaSanyoToshibaSharp3%3%2%2%2%1%Other6%Don'tknow12Description:WeaskedU.S.consumersabout"TVownershipbybrand"andfoundthat"Samsung"takesthetopspot,while"Sharp"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;8062respondents;18-64years;respondentswhohaveaTVintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCTVdeviceandconnectedsmartTVpenetrationrateinTVhouseholdsintheUnitedStatesfrom2015to2023PenetrationofCTVdeviceandconnectedsmartTVinU.S.TVhomes2015-2023ConnectedTVdeviceConnectedSmartTV64%80%70%74%71%62%59%58%60%50%40%30%20%10%0%56%55%23%22%2015202020212022202313Description:ThepenetrationrateofsmartTVsintheUnitedStatesamountedto74percentasof2023andwasthusmorepopularthanconnectedTVdevices.ThepenetrationratesofbothconnectedsmartTVsandconnectedstreamingdevicesinU.S.TVhouseholdsincreasedcomparedwiththepreviousyear.ReadmoreNote(s):UnitedStates;2015to2023Source(s):LeichtmanResearchGroupCHAPTER

03SmartphonesRevenuefromsmartphonesalesintheUnitedStatesfrom2013to2027(inbillionU.S.dollars)SmartphonesalesrevenueintheU.S.2013-2027160140120100143.68130.98119.66109.83102.81102.04100.0593.4483.680.9279.3377.4777.580604020071.5767.9520132014201520162017201820192020202120222023202420252026202715Description:IntheUnitedStates,therevenuefromsmartphonesalesincreasedbetween2013and2022,peakingatover102billionU.S.dollarsin2022.However,from2023to2027,suchrevenueisforecasttofluctuate,growingtoaround143.7billionU.S.dollarsattheendofthegivenperiod.ReadmoreNote(s):UnitedStates;2013to2023Source(s):DanielResearchGroupNumberofsmartphoneunitshipmentsintheUnitedStatesfrom2013to2027(inmillions)SmartphoneunitshipmentsintheU.S.2013-2027180163.4163.82156.1216014012010080151.33150.65139.53139.91140.22125.05124.06118.4117.18114.01110106.15604020020132014201520162017201820192020202120222023202420252026202716Description:IntheUnitedStates,smartphoneunitshipmentsflucuatedbetween2013and2023.In2023,around124millionsmartphoneswereshippedthroughoutthecountry,withthisnumberexpectedtodecreaseto106millionby2027.ReadmoreNote(s):UnitedStates;2013to2023Source(s):DanielResearchGroupLeadingmobiledevicevendorsintheUnitedStatesfrom2010to2023,bymarketshareShareofmobiledevicevendorstheUnitedStates2010-2023AppleSamsungLGMotorolaGoogleOthers70%60%50%40%30%20%10%0%2010201120122013201420152016201720182019202020212022202317Description:IntheUnitedStates,Applehasbeentheleadingmobiledevicevendorsince2010.In2023,thecompanyover58percentofthemarket.Samsung'smarketshareincreasedduringthatperiod,reachingroughly27percentin2023.

ReadmoreNote(s):UnitedStates;2010to2023Source(s):StatCounterMarketshareofmobileoperatingsystemsintheUnitedStatesfromJanuary2012toFebruary2024ShareofmobileoperatingsystemsintheUnitedStates2012-2024,bymonthiOSAndroidSamsungWindowsPhoneOther/unknownBlackBerryOS70%60%50%40%30%20%10%0%-10%18Description:iOSandAndroid,Apple'sandGoogle'srespectiveoperatingsystems,werethemobileOSmarketleadersintheUnitedStatesinrecentyears,makingupalmost100percentofthemarket.ThemarketshareofbothiOSandAndroidhasremainedrelativelyconstantoverthepast12monthsatoraround60percentand40percent,respectively.ReadmoreNote(s):UnitedStates;2012to2024Source(s):StatCounterNumberofsmartphoneusersintheUnitedStatesfrom2014to2029(inmillions)NumberofsmartphoneusersintheUnitedStates2014-2029350300250333.18330.25326.5322.53318.32311.36295.46279.04262.31250.45238.57222.16212.42204.4120015010050183.82148.020201420152016201720182019202020212022202320242025202620272028202919Description:ThenumberofsmartphoneusersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal21.8millionusers(+7percent).Afterthefifteenthconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach333.18millionusersandthereforeanewpeakin2029.Notably,thenumberofsmartphoneuserswascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2014to2029;allvaluesareestimatesSource(s):CHAPTER

