全球电子烟行业市场前景及投资研究报告-培训课件外文版2024.5雾化器

INDUSTRIES

&

MARKETSE-Cigarettes:

market

data&

analysisMarket

Insights

reportOctober

2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor1819MarketDefinitionKey

TakeawaysMarket

NumbersRevenue9121516Average

Revenue

per

CapitaOnline

Revenue

ShareMobile/Desktop

Split2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

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understanding

ofmarkets

across

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1,000+

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management10190+geographicalentities1,000+400+Find

out

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on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/3CHAPTER

1OverviewThe

E-Cigarettes

market

has

been

a

fast-growing

marketOverview:

SummarySummaryOver

the

past

decade,

the

E-Cigarettes

segment

has

emerged

as

one

of

thefastest-growing

segments

in

the

Tobacco

Products

market,

mainly

owing

to

theyounger

generations.One

other

reason

for

the

market’s

growth

has

been

the

growing

acceptance

of

E-cigarettesin

countries

where

these

products

were

initially

banned.

The

UAE,

forinstance,

lifted

the

ban

on

E-cigarettesin

2019,

and

Egypt

followed

suit

in

2021.One

reason

for

thisis

that

E-cigarettes

are

perceived

as

reduced-risk

products.

InMoreover,

some

countries,

such

as

New

Zealand

and

Denmark,

are

planning

tocurb

the

sales

of

traditional

cigarettesin

the

medium

term,

a

move

which

augurswell

for

the

E-Cigarettes

market.fact,

in

theGlobal

Consumer

Survey

conducted

in

early

2022,

27%

ofMillennial

/

Generation

Y

respondents

in

the

U.S.

stated

that

they

used

E-cigarettes,

compared

to

an

overall

average

of19%.

Similarly,

the

survey

revealedthat

17%

of

the

Millennial

/

Generation

Y

population

in

Japan

smoked

E-cigarettes,compared

to

an

overall

averageof

14%.Additionally,

product

launches,

such

as

the

V-Nix

Vape

Pen

and

the

ANYX

GO,which

are

marketed

as

sustainable

vaping

devices,

are

likely

to

further

drive

themarket.

Juul,

Vuse,

blu,

Logic,

and

NJOY

are

among

the

most

popular

brandsinthis

segment.The

reasons

most

frequently

cited

by

respondents

for

smoking

E-cigarettesinclude

lower

pricing

of

E-cigarettesin

comparison

to

other

tobacco

products

andthe

availability

of

a

wide

variety

of

flavors.5Sources:Market

Insights

2023E-Cigarettes

is

an

important

part

of

the

Tobacco

Products

marketOverview:

Market

DefinitionMarket

definitionDefinition:E-cigarettes

or

Electronic

Nicotine

Delivery

Systems

(ENDS)

are

devices

that

heataliquid

containing

nicotine

to

create

an

aerosol

which

can

be

inhaled

by

the

user.These

products

vary

largely

in

size,

function,

and

price,

from

low-cost

disposablecig-a-like

e-cigarettes

to

relatively

expensive

refillable

tank

devices.

Introduced

asan

alternative

tobacco

product,

e-cigarettes

are

mostly

consumed

in

NorthAmerica

and

Europe,

whereas

they

are

banned

or

strictly

regulated

in

manycountries

in

Central

and

South

America

as

well

as

in

Asia.Due

to

a

ban

either

on

the

entire

segment

or

on

nicotine-containing

products,

thefollowing

countries

are

excluded:

Argentina,

Australia,

Bahrain,

Bhutan,

Brazil,Brunei

Darussalam,

Cambodia,

Colombia,

Gambia,

India,

Iran,

Japan,

Jordan,Kuwait,

Lebanon,

Malaysia,

Mauritius,

Mexico,

Nepal,

Nicaragua,

Norway,

Oman,Panama,

Qatar,

Saudi

Arabia,

Seychelles,

Singapore,

Sri

Lanka,

Suriname,Tajikistan,

Thailand,

Timor-Leste,

Turkey,

Turkmenistan,

Uganda,

and

Uruguay.Additional

information:Both

devices

and

their

contents

(e.g.,

e-liquids,

vaping

pods,

nicotine

salt)

areincluded

in

the

analyses.

Unlike

combustible

tobacco

products,

the

tobaccocontents

and

the

prices

of

different

kinds

of

e-cigarette

products

are

not

directlycomparable,

therefore,

the

volume

and

price

data

are

not

displayed.The

market

comprises

revenue,

average

revenue

per

capita,and

sales

channels.6Sources:Market

Insights

2023E-Cigarettes

accounted

for

2.48%

of

the

Tobacco

Products

market

revenue

in2022Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scope•

Revenue

in

the

E-Cigarettes

segment

amounts

to

US$24.6bn

in

2023.

