全球操作系统行业市场前景及投资研究报告-培训课件外文版2024.6windows

DIGITAL

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TRENDSOperatingsystemsCHAPTER

01OverviewInformationtechnology(IT)spendingonenterprisesoftwareworldwidefrom2009to2024(inbillionU.S.dollars)Enterprisesoftwaretotalworldwideexpenditure2009-20241,2001,0008001,029.42913.33783.46615600529477419369400326310310297285269244.642010225.512009200020112012201320142015201620172018201920202021202220232024*3Description:In2023,ITspendingonenterprisesoftwareamountedtoaround913billionU.S.dollarsworldwide,agrowthof12.4percentfromthepreviousyear.Likenearlyallsub-segmentsoftheITservicesindustry,theenterprisesoftwaremarkethasexperiencedhighlevelsofgrowthinrecentyears,withmarketrevenuesmorethandoublinginthedecadebetween2010and2020.TheCOVID-19globalpandemicalsodidnotslowdowngrowthinthesoftwaresectorasinitiallyfeared.Forfurther[...]

ReadmoreNote(s):Worldwide;2009to2024;*ForecastReadmoreSource(s):GartnerRevenueofthesoftwaremarketworldwidefrom2016to2027,bysegment(inbillionU.S.dollars)Softwaremarketrevenueworldwide2016-2027,bysegmentEnterpriseSoftwareApplicationDevelopmentSoftwareSystemInfrastructureSoftwareProductivitySoftware900800700600500400300200100088.44156.485.68153.982.76150.579.63147.176.32143.372.8813969.3413465.15125.562.93122.260.5421756.24111.8203.4190.652.42106.8118.2118.6177.7165.3153.5141.4126.5128.5107.497.51160.92016344.4323.2302.9282.3262.4243.3224.22021201.52019205.62020189.72018174.420172022*2023*2024*2025*2026*2027*4Description:Enterprisesoftwarehasthelargestshareoftheoverallsoftwaremarket,withworldwiderevenuesamountingtoover200billionU.S.dollarsin2021,accordingtotheTechnologyMarketOutlook.Duetotheimpactofthecoronavirus(COVID-19)outbreak,theglobalsoftwaremarketgrowthsloweddownconsiderablyin2020;however,theindustryisexpectedtoresumestronggrowthin2021,withapplicationdevelopmentandenterprisesoftwareprojectedtomarkthestrongest[...]

ReadmoreNote(s):Worldwide;2016to2021;*Forecast.TheSoftwaremarketrepresentsthetotalmarketforSoftware.Relevanttop-levelsoftwaresegmentsincludeProductivitySoftware,EnterpriseSoftwareaswellasSystemInfrastructureSoftwareand[...]

ReadmoreSource(s):TechnologyMarketInsightsMarketshareheldbytheleadingcomputer(desktop/tablet/console)operatingsystemsworldwidefromJanuary2012toFebruary2024Globalmarketshareheldbycomputeroperatingsystems2012-2024,bymonthWindowsWin7Win10Win8.1Win8WinXPWinVistamacOSiOSAndroidChromeOSLinuxOther/Unknown120%100%80%60%40%20%0%5Description:Microsoft’sWindowsisthemostwidelyusedcomputeroperatingsystemintheworld,accountingfor68.15percentshareofthedesktop,tablet,andconsoleOSmarketinFebruary2024.Apple’smacOSranksasthenextmostwidelyusedoperatingsystem,whileitsiOSmobileoperatingsystem,thestandardinstallationonalliPaddevices,ranksfourth.LinuxOSversionsserveastheprimaryoptionforuserswhopreferopen-sourcesoftwareandintendtoavoidtheinfluenceofmajorOS[...]

