全球APP行业市场前景及投资研究报告-培训课件外文版2024.5微信淘宝拼多多META

INDUSTRIES

&

MARKETSApp:

market

data

&

analysisMarket

Insightsreport2023Table

of

ContentsOverviewAppendixSummary56Market

StructureProduct

OverviewAuthor134145146MarketDefinitionKeyTakeawaysMarketNumbersKeyPlayerLandscapeTrendAnalysis781920Market

NumbersGames2444SocialNetworkingEntertainmentHealth&FitnessFinance6484104124OtherApps2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

app

market

is

a

dynamic

and

competitive

ecosystem,

which

will

foreseefuturegrowthOverview:

SummarySummaryTheApp

market

remains

adynamicandvibrantsector

of

thedigitaleconomy.

Itsresilience

isunderpinned

byconsumers'

insatiableappetiteforinnovativeandconvenient

solutions

thatenhancetheirdigitalexperiences.

Mobile

appshavetranscended

theirearly

novelty

phaseto

become

essential

tools

forcommunication,

entertainment,

productivity,and

more.Oneofthestandouttrendsinrecent

yearsis

thegrowing

emphasison

userprivacy

and

datasecurity,

which

hasledtoregulatory

shiftsandchangesinappstore

policies.

Thishasprompted

appdevelopers

torethink

theirdata

collectionandusagepractices,

emphasizing

transparency

anduserconsent.

Moreover,emerging

technologies

like

augmented

reality

(AR)

and

virtual

reality

(VR)

areopening

upnew

frontiers

forapp

development,

promising

exciting

possibilitiesforbothconsumer

andenterprise

applications.Overall,

theappsmarket

is

poisedforcontinued

expansion,driven

byinnovation,userdemand,and

theever-evolving

digitallandscape.

Companiesthatcanadaptto

these

changing

dynamicswill

bewell-positioned

tothriveinthiscompetitive

and

rapidly

evolving

space.5Sources:Market

Insights

2023The

App

market

consists

of

overall

35

different

categoriesOverview:

Market

DefinitionMarket

definitionTheApp

market

constitutesthesale

ofsoftware

applicationsthatcanbedownloaded,

installed,and

runon

mobile

devices.

More

specifically,itrefers

toappsthatcanbedownloaded

from

Apple,Inc.'sApp

Store

andtheGoogle

Playstore

(or

inthecaseof

China,

from

stores

suchas

HuaweiAppGallery

andTencent

Appstore)

and

which

canbeinstalled

and

runon

iPhonesandAndroidphones.We

consider

three

different

sources

of

revenue:

Revenue

from

in-apppurchases(IAP)

thatcomes

from

thepurchase

offeatures,

upgrades,andsubscriptionswithin

anapp,paidapp

revenue

from

theone-time

purchaseof

anappandadvertising

revenue

obtained

from

showing

adswithinanapp.Ourstatisticsincludetherevenue

earned

bydevelopers

and

also

therevenueearned

bystores

through

commissions.We

track20

non-game

categories

and15

gamecategories

thatarefoundinbothAppleInc.'sApp

Store

and

theGoogle

Playstore.

Overall,

we

cover

21

markets,which

are:Books

&Reference,

Business,

Education,Entertainment,

Finance,Food

&Drink,Health

&Fitness,Lifestyle,

Medical,Music,

Navigation,News

&Magazines,

Photo&Video,

Productivity,Shopping,Social

Networking,

Sports,

Travel,Utilities,Weather

and

Games6Sources:Market

Insights

2023Advertising

has

the

biggest

revenue

stream

in

the

Apps

marketOverview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeTotal

revenue

intheApp

market

isprojected

toreach

US$475.90bn

in2022.Thismarket

includes:Thismarket

excludes:Total

revenue

isexpected

toshow

anannual

growth

rate(CAGR

2022-2027)

