北美数字广告市场前景及投资研究报告-培训课件外文版2024.5游戏内置广告

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TRENDSDigitaladvertisinginNorthAmericaCHAPTER

01NorthAmericaAdspendingofthedigitaladvertisingmarketinNorthAmericafrom2018to2027(inbillionU.S.dollars)AdspendingofthedigitaladvertisingindustryinNorthAmerica2018-2027450400350401.55374.86347.74319.81291.11300262.06240.8825020015010050181.63150.14124.09201802019202020212022202320242025202620273Description:TheadspendinginthedigitaladvertisingmarketinNorthAmericawasforecasttocontinuouslyincreasebetween2023and2027byintotal110.4billionU.S.dollars(+37.92percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach401.55billionU.S.dollarsandthereforeanewpeakin2027.Notably,theadspendingofthedigitaladvertisingmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):NorthAmerica;2018to2027;includesbannersandvideoads,advertisinginsearchenginesandsocialmedianetworks,onlineclassifieds;doesnotincludee-mailmarketing,audioads,influencermarketingorsponsorships,productsplacement,commission-basedaffiliatesystemsSource(s):DigitalMarketInsightsRevenuegrowthofthedigitaladvertisingmarketinNorthAmericafrom2018to2027RevenuegrowthofdigitaladvertisinginNorthAmerica2018-202735%32.62%30%25%20%15%10%5%27.19%20.99%20.98%11.08%20239.86%20248.79%20228.73%20257.8%20267.12%20270%20182019202020214Description:TheadspendinggrowthinthedigitaladvertisingmarketinNorthAmericawasforecasttocontinuouslydecreasebetween2023and2027byintotalfourpercentagepoints.Afterthefourthconsecutivedecreasingyear,theindicatorisestimatedtoreach7.12percentandthereforeanewminimumin2027.ReadmoreNote(s):UnitedStates;2018to2027;includesbannersandvideoads,advertisinginsearchenginesandsocialmedianetworks,onlineclassifieds;doesnotincludee-mailmarketing,audioads,influencermarketingorsponsorships,productsplacement,commission-basedaffiliatesystemsSource(s):DigitalMarketInsightsDigitaladvertisingspendinginNorthAmericain2022,byformat(inbillionU.S.dollars)DigitaladspendinNorthAmerica2022,byformat120113.1510080604020073.8371.5461.673.1SearchAdvertisingVideoAdvertisingSocialMediaAdvertisingBannerAdvertisingClassifieds5Description:Concerningthefiveselectedsegments,thesegmentSearchAdvertisinghasthelargestadspendingwith113.15billionU.S.dollars.Contrastingly,Classifiedsisrankedlast,with3.1billionU.S.dollars.Theirdifference,comparedtoSearchAdvertising,liesat110.05billionU.S.dollars.ReadmoreNote(s):NorthAmerica;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsChangeindigitaladvertisingspendinginNorthAmericain2022,byformatDigitaladspendgrowthinNorthAmerica2022,byformat12%10.31%10%7.99%8%6%4%2%0%5.92%5.63%1.93%SearchAdvertisingVideoAdvertisingBannerAdvertisingSocialMediaAdvertisingClassifieds6Description:Concerningthefiveselectedsegments,thesegmentSearchAdvertisinghasthelargestadspendinggrowthwith10.31percent.Contrastingly,Classifiedsisrankedlast,with1.93percent.Theirdifference,comparedtoSearchAdvertising,liesat8.38percentagepoints.ReadmoreNote(s):NorthAmerica;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsDistributionofdigitaladvertisingspendinginNorthAmericain2022,bycountryDigitaladvertisingspendinginNorthAmerica2022,bycountryMexico1.56%Canada5.01%UnitedStates93.43%7Description:In2022,theUnitedStatesisexpectedtoaccountforthelion'sshare-93.43percent-ofdigitaladvertisingspendinginNorthAmerica.Theremaining6.6percentaresplitbetweenCanadaandMexica,theearlieraccountingforroughlyfivepercentandthelatterfor1.56percent.ReadmoreNote(s):Canada,Mexico,UnitedStates;forecast/includesbannersandvideoads,advertisinginsearchenginesandsocialmedianetworks,onlineclassifieds;doesnotincludee-mailmarketing,audioads,influencermarketingorsponsorships,productsplacement,commission-basedaffiliatesystemsSource(s):