ReadmoreNote(s):Worldwide;2012to2024Source(s):StatCounterDistributionofGooglesegmentrevenuesfrom2017to2023Google:revenuedistribution2017-2023,bysegmentGoogleadvertisingrevenuesGooglecloudrevenuesGooglesubscriptions,platforms,anddevices*120%100%80%60%40%20%0%20172018201920202021202220236Description:Advertisingremainedthemainrevenue-generatingsegmentforGooglein2023.Duringtheexaminedyear,77.8percentofGoogle’srevenuecamefromadvertisingonGooglepropertiesandYouTube.TheGoogleCloudrevenuesegmentgenerated10.8percentofthecompany'srevenues,upfrom4.3percentin2018.ReadmoreNote(s):Worldwide;2017to2023;*Alphabet's202310kcompanyreportstartedlistingGoogle's"otherrevenues"as"subscriptions,platforms,anddevices."GoogleadvertisingrevenuesaregeneratedonourGoogleproperties(includingGoogle[...]

ReadmoreSource(s):Alphabet;GoogleShareofApple'srevenuebyproductcategoryfromthe1stquarterof2012tothe1stquarterof2024Apple'srevenuesharebyoperatingsegment2012-2024,byquarteriPhone*Mac*iPad*Wearables,homeandaccessories***Services**120%100%80%60%40%20%0%1Q

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'23'247Description:Apple’siPhonesalesaccountedforover58percentofthecompany’soverallrevenueinthefirstquarteroffiscalyear2024,thelargestshareofallAppleproducts.Overtheyears,servicesaswellaswearables,homeandaccessorieshavemadeagrowingcontributiontoApple’snetsales.ReadmoreNote(s):Worldwide;FY2012to2024Source(s):Apple;CHAPTER

02Segment:ComputerOSPersonalcomputer(PC)vendorshipmentsworldwidefrom2009to2023,byquarter(inmillionunits)PCvendorshipmentsworldwide2009-2023,byquarterLenovoHPInc.DellAppleAsusAcerOthersToshiba120100806040200Q1

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'239Description:Lenovoshipped16.21millionpersonalcomputersduringthefourthquarterof2023,surpassingHP's13.95millionshipmentsinthatsamequarterandretainingitspositionasmarketleader.Delloccupiesthethirdplaceonthelist,shippingnearly10millionPCs.Thereisagrowingtrendofconsolidation,withHP,Lenovo,andDelltakingupanincreasingPCmarketshare.ReadmoreNote(s):Worldwide;2009to2023Source(s):Gartner;Gizchina;HardwareZone;MacR;VentureBeatGlobalmarketshareheldbyoperatingsystemsfordesktopPCs,fromJanuary2013toFebruary2024OperatingsystemsmarketshareofdesktopPCs2013-2024,bymonthWindowsmacOSLinuxChromeOSOther/Unknown100%90%80%70%60%50%40%30%20%10%0%10Description:Microsoft'sWindowswasthedominantdesktopoperatingsystem(OS)worldwideasofFebruary2024,withamarketshareofaround72percent.Apple’sMacoperatingsystemhasgainedmarketshareovertheyears,growingtocommandaroundafifthofthemarket.LinuxandGoogle'sChromeOShaveretainedsmallbutstablemarketsharesinrecentyears.ReadmoreNote(s):Worldwide;2013to2024Source(s):StatCounterMonthlymarketshareheldbyWindowsoperatingsystemfordesktopPCsworldwidefromJanuary2017toNovember2023,byversionWindowsoperatingsystemsmarketshareofdesktopPCsworldwide2017-2023Win10Win11Win7Win8.1WinXPWin8WinVistaWin2003Other100%90%80%70%60%50%40%30%20%10%0%11Description:Windows10isthemostpopularWindowsdesktopoperatingsystem,accountingforamarketshareofaround68percentasofNovember2023.TheshareofdevicesrunningtheolderWindows7OShasslippedoverthepastyear,withthenewerWindows11runningonaround26.6percentofdevices.ReadmoreNote(s):Worldwide;2017to2023Source(s):StatCountermacOSmarketshareworldwidefromJanuary2018toFebruary2024,byversionmacOSversionmarketshareworldwide2018-2024macOSCatalinamacOSMojavemacOSHighSierramacOSSierraOSXElCapitanOSX10.10OSXMavericksOther90%70%50%30%10%-10%12Description:SinceApple'smacOSCatalina(10.15)wasreleasedinOctober2019,itdidnottakelonguntilitbecamethemostusedversionofmacOS.AsofFebruary2024,macOSCatalinacommandedastaggering95percentmarketshareofallApplecomputersworldwide.ReadmoreNote(s):Worldwide;2018to2024Source(s):StatCounterDistributionofthe500mostpowerfulsupercomputersworldwidefrom2017to2023,byoperatingsystemDistributionofthetop500supercomputersworldwide2017-2023,byOSLinux

