美国优步科技Uber Technologies分析报告-培训课件外文版2024.6

COMPANIES

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PRODUCTSUberTechnologiesCHAPTER

01OverviewRide-sharingmarketsizeworldwidefrom2017to2023withaforecastthrough2028(inbillionU.S.dollars)Forecast:Ride-sharingmarketsizeworldwide-2017-2028250200150215.7202.4190.1178.2165.6154133115.7113105.797.5210050079.582020201720182019202120222023202420252026202720283/statistics/1155981/ride-sharing-market-size-worldwideTheglobalride-sharingmarketisexpectedtogrowtobymorethan40percentbetween2023and2028.Themarketvalueisexpectedtoamountaround216billionU.S.dollarsin2028.DiDi,Uber,andLyftareamongthekeyplayersinthisindustry.

ReadmoreNote(s):Worldwide;2017to2028Source(s):MobilityMarketInsightsRevenueofselectedsegmentsofthemobilityservicesmarketworldwidefrom2019to2028(inmillionU.S.dollars)Revenueofmobilityservicesegmentsworldwide2019-2028FlightsPublicTransportationRide-hailingTrainsCarRentalsBusesCar-sharingBike-sharingE-Scooter-sharing1,800,0001,600,0001,400,0001,200,0001,000,000800,000600,000400,000200,000020192020202120222023202420252026202720284Description:Overtheforecastperioduntil2028,therevenueisforecasttoexhibitfluctuationsamongtheninesegments.Ingeneral,theindicatorappearstoexhibitapositivetrend,withmoresegmentsshowingincreasingvaluesratherthandecreasingvaluesuntil2028.Amongthem,thesegmentFlightsattainsthehighestvaluethroughouttheentireperiod,reaching732.7billionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2028Source(s):MobilityMarketInsightsUsersofselectedsegmentsofthemobilityservicesmarketworldwidefrom2019to2028(inmillions)Usersofselectedsegmentsofmobilityservicesmarketworldwide2019-2028PublicTransportationRide-hailingFlightsTrainsBike-sharingCarRentalsBusesE-Scooter-sharingCar-sharing12,00010,0008,0006,0004,0002,000020192020202120222023202420252026202720285Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallninedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentPublicTransportationstandsoutwiththehighestvalueof4.5billionusers.ReadmoreNote(s):Worldwide;2019to2028Source(s):MobilityMarketInsightsGlobalshareofurbantripsbysharedon-demandmobilityinmegacitiesfromin2021,withaforecastthrough2035Projectedtripshareofsharedon-demandmobilityinmegacities2021&203525%20%15%10%5%0%20212025*2030*2035*6Description:In2021,sharedon-demandmobilityservicesaccountedforeightpercentoftripsinmegacitiesworldwide.On-demandmobility,includingrobo-taxis,isexpectedtoplayanincreasingroleinurbanmobilityinthefuture.By2035,forecastspredictthatthistypeofmobilityservicewillaccountfor23percentofallurbantripsinmega-cities.ReadmoreNote(s):Worldwide;2021;*Forecast.ThesourcemodelledthemodalsharesbasedonthecitiesofNewYork,LosAngeles,Paris,London,Moscow,Shanghai,Beijing,Chongquin,Guangzhou,Tianjin,Shenzhen,Tokyo,andOsaka.

ReadmoreSource(s):BCGMobility-as-a-service(MaaS)marketsizeworldwidein2021withaforecastfor2030(inbillioneuros)Forecast:MaaSmarketsizeworldwide2021and20306005004003005002001261000202120307Description:TheascentofMobility-as-a-Service(MaaS)platforms,sharedcars,andothertransportationtechnologieshavetransformedurbanmobility.By2030,theMaaSmarketisexpectedtoreach500billioneurosworldwide.

