巴西音频消费行业市场前景及投资研究报告-培训课件外文版2024.6

DIGITAL

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TRENDSAudioconsumptioninBrazilCHAPTER

01OverviewGlobalrecordedmusicrevenuefrom1999to2023(inbillionU.S.dollars)Globalrevenueoftherecordedmusicindustry1999-2023353025201510528.62623.822.22220.920.620.119.1

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20234Description:In2023,thetotalrevenueoftherecordedmusicindustryamountedto28.6billionU.S.dollars.Globalstreamingrevenuesreached19.3billionU.S.dollarsinthesameyear.Overall,recordedmusicincreasedby10percent,representingasteadygrowthratecomparedtothepreviousyear.ReadmoreNote(s):Worldwide;1999to2023;Recordedanddigitalmusicsales,performancerights,synchronisationSource(s):IFPIMusicindustryrevenuegrowthworldwidein2023,byregionGlobalmusicindustryrevenuegrowth2023,byregion30%24.7%25%20%15%10%5%19.4%14.9%14.4%10.8%8.9%7.4%0%Sub-SaharanAfricaLatinAmericaAsiaNorthAfricaandMiddleEastAustralasiaEuropeUnitedStatesandCanada5Description:In2023,recordedmusicrevenuesinSub-SaharanAfricagrewbyalmost25percent,makingthisthefastestgrowingregionamongtheseventakenintoconsiderationinanannualreport.ThesecondfastestgrowingregionintermsofrevenuewasLatinAmerica,withgrowthofnearly20percent.TherevenuegrowthwassmallestinEuropeaswellastheUnitedStatesandCanada,theonlyregionswhereitstayedinsingledigits.ReadmoreNote(s):Worldwide;2021to2023Source(s):IFPIChangeinrecordedmusicrevenueinselectedmarketsinLatinAmericain2023ChangeinrecordedmusicrevenueinselectedmarketsinLatinAmerica202319.4%20%18%16%18.2%13.4%14%12%10%8%6%4%2%0%BrazilMexicoLatinAmerica6Description:In2023,Mexico'srecordedmusicrevenueincreasedbynearly28percent,whileBrazil'srose18.2percent.ꢀLatinAmerica'srecordedmusicrevenueaveragegrowthratestoodslightlyabove19percentthatyear.

ReadmoreNote(s):LAC;2023Source(s):BundesverbandMusikindustrie;IFPIRadioadvertisingspendinginLatinAmericafrom2010to2024(inbillionU.S.dollars)LatinAmerica:radioadspend2010-20241.81.61.41.561.51.461.451.421.371.321.241.231.211.191.181.161.21.00.80.60.40.20.01.11.082010201120122013201420152016201720182019202020212022*2023*2024*7Description:In2022,radioadspendinLatinAmericaamountedto1.32billionU.S.dollars.Thetotaladspendintheregionamountedtoapproximately29billionU.S.dollarsthatyear.ReadmoreNote(s):LAC;2010to2022;atcurrentprices;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):ZenithAveragedailytimeinternetusersspentlisteningtobroadcastradioinselectedcountriesinLatinAmericain3rdquarter2023(inminutes)AveragedailytimespentwithradioinselectedcountriesinLatinAmerica2023807568687060504030201005651ChileArgentinaColombiaBrazilMexico8Description:Inthethirdquarterof2023,aninternetuserinColombiaspent,onaverage,68minutes(oronehourandeightminutes)perdaylisteningtotheradio.Meanwhile,inMexicothedailyaveragestoodbelowonehour.Caracol,W,andBluwereamongthemost-listenedradiostationsinColombiain2021.ReadmoreNote(s):LAC;Q32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

