商务英语中级模拟试题19

商务英语中级模拟试题(19)

(1~7/共7题)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.■Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to?•Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.•Youwill

needtousesomeoftheselettersmorethanonce.

A

Wheredoyoubuyyourclothes?Well,mostofusshopattraditionalretailerswithincreasingly

frequenttriostodiscountstoresandInternet.Andmostofthesuper-richandtrendybuydirectly

fromdesignerslikeGucci,ArmaniandChanel.Butlatelytheirshoppinghabitsandourshave

beenconverging.BonitaCarolreportsthatmanyofthefashionelitearecomingoutofthecloset

andgoingstraighttoKMart.TakeapeekinsidefashioneditorChristyFerrel'scloset,andyou'll

findcouturesidebysidewithKMart.

B

FashionreporterJerryAginscallsthetrend"cheapskatechic":theregentfashionablewearing

Searsshoes,Wal-MartpantsandTargetsweaters,proudlypairingthemwithdesignerlabels.The

wholetrendof"cheapskatechic"isalotofaffluentpeoplearenowshoppingdifferently,and

they'rejustlikeeverybody,they'redecoratingtheirhomes,they'respendingalotoftimein

storeslikeKMartandWal-Mart.Andyou'reinthereonceortwiceaweek,sowhileyou'rein

therepickinguppapertowelsandtoiletpaperandtoothpaste,youhappentokindofwander

aboutthefashionaisles.

C

AwatershedeventoccurredwhenSharonStoneworethatGapT-shirtattheOscars.Shelooked

terrific.Everybodywonderedwhatshehadonandlatertheyfoundoutthatshehadonthat$22

Gapturtleneckandthatreallyresonatedwithalotofconsumers.StoresliketheGap,Sears,K

Martandtargetaretakingfulladvantage,offeringfashionmavensthatperfectdenimjacketor

pairofjeans,T-shirtorlittleblackdressortoptomakethemmatchwithhighfashion.

D

RetailWatchersaidmassmerchantsarebenefitinggreatlyfromthis"cheapskatechic"trend.In

1998massretailerssuchasKMart,Wal-MartandTargetaccountedfor43%ofallapparelsold.

Andthat'supfrom38%fiveyearsearlier.Andthesestoresarestealingawaycustomersfrom

moreupscaleboutiques.InTarget'scase,orasthefashionablyincrowdcallit"Tarzhay",about

80%ofitscustomersarecollegeeducatedandhaveamediumhouseholdincomeof$47,000.

Maybethat'swhyTarget'sofferingKashmirsweatersforthefirsttime.

第1题

Whenbuyingnecessities,youmaywalkthroughtherowsofshelvesdisplayingfashionable

articles._________

第2题

Massstorestrytomaketheirdesigncloselykeepupwiththetrend.

第3题

Nowadayswealthypeoplegetintothesimilarshoppinghabitstoordinaries.

第4题

Fashionpeoplemixfamousbrandwithbargainedfare.

第5题

Famousstarwearingcheapclothestoattendgrandceremonyrepresentsanewtrendinfashion

industry._________

第6题

StoreslikeKMartandWal-Martbenefitalotfromthenewtrendinwardrobe.

第7题

Infashionpeople'swardrobedesignerlabelsmightbeputtogetherwithcheapclothesfrom

massretailers.

下一题

(8~12/共5题)PARTTWO-Readthearticlebelowaboutbanks.•Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.•Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.•Donotuseanylettermorethanonce.

DELLBOYMADEGOOD

Someoftheworld'smostsuccessfulentrepreneurscuttheirbusinessteethontheplayground.

MichaelDellisnoexception.At12,hemade$2,000(£1,255)sellinghisstampcollection,and

by14,hehadcomeupwithamarketingschemetosellnewspapers.Thisearnedhim

£11,200-moremoneythansomeofhisteachersmade-andledtothecreationoftheDell

ComputerCorporation,theindustry'sfastest-growingcompany.Heisnowtheninth-richestman

intheworld,withapersonalfortuneof£12.5billion,fromseedcapitalofjust£627in1984.

