全球直接信息广告行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

&

MARKETSDirect

Messaging

Advertising:market

data

&

analysisMarket

Insights

reportMarch2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

DirectMessaging

Advertising

market

ispartof

theAdvertising

market.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:AdvertisingGoto

Advertisingmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor4546MarketDefinitionKeyTakeawaysMarket

NumbersDirect

MessagingAdSpendingAverageAdSpendingperCapitaDistributionbyChannelDirect

MailAdSpendingE-mailAdSpending10131617212529333741InstantMessagingAdSpendingSMSAdSpendingTelemarketingAdSpendingWebPushAdSpendingDeepDives4CHAPTER

1OverviewThe

DirectMessaging

Advertising

market

is

thriving

globally

across

differentchannels

due

to

changing

consumer

preferences

and

market

trendsOverview:

SummarySummaryTheDirect

Messaging

Advertising

market,comprising

SMS,direct

mail,web

push,telemarketing,

andinstant

messaging

advertising,is

globally

booming

duetoevolving

consumer

preferences,

market

trends,local

nuances,andmacroeconomic

influences.IntheUnited

States,arobustDirect

Messaging

Advertising

market

thrivesowingtohigh

smartphone

penetration

andthepopularity

ofplatforms

likeSMS,webpush,and

instant

messaging.

Conversely,

inChina,

dominance

byplatformssuchasWeChat

and

QQ

facilitatesextensive

advertising

reach,includingdirect

mailandtelemarketing.Consumers

increasingly

favor

diverse

direct

messaging

platforms

forcommunication,

offering

advertisers

manifold

opportunities

across

channels.Personalized

andtargeted

advertising

directly

within

preferred

communicationchannels

enhancesconvenience

andengagement.Themarket's

expansion

is

propelled

bymacroeconomic

factorslikeincreasedsmartphone

adoption

and

internet

connectivity,broadening

advertiser

reachacross

messaging

channels.

Rising

disposableincomes

globally

drive

heightenedconsumer

spending,providing

advertisers

with

opportunities

toleverage

directmessaging

channels

effectively.Prominent

trendsintheDirect

Messaging

Advertising

market

includetheadoption

ofprogrammatic

advertising

andthesurge

ofinfluencer

marketingacross

messaging

platforms.

Programmatic

advertising

streamlines

adplacementandtargeting,catering

to

thedemandforpersonalized

experiences.

Influencermarketing

leverages

social

media

influence

to

engage

audiences

authenticallyacross

messaging

platforms.Insummary,

theDirect

Messaging

Advertising

market,

spanning

various

channels,isexperiencing

substantial

global

growth.

Keytrendssuchas

programmaticadvertising

andsmart

phoneaccessibility,

combined

with

local

andmacroeconomic

factors,aredriving

itsexpansion

tomeet

evolving

consumerpreferences

forpersonalized

and

convenient

advertising

experiences.6Sources:Market

Insights

2024Direct

Messaging

Advertising

sends

targeted

ads

via

private

channels

like

email,SMS,

direct

mail,

web

push,

telemarketing,

and

instant

messagingOverview:

Market

DefinitionMarket

definitionDirect

Messaging

Advertising

refers

to

atypeof

advertising

format

thatinvolvessending

advertisement

messages

directly

to

individualaudiences

or

specifictarget

groupsthroughprivatecommunication

channels.

Direct

MessagingAdvertising

includesbothtraditionalanddigitaladvertising

methods,

suchasdirect

mail,e-mail,

SMS,web

push,instantmessaging,

andtelemarketing.

Thisform

ofadvertising

aimstoestablish

apersonalized

and

direct

connection

withpotential

customers.Additionalinformation:Direct

Messaging

Advertising

comprises

advertising

spendingand

averagerevenue

peruser.

Themarket

only

displaysB2B

spending.Figures

arebased

onadvertising

spending

and

exclude

agency

commissions,

rebates,

production

costs,andtaxes.

