新标准商务英语阅读教程1- 课件 Unit-1 Work and travel

UnitWorkandtravel1Contents1Haveyoueverheardoftheword“workcation”?Whatdoesitmean?workcation:work+vacationAcombinationofworkandtravel.Anewtrend.Doyoulikeit?2Whatarethefactorscontributingtothephenomenonofpeople’stakingworkcations?Doyouthinkitisbeneficialforcompaniesandemployees?Whyorwhynot?Factors:Tech→easierforworkerstoworkremotelyTransportation→moreconvenientForemployees:torelaxandexploreanewcountrywhilesavingthetravelcoststoimprovetheirworkefficiencyForcompanies:awaytorewardemployeesAwin-winThinkcritically:Isthereadownsidetoworkcation?Halfwork,halfvacation:Meetthe“workcation”exotic

ordinaryseeminginterestingandunusualbecauseitisrelatedtoaforeigncountryEg:Inmoreexoticassetclasses,thelong-termexpectedreturnmaybezero,oratleastlessthantherisk-freerate.

Halfwork,halfvacation:Meetthe“workcation”timeofftimewhenyouareofficiallyallowednottobeatworkorstudyingEg:I'vebeenworkingsohardrecently.Ireallyneedtotakesometimeoff.timeoff：调休holiday：一般指法定假日,不用上学或上班的假期daysoff：纯粹指不用上班，休息的日子或一段时间，例如周末leave：可当假期，通常是自己申请的休假。Halfwork,halfvacation:Meetthe“workcation”clockoffclockintorecordthetimeatwhichyouleaveworkorbeoffdutyEg:Workersatadistrictcouncilinthiscountrymustnowclockoffandbackoniftheytakeacigarettebreakcorporate

