罗马尼亚零售行业市场前景及投资研究报告-培训课件外文版2024.6赵一鸣零食有鸣

INDUSTRIES

&

MARKETSRetailmarketinRomaniaCHAPTER

01CompaniesRevenueoftheretailsectorinRomaniafrom2008to2022(inbillionRomanianlei)RevenueoftheretailsectorinRomania2008-2022400350300250200354298259253229202150112106100500200820092017201820192020202120224Description:Therewere124,883retailcompaniesin2022inRomania.Theretailsectorrevenuehasincreasedby216percentsince2008,registering354billionRomanianleiin2022.

ReadmoreNote(s):Romania;2008to2022Source(s):OficiulNaționalalRegistruluiComerțului;ZiarulFinanciarBrandvalueoftheleadingRomanianbrandsin2023(inmillioneuros)RankingofthemostvaluableRomanianbrands2023Brandvalueinmillioneuros02004006008001,0001,200DaciaeMAG1,062877DedemanBancaTransilvaniaDIGI530494426425PetromElectrica260BRD221BCR177Rompetrol1685Description:TheautomobilemanufacturerbrandDaciarankedasthemostvaluableRomanianbrandin2023.ItovertookeMAGasthetopbrand,withavalueofoveronebillioneuros.

ReadmoreNote(s):Romania;2023Source(s):BrandFinanceNumberofcompaniesintheretailsectorinRomaniafrom2008to2022(in1,000s)NumberofcompaniesintheretailsectorinRomania2008-2022180155.8216014012010080143.43138.28138.43135.46134.8133.89124.886040200200820092017201820192020202120226Description:Therewere124,883retailcompaniesin2022inRomania,whichdecreasedbynearly20percentsince2008.However,theretailsectorrevenuehasincreasedby216percentsince2008,registering354billionRomanianleiin2022.

ReadmoreNote(s):Romania;2008to2022Source(s):OficiulNaționalalRegistruluiComerțului;ZiarulFinanciarFastestgrowingretailcompaniesinRomaniafrom2021to2022,byrevenuegrowthFastestgrowingretailcompaniesinRomania2021-2022,byrevenuegrowthRevenuegrowth40%0%20%60%80%100%120%EUROSANTISSRLMILLENIUMPRODESIGNSRLTENSAARTDESIGNS.A.108.6%76.6%68.8%67.2%65%64.4%LANIASPORTS.R.L.SPORTTIMETRADES.R.L.SPORTVISIONTRADINGSRLABILITYTRADESRL54.9%53.4%51.7%50.9%FARMACIABUCUREȘTITEHNOPLUSFARMSRLTELDOTRANSSRLLPPROMANIAFASHIONSRLDMDROGERIEMARKTSRLNORDPHARMSRL45.7%41%40.5%39.6%39.4%MARCOSPROVITS.A.ISTYLERETAILSRLMIGMARKETINGINVESTMENTGROUPROSRL7Description:EUROSANTISSRL,specializinginthepharmaretail,registeredthemostsignificantrevenuegrowthamongstgrowingretailmediumandlargecompaniesinRomaniain2022,recordingarevenuegrowthof108.6percentsince2021atarevenueof66millionRomanianlei.ReadmoreNote(s):Romania;2021to2022Source(s):ZiarulFinanciarFastestgrowingwholesalecompaniesinRomaniafrom2021to2022,byrevenuegrowthFastestgrowingwholesalecompaniesinRomania2021-2022,byrevenuegrowthRevenuegrowth80%