DigitalMarketInsightsAveragecost-per-click(CPC)inGoogleAdssearchadvertisinginNorthAmericainMay2023,bycountry(inU.S.dollars)GoogleAdsCPCinNorthAmerica2023,bycountry2.51.992.01.51.00.50.01.230.49UnitedStatesCanadaMexico8/statistics/1262493/search-advertising-cpc-north-americaInMay2023,theaveragemonthlycost-per-click(CPC)inGoogleAdssearchadvertisingintheUnitedStatesstoodat1.99U.S.dollarsandwasthehighestinNorthAmerica.InCanada,theCPCamountedto1.23U.S.dollarsandinMexicoto49U.S.cents.ReadmoreNote(s):Canada,Mexico,UnitedStates;May2023;basedondataextractedfromSemrushkeyworddatabase;widerindustrymetricsmayvarySource(s):SemrushProgrammaticadvertisingspendinginNorthAmericain2021,bycountry(inbillionU.S.dollars)ProgrammaticadspendinNorthAmerica2021,bycountry180167.1160140120100806040209.492.610UnitedStatesCanadaMexico9Description:In2021,programmaticadvertisingspendinginNorthAmericastoodat179billionU.S.dollars.TheUnitedStatesaccountedfor167billionU.S.dollarsofthetotal,Canadafor9.5billion,andMexicofor2.61billion.ReadmoreNote(s):Canada,Mexico,UnitedStates;2021Source(s):CHAPTER

02CanadaInternetadvertisingrevenueinCanadafrom2003to2022(inbillionCanadiandollars)Canada:internetadrevenue2003-202216141210814.1712.329.628.767.596.775.4864.63.7943.423.092.672.281.851.6121.240.90.560.360.2402003

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202211Description:In2022,internetadvertisingrevenueinCanadaamountedto14.17billionCanadiandollars.Thisfigurerepresentsayear-on-yearincreaseof15percentandmarksthehighestinternetadrevenueinCanadatodate.

ReadmoreNote(s):Canada;2003to2022;includessearch,socialmedia,display,classifieds,audio,digitalout-of-home,advancedTVSource(s):IABCanadaChangeindigitaladvertisingspendinginCanadafrom2021to2025GrowthofdigitaladvertisingspendinginCanada2021-202518%15.92%16%14%12%10%8%12.21%11.96%11.02%8.03%6%4%2%0%20212022*2023*2024*2025*12Description:In2022,digitaladvertisingexpenditureinCanadawasforecasttoincreaseby11percent.Itwasexpectedtoaccountfor65.8percentoftotaladvertisingspendingintheNorthAmericancountry.ReadmoreNote(s):Canada;2020and2021;*Forecast.FigurescalculatedbySource(s):eMarketer;basedondataprovidedbythesource.ReadmoreShareofdigitalinadvertisingspendinginCanadafrom2020to2022ShareofdigitalinadspendinCanada2020-202280%72.8%70%63.8%59.6%60%50%40%30%20%10%0%202020212022*13Description:In2022,pure-playdigitaladvertisingaccountedfor72.8percentoftotaladvertisingspendinginCanada.Totaladspendinthecountrywasforecasttogrowwith5.8percentinthesameyear.