communicationsthewayinwhichbusinessesandorganizationscommunicatewithvariousinternalandexternalaudiencesEg:Corporatecommunicationsplayarelativelyminorroleinthisprocess.Itiswhatthecompanydoes,notwhatitsays,thatreinforcesthebrandinthemindsofcustomers.Halfwork,halfvacation:Meetthe“workcation”recruittofindnewpeopletoworkinacompany,joinanorganization,doajob,etc.Eg:AChinesefirmneedslocalsalesstafftosellthingstoBritishcustomers,butitisoftenhardtorecruitlocals.perk≈fringe,benefit,perquisitesth.thatyougetlegallyfromyourworkinadditiontoyourwages,suchasgoods,meals,oracarEg:Perksofferedbythefirmincludeacarandfreehealthinsurance.Halfwork,halfvacation:Meetthe“workcation”soakuptoexperiencesth.goodorpleasantwithyoursenses,yourbody,oryourmindEg:There'llbeampleopportunitytorelax,swimandsoakupsomesun.soakedtotheskinEg:Weweresoakedtotheskinbytheheavyrain.basethemainplacewhereyouliveorstay,orwhereabusinessoperatesfromEg:LosAngeleswasstillmyfinancialbase.Iwasstilldoingbusinessthere.Halfwork,halfvacation:Meetthe“workcation”busyseason=boomseasonapeakseasonEg:Current,lineofbusinessofcompanyofprovincestraightaquaticproductalreadyenteredproductionbusyseasonandmanagementbusyseason.slackseason=dullseason=offseason=adeadseasonEg:Tourismisaseasonalbusiness,andwintergenerallyregardsasaslackseason.Halfwork,halfvacation:Meetthe“workcation”conciergesb.inahotelwhosejobistohelpguestsbytellingthemaboutplacestovisit,restaurantstoeatin,etc.Eg:Oneskillthatwillalwaysbeatoppriorityforahotelconciergeistheabilitytodealwithpeople,preferablyintheirownlanguage.suiteasetofrooms,especiallyexpensiveonesinahotelEg:TheyhadafabuloustimeduringtheirweekinasuiteattheParisHilton.Halfwork,halfvacation:Meetthe“workcation”high-endlow-endexpensiveandofhighqualityEg:Thoseareconsideredtobehigh-endpersonalcomputersandsingle-usersystems.propertyabuilding,apieceofland,orbothtogetherEg:Withthecitydevelopingrapidly,propertyinthecenterisbecomingmoreexpensive.Halfwork,halfvacation:Meetthe“workcation”jointmeetingameetinginvolvingtwoormorepeople,organizations,orcompaniesEg:Formattersdecidedatajointmeeting,themilitaryandlocaldepartmentsshallhandlethemwithintheirrespectivescopesofduties.infancythetimewhensth.isjuststartingtobedevelopedEg:Networkingtechnologyisstillinitsinfancy,yetithasalreadyreachedthepointwherewecancallitanewmassmedium.Understandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____Manycompaniespermittheiremployeestohavevacationsfor2to3weeksayear.____AccordingtoPaulJames,employeesnowdon’tneedtoregisterbeforegettingoffworkbecauseofthechangeofthenatureofwork.____Executivesarehappytoseetheiremployeesworkflexiblyinfieldslikeconsulting,finance,anddigitalmedia.____ScottDobroskilivesinFloridaandworksinSanFranciscofromtimetotime.TFNGFUnderstandingthetext1Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotgiven(NG)accordingtothetext.____ScottDobroskididnotenjoyhisvacationsinceheworkedduringtheentiresix-daytrip.____AttheSt.RegisSanFrancisco,thenumberoftravelerswhoareonbothbusinessandleisureisontherise.____Starwoodisbuildingmoresuitesatallofitspropertiestocatchupwiththetrendofworkcations.____Businessesarespendinglessmoneybyallowingtheiremployeestohaveworkcations.FTFTUnderstandingthetext1. Whydoestheauthorthinkcombiningworkandvacationis“awinforbothsides”?2.Whydoestheauthorcitemanyluxuryhotelsasexamples?3.AccordingtoPara.13,whathasthetravelagencydonetotakeadvantageofthetrendofworkcations?4.Withtheadvancesintechnology,especiallytherapiddevelopmentofmobiledevices,doyouthinkpeople’swaysofworkinghavebeenreshaped?Isitgoodorbad?Giveyourreasons.5.Differentfrom“workcation,”theword“staycation”isusedtodescribepeoplegoingoutfordaytripsbutusingtheirhomeastheirbase.Whyis“staycation”happening?Whatdoyouthinktravelagenciescandotoseizethisopportunity?2Discussthefollowingquestions.Understandingthetext1.Whydoestheauthorthinkcombiningworkandvacationis“awinforbothsides”?Thereason:Bothsidescanbenefitfromthecombinationofworkandvacation.Foremployees:travelingmorefrequentlythanthetypical2-3weeksayearmanycompaniesoffer.Foremployers:avoidinglosingtheworkerforafullweekormore.Understandingthetext2.Whydoestheauthorcitemanyluxuryhotelsasexamples?Becausetheneedsofguestsofhotelscanreflectthetrendofworkcations.Understandingthetext3.AccordingtoPara.13,whathasthetravelagencydonetotakeadvantageofthetrendofworkcations?Thetravelagencyhasstartedtoholdjointmeetingsbetweenthebusinessandleisuretraveldepartmentstoofferbetterserviceforworkcationers.Understandingthetext4.Withtheadvancesintechnology,especiallytherapiddevelopmentofmobiledevices,doyouthinkpeople’swaysofworkinghavebeenreshaped?Isitgoodorbad?Giveyourreasons.Advantage:savingthetimeofcommutingorganizingworkingtimefreelyworkingwithoutdelayinspecialcircumstancesDissdvantage:InconvenientmonitoringUnderstandingthetext5.Differentfrom“workcation,”theword“staycation”isusedtodescribepeoplegoingoutfordaytripsbutusingtheirhomeastheirbase.Whyis“staycation”happening?Whatdoyouthinktravelagenciescandotoseizethisopportunity?exhaustedphysicalfeelingrelaxationandenjoyactivitieseconomicfactorsTravelagenciescanofferdaytripservicestomakeprofits.2.putinB.tonotdoorpaysth.attherighttime3.clockofC.toformaparticularamountorpartofsth4.soakupD.togoawayforaperiodoftimeinordertohaveaholiday5.fallbehindonE.toregisterone’sdeparturefromwork6.lookforF.tohopetogetsth.thatyouwantorneed7.accountforG.tospendtimeexperiencing,listeningto,orfeelingsth.enjoyable1.GetawayA.tospendtimeoreffortdoingsomethingLanguageworkMatchthephraseswiththeirmeanings.21Languagework2Completethefollowingsentenceswiththeproperformofthephrasesfromtheaboveexercise.1.Thiscompanyonitsowncould___________8%to12%ofthesmartphonesalesinthisquarter.2.WorkersatadistrictcouncilineasternEnglandmustnow________andbackoniftheytakeashortbreak.3.Allcountriesneedtowaysto________

reducetheircarbonfootprint.4.Julianaistoobusyto_________fromitallafterdaysofwork.5.Remembernotto____________themortgagepayments.6.Keatoncomeshereonceortwiceayearto________theatmosphere.7.They’ve______enoughtimeandeffortinordertokeeptheprojectgoing.accountforclockofflookforgetawayfallbehindonsoakupputinLanguagework3TranslatethefollowingexpressionsintoChinese.1.checkemail2.anexoticdestination

