商务英语中级模拟试题四

商务英语中级模拟试题(4)

(1~7/共7题)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.■Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to?•Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.•Youwill

needtousesomeoftheselettersmorethanonce.,Whichexpert'sadvice(A,B,CorD)does

eachstatement(1-7)referto?

,Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.

•Youwillneedtousesomeoftheselettersmorethanonce.

FlacksisaUK-basedcompanythatproducesfashionaccessoriesfor

women.Howcanitcontinuetogrowitsbusiness?

ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswill

havetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,one

wheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts.They

couldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtake

itinitsstride.Also,theywouldnztneedtore-equiptheirfactoryandcouldusenon-UKsourcingif

facilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvival

strategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeyto

success.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,where

manufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.

ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthis

workabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkon

innovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewell

received.CGaryWilmotInordertobeattheirrivalsinahighlycompetitivemarket,Flecks

shouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstores

ratherthantryingtogoitaloneandmarketdirectly.Theyshouldalsoconsiderrefocusing

productionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuild

moreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemand

forfashionacessoriesisrelativelyfiatandthecompanyshouldconsiderexploitingnichemarkets

toimproveitsmargins.Butevenwithinthese,Flacksmustdistinguishitsgoodsfromthoseofits

rivalsintermsofquality,performanceanddesign.Innovativesales,marketingandPRarevitalto

exploitthesenicheproducts.OnecompetitiveadvantagethatFlacksdoeshaveisproduction

times.Manyretailchainsnowhavetwo-tiersupplychainsandFlackscouldfocusontop-up

orders.Theymightalsoinvestigateothersaleschannelssuchasmailorder.

第1题

ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.

第2题

ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.

第3题

Flacksmayneedtochangethefunctionofoneofitsfacilities.

第4题

Flacksshouldutiliseitscurrentexpertisetoenteradifferentmarket.

第5题

Flacksmayneedtoconsiderclosingitscurrentproductionfacility.

第6题

Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.

第7题

Expandingtheproductrangewouldnotbeaproblemfortheworkforce.

下一题

(8~12/共5题)PARTTWO-Readthearticlebelowaboutbanks.•Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.•Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.•Donotuseanylettermorethanonce.,Choosethebestsentencefrom

theoppositepagetofilleachofthegaps.

•Foreachgap(8-12),markoneletter(A-G)onyourAnswerSheet.

,Donotuseanylettermorethanonce.

•Thereisanexampleatthebeginning,(0).

EVALUATINGTHEPERFORMANCEOFTHEBOARD

Fewemployeesescapetheannualortwice-yearlyperformancereview.(0)G.Theansweris

notagreatnumber.Andthesmallerthecompany,thefewerchecksthereareonhowwellthe

directorsaredoing.Someofthelargestcompaniesformallyassesstheperformanceoftheir

board,butveryfewneworgrowingcompanieshavemanagedtogetroundtoestablishingany

suchprocedure.Manybusinessexpertsbelieve,however,thatitisimportantforallcompaniesto

reviewtheperformanceoftheboard.1Anotherreasonisthatthebearditselfneeds

informationonhowwellitisdoing,Justasmuchasotheremployeesdo.Forthechiefexecutive,

appraisalofsomesortisabsolutelyessentialforhisorherownsakeandforthegoodofthe

company.Indeed,manyofthosewhohavereachedthislevelremarkonhowlonelytheJobof

chiefexecutiveisandhowfewopportunitiestheygettodiscussissuesrelatingtoit.Thereissome

