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INDUSTRIES
&
MARKETSE-Cigarettes:
market
data&
analysisMarket
Insights
reportOctober
2023Table
of
ContentsOverviewAppendixSummary567ProductOverviewAuthor1819MarketDefinitionKey
TakeawaysMarket
NumbersRevenue9121516Average
Revenue
per
CapitaOnline
Revenue
ShareMobile/Desktop
Split2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGain
a
better
understanding
ofmarkets
across
190+
geographical
entities
–
ona
global,
regional,
country,
and/or
state
level.
Access
our
data
via
webinterface,
download
(XLS,
PDF,
PPT),
or
reports.
Benefit
from
our48-hourcustomer
service
guarantee.•
10
sectors:
advertising
&
media,
consumers,
countries,
digital
sector,finance,
health,
industrial
sector,
mobility,
and
technology•
1,000+
markets,
e.g.,
FinTech,
Food,
or
Robotics•
KPIs,
e.g.,
revenue,
market
shares,
prices,
and
volume•
Features:Compare
countries
&
regions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Use
cases:
sales
planning,
investment
decision
support,
resourceallocation,
and
portfolio
management10190+geographicalentities1,000+400+Find
out
more
on:https://www.sectorsmarketsreportsGo
toMarketInsightscom/outlook/3CHAPTER
1OverviewThe
E-Cigarettes
market
has
been
a
fast-growing
marketOverview:
SummarySummaryOver
the
past
decade,
the
E-Cigarettes
segment
has
emerged
as
one
of
thefastest-growing
segments
in
the
Tobacco
Products
market,
mainly
owing
to
theyounger
generations.One
other
reason
for
the
market’s
growth
has
been
the
growing
acceptance
of
E-cigarettesin
countries
where
these
products
were
initially
banned.
The
UAE,
forinstance,
lifted
the
ban
on
E-cigarettesin
2019,
and
Egypt
followed
suit
in
2021.One
reason
for
thisis
that
E-cigarettes
are
perceived
as
reduced-risk
products.
InMoreover,
some
countries,
such
as
New
Zealand
and
Denmark,
are
planning
tocurb
the
sales
of
traditional
cigarettesin
the
medium
term,
a
move
which
augurswell
for
the
E-Cigarettes
market.fact,
in
theGlobal
Consumer
Survey
conducted
in
early
2022,
27%
ofMillennial
/
Generation
Y
respondents
in
the
U.S.
stated
that
they
used
E-cigarettes,
compared
to
an
overall
average
of19%.
Similarly,
the
survey
revealedthat
17%
of
the
Millennial
/
Generation
Y
population
in
Japan
smoked
E-cigarettes,compared
to
an
overall
averageof
14%.Additionally,
product
launches,
such
as
the
V-Nix
Vape
Pen
and
the
ANYX
GO,which
are
marketed
as
sustainable
vaping
devices,
are
likely
to
further
drive
themarket.
Juul,
Vuse,
blu,
Logic,
and
NJOY
are
among
the
most
popular
brandsinthis
segment.The
reasons
most
frequently
cited
by
respondents
for
smoking
E-cigarettesinclude
lower
pricing
of
E-cigarettesin
comparison
to
other
tobacco
products
andthe
availability
of
a
wide
variety
of
flavors.5Sources:Market
Insights
2023E-Cigarettes
is
an
important
part
of
the
Tobacco
Products
marketOverview:
Market
DefinitionMarket
definitionDefinition:E-cigarettes
or
Electronic
Nicotine
Delivery
Systems
(ENDS)
are
devices
that
heataliquid
containing
nicotine
to
create
an
aerosol
which
can
be
inhaled
by
the
user.These
products
vary
largely
in
size,
function,
and
price,
from
low-cost
disposablecig-a-like
e-cigarettes
to
relatively
expensive
refillable
tank
devices.
Introduced
asan
alternative
tobacco
product,
e-cigarettes
are
mostly
consumed
in
NorthAmerica
and
Europe,
whereas
they
are
banned
or
strictly
regulated
in
manycountries
in
Central
and
South
America
as
well
as
in
Asia.Due
to
a
ban
either
on
the
entire
segment
or
on
nicotine-containing
products,
thefollowing
countries
are
excluded:
Argentina,
Australia,
Bahrain,
Bhutan,
Brazil,Brunei
Darussalam,
Cambodia,
Colombia,
Gambia,
India,
Iran,
Japan,
Jordan,Kuwait,
Lebanon,
Malaysia,
Mauritius,
Mexico,
Nepal,
Nicaragua,
Norway,
Oman,Panama,
Qatar,
Saudi
Arabia,
Seychelles,
Singapore,
Sri
Lanka,
Suriname,Tajikistan,
Thailand,
Timor-Leste,
Turkey,
Turkmenistan,
Uganda,
and
Uruguay.Additional
information:Both
devices
and
their
contents
(e.g.,
e-liquids,
vaping
pods,
nicotine
salt)
areincluded
in
the
analyses.
