全球分类表市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSClassifieds:market

data

&

analysisMarket

Insights

reportNovember

2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

abetter

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

webinterface,

download

(XLS,

PDF,

PPT),

or

reports.

Benefit

from

our48-hourcustomer

service

guarantee.•

10

sectors:

advertising

&

media,

consumers,

countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology•

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics•

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume•

Features:Compare

countries

&

regions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Use

cases:

sales

planning,

investment

decision

support,

resourceallocation,

and

portfolio

management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/2MARKET

INSIGHTSMarke

t

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Classifieds

market

is

part

of

the

Digital

Advertisingmarket.10190+geographicalentities1,000+400+Go

toDigital

AdvertisingmarketsectorsmarketsreportsFind

out

more

on:Digital

Advertising3Table

of

ContentsOverviewAppendixSummary678ProductOverviewAuthor1920MarketDefinitionKey

TakeawaysMarket

NumbersAd

Spending10131617Average

Ad

Spending

per

Internet

UserAd

Spending

by

DeviceCompany

profiles4CHAPTER

1OverviewDigital

classifieds

advertising

is

a

low-co

st

and

effective

way

of

reaching

localtargets,

and

it

has

grown

steadily

due

to

the

increase

in

internet

adoptionOverview:

SummarySummaryIn

the

early

2000s,

there

was

a

significant

shift

in

the

advertising

strategies

forclassifieds.

Offline

classifieds

advertising

was

once

the

most

popular

and

effectiveadvertising

strategy.

For

example,

people

used

classifieds

in

newspapers

to

lookfor

local

deals.

However,as

the

digital

era

has

progressed,

digital

classifieds

havesurpassed

all

classifieds

categories

(real

estate,

automotive,

jobs,

and

general)dueto

reduced

costs,

shorter

processing

times,

higher

return

oninvestment,

andmore

precisetargeting.showed

a

positive

trend.

The

cost

of

digital

classifieds

advertising

is

significantlylower

compared

to

other

strategies,

andit

keeps

advertisers

focused

on

thebusiness

and

its

location

to

target

consumers

who

are

more

likely

to

make

apurchase.

With

these

advantages,

digital

classifieds

advertising

is

expected

tocontinuedeveloping

in

thecoming

years.Moreover,

technology

has

experienced

significant

developments

in

the

past

years,resulting

in

changed

usage

behavior

by

both

the

advertisers

and

their

targetaudiences.

Internet-enabled

devices

have

becomeeveryday

products

for

manypeople,

and

theinternet

infrastructurehas

become

faster

and

more

affordable.Therefore,

digital

tools

have

becomeapopular

choicefor

advertisers

to

reachspecific

target

groups.Digital

classifieds

advertising

grew

the

least

of

all

digital

advertising

strategies(digital

banner,

digital

video,

search,

and

social

media

advertising),

although

it

still6Sources:Market

Insights

2023Classif

ied

s

advertising,

which

lists

products

and

services

in

categories

and

aimsto

target

local

audiences,

is

an

important

part

of

digital

advertisingOverview:

Market

DefinitionMarket

definitionClassifieds

refer

to

online

advertising

posts

that

list

products

and

services

incategories.

Advertising

spending

on

Classifieds

includes

the

fees

advertisers

payto

display

an

online

ad

and

to

list

it

in

a

specific

category.

The

fee

must

be

paid

bythe

advertiser

regardless

of

the

outcome

of

the

ad

and

does

not

depend

onfactors

such

as

thead's

position,

size,

ordisplay

duration.including

consumers

(private

individuals)

looking

for

other

private

individualsto

complete

small-scale,

non-permanent

jobs

(such

as

contractor

services)

forthem

(e.g.,

TaskRabbit)The

Classifieds

market

comprises

advertising

spending,

users,

and

averagerevenue

per

user.

The

market

only

displays

B2B

spending.

Figures

are

based

onadvertising

spending

and

exclude

agency

commissions,

rebates,

production

costs,and

taxes.

For

more

information

on

the

data

displayed,

use

the

info

button

rightnext

to

the

boxes.Advertising

spending

on

Classifieds

is

separated

into

four

categories:•

Jobs

covers

ads

by

businesses

offering

permanent

employment

(e.g.,

Indeed,Monster)•

Motor

covers

ads

by

companies

orconsumers

offering

vehicles

forpurchase(e.g.,

C)•

Real

Estatecoversads

by

companies

orconsumers

offeringreal

estateforrentorpurchase(e.g.,

Roofstock)•

General

covers

all

forms

of

ads

that

are

not

included

in

the

other

categories,7Sources:Market

Insights

2023Classif

ied

s

accounted

for

3.1%

of

the

Digital

Advertising

market

revenue

in

2023Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scopeAd

spending

in

the

Classifieds

marketis

projected

to

reachUS$21.1bn

in

2023.This

market

includes:This

market

excludes:Ad

spending

is

expected

to

show

an

annual

growth

rate

(CAGR

2023-2028)

of2.15%,

resulting

in

a

projected

marketvolume

of

US$23.4bn

by

2028.•

Fees

paid

by

advertisers

inorder

todisplay

an

online

ad

or

listing

arounda

specific

vertical•

Other

advertisements

(e.g.,

banners)on

classifieds

websitesIn

global

comparison,

most

ad

spending

will

be

generated

in

China(US$7,190m

in2023).Theaveragead

spending

per

internetuserin

theGeneral

classifieds

marketisprojected

to

amount

to

US$1.1

in

2023.In

the

Classifieds

market,

50%

of

total

ad

spendingwill

be

generated

throughmobile

in

2028.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersClassif

ied

s

ad

spending

is

estimated

to

increase

at

a

CAGR(1)

of

2.7%

from

2017to

2028Market

Sizes:

