越南化妆品市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSCosmeticsmarketinVietnamCHAPTER

01OverviewRevenueofthecosmeticsmarketintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)CosmeticsmarketrevenueintheAsia-Pacificregion2022,bycountry16,00013,973.514,00012,00010,0008,0006,0004,0002,00006,748.685,821.671,650.2

1,608.071,406.791,096.37713.27

659.86

638.12

635.24473.04

389.45344.74193.13

185.4

156.264Description:Chinaisleadingtherankingbyrevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarket,recording14billionU.S.dollars.FollowingcloselybehindisJapanwith6.7billionU.S.dollars,whileSriLankaistrailingtherankingwith156.26millionU.S.dollars,resultinginadifferenceof13.8billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):APAC;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketinVietnamfrom2015to2028(inbillionU.S.dollars)Revenueofthebeauty&personalcareindustryinVietnam2015-20283.02.812.742.642.562.482.412.52.242.122.042.052.011.932.01.51.00.50.01.871.82201520162017201820192020202120222023202420252026202720285Description:Therevenueinthebeauty&personalcaremarketinVietnamwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.4billionU.S.dollars(+16.6percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.81billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Vietnam;2015to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthebeauty&personalcaremarketinVietnamfrom2015to2028(inU.S.dollars)Revenuepercapitaofbeauty&personalcareinVietnam2015-20283027.6127.0526.2225.5824.9624.342522.8522.1421.4621.0720.7820.5620.0919.7420151050201520162017201820192020202120222023202420252026202720286Description:Theaveragerevenuepercapitainthebeauty&personalcaremarketinVietnamwasforecasttocontinuouslyincreasebetween2023and2028byintotal3.3U.S.dollars(+13.56percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach27.61U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Vietnam;2015to2028Source(s):ConsumerMarketInsightsAnnualin-homeFMCGvaluegrowthofpersonalcareproductsinVietnamfrom2020to2022,bydegreeofurbanizationAnnualpersonalcarevaluegrowthVietnam2020-2022,bydegreeofurbanizationUrbanRural20%15%10%5%17%15%12%12%5%0%-3%-5%2020202120227Description:In2022,theFMCGin-homevalueofpersonalcareproductsinurbanareasofVietnamsawa15percentincrease.Inthatyear,personalcareproductsgrewby12percentinvalueinruralareasofthecountry.

ReadmoreNote(s):Vietnam;2020to2022;amongfoururbankeycitiesSource(s):KantarWorldpanelCHAPTER

02KeyindicatorsRevenueofthecosmeticsmarketinVietnamfrom2015to2028(inmillionU.S.dollars)RevenueofthecosmeticsindustryinVietnam2015-2028700600619.47605.94580.14563.28546.21528.9500473.04462.2441.07422.06404.24399.27388.65375.984003002001000201520162017201820192020202120222023202420252026202720289Description:Therevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarketinVietnamwasforecasttocontinuouslyincreasebetween2023and2028byintotal90.6millionU.S.dollars(+17.13percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach619.47millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Vietnam;2015to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinVietnamfrom2015to2028,bysegment(inmillionU.S.dollars)RevenueofthecosmeticsmarketinVietnam2015-2028,bysegmentEyesLipsFaceNailsNaturalCosmetics200180160140120188.03181.91175.51170.72165.67160.39148.38143.64138.15141.58136.34136.4134.56133.12129.51131.25128.86129.27124.79125.21120.26121.6120.89115.9114.3993.98107.6108.6899.89103.1995.62102.7197.5298.3591.95100

