法国烈酒市场前景及投资研究报告-培训课件外文版2024.6葡萄酒茅台五粮液威士忌

INDUSTRIES

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MARKETSSpiritsmarketinFranceCHAPTER

01OverviewRevenueofthespiritsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthespiritsindustryworldwide2018-2028700600665.91642.21615.07588.5564.28531.48506.15485.69478.98481.025004003002001000453.56201820192020202120222023202420252026202720283Description:Theglobalindicator'Revenue,Combined'inthe'Spirits'segmentofthealcoholicdrinksmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal101.6billionU.S.dollars(+18.01percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach665.91billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsVolumeofthespiritsmarketworldwidefrom2018to2028(inmillionlitres)Volumeofspiritsworldwide2018-202845,00040,00035,00030,00025,00020,00015,00010,0005,0000201820192020202120222023202420252026202720284Description:Theglobalindicator'Volume,Combined'inthe'Spirits'segmentofthealcoholicdrinksmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1billionlitres(+2.94percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach38.1billionlitresandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthespiritsmarketworldwidein2023,bycountry(inmillionU.S.dollars)Spiritsmarketrevenueworldwide2023,bycountryRevenueinmillionU.S.dollars60,000

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100,000020,00040,000120,000140,000160,000180,000ChinaUnitedStatesJapan166,110.5789,599.8967,211.88India29,097.31UnitedKingdomThailandGermanyFrance15,371.4412,981.4510,600.5510,580.2510,450.149,837.5CanadaPhilippinesBrazil9,107.84Mexico9,054.55Spain7,466.385Description:Comparingthe25selectedregionsregardingtheindicator'Revenue,Combined'inthe'Spirits'segmentofthealcoholicdrinksmarket,Chinaisleadingtheranking(166.1billionU.S.dollars)andisfollowedbytheUnitedStateswith89.6billionU.S.dollars.AttheotherendofthespectrumisSwedenwith1.5billionU.S.dollars,indicatingadifferenceof164.6billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsPer-capitasalesvolumeinthespiritsmarketworldwide,bycountryin2023(inliters)Per-capitavolumesalesinthespiritsmarketworldwidebycountryin2023Percapitasalesvolume150510202530JapanEstonia24.8617.06LithuaniaChinaCanadaPoland11.6210.5210.499.229.088.678.61LatviaBulgariaSlovakiaThailandSpain7.817.06UnitedStatesCzechiaGermanyFrance6.065.715.634.716Description:Fromtheselectedregions,therankingbyindicator'VolumeperCapita,Combined'inthe'Spirits'segmentofthealcoholicdrinksmarketisleadbyJapanwith24.86litresandisfollowedbyEstonia(17.06litres).Incontrast,therankingistrailedbyFrancewith4.71litres,recordingadifferenceof20.15litrestoJapan.ReadmoreNote(s):Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsMostvaluablespiritsbrandsworldwidein2023,basedonbrandvalue(inmillionU.S.dollars)Leadingspiritsbrandsworldwide2023,basedonbrandvalueBrandvalueinmillionU.S.dollars20,000

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30,00005,00010,00015,00035,00040,00045,00050,00049,74355,000MoutaiWuliangye30,290XinghuacunFenWineLuzhouLaojiaoYanghe8,3747,7446,8486,315HennessyGujingGongJiuJackDaniel's4,0193,540JohnnieWalkerSmirnoff3,0452,5667Description:Moutaiwastheleadingspiritsbrandworldwidewithatotalbrandvalueamountingtoabout49.74billionU.S.dollarsin2023.Wuliangye,anotherChinesebrand,wasthesecondmostvaluableat30.3billiondollarsinthesameyear.

ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceLeadingdistilledspiritsbrandsworldwidein2022,basedonsalesvolume(inmillion9-litercases)Distilledspiritsmarket:leadingbrandsworldwidebasedonsalesvolume2022Salesvolumeinmillion9litercases020406080100120JinroGinebraSanMiguelMcDowell'sWhiskeySmirnoff100.937.930.828.1TanduayRoyalStag27.527.1Officer'sChoiceImperialBlueJohnnieWalkerEmperador24.92422.721.821.1BacardiJackDaniel'sAbsolut14.6138Description:Jirowastheleadingspiritbrandintheworldin2022withvolumesalesofover100million9-litercases.FarbehindinsecondplacewasGinebraSanMiguelwith37.9millioncases.ReadmoreNote(s):Worldwide;2022Source(s):DrinksInternational;EuromonitorCHAPTER

02ManufactureandtradeNumberofbottlesofwhiskeyproducedinFrancesoldbetween2010and2023SalesvolumeofFrenchwhiskey2010-20231,200,0001,000,000800,0001,100,000

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1,100,0001,009,6151,000,000850,000800,000645,000600,000545,000475,000440,000365,000400,000200,0000215,0002010201120122013201420152016201720182019202020212022202310/statistics/1037424/sales-volume-french-whiskeyThisstatisticdisplaysthenumberofbottlesofwhiskeyproducedinFrancesoldbetween2010and2023.In2018,Frenchdistillerieshadsoldaboutonemillionbottlesofwhiskey,whilesince2020thesalesvolumeamountedto1.1millionbottles.