02RadioDailyradioreachinselectedmetropolitanareasinBrazilin2ndquarter2022DailyradioreachinselectedmetropolitanareasinBrazil2022Reach40%0%10%20%30%50%60%70%80%90%BeloHorizontePortoAlegreFlorianópolisFortaleza84%84%83%83%83%CuritibaRiodeJaneiroGoiânia81%81%80%VitóriaFederalDistrictCampinasSalvador78%78%78%Recife77%77%SãoPaulo10Description:AstudycarriedoutinBrazilfromApriltoJune2023foundthatabout84percentofconsumersinthemetropolitanareaofBeloHorizontelistenedtotheradiodaily.InthemetropolitanareasofSalvador,Recife,andSãoPaulo,thesharestoodat77percent.Meanwhile,theaveragedailytimespentlisteningtotheradioperlistenerinBrazildecreasedby1.26percentin2023.ReadmoreNote(s):Brazil;ApriltoJune2023;10yearsandolderSource(s):KantarIbopeMediaAveragedailytimespentlisteningtotheradioperlistenerinBrazilfrom2017to2023(inminutes)AveragedailytimespentlisteningtotheradioperlistenerinBrazil2017-2023300280280281273266250200150100502382350May-Jul2017Apr-Jun2018Apr-Jun2019Apr-Jun2020Apr-Jun2021Apr-Jun2022Apr-Jun202311Description:Inthesecondquarterof2023,anaverageradiolistenerinBrazilspentthreehoursand55minutes(or235minutes),downfromthreehoursand58minutes(238minutes)ayearearlier–anannualdeclineof1.26percent.In2022,morethanone-fifthofradiolistenersinBrazilwereintheirthirties.ReadmoreNote(s):Brazil;2017to2023;10yearsandolder;basedondatafromthemetropolitanareasofSãoPaulo,Campinas,RiodeJaneiro,BeloHorizonte,Vitória,PortoAlegre,Curitiba,Florianópolis,Goiânia,Salvador,Fortaleza,Recife,andtheFederalDistrictSource(s):KantarIbopeMedia;DistributionofradioaudienceinBrazilin2ndquarter2022,bygenderDistributionofradioaudienceinBrazil2022,bygenderMen50%Women50%12Description:AccordingtoastudyconductedinBrazilfromApriltoJune2022,halfoftheradiolistenersacrossBrazil's13largestadvertisingmarketswerefemale,whiletheotherhalfweremale.InthemetropolitanareasofRiodeJaneiro,Recife,andPortoAlegre,listenersspentoverfourhoursperdaywithradioin2022.ReadmoreNote(s):Brazil;ApriltoJune2022;10yearsandolder;basedondatafromthemetropolitanareasofSãoPaulo,Campinas,RiodeJaneiro,BeloHorizonte,Vitória,PortoAlegre,Curitiba,Florianópolis,Goiânia,Salvador,Fortaleza,Recife,andtheFederalDistrictSource(s):KantarIbopeMediaDistributionofradioaudienceinBrazilin2ndquarter2022,byagegroupDistributionofradioaudienceinBrazil2022,byagegroup25%22%20%20%15%10%5%18%18%16%7%0%10-1920-2930-3940-4950-5960+13Description:Accordingtoastudyconductedinthesecondquarterof2022,approximately22percentofradiolistenersinBrazilwereagedbetween30and39years.The40-49agegroupaccountedforone-fifth(20percent)oftheaudience.MostonlineradiolistenersinBrazilwerealsointheirthirtiesandfortiesin2022.ReadmoreNote(s):Brazil;ApriltoJune2022;10yearsandolder;basedondatafromthemetropolitanareasofSãoPaulo,Campinas,RiodeJaneiro,BeloHorizonte,Vitória,PortoAlegre,Curitiba,Florianópolis,Goiânia,Salvador,Fortaleza,Recife,andtheFederalDistrictSource(s):KantarIbopeMediaAveragedailytimespentlisteningtoonlineradioperlistenerinBrazilfrom2017to2023(inminutes)AveragedailytimespentlisteningtoonlineradioperlistenerinBrazil2017-2023200175180164165165160160140120100801411276040200Apr-Jun2017Apr-Jun2018Apr-Jun2019Apr-Jun2020Apr-Jun2021Apr-Jun2022Apr-Jun202314Description:Inthesecondquarterof2023,awebradiolistenerinBrazilspent,onaverage,165minutes(twohoursand45minutes)listeningtoonlineradiodaily,whichhasremainedunchangedsincethepreviousyear.In2022,almostthreeoutof10webradiolistenersinBrazilwereintheirthirties.ReadmoreNote(s):Brazil;2017to2023;10yearsandolderSource(s):KantarIbopeMedia;DistributionofonlineradioaudienceinBrazilin2ndquarter2022,bygenderDistributionofonlineradioaudienceinBrazil2022,bygenderWomen46%Men54%15Description:AccordingtoastudyfieldedinBrazilfromApriltoJune2022,approximately54percentofonlineradiolistenersinBrazilweremale,whiletheremaining46percentwerefemale.Meanwhile,theradioaudienceinBrazilwasdividedequallybetweenbothgendersin2022.ReadmoreNote(s):Brazil;ApriltoJune2022;10yearsandolder;basedondatafromthemetropolitanareasofSãoPaulo,Campinas,RiodeJaneiro,BeloHorizonte,Vitória,PortoAlegre,Curitiba,Florianópolis,Goiânia,Salvador,Fortaleza,Recife,andtheFederalDistrictSource(s):KantarIbopeMediaDistributionofonlineradioaudienceinBrazilin2ndquarter2022,byagegroupDistributionofonlineradioaudienceinBrazil2022,byagegroup29%30%24%25%22%20%15%13%10%8%5%5%0%10-1920-2930-3940-4950-5960+16Description:Accordingtoastudycarriedoutinthesecondquarterof2022,around29percentofonlineradiolistenersinBrazilwereagedbetween30and39years.The40-49agegroupaccountedforalmostone-quarter(24percent)oftheaudience.ThenumberofradiostationsinBrazildeclinedbyover10percentbetweentheendof2017andmid-2021.ReadmoreNote(s):Brazil;ApriltoJune2022;10yearsandolder;basedondatafromthemetropolitanareasofSãoPaulo,Campinas,RiodeJaneiro,BeloHorizonte,Vitória,PortoAlegre,Curitiba,Florianópolis,Goiânia,Salvador,Fortaleza,Recife,andtheFederalDistrictSource(s):KantarIbopeMediaPreferredradiocontentbygenreinBrazilasofDecember2023PreferredradiocontentbygenreinBrazil2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%News/talkPop/adultcontemporarymusicRock/alternative/indiemusicDance/electronicmusicSports42%38%36%32%32%Classicalmusic25%25%ReligiousWeatherComedyCountrymusic22%21%20%20%TrafficUrbanmusic(hiphop,R&Betc.)Worldmusic18%18%17Description:"News/talk"and"Pop/adultcontemporarymusic"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Preferredradiocontentbygenre".

