瑞典咖啡、茶、可可工业市场前景及投资研究报告-培训课件外文版2024.5

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MARKETSCoffee,teaandcocoaindustryinSwedenCHAPTER

01OverviewAnnualsalesturnoverofcoffee,teaandcocoafortheretailtradeinSwedenfrom2010to2022(inmillionSEK)Salesturnoverofcoffee,teaandcocoainSweden2010-202212,00010,0008,00010,6018,9808,3247,3877,3687,3436,9646,9936,8636,6476,6216,5596,0004,0002,00005,40520102011201220132014201520162017201820192020202120224Description:In2022,theannualturnoverofcoffee,teaandcocoasalesamountedtoapproximately10.6billionSwedishkronorinSweden.Duringtheperiodshowninthisstatistic,theretailsaleofcoffee,teaandcocoaroseoverall.Thebiggestgrowthwasrecordedin2011.Whereasthesalesturnoveramountedto5.4billionSwedishkronorin2010,itroseuptonearly6.7billionSwedishkronorin2011.ReadmoreNote(s):Sweden;2010to2022;SalesturnoverincurrentpricesSource(s):StatisticsSwedenAnnualsalesturnoveroforganiccoffee,teaandcocoafortheretailtradeinSwedenfrom2009to2022(inmillionSEK)Salesturnoveroforganiccoffee,teaandcocoainSweden2009-20221,2001,0001,0831,0561,0321,0261,0169649158058006004002000669497481451423397200920102011201220132014201520162017201820192020202120225Description:Theannualsalesturnoveroforganiccoffee,teaandcocoafortheretailtradeinSwedengenerallyincreasedfrom2009to2022.In2022,thesalesturnoveroforganiccoffee,teaandcocoafortheretailtradeinSwedenwasaround1.03billionSwedishkronor.ReadmoreNote(s):Sweden;2009to2022;Salesturnoverisshownincurrentprices;includingvalueaddedtax(VAT)Source(s):StatisticsSwedenValueofcoffee,tea,cocoa,spicesandmanufacturesthereofimportedintoSwedenfrom2010to2022(inmillionSEK)Importvalueofcoffee,tea,cocoaandspicesintoSweden2010-202216,00014,00015,07012,00010,84310,69310,63710,37010,0149,67010,0008,0006,0004,0002,00009,3418,8628,6268,2197,6907,48020102011201220132014201520162017201820192020202120226/statistics/549282/import-value-of-coffee-tea-cocoa-and-spices-into-swedenSince2013,thevalueofcoffee,tea,cocoa,spicesandmanufacturesthereofimportedintoSwedenincreasedoverall.In2022,theimportvalueofcoffee,tea,cocoa,spicesandmanufacturesthereofintoSwedenwasaround15.1billionSwedishkronor.ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofcoffee,tea,cocoa,spicesandmanufacturesthereofexportedfromSwedenfrom2010to2022(inmillionSEK)Exportvalueofcoffee,tea,cocoaandspicesfromSweden2010-20229,0008,0007,0006,0007,6376,1535,6475,6195,2425,0455,0004,4404,2534,1043,8963,7443,7354,0003,0002,0001,00003,53320102011201220132014201520162017201820192020202120227/statistics/549502/export-value-of-coffee-tea-cocoa-and-spices-from-swedenThevalueofcoffee,tea,cocoa,spicesandmanufacturesthereofexportedfromSwedenincreasedfrom2010to2022.In2022,theexportvalueofcoffee,tea,cocoa,spicesandmanufacturesthereoffromSwedenwasroughly7.6billionSwedishkronor.ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenCHAPTER

02Coffee,teaandcocoaretailAnnualsalesturnoverofcoffeefortheretailtradeinSwedenfrom2009to2022(inmillionSEK)SalesturnoverofcoffeeinSweden2009-202210,0009,0008,0007,0008,9077,4156,8316,1996,1616,0625,8355,8375,7776,0005,0004,0003,0002,0001,00005,6215,4855,4174,4444,372200920102011201220132014201520162017201820192020202120229Description:TheannualsalesturnoverofcoffeefortheretailtradeinSwedenfluctuatedfrom2009to2022.In2022,thesalesturnoverofcoffeefortheretailtradeinSwedenwasslightlybelow8.9billionSwedishkronor.