ReadmoreNote(s):France;2010to2023Source(s):FéderationduWhiskydeFranceValueofspiritsexportedfromFrancebetween2000and2022(inbillioneuros)ValueofthespiritsexportedfromFrancefrom2000to20226.56.05.55.04.54.03.55.825.144.914.524.444.183.953.973.69

3.673.493.242.983.02.52.01.52.722.632.642.332.272.152.142.092.062.022000

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202211Description:SpiritsexportsfromFrancehavefluctuatedoverthecourseoftwentyyears.Whilethetotalvalueofexportsatthebeginningofthecenturyamountedtoaround2.06billioneuros,in2022itexceeded5.80billioneuros,averysignificantincreasecomparedtothedramaticdecreaseof2020.ReadmoreNote(s):France;2000to2022Source(s):Directiongénéraledesdouanesetdroitsindirects;FranceAgriMerVolumeofspiritsexportedfromFrancebetween2000and2022(inmillionhectoliters)VolumeofthespiritsexportedfromFrancefrom2000to20222.52.051.981.941.931.922.01.51.00.50.01.871.881.881.821.831.82

1.811.831.781.751.761.731.671.651.621.621.591.472000

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202212Description:SpiritsexportsfromFrancehaveincreasedbetween2000and2022.Whilethetotalvolumeofexportsatthebeginningofthecenturyamountedtoaround1.67millionhectoliters,theexportvolumeroseto2.05millionhectolitersin2022,aftersomefluctuations.ReadmoreNote(s):France;2000to2022Source(s):FranceAgriMer;GTADistributionoftheexportvolumeofspiritsfromFrancein2022,bytypeofproductExportvolumeofspiritsfromFrance2022,bytypeofbeverageGin3%Rum5%Liqueurs9%Cognac29%Vodka19%Whiskey10%Otherspirits10%Otherbrandiesorgrapemarc15%13Description:Cognacrepresented29percentoftheexportvolumeofFrenchspiritsin2022.ThiswasfollowedbyVodkawith19percent.ReadmoreNote(s):Worldwide,France;2022Source(s):FranceAgriMer;GTABreakdownoftheexportvalueofspiritsfromFrancein2022,bytypeofproductExportvalueofspiritsfromFrance2022,byproductRum2%Gin1%Otherspirits3%Otherbrandiesorgrapemarc4%Whiskeys8%Liqueurs7%Vodka7%Cognac68%14Description:Cognacrepresented68percentofthetotalspiritsexportvalueinFrancein2022.Itwasalsoaccountedforthelargestshareofspiritsexportvolume(volume-wise)inthesameyear.

ReadmoreNote(s):Worldwide,France;2022Source(s):FranceAgriMer;GTACHAPTER

03RetailRevenueofthespiritsindustryinFrance2018-2028(inbillioneuros)RevenueofthespiritsindustryinFrance2018-20281411.721210811.4811.0910.710.439.679.279.028.798.848.0364202018201920202021202220232024202520262027202816Description:Theindicator'Revenue,Combined'inthe'Spirits'segmentofthealcoholicdrinksmarketinFrancewasforecasttocontinuouslyincreasebetween2024and2028byintotal1.3billioneuro(+12.46percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach11.72billioneuroandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide,France;2018to2028Source(s):ConsumerMarketInsightsRevenueintheSpiritsmarketfordifferentsegmentsFrancefrom2018to2028(inmillionU.S.dollars)RevenueintheSpiritsmarketFrance2018-2028WhiskyLiqueurs&OtherSpiritsRumVodkaGinBrandy14,00012,00010,0008,0006,0004,0002,00002018201920202021202220232024202520262027202817Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'Revenue,Combined'.Ingeneral,theindicatorappearstoexhibitapositivetrend,withmoresegmentsshowingincreasingvaluesratherthandecreasingvaluesuntil2028.Amongthem,thesegmentWhiskyattainsthehighestvaluethroughouttheentireperiod,reaching5.4billionU.S.dollars.ReadmoreNote(s):FranceSource(s):MarketInsightsBreakdownofthespiritsmarketinvalueinFrancein2022,bytypeofalcoholSalesvaluebreakdownofthespiritsmarketFrance2022Shareofthesalesvalue20%