GlobalClassifieds

market:

Advertising

spending

forecast

in

billion

US$+2.7%(1)21.0523.4122.9822.5422.1121.6620.1519.9019.0618.7718.2417.5420172018201920202021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

ad

spending

of

US$10.3

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Sizes:

Regional

comparison

(1/2)Classifieds

market:

Advertising

spending

forecast

in

billion

US$+3.5%(1)12.2710.31+0.6%(1)6.15+0.7%(1)3.875.973.73+0.5%(1)+4.0%(1)0.760.780.2820230.34202320282028202320282023202820232028EuropeAfricaAmericasAsiaAustralia

&

Oceania11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

ad

spending

of

US$7.2

billion,

China

is

the

biggest

market

among

selectedcountries

in

2023Market

Sizes:

Regional

comparison

(2/2)Classifieds

market:

Advertising

spending

forecast

in

billion

US$+4.7%(1)9.057.19+0.4%(1)+0.6%(1)+0.4%(1)2.572.620.0%(1)1.911.971.131.150.530.532023202820232028202320282023202820232028ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Classif

ied

s

average

ad

spending

per

internet

user

is

estimated

to

decrease

from2017

to

2028Market

Sizes:

GlobalClassifieds

market:

Average

ad

spending

per

internet

user

forecast

in

US$4.915.04.54.03.53.02.52.01.51.00.50.04.704.484.104.103.953.953.913.863.833.803.7720172018201920202021202220232024202520262027202813Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Classifieds

average

ad

spendingper

internet

user

in

2028Market

Size:

Regional

comparison

(1/2)Classifieds

market:

Average

ad

spending

per

internet

user

forecast

in

US$3027.4227.4527.1425.7325.6825.3025.4725.2224.9524.6824.3724.062520151058.878.778.748.098.288.168.238.198.158.118.098.075.203.895.113.725.043.534.623.314.593.354.543.204.493.264.433.274.373.274.313.274.263.284.213.290.750.680.600.520.510.490.480.470.470.460.450.45020172018201920202021Asia2022202320242025202620272028AfricaAmericasEuropeAustralia&

Oceania14Sources:Market

Insights

2023With

average

ad

spending

per

internet

user

of

US$29.8,

the

United

Kingdom

isthe

biggest

market

among

selected

countries

in

2023Market

Size:

Regional

comparison

(2/2)Classifieds

market:

Average

ad

spending

per

internet

user

forecast

in

US$29.8129.8429.8129.8029.8029.8129.5129.4929.0028.7528.553025201510527.5215.4415.3115.3714.7914.9314.9814.9514.9014.8614.8314.8014.5110.208.5210.098.619.158.029.097.959.037.889.998.669.298.259.388.269.378.239.298.176.809.228.096.909.078.177.147.267.016.496.606.266.006.196.155.930201720182019202020212022202320242025202620272028ChinaUnited

StatesFranceGermanyUnited

Kingdom15Sources:Market

Insights

2023In

the

Classifieds

market,

mobile

ad

spending‘s

share

reached

46%

in

2023Distribution

by

Device:

GlobalClassifieds

market:

Share

by

device52%51%50%50%54%46%54%46%53%57%56%58%60%62%48%49%50%50%47%43%44%42%40%38%201720182019202020212022202320242025202620272028MobileDesktop16Sources:Market

Insights

2023With

its

network

of

partner

websites,

StepStone

reaches

up

to

16.6

millionmonthly

visitorsCompany

profile:

StepStoneStepStone

key

factsAvailability

of

StepStoneRevenue:

US$730.8

million

(2019)Employees:

3,500

(2019)Founded:

1996CAGR(1):

7.4%

(2019-2020)Number

of

job

ads:

29

million

(2019)Headquarters:

Düsseldorf,

GermanyProduct:

online

job

boardStepStone’s

advertising

strategyOriginally

founded

under

thenameof

Jobshop

in

Oslo,

Sweden,

thecompanyentered

the

German

marketin

1998.

For

a

fee,

businesses

can

postdigital

joboffers

and

promote

their

vacancies.

Thecompany

waseventually

rebranded

toIn

contrastto

other

digital

classifieds

websites,

postingjob

offers

onStepStonealways

entails

paying

afixed

fee.

Customers

can

choosebetween

threepackages,including

differentfeatures

such

as

customizable

classifieds,

theembeddingofStepStonein

2000

and

went

public

in

thesameyear.

Nineyears

later,

Axel

Springer

company

videos,

a

better

positioning

in

thewebsite’s

search

results,

or

theacquired

the

online

job

board

and

delisted

it

from

all

stock

exchangesin

2010.classified’s

inclusion

into

user

newsletters.

Moreover,

all

job

classifieds

are

alsodisplayed

on

up

to

450

other

websites

StepStone

is

partnering

with,

includingpartnersin

the

IT,

finance,

pharma,

medical,

and

logistics

industries

and

50universities.

Thus,

advertisers

benefit

from

a

range

of16.6

million

monthlyvisitors.Today,

StepStoneoperates

on

some

of

the

world’s

biggest

digital

classifiedswebsites

and

networks

with

67

million

monthly

visits

and

more

than

60,000companies

posting

vacancies.17(1)

CAGR:

CompoundAnnualGrowthRateSources:

CompanyinformationCHAPTER

3AppendixMARKET

INSIGHTSMarke

t

Insights

–

market

data,forecasts,

and

qualitative

insightsGain

a

better

un