ReadmoreNote(s):Sweden;2009to2022;Salesturnoverisshownincurrentprices;includingvalueaddedtax(VAT)Source(s):StatisticsSwedenRevenuegrowthofthecoffeemarketinSwedenfrom2013to2025RevenuegrowthofcoffeeinSweden2013-202540%30.7%30%20%10%0%17.09%4.4%4.19%4.52%4.28%3.19%-0.42%-2.91%2022-3.66%2019-10%-20%-30%-8.14%2014-16.04%2020-19.07%20152013201620172018202120232024202510Description:TherevenuegrowthinthecoffeesegmentofthehotdrinksmarketinSwedenwasforecasttocontinuouslydecreasebetween2023and2025byintotal12.8percentagepoints.Therevenuegrowthisestimatedtoamountto4.28percentin2025.FindfurtherinformationconcerningthecoffeesegmentofthehotdrinksmarketbylookingatkeymarketindicatorsincountriessimilartoSwedenrevenueinFinlandandrevenuegrowthinFinland.ReadmoreNote(s):Sweden;2013to2025Source(s):ConsumerMarketInsightsAnnualsalesturnoverofteafortheretailtradeinSwedenfrom2009to2022(inmillionSEK)SalesturnoverofteainSweden2009-20221,4001,2001,0001,2941,1871,11590784082478377476180060040020007477487176976952009201020112012201320142015201620172018201920202021202211Description:TheannualsalesturnoverofteafortheretailtradeinSwedenincreasedfrom2009to2022.In2022,theannualsalesturnoverofteafortheretailtradeinSwedenwasabout1.3millionSwedishkronor.

ReadmoreNote(s):Sweden;2009to2022;Salesturnoverisshownincurrentprices;includingvalueaddedtax(VAT)Source(s):StatisticsSwedenAnnualsalesturnoverofcocoafortheretailtradeinSwedenfrom2009to2022(inmillionSEK)SalesturnoverofcocoainSweden2009-20224504003993953893793783743733693683643553403363503002502001501005033202009201020112012201320142015201620172018201920202021202212Description:TheannualsalesturnoverofcocoafortheretailtradeinSwedenfluctuatedfrom2009to2022.In2022,thesalesturnoverofcocoafortheretailtradeinSwedenwas399millionSwedishkronor.

ReadmoreNote(s):Sweden;2009to2022;Salesturnoverisshownincurrentprices;includingvalueaddedtax(VAT)Source(s):StatisticsSwedenConsumerpriceindex(CPI)ofcoffee,teaandcocoainSwedenfrom2012to2022Consumerpriceindex(CPI)ofcoffee,teaandcocoainSweden2012-2022400350300333.46255.98244.13240.6225020015010050233.53233.47230.98221.28219.07208.77209.0302012201320142015201620172018201920202021202213Description:Theconsumerpriceindex(CPI)ofcoffee,teaandcocoainSwedenasanannualaveragefluctuatedfrom2012to2022.In2022,theaverageCPIofcoffee,teaandcocoawasmeasuredat333.46,wheretheyear1980equals100.