of8.58%,

resulting

inaprojected

market

volume

ofUS$755.50bn

by2027.•Apps

thatcanbedownloaded

frommajor

app

stores

suchasApple,Inc.'sApp

Store

andthe

Google

Playstore,or

inthecaseof

China,

from

storessuchasHuawei

AppGallery

andTencent

Appstore.•Apps

exclusively

offered

byMicrosoft

Store

and

AmazonAppstorefor

Android.In-apppurchase(IAP)revenue

intheApp

market

isprojected

toreach

US$204.90bnin2022.•Custom-made

apps

not

availablefrom

anyofficialappstore.Paidapp

revenue

intheApp

market

isprojected

to

reach

US$5.25bn

in2022.Advertising

revenue

intheAppmarket

is

projected

to

reach

US$265.80bn

in2022.•Apps

thatare

runoniPhones

andAndroidphones.•B2B/C2C

app

sales

ofanykind.Thenumberof

downloads

inthe

App

market

is

projected

toreach

235.30bndownloads

in2022.•Subscriptionrevenues

outsideof

in-apppurchases(forexample,

NetflixandSpotifyusetheirown

paymentsystems

outside

oftheirapps).Theaverage

revenue

per

download

currently

isexpected

toamounttoUS$2.02.Aglobalcomparison

reveals

thatmost

revenue

isgenerated

inChina

(US$166.60bnin2022).7Sources:Market

Insights

2023App

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

17.5%

from

2017

to2027Market

Size:

Globalrevenue

forecast

inbillionUS$755.5708.3659.0604.5+17.5%(1)543.5475.9425.2323.02020245.62019194.92018150.9201720212022202320242025202620278Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

236.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+9.4%(1)370.1+10.4%(1)284.1236.62022173.6+9.2%(1)87.4+8.1%(1)+9.3%(1)56.28.612.60.91.420222027202220272022

2027Americas202720222027EuropeAfricaAsiaAustralia&Oceania9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

166.6

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+10.1%(1)+10.5%(1)256.9269.4166.62022156.2+6.6%(1)+9.5%(1)+9.1%(1)63.245.825.516.215.510.0202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyJapan10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Advertising

accounts

for

the

biggest

share

in

the

App

marketMarket

Size:

Globalrevenue

bytype

forecast

inbillionUS$755.57.3708.37.0659.06.7604.56.3+17.5%(1)543.55.8296.8285.1476.05.3271.0425.14.7254.1231.0323.03.9204.9185.1245.5109.83.0149.7195.091.6451.42027416.22026150.974.174.52.6381.32025344.120242.3306.72023265.8235.3169.42020132.72019100.82018201720212022AdvertisingIn-AppPurchasePaidApp11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Average

revenue

per

download

is

estimated

to

increase

from

2017

to

2027Market

Size:

Globalarpd

forecast

in

US$2.42.32.22.22.12.22.01.81.61.41.21.00.80.60.40.20.02.12.01.91.71.71.61.42017201820192020202120222023202420252026202712Sources:Market

Insights

2023Australia

&

Oceania

has

the

highest

average

revenue

per

download

in

2027Market

Size:

Regional

Comparison

(1/2)arpd

forecast

in

US$9.95.09.79.54.71098765432109.44.59.24.49.04.39.14.38.47.77.03.56.63.04.84.03.91.91.20.62.31.52.41.62.21.52.31.52.11.42.11.42.21.52.01.20.41.81.11.61.00.70.70.40.40.40.40.40.40.420172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market

Insights

2023With

average

revenue

per

download

of

US$

19.4,

the

United

States

spends

onaverage

the

most

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)arpd

forecast

in

US$19.712.219.819.919.519.611.719.419.419.2201510517.317.116.313.27.712.67.411.210.710.69.47.97.24.41.66.96.84.21.67.04.31.66.44.16.54.11.55.93.95.44.32.85.43.74.93.34.51.74.61.71.41.11.10.90.8020172018201920202021202220232024202520262027ChinaGermanyUnitedKingdomUnitedStatesJapan14Sources:Market

Insights

2023App

downloads

are

estimated

to

increase

from

2017

to

2027Market

Size:

Globalappdownloads

forecast

inbillion6.05.55.75.45.15.04.54.03.53.02.52.01.51.00.50.04.74.23.63.02.11.10.80.72017201820192020202120222023202420252026202715Sources:Market

Insights

2023Asia

has

the

most

downloads

in

2027

with

nearly

165

billion

downloadsMarket

Size:

Regional

Comparison

(1/2)appdownloads

forecast

inbillion237.6250228.1216.7203.020015010050184.2164.7159.1137.5101.788.876.257.336.455.135.152.433.449.231.545.329.240.726.435.123.128.519.122.416.119.314.217.112.80.52.52.93.23.43.73.80.50.60.91.52.00.60.60.70.80.91.01.11.21.21.3020172018201920202021202220232024202520262027AfricaAustralia&OceaniaEuropeAmericasAsia16Sources:Market

Insights

2023With

downloads

of

110.3

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)appdownloads

forecast

inbillion156.916014012010080150.9143.8135.2122.4113.5110.3102.478.369.961.5604018.118.919.517.115.92.714.52.512.92.29.91.510.91.88.41.38.81.5202.93.13.13.21.4020172018201920202021202220232024202520262027GermanyUnitedKingdomJapanUnitedStatesChina17Sources:Market

Insights

2023Apple

store

revenuesaccount

for

the

largestshare

in

the

App

market

with62.8%

in

2022Market

Size:

Globalrevenue

share

by

store

inpercent100.0%64.2%100.0%62.9%100.0%62.9%100.0%63.2%100.0%63.0%100.0%62.8%100.0%62.7%100.0%62.7%100.0%62.6%100.0%62.6%100.0%62.6%37.1%201837.1%201936.8%202037.0%202137.2%202237.3%202337.3%202437.4%202537.4%202637.4%202735.8%2017GoogleApple18Sources:Market

Insights

2023The

App

market

is

highly

competitive

with

various

key

players

in

each

segmentKey

playerlandscapeRepresentative

App

key

playersbysegmentSocialNetworkingEntertainmentFinanceHealth&FitnessGames19Sources:researchChina

has

a

flourishing

App

market

due

to

its

many

app

stores,

but

a

crackdownon

gameswill

likely

cause

its

revenues

to

fallTrend

analysis(1/3)ChineseappstoresInChina,

Google

services

havebeen

bannedand

Applehasalesser

influencethere

thaninthe

U.S.

or

Europe.

Thishaspermitted

alternative

app

stores

to

appearandcompete

inthemobile

app

market

while

stillusingtheAndroidoperatingsystem

developed

byGoogle.

Huawei,

Oppo,andTencent

havethetop

threeappstores,

which

accountforhalfofthemarketshares.

More

than20

other

app

stores

compete

fortheremaining

50%

which

meansthatinorder

to

reach

the

majority

ofChinesemobile

users,

app

developers

need

to

promote

theirappsinseveral

stores

atthesametime.Computer

game

crackdownTheChinesegovernment

paused

theapproval

of

new

computer

games

inthe

middleof

2021.

Before

thischange,games

inChina

already

had

toundergoalengthyprocess

thatchecked

for“undesirable”elements

suchas

blood,sexual

content,andgambling.However,

themost

recent

government

stanceof

condemning

computer

games

as“spiritualopium”

hasledtoahaltof

the

approval

of

new

gamesandthe

closure

ofthousandsof

gamingcompanies.

More

recently,

inApril2022,

45

new

gameswere

approved.

We

areconstantly

monitoring

the

situation

and

will

adjustourforecasts

accordingly.20Sources:researchBlockchain

technologies

are

leading

to

a

new

play-to-earn

paradigmfor

mobilegamesTrend

analysis(2/3)Blockchain

technology:

cryptocurrency

andnon-fungibletokens(NFTs)Blockchain

technology

iscurrently

one

ofthefastest-growing

andmost

innovative

technologies.

Several

finance

appssuchasBinanceandCoinbaseenable

users

totradecryptocurrencies

on

theirphone.