_8_Hesays,"Ithoughtitwasmarvelousthatthislittledevicecoulddomymathhomework

muchfasterthanIevercould,anditreallystartedmethinkingaboutelectronics.Ilovedtaking

thingsapartandputtingthembacktogetheragain,althoughIcouldnotalwaysgetthemworking.

IquicklybecameinterestedinpersonalcomputerswhenIwasgivenanAppleII,andsetup

computerbulletinboardstotradeideaswithotherenthusiasts.Iwantedtoowneverygadget

possible."

DellattendedacomputerconventioninAustin,Texas,andwasastonishedatthehugeprofit

marginonthesaleofelectronics._9_Thisdiscoverysethimthinking,asacustomer,about

findingafeasiblewaytogetthegadgetswithoutbuyingthemdirectlyfromstores,asthey

chargedsomuchmoney.

DellbeganadegreeattheUniversityofTexasin1983,hopingtostudymedicine._10_.

"Idecidedtoleavecollegeandsetupabusinessfulltime.Istartedwithasimplequestion:how

canwemaketheprocessofmakingacomputerbetter?Theanswerwas.sellcomputersdirectly

totheendcustomers,eliminatetheprofitmadebystores,andpassthosesavingsontothe

customers."

_11_AnexperthelpedhimtobuildhiscomputerswhileDellconcentratedonfindingcheap

components.Inthecompany'sfirstninemonthsitearnedgrosssalesof£3.76m,andthen

£20.7mwithintwoyears.

Dellsaysyoucannotlearnhowtobeanentrepreneur."_12_Ihavealwayslookedat

problemsinadifferentway,realizedwhatIamgoodat,andsurroundedmyselfwithasuccessful

team."

[A]This,Delldidatafrighteningpace.

[B]IhadtomakeadecisionaboutwhatIwasgoingtodowithmylife.

[C]Hefoundthathecouldbuyadiskdrivefor£500,whichwouldsellintheshopsfor

£1,882.

[D]Someoftheworld'smostsuccessfulentrepreneurscuttheirbusinessteethonthe

playground.

[E]Itcomesfromsomewheredeepinside.

[F]Dellfirsttriedhishandatelectronicsatthetenderageof15,whenhewasgivena

calculatorbyhisfathertohelphiminthemathclubheattendedafterschooleachday.

[G]Whilethere,heabsorbedhimselfinhiscomputers,awayfromtheeyesofhisdisapproving

parents.

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上一题下一题

(13~18/共6题)PARTTHREE-Readthearticlebelowabouteffectsoftaxation,andthequestions

ontheoppositepage.■Foreachquestion13—18,markoneletter(A,B,C,orD)onyourAnswer

Sheetfortheansweryouchoose.

HOWTHECREDITCARDCAPTUREDAMERICA

TheproliferationofplatinumAmericanExpresscardsinthe1980sspawnedrumorsofan

ultimate,highlyexclusive,neverpublicized"BlackCard".Carriedbybillionaires,itreportedly

allowedholderstodemandprivateshoppingspreesattheworld'smostexclusiveshopsandto

summonhelicoptersinthemiddleofSahara.Americanexpressvehementlydeniestheexistence

ofsuchachargecard.Butthepersistenceofthemythsuggeststhesocialimportancecreditcards

haveforsomanyAmericans.Asonebusinesswriterputsit,"tohaveone'screditcardscanceled

isnowakintobeingexcommunicatedbythemedievalchurch."

America'sloveaffairwiththecreditcardbeganin1949,whenbusinessmanFrankX.McNamara

finishedamealinaNewYorkrestaurantandthendiscoveredhehadnocash.Inthosedays,

gasolineandstorechargecardswerecommon,butcashwasstandardforalmosteverythingelse.