25%0%5%10%15%30%35%40%45%43%50%WhiskeysAniseed19.5%Rums14.3%Whitespirits*LiqueursandfruitcreamsBitters10.8%7.4%2.7%Cognac0.6%0.3%FruitspiritsArmagnac0.2%0.2%1%CalvadosOther18Description:In2022,whiskeysheldthelargestshareofthesalevalueofspiritsinFrance(43percent),theywerefollowedbyaniseedsholding19.5percentofthesalesvalue.MorenichespiritssuchasArmagnacandCalvadosheldthesmallestshareofthesalesvalue(0.2percenteach).ReadmoreNote(s):France;2022;*Whitespirits:vodka,gin,tequilaReadmoreSource(s):FFSBreakdownofthespiritsmarketinvolumeinFrancein2022,bytypeofalcoholSalesvolumebreakdownofthespiritsmarketFrance2022Marketshare15%0%5%10%20%25%30%35%40%37.9%WhiskeysAniseed19.9%Rums14.3%Whitespirits*LiqueursandfruitcreamsBitters10.8%8.9%5.1%Cognac0.3%Armagnac0.2%0.2%0.2%CalvadosFruitspiritsOther2.1%19Description:ThisstatisticillustratesthedistributionofthespiritsmarketinvolumeinFrancein2022,bytypeofalcohol.Whiskeysaccountedforthehighestshareofthesalesvolumeacrossmassretailersthatyear.ReadmoreNote(s):France;2022;*Whitespirits:vodka,gin,tequilaReadmoreSource(s):FFSPercapitasalesvolumeintheSpiritsmarketfordifferentsegmentsFrancefrom2018to2028PercapitasalesvolumeintheSpiritsmarketFrance2018-2028WhiskyLiqueurs&OtherSpiritsRumVodkaGinBrandy6.05.04.03.02.01.00.02018201920202021202220232024202520262027202820Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'VolumeperCapita,Combined'.TheindicatordecreasestowardstheendoftheforecastperiodonlyinthesegmentLiqueurs&OtherSpirits,whiletheremainingsegmentsfollowapositivetrend.Thedifferencebetween2018and2028amountstoanabsolutevalueof0.42U.S.dollars.ReadmoreNote(s):FranceSource(s):MarketInsightsCHAPTER

04BrandsMarketshareofspiritscompaniesinFrancein2022SpiritscompanymarketshareFrancein2022Marketshare0%5%10%15%20%25%30%35%LaMartiniquaiseSVSPernodRicardGroupeDiageoPlc25.8%22.8%6.2%Bacardi&CoLtd4.8%WilliamGrant&SonsLtdBrown-FormanCorpDavideCampariMilanoSpAGrandsVinsJCBoissetGroupeChevrillonJChatelSarl2.5%2.4%1.7%1.6%0.9%0.8%Others30.5%22Description:LaMartiniquaiseSVSwastheleadingspiritscompanyinFrancein2022.Inthatyear,thecompany'sproductsaccountedfor25.8percentofthespiritsmarketinthecountry.ReadmoreNote(s):France;2022Source(s):AgricultureandAgri-FoodCanada;EuromonitorLeadingbrandsof'Liqueurs'inFrance(FR)2022,bynumberofconsumers(in1,000s)Leading'Liqueurs'brandsinFR2022,bynumberofconsumersNumberofpeopleinthousands400