ReadmoreNote(s):Worldwide;2021withaforecastfor2023Source(s):DeloitteValuepooloftheride-hailingandtaximarketworldwidein2020withaforecastfor2025and2030,bysegment(inbillionU.S.dollars)Worldwide:Ride-hailingandtaxiservicesvaluepoolbysegment2020-2023AirtaxisCarpoolingBus-poolingRide-hailing4504003503002502001501005002020202520308Description:Ride-hailingcomprisesthelargestshareoftheglobalride-hailingandtaximarketandisexpectedtonearlydoubleby2030.Between2020and2030,airtaxisarealsoexpectedtoenterthemarket,makingup22billionU.S.dollarsintheglobaltaxiandride-hailingvaluepoolby2030.ReadmoreNote(s):Worldwide;2020;basedonJune2022modelling.Source(s):OliverWymanRevenueforecastforautonomoustaxisin2027and2030(inbillionU.S.dollars)Worldwide:autonomoustaxisrevenueforecast2027and203010,0009,0008,0007,0006,0009,0005,0004,0004,0003,0002,0001,0000202720309Description:Therehasbeenagrowinginterestworldwideindevelopingandutilizingautonomoustaxis.Thisisexpectedtobothdecreasetheaveragecostsforpoint-to-pointtripsandtogenerateasignificantamountofrevenue.Itisexpectedthattheyearlyrevenuegeneratedfromautonomoustaxiswillgrowto4trilliondollarsin2027andwillmorethandoubleby2030,reaching9trilliondollars.ReadmoreNote(s):Worldwide;basedonMay2023modellingSource(s):ArkInvestRevenueofthemobilityservicesmarketinAfricafrom2020to2028(inmillionU.S.dollars)RevenueofmobilityservicemarketinAfrica2020-2028FlightsPublicTransportationCarRentalsRide-hailingTrainsBusesBike-sharingCar-sharingE-Scooter-sharing35,00030,00025,00020,00015,00010,0005,000020202021202220232024202520262027202810Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallninedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentFlightsstandsoutwiththehighestvalueof11.9billionU.S.dollars.ReadmoreNote(s):Africa;2020to2028Source(s):MobilityMarketInsightsRevenueofsegmentsofthemobilityservicesmarketintheAmericasfrom2020to2028(inmillionU.S.dollars)RevenueofmobilityservicemarketsegmentsintheAmericas2020-2028FlightsPublicTransportationRide-hailingCarRentalsTrainsBusesCar-sharingE-Scooter-sharingBike-sharing450,000400,000350,000300,000250,000200,000150,000100,00050,000020202021202220232024202520262027202811Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2028.Amongthem,thesegmentFlightsachievestherelativelyhighestvaluethroughouttheentireperiod,reaching205.5billionU.S.dollars.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica,LAC;2020to2028Source(s):MobilityMarketInsightsRevenueofsegmentsofthemobilityservicesmarketintheAsiafrom2020to2028(inmillionU.S.dollars)MobilityservicesegmentrevenueinAsia2020-2028FlightsRide-hailingTrainsPublicTransportationCarRentalsBike-sharingBusesCar-sharingE-Scooter-sharing800,000700,000600,000500,000400,000300,000200,000100,000020202021202220232024202520262027202812Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallninedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentFlightsstandsoutwiththehighestvalueof350.4billionU.S.dollars.ReadmoreNote(s):Asia;2020to2028Source(s):MobilityMarketInsightsRevenueofselectedsegmentsofthemobilityservicesmarketinAustralia&Oceaniafrom2019to2028(inmillionU.S.dollars)Revenueofmobilityservicesmarket2019-2028FlightsPublicTransportationRide-hailingCarRentalsCar-sharingTrainsBusesE-Scooter-sharingBike-sharing25,00020,00015,00010,0005,0000201920202021202220232024202520262027202813Description:Overtheforecastperioduntil2028,therevenueisforecasttoexhibitfluctuationsamongtheninesegments.TheindicatordecreasestowardstheendoftheforecastperiodonlyinthesegmentBuses,whiletheremainingsegmentsfollowapositivetrend.Thedifferencebetween2019and2028amountstoanabsolutevalueof6.5millionU.S.dollars.ReadmoreNote(s):AustraliaandOceaniaSource(s):MobilityMarketInsightsRevenueofsegmentsofthemobilityservicesmarketinEuropefrom2019to2028(inmillions)RevenueofmobilityservicesegmentsinEurope2019-2028FlightsPublicTransportationTrainsRide-hailingCarRentalsBusesCar-sharingE-Scooter-sharingBike-sharing400,000350,000300,000250,000200,000150,000100,00050,0000201920202021202220232024202520262027202814Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.EspeciallynotableistheremarkablyrobustgrowthobservedintheFlightssegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching2.7billionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat524.7444millionU.S.dollars.ReadmoreNote(s):Europe;2019to2028Source(s):MobilityMarketInsightsCHAPTER

