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TRENDSClimatechangenewsconsumptionandcoverageCHAPTER

01GlobalcoverageandconsumptionNewssourcespaidmostattentiontoforclimatechangenewsworldwideasofFebruary2022,byagegroupClimatechangenewssourceusageworldwide2022,byagegroupUnder3535+45%42%40%35%30%25%20%15%10%5%34%33%32%17%16%14%13%13%12%11%10%9%8%0%Documentaries(TVorfilm)MajornewsorganisationsSmalleroralternative

Celebrities/socialOrdinarypeople

PoliticansandpoliticalDon'tpayattentiontoparties

climatechangenewssourcesmediapersonalities/activists3Description:Aglobalstudyheldinearly2022revealedthatdocumentarieswerethesourceconsumerspaidmostattentiontoforclimatechangenews,with34percentofthoseagedunder35yearsand42percentofadultsaged35andabovewatchingTVorfilmdocumentariestokeepuptodatewithnewsonthetopic.Additionally,almostdoubletheshareofconsumersagedunder35yearsoldusedcelebrities,socialmediapersonalities,oractivistsforclimatenewsthantheirolderpeers.

ReadmoreNote(s):Worldwide;JanuarytoFebruary2022;seenotesSource(s):ReutersInstitutefortheStudyofJournalism;YouGovAttitudestonewsoutlets'coverageofclimatechangeinselectedmarketsworldwideasofFebruary2022Consumerattitudestonewsoutletsclimatechangestanceworldwide2022ShareofrespondentsTakeaclearpositioninfavorofclimatechangeactionTakeaclearpositionagainstclimatechangeactionReflectarangeofviewsandleaveituptopeopletodecideDon'tknow0%20%40%60%80%100%120%ChilePortugal58%22%9%11%48%21%15%6%PhilippinesGermany42%29%21%8%30%45%8%16%Norway27%44%6%22%23%UnitedStates26%42%8%4Description:Aglobalstudyonnewsconsumptionfoundthat58percentofChileansfeltthatnewsoutletsshouldtakeaclearpositioninfavorofclimateaction,andjustninepercentfelttheopposite.Bycontrast,respondentsfromtheUnitedStates,Germany,andNorwaypreferrednewsoutletstoofferarangeofviewssopeoplecanmakeuptheirownminds.PortugalandthePhilippineswerethecountrieswiththehighestsharesofrespondentswhofeltthatnewscoverageshouldtakeastandagainst[...]

ReadmoreNote(s):Worldwide;JanuarytoFebruary2022;2,000ineachmarketSource(s):ReutersInstitutefortheStudyofJournalism;YouGovInterestinclimatechangenewsinAfricain2022,byselectedcountryInterestinclimatechangenewsinAfrica202250%46%45%45%40%35%30%25%20%15%10%5%38%0%SouthAfricaKenyaNigeria5Description:In2022,audienceinterestinclimatechangenewswashigherinSouthAfricaandKenya,comparedtoNigeria.AmongSouthAfricans,46percentofrespondentsdeclaredtheywereinterestedinnewsonthetopic.Kenyaregisteredasimilarshare(45percent).Ontheotherhand,lessthan40percentoftherespondentsinNigeriareportedbeinginterestedinclimatechangenews.ReadmoreNote(s):Kenya,Nigeria,SouthAfrica;around2,000respondentspermarketSource(s):ReutersInstitutefortheStudyofJournalismActionswhichclimatenewsconsumersmaymaketohelptackleclimatechangeinthenextyearworldwideasofSeptember2022,byconsumptionfrequencyClimatechangenewsconsumers:potentialactionstakenworldwide2022ShareofrespondentsWeekly0%Monthly10%Lessthanmonthly20%

30%

40%50%60%70%80%90%100%87%Throwawaylessfood82%75%73%72%73%86%RecyclemoreofwhatIpreviouslywouldhavethrownawayUselessenergyathome81%84%82%82%Repairratherthanreplaceanitem80%80%78%Chooseeco-friendlyproducts70%74%71%Walk,cycle,ortakepublictransportinsteadofusingamotorvehicleFlylessoftenornotfly66%64%64%61%64%66%Switchmyhome'senergytoarenewableorcleanersource(s)Eatlessornomeat61%57%58%58%50%Switchtoanelectricvehicle57%57%6Description:Aglobalstudyheldin2022foundthat,forthemostpart,theleveloffrequencywithwhichrespondentsreadnewsaboutclimatechangeimpactedtheiractionstaken,with87percentwhogotnewsonthesubjecteachweeksayingtheywerelikelytothrowawaylessfoodinthenextyear,comparedto75percentwhosaidthesamebutonlyreadclimatenewslessthanonceamonth.Climatechangenewsusehadlessofanimpactonwhetherornotconsumersmayusepublictransportless,eat[...]