ReadmoreNote(s):Sweden;2012to2022Source(s):StatisticsSwedenCHAPTER

03CoffeetradeValueofcoffeeandcoffeesubstitutesimportedintoSwedenfrom2010to2022(inmillionSEK)ImportvalueofcoffeeandcoffeesubstitutesintoSweden2010-20229,0008,0007,0007,6566,0005,1105,0354,7815,0004,0003,0002,0001,00004,6684,6534,6164,6394,5404,4474,2034,0073,681201020112012201320142015201620172018201920202021202215Description:ThevalueofcoffeeandcoffeesubstitutesimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofcoffeeandcoffeesubstitutesintoSwedenwasalmost7.7billionSwedishkronor.ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofcoffeeandcoffeesubstitutesexportedfromSwedenfrom2010to2022(inmillionSEK)ExportvalueofcoffeeandcoffeesubstitutesfromSweden2010-20223,0002,5002,0002,4511,7311,7031,6411,6161,5751,4761,4431,4141,4161,4071,5001,00050001,3571,096201020112012201320142015201620172018201920202021202216Description:ThevalueofcoffeeandcoffeesubstitutesexportedfromSwedenfluctuatedfrom2010to2022.In2022,theexportvalueofcoffeeandcoffeesubstitutesfromSwedenwasroughly2.5billionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofroastedcoffeeimportedintoSwedenfrom2010to2022(inmillionSEK)ImportvalueofroastedcoffeeintoSweden2010-20221,4001,2001,0001,2021,0441,0309949569048998878738668558288006004002000448201020112012201320142015201620172018201920202021202217Description:ThevalueofroastedcoffeeimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofroastedcoffeeintoSwedenamountedtoroughly1.2billionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022Source(s):StatisticsSwedenValueofroastedcoffeeexportedfromSwedenfrom2010to2022(inmillionSEK)ExportvalueofroastedcoffeefromSweden2010-20222,5002,0001,5001,9911,3381,2781,2331,2451,1801,1821,1531,1051,0971,0951,0739231,0005000201020112012201320142015201620172018201920202021202218Description:Overall,thevalueofroastedcoffeeexportedfromSwedenincreasedfrom2010to2022.In2022,theexportvalueofroastedcoffeefromSwedenamountedtoroughlytwobillionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022Source(s):StatisticsSwedenCHAPTER

04TeatradeValueofteaandmateimportedintoSwedenfrom2010to2022(inmillionSEK)ImportvalueofteaandmateintoSweden2010-2022500450400350445400397365365362345332320305300290300250200150100502730201020112012201320142015201620172018201920202021202220Description:ThevalueofteaandmateimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofteaandmateintoSwedenwas445millionSwedishkronor.ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofteaandmateexportedfromSwedenfrom2010to2022(inmillionSEK)ExportvalueofteaandmatefromSweden2010-20221601401371201009910080604020092908480787473605954201020112012201320142015201620172018201920202021202221Description:ThevalueofteaandmateexportedfromSwedenincreasedoverallfrom2013to2022.In2022,theexportvalueofteaandmatefromSwedenwas137millionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofgreenteaimportedintoSwedenfrom2010to2022(in1,000SEK)ImportvalueofgreenteaintoSweden2010-202214,00012,59012,00010,0008,0006,0004,0002,000011,41711,30510,7237,5997,5247,1406,9576,7615,8554,87320174,23120143,4312013201020112012201520162018201920202021202222Description:In2022,theimportvalueofgreenteaintoSwedenamountedtoroughly10.7millionSwedishkronor.Thatyear,greenteainimmediatepackingshadanimportvalueofroughly43millionkronor.ReadmoreNote(s):Sweden;2010to2022;Referstonotfermentedtea,whetherornotflavored;excl.teainimmediatepackingsofacontentnotexceeding3kgSource(s):StatisticsSwedenValueofgreenteaexportedfromSwedenfrom2010to2022(in1,000SEK)ExportvalueofgreenteafromSweden2010-20225,0004,5004,0003,5003,0002,5002,0001,5004,7032,7472,0471,55220221,22320128899141,0005000808703161175117472010201120132014201520162017201820192020202123Description:ThevalueofgreenteaexportedfromSwedenfluctuatedfrom2010to2022.In2022,theexportvalueofgreenteafromSwedenamountedto1.6millionSwedishkronor.Thatyear,greenteainimmediatepackingshadanexportvalueofroughly11millionkronor.ReadmoreNote(s):Sweden;2010to2022;Referstonotfermentedtea,whetherornotflavored;excl.teainimmediatepackingsofacontentnotexceeding3kgSource(s):StatisticsSwedenValueofblackteaimportedintoSwedenfrom2010to2022(in1,000SEK)ImportvalueofblackteaintoSweden2010-202240,00037,57535,98235,00030,00025,00020,00015,00010,0005,000032,56731,93329,49026,03525,99523,47422,92021,81220,99917,51815,631201020112012201320142015201620172018201920202021202224Description:ThevalueofblackteaimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofblackteaintoSwedenamountedtonearly33millionSwedishkronor.Thatyear,blackteainimmediatepackingshadanimportvalueofroughly209millionkronor.ReadmoreNote(s):Sweden;2010to2022;Referstonotfermentedtea,whetherornotflavored;excludingteainimmediatepackingsofacontentnotexceeding3kgSource(s):StatisticsSwedenValueofblackteaexportedfromSwedenfrom2010to2022(in1,000SEK)ExportvalueofblackteafromSweden2010-20229,0007,7048,0007,0006,0005,0004,0003,0002,0001,00006,3933,8503,6953,00520222,36120172,09120162,02120111,95820101,96020151,81820121,75720141,6442013201820192020202125Description:In2022,theexportvalueofblackteafromSwedenamountedtoroughlythreemillionSwedishkronor.Thatyear,blackteainimmediatepackingshadanexportvalueofroughly31millionkronor.ReadmoreNote(s):Sweden;2010to2022;Referstonotfermentedtea,whetherornotflavored;excl.teainimmediatepackingsofacontentnotexceeding3kgSource(s):StatisticsSwedenCHAPTER