evidencetoshowthatoncesmallercompaniesputaboardappraisalprocessinplace,theyfind

thisprocessrelativelyeasytooperate.2Theircounterpartsinlargerorganisations,

however;areoftenafraidthatappraisalscouldbeachallengetotheirstatus,So,howshould

companiesassesstheirbeard?3Ataverybasiclevel,thiscouldsimplymeangettingallthe

directorstowritedownwhattheyhaveachievedandhowtheycanimproveonit.Attheother

endofthescaleisthefull360-degree'appraisal.Here,eachdirectorisappraisedina

systematicmannerbyacombinationofthechairmanandfellowdirectors.Inthelargest

companiestherearemanymethodsforassessingthebeard.Anumberofsuchcompanieshave

self-assessmentschemes.Thechairmanmaymeeteachboardmemberindividuallytoaskhow

thingsaregoing,inafairlyinformalway.Thewholeboardmightalsomeettotalkaboutits

progressinopensession.4Thesemightaskforpeople'sopinionsontheboard'smain

tasksoronhowwellthecommitteesareworking.Researchindicatestherehasbeensome

improvementinthewaytheappraisalofboardmembersisconducted.5Thechairmanwill

havebeeninvolveddirectlyorindirectlyintheappraisalofallmembersoftheboard.WhoseJob

isit,then,toappraisethechairman?

A.Itisoftenthecasethatthedirectorsofsuchcompaniesareevenhappytoreceivecriticism,as

thiscanpreventthemfrommakingbasicmistakes.

B.Therestoftheworkforceseesitasunfairifthedirectorsaretheonlymembersofthe

companytoescapeappraisal.

C.Theseareencouragingastheyputalimitonthepowerofthechairmantoassessfellow

directors.

D.Alternatively,questionnairesmightbedistributedtodirectors,formingthebasisforfuture

discussion.

E.Oneissueremains,however,whenalltheothershavebeendealtwith.

F.Itisgenerallyagreedthatitisthechairman'sresponsibilitytoensuretheregularappraisalof

eachmemberoftheboard.

G.However,onewondershowmanycompanieshaveinplaceaformalappraisalprocessfortheir

boardofdirectors.

第8题

第9题

第10题

第11题

第12题

上一题下一题

(13~18/共6题)PARTTHREE-Readthearticlebelowabouteffectsoftaxation,andthequestions

ontheoppositepage.•Foreachquestion13—18,markoneletter(A,B,C,orD)onyourAnswer

Sheetfortheansweryouchoose.,Foreachquestion(13-18),markoneletter(A,B,CorD)on

yourAnswerSheet.

BRITISHCOMPANIESCROSSTHEATLANTIC

NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaonaventurewhich

maygenerateexportearningsfortheircompanieszshareholdersinyearstocome.Alonglistof

sponsorswillsupporttheinitiative,whichwillinvolvea&3-millionmediacampaignanda

fortnightofeventsandexhibitions.TheultimategoalistopersuademoreAmericansthatBritish

companieshavesomethingtointerestthem.

Whiletherehavebeenplentyoftradeinitiativesinthepast,thedifferencethistimeroundis

thatconsiderablethinkingandplanninghavegoneintotryingtoworknutjustwhatitisthat

AmericanslookforinBritishproducts.Insteadofexclusivelypromotingthemajorcorporations,

thistimethereismoreemphasisonsupportingthesmaller,moreunusual,nichebusinesses.

FreshinthememoriesofailthoseconcernedistheknowledgethatAmericahasbeentheend

ofmanyalargeandapparentlysuccessfulbusiness.ForCarringtons,aretailgroupmuch

respectedbyEuropeancustomersandinvestors,Americaturnedouttobeacommercialdisaster

andthebeliefthattheycouldevenshowsomeofthegreatAmericanstoresaretailingtrickor

twowashopelesslyover-optimistic.

PollyBrown,anotherveryBritishbrandthatrodehighforyearsongoodprofitsandhugecity

confidence,alsofoundthatconqueringAmerica,incommercialandretailingterms,wasnotas

easyasithadimagined.WhenitpositioneditselfintheUSasaniche,luxurybrand,sellingshirts

thatwerepricedat$40intheUKfor$125intheStates,thestrategyseemedtoworkButonceits

managementdecideditshouldtakeonthemiddlemarket,thissuccessrapidlydrainedaway.It

wasadisastrousmistakeandthehighcostofthefailedAmericanexpansionplansplayedalarge

roleinitsdecliningfortunesinthemid-nineties.