ReadmoreNote(s):Brazil;JanuarytoDecember2023;994respondents;18-64years;respondentswholistentotheradio(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsLeadingdigitalradiobrandsinLatinAmericainJanuary2023,byaverageactivesessions(in1,000s)MostpopulardigitalradiobrandsinLatinAmerica2023,byactivesessionsNumberofaverageactivesessionsinthousands010203040506070809010098.82110PrisaRadio(Spain&LatinAmericancountries)GrupoAcir(Mexico)38.8RadioMitreSA(Argentina)OrganizaciónRadialOlímpica(Colombia)CRPRadios(Peru)30.8128.423.37GrupoRadioCentro(Mexico)GrupoJBFM(Brazil)16.6915.81GrupoBandeirantes(Brazil)GrupoBluRadio(Colombia)GrupoAlphaMedia(Argentina)12.3311.6911.0218Description:InJanuary2023,Madrid-basedPrisaRadiowastheleadingdigitalradiobrandinLatinAmerica,withover98thousandaverageactivesessions(AAS)acrosstheregionandSpain.Thatwasmorethanthesecond,third,andfourth-placedbrandscombined.GrupoAcir(fromMexico),RadioMitreSA(Argentina),andOrganizaciónRadialOlímpica(Colombia)hadlittlemorethan38thousand,30thousand,and28thousandAAS,respectively.ReadmoreNote(s):Spain,LAC;January2023;from6:00amto7:00pm,fromMondaytoFridaySource(s):TritonDigitalCHAPTER