04PCsRevenueofthePCmarketintheUnitedStatesfrom2018to2028,bysegment(inbillionU.S.dollars)PCmarketrevenueintheU.S.2018-2028,bysegmentLaptopsTabletsDesktopPCs454035302520151055.075.134.449.815.114.54.775.024.764.569.734.629.74.6711.0111.399.7610.7310.111.5110.899.6722.74202822.12202022.12202121.81202622.26202721.08202221.16202320.89202421.35202520.420.3820190201821Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.OnlyinthesegmentLaptops,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitadifferenceof2.34billionU.S.dollarsbetween2018and2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):TechnologyMarketInsightsPersonalcomputer(PC)shipmentsintheUnitedStatesfrom2013to2023,byquarter(inmillionunits)PCunitshipmentsintheU.S.2013-2023,byquarter30252024.8522.7623.6221.5251.511920.518.6416.5414.5519.0318.1516.9116.8317.4316.7515.9126.01

16.0216.7416.1516.5216.2115.7814.7174.8715.715.0114.0814.8512.5614.8614.5614.8214.8134.8414.0114.0814.1815

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'2322Description:Inthefourthquarterof2023,16.83millionPCswereshippedintheUnitedStates,upslightlyfromthe16.54millionPCsthatwereshippedinthefourthquarterof2022.ThePCmarketintheUnitedStatesisledbythelikesofHPandDell.ReadmoreNote(s):UnitedStates;2013to2023Source(s):Gartner;MacRPersonalcomputer(PC)vendorunitshipmentsintheUnitedStates2013to2023,byquarter(inmillions)PCvendorunitshipmentsintheU.S.2013-2023,byquarterHPInc.DellLenovoAppleMicrosoftAcerASUSToshibaOthers302520151050Q1

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'2323Description:Inthefourthquarterof2023,HPInc.shipped4.67millionPCsintheUnitedStates,whileDellshipped3.81millionPCsintheU.S.inthesamequarter.Asaresult,HPoccupied27.7percentoftheU.S.PCmarketduringthequarter.

ReadmoreNote(s):UnitedStates;2013to2023Source(s):Gartner;MacRPersonalcomputer(PC)vendorshipmentshareintheUnitedStatesfrom2013to2023,byquarterPCvendorshipmentshareintheU.S.2013-2023,byquarterHPInc.DellLenovoAppleMicrosoftAcerASUSToshibaOthers100%90%80%70%60%50%40%30%20%10%0%Q1

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'2324Description:Inthefourthquarterof2023,thenumberofPCsHPInc.shippedamountedto27.7percentofentirePCshipmentsintheUnitedStates,whilstDelloccupied22.6percentofthemarketduringthesameperiod.HPInc.andDellcombinedmakeuparoundhalfoftheU.S.PCmarket.ReadmoreNote(s):UnitedStates;2013to2023Source(s):Gartner;MacRMarketshareheldbytheleadingcomputeroperatingsystemsintheUnitedStatesfromJanuary2012toSeptember2023MarketshareheldbyPCoperatingsystemsintheU.S.2012-2023,bymonthWindowsmacOSChromeOSiOSAndroidLinuxUnknown/other*90%80%70%60%50%40%30%20%10%0%-10%25Description:Microsoft'sWindowswastheleadingcomputeroperatingsystemintheUnitedStatesasofSeptember2023,withamarketshareofover54.7percent.Apple'sMacOScommandedamarketshareof30.6percent,anincreaseofofoversevenpercentfromthepreviousyear.ReadmoreNote(s):UnitedStates;2012to2023Source(s):StatCounterCHAPTER