SarahScott,managingdirectorofSmythson,theupmarketstationer;hashadtothinklongand

hardaboutwhatittakestosucceedinAmericaandshetakesitveryseriouslyindeed.'Many

BritishfirmsarequitepatronisingabouttheUS/shesays.zTheythinkthatwezresomuchmore

sophisticatedthantheAmericans.Theyobviouslyhaven'tnoticedRalphLauren,anAmerican

whohasbeenmuchmoreskilledattappingintoanidealisedEnglishnessthananyEnglish

company.Also,manycompaniesdon'tbothertostudythemarketproperlyandthinkthat

becausesomething'ssuccessfulintheUK,it'sboundtobesuccessfuloverthere.Youhaveto

lookatwhatyoucanbringthemthattheyhaven'talreadygot.Onthewhole,American

companiesarebrilliantatthemass,middlemarketandpeoplewhozvetriedtotakethemonat

thislevelhavefounditverydifficult/

ThistimerounditisjustpossiblethatchangingtastesarerunninginBritain'sfavour.The

enthusiasmformassive,centralisedretailchainshasdecreased.Peoplewantthingswithsome

sortofindividuality;theyarefedupwiththebanal,middle-of-the-roadtastethatAmericadoes

sowell.Theyarenowlookingforthesmall,theprecious,thezrealthing’,andthisisprecisely

whatmanyofthecompaniesparticipatingintheinitiativedobest.

第13题

ThemainreasonthattheBritishbusinesspeoplearegoingtoAmericaisto

A.encourageAmericanconsumerstobuytheirproducts.

B.analysehowAmericancompaniesattractmediacoverage.

C.lookforfinancialbackingfromAmericaninvestorsandbanks.

0.investigatehowBritishandAmericancompaniescouldformpartnerships.

第14题

Inthewriter'sopinion,theproposedventurewillbedifferenttopreviousonesbecause

A.fewerBritishbusinessleaderswillbemakingthetrip.

B.lesswell-knowncompanieswillbebetterrepresented.

C.thelargercompanieshavedecidedtheywillnotbeparticipating.

D.itinvolvesresearchintohowBritishcompaniesmarketthemselves.

第15题

ThewriterstatesthatCarringtonswaswrongto

A.becautiousabouttradinginAmerica.

B.borrowmoneyfromitsEuropeaninvestors.

C.assumeitwassuperiortoAmericanrivals.

0.ignoretheadviceofitsAmericanmanagers.

第16题

Accordingtothewriter;PollyBrownzsmistakeoccurredwhenit

A.continuedtotradedespitemakingaloss.

B.attemptedtoattractadifferenttypeofcustomer.

driedtobreakintotoomanymarketsatthesametime.

0.expectedAmericanconsumerstopayBritishpricesforgoods.

第17题

SarahScottstatesthatBritishcompanieshopingtosucceedinAmericashould

A.focusonagapinthemarket.

B.belessconcernedwiththeirimage.

C.concentrateonsellingproductsinthemid-pricerange.

D.carryoutresearchintothepricingpoliciesofAmericancompanies.

第18题

ThewritersuggeststhatsuccessinAmericadependsupon

A.adoptingamoreAmericanapproachtomarketing.

B.persuadingthemid-rangeconsumertopayforquality.

C.copyingthestrategiesofAmericancompanies.

D.buildingareputationasasupplierofuniquegoods.

上一题下一题

(19~33/共15题)PARTFOUR-Readthenewsbelow.-Choosethebestwordorphrasetofilleach

gapfromA,B,C,orDontheoppositepage.-Foreachquestion19—33,markoneletter(A,B,C,

orD)onyourAnswerSheet.,ChoosethebestwordtofilleachgapfromA,B,CorDonthe

oppositepage.

,Foreachquestion(19-33),markoneletter(A,B,CorD)onyourAnswerSheet.