03MusicKeyfiguresonmusicconsumptioninBrazilasofOctober2023KeyfactsonmusicconsumptioninBrazil20233024.92520151051080Weeklytimespent(inhours)NumberofgenresconsumedNumberofaccessmethods20/statistics/1461613/music-consumption-facts-brazilDuringasurveyconductedamongrespondentsinBrazilinLate2023,itwasfoundthatonaverageBraziliansspent24hoursperweeklisteningtomusic.Theyaccessedmusicviaatleasteightsourcesandlistenedtoatleasttendifferentgenres.

ReadmoreNote(s):Brazil;AugusttoOctober,2023Source(s):IFPI;Pró-MúsicaBrasilLeadingsourcesanddevicesusedformusiclisteningamongconsumersinBrazilasofOctober2022FavoritedevicesformusiclisteninginBrazil2022Shareofrespondents30%

40%0%10%20%50%60%70%80%90%86%100%MobilephoneTV/SmartTV44%41%ComputerMobilespeaker37%Radio33%Voiceassistant(Alexa,GoogleHome)14%Mp3player/iPodTablet9%8%CD/DVDplayerVinyl7%2%21Description:DuringasurveyconductedinBrazilinOctober2022,about86percentoftherespondingmusiclistenerssaidtheyusedtheirmobilephonestolistentomusic.TVsorsmartTVrankedsecond,at44percent,andradiowasmentionedby33percentofrespondentsatthattime.ReadmoreNote(s):October2022;2,048respondents;16yearsandolderSource(s):OpinionBoxPhysicalmusicsalesrevenueinBrazilinfirsthalf2023,byformat(inmillionBrazilianreals)PhysicalmusicrevenueinBrazilH12023,byformat6543210VinylCDs22Description:Inthefirstsixmonthsof2023,thephysicalmusicsalesrevenuereachedeightmillionBrazilianreals,outofwhichthemajority(fivemillion)wasattributedtovinylsales.Allinall,thephysicalformataccountedfor0.6percentofthemusicindustryrevenueinBrazilatthattime.ReadmoreNote(s):Brazil;JanuarytoJune,2023Source(s):IFPI;Pró-MúsicaBrasil;UOLFrequencyoflisteningtomusicamongconsumersinBrazilasofOctober2022Brazil:frequencyoflisteningtomusic202235%30%31%25%21%20%20%15%10%5%15%10%3%0%Everyday,alldayEveryday,mostofthetimeEveryday,alittleSeveraldaysperweekFewdaysperweekLessthanonceaweek23Description:DuringastudyfieldedinBrazilinOctober2022,itwasfoundthat72percentofsurveyedBrazilianslistenedtomusiconadailybasis,20percentofthemdidsoallday.Onlythreepercentofsurveyparticipantssaidtheylistenedtomusiclessthanonceaweekatthattime.ReadmoreNote(s):October2022;2,048respondents;16yearsandolderSource(s):OpinionBoxMostpopularmusicgenresamongconsumersinBrazilasofOctober2022TopmusicgenresamongconsumersinBrazil2022Shareofrespondents0%10%20%30%40%50%48%SertanejoPop45%44%MPBRock41%Religious/gospel/Christian32%32%PagodeElectronicSamba25%25%Piseiro19%19%Funk24Description:AsofOctober2022,around48percentofconsumerssurveyedinBrazilsaidsertanejo–Brazil'sequivalenttocountrymusic–wastheirfavoritemusicgenre.Approximately44percentofrespondentsmentionedBrazilianpopularmusic,abbreviatedinPortugueseasMPB.In2022,thepenetrationrateofmusicstreamingamonginternetusersinBrazilstoodat73percent.ReadmoreNote(s):October2022;2,048respondents;16yearsandolderSource(s):OpinionBox;TumpatsSoundDesignStudio;VarioussourcesAveragedailytimeinternetusersspentwithmusicstreaminginBrazilfrom2017to2023(inminutes)AveragedailytimespentwithmusicstreaminginBrazil2017-2023140120131124123111101100806040200Q32019Q32020Q32021Q32022Q3202325Description:Inthethirdquarterof2023,aninternetuserinBrazilspent,onaverage,124minutes(ortwohoursandfourminutes)perdaywithmusicstreamingservices.Thatis5.3percentlessthanayearearlier,whentheaverageamountedto131minutes.Asofearly2022,around73ꢀpercentofinternetusersinBrazilconsumedmusicstreaming.ReadmoreNote(s):Brazil;Q32019toQ32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialDistributionofmusicstreamingfrequencyinBrazilasofFebruary2024,byagegroupMusicstreamingfrequencyshareinBrazil2024,byagegroup35%30.8%30%24.2%25%19.2%20%15.4%15%10.4%10%5%0%Lessthan1hourperweek1to5hoursperweek1to3hoursperdayMorethan3hoursperdayDon'tknow/Don'tusethismedium26Description:InaFebruary2024surveyamongrespondentsfromBrazil,itwasfoundthat30.8percentofrespondentsspentbetweenoneandfivehoursperweekstreamingmusic.SometenpercentofrespondingBrazilianssaidtheyspentmorethanthreehoursdailystreamingmusic.ReadmoreNote(s):Brazil;February4,2024Source(s):YouGovPercentageofsmartphoneownerswhosubscribedtopaidmusicstreamingappsinBrazilfrom2019to2023PenetrationrateofpaidmusicstreamingmobileappsinBrazil2019-202345%40%43%41%38%37%35%30%25%20%15%10%5%33%32%28%26%20%0%Apr'19Nov'19May'20Nov'20May'21Nov'21Apr'22Nov'22Nov'2327Description:AsofNovember2023,around43percentofsmartphoneownerssurveyedinBrazilreportedsubscribingtoapaidmusicstreamingservice.Threeyearsearlier,inNovember2021,thesharestoodat37percent.Over80percentofinternetusersagedbetween10and34yearsstreamedmusicinBrazilin2022.ReadmoreNote(s):2019to2023;872*;16yearsandolder;*NumberofrespondentsinNovember2023April2022."n=2,041April2019:n=1,763November2019:n=2,002May2020:n=2,017November2020:n=2,003May2021:n=2,133November[...]

ReadmoreSource(s):MobileTime;OpinionBoxPercentageofinternetusersdownloadingmusicinBrazilfrom2017to2022ShareofinternetusersdownloadingmusicinBrazil2017-202246%44%45%42%41%40%35%30%25%20%15%10%5%35%35%0%20172018201920202021/2022*2022*28Description:DuringasurveyconductedinBrazilfromJunetoOctober2022,approximately35percentofrespondinginternetuserssaidtheydownloadedmusic.Sixyearsearlier,thefigurestoodat46percent.Accordingtothesamestudy,around74percentofBrazilianinternetusersconsumedmusicstreamingin2022.ReadmoreNote(s):Brazil;November2016toJune2017;November2017toMay2018;October2018toMarch2019;October2019toMarch2020;October2021toMarch2022;JunetoOctober2022;10yearsandolder;userswhoaccessedinternetatleast[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)CHAPTER