Unlike
combustible
tobacco
products,
the
tobaccocontents
and
the
prices
of
different
kinds
of
e-cigarette
products
are
not
directlycomparable,
therefore,
the
volume
and
price
data
are
not
displayed.The
market
comprises
revenue,
average
revenue
per
capita,and
sales
channels.6Sources:Market
Insights
2023E-Cigarettes
accounted
for
2.48%
of
the
Tobacco
Products
market
revenue
in2022Overview:
Key
Takeaways
and
in
scope
/
out
of
scopeKey
TakeawaysIn
scopeOut
of
scope•
Revenue
in
the
E-Cigarettes
segment
amounts
to
US$24.6bn
in
2023.
The
marketis
expected
to
grow
annually
by
3.61%
(CAGR
2023-2028).This
market
includes:This
market
excludes:•
In
global
comparison,
most
revenue
is
generated
in
the
United
States•
Disposable
E-cigarettes
such
as
ElfBar
BC5000,
ZOVOO
DRAGBARB5000,
etc•
UntaxedE-cigarettedevices
and(US$8,268m
in
2023).contentswhich
are
sold
illegally•
In
relation
to
total
population
figures,
per
person
revenues
ofUS$3.81
are•
CBD
liquids
such
as
Strawberry
CBDliquids,
CherryCBD
liquids,
etcgenerated
in
2023.•
Rechargeable
vaping
devices
(e.g.,vape
pens,
pod
vapes,
vape
mods)such
as
JUUL
vape
pens
and
pods,myblu
vape
mods,
etc•
Heat-not-burn
products
such
asIQOS
and
smokeless
tobacco
(snuffand
chewing
tobacco)
such
as
OliverTwist
Arctic
Chewing
Tobacco,
Oden’sOriginal
Portion
CB
–
Single
Tin,
etc•
E-liquids,
vaping
pods,
and
nicotinesalt
such
as
JUUL
vaping
pods•
Decorative
accessories
for
E-cigarettes
such
as
cases7Sources:Market
Insights
2023CHAPTER
2Market
NumbersE-Cigarettes
reven
ue
s
are
estimated
to
increase
at
a
CAGR(1)
of
6.3%
from
2018to
2028Market
Size:
GlobalRevenue
forecast
in
billion
US$29.31+6.3%(1)28.2727.6427.2125.9824.5522.6420.4818.2417.7415.95201820192020202120222023202420252026202720289Notes:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Sources:With
revenue
s
of
US$
9.5
billion,
Europe
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
in
billion
US$+4.8%(1)+3.2%(1)12.211.59.29.5+4.5%(1)+9.5%(1)3.0+5.8%(1)2.22.31.30.320220.4202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia
&
Oceania10
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
revenue
s
of
US$
7.6
billion,
the
U.S.
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
in
billion
US$+4.7%(1)10.07.6+3.1%(1)4.43.6+4.7%(1)+1.3%(1)+0.9%(1)1.41.01.11.21.11.12022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023E-Cigarettes
average
revenue
per
user
is
estimated
to
increase
at
a
CAGR(1)
of5.2%
from
2018
to
2028Market
Size:
GlobalAverage
revenue
per
user
forecast
in
US$+5.2%(1)4.34.24.14.24.03.83.63.22.92.92.62018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
an
average
revenue
per
user
of
US$12.7,
Europe
is
the
biggest
marketamong
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Average
revenue
per
user
forecast
in
US$+3.1%(1)+3.9%(1)15.213.5+4.6%(1)10.912.710.78.3+6.7%(1)+3.6%(1)2.11.40.620220.7202220282022202820222028202820222028EuropeAfricaAmericasAsiaAustralia
&
Oceania13
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
an
average
revenue
per
user
of
US$
61.0,
the
UK
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Average
revenue
per
user
forecast
in
US$+2.7%(1)71.461.0+4.1%(1)32.4+0.6%(1)19.6+1.4%(1)15.925.518.914.6+4.6%(1)0.820221.1202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Major
it
y
of
the
E-cigarettes
revenue
is
generated
offlineFurther
Market
AnalysisShare
of
online
revenue100.0%2.0%100.0%2.0%100.0%2.0%100.0%3.0%100.0%4.0%100.0%4.0%100.0%5.0%100.0%6.0%100.0%7.0%100.0%7.0%100.0%8.0%98.0%98.0%98.0%97.0%96.0%96.0%95.0%94.0%202493.0%202593.0%202692.0%202720172018201920202021Offline
Revenue
Share20222023Online
Revenue
Share15Sources:Market
Insights
2023In
the
E-Cigarettes
market,
mobile
share
reached
53.0%
in
2022Further
Market
AnalysisShare
of
Mobile/Desktop
in
2022100.0%100.0%100.0%100.0%48.0%100.0%50.0%100.0%53.0%100.0%56.0%100.0%58.0%100.0%60.0%100.0%62.0%100.0%64.0%42.0%44.0%46.0%58.0%201756.0%201854.0%201952.0%202050.0%202147.0%202244.0%42.0%202440.0%202538.0%202636.0%20272023Desktop
RevenueShareMobile
Revenue
Share16Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarke
t
Insights
–
market
data,forecasts,
and
qualitative
insightsGain
a
better
understanding
ofmarkets
across
190+
geographical
entities
–
on
a
global,regional,
country,
and/or
state
level.
Access
our
data
via
web
interface,
download
(XLS,
PDF,PPT),or
reports.
Be
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