02FinancialsGlobalnetrevenueofUberfrom2013to2023(inbillionU.S.dollars)Uber'snetrevenueworldwide2013-2023403537.2831.883025201510517.461311.311.1420207.56.51.50.50.10201320142015201620172018201920212022202316Description:UberTechnologiesgeneratedaround31.88billionU.S.dollarsinnetrevenuein2022.Theride-hailingproviderhasaround150millionmonthlyusersallovertheworld.Ride-sharingservicesRide-sharingcompaniesprovidepeer-to-peeraccesstoameansoftransportationwheremultiplepeoplearepaireduptoarriveatthesamedestination.Ride-sharingservicesareadaptingtothefutureofurbantransportation.OneofthebigplayersintheindustryisUber,availablein70countriesand[...]

ReadmoreNote(s):Worldwide;2013to2023Source(s):UberGlobalgrossbookingvolumeofUberfromQ32016toQ42023(inbillionU.S.dollars)Uberquarterlygrossbookingsworldwide2016-2023403530252037.5835.2833.631.4130.7529.0829.1226.4525.8923.1121.919.5417.1514.7518.1316.4715.7614.6515.7814.1712.731510512.0110.8910.3510.229.058.087.36.95.40Q3

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'2317Description:Despitethecontroversythatsurroundsthecompanyinmanyplaces,Uber`sglobalpresencehasincreasedenormouslyoverthelastyears;sincelate2016thetotalvalueofUberbookingsworldwidehasgrownmorethanfivetimes,reachingover37.6billionU.S.dollarsinthefirstquarterof2022,itshighestrecordedbookingstodate.UberEatswasresponsiblefor47percentoftotalfooddeliverybookingsintheUnitedStatesin2023.ꢀRidesharingRidesharingservicesareonlinenetworks[...]

ReadmoreNote(s):Worldwide;Q32016toQ42023Source(s):UberGlobalcostsandexpensesofUberfromQ12018toQ32023(inbillionU.S.dollars)Uber'squarterlycostsworldwide2018-20231099.098.98.98.79

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Q3'2318Description:Inthethirdquarterof2023,UberreportedcostsandexpensesofjustunderninebillionU.S.dollarsworldwide.CostshaveremainedrelativelystablesinceQ22022.

ReadmoreNote(s):Worldwide;Q12018toQ32023Source(s):UberNetincomeorlossattributabletoUberTechnologiesfromFY2016toFY2023(inmillionU.S.dollars)Uber'snetincome2016-20234,0002,0001,8879970-2,000-4,000-6,000-8,000-10,000-370-496-4,0332017-6,7682020-8,5062019-9,1412022201620182021202319Description:Uberreportedanetprofitofnearly1.9billionU.S.dollarsin2023.ThiswasthefirsttimethatUberhasbeenprofitablesince2018.Thecompanyreportedlossesconsistentlybetween2016and2022,exceptin2018whenthecompanyreportedprofitsofjustunderonebillionU.S.billiondollars.ReadmoreNote(s):Worldwide;FY2016toFY2023Source(s):UberDistributionofUber'semployeesworldwidefrom2017to2023,bygenderUber:globalcorporatedemographybygender2017-2023MaleFemale120%100%80%60%40%20%0%201720182019202020212022202320Description:Ridesharingplatform,Uberhasbeenincreasingthegenderdiversityofitsworkforce,whichwas57.4percentmaleand42.6percentfemaleasof31December2022.TheabovefiguresonlyrefertostaffthatareemployeddirectlybyUber,anddonotincludedrivers.Ubertaketheviewthattheirdriversareindependentcontractors,ratherthancompanyemployees.ThesameistruefortheirmaincompetitorintheU.S.market-Lyft.Thismeansthatdriversneedtopayforalloperatingcostsout[...]

ReadmoreNote(s):Worldwide;2017to2023;*DataareasofMarchfor2017to2019andasofAugustfor2020andDecember31ofthepreviousyearfor2021,2022,and2023.Valuespriorto2020weretakenfrompreviouseditions.Toretrievethedata,[...]

