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INDUSTRIES
&
MARKETSDishwashing
Detergents:market
data
&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor1819MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121516AverageRevenue
per
CapitaOnlineRevenueShareMobile/DesktopSplit2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Dishwashing
Detergents
market
is
a
fast
growing
marketOverview:
SummarySummaryConsumers’
awareness
when
purchasingeveryday
products
hasincreased
inrecent
years.
Price
and
brandsare
taking
abackseat
andsustainability
isbecoming
anincreasingly
important
topicforconsumers.
Evenifconventionalcleaning
agentsarethecheaper
alternative,
more
andmore
consumers
arechoosing
to
usecleaning
agentsthatareless
harmfultonatureand
humans.Sustainability
not
only
includesmore
environmentally
friendly
and
degradableingredients;
packagingisalsoakey
issue.
Attitudes
towards
plasticusageandrecycling
havechangedandarebecoming
more
important
toconsumers.Products
thatfocusonsustainabilityhaverecently
developed
fromanicheproduct
to
atopseller.5Sources:Market
Insights
2023Dishwashing
Detergents
is
an
important
part
of
the
Home
&
Laundry
CaremarketOverview:
Market
DefinitionMarket
definitionThedishwashing
detergents
market
covers
cleaning
products
usedforwashingupand
cleaning
dishesand
cutlery.
Both
detergentsfor
dishwashers
andhanddishwashing
detergents
inliquid,powder,
or
tabformare
includedinthismarket.Onlyretail
salestoprivatecustomers
(B2C)
arerepresented
intherevenue
figuresshown;
B2B
sales
to
bulkconsumers
arenot
takenintoaccount.Thedishwashing
detergents
pageprovides
market
insightsand
examineschangesinrevenue
trends,users,
and
average
revenue
peruser.
Saleschanneldata
isalsodisplayed.
Thesales
channel
provides
the
ratiobetween
onlineandofflinepurchases
and
thecomparison
between
purchasesmadeviamobile
anddesktopdevices.
Themarket
dataonly
covers
the
B2Cmarket,
andrevenue
isestimated
based
onwhere
the
transaction
occurs.
Detailed
definitionsandexplanationsforeach
market
canbefoundonthecorresponding
pages.6Sources:Market
Insights
2023Dishwashing
Detergents
accounted
for13.69%
of
the
Home
&
Laundry
Caremarket
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
inthedishwashingdetergents
market
amountsto
US$26.95bn
in2023.Themarket
isexpected
togrow
annuallyby
5.32%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:Inglobalcomparison,
most
revenue
isgenerated
inthe
United
States(US$3,629.00m
in2023).•Dishwashing
powder•Dishwashing
tablets•Dishwashing
Detergents
forbulkconsumers
(B2B)Inrelation
to
totalpopulationfigures,perperson
revenues
of
US$3.51
aregenerated
in2023.•Dishwashing
liquid•Hand
dishwashing
detergents7Sources:Market
Insights
2023CHAPTER
2Market
NumbersDishwashing
Detergents
revenue
are
estimated
to
increase
at
a
CAGR(1)
of
4.7%from2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$34.932.5+4.7%(1)31.129.828.427.026.124.724.022.322.0201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$9.6bn,
Asia
is
the
biggest
market
among
selected
regions,
in2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+5.8%(1)13.4+5.3%(1)+4.4%(1)9.68.97.5+11.5%(1)6.65.84.6+4.9%(1)2.40.30.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$3.4bn,
the
United
States
is
the
biggest
market
amongselected
countries,
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+3.4%(1)4.1+3.6%(1)3.42.92.3+3.4%(1)+2.9%(1)+5.0%(1)1.21.00.91.00.90.72022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Dishwashing
Detergents
average
revenue
per
capita
are
estimated
to
increaseat
a
CAGR(1)
of
3.9%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$4.44.1+3.9%(1)4.03.83.73.53.43.23.23.03.02018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$10.4,
Australia
is
the
biggest
marketamong
selected
regions,
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+3.6%(1)+5.3%(1)12.910.610.5+3.7%(1)7.87.25.8+9.0%(1)+5.2%(1)3.22.92.11.92022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$13.3,
France
is
the
biggest
marketamong
selected
countries,
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+2.7%(1)+3.4%(1)+4.6%(1)15.6+2.9%(1)14.013.213.311.911.410.010.1+3.7%(1)2.01.62022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Inthe
Dishwashing
Detergents
market,
online
revenue
share
reached
7.3%
in2022FurtherMarket
AnalysisOnline
revenue
share100.0%100.0%100.0%94.7%100.0%93.7%100.0%92.7%100.0%92.3%7.7%100.0%91.0%100.0%89.4%100.0%89.1%100.0%88.6%96.4%95.8%10.6%202510.9%202611.4%20273.6%4.2%5.3%9.0%20246.3%20217.3%20222018201920202023OnlineOffline15Sources:Market
Insights
2023Inthe
Dishwashing
Detergents
market,
mobile
revenue
share
reached
49.1%
in2022FurtherMarket
AnalysisMobile/desktop
split100.0%57.8%100.0%100.0%55.0%100.0%53.5%100.0%50.9%100.0%48.8%100.0%47.0%100.0%45.3%100.0%43.6%100.0%41.9%56.5%58.1%202756.4%202654.7%202553.0%202451.2%49.1%202246.5%202145.0%202043.5%201942.2%20182023MobileDesktop16Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
curre
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