100%0%20%40%60%120%140%160%180%200%220%AZOCHIMSRLSTADAM&DSRL193.4%161.1%FOODPOINTDISTRIBUTIONS.R.L.OSCARDOWNSTREAMSRLVOLTAGRUPSRL142.2%88.5%83.3%75.7%OCTANODOWNSTREAMSRLAGROINDCAUACEUSADECENUNOIRETAILS.R.L.LUCIDIUSSRL65.5%63%62.5%59.8%AGRINVESTSRLELECTROGLOBALS.A.SENICCOMSRLAMEROPAGRAINSSA55.3%53.4%51.7%51.7%51.1%CONTAKTEXPRESSLOGISTIKSRLLECOMBIROTICAARDEALSRL8/statistics/1420172/romania-fastest-growing-wholesale-companies-by-revenue-growthAZOCHIMSRL,specializinginchemicalwholesale,registeredthehighestrevenuegrowthamongstgrowingretailmediumandlargecompaniesinRomaniain2022,recordingarevenuegrowthof193.4percentsince2021atover1.8billionRomanianlei.ReadmoreNote(s):Romania;2021to2022Source(s):ZiarulFinanciarLeadingfootwearretailcompaniesinRomaniafrom2021to2022,byrevenue(inmillionRomanianlei)LeadingfootwearretailcompaniesinRomania2021-2022,byrevenue20212022600503.5500380.84003002001000331.9290.9255.6217.4157.1123.4107.782.5DeichmannCCCOtterDistributionBenvenutiShoesBoxProductRomânia(OfficeShoes)9Description:In2022,DeichmannwasthemostimportantfootwearretailcompanyinRomania,witharevenueworth503.5millionRomanianlei.Benvenutirankedfourth,witharevenueofapproximately157.1millionRomanianlei.ReadmoreNote(s):Romania;2021to2022Source(s):MinistryofPublicFinancesRomania;ZiarulFinanciarLeadingclothingretailcompaniesinRomaniafrom2021to2022,byrevenue(inmillionRomanianlei)LeadingclothingretailcompaniesinRomania2021-2022,byrevenue202120222,5002,0002,316.42,222.41,879.91,5001,396.11,077.7976.8925.41,0005000849.6538.3438.2Peek&CloppenburgH&MLLPInditexPepco10Description:PepcoandInditexwerethemostimportantclothingretailcompaniesinRomaniain2022,totalingarevenueworthover2.31and2.22billionRomanianleirespectively.H&Mrankedfourth,witharevenueof976.8millionRomanianlei.ReadmoreNote(s):Romania;2021to2022Source(s):MinistryofPublicFinancesRomania;ZiarulFinanciarLeadingretailersofconstructionmaterialsinRomania2022,byrevenueandnetprofit(inmillionRomanianlei)LeadingretailersofconstructionmaterialsinRomania2022,byrevenueandprofitRevenue/NetprofitinmillionRomanianleiNetprofit4,000Revenue-2,000Dedeman02,0006,0008,00010,00012,00011,0451,702.3270.7132.4LeroyMerlinArabesqueBricoDépôtHornbachDamila2,9492,764-158.41,66733.41,530064120.1Sipex29220.2Temad2375.6Artsani1757.1Max12711Description:TheleadingretailerofconstructionmaterialsinRomaniain2022wasDedeman,withbyfarthehighestrevenueof11billionRomanianlei,followedbyLeroyMerlin,withover2.9billionRomanianlei.ThehighestnetprofitalsowasrecordedbyDedeman-1.7billionRomanianlei.ReadmoreNote(s):Romania;2022Source(s):BucharestStockExchange;MinistryofPublicFinancesRomania;Termene;ZiarulFinanciarLeadingcompaniesinthepharmaretailinRomaniafrom2020to2022,byrevenue(inmillionRomanianlei)LeadingcompaniesinthepharmaretailinRomania2020-2022,byrevenueRevenueinmillionRomanianlei2022

2021

20203,00001,0002,0004,0005,0006,0007,0006,302CatenaDr.Max(Sensiblu)HelpNet5,1504,7523,1932,3741,918.81,5111,2861,067.91,2621,1291,001Dona(SIEPCOFAR)FarmaciaTeiRoPharma949867755550469.3448.6372.6313.8255DucFarm319.5250219.7MiniFarm317.8243223.6Myosotis252.4204.8RemediumFarm012Description:TheleadingcompanyinthepharmaretailinRomaniawasCatena,witharevenueof6.3billionRomanianlei,increasingitbyathirdsince2020.ItwasfollowedbyDr.Max(Sensiblu)witharevenueofnearly3.2billionRomanianlei.ReadmoreNote(s):Romania;2020to2022Source(s):MinistryofPublicFinancesRomania;OficiulNaționalalRegistruluiComerțului;Termene;ZiarulFinanciarLeadingcompaniesintheIT&CretailmarketinRomaniafrom2021to2022,byrevenue(inmillionRomanianlei)LeadingcompaniesintheIT&CretailmarketinRomania2021-2022,byrevenueRevenueinmillionRomanianlei202220214,00001,0002,0003,0005,0006,0007,0008,0007,146.87,346.1DanteINT'LIStyleRetail553396.1193.7EstepB2B202.8177.8164.8137.3111.7EvolutionPrestSys.F64Studio119.698.878.43107.6NYSExperienceBrandDesignTeamPCGarage0322.513Description:In2022,theleadingcompanyintheIT&CretailmarketinRomaniawasDanteINT'L,witharevenueofalmost7.15billionRomanianlei.ThefollowingsevencompanieshavecombinedrevenueoflessthanaquarterofDanteINT'L'srevenue.