90.3185.988.6580.9565.05

65.2614.9980.0569.5978.7267.3976.2462.2677.2564.7574.1657.5575.2159.8680604020071.1356.7470.0354.469.667.9345.4666.5743.5864.4140.4365.3541.8853.5551.7947.642015201620172018201920202021202220232024202520262027202810Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.ParticularlystrikingistheexceptionallystrongincreaseofthesegmentEyestowardstheendoftheforecastperiod.Thevalueamountingto6.1millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,whichareestimatedat2.7millionU.S.dollars.ReadmoreNote(s):Vietnam;2015to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthecosmeticsmarketinVietnamfrom2015to2028(inU.S.dollars)RevenuepercapitaofcosmeticsinVietnam2015-2028766.095.995.765.635.495.354.834.825432104.654.494.344.224.13.892015201620172018201920202021202220232024202520262027202811Description:Theaveragerevenuepercapitainthe'Cosmetics'segmentofthebeauty&personalcaremarketinVietnamwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.7U.S.dollars(+13.08percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach6.09U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Vietnam;2015to2028Source(s):ConsumerMarketInsightsPreferredchannelsforpurchasingbeautyandcareproductsamongconsumersinVietnamasofJanuary2023PreferredchannelstobuybeautyandcareproductVietnam2023Shareofrespondents0%10%20%30%40%50%60%In-storeOnline52.81%18.07%17.72%BothIdonothaveapreference11.4%12Description:Accordingtoa2023surveyconductedinVietnam,approximately52.8percentofrespondentspurchasedbeautyandcareproductsthroughin-storechannels.Meanwhile,18.1percentpreferredtobuytheseproductsonline.Additionally,approximately17.7percentofthemchosetomakepurchasesthroughbothofthesechannels.ReadmoreNote(s):Vietnam;January2023;1,140respondents;18yearsandolder;amongrespondentsnationwideSource(s):StandardInsightsCHAPTER

03ProductionandconsumptionProductionvolumeofshampooandconditionerinVietnamfrom2010to2022(in1,000metrictons)ShampooandconditionerproductionvolumeinVietnam2010-2022807068.8768.2465.865.1164.5264.2563.6663.9763.361.4657.45605040302010050.249.282010201120122013201420152016201720182019202020212022*14/statistics/1115388/vietnam-shampoo-and-conditioner-production-volumeIn2022,theproductionvolumeofshampooandconditionerinVietnamamountedtoabout65.1thousandmetrictons,indicatinganincreasefromthepreviousyear.Inthatyear,theproductionvolumeofsoapwasapproximately1.5millionmetrictons.ReadmoreNote(s):Vietnam;2010to2022;*Preliminaryfigures.Figureshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamProductionvolumeofshowercreamandcleansingfoaminVietnamfrom2016to2022(in1,000metrictons)ShowercreamandcleansingfoamproductionvolumeinVietnam2016-2022605055.4253.652.4445.3942.3741.9338.354030201002016201720182019202020212022*15Description:In2022,theproductionvolumeofshowercreamandcleansingfoaminVietnamamountedtoabout55.42thousandmetrictons,indicatinganincreasefromthepreviousyear.Inthatyear,theproductionvolumeofsoapanddetergentswasapproximately1.51millionmetrictons.ReadmoreNote(s):Vietnam;2016to2022;*Preliminaryfigure.Valueshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamProductionvolumeoftoothpasteinVietnamfrom2010to2022(in1,000metrictons)ToothpasteproductionvolumeinVietnam2010-2022605049.348.2148.3946.0245.0143.740.739.6338.640302010037.4337.1634.3930.312010201120122013201420152016201720182019202020212022*16Description:In2022,theproductionvolumeoftoothpasteinVietnamamountedtoabout40.7thousandmetrictons,indicatinganincreasefromthepreviousyear.Inthatyear,theproductionvolumeofsoapwasapproximately1.51millionmetrictons.

ReadmoreNote(s):Vietnam;2010to2022;*Preliminary.Figureshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamConsumptionofpersonalcareinVietnamfrom2018to2022withaforecastuntil2024(intrillionVietnamesedong)PersonalcareconsumptionVietnam2018-202460050048042838240034032431629030020010002018201920202021*2022*2023**2024**17Description:TheconsumptionvalueofpersonalcareinVietnamhasbeengrowinginthepastyears,from290trillionVietnamesedongin2018to382trillionVietnamesedongin2022.Thisfigurewasforecasttocontinueincreasinguntil2024.

ReadmoreNote(s):Vietnam;2018to2022;*Figuresareestimates.