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Others120%100%80%60%40%20%0%June2017June2018June2019June2020June2021June2022June202313Description:AsofJune2023,ofthe500mostpowerfulsupercomputersaroundtheworld,47percentwererunningtheLinuxoperatingsystem,whilst12.4percentoftheleadingsupercomputersusedtheCentOSoperatingsystem.

ReadmoreNote(s):Worldwide;2017to2023Source(s):TOP500CHAPTER

03Segment:TabletOSTabletvendorshipmentsworldwidefrom2011to2023,byquarter(inmillions)Tabletvendorshipmentsworldwide2012-2023,byquarterAppleSamsungLenovoAmazonHuaweiAsusLGElectronicsBarnes&NobleRCAAcerGroupXiaomiOthers908070605040302010015Description:Inthefourthquarterof2023,AppleiPadshipmentsamountedto14.9millionunits,anincreasefromthepreviousquarter.Applehasconsistentlyshippedthemosttablets,althoughmorerecentlyothercompanieshavebeensteadilyandsignificantlyincreasingtheirshipmentnumbers.ReadmoreNote(s):Worldwide;2011to2023Source(s):IDC;IHS;iSuppliMarketshareoftabletoperatingsystemsworldwidefrom2016to2024,byquarterMarketshareoftabletoperatingsystemsworldwide2016-2023,byquarteriOSAndroidWindowsOther70%60%50%40%30%20%10%0%Q1

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'2316Description:TheglobaltabletoperatingsystemsmarketisdominatedbyAndroidandAppleiOSandWindows.Androidhasgenerallybeenthemostpopularoperatingsystemfortabletsglobally,beingtheleadingOSfrom2016tothesecondquarterof2022.Bythethirdquarterof2022,Apple'siOSovertookAndroidastabletOSglobally,withamarketshareof54.7bythefourthquarterof2023.ReadmoreNote(s):Worldwide;2016to2023Source(s):StatCounterTabletAndroidoperatingsystemmarketsharebyversionworldwide2018to2023,byquarterTabletAndroidversionmarketshareworldwide2018-2023,byquarter23Honeycomb4KitKat5Lollipop6Marshmallow7Nougat8Oreo9Pie1011121314Other100%90%80%70%60%50%40%30%20%10%0%Q1'18Q2'18Q3'18Q4'18Q1'19Q2'19Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'2317/statistics/1118899/tablet-android-version-share-worldwideAsofQ42023,Android13ranonover23percentofalltabletAndroiddevicesworldwide,increasingfromjustover10percentinQ12023.Inthesameperiod,tabletsrunningAndroid12decreasedfromover12.8percenttoslightlyover10percent.

ReadmoreNote(s):Worldwide;2018to2023Source(s):StatCounterTabletAppleiOSoperatingsystemmarketsharebyversionworldwidefromJanuary2018toDecember2023TabletAppleiOSversionmarketshareworldwide2018-2023iOS7iOS8iOS9iOS10iOS11iOS12iOS13iOS14iOS15iOS16iOS17Other120%100%80%60%40%20%0%18Description:AsofDecemeber2023,thelatestversionofApple'siOS,version17,wasinstalledon40.3percentofiPadsworldwide,whilealmost22.1percentwererunningtheolderiOS16.