Themost

promising

segment

forcryptocurrencies

canmost

likely

befoundinmobile

gaming.

Cryptomobile

games

suchas

Plants

vs.

Undeadand

ThetanArenahavetheirown

coinsthatplayers

caneasily

sell

or

exchange

forother

cryptocurrencies.

These

games

alsoincludeuniqueNFTssuchascharacters

or

in-game

items

thatcanlikewise

beboughtor

sold

with

cryptocurrencies

incertainmarketplaces.The

newplay-to-earn

paradigmTheintroduction

ofcryptocurrencies

and

NFTsinto

mobile

gaming

gaverise

to

anew

kindof

gamingparadigmcalled

“play-to-earn.”

Here,

players

areableto

complete

in-game

tasksor

fightagainst

each

other

inorder

toearn

game

coinsor

NFTswhichcanthenbeexchanged

for

othercryptocurrencies

and

eventually,

real

money.

Inthis

way,

blockchain

technology

opensupthegame

economy

to

thereal-world

economy.

However,

mobile

games

need

tomaintainahigherdemand

thansupplywhen

itcomes

to

game

coinsandNFTs,

otherwise

theirvalueswill

crash.

Ahealthy“tokenomics”

isneeded

forthelong-term

viabilityoftheplay-to-earn

model.21Sources:researchThe

power

of

5G

will

make

AR

/

VR

and

the

metaverse

more

feasible

for

mobilesTrend

analysis(3/3)5GThefifth

generation

(5G)

of

wireless

technology

isexpected

toreach

speeds

upto

twenty

to

fiftytimes

fasterthan4G.

5Gnetworks

are

already

inplaceintheU.S.,Europe,

and

Asia,andmanyof

thenewest

smartphones

already

have5G

capabilities.Itwill

stilltakesome

timebefore

the

fullpotential

ofthenetwork’s

speed

canbeattainedand

haveatruly

palpableeffect

onusers.

However,

thisnewtechnology

would

allow

for

muchmore

advancedapps,particularly

inthe

areas

of

gaming,augmented

reality

/virtualreality,

theInternet

of

Things(IoT),andself-driving

cars.Augmented

reality

(AR),

virtualreality

(VR),

andthemetaverseThe5G

network

revolution

coincides

with

great

advancements

inARandVRtechnology,

aswell

asthenew

hypeconcerningthemetaverse.

AR,asshowcased

inmobile

gamessuch

as

Pokémon

Go

andIngress,

allows

people

tosituatevirtualobjects

inthereal

world.

AlthoughVR

hasnotyet

been

fullydeveloped,

itcanalready

beexperienced

bycombining

asmartphone

with

aheadset.

Finally,metaverses,

suchasDecentraland,

introduced

blockchain

technology

into

thevirtualworld.

Moreover,

5Gwillmake

the

blendingof

AR/VR

and

themetaverse

muchmore

practicalandseamless.22Sources:researchCHAPTER

2MarketsMARKETSGamesThe

Games

marketis

the

fastest-growing

marketfor

Apps,

as

China

lifts

theirrestrictions

giving

the

market

further

growth

opportunitiesOverview:

SummarySummaryWithintheMobile

Gaming

industry,alandscapecharacterized

byrapidinnovationandevolving

userpreferences,

several

noteworthy

trendsand

current

marketdevelopments

areshapingthescene.

Mobile

games

continueto

pushboundariesinterms

of

graphicsandimmersive

gameplay

experiences,

often

rivaling

theirconsole

and

PCcounterparts.

Theconcept

of

"freemium"

games,

which

arefreetoplaybut

offer

in-apppurchases,remains

prevalent

andlucrative.

Additionally,therise

of

mobile

esports

andcompetitive

gaminghasbrought

anew

level

ofengagement

and

spectatorship

to

theplatform.

Theintegration

of

augmentedreality

(AR)and

virtual

reality

(VR)

technologies

into

mobile

gamingisunlockingentirely

new

dimensions

of

interactive

entertainment.

