全球电视外围设备行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSTV

Peripheral

Devices-marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaAverageprice

per

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

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KPIs,

e.g.,

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management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

TV

Peripheral

Devices

segment

boomed

in

2022,

driven

by

streaming

andtech

giants

like

Amazon,

Google,

and

Apple,

pointing

to

sustained

growthOverview:

SummarySummaryIn2022,

the

TVPeripheral

Devices

segment

continued

togrow

dueto

theincreasing

popularityof

streaming

services

andcontinuousimprovements

infunctionalityand

ease

ofuse.

Withtheexpansionof

the

smart

home

ecosystem,consumers

are

looking

forperipherals

thatcanintegrate

withtheirexistingdevices.

Theglobal

TVperipheral

devices

segment

revenue

reached

US$10

billionin2022,

a5.2%

increase

from

the

previous

year.Withregards

thelong-term

outlook,

the

TVperipheral

devices

segment

ispoisedforgrowth

asconsumers

look

forways

to

enhance

theirtelevision

viewingexperiences.

Asmore

andmore

people

choose

to

watch

TVshows

andmovies

viastreaming

ratherthan

traditional

cableor

satellite

TV,the

demand

forstreamingdevices

such

asChromecast,

Roku,

and

AppleTVhasgrown.Interms

ofkey

players,we

believe

thatestablishedtechgiantslikeAmazon,Google,

andApple

arelikely

to

continuedominating

the

market

dueto

theirstrong

brandrecognition,

productofferings,

andseamless

integrationwith

theirexistingecosystems.

Amazon

offers

Prime

Video,

Google

hasYouTube

TVandGoogle

PlayMovies

&TV,while

Appleprovides

access

to

itsAppleTV+

streamingservice.

Thisvertical

integrationbetween

contentand

devices

provides

thesecompanies

with

asignificantadvantageover

competitors

and

furtherstrengthenstheirposition

inthemarket.5Sources:Market

Insights

2023The

TV

Peripheral

Device

segment

advances

TV

functionality

with

wirelessconnectivity,

multi-functionality,

and

voice

command

controlOverview:

Market

DefinitionMarket

definitionDefinition:includesmart

TVboxesandstreaming

sticks.TheTVPeripheral

Device

segment

covers

the

devices

thatenhancethefunctionalityand

user

experience

of

televisions.

These

devices

include,but

arenotlimited

to,streaming

devices,

suchassmart

TVboxes

and

streaming

sticks,andvideoplayers.

Thetechnology

used

inthesedevices

continuestoadvance,with

anemphasison

wireless

connectivity

and

integration

withother

homeentertainment

devices.

There

isagrowing

trendtowards

multi-functional

devicesthatoffer

avariety

ofcontent

andentertainment

options,aswell

asdevices

thatcanbecontrolled

with

voice

commands.Smart

Remotes:

These

areremotes

thathaveadvanced

capabilities,suchasvoicecontrol

and

theabilityto

control

multiple

devices

withasingle

remote.Video

Players:

Thesedevices

allowuserstoplayphysicalmedia

suchasBlu-raydiscsand

DVD,

aswell

asdigital

content

stored

on

USBdrives

or

other

externalstorage

devices.Structure:TheTVPeripheral

Device

segment

canbebroken

down

into

three

productcategories:Smart

Streaming

Devices:

These

devices

allowusers

to

stream

video

content

frompopularplatformssuchasNetflix,Amazon

Prime

Video,

and

Hulu.Examples6Sources:Market

Insights

2023TV

Peripheral

Devices

accounted

for

1.01%

of

the

Consumer

Electronics

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheTVPeripheral

Devices

market

amountsto

US$11.1bn

in2023.

Themarket

isexpected

to

grow

annually

by7.44%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inthe

United

States(US$3,118.0min2023).•Voice-controlled

remotes

with•Streaming

servicesphysicalbuttons•Smartremotes

with

adisplayortouchscreenInrelation

to

totalpopulationfigures,perperson

revenues

of

US$1.45

aregenerated

in2023.•Dedicated

hubsforstreaming

media•1080P

blu-ray

players•DVDplayersInthe

TVPeripheral

Devices

market,

volume

isexpected

to

amount

to

329.2mpieces

by2028.

TheTVPeripheral

Devices

market

isexpected

to

show

avolumegrowth

of

10.0%

in2024.Theaverage

volume

perperson

inthe

TVPeripheral

Devices

market

isexpected

toamount

to

0.0pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersTV

Peripheral

Devices

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

7.5%from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$15.90.42.314.90.32.413.90.32.4+7.5%(1)12.90.312.00.311.10.310.20.32.49.70.22.58.80.22.68.00.27.70.12.83.13.513.212.24.111.24.810.29.38.37.26.45.13.72.820182019202020212022202320242025202620272028Smart

Streaming

DevicesVideo

PlayersSmart

Remotes9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

3.8

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+9.7%(1)6.7+5.8%(1)5.0+7.6%(1)3.93.63.42.2+5.5%(1)+7.9%(1)0.60.40.30.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

2.9

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+5.7%(1)+11.4%(1)4.13.42.91.8+5.5%(1)+5.7%(1)+6.7%(1)0.60.50.40.40.30.22022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV

Peripheral

Devices

average

revenue

per

capita

is

estimated

to

increase

at

aCAGR(1)

of

6.6%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$2.00.00.31.90.01.80.00.3+6.4%(1)1.70.01.60.00.31.50.01.30.00.31.30.00.31.20.00.31.10.01.10.00.40.40.51.70.61.50.71.41.31.21.10.90.90.70.50.420182019202020212022202320242025202620272028Smart