05TabletsRevenuefromconsumertabletsalesintheUnitedStatesfrom2013to2027(inbillionU.S.dollars)TabletsalesrevenueintheU.S.2013-20272018.5618.071817.0316.6716.3716.1816.1715.9715.6215.3216141210814.5112.3311.6910.048.94642020132014201520162017201820192020202120222023202420252026202727Description:RevenuefromsaleofconsumertabletsintheU.S.isforecasttoamounttoaround16.2billionU.S.dollarsin2023,adecreasefromtherevenuein2022,whenthesetabletsgeneratedsalesofrouhgly18.6billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2013to2023;*ForecastReadmoreSource(s):DanielResearchGroupUnitshipmentsoftabletsintheUnitedStatesfrom2010to2027(inmillionunits)TabletunitshipmentsintheU.S.2010-20276056.7955.8252.251.8551.9851.2350.145040302010046.1445.4444.4640.2139.3537.943736.2335.6234.3610.3320102011201220132014201520162017201820192020202120222023202420252026202728Description:TabletshipmentsintheU.S.areforecasttoamounttoover35.6millionunitsin2027,whichisadrasticdecreaseincomparisontounitsalesin2022,mostlikelyduetothesaturationofthetabletmarket.ReadmoreNote(s):UnitedStates;2010to2023Source(s):DanielResearchGroupMarketshareofleadingtabletdevicevendorsintheUnitedStatesfromJanuary2020toOctober2023MarketshareoftabletdevicevendorsintheUnitedStates2020-2023AppleSamsungAmazonOther120%100%80%60%40%20%0%29Description:InOctober2023,ApplewastheleadingtabletbrandintheUnitedStates,accountingfornearly55.9percentofthemarket.Samsungrankedsecondamongothervendors,occupyingaround18.7percentoftheU.S.tabletmarket.

ReadmoreNote(s):UnitedStates;2020to2023Source(s):StatCounterTabletoperatingsystemsmarketshareintheUnitedStatesfromJanuary2016toSeptember2023MarketshareoftabletoperatingsystemsintheUnitedStates2016-2023iOSAndroidLinuxWindowsUnknown/Other90%80%70%60%50%40%30%20%10%0%-10%30Description:Apple’siOSistheleadingoperatingsystemfortabletsintheUnitedStates,withamarketshareof55.6percentasofSeptember2023.Itsclosestcompetitor,Google'sAndroid,hasasmalleryetgrowingmarketpresence,witha44percentshareofthemarket,downfromaround46.6percentinthesamemonthin2022.ReadmoreNote(s):UnitedStates;January2016toSeptember2023Source(s):StatCounterAveragepriceofconsumertabletsintheUnitedStatesfrom2013to2027(inU.S.dollars)ConsumertabletsaveragepriceintheU.S.2013-2027600500553532511492474409.43410400365.32325.76328.29312.41307.41287.173002001000267.06246.7920132014201520162017201820192020202120222023202420252026202731Description:TheaveragepriceofaconsumertabletintheUnitedStatesisexpectedtocometoaround474U.S.dollarsin2023.Forecastssuggestthatconsumertabletpriceswillgraduallyincreaseinthecomingyears,reachinganaveragepriceofaround553dollarsby2027.ReadmoreNote(s):UnitedStates;2013to2023Source(s):DanielResearchGroupCHAPTER