ReadmoreNote(s):Canada;2020to2022;*Datainthe2022editionconcerns"pure-playdigitaladvertising."ReadmoreSource(s):GroupM;ReasonWhyInternetadvertisingrevenueinCanadain2022,byformat(inmillionCanadiandollars)InternetadvertisingrevenueinCanada2022,byformat7,0006,0005,0004,0003,0002,0001,00006,6533,5411,752Video1,672255196134SearchSocialmediaDisplayClassifiedsAudioDigitalout-of-home14Description:In2022,internetadvertisingrevenueinCanadasurpassed14billionCanadiandollars,ofwhichmorethan6.65billioncamefromsearchadsalone.Socialmediaandvideoroundedupthetopthreedigitalformatswithrevenuesofover3.54billionand1.75billionCanadiandollars,respectively.ReadmoreNote(s):Canada;2022Source(s):IABCanadaDistributionofinternetadvertisingrevenueinCanadain2022,bycategoryCanadainternetadrevenue2022,bycategoryShareofrevenue0%5%10%15%20%25%Consumerproducts&goodsAutomotive21.7%16.1%FinancialservicesRetail13.2%8.2%8.1%Entertainment&mediaTechnology6.6%GeneralbusinessRestaurants11.4%3.8%3.2%3.7%PharmaceuticalsTravelservicesApparel&accessoriesWellness2.2%1.6%15Description:In2022,consumerproductsandgoodsadvertisinggeneratednearly22percentoftheCanadianinternetadrevenueandwasthelargestinternetadrevenuegeneratingcategoryintheNorthAmericancountry.Retailrankedfourthwithashareofaroundeightpercent.ReadmoreNote(s):Canada;2022Source(s):IABCanada;StandardMediaIndex(Canada)ProgrammaticadvertisingspendinginCanadafrom2017to2026(inbillionU.S.dollars)ProgrammaticadspendinCanada2017-2026181614121016.7415.4214.0212.5711.059.4987.366.675.7964204.56201720182019202020212022*2023*2024*2025*2026*16Description:In2021,programmaticadvertisingspendinginCanadaamountedto9.49billionU.S.dollars.Thefigurewasexpectedtoincreaseto16.74billionby2026.Tocompare,theglobalmarketwasestimatedat418billionin2021.

ReadmoreNote(s):Canada;2017to2021;*Forecast.ReadmoreSource(s):DigitaladvertisingtouchpointsinCanadaasofJune2023DigitaladvertisingtouchpointsinCanada2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%SocialmediawebsitesandappsVideoportals(e.g.,YouTube)45%42%Searchengines37%Onlinestores30%30%29%Video-streamingservices(e.g.,Netflix,AmazonPrime)WebsitesandappsofbrandsandproductsVideogames(smartphone/tablet/console/PC/SmartTV)Otherapps(smartphone/tablet/console/PC/SmartTV)Musicportalsandstreamingservices(e.g.,Spotify)Podcasts23%23%18%16%Editorialwebsitesandapps(e.g.,newssitesandmagazines)Newsletters14%11%10%Blogs/forums17Description:"Socialmediawebsitesandapps"and"Videoportals(e.g.,YouTube)"arethetoptwoanswersamongCanadianconsumersinoursurveyonthesubjectof"Digitaladvertisingtouchpoints".

ReadmoreNote(s):Canada;July2022toJune2023;12079respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineadvertisinginCanadaasofJune2023AttitudestowardsonlineadvertisinginCanada2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%45%IamoftenannoyedbyadvertisingontheinternetIdon'tmindadvertisingifIgetfreecontentinreturn42%ItannoysmewhenIreceiveonlineadsbasedonmysearchhistoryIuseadblockerswhenbrowsingtheinternet37%28%IhaveboughtproductsbecausecelebritiesorinfluencersadvertisedthemIamexcitedaboutusingthemetaverse(immersivevirtualworld)Idon'tmindwhencompaniesusemypersonaldataforadvertisingIoftenhavedifficultydistinguishingadvertisingfromcontentNoneoftheabove17%16%14%10%8%18Description:Whenaskedabout"Attitudestowardsonlineadvertising",mostCanadianrespondentspick"Iamoftenannoyedbyadvertisingontheinternet"asananswer.45percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Canada;July2022toJune2023;2015respondents;18-64yearsSource(s):ConsumerInsightsMediainwhichconsumersencounteredunacceptableadvertisinginCanadaasoffall2021MediawithunacceptableadsinCanada2021Shareofrespondents20%0%10%30%40%50%60%70%OnlineOnTVorwatchingamoviePromotionalemails/textsfromretailersorbrandsInprintmedia62%36%31%22%Outdoororin-storeadvertisingOntheradio15%13%Other1%Donotrecall3%19Description:Duringa2021surveycarriedoutamongconsumersinCanada,62percentofrespondentsstatedtheyencounteredunacceptableadvertisingontheinternet.Radiowasnamedasasourceofunacceptableadsby13percentofrespondents.Unacceptableadsaredefinedbythesourceasnottruthful,inaccurate,ormisleading.ReadmoreNote(s):Canada;fall2021;1,604respondents;18yearsandolderSource(s):AdvertisingStandardsCanada;NumeratorCHAPTER