TheembarrassedMcNamaracalledhiswife,whorushedovertobailhimout.Hispredicament

gavehimtheideaforDinersClub.Withinayearsome200peoplecarriedtheworld'sfirst

multi-usecreditcard.

Theproblemwastopersuadeenoughpeopletocarrythecards.DinersClubturnedto

promotions.Itgaveawayaround-the-worldtriponapopulartelevisionshow.Thewinners

chargedtheirexpensesandmadeit"fromNewYorktoNewYorkwithoutadieintheirpockets".

Banks,sensingamonglessaffluentapent-updesiretospend,beganissuingcardsoftheirown.

ThefirsttoturnaprofitwasBankofAmerica'sBankAmericard.Bankersfromalloverthecountry

descendedonitsCaliforniaheadquarterstolearnthesecretofitssuccess-somanythatin1966

BankAmericard,todayknownasVisa,beganformingallianceswithbanksoutsidethestate.The

BankAmericardnetworksoonfacedacompetitorwhenWellsFargoBankjoinedwith77others

tocreatewhatbecameMasterCharge.Afterscoopingup1.3millionmore"EverythingCard"

holdersfromwhatwasthenFirstNationalCityBank,MasterCharge-today'sMaster

Card-becameforawhilethebiggestbankcardinthecountry.

Fivemillionholidaycredit-cardshopperswouldhavecreatedabonanzaforthebanks,butin

therushtomarket,thehankshadbeenlessthancautiousinassemblingtheirlists.Somefamilies

received15cards.Deadpeopleandbabiesgotcards.EvenadachshundnamedAliceGriffinwas

sentonethatpromisedshewouldbewelcomedasa"preferredcustomer"atChicago'sfinest

restaurants.

HundredsofChicagoansdiscoveredtheycoulduseorsellacarthey"found",andbylaw,the

personwhosenameappearedonitwasliableforthecharges-evenifheorshehadnever

requestedorreceivedthecard.

Whentheprimeratehit20%in1981,thebanksfoundthatconsumersdidn'tmindpayingrates

of18-22%ontheircredit-cardbalance.Highinterestrateshelpedattractnewplayersintothe

credit-cardarea,includingsears'DiscoverCardandVisa.Airlines,carandinsurancecompanies,

evenlong-distancephonecompaniesalliedthemselveswithbankstooffercreditcards.Experts

estimatetherearefrom15,000to19,000differentcardsavailableinthecountry.

Ofcourse,creditcardshavenotonlyreplacedcashformanypurposes,butalsoineffecthave

createdcashbymakingitinstantlyavailablevirtuallyeverywhere.Thecredit-cardadvanceis

becomingasubiquitousastheautomatedtellermachine.

第13题

Whatistherumorof"Blackcard"?

A.Theholdercanspendfreelyatthebestshops.

B.Thecreditcardallowsholderstopaytheircheckwithoutcash.

C.Theholderscansummonhelicoptersindesert.

D.ThecreditcardisveryimportantinAmericansociety.

第14题

WhatdidMcNamara'swifedotohelphim?

A.Paidmoneyforthemeal.

B.Broughthimacreditcard.

C.Cametoreleasehim.

0.Helpedhimfinishthemeal.

第15题

Whatdoes"promotions"meaninparagraph3?

A.Encouragement.

B.Advertising.

C.Advancement.

0.Supports.

第16题

HowdidMasterCard,becameforawhilethebiggestcardinthecountry?

A.Itjoinedwith77otherbanks.

B.ltwonalargegroupofcustomersoverEverythingCard.

C.ltbeganformingallianceswithbanksoutsidethestate.

D.ltlearnedthesecretofitssuccessfromCaliforniaheadquarters.

第"题

Whichofthefollowingstatementssuggeststhecarelessnessofthebanks?

A.AIiceGriffingotacard.

B.Creditcardshoppershadcreatedabonanzaforthebank.

C.ManyChicagoanscouldusethecardtheyfound.

0.Chicago'sfinestrestaurantshadapolicyof"preferredcustomers".