The

marketis

expected

to

grow

annually

by

3.61%

(CAGR

2023-2028).This

market

includes:This

market

excludes:•

In

global

comparison,

most

revenue

is

generated

in

the

United

States•

Disposable

E-cigarettes

such

as

ElfBar

BC5000,

ZOVOO

DRAGBARB5000,

etc•

UntaxedE-cigarettedevices

and(US$8,268m

in

2023).contentswhich

are

sold

illegally•

In

relation

to

total

population

figures,

per

person

revenues

ofUS$3.81

are•

CBD

liquids

such

as

Strawberry

CBDliquids,

CherryCBD

liquids,

etcgenerated

in

2023.•

Rechargeable

vaping

devices

(e.g.,vape

pens,

pod

vapes,

vape

mods)such

as

JUUL

vape

pens

and

pods,myblu

vape

mods,

etc•

Heat-not-burn

products

such

asIQOS

and

smokeless

tobacco

(snuffand

chewing

tobacco)

such

as

OliverTwist

Arctic

Chewing

Tobacco,

Oden’sOriginal

Portion

CB

–

Single

Tin,

etc•

E-liquids,

vaping

pods,

and

nicotinesalt

such

as

JUUL

vaping

pods•

Decorative

accessories

for

E-cigarettes

such

as

cases7Sources:Market

Insights

2023CHAPTER

2Market

NumbersE-Cigarettes

reven

ue

s

are

estimated

to

increase

at

a

CAGR(1)

of

6.3%

from

2018to

2028Market

Size:

GlobalRevenue

forecast

in

billion

US$29.31+6.3%(1)28.2727.6427.2125.9824.5522.6420.4818.2417.7415.95201820192020202120222023202420252026202720289Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:With

revenue

s

of

US$

9.5

billion,

Europe

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

in

billion

US$+4.8%(1)+3.2%(1)12.211.59.29.5+4.5%(1)+9.5%(1)3.0+5.8%(1)2.22.31.30.320220.4202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia

&

Oceania10

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

revenue

s

of

US$

7.6

billion,

the

U.S.

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

in

billion

US$+4.7%(1)10.07.6+3.1%(1)4.43.6+4.7%(1)+1.3%(1)+0.9%(1)1.41.01.11.21.11.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023E-Cigarettes

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of5.2%

from

2018

to

2028Market

Size:

GlobalAverage

revenue

per

user

forecast

in

US$+5.2%(1)4.34.24.14.24.03.83.63.22.92.92.62018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

user

of

US$12.7,

Europe

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Average

revenue

per

user

forecast

in

US$+3.1%(1)+3.9%(1)15.213.5+4.6%(1)10.912.710.78.3+6.7%(1)+3.6%(1)2.11.40.620220.7202220282022202820222028202820222028EuropeAfricaAmericasAsiaAustralia

&

Oceania13

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

user

of

US$

61.0,

the

UK

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Average

revenue

per

user

forecast

in

US$+2.7%(1)71.461.0+4.1%(1)32.4+0.6%(1)19.6+1.4%(1)15.925.518.914.6+4.6%(1)0.820221.1202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Major

it

y

of

the

E-cigarettes

revenue

is

generated

offlineFurther

Market

AnalysisShare

of

online

revenue100.0%2.0%100.0%2.0%100.0%2.0%100.0%3.0%100.0%4.0%100.0%4.0%100.0%5.0%100.0%6.0%100.0%7.0%100.0%7.0%100.0%8.0%98.0%98.0%98.0%97.0%96.0%96.0%95.0%94.0%202493.0%202593.0%202692.0%202720172018201920202021Offline

Revenue

Share20222023Online

Revenue

Share15Sources:Market

Insights

2023In

the

E-Cigarettes

market,

mobile

share

reached

53.0%

in

2022Further

Market

AnalysisShare

of

Mobile/Desktop

in

2022100.0%100.0%100.0%100.0%48.0%100.0%50.0%100.0%53.0%100.0%56.0%100.0%58.0%100.0%60.0%100.0%62.0%100.0%64.0%42.0%44.0%46.0%58.0%201756.0%201854.0%201952.0%202050.0%202147.0%202244.0%42.0%202440.0%202538.0%202636.0%20272023Desktop

RevenueShareMobile

Revenue

Share16Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarke

t

Insights

–

market

data,forecasts,

and

qualitative

insightsGain

a

better

understanding

ofmarkets

across

190+

geographical

entities

–

on

a

global,regional,

country,

and/or

state

level.

Access

our

data

via

web

interface,

download

(XLS,

PDF,PPT),or

reports.

Be