ReadmoreNote(s):Worldwide;August26toSeptember21,2022;seenotes;18-75years;amongthosewhoarelikelytooralreadydoeachoftheactionslistedSource(s):Ipsos;ReutersInstitutefortheStudyofJournalismOpinionsonhowwelltheirnewsorganizationnewscoversclimatechangeamongindustryleadersworldwidefrom2021to2022Climatechangenewscoverageperspectivesworldwide202220212022140%120%100%80%60%40%20%0%63%26%24%65%11%11%BadNeithergoodnorbadGood7Description:Areportaskingnewsandpublishingindustryleadersaboutclimatejournalismfoundthat11percentofrespondentsbelievedthattheirnewsorganization'scoverageofclimatechangewasbad,whereasover60percentfelttheyweredoingagoodjobinthisrespect.Respondentsweremorelikelytohavetheattitudethattheirorganizationdoesagoodjobofcoveringclimatechange,whichthesourcepointedouthighlightstheneedforamorecollectiveapproachwhenreportingonthetopic[...]

ReadmoreNote(s):Worldwide;2021to2022;2021:228;2022:265;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalismChangesnewsorganizationsaremakingtoimprovetheirclimatejournalismaccordingtoindustryleadersworldwideasofDecember2022Improvingclimatechangecoverageinnewsorganizationsworldwide202260%50%40%30%49%44%20%10%0%33%32%30%23%17%CreatedaclimateMeasurestoensureSustainabilityandHiredmorestaffto

DevelopedaclimateTrainedstaffonclimatereportingNoneoftheaboveteamtoraiseprofile

climateconsideredbycarbonfootprintgoals

coverclimateissuesallbeatsstrategy8Description:Areportaskingnewsandpublishingindustryleadersabouttheircoverageofclimatechangefoundthat49percenthadcreatedaclimateteamtoraisetheprofileofthetopicinanefforttoimprovetheircoverage,and44percentintroducedmeasurestoensurethattheclimatewastakenintoconsiderationbyallbeats.However,onlyalittleover20percentofrespondingindustryleaderssaidstaffintheirorganizationhadreceivedtrainingonclimatereporting.ReadmoreNote(s):Worldwide;December2022;275respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalismCHAPTER

02U.S.coverageandconsumptionFrequencyinwhichadultshearaboutglobalwarminginthemediaintheUnitedStatesin2023FrequencyofmediamentioningclimatechangeintheUnitedStates2023Notsure9%Never9%Atleastonceaweek31%Onceayearorless9%Severaltimesayear20%Atleastonceamonth22%10Description:AccordingtoanApril2023surveyonclimatechangeconductedintheUnitedStates,approximately31percentoftherespondentsclaimedtheyheardaboutglobalwarminginthemediaatleastonceaweek.Justninepercentofrespondentsstatedthattheyhadneverheardaboutglobalwarminginthemedia.ReadmoreNote(s):UnitedStates;April18toMay1,2023;1,011respondents;18yearsandolderSource(s):CenterForClimateChangeCommunication;YaleProgramonClimateChangeCommunicationNumberofminutesofclimatechangecoveragebymajorbroadcastnewschannelsintheUnitedStatesfrom2015to2022BroadcastTVnewsclimatechangeairtimeU.S.2015-2022,bynetworkFOXABCNBCCBS60050040030020010005695244553833763231591251189790787263575045424339403427181310201610111476620152017201820192020*2021*2022*11Description:CBSairedthehighestnumberofminutesofclimatechangecoveragein2022,withatotalof524minutes(overeightandahalfhours)acrossitsmorningnews,eveningnews,andSundaypoliticalshows.Figuresfor2015to2019donotincludemorningshowsforABC,NBC,orCBS,butshowanoverallincreaseincoveragebetweenthoseyears.FoxNewsSundayaired40minutesofcoveragein2021,thehighestsince2017,butthisnumberfelltojust18minutesin2022.

ReadmoreNote(s):UnitedStates;2015to2022;*Includesmorningnewsaswellasnightlynews,andSundaymorningpoliticalshowsonABC,CBS,andNBC,andtheSundaymorningpoliticalshowonFox.Figuresforyearspriorto2020donotinclude[...]