PromiseofJobswithTelephoneBankingCentre

An£80-milliontelephonebankingcentreistoopeninScotland,withthesituationofabout500

newjobs.GrandUnionGroup,whichownstheDundeeandWesternBank,saidtodayithopesto

havethe1fullyoperationalbynextAugust.ItwillbebasedatthenewCaledonian

IndustrialEstatecurrentlybeingbuiltnearEdinburgh.Thecentreisbeing2throughajoint

partnership3globaltelecommunicationsfirmConceptandcustomercarespecialists

Businesslink.SaraGrimaldi,chiefexecutiveoftheDundeeandWesternBank,said,zlzmdelighted

wewillbeworkingin4withConceptandBusinesslinkandlzmconfidentwewill5

fromtheirconsiderableexperience.Thenewcentrewillmake6useofinnovativebusiness

procedureswhichwill7toanimprovedserviceandexperienceforourvaluedcustomers/

CallumMartin,presidentofglobalaccountsforGrandUnionGroup,addedthathewasvery

pleasedhiscompanywillplayakeyroleinsuchanimportantdevelopmentemployingstate-of

the-arttechnology.Thelocalcouncilsaidnewjobswere8oftheeffortsmadeto9

investmenttotheregion.CouncilleaderHughMacArthursaid,zltzsgoodnewsforGrandUnion,

butitwillalso10ustopromoteEdinburghtocompaniesconsideringa11toScotland.

Thecouncilwillcontinuetoworkhardtoensurethattoday's12isjustthelatest13

inourattempttocreatehighqualityjobsinthearea/ScotlandhasbecomeaEuropeanleaderin

termsoftelephonebankingcentresandhas14itselfanexcellentreputation.Thecall

centresectorasawholeemploysmorethan28,000peopleatmorethan170sitesinScotland.

Takingthisinto15,itseemslikelythatthisnewcentrewillbeanothersuccessstory.

第19题

A.facility

B.plant

C.function

0.situation

第20题

A.assisted

B.invested

C.funded

D.paid

第21题

A.consisting

B.engaging

C.containing

0.involving

第22题

A.venture

B.teamwork

C.enterprise

0.collaboration

第23题

A.benefit

B.improve

C.grow

0.advance

第24题

A.inclusive

B.uniform

C.extensive

0.universal

第25题

A.help

B.Contribute

C.provide

0.combine

第26题

A.facts

B.reasons

C.data

0.evidence

第27题

A.acquire

B.gain

C.attract

D.win

第28题

A.necessitate

B.ease

C.support

0.enable

第29题

A.reorganisation

B.reassignment

C.relocation

0.replacement

第30题

A.announcement

B.publication

C.notice

0.acknowledgement

第31题

A.method

B.step

C.point

0.action

第32题

A.achieved

B.taken

C.drawn

0.earned

第33题

A.mind

B.regard

C.account

D.note

上一题下一题

(34~45/共12题)PARTFIVE-Readthetextbelow.-Inmostofthelines34—45thereisoneextra

word.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Some

lines,however,arecorrect.-Ifalineiscorrect,writeCORRECTonyourAnswerSheet.-Ifthere

isanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.,In

mostofthelines(34-45)thereisoneextraword.Itiseithergrammaticallyincorrectordoesnot

fitinwiththemeaningofthetext.Somelines,however,arecorrect.

,Ifalineiscorrect,writeCORRECTonyourAnswerSheet.

,Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswer

Sheet.ConsumerBehaviourTheconsumeristhefocusof

allretailbusinessanditisimportanttoappreciatehow

Consumersareinfluencedintheirbuyingdecisions.Mostofconsumers,beforemakinga

34.purchase,gatherinformationandevaluatewiththealternatives,buttheextenttowhich

35.theylookforinformationdependsonthetypeofpurchase.Forexample,inthecaseof

36.routinegrocerypurchasesmostconsumersrespondtoautomatically.However,for

37.purchaseswheretheriskofmakingthewrongdecisionisgreater,likebuyinganew

38.car,sothesearchforinformationismoreimportant.Thedecisiontopurchaseisnevera

39.singledecisionbutanumberoftheseseparatedecisions,andatanytimeduringthis

40.process,consumerscanchangetheirmindsaboutandchooseanalternativeroute.For

41.exampie,althoughaconsumermayhavedecidedwheretobuyaproductonlytorealise

42.atthelastmomentthatthisis,infact,havingthewrongchoice.Thepriceinthestoremay

43.betoohighorthestaffunhelpful.Ontheotherhand,alackofqueues,favourablecredit

44.facilitiesandefficientstaffallleadtoatoopositiveimpression,soretailersshould

45.rememberhowdifficultiesintheseareasthatcanaffectasaleorevenloseacustomer

permanently.