Formore

information

onthedata

displayed,usethe

infobutton

rightnext

to

theboxes.Direct

Messaging

Advertising

typicallyrefers

toadvertising

formats

used

withinvarious

messaging

platforms

or

direct

messaging

channels.

These

formats

aredesigned

to

deliver

targeted

advertisements

directly

viaprivatecommunicationchannels

suchase-mail,

SMS,direct

mail,web

push,

telemarketing,

and

instantmessaging.7Sources:Market

Insights

2024Direct

Messaging

Advertising

accounted

for

7.79%

of

the

Advertising

marketrevenue

in

2024Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeAdspending

intheDirect

Messaging

Advertising

market

isprojected

to

reachUS$84.46bn

in2024.Thismarket

includes:Thismarket

excludes:Adspending

isexpected

to

show

anannualgrowth

rate(CAGR

2024-2028)

of1.66%,

resulting

inaprojected

market

volume

ofUS$90.22bn

by2028.•SMSadvertising•Service

agencies•Consultantfees•Production

costs•Design

services•Direct

mailadvertising•Web

pushadvertising•TelemarketingThelargest

market

isDirect

Mail

Advertising

with

amarket

volume

of

US$58.21bnin2024.Inglobalcomparison,

most

adspending

will

begenerated

intheUnitedStates(US$29,980m

in2024).•Instantmessaging

advertisingTheaverage

adspendingper

capita

intheDirect

Messaging

Advertisingmarket

isprojected

to

beUS$10.90

in2024.8Sources:Market

Insights

2024CHAPTER

2Market

NumbersDirect

Messaging

Advertising

ad

spending

are

estimated

to

increase

at

a

CAGR(1)of

2.5%

from

2017

to

2028Market

Size:

GlobalDirectMessaging

Advertising

market:

Advertising

spending

forecast

inbillionUS$90.22+2.5%(1)0.860.2489.163.310.83

12.38

0.8488.113.22

0.2211.9886.5484.463.410.2381.980.180.772.670.200.792.900.210.813.080.170.742.370.160.742.0978.7577.810.130.711.730.110.701.4274.5212.780.10

73.220.680.08

70.840.660.9311.4811.6510.8911.4768.6910.2511.179.119.538.4511.838.0211.7911.747.509.857.049.671.1410.5810.7210.0710.1959.31202560.12202660.61202761.10202856.94202358.21202455.1355.22202252.9053.3150.31201751.572018201920202021Direct

Mail

AdvertisingTelemarketingE-mail

AdvertisingWeb

PushAdvertisingSMS

AdvertisingInstantMessaging

Advertising10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

ad

spending

of

US$

36.1

billion,

the

Americas

are

the

biggest

marketamong

selected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)DirectMessaging

Advertising

market:

Advertising

spending

forecast

inbillionUS$+1.7%(1)38.6136.06+2.3%(1)28.90+0.8%(1)19.9426.3719.290.0%(1)+0.9%(1)1.941.940.810.842024202820242028202420282024202820242028EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024The

United

States

leads

in

ad

spending

among

selected

countries

in

2024,

witha

total

expenditure

of

US$

29.9

billionMarket

Size:

Regional

Comparison

(2/2)DirectMessaging

Advertising

market:

Advertising

spending

forecast

inbillionUS$+2.0%(1)32.4429.98+3.4%(1)18.1215.85+1.6%(1)+0.9%(1)+0.1%(1)5.755.403.103.211.831.842024202820242028202420282024202820242028ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024The

average

ad

spending

per

capita

for

DirectMessaging

Advertising

isprojected

to

experience

a

slight

rise

from

US$

10.9

in

2024

to

US$

11.2

in

2028Market

Size:

GlobalDirectMessaging

Advertising

market:

Averagead

spending

percapita

forecast

inUS$1210811.1911.2311.2811.0810.9010.6710.2810.339.859.939.629.43642020172018201920202021202220232024202520262027202813Sources:Market

Insights

2024In2028,

Australia

&

Oceania

leads

among

selected

regions,

boasting

the

highestaverage

adspending

per

capita

in

direct

messaging,

totaling

US$

42.65Market

Size:

Regional

Comparison

(1/2)DirectMessaging

Advertising

market:

Averagead

spending

percapita

forecast

inUS$44.7334.6444.7335.4644.3344.2744.3436.1143.9743.9032.7021.5743.8836.5843.3443.2636.8142.6537.054540353025201510541.7833.5033.9933.7432.0521.5731.3321.5723.4323.5423.6623.2022.8622.4121.4321.6320.765.800.625.960.626.070.616.140.606.210.595.610.635.190.625.330.624.300.714.580.684.780.644.080.74020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania14Sources:Market

Insights

2024The

United

States

stands

out

as

the

largest

market

among

chosen

countries

in2024,

with

an

average

ad

spending

per

capita

of

US$

87.71Market

Size:

Regional

Comparison

(2/2)DirectMessaging

Advertising

market:

Averagead

spending

percapita

forecast

inUS$100908070605040302010092.9983.5492.0882.8891.1782.2389.6781.1287.7179.4785.4177.3984.2171.1582.9565.9983.0874.5979.8965.5278.0164.4175.8263.0039.4028.9038.8728.7938.7428.1138.0028.8137.9028.2338.3028.2838.5228.1937.2928.1936.4226.1735.9426.4535.9827.3936.6527.9412.35202712.7011.5912.01202610.4911.069.399.728.077.036.165.382017201820192020202120222023202420252028ChinaFranceGermanyUnitedKingdomUnitedStates15Sources:Market

Insights

2024Inthe

Direct

MessagingAdvertising

market,

Traditional

DirectMessagingAdvertising‘s

share

reached

73%

in

2024Distribution

byChannel:GlobalDirectMessaging

Advertising

market:

Share

bychannel19%20%21%23%25%26%27%27%28%29%29%29%81%80%79%77%75%74%73%73%72%71%71%71%201720182019202020212022202320242025202620272028Traditional

AdvertisingDigitalAdvertising16Sources:Market

Insights

2024In2024,

Direct

Mail

Advertising

spending

topped

by

the

Americas

with

US$24.64

billionMarket

Size:

Regional

Comparison

(1/2)DirectMail

Advertising

market:

Advertising

spending

forecast

inbillionUS$+1.8%(1)61.101.2960.611.3060.121.3159.311.32

0.5458.210.54

1.3256.941.3255.121.2755.221.300.540.540.540.5452.901.2953.3151.571.290.530.5450.301.280.591.22

0.5513.5713.570.6213.5813.520.6313.4213.2813.0312.9712.8215.1813.5213.6313.7419.6719.1519.4118.7918.2917.7316.5216.9214.5313.6012.8125.14202525.54202625.79202726.03202822.97201923.54202023.77202123.49202224.07202324.64202421.84201722.432018AmericasAsiaEuropeAustralia&OceaniaAfrica17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2024,

the

United

States

boasts

the

highest

spending

on

DirectMailAdvertising

among

selected

countries,

totaling

US$

20.38

billionMarket

Size:

Regional

Comparison

(2/2)DirectMail

Advertising

market:

Advertising

spending

forecast

inbillionUS$+3.0%(1)41.861.2841.3040.733.7839.923.7338.903.6737.783.591.302.131.302.141.292.142.153.831.302.1136.4236.441.302.1034.661.252.121.282.093.8133.161.2531.781.402.3130.361.412.382.18

3.373.491.422.443.168.533.177.4412.5312.8012.253.146.4811.9011.4410.943.085.639.9510.2421.26202621.53202721.80202820.8619.54202019.73202119.34202219.85202320.38202417.79201718.37201818.8420192025UnitedStatesChinaUnitedKingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2028,

Australia

&

Oceania

leads

in

average

ad

spending

per

capita

in

DirectMail

AdvertisingMarket

Size:

Regional

Comparison

(1/2)DirectMail

Advertising

market:

Averageadspending

per

capita

forecast

inUS$35

32.6332.1231.6630.6723.3930.6723.8330.3323.8030.4124.2329.9524.5729.5323.7129.4924.8028.9424.8928.4124.983025201510523.3115.9922.9816.1622.5916.3115.9016.0216.0916.1016.1015.7415.4115.3615.153.930.434.020.424.110.414.160.404.200.394.230.383.700.443.770.433.110.553.300.513.420.462.960.57020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania19Sources:Market

Insights

2024With

average

ad

spending

per

capita

of

US$

62.49,

the

United

States

is

thebiggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)DirectMail

Advertising

market:

Averageadspending

per

capita

forecast

inUS$7062.4955.6961.5655.2762.0255.4860.7154.7759.6254.0158.1847.0858.5350.0258.3753.0457.1851.7356.3447.51605040302010055.2947.2253.9346.5629.5322.1628.7321.9027.7321.7026.1519.3625.7819.9225.8219.7725.8619.6325.3819.3325.0419.8625.1920.0625.4020.0825.6519.988.978.318.568.767.637.996.947.145.965.214.553.97201720182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2024E-mail

Advertising

ad

spending

is

estimated

to

increase

at

a

CAGR(1)

of

5.5%from2017

to

2028Market

Size:

Regional

Comparison

(1/2)E-mail

Advertising

market:

Advertising

spending

forecast

inbillionUS$12.770.1612.390.32+5.5%(1)11.980.310.3211.480.300.160.1510.890.290.1510.250.280.143.299.530.263.200.139.110.243.110.122.998.450.210.112.858.030.202.067.510.181.970.102.697.050.171.880.102.492.350.090.092.124.013.873.733.553.353.112.832.602.312.151.941.804.994.494.684.844.264.043.713.813.833.333.523.11201720182019202020212022202320242025202620272028AmericasAsiaEuropeAustralia&OceaniaAfrica21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024The

United

States

leads

in

ad

spending

among

selected

countries

in

2028,

witha

total

expenditure

of

US$

4.01

billionMarket

Size:

Regional

Comparison

(2/2)E-mail

Advertising

market:

Advertising

spending

forecast

inbillionUS$7.837.55+5.8%(1)7.240.270.266.920.520.990.250.510.966.530.250.490.926.130.240.480.880.230.445.720.460.835.560.210.415.250.200.390.194.890.510.781.462.044.550.752.790.190.370.180.360.721.301.940.37

0.641.844.200.642.600.170.350.440.551.041.731.601.210.47

0.884.013.883.743.583.403.103.123.083.222.94201720182019202020212022202320242025202620272028UnitedStatesChinaUnitedKingdomGermanyFrance22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Australia

&

Oceania

has

the

highest

value

in

E-mail

Advertising

average

adspending

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)E-mail

Advertising

market:

Averagead

spending

percapita

forecast

inUS$87.097.036.976.846.68765432106.456.125.705.114.884.793.904.673.794.543.412.334.553.684.374.393.544.203.384.003.193.822.783.822.953.742.503.572.433.212.240.840.120.860.120.780.110.810.110.690.100.740.110.580.090.630.100.490.080.520.090.410.440.080.0820172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania23Sources:Market

Insights

2024With

average

ad

spending

per

capita

of

US$

14.37,

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2028Market

Size:

Regional

Comparison

(2/2)E-mail

Advertising

market:

Averagead

spending

percapita

forecast

inUS$14.3711.491510513.9411.1713.5110.8412.9610.4212.289.9411.549.4710.649.109.579.279.248.228.807.608.407.147.896.726.274.086.113.995.953.905.743.785.493.665.233.494.953.294.713.084.442.924.492.874.292.674.372.791.431.211.291.361.021.110.840.910.730.450.530.620201720182019202020212022202320242025202620272028ChinaFranceGermanyUnitedStatesUnitedKingdom24Sources:Market

Insights

2024In2024,

Instant

Messaging

Advertising

spending

topped

by

the

Americas

withUS$

87.1

millionMarket

Size:

Regional

Comparison

(1/2)InstantMessagingAdvertising

market:

Advertising

spending

forecast

inmillionUS$236.62.4227.94.4219.34.4+9.8%(1)209.04.240.04.52.42.3197.54.138.32.243.642.5183.436.22.12.03.941.4166.233.21.83.7156.431.71.73.4132.227.683.01.53.079.175.1113.125.832.370.71.52.765.898.560.11.42.253.374.384.81.349.723.926.240.721.2

1.921.8103.0202896.199.691.987.181.369.959.350.944.838.720172018201920202021202220232024202520262027AmericasAsiaEuropeAustralia&OceaniaAfrica25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2024,

the

United

States

boasts

the

highest

spending

on

Instant

MessagingAdvertising

among

selected

countries,

totaling

US$

74.3

millionMarket

Size:

Regional

Comparison

(2/2)InstantMessagingAdvertising

market:

Advertising

spending

forecast

inmillionUS$168.84.012.8161.6+11.3%(1)126.3154.312.06.43.86.1146.111.63.75.9136.911.012.4

3.96.33.65.73.55.4113.93.256.8107.03.010.338.053.450.09.5

5.046.388.98.7

4.842.32.74.473.2

2.54.217.7

6.37.224.233.031.02.04.25.461.61.83.74.752.012.837.285.588.782.478.69.974.369.263.259.550.542.532.0201720182019202020212022202320242025202620272028UnitedStatesChinaUnitedKingdomGermanyFrance26

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2028,

Americas

leads

in

average

ad

spending

per

capita

in

Instant

MessagingAdvertisingMarket

Size:

Regional

Comparison

(1/2)InstantMessagingAdvertising

market:

Averagead

spending

percapita

forecast

inUS$0.1060.0950.1070.0990.1050.0910.1050.1010.1040.1010.110.1040.0870.1030.1010.1020.1020.100.0940.0770.0910.0700.090.0780.0640.08

0.0730.070.0580.0550.0190.060.050.040.030.020.010.000.0530.0540.0520.0510.0500.0470.0460.0410.0400.0380.0360.0170.0030.0180.0030.0180.00320260.0190.00220270.0170.0030.0160.0030.0170.0030.0150.0030.0130.0040.0120.0040.0110.0040.002202820172018201920202021Asia2022202320242025AfricaEuropeAmericasAustralia&Oceania27Sources:Market

Insights

2024With

average

ad

spending

per

capita

of

US$

0.25,

the

United

States

is

thebiggest

market

amongselected

countries

in

2028Market

Size:

Regional

Comparison

(2/2)InstantMessagingAdvertising

market:

Averagead

spending

percapita

forecast

inUS$0.250.250.190.240.180.250.200.150.100.050.000.230.170.220.160.200.150.190.140.180.130.180.150.110.130.090.050.110.080.100.070.040.080.060.040.080.060.040.070.070.070.060.060.060.060.060.060.050.030.010.050.050.050.050.030.040.040.020.030.010.030.030.030.020.020.01201720182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates28Sources:Market

Insights

2024SMS

Advertising

ad

spending

is

estimated

to

increase

at

a

CAGR(1)

of

2.4%

from2017

to

2028Market

Size:

Regional

Comparison

(1/2)SMS

Advertising

market:

Advertising

spending

forecast

inmillionUS$+2.4%(1)857.77.6842.116.2826.316.2809.016.1790.116.2770.016.17.416.27.5744.37.3739.915.97.1713.815.87.0702.516.4154.7680.516.36.716.0

6.8153.3151.9659.416.26.8150.36.9148.66.5146.76.2142.9143.6141.3146.9146.0145.6291.8285.1278.3270.9262.5253.6239.0241.9226.1217.7204.8192.9372.62026380.12027387.52028355.72024364.42025334.72021336.7346.62023314.62019323.92020298.42017306.820182022AmericasAsiaEuropeAustralia&OceaniaAfrica29