ReadmoreNote(s):Romania;2021to2022Source(s):MinistryofPublicFinancesRomania;ZiarulFinanciarCHAPTER

02StoresValuegrowthofretailstoresinRomaniain2023ValuegrowthofretailstoresinRomania202330%26.3%25%22.7%20%15%10%5%16.5%15.3%13%12.4%0%HypermarketsSupermarketsMinimarketsDiscountersPetrol/ConvenienceTraditionaltrade15Description:Discounterstogetherwithminimarketshadthehighestvaluegrowth-26.3and22.7percentrespectively.However,conveniencestores,whichaccountedforonepercentoftheFMCGmarket,hadthelowestvaluegrowth-12.4percent.

ReadmoreNote(s):Romania;2023Source(s):NielsenIQNumberofmodernretailstoresinRomaniaasofMay2023,bycountyNumberofmodernretailstoresinRomania2023,bycountyNumberofmodernretailstores0%100%200%300%400%500%600%700%800%900%1,000%BucureștiTimiș868%259%235%212%ClujIlfovBrașovConstanțaPrahovaIași167%166%149%143%116%107%106%97%96%DoljBihorBacăuAradArgeș16Description:Inthegivenstatisticwereanalyzedthedistributionofmodernretailstoresoftheꢀtop10largestfoodretailchainsinRomaniaasofMay2023.Bucureștihadbyfarthebiggestnumberofstores,accountingforapproximately20percentofallmodernretailstoresinRomania.ItwasfollowedbyTimișandClujwith259and235stores,respectively.ReadmoreNote(s):Romania;May2023Source(s):ZiarulFinanciarNumberoftraditionalretailstoresinRomaniaasofMay2023,bycountyNumberoftraditionalretailstoresinRomania2023,bycountyNumberoftraditionalretailstores0%500%1,000%1,500%2,000%2,500%3,000%3,500%4,000%4,500%BucureștiTimiș4,274%2,682%PrahovaConstanțaIlfov2,072%1,723%1,685%1,563%1,528%1,462%1,349%ArgeșDoljIașiBacăuSuceavaBuzăuGalați1,343%1,311%1,243%1,079%Vaslui17Description:Bucureștihadbyfarthebiggestnumberoftraditionalretailstores,accountingforapproximately10percentofallindependenttraditionalretailstoresinRomania.ItwasfollowedbyTimișandPrahovawith2,682and2,072stores,respectively.