06WearablesRevenueofdigitalfitnessandwell-beingdevicesintheUnitedStatesfrom2018to2028,bysegment(inmillionU.S.dollars)Digitalandwell-beingdevicerevenueintheU.S.2018-2028,bysegmentSmartwatchesSmartbandsSmartScales25,00020,00015,00010,0005,00002018201920202021202220232024202520262027202833Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2018to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theSmartwatchessegmentachievesthehighestvalueof15.7billionU.S.dollarsin2028.ReadmoreNote(s):UnitedStates;2018to2028Source(s):DigitalMarketInsightsMarketshareoftheleadingfitnesstrackervendorsintheUnitedStatesin2023FitnesstrackervendormarketshareintheU.S.202340%35%30%25%20%15%10%5%0%AppleFitbitOtherGarminSamsungAmazfitFossilWithingsAGPTEK34Description:IntheUnitedStates,Applewastheleadingfitnesstrackervendorasof2023,accountingfor38percentofthemarket.Fitbitrankedsecond,holdingamarketshareof16percent.Bycontrast,SamsungonlycontrolledsevenpercentoftheAmericanfitnesstrackermarket.ReadmoreNote(s):UnitedStates;2017to2023Source(s):DigitalMarketInsightsNumberofusersofdigitalfitnessandwell-beingdevicesintheUnitedStatesfrom2020to2028,bysegment(inmillions)Digitalandwell-beingdeviceusersintheU.S.2020-2028,bysegmentSmartwatches42.7Smartbands43.09SmartScales43.23504540353025201510543.3230.3543.3331.2543.413242.1424.3841.5922.5739.9220.429.2327.8926.2377.097.176.686.826.236.156.415.43020202021202220232024202520262027202835Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSmartwatches,whichhasthehighestvalueof43.41millionusers.ReadmoreNote(s):UnitedStates;2020to2028Source(s):DigitalMarketInsightsShareofAmericansowningawearabledeviceasofJune2023,bytypeofownershipandageWearableownershipintheU.S.2023,bytypeandageShareofrespondentsIcurrentlyownanduseawearabledeviceIpreviouslyownedawearabledevicebutnolongerhaveitIcurrentlyownawearabledevicebutdonotuseitIhaveneverownedawearabledevice0%20%40%60%80%100%120%18-2930-4445-6465+47%27%15%25%39%20%12%34%29%8%8%56%19%6%15%62%36Description:Duringa2023surveyconductedintheUnitedStates,itwasfoundthatwearabledevicesaremostpopularamongAmericansagedbetween18and29,withalmosthalfofrespondentsinthisagegroupowningawearable.

ReadmoreNote(s):UnitedStates;asofJune2023;1,015respondentsSource(s):YouGovMostusedheadphonesbybrandintheU.S.asofDecember2023MostusedheadphonesbybrandintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%AppleBeats39%19%BoseJBLSamsungSony15%15%14%11%SkullcandyLG9%8%Anker6%AudioTechnicaBowers&WilkinsPanasonicPhilips5%4%4%4%37Description:WeaskedU.S.consumersabout"Mostusedheadphonesbybrand"andfoundthat"Apple"takesthetopspot,while"Marshall"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;5952respondents;18-64years;respondentswhouseheadphones(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

07CamerasCIPA*companies'shipmentsofdigitalstillcamerasfrom1999to2023,bydestination(inmillionunits)Shipmentsofdigitalstillcamerasbydestination1999-2023EuropeNorthandLatinAmerica**JapanChinaOtherregionsinAsia(withoutJapan)*1401201008060402001999

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202339Description:Between1999and2023,thenumberofdigitalcamerasshippedbyCIPA*companiestodifferentregionsarounddecreased.In2023,CIPAcompaniesshippedapproximately1.93milliondigitalcamerastoEurope.

ReadmoreNote(s):Worldwide;1999to2023;CIPACompanies;*TheabbreviationCIPAstandsfor"Camera&ImagingProductsAssociation".TheCIPAisthetradeassociationfortheJapanesephotoindustry.Includesdatafromthefollowingproducers:[...]

ReadmoreSource(s):CIPAShipmentsofdigitalstillcameraswithabuilt-inlensbyCIPAcompaniesfrom2003to2023,bydestination(inmillions)Shipmentsofdigitalcameraswithabuilt-inlens2003-2023,bydestinationJapanEuropeNorth-andLatinAmerica**AsiawithoutJapanOtherworldregions1201008060402002003

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202340Description:Thenumberofdigitalstillcameraswithbuilt-inlensesshippedeachyearfrom2003to2023,witharegionaldistribution,seesadeclineinallregions.Atotalof410thousandcameraswereshippedtoEuropebyCIPAcompaniesin2023.