**Figuresareforecasts.OnethousandVietnamesedongequals0.043U.S.dollarsand0.039eurosasofJanuary2023.

ReadmoreSource(s):FitchSolutions;GeneralStatisticsOfficeofVietnam;MiraeAssetCHAPTER

04InternationaltradeImportvalueofcosmeticandskincareproductsinVietnamfrom2016to2022(inmillionU.S.dollars)ImportvalueofcosmeticandskincareproductsinVietnam2016-2022300250200271.32236.35179.09175.63151.95150115109.12100500201620172018201920202021202219Description:In2022,thetotalimportvalueforproductsundercosmetic,beauty,make-up,andskincarepreparationsreachedover271millionU.S.dollarsinVietnam,indicatingarisefromtheyearbefore.Theimportvalueofcosmeticproductshadbeenincreasingyearonyear,exceptforaslightdipin2020duetotheimpactoftheCOVID-19pandemicinthecountry.ReadmoreNote(s):Vietnam;2016to2022Source(s):ASEANExportvalueofcosmeticandskincareproductsfromVietnamfrom2016to2022(inmillionU.S.dollars)CosmeticandskincareproductsexportvalueVietnam2016-2022120100100.5792.7782.468072.7571.8367.4163.516040200201620172018201920202021202220Description:In2022,Vietnamexportedapproximately73millionU.S.dollarsofcosmeticandskincareproductsworldwide.ThevalueofcosmeticproductsexportedfromVietnamhadbeenfluctuatingduringtheobservedtimeline.

ReadmoreNote(s):Vietnam;2016to2022Source(s):ASEANImportvalueofcosmeticproductstoVietnamin2022,bytradepartner(inmillionU.S.dollars)ValueofcosmeticimportsinVietnam2022,bytradepartnerImportvalueinmillionU.S.dollars150

200050100250300350SouthKoreaFrance327.0290.2287.73SingaporeJapan66.7UnitedStatesThailand21.315.1814.711.97.28GermanySpainHongKongAustralia6.665.484.794.74MainlandChinaUnitedKingdomPoland21Description:In2022,Vietnamimportedaround327millionU.S.dollarsworthofcosmeticsfromSouthKorea,followedbyFrance,Singapore,andJapan.SouthKoreanbeautyproducts,alsoknownasK-beauty,areparticularlypopularamongVietnameseconsumers,thankstotheinfluenceofKoreanpopculture.ReadmoreNote(s):Worldwide,Vietnam;2022Source(s):UNComtradeExportvalueofcosmeticproductsfromVietnamin2022,bytradepartner(inmillionU.S.dollars)ValueofcosmeticsexportsfromVietnam2022,bytradepartnerExportvalueinmillionU.S.dollars10

1505202530JapanMainlandChinaThailand25.311.2510.7UnitedStatesHongKongSouthKoreaMalaysia8.737.32.922.86Singapore1.1Canada1.0522Description:In2022,JapanwastheleadingimportmarketforcosmeticsfromVietnam,amountingtonearly25.3millionU.S.dollars.ThiswasfollowedbyMainlandChina,Thailand,andtheUnitedStates.Thatyear,SouthKorearankedsixthamongtheexportpartnerswithapproximatelythreemillionU.S.dollarsofcosmeticsproductsimportedfromVietnam.ReadmoreNote(s):Worldwide,Vietnam;2022Source(s):UNComtradeImportvalueofbeauty,makeup,andskincarepreparationsfromSouthKoreatoVietnamfrom2016tothefirst9monthsinto2023(inmillionU.S.dollars)ValueofSouthKoreancosmeticimportstoVietnam2016-9M2023350327.02304.6530025020015010050263.59227.31193.36145.99123.3458.86201602017201820192020202120229M202323Description:Asofthethirdquarterof2023,Vietnamimportedaround305millionU.S.dollarsworthofcosmeticsfromSouthKorea.SouthKoreanbeautyproducts,alsoknownasK-beauty,areparticularlypopularamongVietnameseconsumers,thankstotheinfluenceofKoreanpopculture.SouthKoreawasalsotheleadingpartnerforcosmeticimportsinVietnaminrecentyears.ReadmoreNote(s):SouthKorea,Vietnam;2016to9M2023Source(s):KoreaInternationalTradeAssociationImportvalueofskincarecosmeticsproductsfromSouthKoreainVietnamfrom2016tothefirst9monthsinto2023(inmillionU.S.dollars)KoreanskincarecosmeticsimportvalueVietnam2016-9M2023160138.98137.4514012010080117.81109.2499.3571.6965.37604033.7620162002017201820192020202120229M202324Description:Asofthethirdquarterof2023,Vietnamimportedaround118millionU.S.dollarsworthofskincarecosmeticsfromSouthKorea.ThevalueofKoreanskincareproductimportstoVietnamhasbeengrowingfastrecently.KoreanbeautyproductshavegainedrecognitionamongVietnameseconsumers,partiallythankstothepopularityofKoreanpopcultureinthisSoutheastAsiancountry.ReadmoreNote(s):SouthKorea,Vietnam;2016to9M2023;HScode:3304991000Source(s):KoreaInternationalTradeAssociationCHAPTER

