市场、民意和社会调查 术语 征求意见稿

GB/T26315—××××1市场、民意和社会调查术语本文件规定了市场、民意和社会调查中常用的术语GB/T3358.2统计学词汇及符号第2部分：应用统计（GB/T3358.2-2009，ISO3534-2:2006，基于特定目的，按照一定规范收集、整理信息，进行分析和呈现的用数值形式对所观察的结果进行描述和解释，如使用问卷(5.3.1)、民意测验、市场GB/T26315—××××2使用统计数据和/或社会科学方法和技术，执行市场、民意和社会调查研究领域的整个或部分项目<调查>专门为解决某类问题或实现特定客户的某一目标而设计的调查。服务提供者(3.9)将部分职能或流程委托给外部的组织GB/T26315—××××3不诚实受访者fraudulentpa<调查>为确保调查质量而采取的调查质量控制标准、流程及评估方法。GB/T26315—××××4时间及其他限制性内容。客户需求简述通常4.4.14.4.24.4.3操作化operationalde4.4.44.4.54.4.6数据收集方式datacollection4.4.7在委托调查中客户和调查服务提供者书面达成的合作协GB/T26315—××××结构性观察structuredob组座谈会的形式，在主持人(6.3)的组织下，就某个专5.1.105.1.11GB/T26315—××××65.1.125.1.135.1.145.1.155.1.16计算机辅助电话调查computer-assistedteleph5.1.17计算机辅助面访computer-assistedpers5.1.18计算机辅助自填式问卷访问computer-assistedsel5.1.195.1.20GB/T26315—××××75.1.21观察员扮成顾客，记录有关服务过程细节的情况，作5.2.10GB/T26315—××××85.2.11注:不包括连续调查同定样本降(如:电视收视率样本组)和可重新接触的据库(同意接受后续访5.2.125.2.135.2.145.2.155.2.16分层随机抽样stratified5.2.175.2.185.2.195.2.20PPS抽样samplingwithpro5.2.21GB/T26315—××××9样本不是按照一定的概率抽出，而是由抽样者主观抽出或任由受访者(3.16)自愿进入样本的抽样方5.2.225.2.235.2.245.2.255.2.265.2.275.2.285.2.295.2.30数据采集的结构化或部分结构化的工具或手段，由一系列GB/T26315—××××测试问卷pre-testingqu封闭性问题closed-endedq.115.3.125.3.13GB/T26315—××××5.3.145.3.155.3.165.3.17GB/T26315—××××数据收集复核validationofdatacoGB/T26315—××××执行过程评估executiveprocessaGB/T26315—××××完全或部分完成问卷的样本数量占全部样本数量注2:逻辑数据录入是对数据逻辑的要素(例如数据类型、过滤题、跳问和响应选项)进行自动检査的一种数GB/T26315—××××分类classify浏览资料和前述编码工作基础上，有选择性地查找说明主题的个案，并对资料进行比较和对照的GB/T26315—××××频率分布表tablesoffrequencydistributions数值表tablesofvaluesGB/T26315—××××公用微观数据文件public-usemicGB/T26315—××××BCD 8 4 5 EFGHJKGB/T26315—××××LMPQRS 7 6 TWXY 3.14 5.2.12 3 5.1.14 5.3.10 6.4GB/T26315—××××ZGB/T26315—××××Aaccesspanel............................................5.2.11accompaniment................................accuracy........................................allrelativeresearchfiareasampling.............................attributedisclosureaxialcoding.....................................Bbackchecking.............................................6.14basictraining...............................................6.5biasCCAPIcataloguesampling.................................5.2.28classify.................................................clustersampling.........................commissionedresearchcomputer-assistedinconcept...................................................4conveniencesampling............casesofeligibility...................................6.18case-studyapproach...........clientbriefing....................................closed-endedquestions.....................coding........................................................7.1confidentiality................................Ddatacollectionmetdoor-to-doorinterviewdataanalysisreport......................................8.8datadisseminationdataentry.................................................7.3dataqualityreport........................................8.9depthinterview.....................................5.1.7Eexecutiveprocessappraisal.....................6.22executivereport.........................................6.23experiment..............................................5.1.5Ffocusgroupinterview.............................5.1.8fundedresearchfieldworkerIidentitydisclosure....................independentresearch...................................3.4internetinterview..5.imputation....................................................7.9incentiveinterviewguide............................................5.4itemnon-response.......................................7.7Jjudgmentsampling.................................5.2.24Kkprimaryrecords...................................6.21Llengthofquestionnaire........................Mmailsurvey...........................................5.1.14GB/T26315—××××mallinterceptinterview.....................measurementscalemulti-stagesampling...................mysteryshopping.............................monitoring.........................................Nnon-probabilitysampling...non-samplingerror.................................5.2.30nonconformingrate...................................6.19nonconformity...........................................6.27nonconformityprocess..............................6.29nonconformityproduct..............................6.28numberofcase5.2.9Oopencoding...............................................7.11operationaldefinition......................one-waymirrorobservatioopen-endedquestions..............outsourcing................................................3.13Ppre-investigation..................................5.3.10probabilitysampling............................5.projectschedule...................................4.4.10public-usemicrodatafilespopulation..............................................5.2.1pre-testingquestionnaire................projecttraining.........................................Qqualitativeresearch...............................qualitycontrol...........................qualityManagement..................................3.18quantitativeresearch.............................questionnaireevaluation..................quotasampling...........................question...........................................questionnaire............................questionnaireediting.................................6.17questionnairesurvey.........................Rreliability................................................researchcontract4.5researchhypothesis.................................4.4.1researchserviceprovider...........................3.9respondent.............................................3.16recruiterreportdemonstration....................................8.2researchagreement......................................4.5researchgoal..............................................4.1researchplan..............................................4.4researchproposal………….4.4researchreport…………….8.3researchrequirement.................................4.2researcher3.14response.................................................responserate................................................6.3Ssamplerotation.....................................5.2.12sampling................................samplingerror........................................5.2.29samplingmethods...................................4.4.7samplingwithprobabilityproportional selectivecoding.........................................7.13simplerandomsampling......................5.2.14snowballsampling..................................5.2.23sponsor...................................................stratifiedrandomsampling.....................5.2.16stratifiedsampling...............................systematicsampling...............................5.2.18samp