ReadmoreNote(s):Worldwide;2003to2023;CIPAcompaniesSource(s):CIPAUnitshipmentsofdigitalstillcameraswithaninterchangeablelensbyCIPAcompaniesfrom2003to2023,byregion(inmillions)Digitalcamera(interchangeablelens)shipmentsworldwide2003-2023,byregionJapanEuropeNorthandLatinAmerica**AsiawithoutJapanOtherAreas25201510502003

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202341Description:Thenumberofdigitalstillcameraswithinterchangeablelensesthatwereshippedtovariousregionsworldwidefrom2003to2023sawadeclineafter2013.In2023,around1.57millioncameraswereshippedinNorthAmerica.

ReadmoreNote(s):Worldwide;2003to2023;CIPAcompaniesSource(s):CIPAGoPro'srevenueworldwidefrom2012to2023,byregion(inthousandU.S.dollars)GlobalrevenueofGoPro2012-2023,byregionAmericasEurope,MiddleEastandAfrica(EMEA)AsiaandPacificareacountries(APAC)1,800,0001,600,0001,400,0001,200,0001,000,000800,000600,000400,000200,0000201220132014201520162017201820192020202120222023Year42Description:Duetotheeconomicsituation,GoPro'srevenuein2023waslowerthatinthepreviousyear.46.7percentofthefirm'srevenuewasgeneratedintheAmericas,amountingtoover469mllionU.S.dollars.EuropeandtheEMEAregionfollowed.

ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProMarketshareofrentalcamerasintheU.S.from2020to2023,bybrandMarketshareofrentalcamerasintheU.S.2020-2023,bybrand202020212022202345%40%35%30%25%20%15%10%5%0%CanonSonyNikonBlackmagic

PanasonicLeicaREDFujiGoProInsta360BirdDogARRI43Description:IntheUnitedStates,Canoncameraswerethemostrentedcamerasfrom2020to2023,withashareofroughly33.4percentin2023.Sonyrankedsecond,withashareof32.7percent.Otherbradsoccupysmallerratiosofthemarket.

ReadmoreNote(s):UnitedStates;2020to2023;basedonrentalsfromSource(s):LensrentalsCHAPTER

08XRdevicesAR/VRB2CmarketrevenueintheUnitedStatesfrom2017to2027,bysegment(inbillionU.S.dollars)AR/VRB2CmarketrevenueintheU.S.2017-2027,bysegmentARSoftwareARHardwareVRHardwareARAdvertisingVRSoftwareVRAdvertising4.276.05.04.03.02.01.00.04.94.63.943.323.613.273.132.932.892.842.162.691.382.541.332.431.222.361.872.252.021.870.751.65190.671.641.191.511.161.11.11.050.990.910.230.870.490.860.830.630.040.430.040.380.340.280.190.150.1840.040.040.040.040.050.050.050.050.052017201820192020202120222023202420252026202745Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Ingeneral,theindicatorappeartoexhibitapositivetrend,withmoresegmentsshowingincreasingvaluesratherthandecreasingvaluesuntil2027.Amongthem,thesegmentARSoftwareattainsthehighestvaluethroughouttheentireperiod,reaching4.9billionU.S.dollars.ReadmoreNote(s):UnitedStates;2017to2027Source(s):Advertising&MediaInsightsVirtualreality(VR)headsetsalesvolumeintheUnitedStatesfrom2018to2028(inmillionpieces)VRheadsetsalesvolumeintheU.S.2018-20285.04.54.03.53.04.684.454.394.414.374.314.33.722.52.01.51.00.50.02.271.591.342018201920202021202220232024202520262027202846Description:Thevolumeinthe'VRHeadsets'segmentoftheconsumerelectronicsma