05RetailandbrandsNumberofcosmeticstoresinVietnamasofMarch2023,bycityNumberofcosmeticstoresVietnam2023,bycity4504003503002503822042001509410050084HoChiMinhCityHaNoiOthersTotal26Description:AccordingtoareportreleasedbyQ&Me,asofMarch2023,HoChiMinhhadthehighestnumberofcosmeticsstoresinVietnamwith204outlets.Meanwhile,therewerearound94outletsacrossthecountryapartfromHaNoiandHoChiMinhCitythatyear.ReadmoreNote(s):Vietnam;asofMarch2023Source(s):Q&MeLeadingcosmeticstorechainsinVietnamasofMarch2023,bynumberofstoresLeadingcosmeticretailchainsVietnam2023,bynumberofstoresNumberofstores600204080100120GuardianHasaki10997TheBodyShopTheFaceShopSammiShop4237171615BeautyboxMintCosmeticsBeautygardenMathoadaphanCocoshop998WatsonsVietnamNutycosmeticsThegioiSkinFoodDNCosmeticsBicicosmetics7762127Description:AccordingtoareportreleasedbyQ&Me,asofMarch2023,GuardianhadthehighestnumberofbranchescomparedtoothercosmeticsstoresinVietnamwith109outlets.Accordingtothesamereport,HoChiMinhCityhadthehighestnumberofcosmeticsstoresinVietnamthatyear.ReadmoreNote(s):Vietnam;asofMarch2023Source(s):Q&MeMostchosenFMCGbrandsinhealthandbeautycategoryinurbanareasinVietnamin2022,bypenetrationrateMostchosenhealthandbeautybrandsinurbanareasVietnam2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%P/SDiana68.7%61.7%59.8%LifebuoyColgateClose-UpKotex52.2%38.4%34.4%SunsilkClear29.5%28.6%Dove22.9%22.1%Pantene28Description:In2022,P/SwasthemostchosenFMCGbrandinthehealthandbeautycategoryinurbanareasinVietnam,havingapenetrationrateof68.7percent,followedbyDianawithapenetrationrateofalmost61.7percent.P/SisabrandbyUnilever,specializingindentalcareproducts.ReadmoreNote(s):Vietnam;2022;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinhealthandbeautycategoryinruralareasinVietnamin2022,bypenetrationrateMostchosenhealthandbeautybrandsinruralareasVietnam2022,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%80.5%90%P/SLifebuoyClear42.3%38.3%38.3%38%DianaSunsilkColgateClose-UpDove35.4%29.8%23.4%20.5%KotexRejoice16%29Description:In2022,P/SwasthemostchosenFMCGbrandinthehealthandbeautycategoryinruralareasinVietnam,havingapenetrationrateof80.5percent,followedbyLifebuoywithapenetrationrateof42.3percent.P/SisabrandbyUnilever,specializingindentalcareproducts.ReadmoreNote(s):Vietnam;2022Source(s):KantarWorldpanelCHAPTER