ReadmoreNote(s):Worldwide;2018to2023Source(s):StatCounterCHAPTER

04Segment:MobileOSWorldwidesmartphoneshipmentsforecastfor2023and2027,byoperatingsystem(inmillionunits)Smartphoneshipmentsworldwide2023-2027,byoperatingsystemAndroidiOS1,2001,123.3967.71,0008006004002000247.72252023202720Description:In2023,shipmentsofsmartphonesrunningonAndroidwereestimatedatover960billionunits,comparedtoonly225millionrunningApple'siOS.ShipmentsofbothAndroidandiOSdevicesareexpectedtoincreasein2027,withforecastsplacingshipmentsat1.1billionand248million,respectively.ReadmoreNote(s):Worldwide;2023to2024Source(s):IDCMarketshareofmobileoperatingsystemsworldwidefrom2009to2023,byquarterMarketshareofmobileoperatingsystemsworldwide2009-2023,byquarterAndroidiOSSamsungWindowsPhoneSymbianOSSeries40(Nokia)BlackBerryOSUnknown/Other90%80%70%60%50%76.7368.%92%

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'232269821/statistics/272698/global-market-share-held-by-mobile-operating-systems-since-2009Androidmaintaineditspositionastheleadingmobileoperatingsystemworldwideinthefourthquarterof2023withamarketshareof70.1percent.Android'sclosestrival,Apple'siOS,hadamarketshareof29.2percentduringthesameperiod.

ReadmoreNote(s):Worldwide;2012to2023Source(s):StatCounterMobileAndroidoperatingsystemmarketshareworldwidefromJanuary2018toFebruary2024,byversionMobileAndroidversionmarketshareworldwide2018-20245Lollipop6.0Marshmallow7Nougat8Oreo9.0Pie1011121314Other120%100%80%60%40%20%0%22Description:InFebruary2024,Android13heldthetopspotwithamarketshareof29.16percent,followedbyAndroid12at17.17percent,andAndroid11with16.64percent

ReadmoreNote(s):Worldwide;2018to2024Source(s):StatCounterShareofAppledevicesbyiOSversionworldwidefrom2016to2024*iOSversionshareofAppledevicesworldwide2016-2024EarlieriOS8iOS9iOS10iOS11iOS12iOS13iOS14iOS15iOS16iOS17120%100%80%60%40%20%0%50%50%60%63%65%66%72%79%81%81%81%81%84%85%87%88%89%9%39%11%41%9%32%8%30%7%23%11%28%7%18%10%16%5%13%6%13%6%14%5%15%4%11%5%8%7%10%3%7%5%2%May'16

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Feb.'2423Description:ThenewmobileoperatingsystemiOS17wasinstalledon66percentoftheAppledevicesthataccessedtheAppleAppStoreinFebruary2024,whiletheolderiOS16wasrunningon23percentofmobiledevicesandearlierreleasesontheremaining11percentReadmoreNote(s):Worldwide;2016to2024;*FiguressinceNovember2019representiPhonesonly.Releasedaterepresentsdataaccessdate.

ReadmoreSource(s):AppleCHAPTER

05OtherplatformsMarketshareofgameconsoleoperatingsystemsworldwidefrom2012to2023Gameconsoleoperatingsystemsmarketshareworldwide2012-2023PlayStationXboxNintendo93.99%90.71%87.79%84.92%90%70%50%30%10%-10%71.11%69.43%64.5%62.33%61.16%60.01%38.51%58.39%57.54%42.15%38.61%35.48%26.66%11.01%25.21%3.68%24.53%6.04%22.78%16.06%14.24%0.84%12.15%0.06%9.29%0%6%3%1.48%20190.31%20200.02%20210.01%20122013201420152016201720182022202325Description:In2023,Xbox'soperatingsystemsurgedahead,dominatingthemarketwitharemarkable93.99percentshare.PlayStation,oncetheleader,experiencedasignificantdroptojust6percent.Nintendomaintainedamarginalpresence,holdingamere0.01percentReadmoreNote(s):Worldwide;2012to2023Source(s):StatCounterDistributionofSteamgamingplatformusersoperatingsystemsusedasofSeptember2023Steamusersoperatingsystemsused2023Shareofusers50%0%10%20%30%40%60%70%80%90%100%110%Windows(TOTAL)Windows1064bitWindows1164bitWindows764bitOSX(TOTAL)96.94%57.97%37.43%1.23%1.43%MacOS13.5.264bitLinux(TOTAL]4.09%1.63%26Description:AsofSeptember2023,themostfrequentlyusedOSbyusersofthegamingplatformSteamwasWindowsatalmost97percent.Linuxfollowedinsecondplace,with1.6percent,aheadofOSXwith1.43percentshare.