第18题

Whydidevenlongdistancephonecompaniesoffercreditcards?

A.Becausethecontinuingcompetitionforcedthem.

B.Becausecreditcardsreplacedandcreatedcash.

C.BecausecreditcardscanbeusedasATM.

0.Becauseconsumersdidn'tmindpayinghighratesoftheircreditcards.

上一题下一题

(19~33/共15题)PARTFOUR-Readthenewsbelow.-Choosethebestwordorphrasetofilleach

gapfromA,B,C,orDontheoppositepage.-Foreachquestion19—33,markoneletter(A,B,C,

orD)onyourAnswerSheet.

WritingEffectiveJobDescriptions

Ajobdescriptiondescribesthemajorareasofanemployee'sjoborposition.Agoodjob

descriptionbeginswithacareful_19_ofthe.importantfactsaboutajob,suchastheindividual

tasks_20_,themethodsusedtocompletethetasks,thepurposeandresponsibilitiesofthejob,

the_21_ofthejobtootherjobs,andthe_22_neededforthejob.It'simportantto_23_a

jobdescriptionpracticalbykeepingitdynamic,functional,andcurrent.Don'tgetstuckwithan

inflexiblejobdescription!Apoorjobdescriptionwill_24_youandyouremployeesfromtrying

anythingnewand_25_howtoperformtheirjobmoreproductively.Awell-written,practical

jobdescriptionwill_26_youavoidhearingarefusaltocarryoutarelevantassignmentbecause

"Itisn'tinmyjobdescription,"Realisticallyspeaking,manyjobsare_27_tochangedueeither

topersonalgrowth,organizationaldevelopment,andtheevolutionofnewtechnologies._28__

jobdescriptionswillencourageyouremployeestogrowwithintheirpositionsandlearnhowto

makelarger_29_toyourcompany.Forexample.Isyourofficemanagerstuck_30_ordering

officesuppliesforthecompanyandkeepingthestorageclosetwellstockedorishe_31_and

implementingasystemoforderingofficesuppliesthatpromotescostsavingsand_32_within

theorganization?

Whenwritingajobdescription,keepinmindthatthejobdescriptionwill_33_asamajor

basisforoutliningjobtrainingorconductingfuturejobevaluations.

第19题

A.management

B.analysis

C.resume

0.contract

第20题

A.involved

B.engaged

C.accepted

D.met

第21题

A.partnership

B.development

C.relationship

0.arrangement

第22题

A.degree

B.qualifications

C.quality

0.limitation

第23题

A.make

B.let

C.have

D.put

第24题

A.allow

B.keep

C.require

D.send

第25题

A.showing

B.doing

C.expecting

0.learning

第26题

A.enable

B.help

C.stop

D.make

第27题

A.subjected

B.attached

C.forced

D.asked

第28题

A.Fixed

B.Changed

C.Flexible

D.Various

第29题

A.distribution

B.donation

C.demands

□.contribution

第30题

A.routinely

B.reasonably

C.hardly

□.virtually

第31题

A.researching

B.developing

C.advertising

D.thinking

第32题

A.capability

B.expense

C.payment

0.efficiency

第33题

A.offer

B.work

C.serve

D.take

上一题下一题

(34~45/共12题)PARTFIVE-Readthetextbelow.-Inmostofthelines34—45thereisoneextra

word.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Some

lines,however,arecorrect.-Ifalineiscorrect,writeCORRECTonyourAnswerSheet.-Ifthere

isanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.

MarketingInformation

CorrectSalesandmarketingmessagesareillegaliftheyfalselyadvertiseprices,

theperformancecapability,quality,ortheotherproductcharacteristics,ordeceive

34thebuyerinwhatanyway.AWesternCanadianelectronicsfirmwasconvicted

35recentlyofbait-and-switchselling(sellingproductswithdeceptiveadvertising).

36Thispracticeoccurswhenacompanyadvertisesataverylowpriceona

37product,butthecustomerhasgreatmanydifficultygettingthespecialprice.