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024The

United

States

leads

in

SMS

ad

spending

among

selected

countries

in

2028,with

a

total

expenditure

of

US$

340.5

millionMarket

Size:

Regional

Comparison

(2/2)SMS

Advertising

market:

Advertising

spending

forecast

inmillionUS$+3.5%(1)614.415.146.0600.245.4586.144.9570.644.2553.914.923.715.024.324.014.823.4536.242.614.823.1511.040.2515.541.514.714.122.514.522.4484.238.1461.414.122.922.7

43.5442.515.323.7422.415.224.015.324.0188.6182.4176.338.0169.7162.237.3154.336.689.4142.4144.1126.9113.2101.5326.32026333.42027340.52028301.92023310.42024318.5291.82021293.02022282.22020257.22017264.52018271.220192025UnitedStatesChinaUnitedKingdomGermanyFrance30

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2028,

Australia

&

Oceania

leads

among

selected

regions

with

an

average

adspending

per

capita

of

US$0.37

in

SMS

AdvertisingMarket

Size:

Regional

Comparison

(1/2)SMS

Advertising

market:

Averagead

spending

percapita

forecast

inUS$0.450.410.310.410.310.400.320.380.330.380.340.380.340.380.340.400.350.300.250.370.350.370.360.370.360.370.360.360.360.180.180.180.180.180.20

0.170.150.170.170.170.170.170.170.100.040.060.010.060.010.060.010.060.010.060.010.060.010.050.010.050.010.050.010.050.010.050.010.050.000.0120172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania31Sources:Market

Insights

2024Interms

of

average

ad

spending

per

capita,

the

United

States

leads

the

packamong

selected

countries

in

2024

with

US$

0.91Market

Size:

Regional

Comparison

(2/2)SMS

Advertising

market:

Averagead

spending

percapita

forecast

inUS$0.980.670.961.00.90.80.70.60.50.40.30.20.10.00.940.660.930.650.910.640.890.630.870.600.870.610.840.570.810.570.800.560.780.550.660.290.240.290.240.290.240.290.230.290.230.290.230.280.230.280.230.270.220.270.220.270.220.270.230.130.120.120.130.110.110.100.100.090.0820190.0720180.0620172020202120222023

2024UnitedKingdom2025202620272028ChinaFranceGermanyUnitedStates32Sources:Market

Insights

2024Over

the

period

from

2017

to

2028,

Telemarketing

expenditure

is

expected

torise

steadily,

with

a

CAGR(1)

of

1.8%Market

Size:

Regional

Comparison

(1/2)Telemarketingmarket:

Advertising

spending

forecast

inbillionUS$+1.8%(1)11.840.0911.660.2511.740.2411.790.2411.480.25

0.0911.180.2510.710.2410.580.240.090.090.090.0910.190.2410.070.259.860.08

0.250.089.680.250.082.32

0.24

2.310.082.332.330.082.320.082.282.192.182.132.202.192.722.183.593.643.683.723.503.383.133.202.962.862.615.185.325.405.445.465.484.784.955.004.564.624.68201720182019202020212022202320242025202620272028AmericasAsiaEuropeAustralia&OceaniaAfrica33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Among

the

selected

countries,

the

United

States

leads

in

Telemarketing

adspending

for

2028,

totaling

US$

4.8billionMarket

Size:

Regional

Comparison

(2/2)Telemarketingmarket:

Advertising

spending

forecast

inbillionUS$+2.7%(1)8.400.218.330.692.228.268.150.692.127.990.692.037.730.220.430.220.430.220.220.430.437.380.220.427.280.210.41

0.670.210.400.696.890.70

0.432.176.630.200.406.436.240.220.410.220.410.651.780.220.400.621.750.581.552.270.581.390.561.261.930.551.134.774.804.494.624.694.744.304.333.943.984.034.16201720182019202020212022202320242025202620272028UnitedStatesChinaUnitedKingdomGermanyFrance34

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2024,

Australia

&

Oceania

dominates

as

the

largest

mark