欧洲在线搜索行业市场前景及投资研究报告-培训课件外文版2024.6谷歌百度必应

INDUSTRIES

&

MARKETSOnlinesearchmarketinEuropeCHAPTER

01BenchmarkMarketshareofleadingsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingsearchengines2015-2024GoogleBingYandexYahoo!BaiduDuckDuckGo100%90%80%70%60%50%40%30%20%10%0%4Description:InJanuary2024,theonlinesearchengineBingaccountedfor3.43percentoftheglobalsearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.47percent.Meanwhile,Yandex'smarketsharewas1.78percent,whileYahoo!representedaround1.1percent.ReadmoreNote(s):Worldwide;January2015toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesinEuropefromJanuary2015toMarch2024LeadingsearchenginesinEurope2015-2024,bymarketshareGoogleBingYandexYahoo!DuckDuckGoEcosia90%70%50%30%10%-10%5Description:InMarch2024,theonlinesearchengineBingaccountedfor3.65percentoftheEuropeansearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.38percent.Meanwhile,Yandex'smarketsharewas2.98percent,whileYahoo!representedaround0.89percent.ReadmoreNote(s):Europe;January2015toMarch2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingmobilesearchenginesinEuropefromJanuary2015toMarch2024LeadingmobilesearchenginesinEurope2015-2024,bymarketshareGoogleYandexBingYahoo!DuckDuckGoEcosia90%70%50%30%10%-10%6Description:InMarch2024,GoogleledtheEuropeanmobilesearchmarket,holdingamarketshareofaround96.08percent.Itsbiggestworldwidecompetitor,Bing,accountedforonly0.52percentoftheEuropeanmobilesearchmarket.Meanwhile,Yandex'smobilemarketshareinEuropewas2.21percent.ReadmoreNote(s):Europe;January2015toMarch2024;mobileonly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesinEuropefromJanuary2015toMarch2024LeadingdesktopsearchenginesinEurope2015-2024,bymarketshareGoogleBingYandexYahoo!DuckDuckGoEcosia90%70%50%30%10%-10%7Description:InMarch2024,GoogleledtheEuropeandesktopsearchmarket,holdingamarketshareofaround80.98percent.ItsbiggestworldwidecompetitorBingaccountedfor10.29percentoftheEuropeandesktopsearchmarket.Meanwhile,Yandex'smobilemarketshareinEuropewas4.92percent.ReadmoreNote(s):Europe;January2015toMarch2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingtabletsearchenginesinEuropefromJanuary2015toMarch2024LeadingtabletsearchenginesinEurope2015-2024,bymarketshareGoogleBingYahoo!YandexDuckDuckGoEcosia90%70%50%30%10%-10%8Description:InMarch2024,GoogleledtheEuropeantabletsearchmarket,holdingamarketshareofaround93.02percent.ItsbiggestworldwidecompetitorBingaccountedfor4.6percentoftheEuropeantabletsearchmarket.Meanwhile,Yahoo!tabletsearchmarketshareinEuropewasof0.73percent.ReadmoreNote(s):Europe;January2015toMarch2024;tabletonly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterCHAPTER

02LeadingcompaniesRegionaldistributionofdesktoptraffictoBinDecember2023,bycountryDistributionofBtraffic2023,bycountryShareoftraffic15%0%5%10%20%25%30%35%ChinaUnitedStatesJapan31.43%26.72%3.33%GermanyFrance3.31%3.1%10Description:InthesixmonthsendingDecember2023,theUnitedStatesaccountedfor26.72percentoftraffictotheonlinesearchwebsiteB.Chinawasrankedfirst,accountingfor31.43percentofwebvisitstotheplatform.Japancameinthirdplace,closelyfollowedbyGermanyandFrance,allaccountingforoverthreepercentofthewebpageonlinevolume.ReadmoreNote(s):Worldwide;6monthsendingDecember2023;alltrafficSource(s):SimilarWebSearchenginemarketshareofDuckDuckGofromJuly2019toFebruary2024,byselectedregionsandcountriesDuckDuckGosearchmarketshare2019-2024,byselectedregionsandcountriesUnitedStatesGermanyFranceUKEuropeWorldwide3.0%2.5%2.0%1.5%1.0%0.5%0.0%11Description:AlternativesearchengineDuckDuckGo'sworldwidemarketsharehassteadilyincreasedfromJuly2019toFebruary2024–thelargestsurgebeingintheUnitedStates,whichsurpassedthesearchengine’sgrowthinallotherregions.Here,anincreaseduptakebeganroughlyaroundthestartoftheCOVID-19pandemicinApril2020,continuinginthemonthsleadinguptotheUSelectionsandbeyond,butlaterrunningabitlowerthan2percentinsinceJanuary2023.ReadmoreNote(s):Worldwide,France,Germany,UnitedKingdom,UnitedStates;July2019toFebruary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterRegionaldistributionofdesktoptraffictoEasofFebruary2024,bycountryDistributionofEtraffic2024,bycountry35%30%29.97%27.15%25%20%15%10%5%18.86%12.2%8.38%3.44%Italy0%GermanyUnitedStatesFranceUnitedKingdomOthers12Description:AsofFebruary2024,27.15percentofthetrafficonthewebportalEwasgeneratedinGermany,itscountryoforigin.OutsideofGermany,theUnitedStatesaccountedfor18.86percentofitsaccesses,followedbyFranceandtheUnitedKingdom,representing12.2percentand8.38each.ReadmoreNote(s):Worldwide;February2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebSearchenginemarketshareheldbyEcosiafromAugust2019toFebruary2024,byselectregionsandcountriesEcosiasearchenginemarketshare2019-2024,byselectregionsandcountriesWorldwideGermanyFranceEuropeUKUnitedStates1.4%1.2%1.0%0.8%0.6%0.4%0.2%0.0%13Description:ThesearchengineEcosia'sworldwidemarketsharehasremainedfairlystablebetweenAugust2019andFebruary2024.InGermany,wherethecompanyisbased,themarketshareoscilatedbetweenfrom0.51percentto1.19percent.ThisisstillasmallshareofthemarketwhichisdominatedbyGoogle.ThesearchtoolispoweredbyMicrosoftBing'ssearchtechnology,whichinvestsroughly80percentofitsprofitsintreeplantingandreforestationprojectsaroundtheworld.

ReadmoreNote(s):Worldwide,France,Germany,UnitedKingdom,UnitedStates;August2019toFebruary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterRegionaldistributionofdesktoptraffictoGasofDecember2023,bycountryDistributionofGtraffic2023,bycountryShareoftraffic15%0%5%10%20%25%30%UnitedStatesIndia26.95%4.52%4.35%BrazilUnitedKingdomJapan3.92%3.87%14Description:InthesixmonthsendingDecember2023,theUnitedStatesaccountedfor26.95percentoftraffictotheonlinesearchwebsiteG.Indiawasrankedsecond,accountingfor4.52percentofwebvisitstotheplatform,withBrazilcominginthirdplacewith4.35percent.ReadmoreNote(s):Worldwide;6monthsendingJanuary2024;alltrafficSource(s):SimilarWebRegionaldistributionofdesktoptraffictoYasofJanuary2024,bycountryDistributionofYtraffic2024,bycountry60%54.5%50%40%30%20%10%30.43%4.34%3.89%3.76%3.08%0%UnitedStatesTaiwanCanadaUnitedKingdomFranceOthers15Description:InJanuary2024,theUnitedStatesaccountedfor54.5percentoftraffictotheonlinesearchwebsiteY.TaiwanandtheCanadarankedsecondandthird,accountingfor4.5percentand4.01percentofwebvisitstotheplatform.ThespecificdomainalsoreceivedasimilardistributionofitstrafficfromtheUnitedStates,althoughwithdifferentcomposingtherestofitsranking.ReadmoreNote(s):Worldwide;January2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebRegionaldistributionofdesktoptraffictoasofJanuary2024,bycountryDistributionoftraffic2024,bycountry45%41.8%40.18%40%35%30%25%20%15%10%5%6.43%Brazil4.78%India3.7%3.12%0%UnitedStatesUnitedKingdomCanadaOthers16Description:InJanuary2024,theUnitedStatesaccountedforover41percentoftraffictotheonlinesearchwebsite.BrazilandIndiarankedsecondandthird,accountingfor6.43percentand4.78percentofwebvisitstotheplatformeach.Meanwhile,thedomainYalsoreceivedasimilardistributionofitstrafficfromtheUnitedStates,althoughwithdifferentcomposingtherestofitsranking.ReadmoreNote(s):Worldwide;January2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebRegionaldistributionofdesktoptraffictoYasofMarch2024,bycountryDistributionofYtraffic2024,bycountry70%60%50%40%30%20%59.07%10.92%10.53%Turkey9.46%China10%0%6.79%6.16%RussiaUnitedStatesIndonesiaOthers17Description:AsofApril2023,10.92percentofthetrafficontheinternationalwebportalYwasgeneratedintheUnitedStates.Turkeywasthesecondcountrytogeneratetraffictothisaddress,accountingfor10.53ofthewebsitetraffic,followedbyChinawith9.46percent,andonlythenbyRussia,with6.16percent.However,theoriginalandRussian-languagesetdomainYandex.ruahighertrafficoriginatingfromitscountryoforigin.ReadmoreNote(s):Worldwide;March2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebRegionaldistributionofdesktoptraffictoYandex.ruasofMarch2024,bycountryDistributionofYandex.rutraffic2024,bycountry100%92.95%90%80%70%60%50%40%30%20%10%0%4.33%0.82%0.64%0.63%0.61%RussiaBelarusGermanyUkraineUnitedStatesOthers18Description:AsofMarch2024,almost93percentofthetrafficonthewebportalYandex.ruwasgeneratedinRussia,itscountryoforigin.OutsideofRussia,thehomedomainofYandex.ruhadlessthanonepercentofitsaccessesoriginatingfromBelarus,Germany,Ukraine.Otherunlistedcountriesrepresentedover4.33percentofthewebsitetraffic.Meanwhile,theinternationaldomainYhadmostofitstrafficoriginatingfromtheUnitedStates.ReadmoreNote(s):Worldwide;March2024;traffictoanalyzedwebsiteondesktopSource(s):SimilarWebCHAPTER