03MexicoDigitaladvertisingexpenditureinMexicofrom2014to2021(inbillionMexicanpesos)Mexico:digitaladvertisingspending2014-20216050403056.1441.0240.1233.6325.519.0620162014.9411.01100201420152017201820192020202121Description:In2021,digitaladvertisingexpenditureinMexicoamountedto56.14billionMexicanpesos,upfrom41.02billionayearearlier.Thatsignifiesanannualgrowthrateofroughly37percent.Internetadvertisingmade49percentofthetotaladspendinMexicoin2020.ReadmoreNote(s):Mexico;2014to2021Source(s):AMIPCI;ConsejodeInvestigacióndeMedios(México);IABMéxico;Varioussources(AlianzaporelValorEstratégicodelasMarcas)ChangeindigitaladvertisingspendinginMexicoin2020and2021DigitaladspendgrowthinMexico2020-202130%26%25%20%15%12%10%5%0%20202021*22Description:In2020,digitaladvertisingspendinginMexicoincreasedby12percentonthe2019results.Inthefollowingyear,theexpenditurewasprojectedtogrowbyanother26percent.ReadmoreNote(s):Mexico;2020;*Forecast.ReadmoreSource(s):Adlatina;MagnaDistributionofdigitaladvertisingspendinginMexicoin2021,byformatMexico:digitaladspending2021,byformat100%90%80%70%60%50%40%67%30%20%10%0%19.7%Social10.4%1.7%Content1.1%Other0.1%AudioVideoBanner&richmedia23Description:In2021,socialmediaaccoutnedforafifthofdigitaladvertisingspendinginMexico.Videowasthelargestformat,takingtwothirdsofthetotal.Theshareofaudio-anemergingformatontheMexicanmarket-stoodat0.1percent.ReadmoreNote(s):Mexico;2021Source(s):AlianzaporelValorEstratégicodelasMarcas;AMIPCI;ConsejodeInvestigacióndeMedios(México);IABMéxicoChangeindigitaladvertisingspendinginMexicoin2022,byformatMexico:digitaladspendgrowth2022,byformat18%16%16%14%12%10%8%15%14%12%8%6%4%2%0%VideoSocialSearchDisplayAverage24Description:Accordingtotheforecasts,digitaladvertisingspendinginMexicowillgrowby14percentin2022.Amongthedigitalformats,videowasexpectedtorecordthehighestincrease,at16percent.Adspendinsocialmediaandsearchmightgrow15and12percent,respectively.ReadmoreNote(s):Mexico;June2022;forecastSource(s):Adlatina;MagnaLeadingindustriesinMexicoinFebruary2023,byestimateddigitaladspendshareMexico:digitaladspend2023,byindustry9%8.45%8%7%6%5%4%3%2%1%0%6.09%4.65%4.54%4.33%TelecommunicationcompaniesOnlinestoresMediaSoftwareandapplicationsSupermarketsandminimarkets25Description:InFebruary2023,telecommunicationcompaniesaccountedfornearly8.5percentofdigitaladvertisinginMexico.Onlinestoresrankedsecond,withasixpercentshare.Mediafollowedwith4.65percentofthedigitaladvertisinginthecountry.ReadmoreNote(s):Mexico;February2023;estimates;includingdisplay,video,andtextformatsonopenweb,social(Facebook,YouTube),andretailmedia,bothonmobileanddesktopdevices;excludingsearchSource(s):AdmetricksLeadingbrandsinMexicoin2022,bydigitaladvertisingspending(inmillionU.S.dollars)LeadingbrandsinMexico2022,bydigitaladspendEstimateddigitaladspendinmillionU.S.dollars20