ReadmoreSource(s):MediaMattersforAmericaNumberofminutesofclimatecoverageonABC,CBS,NBC,andFoxbroadcastnewsprogramscombinedintheUnitedStatesfrom2020to2022BroadcastTVnewsclimatechangeairtimeU.S.2020-20221,6001,3741,4001,2001,00080060040020001,31638020202021202212Description:DataonclimatechangecoverageonbroadcastnewsprogramsintheUnitedStatesrevealedthatin2022,thecombinednumberofminutesdedicatedtothetopicamountedto1,374minutes,orjustunder23hours.Thismarkedalargeincreasefromthe380minutes(alittleoversixhours)ofcoveragerecordedin2020butonlyasmallriseincoveragefrom2021.ABC,CBS,andNBCeachhavetheirowninitiativeswhenitcomestocoveringclimatechange,andimprovementsintheamount[...]

ReadmoreNote(s):UnitedStates;2020to2022;includesmorningnews,nightlynews,andSundaymorningpoliticalshowsonABC,CBS,andNBC,andtheSundaymorningpoliticalshowonFoxSource(s):MediaMattersforAmericaMonthlynumberofclimatechangesegmentsonABC,CBS,NBC,andFoxbroadcastnewsprogramsintheUnitedStatesin2021and2022BroadcastTVnewsmonthlyclimatechangeairtimeU.S.2021-2022202120221601401201008013410086807464

6457546052454337344031282726242423201615200JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember

December13Description:In2022,almosthalfofallclimatechangesegmentsacrossbroadcasttelevisionnewsprogramscamebetweenJulyandSeptember,withthemostairedinJulywhenatotalof134newssegmentsonABC,CBS,NBC,andFoxcombinedcoveredthetopic.ThesourcenotedthatthecoverageinJulymostlyfocusedonextremeweathereventsincludingdroughtsandfloods,aswellastheInflationReductionAct.ReadmoreNote(s):UnitedStates;2021and2022;604segmentsamountingto1,316minutesofcoverage;includesmorningnews,nightlynews,andSundaymorningpoliticalshowsonABC,CBS,andNBC,andtheSundaymorningpoliticalshowonFoxSource(s):MediaMattersforAmericaNumberofguestappearancesbypeopleofcolorduringclimatecoverageonABC,CBS,NBC,andFoxbroadcastnewsprogramscombinedintheUnitedStatesfrom2020to2022BroadcastTVnewsclimatechangeguestappearancesU.S.2020-2022,byethnicity20202021202260050040030020010005254372171329717WhitepeoplePeopleofcolor14Description:DataonclimatechangenewsintheUnitedStatesrevealedthatin2022,atotalof525guestappearancesweremadebywhitepeopleduringclimatecoverageonbroadcastTVclimatesegments,comparedtojust132peopleofcolor.Thesourcenotedthatdespiteclimatechangedisproportionatelyaffectingminoritycommunities,themajorityofpeopleappearingonbroadcasttelevisiontodiscussthetopicwerenon-Hispanicwhitemen.ReadmoreNote(s):UnitedStates;2020to2022;includesmorningnews,nightlynews,andSundaymorningpoliticalshowsonABC,CBS,andNBC,andtheSundaymorningpoliticalshowonFoxSource(s):MediaMattersforAmericaShareofadultswhohaveseenclimateactioncontentonsocialmediaintheUnitedStatesasofApril2021,bygenerationU.S.adultswhohaveseenclimatecontentactiononsocialmedia2021,bygeneration60%56%50%40%30%20%10%0%46%44%42%GenZMillennialGenXBoomer&older15Description:AsurveyconductedintheUnitedStatesinApril2021askedadultsiftheyhadseenclimateactioncontentonsocialmediainthepastfewweeks.Overall,56percentofthosebelongingtoGenerationZ,thosebornafter1996,saidthattheyhadseensuchcontentonline.Inaddition,46percentofrespondentsintheMillennialcategorystatedtohaveseenclimateactioncontentrecently.Furthermore,44percentofthoseintheBabyBoomergenerationandolder(ages57to75in2021)hadseen[...]