03BeneluxMostusedsearchenginesbybrandinBelgiumin2022MostusedsearchenginesbybrandinBelgium2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Google92%Bing12%12%Yahoo!DuckDuckGo6%6%4%4%2%1%EcosiaASBaiduAOLWebCrawler1%1%YandexIhavenotusedanysearchenginesOther2%4%20Description:WeaskedBelgianconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Yandex"isattheotherendoftheranking.ReadmoreNote(s):Belgium;12January2022to08March2022;1044respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandintheNetherlandsasofDecember2023MostusedsearchenginesbybrandintheNetherlands2023Shareofrespondents30%

40%0%10%20%50%60%70%80%90%89%100%GoogleBing16%DuckDuckGo9%9%Yahoo!S6%5%5%4%3%3%2%1%3%AEcosiaBaiduAOLWebCrawlerYandexIhavenotusedanysearchenginesOther21Description:WeaskedDutchconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Yandex"isattheotherendoftheranking.FindthisandmoresurveydataonmostusedsearchenginesbybrandinourConsumerInsightstool.Filterbycountlessdemographics,drilldowntoyourown,hand-tailoredtargetaudience,andcompareresultsacrosscountriesworldwide.ReadmoreNote(s):Netherlands;JanuarytoDecember2023;2022respondents;18-64yearsSource(s):ConsumerInsightsMarketshareofleadingsearchenginesinBelgiumfromJanuary2018toMarch2024LeadingsearchenginesinBelgium2018-2024,bymarketshareGoogle95.81%95.81%95.7%95.24%Bing94.66%94.28%94.37%Yahoo!EcosiaDuckDuckGoYandex93.83%93.65%93.17%90%93.96%93.15%93.79%93.95%92.92%93.56%92.35%92.75%92.82%92.91%92.94%92.3%92.71%93.11%79.99%70%50%30%10%-10%18.06%5.45%4.63%4.86%5.36%4.8%

4.84%4.77%4.72%4.68%4.87%5.65%5.27%4.79%4.45%65

8244.16%3.85%3.86%2.89%

3.1%

3.17%3.42%3.43%2.72%

2.7%0.98%

1%

0.8259%

00.8.33%%

73

9373

4564

52

00.

8.

743%%

0

94.

74%

783

589654

78764

592864

76984

439

00.

65.