Furthermore,

mobilegames

increasingly

leverage

social

features,

fostering

communities

andmultiplayer

experiences,

furtherenhancing

userengagement.

Amidstthesedevelopments,

mobile

gaming

continuesto

beadominant

force

inthegamingindustry,appealingtoabroad

and

diverse

audiencewhile

constantlyadapting

toemerging

technologies

andplayerdemands.25Sources:Market

Insights

2023Games

offer

a

variety

of

apps

for

every

kind

of

consumer,

from

action

to

triviaand

word

gamesOverview:

Market

DefinitionMarket

definitionTheGames

market

isthe

largest

and

highestearning

category

for

mobile

appsandgenerates

approximately

50%

oftotal

app

revenue

worldwide.

Mobile

gameshavelong

dominated

the

computer

gaminglandscape

and

are

far

aheadofconsole

games

and

PCgamesinterms

of

revenue

andnumberofgamers.Ourstatisticsincludetherevenue

earned

bydevelopers

and

also

the

revenueearned

bystores

through

commissions.We

includefifteen

submarkets

underthe

Games

category

(Action,Adventure,Board,

Card,Casino,

Casual,Music,Puzzle,

Racing,Role-Playing,

Simulation,Sport,Strategy,Trivia,andWord)which

are

found

inbothAppleInc.'sApp

Store

andtheGoogle

Playstore.

Sincegames

cancontain

numerous

themes

andgamemechanics

simultaneously,

itisnot

unusual

foragame

to

beincludedinseveralcategories

atthesametime.We

consider

three

different

sources

of

revenue:

Revenue

from

in-apppurchases(IAP)

that

comes

from

the

purchase

offeatures,

upgrades,andsubscriptionswithin

anapp.Paidapp

revenue

from

the

one-time

purchaseof

anapp.Advertisingrevenue

obtainedfromshowing

adswithin

anapp.26Sources:Market

Insights

2023Games

accounted

for

47.35%

of

the

App

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeTotal

revenue

intheGames

market

isprojected

toreach

US$225.30bn

in2022.Thismarket

includes:Thismarket

excludes:Total

revenue

isexpected

toshow

anannual

growth

rate(CAGR

2022-2027)

of8.35%,

resulting

inaprojected

market

volume

ofUS$352.10bn

by2027.•Apps

thatcanbedownloaded

frommajor

app

stores

suchasApple,Inc.'sApp

Store

andthe

Google

Playstore,or

inthecaseof

China,

from

storessuchasHuawei

AppGallery

andTencent

Appstore.•Apps

exclusively

offered

byMicrosoft

Store

and

AmazonAppstorefor

Android.In-apppurchase(IAP)revenue

intheGames

market

isprojected

toreachUS$145.30bn

in2022.•Custom-made

apps

not

availablefrom

anyofficialappstore.Paidapp

revenue

intheGames

market

is

projected

to

reach

US$1.25bn

in2022.Advertising

revenue

intheGames

market

is

projected

toreach

US$78.84bn

in2022.•Apps

thatare

runoniPhones

andAndroidphones.•B2B/C2C

app

sales

ofanykind.Thenumberof

downloads

inthe

Games

market

is

projected

toreach

118.70bndownloads

in2022.•Subscriptionrevenues

outsideof

in-apppurchases(forexample,

NetflixandSpotifyusetheirown

paymentsystems

outside

oftheirapps).Theaverage

revenue

per

download

currently

isexpected

toamounttoUS$1.90.Aglobalcomparison

reveals

thatmost

revenue

isgenerated

inChina

(US$71.30bnin2022).27Sources:Market

Insights

2023Games

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

15.9%

from2017

to2027Market

Size:

Globalrevenue

forecast

inbillionUS$342.9323.1114.1304.6106.5278.496.2+15.6%(1)216.8121.7246.784.5203.166.124.122.921.773.029.733.0157.749.320.023.827.931.333.818.021.024.726.229.732.216.018.422.015.217.021.1115.637.927.529.912.413.135.697.531.26.47.29.711.27.79.410.412.78.780.424.426.971.611.412.214.524.163.223.360.419.1

