综合商务英语(第4册)课件Unit 7

综合商务英语(第4册)课件Unit7by文库LJ佬2024-05-22CONTENTSIntroductiontoUnit7InternationalTradeAgreementsCross-CulturalCommunicationInternationalMarketingStrategiesGlobalSupplyChainManagementInternationalBusinessEthics01IntroductiontoUnit7IntroductiontoUnit7UnitOverview:

UnderstandingthekeyconceptsofUnit7.TableSection:

KeyTermsandConceptsinUnit7.CaseStudy:

AnalyzingGlobalMarketTrends.UnitOverviewVocabularyBuilding:

Exploringnewbusiness-relatedtermsandphrases.BusinessScenarios:

Analyzingreal-lifecasestudiesininternationaltrade.CulturalConsiderations:

Recognizingtheimpactofcultureonbusinesscommunication.NegotiationStrategies:

Learningeffectivenegotiationtechniquesinaglobalcontext.CaseStudies:

ExaminingsuccessfulbusinessmodelsinUnit7.TableSectionTableSectionTermDefinitionExampleForeignExchangeCurrencyconversionratesUSDtoEURExportRegulationsTradelawsandpoliciesImport/ExportdocumentationCaseStudyMarketResearchAnalysis:

Evaluatingmarkettrendsandconsumerbehavior.CompetitiveAnalysis:

Identifyingkeycompetitorsandtheirstrategies.StrategicPlanning:

Developingamarketentrystrategyforanewproduct.02InternationalTradeAgreementsInternationalTradeAgreementsInternationalTradeAgreementsAgreementOverview:

Understandingthesignificanceoftradeagreements.TradePolicies:

GovernmentRegulationsandTradeBarriers.AgreementOverviewFreeTradeAgreements:

Exploringthebenefitsoftariff-freetrade.TradeBlocs:

AnalyzingregionaltradeorganizationslikeEUandASEAN.TradeDisputes:

Resolvingconflictsthrougharbitrationandnegotiation.CaseStudies:

Examiningsuccessfultradeagreementsandtheirimpact.TradePoliciesTradePoliciesPolicyDescriptionImpactTariffsImporttaxesPriceincreaseforimportedgoodsQuotasImportrestrictionsLimitedquantitiesofcertainproducts03Cross-CulturalCommunicationCross-CulturalCommunicationCross-CulturalCommunicationCulturalAwareness:

Recognizingculturaldifferencesinbusinesscommunication.EffectiveCommunication:

StrategiesforClearandConciseMessaging.CulturalAwarenessCommunicationStyles:

Understandinghowcultureinfluencescommunication.EtiquetteandCustoms:

Respectingculturalnormsininternationalinteractions.LanguageBarriers:

Overcomingchallengesinmultilingualenvironments.CaseStudies:

Learningfromsuccessfulcross-culturalcommunicationstrategies.EffectiveCommunicationActiveListening:

Engagingwithstakeholdersandunderstandingtheirperspectives.Non-VerbalCommunication:

Interpretinggesturesandbodylanguageindifferentcultures.EmailEtiquette:

Writingprofessionalandculturally-sensitiveemails.04InternationalMarketingStrategiesMarketExpansion:

Developingaglobalmarketingstrategyfornewmarkets.DigitalMarketing:

LeveragingOnlinePlatformsforGlobalReach.MarketExpansionMarketSegmentation:

Targetingspecificconsumergroupsbasedondemographics.ProductPositioning:

Creatingauniquesellingpropositionforinternationalmarkets.PromotionalCampaigns:

Implementingeffectivemarketingcampaignsacrossborders.CaseStudies:

Analyzingsuccessfulinternationalmarketingcampaigns.DigitalMarketingDigitalMarketingSocialMediaMarketing:

Engagingwithinternationalaudiencesonsocialplatforms.E-commerceStrategies:

Settinguponlinestoresforglobalsales.SEOandSEM:

Optimizingcontentforsearchenginesandonlineadvertising.05GlobalSupplyChainManagementGlobalSupplyChainManagementSupplyChainOverview:

Understandingtheflowofgoodsandservicesinaglobalcontext.SustainablePractices:

ImplementingEco-FriendlySolutionsintheSupplyChain.SupplyChainOverviewSupplyChainOverviewLogisticsManagement:

Efficienttransportationanddistributionofproducts.InventoryControl:

Managingstocklevelsandoptimizingsupplychainoperations.RiskManagement:

Identifyingandmitigatingrisksinthesupplychain.CaseStudies:

Examiningsuccessfulsupplychainmanagementpractices.SustainablePracticesSustainablePracticesGreenLogistics:

Reducingcarbonfootprintthroughsustainabletransportation.EthicalSourcing:

Ensuringfairlaborpracticesandenvironmentalresponsibility.WasteReduction:

Minimizingwasteandpromotingrecyclinginthesupplychain.06InternationalBusinessEthicsInternationalBusinessEthicsEthicalStandards:

Upholdingmoralprinciplesinglobalbusinesspractices.EthicalStandardsCorporateSocialResponsibility:

Engaginginphilanthropicactivitiesandcommunitydevelopment.A