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4001050607080CalienteMyRecompensasNubank67.2142.1425.04HBOMax19.9918.6317.82GovernmentofMexicoRushbetTheHomeDepotMGMotors14.6714.5614.34SheinAmazonPrimeVideo11.8726Description:Accordingtothesource,Calienteinvestedaround67millionU.S.dollarsindigitaladvertisinginMexicoin2022,makingthesportsbettingcompanytheleadingonlineadvertiserinthecountrythatyear.MyRecompensasfollowedwithdigitaladexpenditureofapproximately42milliondollars.AmongtheleadingadvertisersinMexico,AmazonPrimeVideoinvestedsome11.9milliondollarsindigitaladsin2022.ReadmoreNote(s):Mexico;2022;estimates;includingdisplay,video,andtextformatsonopenweb,social(Facebook,YouTube),andretailmedia,bothonmobileanddesktopdevices;excludingsearchSource(s):AdmetricksProgrammaticadvertisingspendinginMexicofrom2017to2026(inbillionU.S.dollars)Mexico:programmaticadspend2017-20266.05.04.03.02.04.824.474.073.643.162.611.861.861.511.161.00.0201720182019202020212022*2023*2024*2025*2026*27Description:InMexico,programmaticallyboughtadsattractedaspendingof2.61billionU.S.dollarsin2021.By2026,theexpenditureisexpectedtoincreaseto4.82billion.Tocompare,globalprogrammaticspendingstoodat418billionin2021.

ReadmoreNote(s):Mexico;2017to2021;*Forecast.ReadmoreSource(s):DigitaladvertisingtouchpointsinMexicoasofJune2023DigitaladvertisingtouchpointsinMexico2023Shareofrespondents0%10%20%30%40%50%60%Videoportals(e.g.,YouTube)Socialmediawebsitesandapps58%48%Video-streamingservices(e.g.,Netflix,AmazonPrime)Onlinestores40%36%34%32%31%30%29%WebsitesandappsofbrandsandproductsVideogames(smartphone/tablet/console/PC/SmartTV)Otherapps(smartphone/tablet/console/PC/SmartTV)Musicportalsandstreamingservices(e.g.,Spotify)SearchenginesEditorialwebsitesandapps(e.g.,newssitesandmagazines)Podcasts25%18%Blogs/forums11%Newsletters8%28Description:"Videoportals(e.g.,YouTube)"and"Socialmediawebsitesandapps"arethetoptwoanswersamongMexicanconsumersinoursurveyonthesubjectof"Digitaladvertisingtouchpoints".ReadmoreNote(s):Mexico;July2022toJune2023;12151respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineadvertisinginMexicoasofJune2023AttitudestowardsonlineadvertisinginMexico2023Shareofrespondents0%10%20%30%40%50%48%Idon'tmindadvertisingifIgetfreecontentinreturnIamexcitedaboutusingthemetaverse(immersivevirtualworld)Iamoftenannoyedbyadvertisingontheinternet32%31%30%IhaveboughtproductsbecausecelebritiesorinfluencersadvertisedthemItannoysmewhenIreceiveonlineadsbasedonmysearchhistoryIuseadblockerswhenbrowsingtheinternet21%16%14%Idon'tmindwhencompaniesusemypersonaldataforadvertisingIoftenhavedifficultydistinguishingadvertisingfromcontentNoneoftheabove9%7%29Description:Whenaskedabout"Attitudestowardsonlineadvertising",mostMexicanrespondentspick"Idon'tmindadvertisingifIgetfreecontentinreturn"asananswer.48percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Mexico;July2022toJune2023;2026respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04UnitedStatesOnlineadvertisingrevenueintheUnitedStatesfrom2000to2022(inbillionU.S.dollars)OnlineadvertisingrevenueintheU.S.2000-202225020015010050209.7189.3139.8124.6107.588.372.559.649.542.836.631.72623.4

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202231Description:OnlineadvertisingrevenueintheUnitedStatesgrewby35.4percentin2021comparedto2020,from139.8billionto189.3billionU.S.dollars.Thefigurefirstsurpassed100billiondollarsin2018,owingtotheemergenceofnewchannelsandformatsincludingvirtualandaugmentedreality,podcastsandOTTcontentaswellasstronggrowthfromexistingchannelssuchasmobile.ReadmoreNote(s):UnitedStates;2000to2022Source(s):IAB(U.S.);MobileMarketingReads;PwCChangeininternetadvertisingspendingintheUnitedStatesfrom2016to2022GrowthofdigitaladvertisingintheU.S.2016-202240%35%30%25%35.4%21.8%21.8%21.4%20%15%10%5%15.9%12.2%202010.8%20220%2016201720182019202132Description:In2022,internetadvertisingspendingintheUnitedStatesincreasedby10.8percent,from189.3to209.7billionU.S.dollars.In2021,thegrowthratestoodat35.4percent.