ReadmoreNote(s):Romania;May2023Source(s):KeysFin;RetailZoom;ZiarulFinanciarNumberoftraditionalretailstoresinRomaniaasofMay2023,byregionNumberoftraditionalretailstoresinRomania2023,byregionMostrelevanttraditionalstores01,0002,0003,0004,0005,0006,0007,0008,0007,7009,000South-MunteniaNorth-EastSouth-EastBucharest-IlfovWest6,7006,3006,0004,7004,600South-WestNorth-WestCenter4,2004,10018Description:OutofalltheregionsinRomania,South-Munteniahadthelargestamountofindependenttradionalretailstores-7,700,withSupermarketlaCocoșbeingthemostrelevantchainstore.ThefollowingregionswereNorth-EastandSouth-Eastwith6,700and6,300storesrespectively.ReadmoreNote(s):Romania;May2023Source(s):KeysFin;RetailZoom;ZiarulFinanciarLeadingmallsinRomaniain2022,byrevenue(inmillioneuros)LeadingmallsinRomania2022,byrevenueRevenueinmillioneuros01020304050607067.180AFIPalaceCotroceni(Bucharest)ZonaComercialăBăneasa(Bucharest)IuliusTown(Timișoara)51.440.432.831.230.2Palas(Iași)IuliusMallCluj(Cluj-Napoca)MegaMall(Bucharest)23.622.72220.5BucureștiMall+PlazaRomania(Bucharest)Parklake(Bucharest)PromenadaMall(Bucharest)SunPlaza(Bucharest)19/statistics/1413287/romania-leading-malls-by-revenueAFIPalaceCotroceniwastheleadingmallinRomaniain2022witharevenueof67.1millioneuros.ItwasfollowedbyZonaComercialăBăneasaandIuliusTownwith51.4and40.4millioneurosrespectively.OnlythreemallswereoutsideBucharestinthisranking.ReadmoreNote(s):Romania;2022Source(s):MinistryofPublicFinancesRomania;Profit.roLeadingmallsinRomaniain2022,bynetprofit(inmillioneuros)LeadingmallsinRomania2022,bynetprofitNetprofitinmillioneuros05101520253029.8829.3435EraShoppingParkOradea(Oradea)ZonaComercialăBăneasa(Bucharest)Palas(Iași)11.07IrisTitan(Bucharest)8.31SunPlaza(Bucharest)8.038IuliusMallCluj(Cluj-Napoca)BucureștiMall+PlazaRomania(Bucharest)UnireaShoppingCenter(Bucharest+Brasov)MilitariShopping(Bucharest)Vivo!Cluj(Cluj-Napoca)7.36.55.995.7420Description:EraShoppingParkOradeawastheleadingmallbynetprofitinRomaniain2022withanetprofitof29.88millioneuros.ItwasfollowedbyZonaComercialăBăneasaandPalaswith29.34and11.07millioneurosrespectively.

ReadmoreNote(s):Romania;2022Source(s):MinistryofPublicFinancesRomania;Profit.roCHAPTER

03ChainsRankingofretailchainsinthefoodcategoryinRomaniain2022,bynumberofstoresMajorretailchainsforfoodshoppinginRomania2022,bynumberofstoresNumberofstores80002004006001,0009551,2001,4001,6001,800ProfiMEGAIMAGECarrefourLidl1,641402346Rewe336327AuchanKauflanddm160130Metro3023SelgrosCora1822Description:Thebiggestretailchaininthefoodcategoryin2022inRomaniawasLidl,with346stores.However,thefoodretailwiththemoststoreswasProfi-1,641.Corahadtheleastnumberofstoresintheranking-only18stores.

ReadmoreNote(s):Romania;2022Source(s):MinistryofPublicFinancesRomania;ProgresivRevenueofleadingretailchainstoresinRomaniain2022(inmillionRomanianlei)RevenueofleadingretailchainstoresinRomania2022RevenueinmillionRomanianlei02,0004,0006,0008,00010,00012,00014,00016,00018,00020,000LidlKaufland18,49616,014.43ProfiRomFoodCarrefour11,660.6610,399.43Metro9,333.6MegaImage8,714.25Rewe(Penny)Auchan7,175.886,937.75Selgros4,274.45Artima(MarketșiExpress)Cora2,418.791,513.111,182.14997.87Columbus(MarketșiExpress)Lagardere23Description:LidlwasthelargestretailchainstoreinRomania,registeringarevenueofnearly18.5billionRomanianleiin2022,whichincreasedby24.3percentsince2021.Accordingtothesource,dmchainachievedthehighestturnovergrowthinoneyear-over45percent.ReadmoreNote(s):Romania;2022Source(s):RevistaPiațaRevenueofKauflandRomaniafrom2013to2022(inbillionRomanianlei)RevenueofKauflandRomania2013-20221816.0116141210813.9712.8411.8810.8910.099.79.287.36420201320142015201620172018201920202021202224Description:KauflandhadasuccessfulbusinessevolutioninRomania,registeringanincreaseinitsannualrevenueeveryyearsince2013.By2022,Kaufland'ssalestotaled16.01billionRomanianlei,representingdoubletheamountithadin2014.

ReadmoreNote(s):Romania;2013to2022Source(s):Kaufland;RisCoBusinessIntelligenceRevenueofCoraRomaniafrom2010to2022(inmillionRomanianlei)RevenueofCoraRomania2010-20222,0001,7731,744.31,753.11,8001,6001,4001,2001,0008001,711.71,723.41,723.51,637.81,6261,548.91,513.11,461.61,376.61,378.46004002000201020112012201320142015201620172018201920202021202225Description:ThesupermarketchainCorapeakeditsturnoverinRomaniain2017,atapproximately1.77billionRomanianlei.Subsequently,CoraRomaniarecordedadecreaseinitsturnoverwhichdroppedto1.51billionRomanianleiby2022.