04PodcastsNumberofinternetuserswholistentopodcastsinselectedcountriesinLatinAmericafrom2023to2027(inmillions)PodcastlistenersinselectedcountriesinLatinAmerica2023-2027BrazilMexicoArgentina75655545352515562.634.160.732.858.45651.827.531.429.915.213.912.711.510.42023202420252026202730Description:In2023,around51.8millionofinternetusersinBrazillistenedtopodcastsatleastonceamonth.Tocompare,thenumberofpodcastlistenersstoodat27.5millioninMexicoand10.4millioninArgentinathatyear.Forecastsexpectthatthenumberofpodcastlistenerswillgrowfurtheruntil2027inallthreeexaminedcountries.ReadmoreNote(s):Argentina,Brazil,Mexico,LAC;August2023;internetusersofanyagewholistenedtoapodcastviadigitalstreamordirectdownloadonanydeviceatleastoncepermonthSource(s):eMarketer;PodnewsPercentageofinternetuserslisteningtopodcastsinBrazilfrom2020to2022,bygenderShareofinternetuserslisteningtopodcastsinBrazil2020-2022,bygenderMenWomen40%35%30%25%20%38%31%25%24%17%15%10%5%10%0%20202021/2022*2022*31Description:DuringasurveycarriedoutamonginternetusersinBrazilfromJunetoOctober2022,approximately25percentoffemalerespondentssaidtheylistenedtopodcasts.Thatismorethandoublethe10percentsharerecordedtwoyearsearlier.ThepodcastpenetrationrateinBrazilalsoincreasedamonginternetusersofallagesin2022.ReadmoreNote(s):Brazil;October2019toMarch2020;October2021toMarch2022andJunetoOctober2022;10yearsandolder;userswhoaccessedinternetatleastonceinthepastthreemonths;*ThedatawascollectedbetweenOctober2021and[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)PercentageofinternetuserslisteningtopodcastsinBrazilfrom2020to2022,byagegroupShareofinternetuserslisteningtopodcastsinBrazil2020-2022,byagegroup10-1516-2425-3435-4445-5960+50%45%40%35%30%25%20%15%10%5%44%42%40%34%31%31%29%28%20%19%16%16%14%13%12%8%8%5%0%20202021/2022*2022*32Description:DuringasurveyconductedamonginternetusersinBrazilfromJunetoOctober2022,around42percentofrespondentsagedbetween16and24yearssaidtheylistenedtopodcasts.Twoyearsearlier,thatagegroup'ssharestoodat20percent.Similarly,theoverallpercentageofinternetuserslisteningtopodcastsinBrazilmorethandoubledbetween2020and2022.ReadmoreNote(s):Brazil;October2019toMarch2020;October2021toMarch2022andJunetoOctober2022;(varies);10yearsandolder;userswhoaccessedinternetatleastonceinthepastthreemonths;*ThedatawascollectedbetweenOctober2021[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)DistributionofpodcastconsumptionfrequencyinBrazilasofFebruary2024,byagegroupPodcastlisteningfrequencyshareinBrazil2024,byagegroup40%35%34.7%30%24.5%25%20%15%10%5%22.5%12.6%5.7%0%Lessthan1hourperweek1to5hoursperweek1to3hoursperdayMorethan3hoursperday*Don'tknow/Don'tusethismedium33Description:InaFebruary2024surveyamongrespondentsfromBrazil,itwasfoundthat24.5percentofrespondentsspentbetweenoneandfivehoursperweeklisteningtopodcasts.Some5.7percentofrespondingBrazilianssaidtheyspentmorethanthreehoursdailywiththismedium.ReadmoreNote(s):Brazil;February4,2024;*Datawascalculatedbybasedoninformationprovidedbythesource.Thesourcedoesnotspecifythetypeofthesurveynorthenumberofrespondents.