794%%

85

324875

27

0.76364%

00.56.754%%

0.7553%

0.75163%

75

64275

674654

180

.020%71

%

0

.020%71

%

0%

0.00%1%0.00%1%0.00%1%0.2081%0.01%0.01%0.01%0.01%0.01%0.02%0.01%

0.1%

0.08%0.08%0.07%0.11%

0.1%

0.1%

0.16%0.15%0.23%0.23%22Description:InMarch2024,Googlesearchenginehadamarketshareof91.53percentinBelgiumacrossalldevices.Bingrankedsecond,holdingamarketofshareof5.95percent.Meanwhile,allothersearchenginesheldlessthanonepercentofmarketsharesinthecountryeach.ReadmoreNote(s):Belgium;January2018toMarch2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesinLuxembourgfromJanuary2018toMarch2024LeadingsearchenginesinLuxembourg2018-2024,bymarketshareGoogleBingDuckDuckGoYandexYahoo!Ecosia94.47%94.27%95.05%95.1%94.74%94.48%93.95%93.74%94.15%93.72%93.36%92.62%92.03%92.49%92.04%90.88%90.54%91.48%91.63%91.12%91.02%90.21%88.86%88.42%87.89%90%70%50%30%4.68%4.85%4.19%4.41%4.08%4.54%5.16%4.63%5.08%5.25%4.18%3.77%3.17%389

23.

9.

74%%10%3.54%3.55%3.93%2.9%

3.79%3.66%3.68%12.6071%2.19%21.2787%21.2775%2.25%2.07%2.49%2.56%2.1%

1.96%

2.47%2.25%1.09%1.15%0.96%0.91%

1%

0.86%10.5638%1

17

34

10

.

175

84

%

10

.

375

123

%

00.

94.

89%%

10

.

065

264

%

10

.

465

167

%

10

.

376

197

%

0

.

74

9

%

10

.

47

65

%

10

.

407

157

%

01.

875.

3831%%

01.

864.

4853%%

10.

3.

86%%

65

67

1.5732%

530.6398%0.832%0.34%0.29%0.29%00.3.38%%0.060%79%

0.060%25%

0.060%5%

0.00%6%

0.00%3%

01.00.2%4%%

0.1024%

0.3191%

ReadmoreNote(s):Luxembourg;January2018toMarch2024Source(s):StatCounterMarketshareofleadingsearchenginesintheNetherlandsfromJanuary2018toMarch2024LeadingsearchenginesintheNetherlands2018-2024,bymarketshareGoogleBingDuckDuckGoYahoo!EcosiaYandex90%70%50%30%10%-10%24Description:InMarch2024,Googlesearchenginehadamarketshareof91.94percentintheNetherlandsacrossalldevices.Bingrankedsecond,holdingamarketshareof4.51percent.Meanwhile,DuckDuckGoandYahoo!heldsmallermarketsharesof1.05percentand0.78percenteach.Additionally,Google’shighpopularityisprobablyoneofthereasonswhymanyDutchB2BmarketersꢀtendtouseGoogleAdWordsfortheirdigitaladvertising.ReadmoreNote(s):Netherlands;January2018toMarch2024Source(s):StatCounterTopGooglesearchqueriesinBelgiumin2023(indexvalue)LeadingBelgiumGooglesearchqueries2023Indexrating020406080100120GoogleWeer10093HLN70FacebookMeteo6763YouTubeTraductionTranslateTelenet605345383737RestaurantMétéoHetweerWebmail323225Description:BetweenJanuary1standDecember31st,2023,"Google"wasthemostpopularsearchqueryontheGooglesearchengineinBelgium."Weer"(Weather)wasrankedsecond,reachinganindexpointvalueof93relativetothetopsearchquery("Google"),followedbyHLN,aDutch-languagenewspapersite.ReadmoreNote(s):Belgium;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialTopGooglesearchqueriesinLuxembourgin2023(indexvalue)LeadingLuxembourgGooglesearchqueries2023Indexrating020406080100120LuxembourgGoogle10019RestaurantTranslateAmazon131210RTL999TraductionYouTubeMeteo8Wetter7FacebookGoogleTranslateTrier66626Description:BetweenJanuary1standDecember31st,2023,"Luxembourg"wasthemostpopularsearchqueryontheGooglesearchengineinLuxembourg."Google"wasrankedsecond,reachinganindexpointvalueofonly19relativetothetopsearchquery("Luxembourg").Allotherqueriesrankedfarbelowaswell,with"Restaurant"ranking13indexpoints,and"Translate"rankingfourthwith12points.ReadmoreNote(s):Luxembourg;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialTopGooglesearchqueriesintheNetherlandsin2023(indexvalue)LeadingNetherlandsGooglesearchqueries2023Indexrating020406080100120WeerAmsterdamGoogle1007768BuienradarTranslateYouTubeFunda48473736Nieuws34FacebookAction3030You29TelegraafHetweer262527Description:BetweenJanuary1standDecember31st,2023,"Weer"(Weather)wasthemostpopularsearchqueryontheGooglesearchengineintheNetherlands."Amsterdam"wasrankedsecond,reachinganindexpointvalueof77relativetothetopsearchquery("Weer").ReadmoreNote(s):Netherlands;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialCHAPTER

04FranceMostusedsearchenginesbybrandinFranceasofDecember2023MostusedsearchenginesbybrandinFrance2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Google88%BingYahoo!13%13%QwantEcosiaDuckDuckGoQuoraS7%6%5%4%4%3%AOLA3%3%BaiduYandexWebCrawler2%1%IhavenotusedanysearchenginesOther3%5%29Description:WeaskedFrenchconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):France;JanuarytoDecember2023;2030respondents;18-64yearsSource(s):ConsumerInsightsMarketshareofleadingsearchenginesinFrancefromJanuary2018toMarch2024LeadingsearchenginesinFrance2018-2024,bymarketshareGoogleBingYahoo!QwantEcosiaDuckDuckGo90%70%50%30%10%-10%30Description:FromJanuary2018toMarch2024,GooglewasbyfarthemostusedsearchengineinFrance,reaching91.1percentinMarch2024.BingandYahoo!followed,withmarketsharesof4.61percentand1.1percenteachinthesamemonth.

ReadmoreNote(s):France;January2018toMarch2024Source(s):StatCounterMarketshareofleadingmobilesearchenginesinFranceinMarch2024LeadingmobilesearchenginesinFrance2024,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%90%100%110%GoogleYANDEXEcosia96.3%1.23%0.8%bing0.65%DuckDuckGo0.47%Yahoo!

0.28%31Description:InMarch2024,GooglewastheleadingmobilesearchenginebymarketshareinFrance,representing96.75ofthetraffictosearchtoolsinthecountry.Meanwhile,EcosiaandYahoo!followed,bothwithsharesof0.64percenteach.

ReadmoreNote(s):France;March2024;mobileonly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesinFranceinMarch2024LeadingdesktopsearchenginesinFrance2024,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%80.87%90%Googlebing12.34%Yahoo!2.71%1.19%QwantEcosia1.02%0.92%0.57%YANDEXDuckDuckGoLilo

0.27%32Description:InMarch2024,GooglewastheleadingdesktopsearchenginebymarketshareinFrance,representing80.87ofthetraffictosearchtoolsinthecountry.Meanwhile,BingandYahoo!followedwithsharesof12.34percentand2.71percenteach.

ReadmoreNote(s):France;March2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterTopGooglesearchqueriesinFrancein2023(indexvalue)LeadingFranceGooglesearchqueries2023Indexvalue020406080100120MeteoTV10069Météo67Google6363TraductionProgrammeTVFacebookYouTubeAmazon47464139RestaurantBonCoinLeBonCoinOrange3837353033Description:"Meteo","TV",and"Météo"werethemostenteredqueriesintheGooglesearchengineinFrancein2023,withindexratingsof100,69,and67,respectively.Thesewerefollowedby"Google"and"Traduction",bothscoring63indexpointsrelativetothemostsearchedquery.ReadmoreNote(s):France;2023Source(s):DataReportal;Google;Meltwater;WeAreSocialCHAPTER