38Ratherthat,thecompanyattemptstosellthecustomerasimilarbut

39higher-pricedproductoroffersaraincheckthatitwillnotbehonored.This

40tacticforattractingcustomersisaformofdeceptivemarketing.Furthermore,

41sellersofservicesmustalsobecautiousabouthowthelanguagetheyuseto

42describewhattheywilldo.Letters,reports,andproposalsthattheydescribe

43servicestobeperformedareinterpretedascontractsincourts.Salesand

44marketingmessagesmustnotmakeclaimsthatcannotbeverified,sothat

45languagemustnotpromisemorethanwhichintended.

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上一题下一题

(1/1)WRITINGPART-ONE

第46题

图片

上一题下一题

(1/1)PART-TWO

第47题

图片

上一题下一题

(48~51/共12题)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

Stratford&Co.

TelephoneMessage

DATEOFMESSAGE:25/11/05

NAMEOFCALLER.Kaspo_48_

Occupation:FoxBrotherCompany

InterestedinthepremisesnearPiccadilly

Withliving_49_

LengthofLease:minimumof2years

(Thereisa_50_of$1000ifthelengthis5years.)

Otherrequirements:

Sendinformationaboutsuitableonesto_51_,DeningSt.

Play00:0002:51

Volume

第48题

第49题

第50题

第51题

上一题下一题

(52~55/共12题)LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

PhoneMessagePad

To:Mr.Licas

From:PaulSmithfrom_52_Department

Message:

Paulwantstomakeanappointment.

On_53_afternoon,_54_p.m..

Calltoconfirm.

Phonenumber_55_.

Play00:0001:54

Volume

第52题

第53题

第54题

第55题

上一题下一题

（56~59/共12题）LISTENINGPART1-Youwillhearthreetelephoneconversationsor

messages.-Writeoneortwowordsoranumberinthenumberedspacesonthenotesorforms

below.-Youwillheareachrecordingtwice.

Message

BusinessTrip:16/0817/08

Appointments

16th

15:30MeetingatMaplowithMr.___56___.

thenew___57___.

17th

9:30MeetNicholasat___58___

todiscussnewproducts.

Don'tforgetto___59___thetickettoRome.

Play00:0001:29

Volume

第56题

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上一题下一题

（60~64/共10题）PART2

[A]signinganagreement

[B]reviewingacontract

[C]discussingnewideas

[D]implementingplans

[E]revisingthewordingofacontract

[F]cancelinganappointment

[G]clarifyingdetails

[H]settingupasigningdate

Play00:0002:21

Volume

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第64题

上一题下一题

（65~69/共10题）PART2

[A]anofficial

[B]amarketingresearcher

[C]ahealthproductsexporter

[D]anagentfortextiles

[E]atraderforlivestockandpoultry

[F]aclothingmaker

[G]acompany'sreceptionist

[H]aboardmember

Play00:0002:38

Volume

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上一题下一题

（70~77/共8题）PART3

,Youwillhearapaneldiscussionaboutsomemajorproblems,orissuesfacingtheInternet

technology.ThehostisjoinedbyanindustrialexpertandaseniorexecutivefromEffnet,a

SwedishcompanyproducingInternetsecurityequipment.

•Foreachquestion70-77,markoneletter（A,BorC）forthecorrectanswer.

,Youwillheartherecordingtwice.

Play00:0009:48

Volume

第70题

What'stheespeciallybigissuethatholdsbacktheInternet?

A.Thequalityofbeingeasytouse.

B.Formostofus,broadbandaccessisyearsinthefuture.

C.TomaximizetheInternet'ssufficiency.

第71题

WhatsortofInternetissueisEffnetdealingwith?

A.Routerandfirewall.

B.Bandwidthanduserfriendliness.

C.Speedandsecurity.

第72题

Accordingtothediscussion,atwhatspeedistheInternetgrowing?

A.Ataverysteadyspeed.

B.Ataveryrapidspeed.