17.198.788.393.181.146.731.021.526.320172018201920202021202220232024202520262027Role

PlayingGamesActionGamesStrategy

GamesPuzzleGamesSimulation

GamesOther28

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

121.7

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+8.9%(1)185.9+10.3%(1)126.7121.7202277.5+8.7%(1)+8.0%(1)34.2+8.7%(1)22.63.34.80.30.5202220272022202720222027202720222027EuropeAfricaAmericasAsiaAustralia&Oceania29

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

71.3

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+10.2%(1)115.7+10.5%(1)116.371.370.7+6.1%(1)47.035.0+9.9%(1)+8.0%(1)8.76.75.44.52022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyJapan30

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023For

the

Games

market,

the

biggest

revenue

is

generatedthrough

In-AppPruchaseMarket

Size:

Globalrevenue

bytype

forecast

inbillionUS$352.11.6332.31.6313.61.5287.11.4+15.9%(1)255.51.4140.6128.8225.41.3119.8203.01.2105.090.178.8157.647.568.71.1115.633.797.527.40.9209.9202780.420.70.8201.92026192.32025180.720240.8164.12023145.32022133.2109.1202081.169.358.92017201820192021In-AppPurchaseAdvertisingPaidApp31

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Games

average

revenue

per

download

is

estimated

to

increase

from2017

to2027Market

Size:

Globalarpd

forecast

in

US$10.99.010.68.610.78.81110910.210.38.310.210.09.59.29.18.78.48.17.38.18.77.77.57.37.86.97.67.56.07.66.97.56.77.46.187.16.37.26.57.06.96.96.97.07.07.076.76.666.05.14.34.95.74.854.14.0432.32.22.12.01.91.81.621.41.21.10.91020172018201920202021202220232024202520262027CasinoGamesRole

PlayingGamesCardGamesStrategy

GamesSport

GamesOther32Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

value

for

Games

average

revenue

perdownload

in

2027Market

Size:

Regional

Comparison

(1/2)arpd

forecast

in

US$6.96.86.6765432106.56.46.26.15.85.04.84.74.01.73.91.63.91.63.71.63.61.53.41.53.41.53.21.43.01.42.81.31.20.62.51.21.51.51.51.51.51.51.41.31.21.20.70.30.30.30.30.30.30.30.30.520172018201920202021202220232024202520262027AfricaEuropeAsiaAmericasAustralia&Oceania33Sources:Market

Insights

2023With

average

revenue

per

download

of

US$

29.5,

Japan

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)arpd

forecast

in

US$29.529.729.829.929.529.629.429.13025201510524.823.523.510.910.610.39.89.38.88.47.51.05.95.44.54.64.24.33.94.04.52.70.73.73.61.43.71.43.81.43.91.43.91.53.53.51.23.61.43.10.82.90.802017201820192020China2021Germany20222023UnitedStates2024202520262027UnitedKingdomJapan34Sources:Market

Insights

2023Games

downloads

are

estimated

to

increase

from

2017

to

2027Market

Size:

Globalappdownloads

forecast

inbillion58.96056.653.850.45040302010045.239.839.033.120.631.127.230.126.128.824.825.217.024.920.822.817.721.422.422.318.320.419.120.019.318.517.515.215.414.89.712.814.512.917.518.113.312.616.711.512.011.711.26.99.214.49.2

8.35.74.112.98.3

7.48.54.73.34.8201720182019ActionGames2020CasualGames202120222023202520262027Simulation

GamesAdventureGamesPuzzleGamesOther35Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Games

downloads

in

2027Market

Size:

Regional

Comparison

(1/2)appdownloads

forecast

inbillion140121.4116.4120110.4103.210080604020091.481.979.470.151.044.738.331.630.428.927.217.925.022.519.515.811.10.420.512.79.70.418.90.719.810.211.18.50.316.60.615.10.513.30.57.90.31.41.51.61.71.80.20.30.40.71.01.20.6