ReadmoreNote(s):Romania;2010to2022Source(s):CoraRomania;DelhaizeGroup;MinistryofPublicFinancesRomania;ZiarulFinanciarRevenueofMegaImageinRomaniafrom2013to2022(inbillionRomanianlei)RevenueofMegaImageinRomania2013-20221098.7187.477.236.6575.7364.9154.3343.562.8232102.34201320142015201620172018201920202021202226Description:MegaImageRomaniaregisteredarevenueof2.34billionRomanianleiin2013,sincethenitsrevenueconstantlyincreasedreaching8.71billionRomanianleiin2022.ReadmoreNote(s):Romania;2013to2022Source(s):MegaImage;RisCoBusinessIntelligenceRevenueofCarrefourRomaniafrom2013to2022(inbillionRomanianlei)RevenueofCarrefourRomania2013-20221210.41089.49.028.167.326.755.6765.154.564.29420201320142015201620172018201920202021202227Description:CarrefourRomaniahadconstantlybeenincreasingitsrevenuesince2013.By2022,thesupermarketchainpeakeditsrevenueatapproximately10.4billionRomanianlei.ReadmoreNote(s):Romania;2013to2022Source(s):Carrefour;RisCoBusinessIntelligenceRevenueofProfisupermarketchaininRomaniafrom2013to2022(inbillionRomanianlei)RevenueofProfisupermarketchaininRomania2013-2022141210811.669.528.847.265.9264.733.5542.551.84201.46201320142015201620172018201920202021202228Description:ThesupermarketchainProfiincreaseditsturnoversignificantlyovertheobservedperiod.In2022thechainregisteredarevenueof11.66billionRomanianlei,increasingby22.5percentsince2021.

ReadmoreNote(s):Romania;2013to2022Source(s):Profi(Romania);RisCoBusinessIntelligenceCHAPTER

04SalesSalesvaluechangeoffast-movingconsumergoods(FMCG)productsinRomaniain2023SalesvaluechangeofFMCGproductsinRomania2023YoYsalesvaluechange10%0%5%15%20%25%30%Make-upNon-alcoholicdrinksSaltysnacks25%22%20%Sweetsnacks18%Semi-preparedandpreparedfoodCigarettes17%16%16%PetfoodFaceandbodycareproductsCanned/frozenfruitsandvegetablesHomecareproductsCoffee,teaandcacaoDairyproducts14%14%12%12%11%Meatandfishproducts11%30Description:OutofallFMCGproductsinRomania,make-uphadthehighestgrowthinsalesvaluein2023-25percentinayear.Non-alcoholicdrinksandsaltysnacksfollowedit,eachincreasingtheirsalesvaluebyover20percent.

ReadmoreNote(s):Romania;2023Source(s):NationalInstituteofStatisticsRomania;Retail-FMCG.roSalesvolumechangeoffast-movingconsumergoods(FMCG)productsinRomaniain2023SalesvolumechangeofFMCGproductsinRomania2023YoYchangeofsoldpieces-6%-4%-2%0%2%4%6%8%10%12%Make-upCigarettes11%10%Semi-preparedandpreparedfoodCoffee,teaandcacaoNon-alcoholicdrinksFaceandbodycareproductsMeatandfishproductsSaltysnacks6.2%2.8%1.5%0.3%-0.5%-0.7%-0.8%SweetsnacksBabyproducts-2.1%HomecareproductsSpicesCanned/frozenfruitsandvegetables-3%-3.3%-3.8%31Description:OutofallFMCGproductsinRomania,make-uphadthehighestsalesvolumeandvaluegrowthin2023-11percentmorepiecesthanin2022.Ontheotherhand,alcoholicdrinkssalesvolumedecreasedby5percent.