3.ajobsandrecruitingsite4.digitalmedia5.upgradeInternetspeeds6.luxuryhotels

查看邮件异国之地就业和招聘网站数字媒体升级网速豪华酒店GuessingwordmeaningviawordformationknowledgeBlendingBlendingreferstotheprocessofcombiningthemeaningsandsoundsoftwoormorewords.Theblendedpartsmaynotbeintheirfullforms.Eg:workcation:work+vacationnewscast:news+broadcastheliport:helicopter+airportGuessingwordmeaningviawordformationknowledgeCompoundingCompoundingreferstotheprocessofputtingtwoormorebasewordstogethertomakeoneword.agreaterlevel

oneofthetwopointsthatbeginorendascaleHigh-endproductsorservicesareofbetterqualityandmoreexpensivethanotherproductsorservicesofthesametype.Eg:high-end:high+endGuessingwordmeaningviawordformationknowledgeClippingClippingreferstotheprocessofshorteningalongwordbycuttingapartofftheoriginalandusingwhathasremainedasaword.Eg:tech=technology-nologysharingthesamemeaningwith“technology”“tech”means“scientificknowledgeusedinpracticalwaysinindustry.”GuessingwordmeaningviawordformationknowledgeAffixationAffixationreferstotheprocessofaddingaprefixorsuffixtoabasewordtoformanewword.Theprefixchangesthemeaningofthebasewordwhilethesuffixchangesthepartofspeechofthebaseword.Eg:co-president=co-+presidentco-presidentthepersonwhohasthehighestpositioninanorganization“co-president”means“apersonwhosharesthehighestpositioninanorganizationwithoneormoreotherpeople.”TheUberworkcationsurgepricingawayofsettingthepriceforaproductorserviceinwhichthepricechangesaccordingtohowmuchdemandthereisataparticulartimeEg:Companiesneedtothinkaboutsurgepricingintermsofsupplyanddemand.turnaprofittobegintoearnaprofitEg:Manystartupsstruggletoturnaprofitintheirearlyyears,butwiththerightstrategyandastrongteam,itispossibletoachievelong-termfinancialsuccess.TheUberworkcationstartupanewcompanythathasbeenstartedfairlyrecentlyEg:Fornowtheonlybrightspotsinthelabormarketaresmallbusinessesandhigh-techstartups.budgetasumofmoneyallocatedforaparticularpurposeEg:Congresshasapprovedtheneweducationalbudget.TheUberworkcationheadquartersthecenterofoperations,asofabusiness,fromwhichordersareissuedEg:Talkswiththecityhavebeengoingonsincethebeginningofthisyear,whenBYDagreedtolocateitsU.S.headquartersinLosAngeles.pushnotificationanautomatedmessagesentbyanappwhentheappisnotinuse,especiallyonaphoneEg:Itisn'ttheonlynewsappthatusesthenewpushnotification,butitdoesappeartobethemostprolific.TheUberworkcationproductmanagerapersonwhoisresponsibleforthestrategyandblueprintofaproductorproductlineEg:Everyproductthecompanymakesistheresponsibilityofsomeoneactingasproductmanager.marketingmanagerapersonwhoisresponsibleforplanningandexecutingmarketingstrategiesEg:Tothemarketingmanager,eachadvertisingmediumisameansforconveyingamessagetothetargetaudience.Understandingthetext1.WhatisthepurposeofPara.1?2.Whatpoliciesmadeworkcationamoreformalevent?3.Howdidthe15employeesovercomethedifficultiesinMelbourne?4.Whatdoes“change”inPara.10referto?WhywasthechangeanecessityforUber?5.Whatdoestheauthorthinkofthecultureofworkcation?Answerthefollowingquestions.1Understandingthetext1.WhatisthepurposeofPara.1?ToshowUber’sstaffwerequitebusythatnightandtheywerereadyforthecomingworkcation.Understandingthetext2.Whatpoliciesmadeworkcationamoreformalevent?Athemeandadedicatedtimeframe.EmployeeswouldsubmitprojectconceptstotheCEOdirectlyforapproval.Understandingthetext3.Howdidthe15employeesovercomethedifficultiesinMelbourne?Theyscrambledtocreateamakeshiftoffice,andoneemployeebustedouthisukuleletoentertainthestaffwhiletheygotthingsupandrunning.Understandingthetext4.Whatdoes“change”inPara.10referto?WhywasthechangeanecessityforUber?“Change”:theactofmovingUber’sappawayfromtextmessagenotificationstopushnotifications.Thereason:thechangehad