C.Ataveryslowspeed.

第73题

WhatisthechallengefacingStockholmCountyCouncil?

A.Howtocontrolthegrowingnumberofintranetusers.

B.HowtopreventteenagersintownfromchattingontheWeb.

C.Howtokeepsomeinformationsecretandaccessibleonlytoqualifiedpeople.

第74题

WhatisthespecialfeatureofEffnet'sfirewallsystem?

A.AIIthedevicesandpartsareputinthebasement.

B.AIIthedevicesandpartsareputintoasinglebox.

C.CellularphoneandInternetarepartofthissystem.

第75题

Whatarethemainfunctionsofafirewallsystem?

A.Itprotectedpacketsofinformationfrombeingraided.

B.ltcanbreakeverythingupintolittlepackets.

C.ltcanmeettheworlddemandofthegenericplug-incard.

第76题

HowcanInternetusersavoidendingupwithanotherbottleneck?

A.Theyneedtodosomefilteringveryfast.

B.Asamemberofanorganization,theyshoulddecideforthemselves.

C.Theyshouldtrytomaketheirtreasureinaccessible.

第77题

Whatisthetrendinthedevelopmentofnetwork?

A.Tomakesevenordinaryyearsturnintooneyear.

B.Togetalongwellwithchipvendorswhocanfinishtasksveryquickly.

C.Toincreasethecapacityofthefirewallsystemandtoreducethevolumeofthedevice.

上一题下一题

(1/1)SPEAKINGPART-1Theinterview—about3minutesInthisparttheinterlocutorasks

questionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

第78题

Theinterview-about3minutes

Inthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogive

informationaboutyourselfandexpresspersonalopinions.

上一题下一题

(l/l)PART-2/Minipresentations'—about6minutesInthispartofthetestyouareaskedtogive

ashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

第79题

图片

上一题下一题

(l/l)PART-3Discussion—about5minutesInthispartofthetestyouaregivenadiscussion

topic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyoumore

questionsrelatedtothetopic.

第80题

图片

上一题交卷

交卷

答题卡

答案及解析

(1~7/共7题)READINGPARTONE-Lookatthestatementsbelowandtheinformationonoutdoor

advertisingontheoppositepage.■Whichsection(A,B,C,orD)doeseachstatement1—7,refer

to?•Foreachstatement1—7,markoneletter(A,B,C,orD)onyourAnswerSheet.•Youwill

needtousesomeoftheselettersmorethanonce.

A

Wheredoyoubuyyourclothes?Well,mostofusshopattraditionalretailerswithincreasingly

frequenttriostodiscountstoresandInternet.Andmostofthesuper-richandtrendybuydirectly

fromdesignerslikeGucci,ArmaniandChanel.Butlatelytheirshoppinghabitsandourshave

beenconverging.BonitaCarolreportsthatmanyofthefashionelitearecomingoutofthecloset

andgoingstraighttoKMart.TakeapeekinsidefashioneditorChristyFerrel'scloset,andyou'll

findcouturesidebysidewithKMart.

B

FashionreporterJerryAginscallsthetrend"cheapskatechic":theregentfashionablewearing

Searsshoes,Wal-MartpantsandTargetsweaters,proudlypairingthemwithdesignerlabels.The

wholetrendof"cheapskatechic"isalotofaffluentpeoplearenowshoppingdifferently,and

they'rejustlikeeverybody,they'redecoratingtheirhomes,they'respendingalotoftimein

storeslikeKMartandWal-Mart.Andyou'reinthereonceortwiceaweek,sowhileyou'rein

therepickinguppapertowelsandtoiletpaperandtoothpaste,youhappentokindofwander

aboutthefashionaisles.

C

AwatershedeventoccurredwhenSharonStoneworethatGapT-shirtattheOscars.Shelooked

terrific.Everybodywonderedwhatshehadonandlatertheyfoundoutthatshehadonthat$22

Gapturtleneckandthatreallyresonatedwithalotofconsumers.StoresliketheGap,Sears,K

Martandtargetaretakingfulladvantage,offeringfashionmavensthatperfectdenimjacketor

pairofjeans,T-shirtorlittleblackdressortoptomakethemmatchwithhighfashion.