ReadmoreNote(s):Romania;2023Source(s):NationalInstituteofStatisticsRomania;Retail-FMCG.roStoresaleschangeinRomaniain2023,bytypeStoresaleschangeinRomania2023,bytypeValueVolume20%15%10%5%18.1%16.5%12.8%9.7%8.9%1.5%1.6%0%-1.1%-2.8%IKAlargeformat-2.7%TotalLKA-5%TotalIKAIKAsupermarketIKAconvenience32Description:Thevolumeofsaleshasdecreasedby1.1percentforInternationalKeyAccounts(IKA),suchasKauflandorCarrefour,andby2.7percentforLocalKeyAccounts(LKA),suchassmalllocaltradestores.However,thevalueofsalesintheRomanianleihasincreasedforalltypesofretailstores,withIKAconveniencestoresrecordingthehighestgrowth-18.1percent.ReadmoreNote(s):Romania;2023Source(s):NationalInstituteofStatisticsRomania;Retail-FMCG.roPromotionalsalesofFMCGinRomaniafrom2018to2023PromotionalsalesofFMCGinRomania2018-202330%25.3%25%25%20%15%10%5%23.2%21.9%20.6%20.4%0%20182019202020212022202333Description:Accordingtothesource,theshareofpromotionalsalesofFMCGwas25percentinRomaniain2018-typicalforastableeconomy.In2020,themarketsharedropped,althoughitisusuallyexpectedtoriseduringperiodsaffectedbyinflation.Thesharenormalizedby2023,reaching25.3percentin2023inRomania.ReadmoreNote(s):Romania;2018to2023;4,200respondents;StoresSource(s):NationalInstituteofStatisticsRomania;Retail-FMCG.roPrivatelabelsalesofFMCGinRomaniain2022,byproductPrivatelabelsalesofFMCGinRomania2022,byproduct40%36%35%30%25%20%15%10%5%33%25%17%13%9%7%6%3%1%0%MeatCheeseCannedvegetablesBiscuitsChocolateCoffeeSnacksWaterBeerSoftdrinks34Description:Accordingtothesource,privatelabelsare30percentcheaperthanotherbrandsbecauseofthelowadvertisementbudget.Inthetop10mostsoldFMCGproducts,meathasthebiggestshareofprivatelabelsales-36percent.

ReadmoreNote(s):Romania;2022Source(s):NielsenIQ;ZiarulFinanciarCHAPTER

05OnlineretailMostvisitedapparelandfashionindustrywebsitesinRomaniainAugust2023(in1,000visits)MostvisitedapparelandfashionindustrywebsitesinRomania2022Visitsinthousands1,00002004006008001,2001,4001,6001,8002,0002,200epantofi.rootter.ro1,988.441,883.381,577.471,383.06glami.ro1,091.741,085.211,020.73958.78fashiondays.roaboutyou.robonprix.ro820.89639.75573.27548.64523.5dyfashion.rosportisimo.ro36Description:SwasthemostvisitedapparelandfashionwebsiteinRomania,with1.99millionvisitsinAugust2023.Itwasfollowedbyepantofi.roandwith1.88and1.58millionvisitsrespectively.ReadmoreNote(s):Romania;August2023Source(s):SemrushLeadingonlinestoresinRomaniain2023,bye-commercenetrevenue(inmillionU.S.dollars)Leadinge-commercestoresinRomania2023,byrevenueRevenueinmillionU.S.dollars400

5000100200300600700800900emag.rofashiondays.rodrmax.ro816.5259.9222.9philips.ro195.8farmaciatei.ro154.337Description:Emag.rowastheleadinge-commercestoreinRomaniain2023,withanetonlinesalesrevenueof816.5millionU.S.dollars.ItwasfollowedbyFashiondays.ro(specializedinfashionproducts)andDrmax.ro(specializedincareproducts).

ReadmoreNote(s):Romania;2023Source(s):ecommerceDB.comMostfrequentlypurchasedtypesofgoodsonlineinRomaniain2023MostfrequentlyboughttypesofgoodsonlineinRomania2023ShareofcustomersEvery2yearsorlessoften

Atleastonceortwiceayear

Onceevery2or3months

Onceamonth

2or3timesamonth

Atleastonceaweek0%20%40%60%80%100%120%Accessories&JewelryBeauty/HealthcareBooksCarequipmentDVD/CD/VideogamesFashionFreshfood/BeverageGroceryHeavyhomefurnitureHigh-tech/ElectronicsLeisureMedicine38Description:FreshfoodandbeverageswereRomania'smostfrequentlyboughtproductsonlinein2023.Groceriesandbooksfollowedit,orderedtwoorthreetimesaweekby30and18percentofe-shoppers,respectively.