ReadmoreNote(s):Worldwide;September2023Source(s):SteamMostcommonlyusedoperatingsystemsforOpenStackclouddeploymentsworldwideasof2023MostusedoperatingsystemforOpenStackclouddeploymentsglobally2023Shareofrespondents20%

25%0%5%10%15%30%35%40%45%50%UbuntuserverCentOS47%27%RedHatEnterpriseLinuxDebian12%5%OpenSUSEserverOther1%8%27Description:UbuntuserverandCentOSarethetwomostcommonlyusedoperatingsystemsrunningOpenStackclouddeploymentsworldwide,accordingtotheOpenStackUserSurveyin2023.Asofthattime,astaggering47percentofrespondentsreportedtheuseofUbuntuserverintheirorganizations,while27percentreportedusingCentOS.ReadmoreNote(s):Worldwide;2021;196respondents;OpenStackusersandcommunitymembersSource(s):OpenStackCHAPTER

06ConsumptionDesktopoperatingsystemsusedbydevelopersworldwidein2022and2023Developmentenvironmentoperatingsystemdistributionglobally2022-2023WindowsLinuxmacOSOther64%100%90%80%70%60%50%40%30%20%10%0%86%56%43%42%39%9%1%2022202329Description:Accordingtoa2023survey,some64percentofsoftwaredevelopersworkingwithdesktopenvironmentsworkonWindowsapplications,downfrom86percentofrespondentsinthepreviousyear.Meanwhile,theshareofsoftwaredeveloperswhousedmacOSfortheirdevelopmentenvironmentincreasedto42percentin2023,upform39percentinthepreviousyear.ReadmoreNote(s):Worldwide;2022to2023;26,348respondents;Developersfrom196countriesandregionsSource(s):JetBrainsDistributionofoperatingsystems(OS)amongenterpriseendpointsinNorthAmerican,WesternEuropeandAsiaPacific,asof2022EnterpriseendpointOSdistributioninNorthAmerica,WesternEuropeandAPAC2022Shareofenterpriseendpointdevices0%5%10%15%20%25%30%35%40%WindowsiOS36.4%33.6%MacOSXAndroidChromeOSLinux14.6%13.9%1%0.5%30Description:ThisstatisticshowstheoperatingsystemshareofenterpriseendpointdevicesinNorthAmerica,WesternEuropeandAsiaPacific,asof2022.Atthattime,theWindowsoperatingsystemwasrunningon36.4percentofenterpriseendpointdevicesintheseregions.ReadmoreNote(s):NorthAmerica,Europe,APAC;2022;datafromalmost50milliondevicesSource(s):DuoSecurityMarketshareheldbytheleadingcomputeroperatingsystemsintheUnitedStatesfromJanuary2012toSeptember2023MarketshareheldbyPCoperatingsystemsintheU.S.2012-2023,bymonthWindowsmacOSChromeOSiOSAndroidLinuxUnknown/other*90%80%70%60%50%40%30%20%10%0%-10%31Description:Microsoft'sWindowswastheleadingcomputeroperatingsystemintheUnitedStatesasofSeptember2023,withamarketshareofover54.7percent.Apple'sMacOS