D

RetailWatchersaidmassmerchantsarebenefitinggreatlyfromthis"cheapskatechic"trend.In

1998massretailerssuchasKMart,Wal-MartandTargetaccountedfor43%ofallapparelsold.

Andthat'supfrom38%fiveyearsearlier.Andthesestoresarestealingawaycustomersfrom

moreupscaleboutiques.InTarget'scase,orasthefashionablyincrowdcallit"Tarzhay",about

80%ofitscustomersarecollegeeducatedandhaveamediumhouseholdincomeof$47,000.

Maybethat'swhyTarget'sofferingKashmirsweatersforthefirsttime.

第1题

Whenbuyingnecessities,youmaywalkthroughtherowsofshelvesdisplayingfashionable

articles._________

参考答案：B

详细解答：

第2题

Massstorestrytomaketheirdesigncloselykeepupwiththetrend.

参考答案：C

详细解答：

第3题

Nowadayswealthypeoplegetintothesimilarshoppinghabitstoordinaries.

参考答案：A

详细解答：

第4题

Fashionpeoplemixfamousbrandwithbargainedfare.

参考答案：B

详细解答：

第5题

Famousstarwearingcheapclothestoattendgrandceremonyrepresentsanewtrendinfashion

industry._________

参考答案：C

详细解答：

第6题

StoreslikeKMartandWal-Martbenefitalotfromthenewtrendinwardrobe.

参考答案：D

详细解答：

第7题

Infashionpeople'swardrobedesignerlabelsmightbeputtogetherwithcheapclothesfrom

massretailers.

参考答案：D

详细解答：

下一题

(8~12/共5题)PARTTWO-Readthearticlebelowaboutbanks.•Choosethebestsentence

fromtheoppositepagetofilleachofthegaps.•Foreachgap8—12,markoneletter(A—G)on

yourAnswerSheet.•Donotuseanylettermorethanonce.

DELLBOYMADEGOOD

Someoftheworld'smostsuccessfulentrepreneurscuttheirbusinessteethontheplayground.

MichaelDellisnoexception.At12,hemade$2,000(£1,255)sellinghisstampcollection,and

by14,hehadcomeupwithamarketingschemetosellnewspapers.Thisearnedhim

£11,200-moremoneythansomeofhisteachersmade-andledtothecreationoftheDell

ComputerCorporation,theindustry'sfastest-growingcompany.Heisnowtheninth-richestman

intheworld,withapersonalfortuneof£12.5billion,fromseedcapitalofjust£627in1984.

_8_Hesays,"Ithoughtitwasmarvelousthatthislittledevicecoulddomymathhomework

muchfasterthanIevercould,anditreallystartedmethinkingaboutelectronics.Ilovedtaking

thingsapartandputtingthembacktogetheragain,althoughIcouldnotalwaysgetthemworking.

IquicklybecameinterestedinpersonalcomputerswhenIwasgivenanAppleII,andsetup

computerbulletinboardstotradeideaswithotherenthusiasts.Iwantedtoowneverygadget

possible."

DellattendedacomputerconventioninAustin,Texas,andwasastonishedatthehugeprofit

marginonthesaleofelectronics._9_Thisdiscoverysethimthinking,asacustomer,about

findingafeasiblewaytogetthegadgetswithoutbuyingthemdirectlyfromstores,asthey

chargedsomuchmoney.

DellbeganadegreeattheUniversityofTexasin1983,hopingtostudymedicine._10_.

"Idecidedtoleavecollegeandsetupabusinessfulltime.Istartedwithasimplequestion:how

canwemaketheprocessofmakingacomputerbetter?Theanswerwas.sellcomputersdirectly

totheendcustomers,eliminatetheprofitma