ReadmoreSource(s):UberCHAPTER

03SegmentsNumberofridesbyUberworldwidefromQ22017toQ42023(inmillions)Uber'snumberofridesworldwidebyquarter2017-20233,0002,6012,4412,5002,0001,5001,0005002,2822,1242,1041,9531,9071,8721,7701,7691,7131,6771,6581,6411,5501,5111,4931,4431,4471,3481,2421,1841,1361,0889858897370Q2

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'2322Description:Inthefourthquarterof2023,Uber'sridershipworldwidetotaled2.6billiontrips.Thiscomparesto2.1billiontripsinthefirstquarterof2022,representinganincreaseof24percentyear-on-year.

ReadmoreNote(s):Worldwide;Q22017toQ42023Source(s):UberRevenueofUberfrom2017to2023,byregion(inbillionU.S.dollars)Uber'srevenuebyregion2017-2023U.S.andCanadaLatinAmericaEMEAAPAC*35302520151050201720182019202020212022202323Description:In2023,UberTechnologiesgeneratedover27billionU.S.dollarsinrevenuefromitsoperationsintheUnitedStatesandCanada.Thecompany'srevenuehasgrowninallregions,buttheEurope,MiddleEast,andAfricaregionhasexperiencedparticularlystrongyear-on-yeargrowth.Themobiletransportationnetworkcompanyhadmorethan150millionmonthlyusersallovertheworldattheendofthatyear.ReadmoreNote(s):Worldwide;2017to2023Source(s):UberAdvertisingexpensesofUberTechnologiesfrom2018to2023(inbillionU.S.dollars)UberTechnologiesadspend2018-20231.81.61.41.71.71.71.31.31.21.00.80.60.40.20.0120182019202020212022202324Description:UberTechnologiesinvested1.7billionU.S.dollarsinadvertisingactivitiesin2023.Thespendinghasremainedflatforthelastthreeyears.ReadmoreNote(s):Worldwide;2018to2023Source(s):UberUberbrandawareness,usage,popularity,loyalty,andbuzzamongmobilityserviceusersintheUnitedStatesin2023UberbrandprofileintheUnitedStates2023100%92%90%80%70%60%50%40%30%20%10%0%63%63%56%48%UberawarenessUberpopularityUberusageUberloyaltyUberbuzz25Description:HowhighisthebrandawarenessofUberintheUnitedStates?ReadmoreNote(s):UnitedStates;15June2023to29August2023;845respondents;18-64years;respondentswhousemobilityservicesSource(s):

ConsumerInsightsRevenueofUberfrom2017to2023,bysegment(inmillionU.S.dollars)Uber'srevenuebysegment2017-2023MobilityDeliveryFreightOther40,00035,00030,00025,00020,00015,00010,0005,0000201720182019202020212022202326Description:In2023,UberTechnologiesgeneratednearly20billionU.S.dollarsinrevenuefromitsmobilitysegment,whichincludesitsride-sharingoperations.Thedeliveryandfreightsegmentsconstituteasmallershareofthecompany'srevenuesbutwhilethedeliverysegmenthasbeengrowingoverthepastyears,thefreightsegmenthasdecreasedby24percent.ReadmoreNote(s):Worldwide;2017to2023Source(s):UberMonthlynumberofUber'sactiveusersworldwidefrom2017to2023,byquarter(inmillions)MonthlyusersofUber'sride-sharingappworldwide2017-20231601401201501421371311301241221181151111091031031019998100806040200939391827876706862575549Q1

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'2327Description:Inthefourthquarterof2023,150millionpeopleusedtheUberappatleastoncepermonth.Thisisa14.5percentincreasecomparedtothefourthquarterof2022.Uberisoneofthemostpopularride-sharingappsintheworld.BasedinSanFrancisco,theirglobalnetrevenueamountedto37.28billionU.S.dollarsin2023.Contributingtotheirrevenueisthe9.4billionridesthatweredeliveredviatheUberappthatyear.In2022,Ubergenerated137.9billionU.S.dollarsingross[...]

ReadmoreNote(s):Worldwide;2017to2023;*Thesourcedefinesthemonthlyactiveplatformconsumers(MAPC)asuserswhotakeatleastonerideonUberorbuyatleastonemealonUberEats.