60002008001,0001,200Get27BaileysIrishCreamChartreuseCointreau853.9737.3601.5596.23GrandMarnierMalibu525.09459.57MarieBrizardGet31330.38278.2245.95228.89SohoPassoaOthers1,040.723Description:Consideringthetendifferentbrandspresentedinthisstatistic,'Get27'leadstheFrenchrankingforthemostfrequentlyselectedbrandwith853.9thousandpeople.Contrastingly,'Passoa'isrankedlast,with228.89thousandpeople.Theirdifference,comparedtotheGet27,liesat625.01thousandpeople.ReadmoreNote(s):France;2022;15,253respondents;15yearsandolderSource(s):KantarLeadingbrandsof'Rum(White,Dark,GoldenOrFlavoured/Spiced)'inFrance(FR)2022,bynumberofconsumers(in1,000s)Leading'Rum(White,Dark,GoldenOrFlavoured/Spiced)'brandsinFR2022,bynumberofconsumersNumberofpeopleinthousands05001,0001,5002,0002,5003,000TroisRivièresSaint-JamesHavanaClubCharrette2,234.972,045.521,729.611,660.51Clément1,299.911,262.991,224.61,146.81,047.67957.89903.53CaptainMorganBacardiOldNickNegritaDamoiseauDillonLaMauny647.55RivièreduMâtCentenarioOtherwhiterumbrands400.62114.162,670.1924Description:Consideringthe14differentbrandspresentedinthisstatistic,'TroisRivières'leadstheFrenchrankingforthemostfrequentlyselectedbrandwith2.2millionpeople.Contrastingly,'Centenario'isrankedlast,with114.16thousandpeople.Theirdifference,comparedtotheTroisRivières,liesat2.1millionpeople.ReadmoreNote(s):France;2022;15,253respondents;15yearsandolderSource(s):KantarLeadingbrandsof'Brandy,Cognac,ArmagnacAndCalvados'inFrance(FR)2016-2022,bynumberofconsumers(in1,000s)Leading'Brandy,Cognac,ArmagnacAndCalvados'brandsinFR2016-2022,bynumberofconsumersBrands2016201720182019202020212022Hennessy884.19738.41864.53706.45512.98455.63388.73Remy

Martin825.02701.46769.9Martell736.12620.08759.11736.45546.2Père

Magloire741.45Others6612.3671.865832.115574.234965.895014.954119.343116.6640.48724.17521.41464.14338.71576.85429.81496.53394.96338.34345.825Description:Consideringthefourdifferentbrandspresentedinthisstatistic,'Martell'leadstheFrenchrankingforthemostfrequentlyselectedbrandwith394.96thousandpeople.Contrastingly,'RemyMartin'isrankedlast,with338.71thousandpeople.Theirdifference,comparedtotheMartell,liesat56.25thousandpeople.ReadmoreNote(s):France;2016to2022;15,253respondents;15yearsandolderSource(s):KantarLeadingbrandsof'Vodka'inFrance(FR)2022,bynumberofconsumers(in1,000s)Leading'Vodka'brandsinFR2022,bynumberofconsumersNumberofpeopleinthousands800

1,00002004006001,2001,4001,6001,8001,677.461,665.22PoliakovAbsolutSmirnoffEristoff1,366.771,201.941,031.15ZubrówkaSobieskiBelvedereCiroc447.94386.87168.51Others545.7726Description:Consideringtheeighthdifferentbrandspresentedinthisstatistic,'Poliakov'leadstheFrenchrankingforthemostfrequentlyselectedbrandwith1.7millionpeople.Contrastingly,'Ciroc'isrankedlast,with168.51thousandpeople.Theirdifference,comparedtothePoliakov,liesat1.5millionpeople.ReadmoreNote(s):France;2022;15,253respondents;15yearsandolderSource(s):KantarCHAPTER

05ConsumptionConsumerPriceIndex(CPI)ofspiritsandliquorinFrancefromJanuary2010toDecember2023,byquarterSpiritsandliquorsConsumerPriceIndex(CPI)inFrance2010-2023,byquarter120115110105100959085Q1

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'2328Description:ThisstatisticshowstheConsumerPriceIndex(CPI)forspiritsandliquorsinFrancefromJanuary2010toDecember2023,byquarter.TheConsumerPriceIndexofspiritsandliquorsincreasedovertheyearstoreachanaveragevalueof113.6inthelastquarterof2023.ReadmoreNote(s):Europe,France;Q12010toQ42023;*Indexvalue2015equals100.Theyear2015isthebaseyearusedtocalculatetheindexvalue.Quarterlydatahasbeencalculatedbasedonmonthlyfiguresandrepresentsanaveragefora[...]

ReadmoreSource(s):InseeSpirits:averagevolumepercapitainFrancebetween2018and2028,bytype(inliters)Spirits:averagevolumepercapitaFrance2018-2028,bytypeWhiskyLiqueurs&OtherSpiritsRumVodkaGinTequilaBrandySoju2.52.01.51.00.50.02.081.782.051.662.0122.011.432.021.42.031.38221.971.551.941.471.81.681.51.460.530.520.530.410.540.410.280.550.520.510.510.50.490.490.460.450.430.430.410.230.40.410.260.110.410.270.410.290.270.110.250.220.060.190.20.20.110.110.110.120.080.060.060.060.040.060.060.060.050.050.050.050.040.040.010.010.010.010.010.010.010.010.010.010.012018201920202021202220232024202520262027202829Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'VolumeperCapita,Combined'.TheindicatordecreasesonlyinthesegmentLiqueurs&OtherSpiritstowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2018and2028is0.42litres.Re