05CocoatradeValueofcocoaimportedintoSwedenfrom2010to2022(inmillionSEK)ImportvalueofcocoaintoSweden2010-20229008048007006005004003002001000764749737736688674660637621615553486201020112012201320142015201620172018201920202021202227Description:ThevalueofcocoaimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofcocoaintoSwedenwas804millionSwedishkronor.ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofcocoaexportedfromSwedenfrom2010to2022(inmillionSEK)ExportvalueofcocoafromSweden2010-202245424035302520151053736343432242323222219180201020112012201320142015201620172018201920202021202228Description:ThevalueofcocoaexportedfromSwedenfluctuatedfrom2010to2022.In2022,theexportvalueofcocoafromSwedenwas18millionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueofcocoabeansimportedintoSwedenfrom2010to2022(in1,000SEK)ImportvalueofcocoabeansintoSweden2010-20226,0005,0004,0003,0005,2264,5464,0572,8792,9052,4182,4082,2481,89420172,0001,00001,59520181,26520121,073201097820112013201420152016201920202021202229Description:ThevalueofcocoabeansimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueofcocoabeansintoSwedenamountedtoroughly5.2millionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;Referstowholeorbrokencocoabeans;referstoraworroastedcocoabeansSource(s):StatisticsSwedenValueofcocoabeansexportedfromSwedenfrom2010to2022(in1,000SEK)ExportvalueofcocoabeansfromSweden2010-202280070060050040030020071239635417114112812710210006555462720201020112012201320142015201620172018201920202021202230Description:ThevalueofcocoabeansexportedfromSwedenfluctuatedfrom2010to2022.In2022,theexportvalueofcocoabeansfromSwedenamountedto171thousandSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;Referstowholeorbrokencocoabeans;referstoraworroastedcocoabeansSource(s):StatisticsSwedenCHAPTER