06E-commerceRetailsalesofbeautyandpersonalcaree-commerceinVietnamfrom2017to2021withaforecastto2026(inmillionU.S.dollars)Beautyandpersonalcaree-commerceretailsalesVietnam2017-2026700600500400644303.9300240.2200101.71000201720212022*2026*31Description:Thetotalretailsalesofbeautyandpersonalcaree-commerceinVietnamincreasedfrom2017to2021.In2021,beautyandpersonalcaree-commerceretailsalesofbeautyandpersonalcaree-commerceinthecountryamountedtoapproximately240.2millionU.S.dollars.Thecountry'sretailsalesofthisproductcategorywereexpectedtocontinueincreasingandreachover644millionU.S.dollarsby2026.ReadmoreNote(s):Vietnam;2017to2021;figureswereatfixed2021exchangerate;*Figuresareforecasts.Thesourcedidnotprovideadateofpublication.Thedateusedhereisthedateoflastupdate.Thesourcedidnotprovidedatafrom2018to2020.

ReadmoreSource(s):EuromonitorDistributionofe-commercebeautysectorrevenueinVietnamasofthefirsthalfof2023,byproducttypeE-commercebeautysectorrevenueshareVietnamH12023,byproducttypeFacialskincare34.1%Others28.8%Perfume10.7%Makeupproducts13.0%Beautydevices12.8%32Description:Asofthefirsthalfof2023,facialskincarewastheleadingcategoryinVietnam'se-commercebeautysector,contributingtooverone-thirdofthetotalrevenue.Thiswasfollowedbymakeupproducts,beautydevices,andperfume.

ReadmoreNote(s):Vietnam;H12023Source(s):Metric.vn;SlideshareDistributionoftheeyemakeupe-commercemarketinVietnamin2022,bycategoryE-commerceeyemakeupmarketdistributioninVietnam2022,bycategoryOthers5.7%Eyebrows13.8%Mascara29%Eyeshadow22.9%Eyeliner28.0%33Description:In2022,mascarawasthelargestsegmentwithintheeyemakeupmarketinVietnam,makingupnearly30percentofthetotale-commercemarketshareforeyemakeup.Meanwhile,theeyebrowscategoryheldthesmallestshare,accountingfornearly14percentoftheeyemakeupsegment.ReadmoreNote(s):Vietnam;December2022Source(s):TMOGroupDistributionofthefacemakeupe-commercemarketinVietnamin2022,bycategoryE-commercefacemakeupmarketdistributioninVietnam2022,bycategoryFoundation31.4%Others52.9%Concealer8%Acneremoval4.9%Blush2.8%34Description:In2022,makeupfoundationsdominatedthefacemakeupsegment,makingupover30percentofthetotale-commercemarketshareformakeupinVietnam.Meanwhile,theblushcategoryhadthesmallestproportion,accountingfornearlythreepercentofthemakeupsegment.ReadmoreNote(s):Vietnam;December2022Source(s):TMOGroupDistributionoflipmakeupe-commercemarketinVietnamin2022,bycategoryE-commercelipmakeupmarketdistributioninVietnam2022,bycategoryOthers22%Liptint/gloss/glow41%Lipstick37%35Description:In2022,liptint/gloss/glowdominatedthelipmakeupsegmentinVietnam,capturingover40percentofthetotale-commercemarketshareforlipmakeupproducts.Meanwhile,thelipstickcategoryheldashareof37percentwithinthelipmakeupsegment.ReadmoreNote(s):Vietnam;December2022Source(s):TMOGroupLeadingcosmeticse-retailersinVietnamasofFebruary2023,bymonthlytrafficvolume(in1,000s)Leadingcosmeticse-retailersinVietnam2023,bymonthlytrafficvolumeMonthlytrafficvolumeinthousands3,000