ReadmoreNote(s):UnitedStates;April20to29,2021;13,749respondents;18yearsandolderSource(s):NationalCyberSecurityNewsToday;PewResearchCenterShareofsocialmediausersintheUnitedStateswhoengagewithclimateactioncontentonsocialmediaasofApril2021,bygenerationU.S.userswhoengagewithclimateactiononsocialmedia2021,bygeneration50%45%45%40%35%30%25%20%15%10%5%40%27%21%0%GenZMillenialsGenXBoomerandolder16Description:AsofApril2021,45percentofGenZ(bornafter1996)socialmediausersintheUnitedStatesstatedthattheyengagedwithclimatechangecontentonsocialnetworks.ForMillennials,40percentofrespondentssaidthattheyengagedwiththiscontent.Only21percentofrespondentsfromtheBabyBoomergenerationandolderreportedtoengagewithclimatechangecontentvialsocialchannels.ReadmoreNote(s):UnitedStates;April20to29,2021;13,749respondents;18yearsandolder;socialmediausersSource(s):PewResearchCenterCHAPTER

03TrustandnewsavoidanceBarrierstoreadingnewsaboutclimatechangeworldwidefrom2021to2022Obstaclestoreadingclimatechangenewsworldwide2022Shareofrespondents2022

20210%10%20%30%40%50%60%70%59%ThereisnotenoughreportinginthemediaaboutsolutionstoclimatechangeItistoodifficulttofindtrustworthyinformationaboutclimatechange55%60%54%45%ItisalmostimpossibletofindclimatechangeinformationIcaneasilyunderstand40%18Description:Aglobalstudyontrustandclimatechangefoundthat60percentofrespondentsstruggledtofindtrustworthyinformationaboutclimatechangein2022,upbysixpercentfromthepreviousyear.Respondentsalsofeltthatthatwasnotenoughreportingaboutclimatechange.ReadmoreNote(s):Worldwide;2021and2022;14,000;1,000ineachmarketSource(s):EdelmanTrustinnewsorinformationaboutclimatechangenewsinselectedcountriesworldwideasofSeptember2022,bysourceTrustclimatechangenewsworldwide2022,bysourceUnited

Kingdom68%United

States68%France63%39%34%33%28%32%24%17%10%12%9%Germany63%48%52%47%37%35%38%22%15%28%16%Japan54%46%32%43%31%22%32%31%8%Brazil76%63%51%56%63%49%34%38%30%19%22%India76%68%73%65%74%61%66%61%52%46%49%Pakistan75%69%72%66%71%62%54%54%58%34%51%ScientistsOfficialinternationalinstitutions(e.g.UN)PeopleyouknowpersonallyNewsmedia51%47%45%56%43%43%EnvironmentalactivistsCharities42%51%46%39%Government31%36%EnergycompaniesReligiousleaders20%32%19%31%PoliticiansorpoliticalpartiesCelebrities20%23%18%13%17%22%19Description:Aglobalstudyheldin2022foundscientistswerethemosttrustedsourceofnewsaboutclimatechangeineverycountryfeaturedinthereport,althoughjust54percentofJapaneserespondentstrustedscientistsinthisrespectcomparedtomorethan60percentofrespondentsinothermarkets.Amongtheleasttrustedsourceswerereligiousleaders,celebrities,andpoliticians.ReadmoreNote(s):Worldwide;August26toSeptember21,2022;seenotes;18-75yearsSource(s):Ipsos;ReutersInstitutefortheStudyofJournalismNewsaudiencesavoidingnewsaboutclimatechangeinselectedcountriesworldwideasofSeptember2022,byagegroupAvoidingclimatechangenewsworldwide2022,byagegroup18-4445+50%45%40%35%30%25%20%15%10%5%43%38%35%33%32%32%26%25%24%19%19%18%18%14%12%7%0%UnitedKingdomUnitedStatesFranceGermanyJapanBrazilIndiaPakistan20Description:Accordingtoaglobalstudyonclimatechangenewsconsumptionin2022,therespondentsmostlikelytoavoidclimatechangenewswereIndianadultsaged18to44yearsold,with43percentsayingtheyactivelyavoidednewsonthesubject.OlderJapaneseconsumersaged45yearsandaboveweretheleastlikelytotrytoavoidclimatenews.ReadmoreNote(s):Worldwide;August26toSeptember21,2022;seenotes;18-75years;amongthosewhoalwaysoroftenavoidnewsonclimatechangeSource(s):Ipsos;ReutersInstitutefortheStudyofJournalismReasonsforavoidingnewsaboutclimatechangeworldwideasofSeptember2022Reasonsforavoidingclimatechangenewsworldwide2022Shareofrespondents0%5%10%15%20%25%30%Thenewsrelatedtoclimatechangeisuntrustworthyorbiased27%27%IfeellikethereisnothingreallynewinthenewsrelatedtoclimatechangeThenewsrelatedtoclimatechangehasanegativeeffectonmymood26%25%IamwornoutbytheamountofnewsrelatedtoclimatechangethereisthesedaysThereistoomuchnewscoveragerelatedtoclimatechangeIdon'tfeellikethereisanythingIcandowiththeinformation22%22%ThenewsrelatedtoclimatechangeleadsmetohavingargumentsthatI`dratheravoid16%16%ThenewsrelatedtoclimatechangeishardformetofolloworunderstandIdon`thavethetimefornewsrelatedtoclimatechange13%21Description:Aglobalstudyheldin2022foundthat27percentofrespondentsavoidingclimatechangenewsdidsobecausetheyfeltnewsonthesubjectwasuntrustworthyorbiased,andthesameshareavoidedclimatenewsastheydidnotbelievetherewasanythingnewbeingreportedaboutit.Otherreasonsforclimatechangenewsavoidanceincludedanegativeimpactontherespondent'smood,orfeelingfatiguedbytheamountofnewsonthesubject.