ReadmoreNote(s):UnitedStatesSource(s):IAB(U.S.);MobileMarketingReads;PwCDigitaladvertisingspendingintheUnitedStatesfrom2018to2027,byformat(inbillionU.S.dollars)DigitalMarketOutlook:digitaladvertisingspendingintheU.S.2018-2027,byformatSearchAdvertisingVideoAdvertisingBannerAdvertisingClassifieds400350300250200150100500201820192020202120222023202420252026202733Description:Overthelasttwoobservations,theadspendingisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSearchAdvertising,whichhasthehighestvalueof174.46billionU.S.dollars.ReadmoreNote(s):UnitedStates;2018to2027Source(s):DigitalMarketInsightsChangeindigitaladvertisingspendingintheUnitedStatesin2022,byformatDigitaladspendgrowthintheU.S.2022,byformat25%20.9%19.3%20%15%10%5%12%7.8%3.6%0%DigitalaudioDigitalvideoSocialSearchDisplay34Description:In2022,audiowasthefastest-growingdigitaladvertisingformatintheUnitedStates,withanannualadspendgrowthrateof20.9percent.Videorankedsecond,withagrowthrateof19.3percent.ReadmoreNote(s):UnitedStates;2022Source(s):IAB(U.S.);InsideRadio;PwCDistributionofdigitaladvertisingspendingintheUnitedStatesin2022,byindustryDigitalMarketOutlook:digitaladspendingshareintheU.S.2022,byindustrySpendingshare0%2%4%6%8%10%12%14%16%18%RetailPharma&healthcareEntertainment&mediaFinancialservicesFMCG17%10.6%10.1%8.9%8.4%BusinessservicesTravel&leisure7.8%7.3%TelecommunicationsAutomobilesTechnology&electronicsOther5.8%5.3%5.1%5%Energy&fuelRealestate&construction2%1.9%35Description:ThedigitaladspendingintheU.S.retailsectoraccountedfor17percentoftotaladvertisingspendingin2022inthecountry,whereasthefinancialservicesstoodatabout8.9percent.AnoverviewofallDigitalMarketscanbefoundhere.

ReadmoreNote(s):UnitedStates;November2022Source(s):DigitalMarketInsightsLeadinginternetdisplayadvertisersintheUnitedStatesin2022,byadspend(inmillionU.S.dollars)LargestinternetdisplayadvertisersintheU.S.2022SpendinginmillionU.S.dollars150

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250050100300350400450447500AmazonCapitalOneFinancialCorp.Alphabet(Google)166159159ComcastCorp.VerizonCommunicationsWaltDisneyCo.110108GeneralMotorsCo.ExpediaGroup9691LightInTheBoxHoldingCo.WarnerBros.Discovery848236Description:In2022,Amazoninvestedapproximately447millionU.S.dollarsindesktopinternetdisplayadvertising.Thecompanyrankedastheleadingspenderwithinthiscategorythatyear.CapitalOneFinancialCorporationfollowed,havingspent153milliondollarsoninternetdisplayads.ReadmoreNote(s):UnitedStates;2022;measuredmediaonly;desktopdisplayonly-excludespaidsearch,videoandotherformsofinternetadvertisingSource(s):AdvertisingAge;Pathmatics;VivvixProgrammaticdigitaldisplayadvertisingspendingintheUnitedStatesfrom2018to2024(inbillionU.S.dollars)ProgrammaticdisplayadspendingintheU.S.2018-2024180160140168.02148.83127.34114.712010080604020082.3665.51201950.192018202020212022*2023*2024*37Description:In2022,advertisersintheUnitedStateswereprojectedtospendmorethan127billionU.S.dollarsonprogrammaticdigitaldisplayadvertising.By2024,expendituresareexpected