ReadmoreNote(s):Romania;2023;18-70years;Regulare-shoppersSource(s):GeopostChristmasonlinesalescomparedtothemonthlyaverageinRomania2023ChristmasonlinesalesinRomania2023Salesgrowth0%10%20%30%40%50%60%70%FurnitureEquipmentandaccessoriesChildrenandbabyproductsBooksandmultimediaArtandentertainmentFood,drinksandtobaccoElectronics58.8%53.4%50.9%48.8%27.8%27.6%23.5%39Description:Overall,onlinesalesinDecembergrewby28percentcomparedtothemonthlyaveragein2023inRomania.AdifferencebetweenBlackFridayandChristmassaleswasahigherincreaseoffurnitureandequipmentandaccessoriessalesandalowerincreaseofelectronicssales.ReadmoreNote(s):Romania;December2023Source(s):ZiarulAdevărulE-commercesalesofenterprisesinRomaniafrom2014to2023,bysizeclassE-commercesalesofenterprisesinRomania2014-2023,bysizeclass10employeesorless10-49employees50-249employees250employeesormore100%90%80%70%60%50%40%30%20%10%0%30%24.5%20.5%25%21.9%14.6%22.3%18.5%10.2%17.6%10.4%17.6%10.1%15.9%18.5%17.3%15.1%15.4%10%9.6%12%8.9%7.4%7.9%12.4%19.1%11.6%12.9%202310.2%11.2%20228.1%8.8%7.2%8%7.3%8.4%6.6%7.4%13.3%202111.9%201920142015201620172018202040Description:In2023,e-commercesalesconstituted25percentoftotalsalesforlargeenterprises(250ormoreemployees),whichincreasedby3.1percentsince2022.Onlinesalespeakedforallenterprisesin2020duetotheCOVID-19pandemic.

ReadmoreNote(s):Romania;2014to2023;Enterpriseswithe-commercesalesSource(s):EurostatRevenueofAmazonDevelopmentCenterinRomaniafrom2015to2022(inmillionRomanianlei)RevenueofAmazonDevelopmentCenterinRomania2015-2022700600500400300200616.7555.3443.03321.2239.12018155.62017107.72016100068.12015201920202021202241Description:AmazonDevelopmentCenter'sturnoverinRomaniaincreasedfrom68.1millionRomanianleiin2015to616.7millionRomanianleiin2022.Thisvaluewasapproximatelyninetimeshighercomparedtotheturnoverrecordedin2015.

ReadmoreNote(s):Romania;2015to2022Source(s):MinistryofPublicFinancesRomania;ZiarulFinanciarCHAPTER

06Inflation&pricesPricechangeoffast-movingconsumergoods(FMCG)productsinRomaniain2023PricechangeofFMCGproductsinRomania2023YoYpricechange10%0%5%15%20%25%SaltysnacksPetfood21%21%Non-alcoholicdrinksSweetsnacks20%19%Canned/frozenfruitsandvegetablesAlcoholicdrinks18%17%HomecareproductsDairyproducts15%15%FaceandbodycareproductsBabyproducts13%13%Make-up12%MeatandfishproductsSemi-preparedandpreparedfood11%10%43Description:OutofallFMCGproductsinRomania,saltysnacksandpetfoodhadthehighestpricegrowthin2023-21percentinoneyear.Itwascloselyfollowedbynon-alcoholicdrinksandsnacks,withanincreaseof20percentinprice.

ReadmoreNote(s):Romania;2023Source(s):NationalInstituteofStatisticsRomania;Retail-FMCG.roChangeinstorepricesinRomaniafrom2022to2023StorepriceschangeinRomania2022-202325%22.9%21.8%21.4%20.1%20%15%10%5%18.7%18.7%17.6%16.1%14.7%12.4%12.2%11.5%9.2%8.5%7.1%6.4%6.2%5.6%0%Jan'22

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Dec'2344Description:Thestorepricesincreasedby6.2percentinDecember2023comparedtothesamemonthof2022,whiletheinflationwas6.6percent.ThehighestpricegrowthwasreachedinFebruary2023at22.9percent.Foodpricesincreasedby13.9percentin2023,whilehygieneproductsandhouseholdcareproductsincreasedbyover15percent.ReadmoreNote(s):Romania;January2022toDecember2023Source(s):NationalInstitut