ReadmoreSource(s):YouGovLeadingreasonsforlisteningtopodcastsinBrazilasofJune2022LeadingreasonsforlisteningtopodcastsinBrazil202266%60%49%50%40%30%20%10%0%32%InformationEntertainmentEducation34Description:AsofJune2022,aroundtwo-thirds(66percent)ofpeoplesurveyedinBrazilsaidtheylistenedtopodcastsforinformationalpurposes.Almosthalf(49percent)ofrespondentscitedentertainmentasareasonforlisteningtothattypeofaudiofile,whilelittlelessthanone-third(32percent)mentionededucation.Podcast'spenetrationrateamongBrazilianinternetusersmorethandoubledbetween2020and2022.ReadmoreNote(s):Brazil;June2to7,2022;2,240respondents;16-65years;amongpodcastlistenersSource(s):Datafolha;Folha;InstitutoItaúCulturalMostdownloadedpodcastsinLatinAmericabetweenJanuary1,2024andJanuary28,2024(in1,000downloadsperweek)MostdownloadedpodcastsinLatinAmerica2024Numberofdownloadsperweekinthousands0100200300400500600700800788.44900LOS40MX–LaCorneta(PrisaRadio)OAssunto(GrupoGlobo)422.3MaisRecentes(RadiosGrupoGlobo)RepórterCBN(RadiosGrupoGlobo)PandaShow-SinCensura(SiriusXMPodcastNetwork))BoletimFolha(FolhadeSPaulo)357.08342.56341.18309.63271.43242.38219.26208.27ModusOperandi(GrupoGlobo)TitularesDeportivos(GrupoBluRadio)LaCornetaExtendida(Wondery)ResumãoDiário(GrupoGlobo)35Description:InJanuary2024,LOS40MX-LaCorneta,aMexicanradiorunbyMadrid-basedGrupoPrisa,wasthemostdownloadedpodcastinLatinAmerica,withmorethan788thousanddownloadsperweek.PrisawasalsoamongLatinAmerica'stopdigitalradiobrandsinearly2023.OAssunto,anewsdiscussionpodcast,runbytheBrazilianmediacompanyGrupoGloboandMaisRecentes–bytheradiosubsidiaryofGrupoGlobo–hadaround423and357thousanddownloadsthatmonth,[...]

ReadmoreNote(s):LAC;January1toJanuary28,2024Source(s):TritonDigitalCHAPTER

05DigtalaudioDigitalaudiopurchasesinBrazilasofDecember2023DigitalaudiopurchasesinBrazil2023Shareofrespondents0%10%20%30%40%50%49%Yes,aspartofasubscriptionYes,ondownloads16%No,Idon'tlistentomusic/podcastsviatheinternetNo,Ionlyusefree-of-charge/advertising-basedoptions8%34%37Description:Whenaskedabout"Digitalaudiopurchases",16percentofBrazilianrespondentsanswer"Yes,ondownloads".Thisonlinesurveywasconductedin2023,among2,026consumers.

ReadmoreNote(s):Brazil;JanuarytoDecember2023;2026respondents;18-64yearsSource(s):ConsumerInsightsDriversofdigitalaudiopurchasesinBrazilasofDecember2023DriversofdigitalaudiopurchasesinBrazil2023Shareofrespondents0%10%20%30%40%50%60%TolistentowhatIwant,whenIwantHighsoundquality62%60%ToaccessagreatvarietyofcontentGoodvalueformoney52%44%44%Toaccessoriginal/exclusivecontentLessadvertising43%ToaccessspecificmusicorshowsToavoidillegaldownloading/streamingOther40%26%3%Don'tknow

0%38Description:Whenaskedabout"Driversofdigitalaudiopurchases",mostBrazilianrespondentspick"TolistentowhatIwant,whenIwant"asananswer.62percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Brazil;JanuarytoDecember2023;1181respondents;18-64years;respondentswhospentmoneyondigitalaudiocontent(musicorpo