第34题

第35题

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第39题

第40题

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第42题

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第45题

上一题下一题

(1/1)WRITINGPART-ONE

第46题

图片

上一题下一题

(1/1)PART-TWO

第47题

图片

上一题下一题

(48~51/共4题)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

第48题

第49题

第50题

第51题

上一题下一题

(52~56/共5题)PART2

Play00:00...

Volume

,Foreachrecording,decidewhatthespeaker'sstrategyisforsuccessinmanagement.

,Writeoneletter(A-H)nexttothenumberoftherecording.

,Donotuseanylettermorethanonce.

,Afteryouhavelistenedonce,replaytherecordings.A.Bethefirsttostateanopinion.

B.Don'trespondtoothersimmediately.

C.Letpeopleknowyourplans.

D.Preparefortheworst.

E.Understandeachperson'smotivation.

F.Beflexibleinyourapproach.

G.Donztappeartotakethingspersonally.

H.Winwidespreadsupportforyourideas.

第52题

第53题

第54题

第55题

第56题

上一题下一题

(57~64/共8题)PART3

PlayOO:OO...

Volume

•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.

,Afteryouhavelistenedonce,replaytherecording.

第57题

WhatdoesSophiesayabouttheNottinghamcentre'sproblems;?

A.Shedoesn'tknowwhathascausedthem.

B.Shehadn'texpectedNottinghamtohaveproblems.

C.Shedoesn'tthinktheywillcontinueforlong.

第58题

JamessaystheEuropeandivisionsolvedasimilarproblemby

A.closingsomecentres.

B.advertisingthecentres.

C.investinginthecentres.

第59题

SophieproposesthattheNottinghamcentreshould

A.besoldtoacompanyinadifferentsector.

B.continuetooperateasaDaylongCentre.

C.remainaleisurecentrebutunderdifferentownership.

第60题

Jamesbelievesthatthemaincauseoftheproblemis

A.achangeinconsumertastes.

B.thedesignofthecentres.

C.theeconomicsituation.

第61题

AccordingtoSophie,advertisingwould

A.taketimetoimprovethefigures.

B.produceonlytemporaryresults.

C.improvethecompany'simage.

第62题

Jamessuggeststhatpartofthesolutionisto

A.reduceopeninghours.

B.employstaffonlowerwages.

C.limitthepromotionaloffers.

第63题

TheBoardwantstoselltheNottinghamcentrebecause

A.thecompany'ssharepricehasbeenfalling.

B.itwouldfetchagoodprice.

C.theyneedtocompensateforlosses.

第64题

SophiefinallyagreestoproposetotheBoardthatthey

A.keepthecentrerunningasnormal.

B.allocatemoneyforextrapromotions.

C.givethecentreachancetoreduceitscosts.

上一题下一题

(1/1)SPEAKINGPART-1Theinterview—about3minutesInthisparttheinterlocutorasks

questionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

第65题

Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogive

informationaboutyourselfandexpresspersonalopinions.

上一题下一题

(l/l)PART-2/Minipresentations'—about6minutesInthispartofthetestyouareaskedtogive

ashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

第66题

Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochoose

oneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminute

toprepareyourideas.

图片

上一题下一题

(l/l)PART-3Discussion—about5minutesInthispartofthetestyouaregivenadiscussion

topic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyoumore

questionsrelatedtothetopic.

第67题

Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolookatthetask

prompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwith

yourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.

Fortwocandidates

图片

Forthreecandidates

图片

Follow-onquestions

,Doyouthinkmagazinesareagoodwaytokeepstaffinformed?