06CoffeehousesGrossprofitofBaressoCoffeefrom2010to2022(in1,000DKK)GrossprofitofBaressoCoffee2010-2022180,000160,000158,709133,840140,000120,000100,00080,00060,00040,00020,0000131,270125,714119,684117,257116,136112,507105,125101,04990,06586,79247,654202120102011201220132014201520162017201820192020202232Description:ThisstatisticshowsthegrossprofitofBaressoCoffeefrom2010to2022.Intheperiodfrom2010to2018,thegrossprofitoftheDanishcoffeehousechainincreasedconstantly,reachingitspeakatagrossprofitofapproximately134millionDanishkroner.Intheyearsthatfollowed,itdecreasedtoroughly48millionDanishkroner.Asof2022,itgrewstronglyagainandwasmorethan158millionDanishkroner.ReadmoreNote(s):Denmark;2010to2022Source(s):BaressoCoffeeOperatingprofit/lossofBaressoCoffeefrom2010to2022(in1,000DKK)Operatingprofit/lossofBaressoCoffee2010-202210,0008,0006,0004,0002,00009,1317,6086,1275,8164,8934,4884,2343,2641,535410-2,000-4,000-6,000-8,000-1,8322013-3,0622015-5,5322017201020112012201420162018201920202021202233Description:Thisstatisticshowstheoperatingprofit/lossofBaressoCoffeefrom2010to2022.Overtheshownperiod,theoperatingprofit/lossoftheDanishcoffeehousechainfluctuatedstrongly.In2018,itwashighest,reachinganoperatingprofitofroughlyninemillionDanishkroner.Asof2022,itamountedtooversevenmillionDanishkroner.ReadmoreNote(s):Denmark;2010to2022Source(s):BaressoCoffeeNetsalesofEspressoHouseSwedenABfrom2011to2022(inmillionSEK)NetsalesofEspressoHouse2011-20221,8001,632.731,593.541,6001,4001,2001,0008001,512.251,351.61,312.41,222.21,179.031,066.7847.3705.3579.22012600442.820114002000201320142015201620172018201920202021202234Description:Sweden-basedcoffeechainEspressoHouseSwedenABgeneratednetsalesamountingtoover1.5billionSwedishkronorin2022,reflectinganincreaseofabout280millionSwedishkronorfromthepreviousyear.

ReadmoreNote(s):Sweden;2011to2022;FinancialyearsendDecember31ofeachyear.Source(s):EspressoHouse;Hitta.seProfitfortheyearofEspressoHouseSwedenABfrom2014to2022(in1,000SEK)ProfitofEspressoHouse2014-202260,00050,38240,00020,000032,8997,600234-4,940-6,989-6,460-11,401-20,000-40,000-60,000-43,69720202014201520162017201820192021202235Description:Sweden-basedcoffeechainEspressoHouseSwedenABreportedaprofitofalmost32.9millionSwedishkronorin2022.Thecompany'sprofitpeakedin2014at50.38millionSwedishkronor.

ReadmoreNote(s):Sweden;2014to2022;FinancialyearendsDecember31eachyearSource(s):EspressoHouse;Hitta.seRevenueofJoe&TheJuiceA/Sfrom2017to2022(inmillionDKK)RevenueofJoe&TheJuiceA/S2017-202240035036830025020015010050281269271261221020172018201920202021202236/statistics/1075342/revenue-of-joe-and-the-juice-a-sTheannualrevenueofJoe&TheJuiceA/Ssteadilygrewfrom2017to2019,startingat261millionDanishkronerandendingatalmost281mllionkroner.Intheyearsthatfollowed,itfluctuatedandamountedto368millionDanishkronerin2022.

ReadmoreNote(s):Denmark;2017to2022Source(s):Joe&TheJuiceGrossprofitofJoe&TheJuiceA/Sfrom2017to2022(inmillionDKK)GrossprofitofJoe&TheJuiceA/S2017-202230026225020016514515010050132110102020172018201920202021202237Description:TheannualgrossprofitofJoe&TheJuiceA/Sfluctuatedovertheshownperiod.Asof2022,itamountedto132millionDanishkroner.ReadmoreNote(s):Denmark;2017to2022Source(s):Joe&TheJuiceCHAPTER

07AndersLöfbergRevenueofABAndersLöfbergfrom2012/13to2021/22(inmillionSEK)RevenueofAndersLöfberg2012-20222,5002,0101,9711,9262,0001,5001,0005001,9061,9151,7451,6431,5461,5351,54302012/132013/142014/152015/162016/172017/182018/192019/202020/212021/2239Description:ThisstatisticshowstherevenueofAndersLöfbergfrom2012/13to2021/22.Duringthisperiod,theSwedishcoffeeroaster'srevenuedecreasedfromapproximately1.5billionSwedishkronorinthefinancialyearof2012/13tonearlytwobillionSwedishkronorin2018/19.Asof2021/22,itincreasedagainandamountedtoroughlytwobillionSwedishkronor.ReadmoreNote(s):Sweden;2012/13to2021/22;ReferstofinancialyearsstartingonJuly1andendi