4,00001,0002,0005,0006,0007,0008,000HasakiThegioiSkinFoodWatsonsVietnamTheGioiSonMoiBoShop7,2442,2851,2671,1031,020908.6GuardianLamthaoCosmeticsNutyCosmecticsABBeautyWorldBeautygarden437.48229.35157.6127.4436Description:AsofFebruary2023,Hasakiledamongcosmeticse-retailersinVietnam,withover7.2millionmonthlyvisitors.WatsonsVietnambyWatsonsGroup,thelargestbeautyandhealthyretailcompanyinAsia,rankedthirdamongthelist,witharound1.2milliontrafficvolumeeachmonth.ReadmoreNote(s):Vietnam;February2023Source(s):GentlemenMarketingAgencyCHAPTER

07ConsumerbehaviorMostpopularbeautyandhealthproductsamongconsumersinVietnamasofJanuary2023,bygenderMostpopularbeautyandhealthproductsVietnam2023,bygenderShareofrespondentsFemale

Male30%

40%0%10%20%50%60%70%80%72.22%FacewashSunscreen30.82%57.94%10.38%47.62%47.62%CologneandperfumeMoisturizer36.16%7.55%40.48%HaircareproductsFacialcream15.09%36.51%35.32%8.49%6.92%Facialmask30.56%32.7%Anti-perspirantBodypowder7.94%3.14%4.76%NoneoftheaboveOthers25.79%2.38%1.57%38Description:Accordingtoa2023surveyconductedinVietnam,about72.2percentoffemalerespondentsindicatedtheyhadpurchasedfacewashproducts,establishingitastheleadingbeautyandhealthproductamongfemalecustomers.Incontrast,amongmalerespondents,cologneandperfumeproductswerethemostfavoredbeautyandhealthitems,accountingfor36.2percent.ReadmoreNote(s):Vietnam;January2023;1,140respondents;18yearsandolder;amongrespondentsnationwideSource(s):StandardInsightsFrequencyofwearingmakeupamongfemaleconsumersinVietnamasofJuly2022MakeupfrequencyoffemaleconsumersinVietnam202235%32%31%30%25%20%15%10%5%27%6%4%0%DailySeveraltimesaweekOnceaweekLessthanonceaweekDonotdothis39Description:AccordingtoasurveyconductedinJuly2022,about32percentofVietnamesefemalerespondentsrevealedthattheyworemakeuplessthanonceaweek.Duringtheperiodexamined,around27percentoftherespondentsconfirmedwearingmakeupeveryday,whilesixpercentofthemstatednotdoingitatall.ReadmoreNote(s):Vietnam;July2022;353respondents;25-45years;amongfemaleconsumersinHoChiMinhCity,Hanoi,andDaNangSource(s):BusinessTradeClub;Q&MeMonthlyspendingoncosmeticsamongfemaleconsumersinVietnamasofJuly2022MonthlyspendingoncosmeticsamongconsumersinVietnam2022Shareofrespondents15%0%5%10%20%25%30%35%40%Below300,000VND300,000to500,000VND14%35%500,000to700,000VND24%700,000toonemillionVNDOnemilliontotwomillionVNDTwomillionandabove14%8%5%40Description:AccordingtoasurveyconductedinJuly2022,about35percentofVietnamesefemalerespondentsrevealedtheyspentbetween300thousandto500thousandVietnamesedong(VND)oncosmeticsmonthly.Meanwhile,approximatelyfivepercentofthemconfirmedpayingtwomillionVNDandmoreforbeautycareproducts.Onaverage,theyspentaround650thousandVNDoncosmeticseachmonth.ReadmoreNote(s):Vietnam;July2022;353respondents;25-45years;amongfemaleconsumersinHoChiMinhCity,Hanoi,andDaNangSource(s):BusinessTradeClub;Q&MeShareofconsumerswhosearchedandpurchasedskincareandmakeupproductsinVietnamasofDecember2022,bychannelShareofconsumerswhosearchandpurchasebeautyproductsVietnam2022,bychannelResearchandpurchaseonlyinResearchandpurchaseonlyonline21%stores10%Omnichannel69%41Description:BasedonasurveyconductedinDecember2022amongVietnameseconsumers,almost70percentofrespondentssaidtheypreferredusingomnichanneltoresearchandbuyskin