(Why?/Whynot?)

,Doyouthinkcompaniesofallsizesshouldhavestaffmagazines?

(Why?/Whynot?)

•Isitimportantforseniormanagerstocontributetostaffmagazines?

(Why?/Whynot?)

,WouldyouliketocontributetoStaffmagazines?(Why?/Whynot?)

,Doyouthinkaninternalcompanywebsitewouldbeagoodwayofkeepingstaffinformed?

(Why?/Whynot?)

,Doyouthinkmagazinesforcustomersareausefulmarketingtool?

(Why?/Whynot?)上一题交卷

交卷

答题卡

答案及解析

(1~7/共7题)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.•Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to?•Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.•Youwill

needtousesomeoftheselettersmorethanonce.•Whichexpert'sadvice(A,B,CorD)does

eachstatement(1-7)referto?

,Foreachstatement(1-7),markoneletter(A,B,CorD)onyourAnswerSheet.

,Youwillneedtousesomeoftheselettersmorethanonce.

FlacksisaUK-basedcompanythatproducesfashionaccessoriesfor

women.Howcanitcontinuetogrowitsbusiness?

ASusanFalmerFacedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswill

havetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,one

wheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts.They

couldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtake

itinitsstride.Also,theywouldnztneedtore-equiptheirfactoryandcouldusenon-UKsourcingif

facilitieshereareinshortsupply.BMesutGuzelTheyhavethefundamentalsofasurvival

strategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeyto

success.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,where

manufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.

ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthis

workabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkon

innovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewell

received.CGaryWilmotInordertobeattheirrivalsinahighlycompetitivemarket,Flecks

shouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstores

ratherthantryingtogoitaloneandmarketdirectly.Theyshouldalsoconsiderrefocusing

productionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuild

moreproductionoverseasinacycleofcontinuousdevelopment.DMichalKaminskiThedemand

forfashionacessoriesisrelativelyfiatandthecompanyshouldconsiderexploitingnichemarkets

toimproveitsmargins.Butevenwithinthese,Flacksmustdistinguishitsgoodsfromthoseofits

rivalsintermsofquality,performanceanddesign.Innovativesales,marketingandPRarevitalto

exploitthesenicheproducts.OnecompetitiveadvantagethatFlacksdoeshaveisproduction

times.Manyretailchainsnowhavetwo-tiersupplychainsandFlackscouldfocusontop-up

orders.Theymightalsoinvestigateothersaleschannelssuchasmailorder.

第1题

ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.

参考答案：B

详细解答：

第2题

ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.

参考答案：D

详细解答：

第3题

Flacksmayneedtochangethefunctionofoneofitsfacilities.

参考答案：C

详细解答：

第4题

Flacksshouldutiliseitscurrentexpertisetoenteradifferentmarket.

参考答案：A

详细解答：

第5题

Flacksmayneedtoconsiderclosingitscurrentproductionfacility.

参考答案：B

详细解答：

第6题

Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.

参考答案：C

详细解答：

第7题

Expandingtheproductrangewouldnotbeaproblemfortheworkforce.

参考答案：A

详细解答：

下一题

(8~12/共5题)PARTTWO-Readthearticlebelowaboutbanks.•Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.•Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.•Donotuseanylettermorethanonce.,Choosethebestsentencefrom

theoppositepagetofilleachofthegaps.

,Foreachgap(8-12),markoneletter(A-G)onyourAnswerSheet.

,Donotuseanylettermorethanonce.

,Thereisanexampleatthebeginning,(0).

EVALUATINGTHEPERFORMANCEOFTHEBOARD

Fewemployeesescapetheannualortwice-yearlyperformancereview.(0)G.Theansweris

notagreatnumber.Andthesmallerthecompany,thefewerchecksthereareonhowwellthe

directorsaredoing.Someofthelargestcompaniesformallyassesstheperformanceoftheir

board,butveryfewneworgrowingcompanieshavemanagedtogetroundtoestablishingany

suchprocedure.Manybusinessexpertsbelieve,however,thatitisimportantforallcompaniesto

rev