ReadmoreNote(s):Worldwide;August26toSeptember21,2022;2,183respondents;18-75years;amongthosewhoalwaysoroftenavoidnewsonclimatechangeSource(s):Ipsos;ReutersInstitutefortheStudyofJournalismNewsaudienceswhoencounterednewsorinformationaboutclimatechangetheybelievedtobefalseinthelastweekinselectedcountriesworldwideasofSeptember2022,byplatformClimatechangenewsmisinformationconsumptionworldwide2022,byplatformBrazil23%11%14%9%France13%10%8%Germany14%12%7%India37%19%25%20%15%10%29%Japan12%9%Pakistan24%11%15%8%United

KingdomUnited

StatesOnline(inc.socialandmessaging)TVnews14%8%8%3%4%4%7%25%16%16%6%Socialmedia6%MessagingappsNewspapers3%4%3%5%3%7%3%5%7%Radionews5%4%5%1%3%5%Elsewhere14%8%11%6%15%15%22Description:Accordingtotheresultsofaglobalstudyheldin2022,thegroupmostlikelytohaveencounterednewsaboutclimatechangetheybelievedtobefalseinthelastweekwerethoseinIndiawhosawthenewsonsocialmedia.Newspapersandradionewswerecitedbyonlyahandfulofrespondentsfrommostcountriesinthesurvey,whereasonlinemedia(includingsocialmedia)wasgenerallymoreproblematic,withover20percentofnewsconsumersinBrazil,India,Pakistan,andtheUnited[...]

ReadmoreNote(s):Worldwide;August26toSeptember21,2022;seenotes;18-75yearsSource(s):Ipsos;ReutersInstitutefortheStudyofJournalismCHAPTER

04AttitudestoclimatechangeShareofpeoplewhothinkthatclimatechangeisathreatinselectedcountriesin2022Publicopiniononclimatechangeworldwide2022,bycountryShareofrespondents40%

50%0%10%20%30%60%70%80%90%100%GreeceSouthKoreaItaly86%82%82%82%JapanFranceHungarySpain81%80%78%77%75%75%73%71%70%NetherlandsUKBelgiumGermanyAustraliaSweden24Description:Asof2022,around75percentoftherespondentsintheUnitedKingdomandBelgiumconsideredclimatechangeasamajorthreattotheircountries.Ontheotherhand,only54percentoftherespondentsfromtheUSAhadthesameopinion.

ReadmoreNote(s):Worldwide;February14toJune3,2022;24,525adults;18yearsandolderSource(s):PewResearchCenterShareofrespondentswhoexpectclimatechangetohaveaveryorsomewhatsevereeffectintheareatheyliveoverthenexttenyearsasof2022,bycountryGlobalexpectationoftheseverityofclimatechangeeffects2022,bycountryShareofrespondents0%10%20%30%40%50%60%70%80%90%100%PortugalMexicoHungaryTurkeyChile88%86%86%85%85%83%83%81%80%80%SouthKoreaSpainItalyFranceRomaniaPeruColombiaIndia76%76%76%25Description:AccordingtoaglobalsurveyconductedbetweenJulyandAugust2022,some88percentofPortugueserespondentsexpectedclimatechangetohaveeitheraveryorsomewhatsevereeffectintheareatheyliveoverthecourseofthenexttenyears.Bycontrast,onlyaround52percentofrespondentsfromMalaysiathinkthatclimatechangewillseverelyimpacttheirlocalareainthefuture.