05GermanyMostusedsearchenginesbybrandinGermanyasofDecember2023MostusedsearchenginesbybrandinGermany2023Shareofrespondents0%10%20%18%30%40%50%60%70%80%90%89%100%GoogleBingYahoo!13%10%DuckDuckGoEcosia7%5%AOLA5%5%5%BaiduSYandexWebCrawler3%2%2%IhavenotusedanysearchenginesOther5%35Description:WeaskedGermanconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):Germany;JanuarytoDecember2023;5987respondents;18-64yearsSource(s):ConsumerInsightsMarketshareoftheleadingsearchenginesinGermanyfromJanuary2018toMarch2024LeadingsearchenginesinGermany2018-2024,bymarketshareGoogleBingYandexYahoo!DuckDuckGoEcosiaT-Online90%70%50%30%10%-10%36Description:GooglewasbyfarthemostusedsearchengineinGermany,holdingamarketshareof89.85percentinMarch2024.Bingrankedsecond,withamarketshareofapproximately5.01percentinthesamemonth,followedbyYandex,Yahoo!,andDuckDuckGo,withsharesof1.36percent,1.01percentand0.98percent.ReadmoreNote(s):Germany;January2018toMarch2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingmobilesearchenginesinGermanyinMarch2024LeadingmobilesearchenginesinGermany2024,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%90%100%110%GoogleYANDEXbing96.08%1.55%0.69%0.68%0.6%EcosiaDuckDuckGoYahoo!

0.26%t-online

0.03%37Description:InMarch2024,96.08percentofallmobilewebsearchesinGermanyweremadeonGoogle.Allothersearchenginesfollowedfarbehind,withYandexandBingholdingmarketsharesof1.55percentand0.69percenteach.

ReadmoreNote(s):Germany;March2024;mobileonly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesinGermanyinMarch2024LeadingdesktopsearchenginesinGermany2024,bymarketshareMarketshare40%0%10%20%30%50%60%70%80%90%Googlebing78.01%14.56%Yahoo!2.46%1.67%1.16%1.04%DuckDuckGoEcosiaYANDEXt-online0.48%StartPage

0.31%38Description:InMarch2024,78.01percentofalldesktopwebsearchesinGermanyweremadeonGoogle.Allothersearchenginesfollowedfarbehind,withBingandYahoo!holdingmarketsharesof14.56percentand2.46percenteach.

ReadmoreNote(s):Germany;March2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterTopGooglesearchqueriesinGermanyin2023(indexvalue)LeadingGermanyGooglesearchqueries2023Indexrating020406080100120WetterGoogleAmazon1003636Bild31YouTube27ÜbersetzereBay2323BundesligaNews2119KleinanzeigenFacebookMaps17161414eBayKleinanzeigen39Description:BetweenJanuary1standDecember31st,2023,"Wetter"(Weather)wasthemostpopularsearchqueryontheGooglesearchengineinGermany."Google"wasrankedsecond,reachinganindexpointvalueofonly36relativetothetopsearchquery("Wetter").ReadmoreNote(s):Germany;2023Source(s):DataReportal;GoogleTrends;Meltwater;WeAreSocialCHAPTER

06ItalyMostusedsearchenginesbybrandinItalyasofDecember2023MostusedsearchenginesbybrandinItaly2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%GoogleBingYahoo!92%19%18%Libero.itVirgilio.itDuckDuckGoAEcosia17%8%6%5%4%4%3%2%SBaiduAOLStartPageYandex2%2%41Description:WeaskedItalianconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;2034respondents;18-64yearsSource(s):ConsumerInsightsMarketshareoftheleadingsearchenginesinItalyfromJanuary2018toMarch2024LeadingsearchenginesinItaly2018-2024,bymarketshareGoogleBingYahoo!DuckDuckGoYandexEcosia90%70%50%30%10%-10%42Description:FromJanuary2018toMarch2024,GooglewasbyfarthemostusedsearchengineinItaly,reaching94.88percentinMarch2024.Bingwassecondmost,withamarketshareofapproximately3.24percentinthesamemonth.

ReadmoreNote(s):Italy;January2018toMarch2024Source(s):StatCounterMarketshareofleadingdesktopsearchenginesinItalyinMarch2024LeadingdesktopsearchenginesinItaly2024,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%90%100%Googlebing88.27%8.22%Yahoo!2.47%DuckDuckGo0.46%YANDEX

0.24%Ecosia

0.21%43Description:AsofMarch2024,ꢀGooglewasthemostpopularsearchengineinItalyondesktopdevices,withan88.27percentshareofthesearchenginemarket