ReadmoreSource(s):UberMonthlyappdownloadsofUberEatsworldwidefromJanuary2020toJanuary2024(inmillions)UberEats:monthlyappdownloadsworldwide2020-20249.58.57.56.55.54.53.52.528/statistics/1456474/ubereats-monthly-app-downloads-worldwideInJanuary2024,UberEatsgarneredaround3.6millionappdownloadsworldwide.TheU.S.-basedonlinefooddeliverycompany'smobiletrafficpeakedinApril2020,whenitsmobileapplicationwasdownloadedapproximately8.2milliontimesglobally.ReadmoreNote(s):Worldwide;January2020toJanuary2024;freeappdownloadsfromallappstoresSource(s):AppMagicCHAPTER

04CompetitorsLeadingride-hailingandtaxioperatorsworldwideasofNovember2022,bymarketshareLeadingride-hailingoperatorsworldwidebymarketshare2022Uber25%Other44%Lyft8%Bolt5%inDriver5%Grab4%YandexGo2%Ola2%Gojek2%DiDiRider3%30Description:Uberdominatedtheglobalmarketforride-hailing,withamarketshareof25percentin2022.Lyftwasrankedadistantsecondwithamarketshareofeightpercent.ReadmoreNote(s):Worldwide;2022Source(s):MobilityMarketInsightsLeadingmobilityservicesrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knownmobilityservicesintheUnitedStates2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%UberLyft89%85%EnterpriseCarShareZipcar64%39%LimeTuro37%36%CurbUrbi29%29%LGetaroundGIGCarShareFree2MoveGett26%25%25%24%24%31Description:TheSanFranciscobasedUberisthemostwell-knownmobilityserviceproviderintheU.S.Foundedin2009,itisrecognizedby89%ofrespondentsintheUnitedStates.AnotherCaliforniabasedserviceLyftcomesonnumbersecondinthislist,followedbyEnterpriseCarShareandZipcar.ReadmoreNote(s):UnitedStates;JunetoAugust2023;1243respondents;18-64yearsSource(s):ConsumerInsightsGlobalrevenueofLyftfrom2016to2023(inbillionU.S.dollars)Lyft'srevenueworldwide2016-20235.04.54.44.14.03.53.02.52.01.51.00.50.03.623.212.362.161.060.342016201720182019202020212022202332Description:In2023,theride-hailingprovidernetworkcompanyLyftgenerated4.4billionU.S.dollarsinrevenueworldwide.LyftprovidestransportationservicesintheUnitedStatesandCanada.ReadmoreNote(s):Canada,UnitedStates;2016to2023Source(s):LyftActiveridersofLyftfrom2016to2023,byquarter(inmillionrides)Lyft-activeridersbyquarter2016-20232522.922.322.4

22.421.821.521.220.520.3120.3619.8619.6201510518.918.718.617.817.417.115.51413.512.612.5

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'2333Description:Inthefourthquarterof2023,theSanFrancisco-basedride-sharingservice,Lyft,hadover22millionactiveriders,anincreaseofabouttenpercentcomparedtothefourthquarterof2022.Anactiveriderisdefinedasauserthatbooksatleastonerideinaquarter.ReadmoreNote(s):NorthAmerica;Q12016toQ42023Source(s):LyftRevenueofChineseride-hailingserviceproviderDidiChuxingfrom2018to2022(inbillionyuan)RevenueofDidiChuxing2018-2022200180173.83154.79160141.74140.79135.291401201008060402002018201920202021202234Description:In2022,DidiChuxinggeneratedatotalrevenueofapproximately141billionyuanglobally,a19percentdecreasecomparedtothepreviousyear.DidiChuxingistheride-hailingmarketleaderinChinaandissuedaninitialpublicofferingintheUnitedStatesinJune2021.ReadmoreNote(s):Worldwide;2018to2022Source(s):DiDiRevenueofChineseride-hailingserviceproviderDidiChuxingfrom2018to2022,bysegmentandregion(inbillionyuan)RevenueofDidiChuxing2018-2022,bysegmentChinamobilityInternationalride-hailingandfooddeliveryOtherinitiatives9.68200180160140120100803.624.871.985.7691.672.335.86160.52147.94133.21133.65125.9360402002018201