Streaming

DevicesVideo

PlayersSmart

Remotes12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

4.7,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+6.1%(1)6.7+5.1%(1)+7.5%(1)4.84.74.03.6+8.8%(1)2.6+3.4%(1)1.40.90.40.32022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

8.7,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.1%(1)11.7+5.1%(1)8.7+6.1%(1)7.8+7.1%(1)6.45.84.7+11.2%(1)4.53.12.31.22022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV

Peripheral

Devices

volume

are

estimated

to

increase

at

a

CAGR(1)

of

10.5%from

2018

to

2028Market

Size:

GlobalVolume

inmillionpieces329.2305.734.111.134.0284.22028282.034.510.2+10.5%(1)259.435.09.4237.235.98.6215.637.57.76.9192.940.1178.144.06.0154.44.649.65.5132.93.5121.32.7261.32027238.12026215.857.0193.565.6171.2146.82022128.62021100.2202072.453.020182019202320242025Smart

Streaming

DevicesVideo

PlayersSmart

Remotes15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

82.1

million

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inmillionpieces+11.5%(1)157.4+6.8%(1)+8.6%(1)92.782.163.262.3+7.4%(1)38.5+9.3%(1)10.06.56.03.52022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

50.9

million

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inmillionpieces+12.5%(1)+6.6%(1)92.274.650.945.5+6.2%(1)+7.2%(1)+8.6%(1)10.49.87.36.55.63.42022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV

Peripheral

Devices

volume

per

capita

are

estimated

to

increase

from2018

to2028Market

Size:

GlobalVolume

percapita

inpieces0.040.0400.0350.030.030.030.0300.0250.0200.0150.0100.0050.0000.020.010.020.010.020.000.020.000.010.000.010.010.000.000.000.000.000.000.000.0020182019202020212022202320242025202620272028Smart

Streaming

DevicesVideo

PlayersSmart

Remotes18Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

TV

Peripheral

Devices

volume

percapita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces0.140.120.100.080.060.040.020.000.130.080.130.120.110.100.090.070.050.090.070.080.060.040.020.080.060.080.060.080.060.070.050.070.050.060.050.050.070.030.010.040.030.010.030.050.020.030.030.010.030.010.040.010.020.020.010.010.010.010.010.012018201920202021Africa2022Europe2023Americas20242025202620272028AsiaAustralia&Oceania19Sources:Market

Insights

2023With

volume

per

capita

of

0.2,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces0.220.210.220.200.180.160.140.120.100.080.060.040.020.000.190.180.170.160.150.100.150.150.120.140.110.080.130.130.100.070.130.100.070.120.120.090.060.110.080.050.110.080.100.090.070.080.060.080.060.070.050.070.050.060.040.060.040.050.050.040.040.020.040.030.030.0220200.01201820192021China2022Germany20232024UnitedKingdom2025202620272028FranceUnitedStates20Sources:Market

Insights

2023TV

Peripheral

Devices

price

per

unit

are

estimated

to

decrease

from2018

to2028Market

Size:

GlobalAveragepriceperunit

inUS$8073.171.570.269.569.169.048.338.469.047.869.047.469.047.169.046.869.046.570605040302010052.151.451.448.850.546.149.743.548.940.936.534.933.632.531.320182019202020212022202320242025202620272028Video

PlayersSmart

Streaming

DevicesSmart

Remotes21Sources:Market

Insights

2023Africa

has

the

highest

price

in

TV

Peripheral

Devices

market

in

2028Market

Size:

Regional

Comparison

(1/2)Averagepriceperunit

inUS$70.867.865.08070605040302010062.559.962.955.166.159.458.360.957.358.456.455.553.554.853.155.962.362.459.457.554.256.654.954.657.354.356.455.553.654.966.865.159.159.357.055.355.443.951.553.951.450.843.450.248.746.945.652.544.642.949.642.520182019202020212022Australia&Oceania2023Europe2024Americas2025Africa202620272028Asia22Sources:Market

Insights

2023With

price

per

unit

of

US$60.4,

France

has

the

highest

price

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagepriceperunit

inUS$71.38070605067.770.164.361.965.760.459.255.054.658.361.959.557.657.156.759.556.358.257.156.455.656.254.354.262.8

64.359.6

61.643.157.141.155.539.758.054.7

57.238.854.038.053.6

55.837.653.2

55.437.253.0

55.054.652.736.852.536.640

45.837.0302010020182019202020212022202320242025202620272028ChinaUnitedKingdomUnitedStatesGermanyFrance23Sources:Market

Insights

2023In

2022,

Roku

hadthe

highest

share

in

TV

Peripheral

DevicesFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

TV

Peripheral

Devicesmarket,

Online

Revenue

‘s

share

reached

23.0%

in2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%26.0%100.0%28.0%100.0%23.0%100.0%22.0%100.0%22.0%100.0%23.0%100.0%21.0%100.0%21.0%26.0%26.0%77.0%202278.0%202378.0%202477.0%202579.0%202679.0%202774.0%201874.0%201974.0%202072.0%2021OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

TV

Peripheral

Devicesmarket,

mobile

online

revenue

share

reached65.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%46.0%100.0%51.0%100.0%56.0%100.0%61.0%100.0%65.0%100.0%69.0%100.0%72.0%100.0%75.0%100.0%78.0%100.0%80.0%54.0%201849.0%201944.0%202039.